JP2007266831A - Information processing apparatus, advertising broadcast request method, program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information processing apparatus capable of improving the advertising effect using an advertising information in broadcasting. <P>SOLUTION: The information processing apparatus is connected to a user terminal 4 of a viewer through a network N. The information processing apparatus comprises an access receiving means for receiving an access to an address data from the user terminal, wherein the address data is outputted with an advertising information to a broadcasting receiver for receiving a predetermined broadcasting and outputting it to the viewer, a broadcasting request information generating means for generating a broadcasting request information on the advertising information based on an access condition from the user terminal, and a broadcasting request information transmitting means for transmitting the generated broadcasting request information to a computer of a broadcast station which the outputs advertising information. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an information processing apparatus, and more particularly to an information processing apparatus that requests a broadcast station to broadcast advertisement information.

  With the widespread use of the Internet, it is a common practice to obtain various product / service information from a website on the Internet using a personal mobile phone or personal computer. Recently, a QR code (two-dimensional barcode) printed on a paper medium such as a magazine is read by a mobile phone, and a URL (address) included in the QR code is accessed to obtain product information. Are also used.

  Further, by applying the above technique, in Patent Document 1 below, a QR code is displayed on the TV screen by taking advantage of the influence of TV CM advertisement, and a viewer who wants to know the detailed information of the CM has received the QR code. There has been proposed a method of capturing and reading with a mobile phone and accessing a website on the web based on the QR code to obtain detailed information.

  On the other hand, the above-described prior art is a technique for providing detailed information of a CM to a viewer and improving the convenience of the viewer, but considering the convenience of the CM provider and the broadcasting station side. This technique is proposed in Patent Document 2 below. Specifically, it collects viewing information consisting of program reception information and viewer information related to the program received by the viewer's broadcast receiving terminal, and provides such information to advertisers and broadcasting stations. It has been proposed to make use of it for the organization of commercials.

JP-A-2005-333402 JP 2002-344933 A

  However, the technique of Patent Document 1 does not disclose a means for utilizing collected information, and the technique of Patent Document 2 only provides collected information to an advertiser or a broadcast station. How to use it depends on the judgment of the advertiser and the broadcasting station, so the viewer's reaction cannot be immediately reflected in the CM. For this reason, the problem that the advertisement timing with respect to a viewer may be missed arises. Furthermore, in the technique of Patent Document 2, the broadcast receiving terminal must be equipped with a function for automatically transmitting viewing information, which may increase equipment costs.

  Therefore, an object of the present invention is to improve the inconveniences of the above-described conventional example, and in particular, to improve the advertising effect by the broadcast advertisement information.

Therefore, an information processing apparatus according to an aspect of the present invention is
An information processing apparatus connected to a viewer's user terminal via a network,
An access receiving means for receiving from the user terminal access to address data output together with the advertisement information to a broadcast receiving apparatus that receives a predetermined broadcast and outputs it to the viewer, and the advertisement information based on the access status from the user terminal Broadcast request information generating means for generating broadcast request information; broadcast request information transmitting means for transmitting the generated broadcast request information to a computer of a broadcasting station that outputs advertisement information;
It is characterized by having.

  According to the above invention, first, the information processing apparatus can obtain information such as the viewer's response to the CM by receiving access from the user terminal based on the address data output together with the CM from the viewer such as a television. it can. The information processing apparatus generates broadcast request information based on the received access information, and transmits this request information to the broadcast station. Therefore, since the broadcast request for the CM based on the reaction by the viewer can be promptly notified to the broadcast station, the broadcast station can broadcast the CM according to the current viewer, and the advertising effect is improved. be able to.

  The broadcast request information generating means generates broadcast request information based on an access situation for each advertisement information. At this time, the access receiving means is characterized by receiving request information representing a predetermined request content for the advertisement information from the user terminal, and the broadcast request information generating means generates broadcast request information based on the request information. Further, the broadcast request information generating means calculates the validity information for each advertisement information by adding a preset weight for each request information, and generates the broadcast request information based on the effectiveness information. It is said.

  For example, the access receiving means counts the number of accesses for each advertisement information, and the broadcast request information generation means generates broadcast request information based on the number of accesses for each advertisement information. Further, the access accepting means accepts access requests for a plurality of web pages prepared for each advertisement information, counts the number of accesses for each web page, and the broadcast request information generating means takes each web page for each advertisement information. The broadcast request information is generated based on the number of accesses to.

  Thus, since the CM broadcast request information is generated based on the access situation from the viewer, it is possible to broadcast the CM appropriately corresponding to the reaction of the viewer. In particular, it is possible to further improve the advertising effect by generating broadcast request information in consideration of various requests such as a browsing request (number of accesses) and a product purchase request from a viewer.

  Further, the advertisement information is a television CM, and the address data is image data such as a QR code that can be captured by being displayed together with the television CM on a television serving as a broadcast receiving apparatus and captured by a user terminal. It is characterized by.

  Thereby, the viewer can easily access by photographing image data such as a QR code displayed on the television at the user terminal. Therefore, the information processing apparatus side can obtain reactions from a larger number of viewers and can generate more appropriate broadcast request information.

  Further, the program according to another aspect of the present invention is used for advertising to a broadcast receiving device that receives a predetermined broadcast and outputs it to a viewer on an information processing device connected to the viewer's user terminal via a network. Access accepting means for accepting access to address data output together with information from the user terminal, broadcast request information generating means for generating broadcast request information of advertisement information based on the access status, and the generated broadcast request information for advertising information The broadcast request information transmitting means for transmitting to the computer of the broadcasting station for outputting is realized.

An advertisement broadcast management system according to another embodiment of the present invention
An advertisement broadcast management system comprising the information processing apparatus described above and a computer of a broadcasting station that manages the broadcast status of advertisement information connected to the information processing apparatus via a network,
The computer of the broadcast station includes broadcast status management means for receiving broadcast request information from the information processing apparatus and managing the broadcast status based on the broadcast request information.
It is characterized by that.

Furthermore, an advertisement broadcast request method according to another aspect of the present invention includes:
A method for requesting broadcast of advertisement information by an information processing device connected to a user terminal of a viewer via a network,
An access reception step for receiving access to address data output together with advertisement information from a user terminal to a broadcast receiving apparatus that receives a predetermined broadcast and outputs it to a viewer, and broadcast request information for advertisement information based on the access status A broadcast request information generating step for generating, a broadcast request information transmitting step for transmitting the generated broadcast request information to a computer of a broadcasting station that outputs advertisement information,
It is characterized by having.

  According to the above-described program, system, and method invention, the above-described object of the present invention can be achieved because the program, system, and method have the same functions as the information processing apparatus.

  Since the present invention is configured and functions as described above, according to this, by receiving access based on address data output together with advertisement information from a viewer, information such as a response to the advertisement information can be obtained. Based on this, an advertisement broadcast request can be generated and quickly notified to the broadcast station, and the broadcast station can realize an advertisement broadcast appropriately corresponding to the current viewer. As a result, the present invention has an unprecedented excellent effect that the advertising effect can be improved.

  The present invention is characterized in that a CM broadcast is requested to a broadcasting station in response to an access to an address included in a CM such as a television broadcast by a viewer. In the following, the embodiment will be described for CM in television broadcasting, but it can also be used in radio broadcasting.

  A first embodiment of the present invention will be described with reference to FIGS. 1 to 7 are diagrams showing the configuration of the present invention, and FIGS. 8 to 12 are explanatory diagrams for explaining the operation of the present invention.

[Constitution]
As shown in the block diagram of FIG. 1, the advertisement broadcast management system includes a CM provider server 1 (information processing apparatus) managed by a TV CM provider and a TV station server 2 (broadcast station) managed by a TV broadcast station. Computer) and a mobile phone 4 (user terminal) managed by a viewer, which are connected via a network N. The TV station server 2 broadcasts a TV program and a TV CM via the antenna 3 and receives the TV program 5 (broadcast receiving device). Hereinafter, each configuration will be described in detail.

  The mobile phone 4 is a mobile phone operated by a viewer of the television 5, and as shown in the block diagram of FIG. 2, a communication unit 41 for realizing a call and data communication function, a camera 42 for taking an image, It is equipped with. In addition, a web browsing processing unit 43 and a QR code reading processing unit 44 are constructed by incorporating a predetermined program in the arithmetic device. The QR code reading processing unit 44 has a function of photographing a QR code displayed on the screen of the television CM and reading the content as described later. The QR code incorporates URL data (address data) to a web page on which detailed information regarding the displayed television CM is disclosed, and the URL data is notified to the web browsing processing unit 43. The web browsing processing unit 43 makes an access request to the CM provider server 1 through data communication based on the URL data included in the QR code, and a web page (top page) in which detailed CM information is disclosed. ). It is also possible to request access to a page (child page) where further detailed information is disclosed according to the display screen of the web page, and to browse the page. Furthermore, it is possible to make a request for purchasing a TV commercial product or other product from a web page, request a pamphlet, a request to join a predetermined society where a predetermined privilege can be received, and so forth. .

  Next, the television 5 viewed by the viewer who operates the mobile phone 4 will be described. The television 5 (broadcast receiving device) is a general television, and receives a television program transmitted from the television station via the antenna 3 and displays it on the screen. At this time, the TV program includes a TV CM that is advertisement information provided by a CM provider (sponsor), and the TV CM is also displayed on the screen. For example, FIG. 8 shows a display state of a TV CM 51 of a certain product, but TV CMs 52 and 53 having different contents of the same product are also broadcast during the program broadcast. In this embodiment, the TV code 51 further includes a QR code (two-dimensional) in which a URL (address data) to a web page (top page) on which detailed information on the product related to the CM is disclosed is disclosed. Barcode (image data)) is displayed.

  Next, the CM provider server 1 will be described in detail. The CM provider server 1 is a general server computer including an arithmetic device (not shown) such as a CPU and a storage device (not shown) such as a hard disk. Then, as shown in FIG. 3, a predetermined program is incorporated in the arithmetic device, so that the CM information provision processing unit 11, the access reception processing unit 12, the CM request information processing unit 13, and the CM request information transmission The processing unit 14 is constructed. In addition, a CM detailed information storage unit 15, an access information storage unit 16, and a CM request information storage unit 17 are formed in the storage device.

  The access reception processing unit 12 (access reception means) has a function of receiving access based on the QR code from the mobile phone 4, summing up the access status for each TV CM, and storing it in the access information storage unit 16. Specifically, in cooperation with the CM information provision processing unit 11, when the first access request is received, the top page stored in the CM detailed information storage unit 15 is transmitted to be displayed on the web browser of the mobile phone 4, The number of accesses to the top page is counted. Then, when an access request to the child page linked from the top page is received from the mobile phone 4, the child page is transmitted to the mobile phone 4, and the number of accesses to the child page is counted. Furthermore, when it is possible to purchase a TV commercial product or service or other product or service on a web page, the purchase request is received from the mobile phone 4 and the purchase procedure is processed. , Count the number of purchases for each product. Similarly, various requests such as a pamphlet request and a request for admission to a predetermined meeting where a predetermined privilege can be received are received from the mobile phone 4, and the number of requests received is counted. Then, the value counted as described above is stored in the access information storage unit 16. For example, as shown in FIG. 5, the number of accesses 363 for each CM type 361 is stored. At this time, the CM broadcast date and time 362 and the purchase count counted as described above as the remarks 364 are stored.

  The CM request information generation processing unit 13 (broadcast request information generating means) broadcasts to the TV station based on the access status stored in the access information storage unit 16, that is, the number of accesses to each web page, the number of purchases, and the like. CM broadcast request information for specifying the CM to be received and notifying the TV station is generated and stored in the CM request information storage unit 17. For example, as described above, the number of requests from the mobile phone 4 such as the number of accesses to the top page, the number of accesses to each child page, the number of products purchased, and the marketing set by the CM provider in advance through surveys, etc. A sum of these values is calculated by adding a preset weight to each value representing information. Here, this calculated value is used as CM effectiveness information.

  Specifically, CM effectiveness = (number of accesses of each page × weight of the number of accesses of each page) + (number of purchases × weight of the number of purchases) + (other elements × weights of other elements) + (marketing information) × Marketing information weight). Then, the newly calculated CM effectiveness is compared with the currently set CM effectiveness, and when the calculated CM effectiveness value is large, the CM being viewed by the viewer is currently effective. This CM is determined as a broadcast request CM and set in the CM broadcast request information. For example, as shown in FIG. 6, CM broadcast request information including information specifying a CM such as a company code 371 and a CM type 373 is generated. In addition, in this example, information that is set as the scheduled broadcast date and time 372 is a date and time that is later than the present time, and a date and time (5 minutes or 10 minutes later) that the viewer will continue to watch. ing. Note that the above-described CM broadcast request information generation method is an example, and other methods may be used.

  The CM request information transmission processing unit 14 (broadcast request information transmitting means) has a function of transmitting the CM broadcast request information generated as described above and stored in the CM request information storage unit 17 to the TV station server 2.

  Note that the above-described processing such as generation and transmission of CM broadcast request information is executed every time access information is updated in response to access from the mobile phone 4, or is executed every time a certain amount of time elapses. Corresponding to the reaction of the viewer, it is transmitted to the TV station server 2 almost in real time.

  Next, the TV station server 2 will be described. The TV station server 2 is a server computer managed by the TV station, and is a server computer that performs broadcast control of TV programs and CMs. Then, the CM broadcast processing unit 21 and the broadcast table management processing unit 22 are constructed by incorporating a predetermined program in the arithmetic device such as the CPU and transmitted from the CM provider server 1. It functions as broadcast status management means that receives CM broadcast request information and manages the broadcast status based on the CM broadcast transmission request information. In addition, a CM data storage unit 23 and a broadcast table storage unit 24 are formed in a storage device such as a hard disk.

  Specifically, the broadcast table management processing unit 22 updates the broadcast table stored in the broadcast table storage unit 24 representing the CM broadcast schedule based on the CM broadcast request information received from the CM provider server 1. As shown in FIG. 7, for example, this broadcast table includes a scheduled broadcast date and time 451, a company code 452, a CM type 453, and the like. Then, according to this broadcast table, the CM broadcast processing unit 21 broadcasts the CM. At this time, the CM data is stored in the CM data storage unit 23.

  However, the TV station server 2 may not be provided with the CM broadcast processing unit 21, and a human may execute CM broadcast processing based on the updated broadcast table.

[Operation]
Next, the operation of the above-described system will be described with reference to the explanatory diagrams of FIGS. 8 to 9, the sequence diagram of FIG. 10, and the flowcharts of FIGS.

  First, a TV CM is broadcast from the TV station server 2 ((1) in FIG. 9, step S1 in FIG. 10), and is received by the viewer's TV 5. Then, as shown in FIG. 8, the QR code 55 is displayed on the television 5 together with the television CM 51 (step S2 in FIG. 10). When the viewer is interested in the product related to the TV CM 51 and wants to know the detailed information, the viewer operates the mobile phone 4 to photograph the QR code 55 displayed on the TV 5 (step of FIG. 10). S3), and the contents are read ((2) in FIG. 9). Thereafter, based on the URL included in the QR code 55, the web page published by the CM provider server 1 is accessed (step S4 in FIG. 10), and the detailed information on the CM is browsed by the mobile phone 4 ((( 3)).

  Then, the CM provider server 1 displays the detailed information of the CM on the mobile phone 4 of the viewer who has accessed, and stores the access information of the viewer at that time (step S5 in FIG. 10, access acceptance process) ). A specific operation at this time will be described with reference to FIG. First, when access to the top page is received from the mobile phone 4 (step S11), the number of accesses to the top page is counted (step S12). Subsequently, when an access request to the child page linked from the top page is received from the mobile phone 4 (Yes in step S13), the child page is transmitted to the mobile phone 4, and the number of accesses to the child page is counted. (Step S14). Further, when a purchase request for a product or service related to TV CM or other product or service is received from the mobile phone 4 on the web page (Yes in step S15), the purchase procedure is processed and the number of purchases for each product. Is counted (step S16). Similarly, when various requests such as a pamphlet request and a request to join a predetermined meeting where a predetermined privilege can be received are received from the mobile phone 4 (Yes in step S17), the number of requests is counted (step S18). ). Then, the value counted as described above is stored in the access information storage unit 16.

  The above-described operation is also executed for access from other viewers of the television CM 51. Then, as shown in FIG. 5, the access information of the television CM 51 is updated.

  Further, the above-described operation is executed when the TV station server 2 broadcasts another television CM 52, 53 with the same product. That is, access information such as the number of accesses, which is a viewer's reaction, is tabulated for each different TV CM. Thereby, the viewer's reaction to each television CM is obtained.

  Thereafter, the CM provider server 1 calculates CM effectiveness for each CM, and generates CM broadcast request information based on the CM effectiveness (step 6 in FIG. 10, broadcast request information generation step). A specific operation will be described with reference to FIG. First, all the access information tabulated as described above is read (steps S21, S22, S23). Then, a preset weight is added to each of these values, and the sum is calculated as the CM effectiveness (step S24). After that, the newly calculated CM effectiveness is compared with the current effectiveness as the reference value (step S25), and a TV CM that is equal to or greater than the reference value is determined as an appropriate TV CM in a certain time zone. Determine (step S26) and create CM broadcast request information (step S27). For example, when the CM effectiveness is calculated for the television CMs 51, 52, and 53 and only the television CM 51 exceeds the reference value, CM broadcast request information for requesting broadcasting of the television CM 51 is generated.

  Thereafter, the CM broadcast request information created as shown in FIG. 7 is transmitted to the TV station server 2 of the television station ((4) in FIG. 9, step 7 in FIG. 10, broadcast request information transmission step).

  Then, the TV station server 2 updates the broadcast table according to the received CM broadcast request information (step S8 in FIG. 10). Then, a CM to be broadcast is determined according to the updated broadcast table, and a TV CM is broadcast ((5) in FIG. 9).

  As a result, a broadcast request for a television CM with a large audience response is notified to the TV station promptly, for example, almost in real time, and the television CM can be broadcast frequently. Therefore, the television station can broadcast a CM appropriately corresponding to the current viewer, and can improve the advertising effect.

  Here, in the above, the viewer's reaction to the television CM is collected by accessing the website based on the QR code, but the present invention is not limited to accessing the website using the QR code. That is, it is not always necessary to display the QR code on the CM screen, and the URL itself may be displayed. When the broadcast is radio, address data such as a URL may be transmitted to the viewer by voice.

  Next, a second embodiment of the present invention will be described with reference to FIGS. In this embodiment, the above-mentioned viewer's response is collected by a questionnaire in the CM. Specifically, when there is a CM 6 to be broadcast for the first time, two QR codes 71 and 72 are displayed on the television CM 6 as shown in FIG. Note that each of the two QR codes 71 and 72 corresponds to either CM 61 or CM 62, and the determination material is displayed in CM 6, for example. When one QR code is photographed by the viewer's mobile phone 4 and an access request is made to the CM provider server 1, the number of accesses of the CM requested to be accessed is counted. As a result of counting the number of accesses, for example, if the number of accesses to the CM 61 is large, broadcast request information for the CM 61 is generated and transmitted to the TV station server 2. As a result, CM 61 is broadcast after a few minutes.

  Thereafter, the broadcast CM further displays two QR codes corresponding to two different CMs, and accepts a viewer access request. Depending on the result, for example, as shown in FIG. 13, either CM 612 or CM 613 is broadcast.

  In this way, even if it is a very short time broadcast like a TV commercial, it becomes possible to broadcast a commercial with a format in which the branching and ending are determined by a questionnaire to the viewer, and the advertising effect is improved. In addition, the viewer can enjoy the CM.

  INDUSTRIAL APPLICABILITY The present invention can be used by a CM provider who provides a CM such as a television to examine the reaction of viewers, and has industrial applicability.

It is a block diagram which shows the structure of an advertisement broadcast management system. It is a functional block diagram which shows the structure of a mobile telephone. It is a functional block diagram which shows the structure of CM provider server. It is a functional block diagram which shows the structure of a TV station server. It is a figure which shows an example of the access information memorize | stored in CM provision server. It is a figure which shows an example of CM request information produced | generated in CM provision server. It is a figure which shows an example of the broadcast table memorize | stored in a TV station server. It is explanatory drawing which shows a mode when CM is displayed on the television. It is explanatory drawing which shows operation | movement of the whole system. It is a sequence diagram which shows operation | movement of the whole system. It is a flowchart which shows a part of operation | movement of CM provision server. It is a flowchart which shows a part of operation | movement of CM provision server. It is explanatory drawing which shows the broadcast transition state of CM in Example 2. FIG. It is explanatory drawing which shows a mode when CM is displayed on the television in Example 2. FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 CM provider server 2 TV station server 3 Antenna 4 Mobile phone 5 Television 11 CM information provision process part 12 Access reception process part 13 CM request information generation process part 14 CM request information transmission process part 15 CM detailed information storage part 16 Access information Storage unit 17 CM request information storage unit 21 CM broadcast processing unit 22 Broadcast table management processing unit 23 CM data storage unit 24 Broadcast table storage unit 41 Communication unit 42 Camera 43 Web browsing processing unit 44 QR code reading processing unit 51, 52, 53 TV commercial
55 QR code

Claims (12)

An information processing apparatus connected to a viewer's user terminal via a network,
Based on the access reception means for receiving from the user terminal access to the address data output together with the advertisement information to the broadcast receiving apparatus that receives the predetermined broadcast and outputs it to the viewer, and the access status from the user terminal Broadcast request information generating means for generating broadcast request information of the advertisement information; broadcast request information transmitting means for transmitting the generated broadcast request information to a computer of a broadcasting station that outputs the advertisement information;
An information processing apparatus comprising:   The information processing apparatus according to claim 1, wherein the broadcast request information generation unit generates the broadcast request information based on an access situation for each advertisement information. The access receiving means receives request information representing a predetermined request content for the advertisement information from the user terminal,
The broadcast request information generating means generates the broadcast request information based on the request information.
The information processing apparatus according to claim 2.   The broadcast request information generating means calculates the validity information for each of the advertisement information by adding a preset weight for each of the request information, and generates the broadcast request information based on the effectiveness information. The information processing apparatus according to claim 3. The access receiving means counts the number of accesses for each advertisement information,
The broadcast request information generating means generates the broadcast request information based on the number of accesses for each advertisement information.
The information processing apparatus according to claim 3, wherein the information processing apparatus is an information processing apparatus. The access receiving means receives an access request for a plurality of web pages prepared for each advertisement information, counts the number of accesses for each web page,
The broadcast request information generating means generates the broadcast request information based on the number of accesses to each web page for each advertisement information.
The information processing apparatus according to claim 3, 4 or 5. The advertising information is a TV commercial,
The address data is image data that is displayed together with the television CM on the television serving as the broadcast receiving device and can be captured by being photographed at the user terminal.
The information processing apparatus according to claim 1, 2, 3, 4, 5, or 6.   The information processing apparatus according to claim 7, wherein the image data that is the address data is a QR code. To an information processing device connected to the viewer's user terminal via a network,
A broadcast receiving device that receives a predetermined broadcast and outputs it to the viewer; an access receiving unit that receives from the user terminal access to the address data output together with the advertisement information; and the broadcast of the advertisement information based on the access status Broadcast request information generating means for generating request information; broadcast request information transmitting means for transmitting the generated broadcast request information to a computer of a broadcasting station that outputs the advertisement information;
A program to realize An advertisement broadcast management system comprising: the information processing apparatus according to claim 1; and a broadcast station computer that manages a broadcast state of the advertisement information connected to the information processing apparatus via a network.
The broadcast station computer includes broadcast status management means for receiving the broadcast request information from the information processing apparatus and managing the broadcast status based on the broadcast request information.
An advertisement broadcast management system characterized by that. A broadcast station computer for managing the broadcast status of the advertisement information connected to the information processing apparatus according to claim 1 through a network,
Receiving the broadcast request information from the information processing apparatus, comprising a broadcast status management means for managing the broadcast status based on the broadcast request information,
A broadcast station computer characterized by the above. A method for requesting broadcast of advertisement information by an information processing device connected to a user terminal of a viewer via a network,
An access receiving step for receiving from the user terminal access to address data output together with advertisement information to a broadcast receiving apparatus that receives a predetermined broadcast and outputs it to the viewer, and broadcasts the advertisement information based on the access status A broadcast request information generating step for generating request information; a broadcast request information transmitting step for transmitting the generated broadcast request information to a computer of a broadcasting station that outputs the advertisement information;
An advertisement broadcast requesting method characterized by comprising:

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