KR100326732B1 - Internet broadcast advertizing system and method for advertizing through internet broadcast - Google Patents

Abstract

The present invention relates to an internet broadcasting advertising system and an advertising method through internet broadcasting. The present invention relates to a system for inserting an advertisement into a broadcast transmitted by an internet broadcast sender and advertising the broadcast to a receiver. An Internet advertisement server that retrieves the advertisement file from the stored advertisement files in response to a request of the at least one broadcast sender and transmits the advertisement file to the broadcast sender; And a broadcast sender for transmitting a broadcast to a broadcast receiver, requesting an advertisement file from an internet advertisement server, and when receiving an advertisement file from the internet advertisement server, editing the advertisement file received for the broadcast being transmitted and transmitting the broadcast file to the broadcast receiver as one stream. The provision of a server reduces the cost of placing an advertisement for an advertiser and the cost of receiving an advertisement for a broadcast sender.

Description

Internet broadcast advertizing system and method for advertizing through internet broadcast}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a service for delivering a broadcast program to Internet broadcast viewers using the Internet. More particularly, the present invention relates to an Internet broadcast advertising system capable of viewing advertisements while watching Internet broadcasts, and an advertisement method through internet broadcasts.

Programs broadcast from television stations or radio stations can also be broadcasted over the Internet. This is called Internet broadcast. Just as a television station or a radio station delivers an advertisement during a broadcast, an internet broadcast also delivers an advertisement during a broadcast. There are many forms of advertising on the Internet. The most basic form of advertising is to simply display a banner advertisement on a home page that people frequently visit. Such banner ads have a low banner click / page view ratio. That is, even though there are many page views of the homepage to which the banner belongs, the rate of actually recognizing the banner advertisement or clicking the banner is very low, which lowers the efficiency of the advertisement.

Next, there is a Gold Bank which collects and displays only advertisements and provides a reward system for consumers who saw the banner advertisements. In the case of the advertising system such as the Gold Bank, when the user clicks on the banner, the user compensates a part of the advertising cost and the advertiser counts and delivers the exact number of banner clicks to the advertiser. As a result, it is unknown how much the purchasing power of the product can be increased, and there is no way to prevent advertising spending by simple repeat banner clicks for the same person's compensation. In addition, Amil (amil.co.kr) is a form of rewarding consumers for confirming advertisements by sending banner advertisements to consumers by email. Spam-mail-type advertisements such as Amy can be erased even before the mail is confirmed because of the rejection felt by the mail receiver, and recently, a system for blocking spam mails has also appeared.

Therefore, there is a need for a new type of internet advertising technology that can improve the disadvantages of the above described internet advertising.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and provides an internet broadcast advertising system that reduces the cost of receiving an advertisement for an internet broadcast sender and reduces the cost of an advertisement for an advertiser.

Another object of the present invention is to provide an advertisement method through internet broadcasting for efficiently performing advertisement through internet broadcasting.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a block diagram of an internet broadcast advertising system according to the present invention.

2 is a flowchart illustrating an advertisement method through internet broadcasting according to the present invention.

3 is a flowchart illustrating a method for registering an advertisement with a web server according to an embodiment of the present invention.

4 is a flowchart illustrating a method in which a broadcast sender transmits Internet broadcasts and advertisements according to an embodiment of the present invention.

5 is a flowchart illustrating a method for viewing Internet broadcasts and advertisements by an Internet broadcast receiver who does not subscribe as a member according to an embodiment of the present invention.

6 is a flowchart illustrating a method for subscribing a member to an Internet broadcast receiver according to an exemplary embodiment of the present invention.

7 is a flowchart illustrating a method for viewing Internet broadcasts and advertisements by an Internet broadcast receiver subscribed as a member according to an embodiment of the present invention.

In order to achieve the above technical problem, the present invention, in the system for advertising to the broadcast receiver by inserting an advertisement in the broadcast transmitted by the Internet broadcast sender, storing the advertisement files provided from the advertiser, at least one request of the broadcast sender An Internet advertisement server which retrieves the advertisement file from the stored advertisement files and transmits the advertisement file to the broadcast sender in response to the response; And transmitting a broadcast to the broadcast receiver, requesting an advertisement file from the internet advertisement server, and when receiving an advertisement file from the internet advertisement server, edits the received advertisement file in the broadcast being transmitted to the broadcast stream as one stream. An internet broadcast advertising system having a broadcast sender server for transmitting to a receiver is provided. Preferably, the broadcast sender server transmits the broadcast receiver related information which has received an advertisement to the internet advertising server, and the internet advertising server transmits an advertisement. The broadcast sender information and the broadcast receiver related information received from the broadcast sender server are provided to the corresponding advertisers. Preferably, the broadcast receiver related information includes the number of viewers who watched the advertisement and the number of times of viewing the advertisement. The broadcast sender related information is determined by the broadcast sender. The type of advertised ad and the identity of the broadcast sender that sent the ad and the number of people thereof. Preferably, the internet ad server allows the advertisers to access and modify the stored ad stored in the internet ad server. According to another aspect of the present invention, there is provided a method for an Internet broadcast sender connected to a communication network and an Internet advertisement server storing advertisement files to advertise to a broadcast receiver, the method comprising: (a) transmitting a broadcast to the broadcast receiver; step; (b) requesting an advertisement file from the internet advertisement server; (c) receiving an advertisement file from the internet advertisement server; (d) editing and transmitting the advertisement file received in step (c) to the broadcast receiver for the broadcast being transmitted in step (a); and (e) providing information related to the broadcast receiver to the internet advertising server. Preferably, the step (b) comprises: (b1) sending an advertisement list to the internet advertising server. Requesting; And (b2) receiving the advertisement list and requesting an advertisement file included in the advertisement list. Preferably, the method further comprises providing broadcast receiver related information to the Internet advertisement server. In order to achieve the technical problem, the present invention also provides a method for advertising to the broadcast receiver by inserting an advertisement in a broadcast transmitted by at least one Internet broadcast sender, comprising the steps of: (a) storing the advertisement files provided from the advertisers; (b) receiving a request for an advertisement file from the at least one broadcast sender; (c) retrieving a corresponding advertisement file related to the request received in step (b) from the advertisement files stored in step (a); And (d) transmitting the retrieved corresponding advertisement file to the broadcast sender requested in step (b). Preferably, the step (b) comprises the steps of (b1) the at least Receiving a request for an advertisement list from one broadcast sender; (b2) providing the advertisement list to the at least one broadcast sender; And (b3) receiving a request for an advertisement file included in the advertisement list. Preferably, the advertisement method through the Internet broadcasting includes (e) receiving broadcast receiver related information from the broadcast sender. Receiving and storing from a broadcast sender; (f) receiving and storing broadcast sender related information that has transmitted an advertisement file to a broadcast receiver from the broadcast sender; (g) providing the advertiser with the information related to the broadcast receiver stored in the step (e) and the information related to the broadcast sender stored in the step (f). The present invention also provides at least CLAIMS 1. A method for inserting an advertisement in a broadcast transmitted by one Internet broadcast sender to advertise it to a broadcast receiver, the method comprising: (a) storing advertisement files provided from advertisers; (b) receiving a broadcast request from at least one broadcast receiver; (c) receiving the corresponding broadcast from the broadcast receiver having the broadcast requested by the broadcast receiver in step (b) and transmitting the broadcast to the broadcast receiver; (d) editing and transmitting the advertisement file stored in the step (a) to the broadcast receiver in the broadcast being transmitted in the step (c); And (e) providing information related to a broadcast receiver to the internet advertising server.

According to the present invention, the advertisement ordering cost of the advertiser and the advertisement ordering cost of the broadcast sender are reduced.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a block diagram of an internet broadcast advertising system according to the present invention. Referring to FIG. 1, the internet broadcast advertising system 100 includes web browsers, an internet network, and a web server 121.

Advertisers, broadcast senders, and broadcast receivers transmit information to the Internet through web browsers. There is at least one advertiser, broadcast sender, and broadcast receiver.

The internet network 111 provides an environment in which a broadcast sender, an advertiser, and a broadcast receiver can communicate with each other. The internet network 111 is configured by wire or wireless.

The web server 121 communicates with a broadcast sender, an advertiser, and a broadcast receiver through the Internet network 111, stores a broadcast advertisement provided by the advertiser, transmits a broadcast provided by the broadcast sender, and responds to access of the broadcast sender. The advertisement is transmitted, and the broadcast and the advertisement are transmitted to the broadcast receiver in response to the access of the broadcast receiver.In response to the access of the advertiser, the broadcast receiver related information that receives the advertisement and the broadcast sender related information that transmitted the advertisement are provided to the advertiser. Send to. The broadcast includes audio and visual broadcast.

The web server 121 includes a broadcast relay server 131 and an advertisement server 133.

The broadcast relay server 131 relays transmission of a broadcast provided by a broadcast transmitter. The broadcast relay server 131 provides the broadcast list to the broadcast receiver, and the broadcast receiver views the broadcast list and watches the desired broadcast.

The advertisement server 133 stores an advertisement provided from an advertiser, stores a file and a list of the advertisement, stores information related to a broadcast receiver who has received the advertisement, and information related to a broadcast sender who has transmitted the advertisement, and stores the stored advertisement. The broadcast is transmitted to the broadcast receiver and the broadcast sender.

The advertisement server 121 includes an advertisement storage server 141, an advertisement information server 142, and an advertisement transmission server 143.

The advertisement storage server 141 stores a file and a list of advertisements provided from the advertiser.

The advertisement information server 142 stores the broadcast receiver related information that received the advertisement and the broadcast sender related information that transmitted the advertisement. The broadcast receiver related information includes the number of viewers who watched the advertisement and the number of times of viewing the advertisement. The broadcast sender related information includes the type of advertisement sent by the broadcast sender, the number of broadcast senders who sent the advertisement, and the number of persons. The broadcast sender related information and the broadcast receiver related information may be delivered to the advertiser on a daily or monthly basis, or may be viewed at any time when the advertiser accesses the advertisement information server 142.

The advertisement sending server 143 transmits the advertisement stored in the advertisement storage server 141 to the broadcast receiver and the broadcast sender. The advertisement transmitting server 143 transmits the advertisement to the broadcast receiver only when the broadcast sender requests it.

As such, when advertisers register their advertisements on the web server 121, the broadcast senders select the advertisements they want from the web server 121 and transmit the advertisements to the broadcast receivers along with the broadcasts. And, the broadcast sender can reduce the advertising order cost. In addition, various advertising strategies such as specific target advertisements are possible.

2 is a flowchart illustrating an advertisement method through internet broadcasting according to the present invention. Referring to FIG. 2, the advertisement method through the Internet broadcasting according to the present invention includes first to fourth steps.

In a first step 211, an advertiser stores an advertisement in the web server 121.

The second step 221 is a step in which the selected advertisement is transmitted from the web server 121 while the Internet sender selects a desired advertisement among a plurality of advertisements.

The third step 231 is a step in which the broadcast receiver views the advertisement while receiving the Internet broadcast. Since the broadcast sender replaces the currently transmitted broadcast with an advertisement received from the web server 121 and transmits the broadcast to the broadcast receiver, the broadcast receiver can watch the advertisement.

In a fourth step 241, the broadcast receiver related information for viewing the advertisement and the broadcast transmitter related information for selecting the advertisement are recorded in the web server 121.

3 is a flowchart illustrating a method for registering an advertisement with a web server 121 according to an embodiment of the present invention. Referring to FIG. 3, in order for an advertiser to access an advertisement on the web server 121, the advertiser prepares an advertisement and then stores the produced advertisement on the web server 121. The advertiser may view his / her advertisement information and advertisement status stored in the web server 121 at any time. If the advertiser wants to modify the advertisement stored in the web server 121, the category of the advertisement is input (341), the target of advertisement is selected (351), the advertisement budget is input (361), and then Output the information (371) to modify the advertisement. If you want to re-advertise the advertisement repeat the steps (341 ~ 371). When the modification of the advertisement is completed, the modified advertisement is transmitted to the web server 121 and stored. At this time, if the advertisement information does not meet the standard of the web server 121, it is corrected and stored in the web server 121.

If the advertisement is not modified, the advertiser may display advertisement information stored in the web server 121 and then check the advertisement status 331.

4 is a flowchart illustrating a method in which a broadcast sender transmits Internet broadcasts and advertisements according to an embodiment of the present invention. Referring to FIG. 4, a method of transmitting Internet broadcasts and advertisements by a broadcast transmitter according to an embodiment of the present invention will be described. First, the broadcast sender receives an advertisement list from the web server 121 (411). The advertisement list may include advertisement contents and advertisement costs. The advertisement list is displayed in the broadcast sender's web browser (152 in FIG. 1). When the broadcast sender wants to send an advertisement, the broadcast sender selects the advertisement that he / she wants by looking at the advertisement list. In order to select an advertisement, one of the advertisements displayed in the web browser 152 is clicked (421). Then, the designated advertisement is transmitted from the web server 121 during the Internet broadcasting (431). At this time, the broadcast sender related information that transmits the advertisement, for example, the broadcast sender who selected the advertisement, the advertisement type, and the like, and the advertisement receiver related information, for example, the number of advertisement recipients who watched the advertisement and the number of times of viewing the advertisement, etc. (441). If the broadcast sender does not select an advertisement, the broadcast sender inputs the advertisement specification to the web server 121 (451). The web server 121 then transmits an advertisement suitable for the advertisement receiver (461). At this time, the advertisement related information and the advertisement sender related information are recorded in the web server 121 (461). If the broadcast is to be continued, the processes 421 to 461 are repeated.

As such, the broadcast sender transmits only the desired advertisement among the advertisements registered in the web server 121, thereby increasing the number of advertisements and increasing the number of advertisement viewers. Therefore, the broadcast sender can not only reduce the cost of receiving the advertising cost, but also obtain a large amount of advertising money depending on his ability.

5 is a flowchart illustrating a method for viewing Internet broadcasts and advertisements by an Internet broadcast receiver who does not subscribe as a member according to an embodiment of the present invention. Referring to FIG. 5, a method of viewing an Internet broadcast and an advertisement by an Internet broadcast receiver who does not subscribe to the web server 121 as a member will be described. First, when the broadcast receiver wants to receive an Internet broadcast from the web server 121, the web server 121 asks whether to subscribe as a member. If the broadcast receiver does not want to subscribe to the web server 121 as a member, the broadcast receiver selects a category of a broadcast to be watched from among the broadcasts provided by the web server 121 (511). Next, a broadcast list is received from the web server 121 (521), and a broadcast to be watched is selected therefrom (531). Then, the advertisement designated by the broadcast sender is shown to the broadcast receiver while the broadcast receiver is watching the broadcast. At this time, the basic information related to the broadcast receiver who watches the advertisement, for example, the number of advertisement viewers, the number of advertisement viewing, and the like are recorded in the web server 121.

As such, if the broadcast receiver does not register as a member, he / she sees an advertisement he does not want.

6 is a flowchart illustrating a method for subscribing a member to an Internet broadcast receiver according to an exemplary embodiment of the present invention. When the Internet broadcast receiver accesses the web server 121, the web server 121 asks whether to join as a member. If the broadcast receiver wants to register as a member, the web server 121 asks whether to select an advertisement again. If the broadcast receiver wants to select an advertisement, if the desired advertisement category is selected from the advertisement list provided by the web server 121, the selected advertisement category is registered in the web server 121 (611). Therefore, the broadcast receiver can select and watch only the advertisements he / she wants. Even if the broadcast receiver subscribes as a member, if the broadcast receiver does not want to select the advertisement, the broadcast sender watches the advertisement designated by the broadcast receiver.

In this way, when a broadcast receiver subscribes as a member, each time he or she watches a broadcast selected by the broadcast receiver, he / she can watch only the advertisement selected by the broadcast receiver.

7 is a flowchart illustrating a method for viewing Internet broadcasts and advertisements by an Internet broadcast receiver subscribed as a member according to an embodiment of the present invention. Referring to FIG. 7, a method in which an Internet broadcast receiver subscribed as a member watches an Internet broadcast and an advertisement will be described. When the broadcast receiver subscribed as a member accesses the web server 121, the web server 121 may ask for ID (IDentification) and password. If appropriate, the broadcast receiver logs in to the web server 121 (711). Subsequently, the broadcast receiver selects a broadcast category provided by the web server 121 (721). Then, the broadcast receiver receives a broadcast list from the web server 121 (731) and selects a broadcast to be watched therefrom (741). The broadcast receiver may watch the advertisement selected by the user while watching the selected broadcast (751). The broadcast receiver related information and the type of advertisement for viewing the advertisement are recorded in the web server 121.

In this way, the broadcast receiver subscribed as a member only sees the advertisement selected by the user, thereby reducing the burden of receiving unnecessary advertisement when receiving the Internet broadcast.

In the above description, the advertiser, the broadcast sender, and the broadcast receiver are described as one person, but the number may be one or more than one, and the effects are the same. The number of advertisements is one or more.

The best embodiments have been disclosed in the drawings and the specification. Although specific terms have been used herein, they are used only for the purpose of describing the present invention and are not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

As described above, the present invention brings financial benefits to both the broadcast sender and the advertiser. In other words, the Internet broadcast sender can reduce the cost of receiving an order, and if the number of advertising viewers increases according to their ability, they receive a lot of advertising costs. In addition, advertisers can reduce the cost of ordering because they don't have to search for various media and order them, and can receive feedback on the exact advertising effect according to their desired advertising budget and target audience. Can achieve the maximum.

Claims (11)

delete A system for inserting an advertisement into a broadcast transmitted by an Internet broadcast sender and advertising the broadcast to a broadcast receiver. An Internet advertisement server for storing advertisement files provided from advertisers and retrieving the advertisement file from the stored advertisement files in response to a request of at least one broadcast sender and transmitting the advertisement file to the broadcast sender; And Transmitting a broadcast to the broadcast receiver; requesting an advertisement file from the internet advertisement server; and receiving an advertisement file from the internet advertisement server. A broadcast sender server which edits the received advertisement file and transmits it to the broadcast receiver as one stream; The broadcast sender server transmits the broadcast receiver related information which received the advertisement to the internet advertisement server, The internet advertisement server provides the broadcast sender information that has requested an advertisement and the broadcast receiver related information received from the broadcast sender server to corresponding advertisers. The method of claim 2, wherein the broadcast receiver related information includes the number of viewers who watched the advertisement and the number of advertisement views. And the broadcast sender related information includes the type of the advertisement transmitted by the broadcast sender, the identity of the broadcast sender that transmitted the advertisement, and the number of persons thereof. The method of claim 2, wherein the Internet advertising server And the advertisers can access the internet advertisement server to modify and restore their stored advertisements. A method for advertising to a broadcast receiver by an internet broadcast sender connected to a communication network with an internet advertising server storing advertisement files, the method comprising: (a) transmitting a broadcast to the broadcast receiver; (b) requesting an advertisement file from the internet advertisement server; (c) receiving an advertisement file from the internet advertisement server; (d) editing the advertisement file received in step (c) and transmitting it to the broadcast receiver as a stream to the broadcast being transmitted in step (a); (e) providing the broadcast receiver related information to the internet advertisement server. The method of claim 5, wherein step (b) (b1) requesting an advertisement list from the internet advertisement server; And (b2) receiving the advertisement list and requesting an advertisement file included in the advertisement list. delete A method for advertising an advertisement to a broadcast receiver by inserting an advertisement into a broadcast transmitted by at least one Internet broadcast sender, (a) storing the advertisement files provided from the advertisers; (b) receiving a request for an advertisement file from the at least one broadcast sender; (c) retrieving a corresponding advertisement file related to the request received in step (b) from the advertisement files stored in step (a); And (d) transmitting the retrieved corresponding advertisement file to the broadcast sender requested in the step (b). The method of claim 8, wherein step (b) (b1) receiving a request for an advertisement list from the at least one broadcast sender; (b2) providing the advertisement list to the at least one broadcast sender; And (b3) receiving the request of the advertisement file included in the advertisement list. The method of claim 8, (e) receiving and storing broadcast receiver related information from the broadcast sender, which has received the advertisement file from the broadcast sender; (f) receiving and storing broadcast sender related information that has transmitted an advertisement file to a broadcast receiver from the broadcast sender; (g) providing the advertiser with the broadcast receiver related information stored in the step (e) and the broadcast sender related information stored in the step (f). A method for advertising an advertisement to a broadcast receiver by inserting an advertisement into a broadcast transmitted by at least one Internet broadcast sender, (a) storing the advertisement files provided from the advertisers; (b) receiving a broadcast request from at least one broadcast receiver; (c) receiving the corresponding broadcast from the broadcast receiver having the broadcast requested by the broadcast receiver in step (b) and transmitting the broadcast to the broadcast receiver; (d) editing and transmitting the advertisement file stored in the step (a) to the broadcast receiver in the broadcast being transmitted in the step (c); And (e) providing the broadcast receiver related information to the internet advertisement server.