KR20080077299A - Method and system of user interface of sale service on live an ad in open market on internet - Google Patents

Method and system of user interface of sale service on live an ad in open market on internet Download PDF

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Publication number
KR20080077299A
KR20080077299A KR1020060127802A KR20060127802A KR20080077299A KR 20080077299 A KR20080077299 A KR 20080077299A KR 1020060127802 A KR1020060127802 A KR 1020060127802A KR 20060127802 A KR20060127802 A KR 20060127802A KR 20080077299 A KR20080077299 A KR 20080077299A
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South Korea
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seller
web page
live
internet
broadcast
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KR1020060127802A
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Korean (ko)
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남진현
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주식회사 지에스홈쇼핑
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Priority to KR1020060127802A priority Critical patent/KR20080077299A/en
Publication of KR20080077299A publication Critical patent/KR20080077299A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Tourism & Hospitality (AREA)
  • Development Economics (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention is a UI system and method for a live broadcast sales service in an open market through the Internet, wherein the system provides a seller terminal with a first web page for inputting live broadcast application information after a seller's member authentication is performed. According to the seller's live application information, a second web page configured to transmit a product sales image photographed using a camera connected to a computer through a real-time internet is provided to the seller terminal. When a seller transmits a broadcast through the internet in real time through a second web page, the seller receives a third web page and provides a third party web page to the purchaser's terminal including menus combining live and past broadcast VOD services of other sellers. After receiving the selection signal for the included menu, a fourth web page including contents related to the selected menu is provided to the seller terminal and the purchaser terminal. According to this, the active transaction method which is performed in the offline commerce process can be implemented in the e-commerce for both sellers and buyers, so that the merits of both online and offline can be utilized.

Description

WI system and method for live sales service in open market via internet. {Method and system of user interface of sale service on live an ad in open market on internet}

1 is an embodiment of a main screen configuration in a UI system and method for a live broadcast sales service in an open market through the Internet according to the present invention.

2 is an embodiment of a screen configuration when a customer selects one of sellers' videos in a UI system and method for a live broadcast sales service in an open market through the Internet according to the present invention.

Figure 3 is a block diagram of a UI system for a live broadcast sales service that allows the seller in the open market via the Internet according to the present invention to immediately sell live without selecting the live broadcast time zone.

4 is a block diagram of a sales service system when a seller selects a live time zone in an open market via the Internet according to the present invention.

FIG. 5 is a flowchart illustrating an embodiment of a UI for a live broadcast sales service that enables a seller to directly sell live broadcasts without selecting a live broadcast time in an open market through the Internet.

6 is a flowchart illustrating an embodiment of a UI for a selling service when a seller selects a live time zone in an open market through the Internet according to the present invention.

7 is a block diagram showing an embodiment of the configuration of UI content for the seller live broadcast sales service in the open market.

Description of main parts of drawing

401: seller broadcast schedule management unit 402: video receiving unit

403: content combining unit 404: seller-customer interaction processing unit

405: payment processing unit 406: search processing unit

407: sales and purchase analysis processing unit 408: VOD database

409 seller-product database 410: content composition processing unit

411: Web page provider

The present invention is a UI (User Interface) system and method for a live broadcast sales service in the open market via the Internet, the sellers of the open market via the Internet directly through the PC camera connected to their computer terminal real-time video for sale When transmitting to the buyers live streams of the various sellers of the live video system that introduces the products they want to buy the goods to provide a service to provide a service and a live market.

The e-commerce market is growing rapidly compared to traditional offline store transactions, and in addition to the numerical increase, attempts to increase marketing effects in various ways are being made by taking advantage of the e-commerce field.

One such approach is open market, where traditional home shopping companies contract with sellers, and then establish a marketing strategy on the home shopping company side. It is an intermediary that provides the ground to be connected.

In this open market, many sellers who apply to the home shopping company for the same product can shop together, so buyers can easily compare the price information and look at the conditions for the desired product. Efforts should be made to promote the differentiation of one's products and to set conditions.

However, despite these efforts by the sellers, the conventional text and image-based one-sided product descriptions were limited in highlighting the differentiation and were insufficient to catch the buyer's attention.

The rapid development of the IT industry has led to the creation of various portal sites and the development of contents. In recent years, users have been able to develop and share contents on their own by releasing contents that were unilaterally provided by portal sites. Web services are gradually becoming a mainstream trend. For example, U-tube, which is a hot topic all over the world, is a site where users can upload various videos produced by users and interact with other users. It became an increased site. In Korea, there are a growing number of sites introducing UCC (user created contents) in line with this global trend.

Despite this trend, in the e-commerce field, such UCC has not been effectively applied, so that the seller can approach the buyer more actively, and the existing one-way communication is continued based on insufficient communication. From the standpoint, there was a need for a means of communicating directly with the seller in real time online, but it was not satisfied.

In order to solve the above problems, the sellers of the open market take pictures of various contents including descriptions and promotions of their products through the camera directly connected to the computer and open them through the home shopping network. The purpose is to enable more satisfactory and effective commerce through real-time bargaining or chatting with buyers while live broadcasting on the market webpage.

In order to achieve the above object, a UI system for a live broadcast sales service in an open market through the Internet of the present invention includes a video reception processing unit for receiving advertisement video data for sale of goods directly taken by sellers through a first web page; A content combiner for receiving and transmitting broadcasts through the first web page through the Internet in real time, and combining and providing broadcast contents related to the sale; A content configuration unit configured to configure the content to be suitable for a web page in providing the combined content to a seller and a customer; A seller-customer interaction processor configured to provide an application capable of transmitting and receiving through the communication tool between the buyer terminal and the seller terminal; A payment processing unit providing a payment processing means application so that a purchaser can pay for a product when a transaction is established between the buyer and the seller; A web page providing unit providing a web page including at least one of a tool capable of transmitting a real-time video by the seller and the combined content and an application provided to the seller and the buyer; A VOD database storing video data and information related to the video data after the video of the seller is broadcast in real time; A seller-commodity database in which data information about the seller and the product of the seller are stored; And a sales and purchase analysis processing unit configured to process analysis statistics according to the seller's video view count, buyer's total purchase count, and buyer's information.

As a UI method for a live broadcast sales service in the open market via the Internet of the present invention for achieving the above another object, (a) live broadcast sales application information after the seller is authenticated by accessing the home shopping open market webpage Providing a first web page to the seller terminal that can input the; (b) a second web page configured to transmit a product sales broadcast photographed using a camera capable of transmitting and receiving video data to and from the terminal according to the live broadcast application information of the seller received from the first web page through the real-time Internet; Providing to the seller terminal; (c) receiving the broadcaster via the second webpage in real time through the internet, and providing the buyer terminal with a third webpage including menus combining live and past broadcast VOD services of other sellers. ; And (d) receiving a selection signal for a menu included in the third web page from the buyer terminal and providing a fourth web page including contents related to the selected menu to the seller terminal and the buyer terminal.

Hereinafter, with reference to the accompanying drawings with respect to the configuration and operation of the embodiment according to the present invention.

FIG. 3 is a block diagram of a UI system when the live broadcast time is not specified according to the present invention, and FIG. 4 is a block diagram of a live broadcast open market UI system when the live broadcast time is specified according to the present invention.

The system server of FIG. 3 includes a video receiver 301, a content combiner 302, a seller-customer interaction processor 303, a payment processor 304, a seller-customer interaction processor 305, a search processor 306, The VOD database 307, the seller-product database 308, the content composition processing unit 309, and the web page providing unit 310 are included.

The video receiving processing unit 301 makes a request for live broadcasting by the sellers, and the seller provides the advertisement video data for the sale of the products directly taken by the home shopping system. Received from the terminal.

The content combiner 302 combines the video of the seller received through the first web page with the broadcast content. As shown in Fig. 1, the content combines the live broadcast display being transmitted by the sellers with a current count result such as a device for counting the number of users, a broadcast trailer, and the like. In addition, an image of a sale product uploaded by the seller in advance as shown on the screen illustrated in FIG. 2 is taken from the seller-product database.

The content composition processor 309 is configured to be suitable for a web page as illustrated in FIGS. 1 and 2 in providing a seller and a buyer with a video combined with the broadcast content provided from the content combiner 302.

The seller-customer interaction processor 303 provides an application capable of transmitting and receiving from a buyer terminal and a seller terminal through a communication tool. In the screen illustrated in FIG. 2, the purchase (bidding) and bargain purchase buttons and the customer chat window create a state in which the seller and the customer can communicate with each other, and the buttons can perform transactions through real-time auctions or bargaining, respectively. You can create another web page or pop-up window that includes the tool, and these tools also allow buyers to offer real-time co-purchases, thereby lowering their selling prices.

The payment processing unit 304 provides an application having various processing means related to payment so that when a transaction is established between the buyer and the seller, the buyer can pay for the product.

The webpage providing unit 309 provides a webpage configured to be suitable for the seller and / or the customer to the seller and / or the customer through the content combining unit 302 and the content composition processing unit 308 and processes the signals input therefrom. It plays a role.

The search processing unit 306 provides a means for searching the customer terminal for live video and / or other products that are being broadcast live so as to enable keyword search of the seller's real-time video broadcasting and performs a search.

The VOD database 307 stores the video data and the information related to the video data after the seller's video is broadcast in real time. Therefore, after the live time, the video is stored in the database so that customers can search the VOD database to watch the playback video and purchase the product.

The seller-product database 308 stores the information of the seller and the product of the seller, and the information may be configured in any form, such as an image, a video, a voice. In addition, a database is created to store information about members, and the contents of the database may be configured in various ways.

Web page providing unit 310 serves to deliver to the seller and / or customers a web page configured to fit the seller and / or customer received from the content composition processing unit.

In addition to the components of the system server of FIG. 3, the system server of FIG. 4 includes a seller broadcast schedule management unit 401 that schedules and manages the live broadcast time input by the seller when the seller applies for live broadcast time.

5 is a flowchart illustrating an embodiment of performing live broadcasting without pre-determining a live selling time in the UI method for the live broadcasting open market service according to the present invention.

6 is a flowchart illustrating an embodiment of setting a live broadcast sales time in a UI method for a live broadcast open market service according to the present invention.

When the seller accesses the home shopping homepage and is authenticated as an open market seller (member), the seller provides the first web page for entering the live broadcast application information to the seller who wants the live broadcast broadcast (510). It may be related to an application to be performed and may provide information including product category information and a product name. In accordance with the seller's live application information received from the first web page, the seller may advertise / explain the model by acting as a shopping host for the product by using a computer capable of transmitting and receiving video data with the computer or the computer, or You can send the advertisement for your product and your current video screen by combining them, and in some cases, you can proceed with the Narrator model. The live broadcast application information may include a product category and a product name.

In the first web page, a service may be configured 610 to select a desired time zone and broadcast according to the time. If the seller makes a live broadcast by setting a time zone, the seller broadcast schedule management unit 401 stores / manages a live broadcast schedule, and when a specified time is reached, the system displays a second web page configured to transmit such a broadcast through the real-time Internet. The web page provider 411 transmits the data to the seller terminal 620. If you provide a service that does not choose the time, sellers can proceed to live broadcast directly through the second web page. Sellers select a time zone to perform a live broadcast in the scheduled time zone, or they can perform a live broadcast immediately at their desired time, and the received video is received by the video receiving processing unit (301, 402). The received video combines the broadcast contents related to the seller's video sale, for example, the list of videos currently broadcast and the video (302, 403), or, if the broadcast time is scheduled, a trailer for notifying the broadcast. After combining through 403, the third web page configured to fit the web page through the content composition processing unit 308 and 410 is provided to the purchaser terminal (530 and 630). The third web page may include a live broadcast notice video uploaded by another seller through the first web page, and may also include an area where a live broadcast schedule is displayed. It will also include menus that combine live and past broadcast VOD services from other vendors.

Receiving a selection signal for at least one of the broadcasts of the sellers in the third web page from the buyer terminal, including the appropriate content, and including a tool for the product sellers and buyers of the selected broadcasts in real time communication with each other 4 Web pages are provided to the seller terminal and the buyer terminal (540, 640), thereby enabling various communication for the transaction. On the third web page to the fourth page, the number of buyers who are connected to the sellers whose video broadcasting is in progress may be counted and displayed. In addition, the fourth web page may include a live chat or video chat between the seller and the buyer, and may include a tool that allows the seller and the buyer to bargain together, which includes input and output of bargains and coupons issued by the seller. It is also possible to receive and use it, and to include tools for auctioning with buyers who are watching the live video of the seller, and tools for buyers to apply for co-purchase and communicate with buyers. Do. In addition to the fourth web page, it may be possible to provide a fifth web page including content for simultaneously conducting various events related to the sale.

In addition, each page obtains a certain area from the sales and purchase analysis processing unit 311, which displays information about processing video views of the seller, total purchases of the buyers, and analysis statistics according to the information of the buyers, thereby allowing the buyers and sellers to sell their sales. It can also be used as an indicator for buying intentions. For example, a seller can identify a target audience through a buyer analysis table to find a more effective sales method, and a buyer can refer to other buyers' patterns on the product and refer to the purchase decision. In terms of the construction of the web page, the second web page to the fifth web page of the present invention may be composed of two or more web pages simultaneously on one web page, and the web page may be implemented in any modifiable manner.

Although the above has been described with reference to the embodiments of the present invention, the present invention is not limited to the above embodiments, various changes are possible at the level of those skilled in the art and such changes are within the scope of the present invention without departing from the characteristics of the present invention. Will be taken for granted.

As such, the present invention provides a UI system and method for a live broadcast sales service in an open market via the Internet, while a seller entering the Internet open market shoots promotional and advertising videos about products sold by the seller, and opens them in real time. By broadcasting directly to buyers through the market live page, sellers can more effectively advertise their products and highlight their differences, and at the same time, communicate directly with buyers. It is possible to obtain an accurate comparison when purchasing a product. This is a combination of UCC in home shopping sales techniques, and through the present invention, it is possible to make bargaining transactions based on free communication between seller and buyer, which is an advantage of offline in electronic commerce, and buyers as well as direct communication between seller and buyer. They can communicate with each other so that various types of sales can be made in one place, such as instant buying and buying through auctions. Therefore, this is effectively implemented by combining the advantages of online and offline. As a synergy effect by the combination, various methods of trading can be applied between the seller and the various buyers, so each buyer selects the trading method of his choice. In addition, the seller can respond to this, maximizing the marketing effect, thereby greatly contributing to the activation of e-commerce.

Claims (8)

This is a system where sellers shoot direct sales videos and broadcast them live via internet. A video receiving processor configured to receive, through a first web page, advertisement video data for selling a product photographed by sellers directly; A content combiner for receiving and transmitting broadcasts through the first web page through the Internet in real time, and combining and providing broadcast contents related to the sale; A content configuration unit configured to configure the content to be suitable for a web page in providing the combined content to a seller and a customer; A seller-customer interaction processor configured to provide an application capable of transmitting and receiving through the communication tool between the buyer terminal and the seller terminal; A payment processing unit providing a payment processing means application so that a purchaser can pay for a product when a transaction is established between the buyer and the seller; A web page providing unit providing a web page including at least one of a tool capable of transmitting a real-time video by the seller and the combined content and an application provided to the seller and the buyer; A VOD database storing video data and information related to the video data after the video of the seller is broadcast in real time; A seller-commodity database in which data information about the seller and the product of the seller are stored; And And a sales and purchase analysis processing unit configured to process analysis statistics based on the number of video views of the seller, the total number of purchases of buyers, and the information of the buyers. The method of claim 1, The sales and purchase analysis processing unit UI for live broadcast sales service in the open market through the Internet, characterized in that for processing at least one or more of the number of views on the live broadcast and the last broadcast and the purchase propensity analysis by gender / age group of the buyer system. Sellers shoot their own sales videos and stream live on the Internet. (a) after the seller accesses the home shopping open market web page and authenticates the member, providing the seller terminal with a first web page for inputting live sales application information; (b) a second web page capable of transmitting a product sales broadcast photographed using a camera capable of transmitting and receiving video data with a terminal and a terminal according to the live broadcast application information of the seller received from the first web page through the real-time Internet; Providing to the seller terminal; (c) receiving the broadcaster via the second webpage in real time through the internet, and providing the buyer terminal with a third webpage including menus combining live and past broadcast VOD services of other sellers. ; And (d) receiving a at least one selection signal for the menu included in the third web page from the purchaser terminal and providing the fourth terminal with the seller terminal and the buyer terminal with the contents related to the selected menu; UI method for live broadcasting service in open market through internet. The method of claim 3, Live broadcasting application information of the first web page UI method for live broadcasting sales service in the open market via the Internet, characterized in that it includes a tool that can be applied for live broadcast notice video and upload video from the seller. The method of claim 3, The third web page includes a live broadcast notice video uploaded by another seller through the first web page UI method for a live broadcast sales service in the open market via the Internet. The method of claim 3, The second web page to the fourth web page of the UI method for live broadcast sales service in the open market over the Internet, characterized in that at least two or more of the web page can be configured in one web page at the same time. The method of claim 3, The third web page includes a region for displaying the live broadcast sales schedule UI method for a live broadcast sales service in the open market via the Internet. The method of claim 3, The third web page to the fourth page is a UI method for a live broadcast sales service in the open market through the Internet characterized in that the number of buyers connected to the sellers in the video broadcast is counted and displayed.
KR1020060127802A 2006-12-14 2006-12-14 Method and system of user interface of sale service on live an ad in open market on internet KR20080077299A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101303387B1 (en) * 2011-01-13 2013-09-03 양승만 Method for providing live advertisement using mobile device and system thereof
WO2013184823A3 (en) * 2012-06-06 2014-02-06 Google Inc. Mobile user interface for contextual browsing while playing digital content
KR102139348B1 (en) * 2019-07-08 2020-07-29 오수현 Method for providing goods information in real time
CN111695974A (en) * 2020-06-18 2020-09-22 上海适享文化传播有限公司 Method for using retail knowledge database at any time and any place in live broadcast
KR20210056641A (en) * 2019-11-11 2021-05-20 주식회사 청밀 Method for providing a vedio advertising and server using the same
US11049156B2 (en) 2012-03-22 2021-06-29 Ebay Inc. Time-decay analysis of a photo collection for automated item listing generation

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101303387B1 (en) * 2011-01-13 2013-09-03 양승만 Method for providing live advertisement using mobile device and system thereof
US11049156B2 (en) 2012-03-22 2021-06-29 Ebay Inc. Time-decay analysis of a photo collection for automated item listing generation
US11869053B2 (en) 2012-03-22 2024-01-09 Ebay Inc. Time-decay analysis of a photo collection for automated item listing generation
WO2013184823A3 (en) * 2012-06-06 2014-02-06 Google Inc. Mobile user interface for contextual browsing while playing digital content
US9262413B2 (en) 2012-06-06 2016-02-16 Google Inc. Mobile user interface for contextual browsing while playing digital content
US10268343B2 (en) 2012-06-06 2019-04-23 Google Llc Mobile user interface for contextual browsing while playing digital content
US10928983B2 (en) 2012-06-06 2021-02-23 Google Llc Mobile user interface for contextual browsing while playing digital content
KR102139348B1 (en) * 2019-07-08 2020-07-29 오수현 Method for providing goods information in real time
KR20210056641A (en) * 2019-11-11 2021-05-20 주식회사 청밀 Method for providing a vedio advertising and server using the same
CN111695974A (en) * 2020-06-18 2020-09-22 上海适享文化传播有限公司 Method for using retail knowledge database at any time and any place in live broadcast
CN111695974B (en) * 2020-06-18 2024-01-23 上海适享文化传播有限公司 Method for using retail knowledge database in live broadcast at any time and any place

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