KR20020013350A - An advertisement method using a mobile phone or a telephone - Google Patents

Abstract

PURPOSE: An advertisement method using a wired and wireless communication terminal is provided to use a discount telephone conversation service using a conventional communication terminal by only member subscription without changing the terminal or loading an additional cost. CONSTITUTION: Information of subscribers is received and a client database is constructed(S10). Advertisements of sponsors are received, and an advertisement database is constructed(S20). A member subscribed in the service connects to a server of a service agent, and the server adjusts whether the member is correct(S30). Information of the client database is retrieved, and an advertisement suitable for the member is selected from the advertisement database(S40). The server transmits the selected advertisement to a communication network for transmitting the advertisement to a communication terminal of the member using an IP(Intelligent Peripheral) connected to an AIN(Advance Intelligent Network)(S50). The server connects a telephone number of a receiver to the communication network so that the member hears the advertisement through the IP and performs the telephone conversation with an object(S60). A feedback database is constructed for recording whether the server transmits the advertisement and advertisement contact information of the member(S70).

Description

Advertising method using wired and wireless communication terminals {AN ADVERTISEMENT METHOD USING A MOBILE PHONE OR A TELEPHONE}

The present invention relates to an advertisement method using a wired or wireless communication terminal, and more particularly, to an advertisement method using a wired or wireless communication terminal for transmitting an advertisement to a user's communication terminal.

In the past, magazines, newspapers, broadcasts, etc. using the mass media to the unspecified large number of people, or to distribute the flyers and the like.

Recently, with the development of the Internet, a lot of advertisements using the Internet have been used. Also, due to the emergence of wireless communication and the development of communication technology, the communication network is capable of not only simple voice exchange but also text service function using wireless communication. The service is provided by adding various functions such as attaching a web browser to the terminal to enable internet access.

In recent years, the concept of an intelligent network (IN) has emerged.

The intelligent network adds a computer to an existing communication network consisting of a conventional exchange and a transmission path, and adds a function related to service control to the computer, thereby facilitating addition or modification of software, thereby enabling highly complex control.

The intelligent network is configured by adding a service switching system (SSP), a service control system (SCP), and a service management system (SMS) to an existing communication network composed of a transmission path and a switch.

Types of services using the intelligent network include an incoming billing service, a virtual private network, an individual number service, and a credit call service.

In the intelligent network service, an incoming billing service is a service in which a receiver pays a call charge. For example, there is a 080 free telephone service, which is used by a company or a department store for customer service.

In addition, in recent years, a free call service has been developed so that a free call is not available only when a specific company or department store is called, but a separate operator provides a free call to the caller. There is a free call advertising service that requires you to listen to advertisements using a communication device for a certain period of time.

Conventionally, if you want to use a free call service, purchase a separate terminal device for connecting to the service provider providing the service, or first enter the phone number of the service provider to connect to the service provider to listen to the advertisement Enter the desired calling number to make a call.

In addition, since the conventional free call service uses a public telephone network, there is a limit of three minutes to one call, so if the user wants to make a call for three minutes or more, the user can continue the call after listening to the advertisement again during the call.

As a technical problem to be achieved by the present invention, a conventional free call service requires a terminal exchange or a separate terminal device in order to connect to a company providing the service, so that an additional cost for using the service must be paid. There was this.

In addition, the conventional free call advertisement service uses the public switched telephone network (PSTN), which allows only three minutes of basic talk time per call. It is only about 2 minutes and 30 seconds, and in order to make the call longer, the call is interrupted because the user must listen to the advertisement again during the call.

In addition, although the user listens to the advertisement to make a call using the free call service, the caller cannot receive a free call when the receiver is busy.

In addition, the advertiser has a problem of being a one-sided advertisement because the advertiser can not obtain information necessary for the effectiveness of the advertisement and the establishment of a new advertising strategy after requesting the advertisement from the free call advertisement service provider.

An object of the present invention has been invented to solve the above problems, wired and wireless communication terminal that can use the discount call service using the existing communication terminal only by membership without the burden of additional terminal change or additional costs In providing an advertising method using.

Another object of the present invention is to use a call service at a discounted rate at a predetermined rate without limiting the talk time by listening to an advertisement once using a communication network of an existing communication network operator without using a public telephone network (PSTN) when using the service. It is to provide an advertising method using a wired, wireless communication terminal.

Another object of the present invention, when the receiver is busy or the receiver does not answer the call, by applying a discount rate of a predetermined rate to the call charges that are charged after being connected to the voicemail of the telecommunications company can see the benefit of listening to the advertisement It is to provide an advertising method using a wired, wireless communication terminal.

Still another object of the present invention is to record and store the contact information of the member, such as the number of times the advertisement is delivered to the member when the advertisement is sent, the member's time of listening to the advertisement in a feedback database, and to apply a discount rate when calculating the service user's fee. The present invention provides an advertisement method using wired / wireless communication terminals that can provide advertisers with information necessary for advertising effect and new advertising strategy.

1 is a block diagram of an advertising method using a communication terminal according to the present invention.

2 is a block diagram showing a system of an advertisement method using a communication terminal according to the present invention.

Figure 3 is a schematic diagram showing a membership registration process according to the present invention.

Figure 4 is a flow chart of an embodiment of an advertising method using a communication terminal according to the present invention.

5 is a block diagram of an advertisement delivery system according to the present invention.

<Description of Symbols for Major Parts of Drawings>

10-first user 20-second user

30-network 40-server

50-Database 51-Customer Database

52-Advertising database 53-Feedback database

60-Advertising Transmission System

In order to achieve the technical problem to be achieved by the present invention, the present invention comprises the steps of building a customer database by entering the information of the subscriber at the time of membership registration for the use of advertising services; Building an advertisement database by inputting advertisements of advertisers; Reading a member's status by being connected to a service provider's server through a communication network when a member subscribed to the service presses a telephone call number; If the member is confirmed, searching for information in the customer database and selecting an advertisement most suitable for the member from the advertisement database; Transmitting the selected advertisement from a server to a communication network, and transmitting an advertisement to a communication terminal of the member using an intelligent information providing system, which is an additional device connected to an intelligent network of a communication company; Connecting a telephone number of a receiver to a communication network in a server so that a member can listen to all the advertisements through the intelligent information providing system added to the intelligent network and then talk to the counterpart who wished to make a call; And constructing a feedback database that records whether the server sends advertisements to the communication network and advertisement contact information of the members.

According to another aspect of the present invention, a voice mail box is provided when a call is received after the member's advertisement and the receiver is busy, according to the number of advertisement listening times, advertisement listening time, etc. of the member, which are advertisement contact information of the feedback database, when the call rate of the network operator is settled. And applying a discount rate of a predetermined rate to the call rate charged for the use.

Another feature of the present invention is characterized in that it includes a step of transmitting the text of the advertiser with a phone number and a simple advertisement when the advertisement is sent.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an advertisement method using a communication terminal according to the present invention, Figure 2 is a configuration diagram showing a system of an advertisement method using a communication terminal according to the present invention, Figure 3 is a member registration process according to the present invention Figure 4 is a schematic view, Figure 4 is a flow chart of an embodiment of an advertising method using a communication terminal according to the present invention, Figure 5 is a block diagram of an advertisement delivery system according to the present invention.

The present invention customer database building step (S10), advertising database building step (S20), member reading step (S30), optimal advertisement selection step (S40), ad sending step (S50), call connection step (S60), feedback database It comprises a construction step (S70), and discount rate application step (S80).

The customer database construction step (S10) is configured by allowing a user who wants to use the advertisement service to access a website providing the service and input information such as his or her gender, age, occupation, hobby, family, and residence. .

In addition, a user who wants to use the service may connect to the service provider using his or her wired / wireless communication terminal or fax, and input the user's personal details to configure the customer database.

In addition, the user database may be configured by applying a subscription to the service to an existing telecommunication company to which the user who intends to use the service is already subscribed, and receiving personal information of the subscriber held by the existing telecommunication company. have.

In the advertisement database building step (S20), the advertisements collected by the advertisers are collected and inputted, and the service provider classifies and organizes the advertisements by types in consideration of gender, age, hobbies, and residential area suitable for the advertisements.

In the member reading step (S30), when a member who subscribes to the service presses a recipient's number to make a call, the phone number of the caller is identified by a communication company and transmitted to a server of a service provider that provides the service through a communication network. The server reads the customer database and reads whether the caller is a member of the service using the sender's telephone number.

At this time, if the caller is not the service subscription member, the caller is called.

The optimal advertisement selection step S40 selects an optimal advertisement most suitable for interests such as the age and hobbies of the member from the advertisement database, based on the personal information of the member retrieved in the member reading step S30.

At this time, the telephone number of the receiver pressed by the caller is temporarily stored in the server providing the service.

The advertisement sending step (S50) transmits the advertisement selected in the optimal advertisement selecting step (S40) from the server to the communication network, and the sent advertisement is an additional device connected to an intelligent intelligent network (AIN) of a communication company. It is transmitted to the communication terminal of the user through an information provision system (IP: Intelligent Peripheral).

In addition, it is preferable to simultaneously transmit a phone number of an advertiser who can obtain detailed information on the advertisement content or a phone number of a service provider providing the service and simple advertisement contents in a text message when the advertisement is sent.

In addition, an advertisement produced as a video or an image may be transmitted when the advertisement is sent.

The intelligent network (AIN) is an advanced form of the existing intelligent network (IN), an independent service that can be interpreted differently by different services depending on factors such as the identity of the caller or the receiver or the type of call. It allows you to easily add new services without installing new telephone equipment.

The intelligent information providing system (IP) is a communication device integrating an existing voice exchange function and voice and image processing technology based on the intelligent network (AIN).

The call connection step (S60), after the member hears all the advertisements transmitted through the intelligent information providing system (IP) of the intelligent network (AIN), the caller who is the member talks to the other party to whom you want to talk.

At this time, when the end of the advertisement near the end of the advertisement is approaching, the number of the receiver stored in the server is transmitted from the server to the communication network so that the caller can talk to the receiver immediately after listening to the advertisement.

The feedback database building step (S70) is configured by recording the advertisement contact information such as whether or not the advertisement transmission from the server to the communication network and the number of advertisement listening of the member as the sender, the advertisement listening time.

The discount rate application step (S80) is based on the data recorded in the feedback database in accordance with the advertisement contact information of the service subscription member, when applying the discount rate of a predetermined rate for the call after listening to the advertisement when the billing of the network operator benefits To give.

Next, a system of an advertisement method using a wired or wireless communication terminal according to the present invention will be described with reference to FIG. 2.

The system is composed of a first user 10, a second user 20, the communication network 30, the server 40, and the database 50.

The first user 10 is a user who enters his or her detailed information while registering to use an advertisement service using a wired or wireless communication terminal, and calls the second user's telephone number to make a call with the second user 20. Press to configure a communication terminal that can be connected to the communication network (30).

The second user 20 is a call receiver of a first user who is a caller and is configured as a communication terminal capable of talking with the first user regardless of whether the user subscribes to the service.

The communication network 30 is a communication network that connects to a repeater of a telecommunication company when the first user presses a phone number of a second user to make a call, and the first user 10 selected through a search of the database 50. Is a communication network that receives the best advertisement from the server 40 and transmits the advertisement to the first user, and comprises an intelligent network (AIN) and an intelligent information system (IP).

The server 40 receives the caller number which is the telephone number of the first user 10 from the communication company, reads whether the first user 10 is registered, and if the member is a member, searches the database 50 for the membership. The program is configured to select an optimal advertisement suitable for the first user 10 and to transmit the selected advertisement to the communication network 30.

The database 50 records information on a predetermined medium of the server 40, and provides the member information and advertisement information of the first user 10 at the request of the server, while providing information with the server 40. Organize to send and receive.

Next, with reference to Figure 5 will be described advertising delivery system 60 for implementing an advertising method using a wired, wireless communication terminal according to the present invention.

The advertisement delivery system 60 is characterized by consisting of a customer database 51, an advertisement database 52, a server 40, a communication network 30, and a feedback database 53.

The customer database 51 inputs personal details of the service subscriber, classifies the subscriber's personal information by gender, age, occupation, hobby, family, and residential area, and selects and substitutes the subscriber's desired information. It is an information storage medium characterized by encoding the personal information to enable the formation of a homogeneous group of consumers.

The advertisement database 52 is a collection of advertisements of the advertiser, and is classified by the service provider in consideration of gender, age, occupation, hobby, residential area, etc. suitable for the advertisement, and is classified into an information storage medium. .

The server 40 receives the caller's number from the communication company and reads the user's membership. If the member is a member, the server 40 searches the customer database 51 and the advertisement database 52 to select an optimal advertisement. The program of the server is configured to transmit the optimized advertisement to the communication network 30.

The communication network 30 is a communication network connected to a repeater of a communication company when the member presses a recipient's number to make a phone call, and is also transmitted from the server 40 when the member wants to send the selected optimal advertisement to the member. A communication network that receives an advertisement and sends it to the member comprises an intelligent network (AIN) and an intelligent information system (IP).

The feedback database 53 is an information storage medium for recording whether or not the advertisement is sent from the server 40 to the communication network, and the advertisement contact information such as the number of times the member listens to the advertisement and the advertisement listening time.

Next, a process of an advertisement method using a wired or wireless communication terminal according to the present invention configured as described above will be described.

The operator who wants to provide the advertisement service using the wired or wireless communication terminal first codes the information of the members by gender, age, occupation, hobby, and residential area and stores the information in the customer database 51.

In addition, by inputting the advertisements of advertisers, classified ads by type in consideration of gender, age, occupation, hobbies, family, residential area, etc. suitable for the advertisement and then coded and stored in the advertisement database 52.

When a member who subscribes to the service presses the recipient's phone number to make a call, if the caller's number is transmitted to the service provider's server 40 through the communication network 30, the server 40 checks the caller's information. To read whether or not the member subscribed to the service.

At this time, if the member is not a member can be called as a normal call, in the case of a member of the customer database 51 that can exchange data with the server 30 of the service provider, sex, age, hobby, family In addition, it identifies the stored personal information that is coded for each region of residence.

Then, an advertisement suitable for the personal information is searched in the advertisement database 52 to select an advertisement most suitable for the member.

In this case, the telephone number of the receiver pressed by the caller is temporarily stored in the server 40 of the service provider providing the service.

Then, the selected advertisement is transmitted from the server 40 to the communication network, and the transmitted advertisement is transmitted to the communication terminal of the member through an intelligent information providing system (IP), which is an additional device connected to an intelligent network (AIN) of a communication company. do.

In this case, it is preferable to transmit the telephone number of the service provider who can obtain detailed information on the transmitted advertisement together with the text advertisement in a simple content so that the transmitted advertisement does not become a one-time advertisement.

In addition, in order to enhance the effect of the advertisement in parallel with the advertiser's image or character transmission service, the advertiser's phone number or service provider's telephone number may be sent together to the image or character that matches the advertiser or the content of the advertisement, You can also use image ads.

The service provider provides an ARS response service in response to a request for detailed information on an advertisement by phone, and a member can also obtain detailed information on the advertisement even when accessing the service provider's homepage.

The member listens to the transmitted advertisement using a personal communication terminal, and then talks to the receiver who was intended to make a call.

When the end of the advertisement nears the end of listening to the advertisement, the server 40 connects the receiver's number temporarily stored in the server to the communication network so that the call can be made immediately after the advertisement is finished.

In addition, since the call after listening to the advertisement does not use the PSTN, which is a conventional public telephone network, and uses a communication network of an existing communication service provider, it is not limited to the talk time.

In addition, if the receiver is not in a call, the call is made with the receiver and receives a discount of a predetermined rate on the call charge, and when the receiver is connected to the receiver after listening to the advertisement, the call is made or the call is not received. You will not be able to do this, and you will be connected to the voicemail provider's voicemail. "If you do not want to use voicemail, call charges will be added. Will receive.

The advertisement transmission information from the server to the communication network and the advertisement contact information of the sender member are stored in a feedback database.

The advertisement contact information of the member stored in the feedback database is used to give a benefit such as a rate discount to the member at the time of bill settlement of the network operator.

In addition, the advertising contact information of the members stored in the feedback database is used to provide information necessary to identify the advertising effect of the advertiser and establish a new advertising strategy.

Next, an embodiment according to the present invention configured as described above will be described in detail.

The claims of the present invention are not limited to the embodiments disclosed below, but the embodiments are provided only to make the disclosure of the present invention complete and to fully inform those skilled in the art the scope of the invention. .

In the present embodiment, the first user 10 who is a member who subscribes to the advertisement service using the wired / wireless communication terminal calls the second user 20 who is the receiver.

When the first user 10 presses the telephone number of the second user 20 to make a call, the communication service provider recognizes the telephone number of the first user 10 connected to the communication network 30 and the server 40 of the service provider. To send).

The server 40 searches the customer database 51 based on the transmitted telephone number of the first user 10 and reads whether the first user is registered.

The server 40 searches the customer database 51 for the personal information of the first user 10 determined as a member of the service subscription, and the advertisement database 51 determines the personal information of the first user based on the searched information. Select travel advertisements that match your hobbies and interests.

At this time, the telephone number of the second user 20 which is the receiver pressed by the first user 10 is temporarily stored in the server 40 of the service provider.

The server 40 transmits the selected travel advertisement to the communication network 30, and the transmitted advertisement is the first user 10 through an intelligent information providing system (IP), which is an additional device connected to an intelligent network (AIN) of a communication company. To the communication terminal.

In addition, the phone number of the service provider who can obtain detailed information about the advertisement is transmitted to the communication terminal of the first user 10 together with the text advertisement of the simple content.

When the end of the transmitted advertisement is near, the first user is advertised by transmitting the telephone number of the second user 20, which is the recipient temporarily stored in the server 40, to the communication network 30 to connect the telephone. After you finish listening, you can make the call.

In addition, the advertisement database 53 stores the advertisement contact information of the member, such as whether the advertisement is sent from the server 40 to the communication network, the number of advertisement listening times of the first user who is the member, and the advertisement listening time.

At the time of bill settlement of the telecommunications network operator, the member is given a discount rate of a predetermined ratio with respect to the talk time after listening to the advertisement based on the data of the feedback database 53.

As described above, according to the present invention, the advertisement method using the wired / wireless communication terminal provides an advertisement required by a member to a specific member, thereby maximizing an advertisement effect.

Another effect of the present invention is to use a communication network of an existing communication network operator, not a public telephone network (PSTN) used for a conventional free telephone service, so that there is an effect that a call can be made regardless of time by listening to a single advertisement.

Another effect of the present invention, there is an effect that you can use the service without a separate terminal or additional costs with only one subscription.

Another effect of the present invention is the communication fee based on the member's advertisement contact information such as whether the advertisement is sent to the communication network from the server recorded in the feedback database (Feedback Data Base), the number of times the advertisement is delivered to the member, the member listening time of the advertisement There is an effect that can be given benefits such as discounts and various prizes.

In addition, on the basis of the data of the feedback database, the advertiser has an effect of obtaining information necessary for checking the advertising effect and establishing the advertising strategy.

In addition, the service applies a certain discount rate to the call charges for the use of the voicemail of the telecommunications carrier subscribed to the member if the other party is busy or do not receive a call, so even if the receiver is busy and unable to make a call There is an effect that can benefit from the advertisement listening.

Claims (3)

Constructing a customer database by inputting information of a subscriber at the time of membership registration for service use; Building an advertisement database by inputting advertisements of advertisers; Reading a member's status by being connected to a service provider's server through a communication network when a member subscribed to the service presses a telephone call number; If the member is confirmed, searching for information in the customer database and selecting an advertisement most suitable for the member from the advertisement database; Transmitting the selected advertisement from a server to a communication network, and transmitting an advertisement to a communication terminal of the member using an intelligent information providing system, which is an additional device connected to an intelligent network of a communication company; Connecting a telephone number of a receiver to a communication network in a server so that a member can listen to all the advertisements through the intelligent information providing system added to the intelligent network and then talk to the counterpart who wished to make a call; And And constructing a feedback database for recording the advertisement contact information of the member and the contact information of the member from the server to the communication network. The method of claim 1, According to the number of advertisement listening information of the member, the advertisement listening time, etc., which are the contact information of the advertisement in the feedback database, when the call rate of the network operator is settled, the call rate charged for the use of the voicemail when the call is received and the receiver is busy. Advertising method using a wired, wireless communication terminal comprising the step of applying a discount rate of a predetermined ratio. The method of claim 1, Advertising method using a wired, wireless communication terminal, characterized in that it comprises the step of transmitting the advertiser's phone number and a simple advertising content as a text when the advertisement is sent.