CN108614682A - A kind of corporate culture excavation design and development system - Google Patents

Abstract

The present invention provides a kind of corporate culture excavation design and development system, is made of enterprise portal, Mobile business, Network integration marketing, online transaction, online interaction displaying, supply chains management, data analysis and application integration subsystem；Wherein enterprise portal subsystem, by Introduction of enterprises, product introduction and enterprise dynamic module composition；Mobile business subsystem is made of mobile portal, mobile order and mobile service management module；Network integration marketing subsystem is made of website promotion and website marketing module；Online transaction subsystem is by price control, order management, on-line payment and corporate authentication module composition；Supply chains manage subsystem by customer account management, planning management, sales management, purchasing management, logistics management and supplier management module composition；Data analytics subsystem is by user behavior data analysis and data mining module composition.The present invention has the advantages that mould brand influence, expands product sale data, improves occupation rate of market.

Description

A kind of corporate culture excavation design and development system

Technical field

The invention belongs to computer architecture technical fields, and in particular to a kind of corporate culture excavation design and development system.

Background technology

Since cultural creative product category is various, characteristic is different, and current transaction platform and pattern are also irregular, more Kind is various.Either in Cultural and Creative Industries field still in e-commerce field, using e-commerce means, by establishing The online online transaction platform of tripartite realizes cultural creative product trading, and itself is a " intention projects ".However domestic and international mesh It is preceding not specifically for entire cultural creative product, E-commerce transaction platform on a large scale.In comparison, domestic right It is more conservative in the marketing methods of Cultural and Creative Industries, the sales aid of mainstream or traditional mode, i.e., by building fair Market allows both parties to merchandise face to face.

Current cultural creative product trading platform mainly has the transaction platform for class cultural creative product in kind, is directed to Virtual product（Digital product）Transaction platform and promotion e-commerce platform for cultural creative service, these platforms It is too narrow for face, and special classification is not provided on platform, common search attribute is not set for product so that platform is first Page classification more disperses, and the cultural products transactions formality that seller finds needed for oneself is cumbersome.

Invention content

In view of the above-mentioned problems of the prior art, the object of the present invention is to provide a kind of excavations of corporate culture to design and develop System.

In order to solve the above technical problems, the present invention adopts the following technical scheme that：A kind of excavation of corporate culture, which is designed and developed, is System, by enterprise portal, Mobile business, Network integration marketing, online transaction, online interaction displaying, supply chains management, data Analysis and application integration subsystem are constituted, and brand building and popularization, product sale and business opportunity are provided by " share of value pattern " Service in terms of polymerization；The enterprise portal subsystem, by Introduction of enterprises, product introduction and enterprise dynamic module composition；It is described Mobile business subsystem is made of mobile portal, mobile order and mobile service management module；The Network integration marketing subsystem System is made of website promotion and website marketing module；The online transaction subsystem is by price control, order management, on-line payment With corporate authentication module composition；The supply chains manage subsystem by customer account management, planning management, sales management, buying Management, logistics management and supplier management module composition；The data analytics subsystem is analyzed by user behavior data and data Excavate module composition.

Compared with prior art, the present invention has the advantages that：1, the present invention provides for service enterprise from " product is interactive Displaying " is arrived " online transaction ", then is supported to " Network integration marketing " and the whole informationization of " supply chains ", and enterprise is helped It makes full use of internet and the advanced technologies means such as mobile Internet, brand influence power expands product sale data, improves Occupation rate of market.

2, it during system research and development, is carried for cultural creative enterprise by " share of value pattern " using interconnection network means The services such as polymerize for brand building and popularization, product sale, business opportunity, becomes the new technology hand of special incubator progress business polymerization Section.

3, flow engine technology is introduced, order flow engine follows strictly WFMC specifications, by simply being configured to flow It the modification of file and redefines, easily order flow can be redesigned, to realize different types of order Single, operation flow recombination.

4, it places an order varied, order execution route the ever-changing, products ＆ services of mode to meet user Continuous variation, devise the order management system based on workflow management, in this case, enterprise, which had not both needed commodity, to be had Situation out of stock will not occur in more inventories, while the error situation for transporting and making out an invoice can also be reduced, and corresponding processing cost is aobvious Writing reduces.After implementing procedure management, when order is needed by item design from multiple brands or product line, system can be fast It fastly is represented to customer service and combined order status view is provided, while customer can also be ordered by easily being inquired from service door Single state, this has saved a large amount of cost and has substantially increased the quality of order management for company, and customer satisfaction is also carried It is high.Moreover, the task based on workflow is that different personnel cooperate to same information, from the wound of information It builds, change, auditing, ratifying that a series of tasks of publication, flexible control can be carried out, to realize the diversification of information management.

5, technology is defined using information attribute, different descriptions is used to different commodity, more suitable for managing and issuing Different types of merchandise news alleviates the burden of management and retrieval.It is because of the very free formats of XML using XML technology Definition and structured data provide great convenience, and powerful XML query function provides for the retrieval of information again Enough abilities.

6, original creation website form visualization manufacturing technology provides phase in conjunction with currently a popular visualization Html tools The WEB components answered, and form the package solution of reading and storage.User template making can accomplish What You See Is What You Get, Online transaction allows operator to be that each businessman moved in establishes a set of or more sets on-line shop template with extension service system.Net Shop template uses the visual template technology of celestial pole original creation, and the publication of static and dynamic merchandise news, enterprise dynamic may be implemented Information is issued, and realizes the order of on-line shop, payment, service function.

7, online transaction and extension service system more introduce WEB component technologies, pass through on the basis of XML-XSL patterns Technologically advanced but complicated for operation XML-XSL technical details are subject to hidden so that producer is or not the package of Object objects It bothers again for complicated XSL grammers, while maintaining technical advance, significantly more improves the convenience of operation Property.

8, on the basis of the pattern of conditional electronic fairground, " cloud mode " deeply is applied, makes full use of SPI（SaaS、PaaS、 IaaS）Advantage, allow vast cultural science-and-technology enterprise being capable of widely used Network integration marketing service, online transaction service and confession Chain coordination management system is answered, is used on demand, pay-for-use.

Specific implementation mode

The present invention is described further With reference to embodiment.

Corporate culture of the present invention excavates design and development system, is sought by enterprise portal, Mobile business, Network integration Pin, online transaction, online interaction displaying, supply chains management, data analysis and application integration subsystem are constituted.

1, enterprise portal subsystem：Enterprise portal subsystem by Introduction of enterprises, product introduction and enterprise dynamic module composition, Be the visual angle with enterprise, rely on Internet service, by enterprise carry out the required various services of online transaction and network marketing with And resulting inside and outside information integration is together, realizes that internet trade, internal control, supply chains etc. provide for enterprise Unified applies entrance.It, which is both enterprise, carries out the windows of visual features and product promotion by network, busy company manager, Office worker, supplier, retail trader, client and logistics service provider cooperative cooperating access point.

2, Mobile business subsystem：Mobile business subsystem is by mobile portal, mobile order and mobile service management module It constitutes.

（1）Mobile portal module is the basis that service enterprise carries out enterprise rollout and mobile marketing based on mobile Internet, Also it is that enterprise creates new, efficient marketing channel.

（2）Application terminal is extended to the mobile terminals such as mobile phone, iPAD, user-friendly shifting by mobile order module from PC Dynamic interconnection network means are simple, easily, quickly look for business opportunity and make business.

（3）Mobile service management module is the business administration and supply chains service applied to mobile terminal device.

3, Network integration marketing subsystem：Network integration marketing subsystem is made of website promotion and website marketing module, Rely on multi-site content delivering system（CMS）With multi-site intelligent advertisement delivery system（MAS）, formed for the purpose of integrated marketing Network media public relations propagate and ad distribution, and the resource integration capability having using aFocus, and its profession, system Property regional markets digital marketing service ability, provide website promotion and network marketing service for service enterprise, be service enterprise Novel product promotion and branding communication means are provided.

4, online transaction subsystem：The order flow of the present invention is such：Order is first submitted by customer, system, which receives, to be ordered Dan Hou, transmission acknowledges receipt of order mail, and enters prepayment service, and wherein member can reduce advance payment；It is paid off in customer Whether qualified by manual examination and verification order after advance payment, system automatically confirms that gathering if qualified, and enters delivery link, by Logistics side undertakes delivery to customer, and sale result analysis can be carried out after delivery.If customer wants to cancel an order after submitting order, It needs to propose application of cancelling an order before system confirms gathering, system can send cancellation mail and return after receiving the cancellation application Back to customer.

Online transaction subsystem is by price control, order management, on-line payment and corporate authentication module composition.

（1）Price control module provides and meets a variety of pricing methods that enterprise takes in process of exchange, including bat of bidding Sell, independently fix a price, returning volume promotion, ladder discount etc., to meet the needs of in a manner of multi-exchange；（2）Order management module is used The order flow of enterprise is integrated and is managed in workflow management, the quality of order management is greatly improved for enterprise, to improve customer The quality of service.

Since the mode that client places an order is varied, order execution route ever-changing, products ＆ services continuous Variation, has the order management system based on workflow management, there is no need to the excessive inventories in this part for enterprise, while will not There is situation out of stock, the error situation for transporting and making out an invoice can also be reduced, and corresponding processing cost can also reduce.If order needs It will be by the item design from multiple brands or product line, then parallel order execution route may have many items, order zero Part is likely to be at incompatible system（The Legacy System typically annexed）Control under.In this case, enterprise Costly investment is wanted to increase the personnel of association centre, to answer the phone of customer inquiries order status, even if customer's orders List will soon shipment.Here root problem is that shortage message reference.And after implementing procedure management, system can be fast It fastly is represented to customer service and combined order status view is provided, while customer can also be ordered by easily being inquired from service door Single state, this will be that company saves a large amount of cost, and can improve customer satisfaction.

Flow engine technology is introduced in systems, according to enterprise's own characteristic, can be formulated and be met enterprise product transaction Order management flow, different type product, it includes processing and the pipe for cooperateing with order and free order that can select different orders Flow is managed, allows system that can realize inter-trade, more category product managements.B2C order management flow engines follow strictly WFMC specifications, By simply to the modification of procedure configuration files and redefining, can easily to order management flow, service logic into Row redesigns, to realize the recombination of different product order flow.

（3）On-line payment module, is integrated with third-party payment system, provide to the user by Unionpay, Alipay, easily The on-line payment of the payment systems such as treasured payment and mobile payment and settlement function；（4）Corporate authentication module, by management organization to enterprise R ＆ D Level, production service procedure normalization, product quality and the enterprise credibility of industry are authenticated, and to the enterprise by certification Corresponding credentials is issued with the behavior in specification enterprise progress cultural creative On-line Product process of exchange, improves sale enterprise Credit worthiness, promote this project system to be able to benign operation.

5, online interaction shows subsystem：Online interaction show subsystem in addition to for that can merchandise technology and product biography is provided Except the entity exhibition method of system, advanced technical skills EDI display systems are also introduced, including product display cabinet, terminal are shown Online displaying with online transaction website and Extension Model are realized in display screen, certification identifying system, payment system and on-line consulting Seamless fusion.

6, supply chains manage subsystem：Supply chains manage subsystem and are managed by customer account management, planning management, sale Reason, purchasing management, logistics management and supplier management module composition, only enterprise does not provide traditional interior business management, together When also provide and supply chain on business collaboration service between each Business Partner, help enterprise by the supplier in supply chain, manufacture The client of quotient, dealer and downstream etc. is organic to gather together, and realizes the complete of the commercial activity between enterprise internal management and enterprise Cheng Hua effectively improves the supply chain reaction speed of enterprise by mutual synergistic application, by the competitive advantage of enterprise from enterprise Advantage on industry monomer Superiority Promoting to entire supply chain.

7, data analytics subsystem：Data analytics subsystem is by user behavior data analysis and data mining module composition. This system utilizes modern information technologies and method, by building uniform data acess system, is carried out to the network information deep The analysis entered forms various useful knowledge-products, is supplied to user to use, to realize the increment of information value.

（1）User behavior data analysis module accesses detailed data by the user recorded in system, and analysis user accesses Track, to the commodity for analyzing the hobby of user and liking, according to these data, active Recommendations to user, Make commodity passive access, become the interested commodity of active push user to user so that the audient of commodity is more acurrate, to real Existing commodity intelligently promote, and greatly improve merchandise sales chance.

（2）Information excavating module makes full use of the user behavior data that business web site is huge, passes through relationship analysis, classification Analysis, variance analysis, clustering, prediction and evaluation find hiding, valuable knowledge and information, to instruct business Activity and business decision, improve the core competitiveness of enterprise.

8, application integration subsystem：Application integration subsystem provide standard exploitation and integrated interface, seamlessly with third Square application system is integrated, including integrated with third-party payment system, realizes on-line payment；It is integrated with ERP system, it completes Comprehensive integration that line is merchandised with enterprise internal management；It is integrated with crm system, improve sales process management；With third-party logistics system System is integrated, and level of customer service and customer satisfaction are promoted.

Implement the present invention for example：During system research and development, production of film and TV, digital publishing, industrial art, intention are had chosen Enterprise in the fields such as design, has carried out products in kind, the online transaction of virtual product and cultural creative service and network respectively Pilot is promoted, the property requirements and service mode of e-commerce are carried out in the product and service for exploring three kinds of different shapes, form tool The online transaction system and network promotion pattern for having promotional value and meaning of demonstrating, carry for the later stage towards all cultural creative products It lays the foundation for full-range service.

Also it will be studied and put into practice for the operation of this system and development model simultaneously, " value is explored and established to emphasis Shared model ".Suitable object is screened, using elder generation after examination and demonstration for the service enterprise of special incubator The services such as free nets integrated marketing, online transaction and supply chains management are provided, are carried out again after generating corresponding income Contract is divided into, to form win-win, shared development and application pattern.

In addition, also on the basis of the pattern of conditional electronic fairground, " cloud mode " deeply is applied, makes full use of SPI（SaaS、 PaaS、IaaS）Advantage, allow vast cultural science-and-technology enterprise being capable of widely used Network integration marketing service, online transaction service And supply chains manage system, enterprise can use on demand, pay-for-use.

The present invention has made deep in flow engine technology, information representation technology and template visualization manufacturing technology etc. It explores, and these technologies is successfully applied to online transaction and extension service system.

Claims (9)

1. a kind of corporate culture excavates design and development system, which is characterized in that sought by enterprise portal, Mobile business, Network integration Pin, online transaction, online interaction displaying, supply chains management, data analysis and application integration subsystem are constituted, and pass through " valence Value shared model " provides the service in terms of brand building polymerize with popularization, product sale and business opportunity；

The enterprise portal subsystem, by Introduction of enterprises, product introduction and enterprise dynamic module composition；The Mobile business subsystem System is made of mobile portal, mobile order and mobile service management module；The Network integration markets subsystem by website promotion It is constituted with website marketing module；The online transaction subsystem is by price control, order management, on-line payment and corporate authentication mould Block is constituted；The supply chains manage subsystem by customer account management, planning management, sales management, purchasing management, logistics management With supplier management module composition；The data analytics subsystem is by user behavior data analysis and data mining module composition.

2. corporate culture excavates design and development system according to claim 1, which is characterized in that the enterprise portal subsystem System, is the visual angle with enterprise, relies on Internet service, and enterprise is carried out online transaction and the required various services of network marketing And resulting inside and outside information integration is together, realizes that internet trade, internal control and supply chains carry for enterprise For applying entrance, corporate image and product content are conducted promotion to, and company manager is provided, office worker, supplier, is divided Sell the access point of quotient, client and logistics service provider cooperative cooperating.

3. corporate culture excavates design and development system according to claim 1, which is characterized in that the Mobile business subsystem In, mobile portal module is the basis that service enterprise carries out enterprise rollout and mobile marketing based on mobile Internet, is also enterprise Create marketing channel；Application terminal is extended to the mobile terminals such as mobile phone, iPAD by mobile order module from PC, and user is facilitated to borrow Mobile Internet is helped to look for business opportunity and make business；Mobile service management module is the business administration and supply provided based on mobile terminal Chain cooperation with service.

4. corporate culture excavates design and development system according to claim 1, which is characterized in that Network integration marketing System relies on multi-site content delivering system（CMS）With multi-site intelligent advertisement delivery system（MAS）, formed with integrated marketing For the purpose of network media public relations propagate and ad distribution, and utilize the aFocus resource integration capabilitys having and regional markets Digital marketing service ability provides website promotion and website marketing service for service enterprise, and provides product promotion and brand biography Broadcast means.

5. corporate culture excavates design and development system according to claim 1, which is characterized in that the online transaction subsystem In, price control module can meet a variety of pricing methods that enterprise takes in process of exchange, to meet in a manner of multi-exchange Demand；

Order management module uses workflow management, to integrate and manage the order flow of enterprise, and introduces flow engine technology, root The characteristics of according to enterprise itself, formulates the order management flow for meeting enterprise product transaction, to allow system to realize inter-trade, more product The product management of class, B2C order management flow engines follow strictly WFMC specifications, by modification to procedure configuration files and again Definition, can redesign order management flow, service logic, realize the recombination of different product order flow；

On-line payment module is integrated with third-party payment system, provide to the user by Unionpay, Alipay, easily precious payment and The on-line payment of mobile payment and settlement function；

Corporate authentication module, by management organization to the R ＆ D Level of enterprise, production service procedure normalization, product quality and enterprise Standing is authenticated, and issues corresponding credentials to the enterprise by certification, and cultural creative product is carried out with specification enterprise Behavior during online transaction promotes benign operation.

6. corporate culture excavates design and development system according to claim 1, which is characterized in that online interaction displaying System, in addition to for that can merchandise technology and other than product provides traditional entity exhibition method, also introduce advanced technology skill Energy EDI display systems, including product display cabinet, terminal display screen, certification identifying system, payment system and on-line consulting, are realized Online displaying and the seamless of Extension Model with online transaction website are merged.

7. corporate culture excavates design and development system according to claim 1, which is characterized in that the supply chains management Subsystem, only enterprise does not provide traditional interior business management, while the industry also in offer and supply chain between each Business Partner Be engaged in cooperation with service, help enterprise by supply chain supplier, manufacturer, dealer and downstream client etc. organic be integrated into one It rises, realizes the full range of the commercial activity between enterprise internal management and enterprise.

8. corporate culture excavates design and development system according to claim 1, which is characterized in that the data analysis subsystem System is exactly to utilize modern information technologies and method, by building uniform data acess system, is carried out to the network information deep The analysis entered, and then the service in terms of user behavior data is analyzed with information excavating module is provided；

Wherein user behavior data analysis module accesses detailed data by the user recorded in system, and analysis user accesses rail Mark, to the commodity for analyzing the hobby of user and liking, according to these data, active Recommendations become to user Passive access is active push, realizes the intelligence promotion of commodity；

Information excavating module passes through relationship analysis, classification analysis, deviation point using the user behavior data that business web site is huge Analysis, clustering, prediction and evaluation find hiding, valuable knowledge and information, to instruct business activity and business to determine Plan is improved the core competitiveness of enterprise.

9. corporate culture excavates design and development system according to claim 1, which is characterized in that the application integration subsystem System, exploitation and the integrated interface of standard are provided, can seamlessly be integrated with third-party application system, including with third party's branch The system integration is paid, realizes on-line payment；It is integrated with ERP system, complete comprehensive integration of online transaction and enterprise internal management；With Crm system is integrated, improves sales process management；It is integrated with Third Party Logistics System, promotes level of customer service and customer satisfaction Degree.