KR100841714B1 - Push advertisement service method to use wireless terminal - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a push type advertisement service method using a wireless terminal.

2. The technical problem to be solved by the invention

The present invention provides a push type advertisement service method and method for providing an advertisement and information corresponding to the characteristics and advertisement conditions of a wireless terminal subscriber in real time in an advertisement providing server (web server) through an information communication network such as wireless Internet. To provide a computer-readable recording medium that records a program for realizing this.

3. Summary of Solution to Invention

The present invention provides a push type advertisement service method using a wireless terminal, comprising: a first step of an advertisement providing server classifying advertisement conditions according to characteristics of a subscriber and storing the advertisement conditions in a database; A second step of setting advertisement classification and advertisement conditions according to the characteristics of the subscriber and broadcasting the information stored in the database to the subscriber's wireless terminal; A third step of storing the broadcasted corresponding information in a memory of a wireless terminal; And a fourth step of checking whether the advertisement stored in the memory is a valid advertisement meeting the advertisement condition, and displaying the advertisement content satisfying the advertisement condition according to the verification result.

4. Important uses of the invention

The present invention is used for advertising services.

Wireless Internet, Advertisement Content, Push, Wireless Terminal

Description

Push advertisement service method using wireless terminal             

1 is an exemplary configuration diagram of a hardware system for a push type advertisement service to which the present invention is applied.

2 is an exemplary configuration of a database for a push-type advertising service according to the present invention.

Figure 3 is a flow diagram of an embodiment of a push-type advertising service method according to the present invention.

* Explanation of symbols for the main parts of the drawings

10: subscriber wireless terminal 20: information communication network (wireless Internet)

30: advertisement providing server (web server) 40: database

The present invention relates to a push-type advertising service method using a wireless terminal and a computer-readable recording medium recording a program for realizing the method, in particular in an advertisement providing server (web server) through an information communication network such as wireless Internet, etc. The present invention relates to a push type advertisement service method for providing advertisement contents in real time according to a characteristic of a wireless terminal subscriber, and a computer readable recording medium storing a program for realizing the method.

The Internet, which has been provided through wired networks in recent years, has experienced explosive growth around the world. This, in turn, combined with the rapid growth of wireless communication terminals, has created a new market called wireless Internet, focusing on the age group of teenagers in their 20s and 20s. The trend is gradually spreading.

The ultimate reason for the rapid spread of the Internet is in terms of contents and applications. Therefore, the main function of portal sites in the wired Internet is to play an important role in systematically finding information that is scattered. Was to save. The same applies to wireless portals, but the need for wireless portals begins with the role of transforming content and application bundles into a wireless environment called narrow displays and interfaces. Therefore, most of the users of the wireless Internet expect to use the services provided in the push type for the information provided to them rather than the active information search due to the inconvenience of the use interface. In addition, wireless Internet traffic is likely to stay at the portal's menu level, and because wireless portal customer control is far greater than the traditional Internet, wireless portals are likely to dominate the hegemony of the wireless Internet business.                         

For this reason, until now, wireless operators have operated their own wireless portal sites in a closed form, but in order to spread the entire wireless Internet market and prevent monopolies, wireless carriers in various CP groups including governments The three-phased network open theory was announced by pressureing the government to open wireless networks. In other words, step 1 will open additional menus and open CP registration criteria, step 2 will open gateways, and step 3 will open network interlocks.

Considering that the main revenue model of fixed-line portal sites depended on advertising, the wireless portal function that provides information in a push form and user-friendly information and M-commerce, which can be paid using a wireless terminal, When combined, wireless advertising services will emerge as a major revenue model for the wireless business in the future. The growth rate of the e-commerce market can also predict this market situation.

Types of wireless advertising services of existing wireless carriers are as follows.

SKT's wireless advertising service is a pull type that allows subscribers to select information from the wireless portal site menu, which is called "Donver Research," "Event Menu," and associated push type SMS ( Short Message Service

Wireless advertising service provided by KTF Freetel (KTF) is similar. It is a pull-type advertisement that provides an "event menu", a text banner inserted at the top of each menu, and a push-type SMS associated with it. Doing.

LG Telecom (LGT) offers a similar level of text-based services.                         

The awareness of wireless advertising is not high enough to persuade the existing advertising market to emerge as an advertising media. The lack of government policy is a negative factor for wireless advertising.

However, if the wireless communication network speed and the communication fee cost are gradually improved and the terminal supporting the emergence of the terminal, the expression means of the wireless communication terminal will be advanced in multimedia, and the rich media type wireless advertisement similar to the wired Internet will also appear. The problem of wireless advertising acceptance is that it supports various marketing strategies and incentives, so that wireless advertising can be provided with the consent of customers.

However, due to the limitations of the input interface of the wireless communication terminal, unlike the wired internet portal site, the wireless internet is not free to move between different wireless portal sites. It cannot be derived. In particular, even if the wireless advertising is activated, if the advertising focuses only on large portal operators with a large number of visitors per day, the opportunity to generate revenue to small and medium portal operators will be narrower.

Accordingly, in order to activate the advertising content business through the wireless terminal based on such a trend, the characteristics (level, gender, age or hobby (or interest) of the subscriber using the wireless terminal through the advertising content provided through the wireless Internet are provided. Etc.) and validation and exposure conditions, a technology for providing advertisements requested by advertisers in real time is essential.

The present invention has been proposed in order to meet the above requirements, and in real time to the content and advertisement information in accordance with the characteristics and advertising conditions of the wireless terminal subscriber in the advertisement providing server (web server) through an information communication network such as wireless Internet, etc. It is an object of the present invention to provide a push-type advertisement service method that can be provided and a computer-readable recording medium that records a program for realizing the method.

In order to achieve the above object, the present invention provides a push type advertisement service method using a wireless terminal, comprising: a first step of the advertisement providing server classifying advertisement conditions according to characteristics of subscribers and storing them in a database; A second step of setting advertisement classification and advertisement conditions according to the characteristics of the subscriber and broadcasting the information stored in the database to the subscriber's wireless terminal; A third step of storing the broadcasted corresponding information in a memory of a wireless terminal; And a fourth step of checking whether the advertisement stored in the memory is a valid advertisement meeting the advertisement condition, and displaying the advertisement content satisfying the advertisement condition according to the verification result.

The present invention also provides a hardware system for a push type advertisement service having a processor, comprising: a first function of an advertisement providing server to classify advertisement conditions according to characteristics of subscribers and store them in a database; A second function of broadcasting the information stored in the database to the subscriber's wireless terminal by setting advertisement classification and advertisement conditions according to the characteristics of the subscriber; A third function of storing the broadcasted corresponding information in a memory of a wireless terminal; And a computer readable recording medium having recorded thereon a program for realizing a fourth function of confirming whether the advertisement stored in the memory is a valid advertisement meeting the advertisement conditions, and displaying the advertisement content satisfying the advertisement conditions according to the verification result. to provide.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration diagram of a hardware system for a push type advertisement service to which the present invention is applied.

As shown in FIG. 1, the hardware system to which the present invention for a push type advertisement service is applied includes characteristics of a subscriber (level, gender, age, hobby (or interest), etc. in order to store advertisement content requested by an advertiser. ) And a database 40 for storing the advertisement conditions (valid period and exposure conditions (for example, waiting time according to the movement of the wireless Internet page)), and information communication network (such as wireless Internet) for advertising content stored in the database 40 ( According to the characteristics of the subscriber stored in the database 40 through the 20, the advertisement providing server 30 to provide in real time to the subscriber wireless terminal 10 and the advertisement providing server through the information communication network 20 such as wireless Internet ( 30) A plurality of subscriber radios that present push type advertisement information such as advertisement content provided to each subscriber to a subscriber using the wireless Internet. It includes an end (10).                     

Here, the information information communication network 20 such as wireless Internet connects the communication line between the subscriber wireless terminal 10 and the advertisement providing server 30 to establish a data communication related to the push-type advertisement service.

Here, the subscriber wireless terminal 10 is a terminal equipped with a web browser, and has a function of displaying an advertisement, and includes a personal computer including a communication mediator (eg, a modem), a monitor, a keyboard (or a keypad), and the like. (PC), mobile communication terminal such as cellular phone or PCS phone, next generation mobile communication terminal such as International Mobile Telecommunication (IMT-2000), Universal Mobile Telecommunication Service (UMTS), personal digital assistants (PDA), notebook It is obvious that it may be a back.

The advertisement providing server 30 detects power on / off of the subscriber wireless terminal 10, processes the advertisement content requested from the subscriber, and stores the advertisement content in the database 40. In addition, the user receives the subscriber's characteristics (level, gender, age or hobbies (or interests), etc.), and advertising conditions (validity and exposure conditions (eg, waiting time due to mobile internet page movement)). To 40).

The advertisement providing server 30 provides the advertisement contents stored in the database 40 to the subscriber wireless terminal 10 in real time according to the characteristics of the subscriber and the advertisement conditions. Of course, it is obvious that the advertisement content stored in the database 40 may be forcibly transmitted to the linked subscriber wireless terminal 10 without considering the characteristics of the subscriber and the advertisement condition by the forced transmission method.                     

As such, the purpose of providing advertisement content to the wireless terminal is to reduce the call charges to users who viewed the advertisement in the next generation mobile communication (IMT-2000) and other wireless Internet environments, or to provide a cyber money to activate the communication service. For sake.

The service concept of the IMT-2000 is "Voice Free & Always On," which seeks to find new sources of revenue instead of voice communication fees, which can be replaced by commercial services. Thus, commercial services require access from a different perspective than television (TV) commercials.

For reference, a method of serving an advertisement through the IMT-2000 network will be described in more detail.

In order to serve an advertisement through the IMT-2000 network, a regional decentralized broadcasting service considering regional characteristics, or a wireless base station (BS) based on a wireless base station considering a current location of an IMT-2000 terminal user Type, radio control station (BSC) type, radio switching station (MSC) type commercial service, or individual type considering individual characteristics (age, identity, etc.) and personality of IMT-2000 terminal users There may be a commercial service such as a commercial customized service.

To this end, through the commercial service system server owned by the commercial management database to determine and store the broadcast service broadcast range to the radio switching station (MSC) stage, or to the radio control station (BSC) stage, or wireless When the commercial is transmitted to the base station (BS) stage, the commercial service can be realized on the screen of the IMT-2000 terminal located below the wireless switching center (MSC), the wireless base station (BSC), and the wireless base station (BS).

In addition, in order to provide personalized personalized broadcasting service in consideration of individual characteristics (age, identity, etc.) and individuality of IMT-2000 terminal users, from the broadcasting service system server by subscriber management database to each individual terminal of IMT-2000 Advertisement service can be provided.

In order to solve these technical problems, firstly, the regionally distributed commercial service requires a function of transmitting the commercials of the commercial service system to each unit, and includes a wireless switching center (MSC), a wireless control station (BSC), and wireless Each unit, such as a base station (BS), is collectively distributed to users of IMT-2000 terminals located under related stations.

Second, personalized personalized broadcasting service is to identify the location information of the subscriber of the IMT-2000 terminal registered in the home location register (HLR) of the wireless switching center (MSC) constituting the IMT-2000 wireless communication network and according to the characteristics stored in the subscriber database There is a need for a function of transmitting a commercial broadcast of a commercial service system to each unit.

In conclusion, a regional commercial broadcasting service considering the characteristics of a region, or a radio base station (BS) type of a radio base station unit, a radio control station (BSC) type of a radio control station unit, considering a current location of an IMT-2000 terminal user, A commercial broadcasting service such as a mobile switching center (MSC) type commercial service at the unit of a wireless switching center or a personalized commercial service in consideration of individual characteristics (age, identity, etc.) and individuality of the user of the IMT-2000 terminal can be realized.                     

On the other hand, when watching the commercials on the IMT-2000 terminal in another way, there may be a free call service for making a free call as a reward.

To this end, in the IMT-2000 system composed of a plurality of IMT-2000 terminals and a wireless base station, the advertisement service system server transmits a commercial image, which is multimedia image information, or a text message is transmitted between the sender and the receiver. In the middle of transmitting information commercials or IMT-2000 terminals receiving services such as on-demand multimedia contents (xOD, ie, VOD, LOD, EOD, AOD), the commercial service system server The advertisement providing module transmits the advertisement which is the multimedia image information. When the IMT-2000 subscriber requests the free wireless call service under the condition of watching the advertisement service, the IMT-2000 subscriber can input the information of the IMT-2000 terminal user to the subscriber management database and provide the advertisement service.

As described above, the advertisement service is provided by the advertisement service system server to the IMT-2000 terminal for 24 hours, and the advertisement service system server determines whether the IMT-2000 terminal is switched to the wireless call service between the caller and the receiver. If it is determined that the switch has been switched, the banner advertisement service which is text information is provided at the bottom of the IMT-2000 terminal. In addition, when the wireless call is terminated between the sender and the receiver, the advertisement service system server provides the advertisement service, which is multimedia image information, to the IMT-2000 terminal.

In the above, it is assumed that the commercial broadcasting through the IMT-2000 network, but it is obvious that the announcement can be delivered in addition to the advertising broadcasting. In addition, assuming a free call service, but is not limited thereto.

The kind of advertisement may be a simple information delivery advertisement that delivers information only and has no special reward to the user. In particular, in order to increase consumer participation, the user receives a mileage corresponding to the advertisement posting time and receives a discount when purchasing the product of the advertiser. Participate in events such as mileage advertisements, quizzes delivered through advertising windows, and event advertisements that allow you to receive certain rewards such as prizes and advertisements posted, and you can order specific information about the product or purchase products directly. It is preferable that it is an instant purchase advertisement. However, it is not limited to these advertisements, it is obvious that a survey or the like may also be provided.

Meanwhile, the area of advertising means a category of a product or service that an advertiser wants to advertise, such as category division in a general shopping mall. For example, beauty / clothing, furniture, health food, flowers, agricultural products, office supplies, Adult goods, movies, music, drinks / alcohol, automobiles, general goods / household goods, general appliances, computers, etc., but may be classified as, but is not limited thereto.

The advertiser may directly designate the type and area of each advertisement and send it to the advertisement providing server 30, or the advertiser sends only the advertisement contents to the advertisement providing server 30, and the advertisement providing server 30 analyzes the advertisement contents. It is obvious that the data can be stored in the database by dividing by area and type.

3 is a flowchart illustrating an exemplary push-type advertisement service method according to the present invention.

As shown in FIG. 3, in the push type advertisement service method according to the present invention, the advertisement providing server 30 first classifies advertisement conditions according to characteristics of subscribers and stores them in a database (301).

Then, in the idle state of the wireless terminal, the information stored in the database is broadcast to the wireless terminal (302). That is, in the advertisement providing server 30, advertisement classification and advertisement conditions (eg, validity period (February 1, 2002) according to subscriber's characteristics (for example, level, gender, age, hobby (or interest), etc.) ~ 28 February), exposure conditions (waiting time due to the movement of the wireless Internet page) are set and broadcast to the subscriber's wireless terminal when the wireless terminal is idle. Of course, it is obvious that the wireless terminal may perform the above procedure regardless of the idle state.

Subsequently, the broadcasted information is stored in the memory of the wireless terminal (303).

Thereafter, the mobile terminal determines whether the advertisement stored in the memory is a valid advertisement that satisfies the advertisement condition (304). If the advertisement is not a valid advertisement, the advertisement is automatically deleted through the control unit of the wireless terminal (305). If the advertisement is valid, the highest advertisement satisfying the exposure condition is displayed in a first-in first-out (FIFO) manner (306). Of course, the method to be displayed by the subscriber wireless terminal 10 may be a variety of methods, such as the first-in, first-out (FIFO) method, the latest advertising content display method, the oldest advertising content display method, etc. It is obvious that it can be displayed.                     

As described above, according to the push-type advertising service method according to the present invention, by the advertiser's position to deliver the advertisement to the desired subscribers and to respond to it, it is possible to increase the efficiency of the advertisement.

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

As described above, the present invention has an effect that the advertisement providing server (web server) can provide content and advertisement information in accordance with the characteristics and advertisement conditions of the wireless terminal subscriber in real time through an information communication network such as wireless Internet.

Claims (5)

In the push-type advertising service method using a wireless terminal, A first step of the advertisement providing server classifying the advertisement conditions according to the characteristics of the subscriber and storing them in a database; A second step of setting advertisement classification and advertisement conditions according to the characteristics of the subscriber and broadcasting the information stored in the database to the subscriber's wireless terminal; A third step of storing the broadcasted corresponding information in a memory of a wireless terminal; And A fourth step of checking whether the advertisement stored in the memory is a valid advertisement meeting an advertisement condition, and displaying advertisement content satisfying the advertisement condition according to a result of the verification; The displayed manner is, According to the expiration date, the push type advertisement using the wireless terminal, characterized in that the exposure conditions are selected to include one of the first-in, first-out (FIFO) method, the latest advertising content display method, and the oldest advertising content display method. Service method. The method of claim 1, The database, Push type using a wireless terminal, characterized in that for storing the characteristics of the subscriber (level, gender, age, hobbies (or interests)) and advertising conditions (validity and exposure conditions (waiting time according to the movement of the wireless Internet page)) Advertising service method. delete The method according to claim 1 or 2, The advertisement providing server, Push type advertisement service method using a wireless terminal, characterized in that to provide the advertising content stored in the database in real time to the wireless terminal according to the characteristics and advertising conditions of the subscriber. In a hardware system for a push-type advertising service having a processor, A first function for the advertisement providing server to classify the advertisement conditions according to the characteristics of the subscriber and store them in the database; A second function of setting advertisement classification and advertisement conditions according to characteristics of a subscriber and broadcasting the information stored in the database to a subscriber's wireless terminal; A third function of storing the broadcasted corresponding information in a memory of a wireless terminal; And A program for realizing a fourth function of checking whether an advertisement stored in the memory is a valid advertisement meeting an advertisement condition, and displaying advertisement content satisfying the advertisement condition according to a verification result; The displayed manner is, Depending on the expiration date, a computer-readable program having recorded the program, characterized in that the exposure conditions are selected to include one of a first-in, first-out (FIFO) method, displaying the latest advertising content, and displaying the oldest advertising content. Recording media.

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