CN104463620A - Electronic commerce platform online to offline (O2O) business model - Google Patents
Electronic commerce platform online to offline (O2O) business model Download PDFInfo
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- CN104463620A CN104463620A CN201410656531.6A CN201410656531A CN104463620A CN 104463620 A CN104463620 A CN 104463620A CN 201410656531 A CN201410656531 A CN 201410656531A CN 104463620 A CN104463620 A CN 104463620A
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Abstract
The invention discloses an electronic commerce platform online to offline (O2O) business model and relates to a business mode. According to the electronic commerce platform O2O business model, an internet website and a mobile terminal form an electronic commerce online trading platform, an experience store and a localized commercial tenant form an offline trading terminal, data sharing and collecting of the functions of the online trading platform and the offline trading terminal are achieved through the software development technique, all-network seamlessly connection can be achieved, trading can be completed anytime anywhere, member information can be guided in rapidly, and shopping and consumption can be achieved. By means of the electronic commerce platform O2O business model, the barrier of an electronic commerce traditional online platform and an offline retail trading platform is removed, each other's advantages can be complemented, multi-channel showing and selling of merchants' commodities are promoted, the brand influence is improved, more customers in different shopping channels are attracted, multiaspect interaction experience of users is improved, and brand-new commercial value is achieved.
Description
Technical field
What the present invention relates to is a kind of business model, be specifically related to a kind of e-commerce platform O2O business model, internet site, mobile phone terminal software are by PHP, JAVA technological development, and the retail of line experience shop, localized service for life are carried out networked information by technology backstage and shared.
Background technology
No matter existing internet electronic business platform is B2C, C2C, B2B is the platform based on user's on-line purchase and transaction, its technology is utilized to build the several functions such as effective communication, commodity displaying, funds transaction for user both sides, but for user, the simple online trading that utilizes can bring certain facility, mode of doing business efficiently, but also lacks and touch commodity, discern the false from the genuine and the experience type mode of the hommization more such as On-the-spot Interaction.
Summary of the invention
For the deficiency that prior art exists, the present invention seeks to be to provide a kind of e-commerce platform O2O business model, utilize ecommerce O2O flat-bed format, got through the barrier of retail transaction platform under ecommerce traditional wire upper mounting plate and line, realize having complementary advantages, the displaying by all kinds of means facilitating businessman's commodity is sold, improve brand influence, attract the client of how different shopping channel, added many-sided Interactive Experience of user, achieve brand-new commercial value.
To achieve these goals, the present invention realizes by the following technical solutions: e-commerce platform O2O business model, comprise and utilize internet site to set up into ecommerce online trading platform with mobile terminal by PHP, JAVA technological development, utilize the off-line transaction terminal experiencing shops and localized trade company composition in addition, both functions are carried out data sharing by development technique and gathers, thus realize whole network seamless connection, transaction completes whenever and wherever possible, quick importing member, realizes shopping and consumption.
The described ecommerce online trading platform that builds up is by Internet shopping platform, attract a large amount of Xian Shang consumer groups, find oneself shopping need applicable on the internet, utilize the function adding users viscosity such as Data Integration, interactive game, comment simultaneously, also can according to the requirement of client, select mailing or solid shop/brick and mortar store to ask for commodity nearby.The commodity that consumer sees on shopping at network platform, can after registered members, selects to buy after any experience shop is gone to experience.
The ecommerce online trading platform that described mobile terminal is set up is by cell-phone customer terminal, and consumer can download mobile phone shopping client, carries out doing shopping at line platform.And done shopping by micro-letter platform, realize cell-phone customer terminal, the shopping channel of micro-letter client.Consumer can select to post commodity on the net, or goes to extract commodity to solid shop/brick and mortar store nearby, realizes shopping and docking of doing shopping under line on line.
The off-line transaction terminal of described experience shops and localized trade company composition refers in this link, consumer can experience voluntarily and understand product characteristics in experience shop, line upper integral is utilized to exchange commodity, also the demonstration of commodity function can be participated in directly, the direct ordering products of scanning Quick Response Code, is bought by shops, or after selecting commodity, the various ways such as shops places an order, on-line payment purchase.
Described importing member refers to by processes electronic member card, or is bound by free membership card and the member account provided, and consumer cooperation businessman of can living in our this locality enjoys different preferential or give with card.Consumer can open card by experience shop, and the modes such as card are opened in the registration of online shop, take member card.Snap into contributing cooperation trade company with member and go consumption, enjoy various discount.Consumer with the commodity buying local life franchised business under member card on-line purchase or line, can enjoy various different discount simultaneously.
Beneficial effect of the present invention: solve all difficulties in the construction of medium-sized and small enterprises product brand on the one hand, assist medium-sized and small enterprises to set up product brand popularity fast, it is helped to set up the channel of many-sided sale displaying product, to change on original single line or marketing mode under line, pass through one-stop service, eliminate many-sided problems such as the fund in sme development process, the talent, channel, management, as long as attentively carry out production, to improve product quality and after sale service just passable.Simultaneously, O2O line is utilized to reach the standard grade the platform of lower integration, solve doubt when consumer buys commodity, consumer can choose in the shop of entering, also by line is chosen, both can experience all wool and a yard wide commodity, also can select the commodity and service customized, by the value-added service of shops, help consumer better to realize facility that O2O brings is with quick.
Accompanying drawing explanation
The present invention is described in detail below in conjunction with the drawings and specific embodiments;
Fig. 1 is business model Organization Chart of the present invention.
Embodiment
The technological means realized for making the present invention, creation characteristic, reaching object and effect is easy to understand, below in conjunction with embodiment, setting forth the present invention further.
With reference to Fig. 1, this embodiment is by the following technical solutions: e-commerce platform O2O business model, use PHP in conjunction with JAVA technological development, be built into website and set up into ecommerce online trading platform with mobile terminal, utilize the off-line transaction terminal experiencing shops and localized trade company composition in addition, both functions are carried out data sharing by software development technique and gathers, thus realize whole network seamless connection, transaction completes whenever and wherever possible, imports member fast, realizes shopping and consumption.
This embodiment as described in Figure 1, " website " wherein refers to by Internet shopping platform, attract a large amount of Xian Shang consumer groups, find oneself shopping need applicable on the internet, utilize the function adding users viscosity such as Data Integration, interactive game, comment simultaneously, also can according to the requirement of client, select mailing or solid shop/brick and mortar store to ask for commodity nearby.The commodity that consumer sees on shopping at network platform, can after registered members, selects to buy after any experience shop is gone to experience." mobile network " refers to by mobile phone app client, and consumer can download mobile phone shopping client, carries out doing shopping at line platform.And done shopping by micro-letter platform, realize cell-phone customer terminal, the shopping channel of micro-letter client.Consumer can select to post commodity on the net, or goes to extract commodity to solid shop/brick and mortar store nearby, realizes shopping and docking of doing shopping under line on line." line experience shop " refers in this link, consumer can experience voluntarily and understand product characteristics in experience shop, line upper integral is utilized to exchange commodity, also the demonstration of commodity function can be participated in directly, the direct ordering products of scanning Quick Response Code, is bought by shops, or after selecting commodity, the various ways such as shops places an order, on-line payment purchase." local life " refers to by processes electronic member card, or is bound with member account by the free membership card provided, and consumer cooperation businessman of can living in our this locality enjoys different preferential or give with card.Consumer can open card by experience shop, and the modes such as card are opened in the registration of online shop, take member card.Snap into contributing cooperation trade company with member and go consumption, enjoy various discount.Consumer with the commodity buying local life franchised business under member card on-line purchase or line, can enjoy various different discount simultaneously.
This ecommerce O2O platform does not provide merely shopping, more provides the mode of the operation of diversification, merges more abundant brand article, interactive stronger integration games system, more favourable accumulated point exchanging and ad distribution, allows more its functions of people's choice for use.Do not reoffer unicity marketing methods for merchant product, joint line various ways promotion advertising results such as lower sales promotion, brand marketers gift are exchanged, game is implanted, freely got, line experience of reaching the standard grade are better.With price on line and activity unification under line, data sharing, better more transboundary achieves whenever and wherever possible, enters experience mode all the time.Be in particular the service of customizing of member, allow member not only enjoy shopping enjoyment, under more going deep into line, the interactive enjoyment of local adventure in daily life, participates in the varied abundant activity of brand marketers, the facility that undergo extensive stock and service bring and preferential.
Member, after the registration of website, can participate in the interactive game that brand marketers provides directly, after accumulation integration, uses the free goods that accumulated point exchanging businessman provides, and also can do shopping by direct-on-line, obtains more convenience goods.
Consumer can directly enter experience shop, after handling member card, can directly enjoy free coffee, also can directly go to cooperation trade company to enjoy the facility service that provides of trade company and discount commodity with card.
This embodiment utilizes ecommerce O2O flat-bed format, get through the barrier of retail transaction platform under ecommerce traditional wire upper mounting plate and line, realize having complementary advantages, the displaying by all kinds of means facilitating businessman's commodity is sold, improve brand influence, attract the client of how different shopping channel, added many-sided Interactive Experience of user, achieve brand-new commercial value.
More than show and describe ultimate principle of the present invention and principal character and advantage of the present invention.The technician of the industry should understand; the present invention is not restricted to the described embodiments; what describe in above-described embodiment and instructions just illustrates principle of the present invention; without departing from the spirit and scope of the present invention; the present invention also has various changes and modifications, and these changes and improvements all fall in the claimed scope of the invention.Application claims protection domain is defined by appending claims and equivalent thereof.
Claims (5)
1. e-commerce platform O2O business model, it is characterized in that, comprise and utilize internet site and mobile terminal to set up into ecommerce online trading platform, utilize the off-line transaction terminal experiencing shops and localized trade company composition in addition, both functions carried out data sharing by software development technique and gathers, thus realizing whole network seamless connection, transaction completes whenever and wherever possible, quick importing member, realizes shopping and consumption.
2. e-commerce platform O2O business model according to claim 1, it is characterized in that, the described internet site that utilizes builds up ecommerce online trading platform for by Internet shopping platform, attract a large amount of Xian Shang consumer groups, find oneself shopping need applicable on the internet, utilize Data Integration simultaneously, interactive game, the function adding users viscosity such as comment, also can according to the requirement of client, mailing or solid shop/brick and mortar store is selected to ask for commodity nearby, the commodity that consumer sees on shopping at network platform, can after registered members, select to buy after any experience shop is gone to experience.
3. e-commerce platform O2O business model according to claim 1, it is characterized in that, the ecommerce online trading platform that described mobile terminal is set up is for passing through cell-phone customer terminal, consumer can download mobile phone shopping client, carry out doing shopping at line platform, and done shopping by micro-letter platform, realize cell-phone customer terminal, the shopping channel of micro-letter client, consumer can select to post commodity on the net, or go to extract commodity to solid shop/brick and mortar store nearby, realize shopping and docking of doing shopping under line on line.
4. e-commerce platform O2O business model according to claim 1, it is characterized in that, the off-line transaction terminal of described experience shops and localized trade company composition refers in this link, and consumer can experience voluntarily and understand product characteristics in experience shop, utilizes line upper integral to exchange commodity, also the demonstration of commodity function can be participated in directly, the direct ordering products of scanning Quick Response Code, is bought by shops, or after selecting commodity, the various ways such as shops places an order, on-line payment purchase.
5. e-commerce platform O2O business model according to claim 1, it is characterized in that, described importing member refers to by processes electronic member card, or the free membership card and the member account that pass through granting are bound, consumer can enjoy different preferential or give in our this locality life cooperation businessman with card, consumer can open card by experience shop, the modes such as card are opened in the registration of online shop, take member card, snap into contributing cooperation trade company with member and go consumption, enjoy various discount, consumer can with the commodity buying local life franchised business under member card on-line purchase or line simultaneously, enjoy various different discount.
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| CN201410656531.6A CN104463620A (en) | 2014-11-18 | 2014-11-18 | Electronic commerce platform online to offline (O2O) business model |
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| CN201410656531.6A CN104463620A (en) | 2014-11-18 | 2014-11-18 | Electronic commerce platform online to offline (O2O) business model |
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| CN105139218A (en) * | 2015-09-15 | 2015-12-09 | 易坚良 | Online To Offline (O2O) electronic commerce system through game mode |
| CN105302917A (en) * | 2015-11-19 | 2016-02-03 | 中国建设银行股份有限公司 | Data processing system and data processing method applied to e-commerce platform |
| CN105512967A (en) * | 2015-12-22 | 2016-04-20 | 盟广信息技术（上海）有限公司 | Method and device for processing breakfast coupon information |
| CN105741140A (en) * | 2016-02-02 | 2016-07-06 | 四川长虹电器股份有限公司 | Online/offline synthetic transaction method |
| CN106204183A (en) * | 2015-05-08 | 2016-12-07 | 越强 | B2B2C2O on-line off-line comprehensive store operation system |
| CN106204081A (en) * | 2015-04-30 | 2016-12-07 | 苏宁云商集团股份有限公司 | A kind of O2O purchase method, shopping cart and purchase system |
| CN106709789A (en) * | 2017-01-10 | 2017-05-24 | 南京易途网络科技有限公司 | Sports bracelet sales model |
| CN106897915A (en) * | 2017-02-17 | 2017-06-27 | 广东奇化化工交易中心股份有限公司 | A kind of B2P e-commerce systems based on chemical industry |
| CN106934464A (en) * | 2017-02-07 | 2017-07-07 | 合肥天馈互联网技术有限公司 | The offline upper Subscriber Management System of shops's line and its correlating method are serviced after a kind of automobile |
| CN107103507A (en) * | 2017-04-02 | 2017-08-29 | 宁波市若水助创商务咨询服务有限公司 | The marketing method that a kind of solid shop/brick and mortar store is combined with electric business |
| CN107123001A (en) * | 2017-05-16 | 2017-09-01 | 唐睿 | A kind of business model based on marketing effectiveness |
| CN107153979A (en) * | 2016-03-06 | 2017-09-12 | 神州黑鹰（上海）信息科技有限公司 | The method and system of card two-dimensional code scanning shopping |
| CN107240004A (en) * | 2017-06-07 | 2017-10-10 | 金兴寿 | Shared retail trade pattern |
| CN107292675A (en) * | 2017-07-13 | 2017-10-24 | 何非 | A kind of commodity about valency method |
| CN107301548A (en) * | 2017-07-28 | 2017-10-27 | 北京早八点网络科技有限公司 | Store and cash register integral system under line on a kind of line |
| CN107403365A (en) * | 2017-07-31 | 2017-11-28 | 合肥光照信息科技有限公司 | A kind of SWCC trade centers based on OTO patterns |
| CN107424014A (en) * | 2017-08-07 | 2017-12-01 | 璧垫尝 | A kind of businessman's promotion method and server based on communication network |
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| CN107690669A (en) * | 2016-09-03 | 2018-02-13 | 任少华 | The marketing system or method of on-line off-line combination |
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| CN107527267A (en) * | 2017-08-23 | 2017-12-29 | 上海猎美互联网科技有限公司 | The business model and profit model of a kind of platform |
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