KR20060034023A - Method and system for providing advertisement service during a period of standing by tele-phone conversation - Google Patents

Abstract

Disclosed are a method and a system for providing an advertisement service using call waiting time. The method and system for providing an advertisement service include a receiver selecting and registering his mobile, and when a caller makes a call to the receiver, the telephone communication network determines whether the receiver is an advertisement service subscriber, and the called receiver is an advertisement service subscriber. The registered mobile data or the general call waiting to be transmitted to the caller terminal during the call waiting time before the receiver starts the call. Etc., and when used for corporate or corporate work phones or similar purposes, the company can insert more effective advertisements by inserting corporate advertising images. The effect of dropping and waiting for a phone connection The.

Call Waiting, Coloring, Ringback Tone, Mobile, Avatar, Advertising

Description

Method and system for providing advertisement service using call waiting time {method and system for providing advertisement service during a period of standing by tele-phone conversation}

1 is a view for explaining the service during the call waiting time in the existing color ring (color ring) service system,

2 is a view for explaining the concept of an advertisement service providing method according to the present invention;

3 is a block diagram according to the network classification of the advertisement service providing system according to the present invention,

4 is a detailed configuration diagram of an advertisement service providing system according to the present invention;

5 is a flowchart illustrating a process of providing an advertisement service according to the present invention;

6 is a block diagram illustrating a data processing process in a telephone communication network.

Explanation of symbols on the main parts of the drawings

10: caller terminal 20: receiver terminal

30: telephone network 31: telephone network

41: intelligent network 50: advertising service network

60: Internet 70: advertising data providing means

The present invention relates to a method and system for providing advertisement services, and more particularly, to a method and system for providing advertisement services using call waiting time.

Conventional coloring service using call waiting time is a service that connects the sound file registered by the subscriber to the caller in place of the general ring tone at the time of the call connection.

Conventional coloring simply uses sound data as a streaming method and uses the basic sound provided by a communication service provider. The same sound data cannot be added to a method that is suitable for oneself or to add a special function of oneself. Can be serviced as is to multiple subscribers. In addition, the person calling the coloring service subscriber does not hear the ring back tone, and thus, the call waiting state of the call cannot be accurately distinguished.

In recent years, the spread of various wireless communication terminals including mobile phones and personal communication service phones (PCS) has rapidly spread, and it is no exaggeration to say that all citizens possess mobile phones. As a result, previous mobile phones only wanted to make and receive calls, but now they have more information and features. In addition, additional functions such as MP3 and digital camera, which are functions used in the local area, are being added. In addition, functions such as making financial payments with mobile phones are being added. Users can use a variety of services more conveniently using such a portable communication terminal, due to which the number of users of various additional services is steadily increasing.

1 is a diagram illustrating a service during call waiting time in a conventional color ring service system.

In the existing coloring service service system, when a caller makes a call to the recipient terminal 20 of a coloring service subscription receiver using the caller terminal 10, the caller terminal 10 is connected to the coloring service system until a response of the subscriber is received. It is possible to listen to the registered music of subscribed recipients. If the receiver is not a coloring service subscriber, a ring-back tone signal is sent to the caller terminal 10 during the call waiting time.

In other words, the conventional coloring service system is a form in which only music is heard when a call is waiting between a caller and a receiver. Nowadays, the number of subscribers has increased due to the autonomous competition of service providers, but the charges for the use of call per subscriber have tended to decrease, and the service providers have invested enormous facility funds. The problem with the service implementation is that it takes a lot of time to make a profit on the investment.

An object of the present invention is to provide a method for providing an advertising service that allows a mobile phone receiver to advertise his or her business using call waiting time.

Another object of the present invention is to provide an advertisement service providing system for implementing the method of the present invention.

Still another object of the present invention is to provide a method of providing an advertisement service that enables a mobile phone receiver to advertise an enterprise during a call waiting time.

Still another object of the present invention is to provide an advertisement service providing system which enables to implement another object of the present invention.

Still another object of the present invention is to provide a method of providing an advertisement service that allows advertisements classified according to callers.

Another object of the present invention is to provide a system for providing an advertising service that can be classified according to the caller.

According to an aspect of the present invention, there is provided a method for providing an advertisement service using a telephone communication network that allows a caller to make a call to a receiver terminal using a caller terminal. Constructing an advertisement data providing means for viewing and selecting by the user on the Internet, and allowing the telephone communication network user to access the advertisement data providing means to select advertisement data to be displayed on a caller terminal, thereby selecting the selected advertisement data. Transmitting and registering the advertisement service subscriber information with the advertisement service subscriber information of the user to the telephone service network and providing the advertisement service related data, and receiving and storing the selected advertisement data and the advertisement service subscriber information from the advertisement service network. Providing the advertisement service subscriber information to the telephone communication network, storing the advertisement service subscriber information in the telephone communication network, receiving a receiver terminal call signal of the caller terminal in the telephone communication network, and receiving the received receiver. The advertisement service subscriber determination step of determining whether the receiver corresponding to the terminal call signal is the subscriber of the advertising service and whether the receiver corresponding to the received receiver terminal call signal is the advertisement service subscriber is selected. And transmitting the advertisement data or other data transmitted and stored to the network to the caller terminal during the call waiting time before the receiver starts the call.

The advertisement data may be avatar data of the receiver, video data introducing the receiver or the company of the receiver, card data of the receiver, or image advertisement data of the corporation, and sound data may be further included.

In the registering step, it is preferable to register a plurality of advertisement data according to the sender, and to transmit the classified advertisement data corresponding to the sender to the sender terminal.

The advertisement service providing system according to the present invention is an advertisement service providing system for providing an advertisement service using a telephone communication network that allows a caller to make a call to a receiver terminal using a caller terminal. Is connected to the advertisement data providing means for transmitting the selected advertisement data and subscriber information to the advertising service network connected to the telephone communication network, and receives and stores the advertisement data and subscriber information transmitted from the advertisement data providing means; An advertisement service network for providing the subscriber information to the telephone communication network and if the receiver terminal call signal of the caller terminal is received, whether the receiver is a telephone communication network user subscribed to the advertisement service based on the receiver terminal call signal; The advertisement service subscriber determining means and the advertisement service subscriber determining unit as determined by the advertisement service subscriber determining unit, according to whether the receiver is a telephone communication network user who has subscribed to the advertising service. And a telephony network having means for transmitting the advertisement data selected by the receiver received from the sender terminal to the caller terminal or for transmitting other data to the caller terminal.

The advertisement data providing means includes an advertisement service selection / subscription means for allowing a user of the communication network to access and select and register desired advertisement data, and an advertisement to be displayed to the connected network user through the advertisement service selection / subscription means. A first advertisement data storage means for storing data, first subscriber information storage means for storing information of an advertisement service subscriber subscribing to the advertisement service, and subscriber information and advertisement data requested to be registered in the advertisement service selection / subscription means. It has a configuration including a data providing unit comprising a connection processing server for transmitting to the advertising service network.

The advertisement service network may include a second advertisement data storage unit for receiving and storing advertisement data for each subscriber transmitted from the advertisement data providing unit, and an advertisement service subscriber corresponding to the advertisement data stored in the second advertisement data storage unit. And a management server for managing advertisement data stored in the second subscriber information storage unit for storing information, and advertisement data stored in the second advertisement data storage unit, and subscriber information stored in the second subscriber information storage unit.

The telephone communication network includes a telephone network including an exchanger and an HRL, and a third subscriber information storage unit for storing subscriber information transmitted from the advertising service network, and the advertisement data corresponding to a receiver requesting a connection from a caller terminal. It is preferably configured with an intelligent network having a subscriber management computer to request and provide to the HRL.

The advertisement data may include at least one of the avatar data of the receiver, the video data of the receiver avatar, the card data of the receiver, the photo data of the receiver, and the advertisement data of the company. The sound data may be further included.

In the advertisement service network, a plurality of advertisement data are registered for each sender, and the means for transmitting to the caller terminal transmits the classified advertisement data corresponding to the caller to the caller terminal.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the advertising service providing method and the system according to the present invention.

2 is a view for explaining the concept of the advertising service providing method according to the present invention.

In the method and system for providing an advertisement service according to the present invention, when a caller makes a call to the receiver terminal 20 using the caller terminal 10, the mobile avatar (or the avatar) of the receiver registered in advance by the receiver during the call waiting time, The recipient's business card, the recipient's company's advertisement, the recipient's photo or the recipient's video data are sent to the sender's terminal. Of course, the acoustic data describing the avatar may be sent together with the avatar. In some cases, the advertisement contents of a company registered in advance as a calling terminal can be sent to the calling terminal, for example, the terminal is free to the receiver in exchange for advertising the contents produced by the terminal company to the calling terminal during the call waiting time. This is the case, for example, provided at a low cost or provided at a low price.

Then, the caller sees or hears the avatar or video of the receiver registered through the advertisement service providing system according to the present invention until the receiver starts the call using the receiver terminal through the caller terminal.

3 is a configuration diagram according to the network classification of the advertisement service providing system according to the present invention, Figure 4 is a detailed configuration diagram of the advertisement service providing system according to the present invention.

The components related to the advertisement service providing system 100 according to the present invention are largely divided into a caller terminal 10, a receiver terminal 20, a telephone communication network 30 including a wireless network 32, and the Internet 60. Are distinguished.

Here, the telephone communication network 30 is divided into the telephone network 31 and the intelligent network 41 again. The telephone network 31 is provided with a wireless communication network 32, an outgoing switch 33 (MSC / VLR, Mobile Switching Center / Vistor Location Register), a destination switch 34 (MSC / VLR), and an HRL (35, Home Location Register). have. Here, the originating and receiving exchanges 33 and 34 are a kind of switching system for switching the receiver terminal 20 called by the calling terminal 10 to be connected to the calling terminal 10. The VAR at each exchange is responsible for the PCX jurisdiction, each VAR zone consisting of several location zones, each location zone being formed of a set of cells covered by the base station. In addition, the HRL 35 is a kind of information server that is in charge of the entire service area of the service provider, and holds the entire subscriber information of the service provider.

Referring to FIG. 3, the intelligent network 41 requests advertisement data registered by a receiver from the advertisement service network 50, requests information on the type of the receiver terminal, etc. from the information providing server 44, and sends the information to the telephone network 31. It has an information provider server (44) for holding the subscriber (42), the service control point (CP) and other information related to the subscriber such as the type of the subscriber terminal, and the subscriber management computer 43 in FIG. The third subscriber information storage section 45 corresponds to this. The subscriber management computer 43 serves to request the advertisement data corresponding to the receiver requesting the connection from the sender terminal 10 to the advertisement service network 50 and to provide it to the HRL 35.

The advertisement service network 50 and the advertisement data providing means 70 belong to the area of the Internet 60. The advertisement service network 50 is an additional service network managed by a telecommunication service provider, and the advertisement data providing means 70 is a telephone. It can be regarded as a kind of web server managed by a general company that allows people to use the communication network 30 to select advertisement data and register it in the advertisement service network 50, and a server on the Internet that stores and manages the advertisement data accordingly. .

As shown in FIG. 4, the advertisement data providing means 70 may be registered by selecting a desired advertisement data by accessing a user of the telephone communication network 30 through a terminal 10, 20 or PC 12 such as a mobile phone. Ad service selection / subscription means 71 and the data providing unit 76 to be provided. The advertisement service selection / subscription means 71 is a kind of connection processor network (Web / Wab server) 72 and ARS (73, ARS), and the like.

The data provider 76 includes a first advertisement data storage means 77 and a first subscriber information storage means 78. The first advertisement data storage means 77 is for storing advertisement data to be displayed to users of the communication network connected through the advertisement service selection / subscription means 71, and the first subscriber information storage means 78 subscribes to the advertisement service. To store the information of the subscriber to the advertising service, both may be stored together in the same storage means, may be stored separately in a separate storage means.

The data providing unit 76 includes a connection processing server 79 for transmitting the subscriber information and the advertisement data registered in the advertisement service selection / subscription means 71 to the advertisement service network 50.

When applying for an advertisement service using the advertisement data providing means 70, a plurality of advertisement data may be registered according to who can call them. For example, registration can be made by dividing into a family, a friend, a lover, a business person, or the like. Of course, the basis for distinguishing family members, friends, etc. is using their phone number data. In other cases, all other registered telephone numbers may be treated as other.

The advertisement data providing means 70 is connected to the advertisement service network 50 through the gateway 51.

The advertisement service network 50 receives the advertisement data stored in the second advertisement data storage unit 52 and the second advertisement data storage unit 52 for receiving and storing advertisement data for each subscriber transmitted from the advertisement data providing unit 70. The subscriber stores the advertisement data stored in the second subscriber information storage unit 53 and the second advertisement data storage unit 52 and the second subscriber information storage unit 53 which store information of the advertisement service subscriber corresponding to the data. Management servers 52a and 53a for managing information are provided, respectively. It quickly provides advertising data such as NAS (54, NAS) and mobile data, etc. for synchronization, and a mobile Avatar Information Provider (55) for safety. The other IP 55 is provided with a data storage unit 56 for storing the same data as the second advertisement data storage unit 52.

5 is a flowchart illustrating a process of providing an advertisement service according to the present invention, and FIG. 6 is a block diagram illustrating a data processing process in a telecommunication network.

Referring to Figures 3 to 6 describe the process of providing the advertising service according to the method of the present invention.

First, a user of the telephone communication network 30 accesses the advertisement data providing means 70 to select advertisement contents, and transmits and registers advertisement data according to the selected advertisement contents with the subscriber information to the advertisement service network 50 (step). 101). At this time, several advertisement data can be registered according to who the sender is.

The advertisement data and subscriber information received by the advertisement service network 50 are stored in the second advertisement data storage means 52 and the second subscriber information storage means 53, and the subscriber information is provided to the telephone communication network 30 ( Step 102).

The subscriber information received from the third subscriber information storage means 45 of the intelligent network 41 of the telephone communication network 30 is stored (step 103).

Of course, in some cases, the advertisement data may be transmitted together with the service subscriber information and stored together with the service subscriber information, but in this case, the cost increases.

In this state, when the caller makes a call to the receiver terminal 20 using the caller terminal 10, the caller terminal 20 is called in the telephone communication network 30 via the base station 32a and the exchange 33,34. A call signal is received (step 104).

Then, the telephone communication network 30 sends a call call signal to the called receiver terminal 20, while the subscriber management computer 43 or the like is transmitted from the main control unit 35a of the HRL 35 of the telephone communication network 30. Collecting the receiver's data and checking whether the subscriber is a subscriber subscribed to the advertisement service, that is, the mobile avatar service, among the additional services (step 105);

If the called receiver is an advertisement service subscriber, the advertisement service of the receiver is requested to the advertisement service network 50 based on the subscriber information stored in the telephone communication network 30 until the call is connected, and transmitted to the caller terminal 20 to the mobile terminal. The advertisement data of the receiver, such as, etc. can be displayed on the sender terminal (10). That is, the caller terminal 10 is connected to the advertisement service 36b to which the receiver has subscribed (step 106).

At this time, when the advertisement data of the receiver is classified and registered according to who the caller is, the advertisement data corresponding to the caller's telephone number is transmitted to the caller terminal 10.

Of course, as described above, the subscriber must go through the preliminary process of registering the advertisement data such as the mobata using other registration means such as the Internet 60 or ALS (73, ARS). For example, the subscriber clicks on a menu such as registering advertisement data such as his avatar on the internet website of the advertisement data providing means 70, that is, registering a communication motor, and subscribes and registers the service of the modified communication service company. After receiving the call request from the caller terminal 10, the advertisement data such as the mobilta previously registered by the receiver is transmitted to the caller's terminal 10 during the connection delay time until the call is connected. Information or the standby avatar of the receiver may be displayed on the caller terminal (10).

If the called receiver is not an advertisement service subscriber, a ringback tone signal or other waiting signal is provided to the caller terminal 10 (step 107).

It is determined whether the call connection is made within a predetermined time (step 108), and if the call is connected with the terminal 10 of the receiver within the predetermined time (step 109), otherwise the voicemail box 36, the text box 36a, After connecting to other additional services such as a calling service (step 110), the recording or calling is made and then ends.

Unexplained code 14 is a regular telephone, P is a printer, 37 is billing, 38 is a toll payment system.

For reference, the value added information processing system will be described briefly, which is to send and receive voice information, fax information, etc. between a user through a voice mail box 36, a text box 36a, a telephone network and a computer network. It is a complex information service system that can provide various types of information to a database of a host computer quickly in the form of a signal desired by a user of a voice, fax or other telephone network.

More specifically, the voice service is connected to a public telephone network, a mobile communication network or a personal communication network to provide a voice answering service (ARS), a voice mail mailbox service (VMS), or a voice dialing service (VAD). The FAX service provides a media conversion service for converting text information of a database into a FAX image, as well as a FAX mailbox service such as receiving and receiving FAX information and broadcasting the same FAX. The caller makes a call request to the receivers through a base station or exchange using his portable mobile phone.

The present invention uses the value-added information processing system as described above. In the present invention, when a receiver subscribes to an advertisement service and registers a mobata, the sender sees advertisement data such as a mobata of the recipient until the call is connected. It can be a system. When the receiver applies for an additional service, the receiver applies for an advertising service, so the telecommunication service provider allocates a corresponding data area to prepare for registration of advertising data such as the mobile data of the receiver, and the service applicant provides advertising data authorized by the telecommunication service provider. Through the means 70, advertisement data such as a mobata is registered.

The subscriber management computer 43 of the telephone communication network 30 stores and manages customer information and mobile data of customers who have subscribed to the system of the present invention. The data includes a video that can express a person and a mobile image to express an individual. In addition, an individual or a company may register and use an image for a special expression (corporate image advertisement and other advertisement).

As can be seen from the above description, the method and system for providing the advertisement service according to the present invention enable the registration of the mobile and its service to be a new revenue model, thereby expanding the range of additional services. To provide.

In addition, a lot of electromagnetic waves are generated when the mobile phone is sent, it provides the effect that the mobile phone away from the caller's head to protect the sender's brain a little.

In addition, in some cases, by differentiating according to who the caller is, differentiating the advertisement data intended by the receiver and transmitting to the sender terminal, it also provides an effect that can be more effectively advertising.

When the service can be used universally, low-cost mobile phones, which require corporate or image ads, will also appear. Advertisers will be responsible for a certain amount of call charges, and subscribers will be obliged to register advertising images of advertising companies as mobiles during this period.

The next step in place of the ring back tone is to register the avatar or video (advertisement, cartoon, or representative video) material that the subscriber can represent the subscriber using the website or mobile phone or other registration means, and register the registered data. When the caller connects the call, the call is output during the call waiting time. If you apply this function, you can know the information of the recipient until the caller is connected to the call recipient and can use the caller's waiting time more efficiently.

In addition, when used for corporate or corporate work phones or similar purposes, it is possible to provide more effective advertising by inserting corporate advertising images. Incidentally, in the mobile communication, the electromagnetic wave generated during transmission can be farther away from the brain, waiting for the telephone connection.

In the case of applying the present invention, by displaying the avatar or video registered by the subscriber of the advertisement service according to the present invention on the caller terminal, the mobile terminal can provide more information beyond the simple coloring service.

Also, in recent years, the present invention can be an active method and system that can express me and notify me in a mobile phone in a situation where avatars to replace themselves are generalized in all cyberspace including the web.

Claims (14)

In the method of providing an advertisement service using a telephone communication network that allows a caller to make a call to a receiver by using a caller terminal, Constructing advertisement data providing means on the Internet for allowing the telephone communication network user to view and select advertisement data necessary for the advertisement service; The telephone communication network user accesses the advertisement data providing means to select advertisement data to be displayed on the caller terminal, and provides the advertisement service related data to the telephone communication network together with the advertisement service subscriber information of the user. Registering by transmitting to the advertisement service network; Receiving and storing the selected advertisement data and the advertisement service subscriber information from the advertisement service network, and providing the advertisement service subscriber information to the telephone communication network; Storing the advertisement service subscriber information in the telephone communication network; Receiving a caller terminal call signal of the caller terminal in the telephone communication network; An advertisement service subscriber determination step of determining whether a receiver corresponding to the received receiver terminal call signal is the advertisement service subscriber; And Call before the receiver starts the call with the advertisement data or other data selected and transmitted to the advertisement service network according to whether the receiver corresponding to the received receiver terminal call signal is the advertisement service subscriber. Advertising service providing method comprising the step of transmitting to the caller terminal during the waiting time. The method of claim 1, wherein the advertisement data is avatar data of the receiver. The method of claim 1, wherein the advertisement data is video data introducing the recipient or the company of the recipient. The method of claim 1, wherein the advertisement data is business card data of the receiver. The method of claim 1, wherein the advertisement data is image advertisement data of a company. The method according to any one of claims 1 to 5, wherein the advertisement data further includes sound data. The method according to any one of claims 1 to 5, wherein the registering comprises registering a plurality of advertisement data according to the sender, and transmitting to the caller terminal, the classified advertisement data corresponding to the caller. Advertising service providing method characterized in that for transmitting to the caller terminal. In an advertisement service providing system for providing an advertisement service using a telephone communication network that allows a caller to make a call to a receiver terminal by using a calling terminal. Advertisement data providing means for transmitting the selected advertisement data and subscriber information connected to the telephone communication network user to an advertisement service network connected to the telephone communication network; An advertisement service network for receiving and storing the advertisement data and subscriber information transmitted from the advertisement data providing means and providing the subscriber information to the telephone communication network; And When the receiver terminal call signal of the caller terminal is received, the advertisement service subscriber determination means and the advertisement service subscriber determination unit determine whether the receiver is a telephone communication network user who has subscribed to the advertisement service based on the receiver terminal call signal. According to the determination result, depending on whether the receiver is a user of the telephone communication network subscribed to the advertisement service, the advertisement data selected by the receiver received from the advertisement service network during the call waiting time before the receiver starts the call is transmitted to the caller terminal. And a telecommunications network having means for transmitting other other data to said caller terminal. The method of claim 8, wherein the advertisement data providing means, Advertising service selection / subscription means for allowing a user of the communication network to access and select and register desired advertising data; First advertisement data storage means for storing advertisement data to be displayed to the connected network user through the advertisement service selection / subscription means, first subscriber information storage means for storing information of an advertisement service subscriber subscribing to the advertisement service; And a data providing unit comprising a connection processing server for transmitting the subscriber information and the advertisement data registered in the advertisement service selection / subscription means to the advertisement service network. The method of claim 8, wherein the advertising service network, A second advertisement data storage unit for receiving and storing advertisement data for each subscriber transmitted from the advertisement data providing means, and a second advertisement data subscriber corresponding to the advertisement data stored in the second advertisement data storage unit. And a management server for managing the advertisement data stored in the subscriber information storage unit and the second advertisement data storage unit and the subscriber information stored in the second subscriber information storage unit. The telephone network of claim 8, wherein the telephone communication network includes a telephone network including an exchanger and an HRL, and a third subscriber information storage unit in which information of a subscriber transmitted from the advertisement service network is stored. And an intelligent network having a subscriber management computer for requesting data from the advertisement service network and providing the data to the HRL. The method of claim 8, wherein the advertisement data includes at least one of avatar data of the receiver, video data of the receiver avatar, business card data of the receiver, photo data of the receiver, and advertisement data of the company. Advertising service providing system characterized in that. The system of claim 12, wherein the advertisement data further includes sound data. The advertisement service network according to any one of claims 8 to 11, wherein a plurality of advertisement data are registered for each sender in the advertisement service network, and the means for transmitting to the caller terminal transmits the classified advertisement data corresponding to the caller. Advertising service providing method characterized in that the transmission to the caller terminal.

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