CN107123001A - A kind of business model based on marketing effectiveness - Google Patents
A kind of business model based on marketing effectiveness Download PDFInfo
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- CN107123001A CN107123001A CN201710344609.4A CN201710344609A CN107123001A CN 107123001 A CN107123001 A CN 107123001A CN 201710344609 A CN201710344609 A CN 201710344609A CN 107123001 A CN107123001 A CN 107123001A
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- business model
- marketing effectiveness
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Abstract
The invention discloses a kind of business model based on marketing effectiveness, it is characterised in that：Ecommerce online trading platform is set up into using internet site, APP softwares and wechat public number, three's function is interconnected by software development technique, data sharing and collected, so as to realize whole network seamless connection, transaction is completed whenever and wherever possible, realizes the facilitation of shopping and consumption；Record the propagation path of every order of user, accumulation and analysis user data automatically additionally by platform, and according to its contribution to member reward, lift marketing effectiveness.This business model is just paid after every order of consumer is produced by effect, greatly improves marketing effectiveness, businessman need not undertake promotion expense, excite member's liveness, promotes its actively to share product, forms the propagation of value chain.
Description
Technical field
The present invention relates to a kind of business model, specially a kind of business model based on marketing effectiveness.
Background technology
Existing internet electronic business platform either B2C, C2C, B2B are all based on the flat of user's on-line purchase and transaction
Platform, is that user both sides build a variety of functions such as effective communication, merchandise display, funds transaction using its technology, but for user
Speech, simple utilization online trading can bring certain facility, efficiently mode of doing business, but also lacks and touch commodity, mirror
The experience type mode of the more hommization such as other true and false and On-the-spot Interaction.
The growth requirement of this platform targetedly existing internet electronic business platform of analysis mining, designs a kind of base
In the business model of marketing effectiveness, the business model interacts consumer, the demand of product seller and modern network organically
Combine, breach service with demand isolating over time and space so that consumer, product seller can realize
Different location, in real time, alternatively carry out real time information exchange.
The content of the invention
The invention aims to get through the barrier of retail transaction platform under ecommerce traditional wire upper mounting plate and line, realize
Have complementary advantages, the displaying by all kinds of means for promoting businessman's commodity is sold, and improves brand influence, attracted more different consumption purchases
The client of thing channel, adds many-sided Interactive Experience of user, realizes brand-new commercial value.
To achieve these goals, its concrete technical scheme is as follows：
A kind of business model based on marketing effectiveness, sets up using internet site, APP softwares and wechat public number
Into ecommerce online trading platform, three's function is interconnected by software development technique, data sharing and collected, so that
Whole network seamless connection is realized, transaction is completed whenever and wherever possible, realizes the facilitation of shopping and consumption；Remember automatically additionally by platform
The propagation path of every, family order, accumulation and analysis user data are employed, and according to its contribution to member reward, lifting battalion
Sell effect.
Preferably, it is described as follows to the specific method of member reward according to contribution：
A. user openid is obtained by wechat SDK；
B. by openid, user is locked, and recording user operation is acted；
C. path is shared by JSSDK lockings and persistence is preserved；
D. by user's operational motion and share path, calculate member's profit-sharing.
Preferably, the reward object mainly includes three class members：
(1) share store or product is linked to friend, and both sides establish the member of recommendation relation；
(2) member for facilitating transaction in every order；
(3) it is located at the source member of propagation path in every order.
Preferably, it is described that main transaction platform on ecommerce line is built up by internet shopping network station, attract to disappear on a large amount of lines
Expense crowd looks for the suitable shopping need of oneself on the internet, is used while being increased using functions such as Data Integration, friend-making, comments
Family viscosity.
Preferably, transaction platform is aided in be base on the ecommerce line set up by APP softwares and wechat public number
In cell-phone customer terminal, consumer can download mobile phone shopping APP softwares and concern " Xue Er communities " wechat public number, be linked to
Internet shopping network station is carried out in line platform shopping.
Compared with prior art, advantages and advantages of the invention are：
1. a business model trade company without cost of investment, risk it is low, without product goods；
2. a business model consumer can obtain total mark of consumption by multiple channel, and integration can be used purchase at a discount
Thing；
3. a business model consumer can enjoy Return of Goods without Reasons service in 7 days, cost is retracted；
4. a business model is certified products store, on-line off-line integrated Connection Service is realized；
5. a business model is just paid after every order of consumer is produced by effect, marketing effectiveness, business are greatly improved
Family need not undertake promotion expense, excite member's liveness, promote its actively to share product, form the propagation of value chain.
Brief description of the drawings
Fig. 1 is the configuration diagram of business model of the present invention；
Fig. 2 is the reward path profile of business model of the present invention.
Embodiment
The present invention is described in further detail with embodiment below in conjunction with the accompanying drawings：
As shown in Figure 1, a kind of business model based on marketing effectiveness, using internet site, APP softwares and micro-
Letter public number set up into ecommerce online trading platform, three's function is interconnected by software development technique, data it is common
Enjoy and collect, so as to realize whole network seamless connection, transaction is completed whenever and wherever possible, realizes the facilitation of shopping and consumption.It is described
Main transaction platform on ecommerce line is built up by internet shopping network station, attracts a large amount of Xian Shang consumer groups to look on the internet
It is adapted to the shopping need of oneself, while increasing user's viscosity using functions such as Data Integration, friend-making, comments.It is described by APP softwares
Transaction platform is aided in be that, based on cell-phone customer terminal, consumer can download on the ecommerce line set up with wechat public number
Mobile phone shopping APP softwares and concern " Xue Er communities " wechat public number, are linked to internet shopping network station and carry out in line platform purchase
Thing.
On ecommerce online trading platform, the propagation path of every order of user is recorded automatically by platform, accumulate
With analysis user data, and according to its contribution to member reward, marketing effectiveness is lifted.Its specific method is as follows：
A. user openid is obtained by wechat SDK；
B. by openid, user is locked, and recording user operation is acted；
C. path is shared by JSSDK lockings and persistence is preserved；
D. by user's operational motion and share path, calculate member's profit-sharing.
As shown in Figure 2, the reward object mainly includes three class members：Share store or product is linked to friend, and
And both sides establish the member D of recommendation relation, obtain and recommend reward；Facilitate member B, F of transaction in every order, shared
Reward；It is located at the source member A of propagation path in every order, reward is shared in acquisition.
2. platform management operation part：
(1) Template Manager：Platform administrator enters background data base system, and template is operated, some programs are added
Label is defined to obtain, control front page layout is wanted to show to obtain content, realizes the separation of foreground user interface and program original code, it is ensured that
The generation that front page layout processed does not show situation will not be led because program goes wrong.
(2) plug-in management：Plug-in management purpose is that in order to realize several small work(modularization managements, such as my wallet is excellent
Favour certificate etc. realizes the corresponding relation of front and back：Backstage is managed by program, such as carries out deletion pipe to illegal content
Reason；Various contents are all first to carry out content addition by backstage, are shown on foreground, or backstage content uploading, and foreground is played
Display.
(3) system administration：Some constants of main definitions, are managed by keeper, can carry out parameter to foreground display
Set.
Implementation：1. foreground page is carried out using Web wrapper language such as PHP5, HTML, JavaScript, (Div+CSS)
Face is designed uses MySQL5 with background data base maintenance programing, background data base, and foreground is sandwich construction, 2. using Apache2
Type container.
The specific development procedure of platform is as follows：
1. planning definition
As the startup of project, the purpose of planning definition phase is able to hold the commercial object of client exactly,
Establish scope of project, globality and operation implementation.This includes the review to customer business strategy；Confirm, record and by preferential
Sequential arrangement goes out demand inventory, proposes system architecture draft.According to the characteristics of the project, we will select program member, integration
Project team simultaneously arranges the project plan.
2. analysis design
After project objective, the result such as scope and high-level demand inventory has been obtained, we will be directed to feature, system structure
Frame is technical and visual creation in terms of be analyzed in detail design.We record them and together with you one by one
Inquire into, improve if necessary, we will make a prototype or demo system to test our concept.Afterwards, we are by root
Pointedly content development, the work such as interactive information and interface are completed according to this design again.
3. coding makes
We start to build this system.The work for developing conformity stage is to be developed the result of all designs
Come.We are also integrated this new system with your existing system if necessary.This stage will complete one and normally run
System.
4. test is checked and accepted
Test job includes functional test and performance test two parts.Then completed system is migrated from development environment
To issue environment.Planned issuing function and data are until all open carry out business operation.We will record and shift one
Cut client must grasp and the technology and specification that understand in terms of knowledge, it is ensured that client understands how running and maintenance system.With
Family and we will in a limited scope to system carry out trial operation, system trial run for a period of time after, system will put into
To commencement of commercial operation.
5. maintenance management
Except carrying out necessary monitoring to system living, safeguarding come in addition to ensureing its normal operation, the management service stage is heavier
Wanting for task is to test actual systematic function from being in the system of actual operation；Find that system needs in operation perfect
With the part of upgrading；Weigh simultaneously success or not of the Compare System compared with commercial object and demand.By all these finish messages into one
Enhancing and upgrading of part plan in order to future to system.
The present invention is simultaneously not limited to the embodiments described above limitation, other any Spirit Essences and principle without departing from the present invention
Lower made change, modification, replacement, combination, simplification, should be equivalent substitute mode, be included in the protection model of the present invention
Within enclosing.
Claims (4)
1. a kind of business model based on marketing effectiveness, it is characterised in that：Using internet site, APP softwares and wechat
Public number sets up into ecommerce online trading platform, is interconnected three's function by software development technique, data sharing
With collect, so as to realize whole network seamless connection, transaction is completed whenever and wherever possible, realizes the facilitation of shopping and consumption；It is logical in addition
The propagation path that platform records every order of user automatically, accumulation and analysis user data are crossed, and meeting is given according to its contribution
Member's reward, lifts marketing effectiveness.
2. a kind of business model based on marketing effectiveness according to claim 1, it is characterised in that described big according to contribution
The small specific method to member reward is as follows：
A. user openid is obtained by wechat SDK；
B. by openid, user is locked, and recording user operation is acted；
C. path is shared by JSSDK lockings and persistence is preserved；
D. by user's operational motion and share path, calculate member's profit-sharing.
3. a kind of business model based on marketing effectiveness according to claim 1, it is characterised in that the reward object master
To include three class members：
(1) share store or product is linked to friend, and both sides establish the member of recommendation relation；
(2) member for facilitating transaction in every order；
(3) it is located at the source member of propagation path in every order.
4. a kind of business model based on marketing effectiveness according to claim 1, it is characterised in that described by APP softwares
Transaction platform is aided in be that, based on cell-phone customer terminal, consumer can download on the ecommerce line set up with wechat public number
Mobile phone shopping APP softwares and concern " Xue Er communities " wechat public number, are linked to internet shopping network station and carry out in line platform purchase
Thing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710344609.4A CN107123001A (en) | 2017-05-16 | 2017-05-16 | A kind of business model based on marketing effectiveness |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710344609.4A CN107123001A (en) | 2017-05-16 | 2017-05-16 | A kind of business model based on marketing effectiveness |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107123001A true CN107123001A (en) | 2017-09-01 |
Family
ID=59727674
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710344609.4A Pending CN107123001A (en) | 2017-05-16 | 2017-05-16 | A kind of business model based on marketing effectiveness |
Country Status (1)
| Country | Link |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108038710A (en) * | 2017-11-10 | 2018-05-15 | 淮北智淮科技有限公司 | Advertisement delivery method based on e-commerce |
| CN111461789A (en) * | 2020-04-07 | 2020-07-28 | 厦门苑广信息科技有限公司 | Informationized commercial promotion and agreement technology |
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| CN102663629A (en) * | 2012-05-03 | 2012-09-12 | 黄洪程 | Electronic commerce method utilizing recommendation rule |
| CN104463620A (en) * | 2014-11-18 | 2015-03-25 | 鸿惠(上海)信息技术服务有限公司 | Electronic commerce platform online to offline (O2O) business model |
| CN105046537A (en) * | 2015-09-16 | 2015-11-11 | 上海叮铃铃信息技术有限公司 | Mobile internet terminal boundary-less fission type distribution implementation method and system |
| CN105243575A (en) * | 2015-10-12 | 2016-01-13 | 浙江草媒信息技术有限公司 | Mobile phone consumption platform |
| CN105654368A (en) * | 2016-03-23 | 2016-06-08 | 谢创涛 | Two-dimension code interactive sale system |
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2017
- 2017-05-16 CN CN201710344609.4A patent/CN107123001A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102663629A (en) * | 2012-05-03 | 2012-09-12 | 黄洪程 | Electronic commerce method utilizing recommendation rule |
| CN104463620A (en) * | 2014-11-18 | 2015-03-25 | 鸿惠(上海)信息技术服务有限公司 | Electronic commerce platform online to offline (O2O) business model |
| CN105046537A (en) * | 2015-09-16 | 2015-11-11 | 上海叮铃铃信息技术有限公司 | Mobile internet terminal boundary-less fission type distribution implementation method and system |
| CN105243575A (en) * | 2015-10-12 | 2016-01-13 | 浙江草媒信息技术有限公司 | Mobile phone consumption platform |
| CN105654368A (en) * | 2016-03-23 | 2016-06-08 | 谢创涛 | Two-dimension code interactive sale system |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108038710A (en) * | 2017-11-10 | 2018-05-15 | 淮北智淮科技有限公司 | Advertisement delivery method based on e-commerce |
| CN111461789A (en) * | 2020-04-07 | 2020-07-28 | 厦门苑广信息科技有限公司 | Informationized commercial promotion and agreement technology |
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Application publication date: 20170901 |