KR20010093610A - Short Message Service Broadcasting Advertisement System - Google Patents

Abstract

PURPOSE: An advertisement service system for a wireless communication subscriber using an SMS(Short Message Service) broadcasting function is provided to transmit an advertisement to a wireless communication subscriber using the SMS broadcasting function when the wireless communication terminal enters in a service region by managing subscribing information, advertisement contents, and service object regions according to sponsors. CONSTITUTION: A sponsor information management unit(102) manages subscribing information of a sponsor. A sponsor authentication unit(103) authenticates the sponsor in case that the sponsor works in an Internet home page. A message storing unit(108) stores a message inputted by the sponsor normally confirmed as a result of the authentication through the sponsor authentication unit(103). A data editing unit(110) edits object regions and advertisement messages according to the sponsor. A transmitting unit(111) transmits the advertisement message edited through the data editing unit(110). A demand and settlement processing unit(113) perform a settlement with the sponsor corresponding to the advertisement transmitted through the transmitting unit(111). A subscriber point management unit(115) accumulates and manages information of the wireless communication subscriber for receiving the advertisement. A charge conversion processing unit(117) converts the accumulated and managed subscriber point into an amount of money.

Description

Ad service system for wireless communication subscriber using short message transmission service broadcasting function {Short Message Service Broadcasting Advertisement System}

The present invention relates to an advertising service system for wireless communication subscribers using an SMS broadcasting function, and in particular, to an advertiser by an Internet homepage for constructing an advertising service system for a wireless communication subscriber using an SMS broadcasting function. Advertisement for wireless subscribers using the short message transmission service broadcasting function that sends advertisements to wireless subscribers using SMS broadcasting function if the wireless subscribers enter the corresponding service area by managing the information and advertisement contents service area It relates to a service system.

In general, the future communication service is expected to be able to satisfy human needs and to dramatically improve the quality of life by overcoming the constraints of time and space with intelligence, imaging, personal portability and multimedia functions.

This means that a wide range of services, such as low-speed data, voice, still images, and the like, are converted from broadband data services such as high-speed data, high-quality video, and high-definition television to meet various user requirements.

The telecommunication network is composed of a terminal, a transmission system and an exchange, among which an exchange in charge of information transfer through path selection and connection enables a voice conversation with the other party using a telephone.

A communication network is a communication network that is configured individually for each type of communication service. Each network has its own numbering system, toll system, and technology level. The intelligent network is a network proposed to efficiently introduce various new services to the existing telecommunication network. The addition and modification of services provided by the public switched telephone network (PSTN) and the public switched data network (PSDN) are performed by the upper computer. The communication network for transmission and the network controlling such data transmission provide more flexible services by dividing the data into separate layers.

New requirements for such intelligent network services continue to be presented. In the future, network operators (system operators) will be able to introduce and operate new services on their own, without being dependent on device providers (exchange facilities).

1 is a diagram illustrating a configuration of a general code division multiple access (CDMA) mobile communication network, in which reference numeral 11 denotes a general public communication network, reference numeral 12 denotes an information provider, reference numeral 13 is a message center, Reference numeral 14 denotes a mobile switch, reference numeral 15 denotes a base station, and reference numeral 17 denotes a terminal.

As described above, the mobile communication network having the above-mentioned components provides not only a simple telephone call as a service but also provides a short message service (SMS) for various kinds of information (weather, stock price trend ...) necessary for life. If you look at the process of providing such information as follows.

An information provider (IP) 12 is connected to a public switching telephone network (PSTN) 11 or a message center (MC) 13 that stores short service data to provide weather information and stock information. Supply life information data such as

The message center 13 collects data from the information provider 12 and transmits the data to the mobile switching center 14. The mobile switching system 14 processes the received data according to the life information service format and then grasps the state of the channel. The mobile station is transmitted to a base station controller (BSC) 15, and the terminal 17 of the subscriber receives the living information service from the base station 15 and displays the corresponding message to the subscriber.

At this time, the base station 15 transmits the life information service to the terminal 17 by using a paging channel and a traffic channel 18, which are forward channels of a code division multiple access (CDMA) communication network. In particular, when using a paging channel, which is a forward channel of a code division multiple access network, a short message (SMS) is transmitted to the terminal 17 using a data burst message as a data transmission message. do.

The terminal 17 determines whether the message has been received without error by using the access channel 16, which is a reverse channel of a CDMA communication network, of the base station 15 and the mobile switch 14. Send to the message center 13 through.

In the above-described mobile communication system, a communication service that provides listening to a specific advertisement program as well as life information and reduces call charges as a reward thereof has been proposed, with reference to FIG. do

2 is a block diagram illustrating an advertisement service providing system in a communication system, wherein the advertisement service providing system in the communication system includes a communication terminal (or mobile station) 20 for wired or mobile communication, and the communication terminal 20. ) And a base station 30 that connects communication with the mobile communication network (or operator operating station) 100, an information provider 90 for providing information related to advertisements to the mobile communication network 100, and the mobile communication network 100 Advertiser 80 for requesting an advertisement is configured.

In this case, the mobile communication network 100 stores the exchange station 40 connecting the terminal 20 and the mobile communication network 100, information related to advertisements from the information provider 90 and the advertiser 80, Information server 50, a location information server 60 that stores current location information of the terminal 20, and a database 70 that stores personal information of the user of the terminal 20. In this case, the location information of the terminal 20 uses a home location register (HLR) in the mobile communication network 100.

Referring to the advertisement service providing process of the communication system shown in FIG. 2, first, when the mobile station 20 dials up for listening to advertisements / information, the exchange station 40 recognizes it through the base station 30. do. At this time, the information server 50 recognizes the number of the mobile station 20 (for example, an electronic serial number (ESN)).

Then, the location information server 60 knows the current location of the mobile station 20 through the exchange station 40 to register the customer location. The information server 50 inquires the location of the head to the location information server 60, and when the location of the customer is identified, the customer's propensity is determined in the customer's database 70, and then the advertisement information is specialized using the location information and the propensity information of the customer To the mobile station 20 using voice / text messaging. At this time, the disposition of the customer includes the gender, age, preferences, hobbies, etc. of the terminal user.

In addition, through customer segmentation, the customer information is retrieved by recognizing the corresponding number from the customer database which is classified and stored as a specific keyword (for example, gender, age, taste, hobby, occupation, etc.) and characteristics of the customer. You can send any relevant advertisements only to customers that you set up in advance.

Therefore, it is possible to individually notify a predetermined communication terminal within a certain area, but there is a substantial technical limitation to advertise an unspecified number of communication terminals in the area.

In other words, none of the Internet web server companies that provide wireless communication services currently provide a service for broadcasting advertisements for each specific region.

An object of the present invention for solving the above problems relates to the Internet homepage to build an advertising service system for wireless subscribers using the SMS broadcasting function, in particular, the subscription information and advertising content for each advertiser, service area The present invention provides an advertisement service system for a wireless communication subscriber using a short message transmission service broadcasting function that transmits an advertisement to a wireless communication subscriber using an SMS broadcasting function when the wireless communication subscriber is introduced into a corresponding service area.

1 is a configuration diagram of a general code division multiple access (CDMA) mobile communication network

2 is a block diagram illustrating an advertisement service providing system in a conventional communication system.

3 is an exemplary configuration of an advertisement service system for a wireless subscriber using a short message transmission service broadcasting function according to the present invention.

<Explanation of symbols for the main parts of the drawings>

20: communication terminal 30: base station

40: switching center 50: information server

60: location information server 80: advertiser

90: information provider 100: mobile communication network

102: advertiser information management unit 103: advertiser certification unit

108: message storage unit 110: data editing unit

111: transmission unit 113: claim and settlement processing unit

115: subscriber score management unit 117: rate conversion processing unit

In order to achieve the above object, a feature of the present invention is an Internet web server system for constructing an advertisement service system for a subscriber of a mobile communication service using an SMS broadcasting function. Or a member information database for receiving and storing member information of a subscriber of a mobile communication service from a mobile communication service provider and an advertiser who is registered when an advertiser wants to log in to an internet web server and perform an advertisement on the Internet. Advertiser authentication unit that receives the information from the advertiser information management unit for managing the subscription information to verify whether the advertiser is eligible, and stores a message for storing the message entered by the advertiser confirmed that the authentication result through the advertiser authentication unit is normal Department, the member information data bay The member management unit for each advertiser accesses and re-edits only the member information corresponding to the target customer of the advertiser who wants advertisements from the advertiser, and the member information re-edited from the member management unit for each advertiser and the corresponding information stored in the message storage unit. Combining the advertising message of the advertiser to each of the advertiser region and the advertising message for editing the data editing unit, the transmission unit for delivering the edited advertising message through the data editing unit, and corresponding to the advertisement transmitted through the transmission unit Billing and settlement processing unit for settlement with the advertiser, and a subscriber score management unit for cumulative management of the information of the wireless communication subscriber receiving the advertisement; And a rate conversion processing unit converting cumulatively managed subscriber points into amounts in order to pay for call rates of wireless communication subscribers.

An additional feature of the present invention for achieving the above object is to further include a database associated with the personal information of the mobile communication service subscriber, and a location information server associated with the location information of the mobile communication service subscriber.

An additional feature of the present invention for achieving the above object is that the advertising message is composed of at least one advertising message in a combination of characters and is provided at regular intervals.

In order to achieve the above object, a feature of an advertisement service method for a subscriber of a wireless communication service using a short message transmission service broadcasting function according to the present invention is a first process of first setting an area by a switch and a base station, and an advertiser who is already subscribed to the service. A second process of selecting the appeal area of the advertisement set through the first process, and if the desired appeal area is selected through the second process, the advertisement text of the advertiser is set as an SMS advertisement message. A third process of requesting transmission of an SMS advertisement message set through the third process to a specific exchange and a base station unit using a network of a mobile communication service provider; And a fifth process of transmitting an advertisement message to all unspecified multiple mobile communication terminals interworking with the base station at the moment by using a forward paging channel. To include it.

The above objects and various advantages of the present invention will become more apparent from the preferred embodiments of the invention described below with reference to the accompanying drawings by those skilled in the art.

3 is a diagram illustrating a configuration of an advertisement service system for a wireless communication subscriber using a short message transmission service broadcasting function according to the present invention, in which a part corresponding to the reference numeral 100 shown in FIG. 2 is shown.

Referring to the configuration shown in Figure 3, the advertiser information management unit 102 for managing the subscription information of the advertiser, and the advertiser authentication unit 103 for authenticating the advertiser when the advertiser wants to work on the Internet homepage on the Internet and Message storage unit 108 for storing the message input by the advertiser confirmed that the authentication result through the advertiser authentication unit 103 is normal, and data editing unit for editing the target area and advertising messages for each advertiser in the wireless communication company ( 110, a transmission unit 111 for transmitting the edited advertisement message through the data editing unit 110, and a billing and settlement processing unit for settlement with the advertiser corresponding to the advertisement transmitted through the transmission unit 111 ( 113), the subscriber score management unit 115 for accumulating and managing the information of the wireless communication subscriber who received the advertisement, and the subscriber score cumulatively managed to pay the call charges of the wireless communication subscriber. Is largely composed of a charge conversion processor 117 which in terms of amount.

In addition, although not shown, the communication area information management unit that manages the regional classification of the wireless communication company, the ARS reception unit that the wireless communication subscriber confirms the advertisement and receives it using the ARS system when confirming the call through the ARS, and the ARS system. It is further provided with a lottery processing unit for drawing among the information received through.

In addition, reference numeral 104 is a member information database that stores information about wireless communication subscriber members, reference number 105 is an advertiser information database that stores information about an advertiser wishing to place an advertisement, and reference number 107. Is an advertiser-specific member information database that stores information on members of the wireless communication subscribers according to the propensity or age of members who wish to place an advertisement, and reference numeral 109 stores an advertisement that advertisers want to interpose. The advertising message database.

Further, reference numeral 112 is a transmission information database for generating and storing transmission information, that is, a phone number and an advertisement message, and reference number 114 is an inter-advertiser settlement information database that stores settlement information for settlement by advertiser. No. 116 is a subscriber score information database that stores information according to the accumulated score (reduction of communication charges) due to the mobile service subscriber receiving the advertisement service, and reference number 118 is substantially in accordance with the reduction of the communication fee. A subscriber fee information database that stores communication fee information.

An exemplary operation of the advertisement service system for a wireless communication subscriber using the short message transmission service broadcasting function according to the present invention configured as described above will be described.

After accessing through the Internet website operated by the system, any advertisers wishing to resume advertisements receive information related to the advertisers. At this time, the information related to the advertiser is stored and processed through reference numerals 102 and 105, and is used as data for authenticating the advertiser when the advertiser logs in to an internet website operated by the system. .

Therefore, if any advertiser attempts to log in through an Internet website operated by the system, the advertiser authentication unit 103 verifies whether the advertiser is eligible when the advertiser wants to work on the Internet homepage on the Internet.

The advertisement message input by the advertiser whose authentication result is confirmed by the advertiser authentication unit 103 is stored in the advertisement message database 109 under the control of the message storage unit 108.

On the other hand, reference numeral 101 is to receive the member information of the mobile communication subscriber or mobile communication subscriber member wishing to provide the service or the mobile communication service provider to store in the member information database indicated by the reference number 104 .

After that, the advertiser who has confirmed that the authentication result through the advertiser authentication unit 103 is normal selects the propensity or age group of the target customer for the item or service that he / she wants to advertise. 104) access the information of the corresponding members in the member information database of advertisers indicated by reference number 107 to the subscribers of the wireless communication subscribers according to the propensity or age of the members who each newly wants advertisers to place ads Stores information about

Subsequently, the advertisement message stored in the advertisement message database 109 edits the target region and the advertisement message for each advertiser to the wireless communication company through the data editing unit 110.

For example, if a department store in Sinchon wants to advertise information about regular bargains only to communication terminals within a radius of 10 km around Sinchon, the location of the communication terminal is located in a cell within 10 km of Sinchon radius. Breaking away from the conventional method (also possible in the method of FIG. 2) that advertises department store sale information only to the corresponding terminal through positioning, the SMS broadcasting service according to the present invention first divides the area by the exchange and the base station, and the advertiser desires. When the desired area of the advertisement is input, the advertisement is transmitted to the specific exchange and the base station by using the mobile carrier's network accordingly.

In this case, in the present invention, the base station transmits an advertisement message to all terminals interworking with the base station at the moment using a forward paging channel. Therefore, the location of the subscriber to the message is identified through the "location information server" and not sent individually, but the message is sent to an unspecified number of the area.

The advertisement message edited through the data editing unit 110 is transmitted through the transmission unit 111. The actual message transmitted through the transmission unit 111 is a phone number and an advertisement message of the corresponding terminal, which is a transmission information database. Stored at 112.

Data stored in the transmission information database 112 may be billed and settled processor 113 for settlement with the advertiser corresponding to the advertisement transmitted through the transmission unit 111 and information of the wireless communication subscriber who received the advertisement. Is provided to the subscriber score management unit 115 for the cumulative management of the advertisement service through the rate conversion processing unit 117 that converts the cumulatively managed subscriber scores into amounts in order to pay the call charges of the wireless communication subscribers later. The communication fee of the receiving mobile subscriber is reduced.

In order to perform the above-described operation smoothly, a communication area information management unit for managing a regional classification of a wireless communication company is required, which is not shown in FIG. 3 but attached to the location information server indicated by reference numeral 60 in FIG. Recognized through the data editing unit 110 is used to edit the target area and advertising messages for each advertiser to the wireless communication company.

In this case, the edited advertisement message is composed of at least one advertisement message in a combination of characters, and may be repeatedly provided at a predetermined time interval.

In addition, the ARS reception unit receives the wireless communication subscriber confirms the advertisement and receives it by using the ARS system when confirming the call through the ARS, and a lottery processing unit that draws the information received through the ARS system for the convenience of the subscriber. do.

In addition to the above-mentioned features, the Internet website operated by the system is operated by several e-commerce companies, servers and servers connected to each other, and a certain point when a member registered as a member of this site makes e-commerce through the e-commerce companies. The established points can also be automatically donated by designating organizations to receive desired donations, such as schools and religious organizations. These established points can be rewarded for a certain amount.

While the invention has been shown and described in connection with specific embodiments thereof, it will be appreciated that various modifications and changes can be made without departing from the spirit and scope of the invention as indicated by the claims. Anyone who owns it can easily find out.

As described above, an advertiser provides an advertisement service system for a wireless communication subscriber using a short message transmission service broadcasting function according to the present invention, and transmits an advertisement of an advertiser through a service using an SMS broadcasting function for each region of a wireless communication company. Revenue increases due to advertising effects, wireless carriers increase call charges by increasing call volume, and subscribers can reduce the amount of wireless communication charges they use by converting the cumulative score into the amount as confirmed by checking the advertisement. There is an effect of contributing to the activation of wireless communication.

Claims (6)

An internet web server system for constructing an advertisement service system for a mobile communication service subscriber using an SMS broadcasting function, A member information database for receiving and storing member information of a corresponding mobile communication subscriber from a mobile communication subscriber member or mobile communication service provider desiring to provide an advertisement service; Advertiser certification unit that authenticates the advertiser's eligibility by receiving the relevant information from the advertiser information management unit that manages the subscription information of the registered user when any advertiser is logged in to the internet web server and works on the Internet. ; A message storage unit for storing a message input by an advertiser whose authentication result is confirmed to be normal through the advertiser authentication unit; An advertiser-specific member manager for accessing and re-editing only the member's information corresponding to the target customer of the advertiser desiring an advertisement from the member information database; A data editing unit for editing the target area and the advertising message for each advertiser by combining the member information re-edited by the advertiser-specific member management unit and the advertisement message of the corresponding advertiser stored in the message storage unit; A transmission unit for transmitting the edited advertisement message through the data editing unit; A billing and settlement processing unit for settlement with an advertiser corresponding to the advertisement transmitted through the transmission unit; A subscriber score management unit for accumulating and managing the information of the wireless communication subscriber who has received the advertisement; And Short message transmission service using the broadcasting function of the short message transmission service, characterized in that for transmitting the advertising message within a certain area, including a rate conversion processing unit for converting the cumulative number of subscribers managed to pay the call charges of the wireless communication subscriber to the amount Target advertising service system. The wireless communication method of claim 1, further comprising a database related to the personal information of the mobile communication service subscriber and a location information server related to the location information of the mobile communication service subscriber. Advertising service system for communication subscribers. The advertisement service system of claim 1, wherein the advertisement message comprises at least one advertisement message in a combination of texts and is provided at a predetermined time interval. . The short message transmission service broadcasting function of claim 1, wherein the advertisement service system is connected to a server of an e-commerce company, and a predetermined point is established when the member purchases an item through the e-commerce company. Advertisement service system for wireless communication subscriber using e-mail. [5] The system of claim 4, wherein the points are rewarded with money and donated to a donation group by designation of the member. A first step of first dividing the area into units of an exchange and a base station; A second step of selecting a precinct area of a corresponding advertisement set by the first subscribed advertiser through the first step; A third process of setting an advertisement text of the corresponding advertiser as an SMS advertisement message when an arbitrary appeal area is selected through the second process; A fourth process of requesting transmission of an SMS advertisement message set through the third process on a specific exchange and base station basis using a network of a mobile communication service provider; And The base station in the precinct area of the advertisement set through the first process includes a fifth process of delivering an advertisement message to all unspecified mobile communication terminals interworking with the base station at the moment by using a forward paging channel. Advertising service method for wireless communication subscribers using a short message transmission service broadcasting function, characterized in that.