JP2007006249A - Banner advertisement distribution method and device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To call attentions of much more persons and persons in layers more appropriate as an advertisement object, to a banner advertisement utilizing the Internet, with respect to a method and device for distributing the banner advertisement to personal computers and mobile phones having Internet connection functions. <P>SOLUTION: Advertisement information linked with a specific home page is displayed on a terminal of a viewer of a viewer-participation broadcast program. When the viewer viewing a TV or listening to a radio accesses a server 1 which accepts applicants from viewer terminals 6 like personal computers or mobile phones via the Internet 2, an advertisement insertion page where one or more banner advertisements selected from a list 10 of advertisement information, which is preliminarily requested to be advertised, by a prescribed selection reference are inserted is transmitted after replay data to be program is received, or an application form sent to viewer terminals 6 which will participate in the broadcast program is provided with button objects for movement to banner advertisements or banner advertisement pages. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a method and apparatus for distributing a banner advertisement to a personal computer or a mobile phone having an Internet connection function, and relates to a method and apparatus for distributing a banner advertisement to a terminal of a television broadcast or radio broadcast viewer.

  With the spread of the Internet and mobile phones, broadcasters have started broadcasting relatively large-scale viewer participation programs. This is done by displaying an Internet address, mobile phone number, QR code (registered trademark), etc. in a program being broadcast live, and a viewer accessing a specific Internet address and answering a preset questionnaire, etc. Then, the result of aggregation and the situation in the middle of aggregation are converted into image data such as a graph and synthesized on a broadcast screen, and the questionnaire result is used in the program.

  On the other hand, when using the Internet, banner advertisements that display advertisement information (banners) linked to the advertiser's home page on user terminals are also widely used due to the spread of the Internet and terminals that can be connected to the Internet such as personal computers and mobile phones. It has become so.

Banner ads can easily include not only text and images but also audio and video on the linked homepage, and can provide multiple detailed pages according to the purpose of the user. Since it is possible to update and post a topic between them, it is highly useful as an advertising medium for acquiring so-called customers or as an advertising medium that can meet the detailed demands of each customer.
JP 2001-313920 A

  However, the banner advertisement has a problem in that effective advertisement information cannot be provided unless the user actively opens the advertiser's home page. In addition, the Internet on which banner advertisements are performed requires a personal computer or a mobile phone that can use it. In addition, since there are so many different types of information available on the Internet, a certain amount of knowledge and proficiency is required to obtain accurate information. There is a problem that it is buried and it is difficult for the user to notice the presence of the advertisement information.

  In order to solve this problem, a link to a homepage related to the homepage published on the Internet is provided, but it takes time and effort to follow this, and it is necessary to follow users and links without time Users who feel troublesome cannot expect an advertising effect.

  On the other hand, the number of people watching TV broadcasts and radio broadcasts on a daily basis is very large, and watching TV broadcasts and radio broadcasts while doing housework and meals, compared to Internet users. There are many people, and it is thought that the frequency of use is high. Access to viewer-participation programs can be performed easily and in a short time by stopping the housework and meals.

  In addition, TV broadcasting and radio broadcasting have been carried out long before the Internet has become popular, and there are many broadcast receivers, and compared to using the Internet with a personal computer or mobile phone, it is easier to use. Is watched on a daily basis by a wide range of people, including the elderly and infants.

  This invention pays attention to the above points, and makes it a subject to make the banner advertisement using the Internet noticeable to more people and the people of a more suitable layer as an advertising object.

  The present invention relates to a banner advertisement distribution method characterized by displaying advertisement information linked to a specific home page on a viewer terminal participating in the program in a viewer participation type program linked to a broadcast program. By providing, the above-mentioned problems are solved.

  In the above method, when a viewer who is watching TV or radio accesses the server 1 that receives applicants from the viewer terminal 6 such as a personal computer or a mobile phone through the Internet 2, the response data and the respondent data for the program are obtained. After receiving, the advertisement posting page on which one or a plurality of banner advertisements selected according to a predetermined selection criterion from the advertisement information list 10 that has received the advertisement request in advance is transmitted, or viewers who participate in the broadcast program The application form sent to the terminal 6 is performed by providing a banner advertisement or a button object that moves to a banner advertisement page in advance.

  When there are a plurality of application forms displayed on the viewer terminal 6, the banner advertisement or the object linked to the advertisement page is displayed on the last page of the application form.

  The banner advertisement distribution device according to the invention of claim 2 of the present application used for carrying out the above method is based on an advertisement list in which an advertiser's Internet address is stored together with the advertisement information, and in accordance with a predetermined criterion from the advertisement list. An advertisement selection means for selecting an advertisement, an advertisement page transmission means, and a viewer-participation-type program in which viewers participate in a broadcast program broadcast by a logged-in broadcaster using the Internet. An access button composition means for including an activation object of the advertisement page transmission means, wherein the advertisement page transmission means calls the advertisement information linked to the home page of the advertiser selected when it is called. Is displayed on the display.

  The banner advertisement distribution apparatus according to claim 3 of the present application includes an advertisement list that stores an advertiser's Internet address together with the advertisement information, and an advertisement selection means that selects an advertisement from the advertisement list according to a predetermined criterion. The advertisement information linked to the homepage of the advertiser selected in the above application form for the viewer used in the viewer participation type program in which the viewer participates in the broadcast program broadcast by the logged-in broadcaster using the Internet. It includes advertisement information combining means to be included.

  Further, the banner advertisement distribution device according to the invention of claim 4 of the present application is based on the banner information storage means that describes an arbitrary address on the Internet together with the information describing the outline, and the information stored in the banner information storage means. Banner selection means for selecting one or a plurality of banner information according to a predetermined criterion, and the viewer used in a viewer participation program in which a viewer participates in a broadcast program using the Internet by accessing the viewer. An application form transmitting means for transmitting the addressed application form, a totaling / analyzing means for counting or extracting the response data transmitted from the viewer, and a response counting screen generating means for generating a display image of the totaling or extracted data, The application form sending means acquires the banner information selected from the banner selecting means and sends the application form to the viewer. When that is characterized in that transmits an activation object to link the banner information or the banner information posting page selected in banner selection means to the application form the synthesis to.

  Since the number of people watching TV broadcasts and radio broadcasts on a daily basis is very large, these viewer-participation programs can always expect more than a certain number of viewers to apply. In addition, TV broadcasting and radio broadcasting have been carried out long before the Internet has become widespread, and since there are many broadcast receivers and operations are easier than using the Internet using a personal computer or mobile phone, the Internet is usually used. You can expect access from people who do not use. Therefore, in the conventional method, the target person of the banner advertisement that is unevenly distributed to people of a specific group depending on age, occupation, etc. can be expanded to a wider range of people, and a higher advertising effect can be obtained.

  Furthermore, for example, a broadcast program related to eating out can be expected to be accessed by viewers who are interested in a specific matter depending on the broadcasted program, such as a large number of viewers interested in eating out. From this, by selecting and transmitting advertisements according to the contents of the broadcast program, it is possible to reduce information unnecessary for the user and to make more efficient banner advertisement while avoiding flooding of advertisement information. There is an effect.

  Embodiments of the present invention will be described below with reference to the drawings. 1 and 2 are diagrams showing a first embodiment, FIG. 1 is a diagram showing a configuration of the apparatus, and FIG. 2 is a flowchart showing a processing procedure.

  In FIG. 1, 1 is a banner advertisement distribution apparatus (server) of the present invention, 2 is the Internet, 3 is a web browser owned by a broadcaster, 4 is a broadcasting facility, 5 is an advertiser terminal, and 6 is a viewer terminal (mobile phone). Or PC).

  The server 1 includes an advertisement list 10, advertisement registration means 11, competition / related company list 12, application form template list 13, program data acquisition means 14, advertisement selection means 15, and advertisement information composition means 16. The server 1 in the figure functions as an application service provider for the broadcaster, and as applications to be provided to the broadcaster's web browser 3, application form creation support means 17, program data setting means 18, screen composition means 19, An access receiving unit 20, an application form transmitting unit 21, an answer data receiving unit 22, an answer data totaling / analyzing unit 23, an answerer data totaling / analyzing unit 24, and a totaling / analysis screen generating unit 25 are provided.

  The advertisement list 10 includes general advertiser information such as an advertiser ID, an advertiser name, an address, and a telephone number, an advertiser's Internet address (URL), advertisement information (banner) desired to be distributed, a business type, and an advertisement item. This is a database that stores the types of programs for which advertisements are desired.

  The advertisement registration means 11 is a data registration means for the advertisement list 10, a means for sending a registration form to the advertiser who has accessed the server 1, a means for registering received data in the advertisement list, and a method for changing registered data of registered advertisers. It is a program provided with a deletion means, an inappropriate data exclusion means, and the like.

  The competition / related company list 12 is a database for investigating the relationship between a sponsor of a broadcast program and a registered advertiser, and an advertisement having a competitive relationship for each company registered as a sponsor of the broadcast program. This is a database in which main, advertisers who are related companies, advertisers to be excluded from selection, advertisers to be preferentially selected, and the like are registered.

  The application form template list 13 is a list of templates (templates) used to create an application form that is displayed on the terminal 6 of the viewer who applied for participation in the broadcast program and prompts input of answer data. The business operator calls this template list with the web browser 3, selects one of them, and inputs necessary data to create an application form.

  The program data acquisition unit 14 is a program for acquiring data necessary for advertisement distribution from program data set by a broadcaster by calling the program data setting unit 18 with the web browser 3. , Sponsors, application contents (questionnaire, opinion solicitation, sweepstakes, auction, voting, etc.).

  The advertisement selection means 15 is a program that selects one or a plurality of advertisements from the advertisement list 10 according to a selection algorithm registered in advance by referring to the program type, sponsor name, etc. from the acquired program data.

  Selection of advertisements can also be performed by a person using the input / output device 7 connected to the server 1. In this case, the advertisement selection means includes program content display means, sponsor data display means, advertisement list display means sorted according to a predetermined standard, competitor / related company list display means searched by sponsor name, and the like. Prepare.

  The advertisement information synthesizing means 16 is a program for synthesizing the selected advertisement information into the template of the application form selected by the broadcaster.

  The program data setting means 18 is called by the web browser 3, and shows the program name, broadcast time, broadcast program, whether it is a one-shot program or a continuous program, the type and content of the program, and the participation mode of the viewer (questionnaire, This is a program that allows you to enter data such as soliciting opinions and applying for sweepstakes.

  The application form creation support means 17 is a program that supports the work of creating an application form from one of the models in the model list 13.

  The access acceptance means 20 is a program that accepts access to the server 1 from the viewer's terminal 6 in response to the broadcast invitation for participation, and the application form transmission means 21 is created on the viewer's terminal 6 that has been accessed as described above. A program for automatically transmitting the application form, the response data receiving means 22 is a program for receiving the data input to the application form at the viewer terminal 6, and a totaling / analyzing means 23 is for totaling, classifying and extracting the received response data. The tabulation / analysis screen generation means 25 is a program for automatically generating a screen displaying a questionnaire result for synthesis on a broadcast screen based on the tabulation or analysis result. The respondent data totaling / analyzing means 24 is a program for automatically totaling the age, sex, job type, etc. of the respondent input in the application form transmitted to the viewer terminal 6.

  The advertiser terminal 5 discloses the advertiser home page 50 on the Internet 2. The broadcaster has a broadcast facility 4 and a web browser 3. The web browser 3 is a normal PC (personal computer), but the display output is connected to a broadcasting facility through a down-scan converter or the like, and an image obtained by synthesizing the PC screen can be broadcast.

  Next, a banner advertisement distribution procedure using the above-described apparatus will be described with reference to FIG. In FIG. 2, the advertisement list 10 and the competition / related company list 12 are registered in advance in the server 1 by the advertisement registration means 11, and the user ID and password necessary for the broadcaster to receive the application service are issued. Yes. The broadcaster can receive the application service of the server 1 using these user ID and password.

  First, the broadcaster receives an application service from the server 1 by the web browser 3 and sets program data by the program data setting means 18. The program data set by the program data setting means includes a program name, a broadcast time, a participation solicitation screen combined with the broadcast screen, an application form transmitted to the viewer's terminal 6 in response to the solicitation, and the like. The application form is created by the application form creation support means 17 using one of the models selected from the model list 13 registered in the server 1.

  Before the broadcast of the input program starts, the server 1 acquires the program data by the program data acquisition unit 14 and acquires necessary data from the input program data. The server 1 selects one or a plurality of advertisements from the advertisement list 10 by the advertisement selection means 15 in accordance with a rule registered in advance from the program data, the competition / related company list 12 and the advertisement list 10. Then, the advertisement information (banner) of the selected advertisement is combined into an application form.

  When the application is started, a broadcast invitation is displayed on the web browser 3 by the broadcaster created by the program data setting means 18, and this is combined with the broadcast screen and broadcast.

  The address displayed on the invitation solicitation screen is the address of the server 1, but is an address different from the address where the broadcaster receives the application service. By accessing this address, the server 1 transmits the application form transmission means. Submit an application form.

  When the viewer tries to participate in the application and accesses the address displayed on the invitation solicitation screen from the viewer terminal 6, the application form is transmitted to the viewer terminal 6 by the application form transmission means 21 of the server 1. The viewer inputs predetermined data in the input field of the application form in accordance with the instruction of the application form, and presses a transmission button provided in the application form. As a result, the data input to the viewer terminal 6 is sent to the answer data receiving means 22 of the server 1, and the answer data totaling / analyzing means 23 counts, analyzes and extracts the answer data.

  In the case of broadcasting the answer data halfway counting results, such as a questionnaire survey, a counting screen is generated by the counting / analysis screen generating means 25 and sent to the web browser 3 of the broadcaster. The broadcaster synthesizes this summary screen with the broadcast screen and broadcasts it.

  In the application form transmitted to the viewer terminal 6, the advertisement information synthesized by the advertisement information synthesizing means 16 is displayed. When the viewer is interested in the advertisement and clicks on the object, the terminal is connected to the advertiser's home page of the advertisement, and the advertiser's home page 50 is displayed on the viewer terminal 6.

  The above embodiment is an example in which an advertising object is combined with a template of an application form sent to an applicant for participation in a program. However, a method of combining an advertising object with a created application form, and a template on an advertising page Embodiments such as a method of synthesizing button objects to be linked and a method of synthesizing the button objects on the application form are possible. Hereinafter, as a second embodiment, an apparatus of the present invention used in a method for combining a button object with an application form will be described.

  FIG. 3 is a diagram showing the configuration of the second embodiment. The same components as those described in FIG. 1 are denoted by the same reference numerals, and the description thereof is omitted. Only differences from the embodiment of FIG. This will be described below.

  In FIG. 3, the server is composed of two servers, an advertisement server 1b and an application server 1a. The application server 1a has an application form template list 13, application form creation support means 17, program data setting means 18, application form transmission means 21, and response data reception means 22, and the advertisement server 1b has an advertisement list 10 and advertisements. There are a registration means 11, a competition / related company list 12, a program data acquisition means 14 and an advertisement selection means 15. These have the same functions as in the first embodiment. The application form template list 13 may or may not exist. In other words, the application form may be one originally created by the broadcaster.

  In this embodiment, the application server 1a has an access button synthesizing means 26, and the advertisement server 1b has an access receiving means 27 and an advertisement page generating means 28. The access button synthesizing means 26 is a program for synthesizing an access button to the advertisement server 1b with the created application form. The access receiving means 27 is a program for receiving access from the viewer terminal 6 to the advertisement server 1b, and the advertisement page generating means 28 is selected from the advertisement list 10 based on the program data acquired by the program data acquiring means 14. The program for automatically generating an advertisement page on which one or a plurality of advertisement information is posted, the advertisement page transmission means, is a program for automatically transmitting to the viewer terminal 6 that has accessed the created advertisement page.

  As in the case of FIG. 2, the broadcaster creates a participation solicitation screen and an application form using the web browser 3, and inputs program data using these.

  When there is a change in the program data acquired by the program data acquisition means 14, the advertisement server 1a selects a plurality of advertisements from the advertisement list 10 based on these program data, and the advertisement page generation means 28 displays them. Generated ad page.

  When the broadcast is started and a viewer who solicits accesses the application server 1a, and the application server 1a transmits the application form to the viewer terminal 6, the application server 1a accesses the application form by the access button combining means. Embed the button. The viewer who has received the application form inputs data in the data input field of the application form displayed on the viewer terminal 6 and transmits it to the application server 1a. The application server 1a totals and analyzes the received data, and the result is displayed on the web browser 3 as a totaling / analysis screen and synthesized with the broadcast screen.

  When the viewer clicks on the access button of the application form displayed on the viewer terminal 6, the access signal is sent to the advertisement server 1 b, and the advertisement server 1 b transmits the advertisement page to the viewer terminal 6. Since the received advertisement page is displayed on the viewer terminal, when the viewer clicks on the advertisement information that the viewer is interested in, the viewer terminal is connected to the advertiser's homepage of the advertisement, and the viewer terminal 6 shows the advertiser's home page.

  In the case of the present embodiment, since the application server and the advertisement server are independent, the broadcast server may have the application server. In addition, since the application server is independent, a banner advertisement distribution device can be installed by making some changes to the existing system.

  As described above, according to the present invention, it is possible to select and display the sponsor of the program and the advertisement related to the program or the sponsor on the terminal of the viewer who has participated in the viewer participation type program. More detailed advertising information can be displayed on the viewer terminal according to the intention of the user. Therefore, according to the present invention, the banner advertisement can be distributed to people who have not used the banner advertisement so far, and the user group of the banner advertisement can be widened and more related to the broadcast content. Efficient banner advertising can be distributed.

The block diagram which shows the structure of 1st Embodiment. The flowchart which shows the procedure of the advertisement delivery of 1st Embodiment. The block diagram which shows the structure of 2nd Embodiment. The flowchart which shows the procedure of the advertisement delivery of 2nd Embodiment.

Explanation of symbols

1,1b Advertising distribution device (server)
2 Internet 3 Broadcasting station terminal 4 Broadcasting equipment 5 Advertiser terminal 6 Viewer terminal

Claims (4)

  A banner advertisement distribution method, characterized in that, in a viewer participation program on the Internet linked to a broadcast program, advertisement information linked to a specific homepage is displayed on a viewer terminal participating in the program.   An advertisement list in which an advertiser's Internet address is stored together with the advertisement information, an advertisement selection means for selecting an advertisement from the advertisement list according to a predetermined criterion, an advertisement page transmission means, and a broadcast broadcast by a logged-in broadcaster Access button composition means for including an activation object of the advertisement page transmission means in the application form for viewers used in a viewer participation type program in which viewers participate in the program using the Internet, and the advertisement page transmission means A banner advertisement distribution apparatus that displays advertisement information linked to the home page of the advertiser selected when it is called on the display of the calling terminal.   Using the Internet for an advertisement list that stores the advertiser's Internet address together with the advertisement information, advertisement selection means for selecting an advertisement from the advertisement list according to a predetermined criterion, and a broadcast program broadcast by a logged-in broadcaster A banner advertisement distribution apparatus comprising: advertisement information synthesizing means for including advertisement information linked to the selected advertiser's homepage in the application form for viewers used in a viewer participation program in which viewers participate.   Banner information storage means describing an arbitrary address on the Internet together with information describing its outline, and a banner for selecting one or more banner information from the information stored in the banner information storage means according to a predetermined standard A selection means, an application form transmission means for transmitting the application form for the viewer used in the viewer participation type program in which the viewer participates in the broadcast program using the Internet when the viewer accesses, and transmission from the viewer Totaling / analyzing means for summing up or extracting the answer data received, and answer summarizing screen generating means for generating a display image of the totaling or extracted data, wherein the application form transmission means displays the banner information selected from the banner selection means. Acquired and selected the application form with banner selection means when sending the application form to the viewer And transmits the donor information or start object that links to the banner information publishing page synthesis to, banner advertisement distribution device.

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