KR101240661B1 - Advertisement-ring providing service system and advertisement-ring providing service method - Google Patents

Abstract

The present invention provides an advertisement ring providing service system and an advertisement ring providing service method for providing a customized video advertisement optimized to an individual user of the terminal device when a terminal apparatus attempts to make a call, and providing a reward for viewing the video advertisement. Is disclosed. In the advertisement ring providing service system of the present invention, the video advertisement service server divides the subscribers into predetermined subscriber groups based on the subscriber information of the service subscriber, and includes at least one advertisement content provided by the advertiser and an advertisement corresponding to each advertisement content. Based on the request information, a predetermined advertising content channel is organized to correspond to the subscriber group, and when the calling terminal device subscribed to the video advertisement service requests the call to the called terminal device, the linked server sends a message from the video advertising service server. At least one corresponding advertisement content is provided to the calling terminal device according to the advertisement content channel configuration information corresponding to the calling terminal device provided, and the calling terminal device is provided from the interworking server according to the calling request. Display the video advertisement by playing the advertising content of the Defined ad returns the viewer information accumulated so as to correspond to the advertisement watching information is the video advertising server returned from the calling terminal device to the subscriber of the calling terminal device stores includes a configuration for managing the respective subscriber-based compensation information.

 Advertising, personalized ads, preferences, rewards

Description

Ad ring providing service system and ad ring providing service method {ADVERTISEMENT-RING PROVIDING SERVICE SYSTEM AND ADVERTISEMENT-RING PROVIDING SERVICE METHOD}

The present invention relates to an advertisement ring providing service system, and more particularly, a terminal device provides a customized video advertisement optimized to an individual user of the terminal device when an attempt is made to send, and plays a video advertisement on the terminal device. Advertising ring providing service system and advertisement ring providing service method for providing appropriate reward benefits corresponding to the method, the terminal device and the video advertising display method of the terminal device and the method of controlling the video advertising service server and the video advertising service server It is about.

In the current mobile communication network, when a user requests a call from the mobile communication device corresponding to the called party through the mobile communication device, a predetermined image previously stored in the dial tone or the mobile communication device during the waiting time for waiting for a call connection with the other party. Is displayed. That is, in the existing mobile communication network, a meaningless image embedded in the mobile communication terminal device is displayed on the screen together with a dial tone during the call waiting time.

Therefore, the existing meaningless call waiting situation is not only a waste of time for busy modern people, but also has a boring problem because the other party has to wait insignificantly until the call is connected by receiving an incoming call, using a mobile communication terminal device Given the huge user population, it is a waste of advertising opportunities.

On the other hand, regardless of the user's intention exists in the existing advertising service method to provide the advertising content to the mobile communication terminal at random. The existing advertising service method has a very low probability of receiving useful advertisements from the user's point of view, and causes side effects due to unnecessary advertisements, which are considered spam. There is a problem.

Thus, if the existing meaningless call waiting situation is improved while seeking a way to solve the problem of the randomly provided advertising service, it is expected that the above-mentioned conventional problems can be effectively solved.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a video advertisement service server to divide subscribers into predetermined subscriber groups based on subscriber information of service subscribers, and to provide at least one service provided by an advertiser. A predetermined advertising content channel is configured to correspond to the subscriber group based on the advertisement contents and the advertisement request information corresponding to each advertisement content, and the calling terminal device subscribed to the video advertisement service requests to the called terminal device. Then, the companion server provides at least one advertisement content corresponding to the advertisement content channel configuration information corresponding to the calling terminal device provided from the video advertising service server to the calling terminal device, wherein the calling terminal device is configured to perform the call. At least one advertisement content provided from the linked server according to the origination request Display the video advertisement ring by playing, and return the predetermined advertisement viewing information according to the reproduction, and the video advertisement service server accumulates and stores the advertisement viewing information returned from the calling terminal device to correspond to the subscriber of the calling terminal device. By providing an advertising ring providing service system and an advertising ring providing service method that manages reward information for each subscriber, the terminal device provides customized video advertisements optimized for individual users of the terminal device instead of a uniform calling screen when an attempt is made to make a call. The purpose of the present invention is to provide rewards for viewing advertisements.

The present invention has been made in view of the above circumstances, and another object of the present invention is to receive at least one advertisement content provided from an external predetermined interworking server when a call request is made to a call destination device. The terminal apparatus and the terminal apparatus for displaying the image advertisement ring by reproducing the received at least one advertisement content, and returning predetermined advertisement viewing information about the at least one advertisement content to be reproduced to the outside. By providing a display method, a terminal device displays a customized video advertisement instead of a uniform calling screen when an attempt is made to send, and returns advertisement viewing information according to viewing a video advertisement for a reward.

The present invention was created in view of the above circumstances, and another object of the present invention is to divide subscribers into predetermined subscriber groups based on subscriber information of subscribers subscribed to the video advertisement service, and Based on the advertisement request information corresponding to each of the registered advertising content, a predetermined advertising content channel is organized to correspond to each classified subscriber group, and the advertisement content channel programming information for the predetermined terminal device from an external predetermined interlocking server. Upon request, the advertisement content channel schedule information of the subscriber group to which the terminal device belongs is provided to the companion server, and the predetermined advertisement viewing information corresponding to the reproduction of the advertisement content returned from an external predetermined terminal device corresponds to the subscriber of the terminal device. A video advertisement service server which stores and accumulates so as to manage reward information for each subscriber; By providing control of the advertising server method, to make knitted optimal advertising content to provide optimum customized video advertising to the user's terminal device, and to provide compensation benefits of video ad view of the user.

Advertisement ring service system according to a first aspect of the present invention for achieving the above object, requesting a call to a predetermined destination terminal device, by reproducing at least one advertisement content provided from the outside in accordance with the call request A calling terminal device displaying a video advertisement ring and returning predetermined advertisement viewing information according to reproduction; Based on the subscriber information of the service subscribers, the subscribers are divided into predetermined subscriber groups, and the predetermined advertisement contents are provided to correspond to the subscriber groups based on at least one advertisement content provided by the advertiser and advertisement request information corresponding to each advertisement content. A video advertisement service server configured to organize a channel, and accumulate and store the advertisement viewing information returned from the calling terminal device corresponding to the subscriber of the calling terminal device to manage reward information for each subscriber; And when the calling terminal device subscribed to the video advertising service requests the call to the called terminal device, at least corresponding to the advertisement content channel programming information corresponding to the calling terminal device provided from the video advertising service server. It includes a linked server for providing one advertising content to the calling terminal device.

Preferably, the interworking server stores predetermined time zone information for providing the advertisement content corresponding to each terminal device, and induces download of the advertisement content to the corresponding terminal device that reaches the corresponding time zone based on the time zone information. By providing a message, at least one corresponding advertisement content may be provided according to the advertisement content channel programming information corresponding to the corresponding terminal device requesting the download.

Preferably, the companion server provides at least one advertisement content item information included in the advertisement content channel configuration information corresponding to the calling terminal device to the calling terminal device, and the advertisement content requested from the calling terminal device. It may be provided to the calling terminal device.

Preferably, the companion server, when providing at least one advertisement content to the calling terminal device, the advertisement content includes connection induction information for inducing a connection to the relevant advertisement product-related site corresponding to the advertisement content. In addition, according to the advertisement content channel configuration information, the playback order information of at least one corresponding advertisement content may be provided to the calling terminal device.

According to a second aspect of the present invention, there is provided a terminal device including: an advertisement content storage unit for storing at least one advertisement content; An advertisement content request and reception unit configured to receive at least one advertisement content provided from an external predetermined interworking server and store the advertisement content storage unit when a request is made to a predetermined destination terminal device; A playback unit which displays the video advertisement ring by playing the received at least one advertisement content; And an advertisement viewing information providing unit configured to provide predetermined advertisement viewing information about at least one advertisement content played through the reproducing unit to the outside.

Preferably, the advertisement content request and receiving unit, when receiving an advertisement content download guide message for inducing the download of advertising content from the companion server, at least one provided from the companion server by requesting the download of advertising content to the companion server The advertisement content may be received and stored in the advertisement content storage unit.

Preferably, the advertisement content request and reception unit, if the advertisement content item information included in the predetermined advertising content channel configuration information from the companion server, when the request to the destination terminal device is provided, the advertisement content item information Among the advertising content according to the advertisement content not stored in the advertisement storage unit can be received by requesting the linked server.

Preferably, the advertisement viewing information providing unit, when playing the advertising content played through the playback unit, the advertisement content name information, the start start and end time information, the number of times of play of the corresponding advertisement content, the relevant advertisement product related site Generate and store advertisement viewing information including at least one of access information, replay selection information, advertisement rejection selection information, and terminal identification information, and when the predetermined period is reached, the advertisement stored during the providing period. The viewing information may be provided to the interworking server.

According to a third aspect of the present invention, an image advertisement service server includes: an advertisement content storage unit for storing at least one advertisement content; An advertisement information management unit storing advertisement content registered from an advertiser in the advertisement content storage unit, and storing advertisement request information corresponding to each registered advertisement content; A subscriber information management unit classifying subscribers into predetermined subscriber groups based on subscriber information of subscribers subscribed to the video advertising service; And a predetermined advertising content channel configured to correspond to each subscriber group classified by the subscriber information management unit based on the advertisement request information corresponding to each advertisement content of the advertisement information management unit, and the predetermined terminal device from an external predetermined interworking server. An advertisement contents management and organization unit for providing the advertisement content channel programming information of the subscriber group to which the terminal device belongs to the companion server when the advertisement content channel programming information is requested for the advertisement server; And a compensation information management unit for accumulating and storing predetermined advertisement viewing information corresponding to reproduction of advertisement content returned from an external predetermined terminal device in correspondence with subscribers of the corresponding terminal device and managing compensation information for each subscriber.

Preferably, the advertisement content management and organization unit, the advertisement content name information, the playback start and end time information, the number of playback information, the relevant advertisement product related site for the corresponding advertisement content provided from a predetermined terminal device according to the reproduction of the advertisement content Analyzing the preferred advertisement information for the subscriber of the terminal device based on the advertisement viewing information including at least one of access information, replay selection information, advertisement rejection selection information, and terminal identification information, The subscriber group is updated to correspond to the subscriber group based on the advertisement request information corresponding to each advertisement content of the advertisement information management unit and the preferred advertisement information for each subscriber group and the subscriber group divided by the subscriber information management unit. Ad content channels can be organized.

Preferably, the reward information management unit, based on the reward information for each subscriber, if there is a subscriber having the total number of reproduction of the advertising content more than a predetermined first compensation number provides the reward information of the subscriber to the external predetermined billing related server Alternatively, a reward coupon may be provided to the corresponding terminal device, or if a subscriber having the same number of times of reproduction of the same advertisement content exists, the discount coupon for the corresponding advertisement product may be provided to the terminal device.

Preferably, the advertisement content channel configuration information may include advertisement content item information corresponding to at least one advertisement content to be reproduced, and at least one advertisement content reproduction order information.

According to a fourth aspect of the present invention, there is provided a method for providing an advertisement ring service, wherein the video advertisement service server divides the subscribers into predetermined subscriber groups based on the subscriber information of the service subscribers, and the advertiser provides at least one. Organizing a predetermined advertisement content channel to correspond to the subscriber group based on the advertisement content of the advertisement and advertisement request information corresponding to each advertisement content; Requesting, by the calling terminal device, a call to a predetermined called terminal device; When the calling terminal device subscribed to the video advertising service requests the call to the called terminal device, the companion server corresponds to the advertisement content channel programming information corresponding to the calling terminal device provided from the video advertising service server. Providing at least one advertisement content to the calling terminal device; Displaying, by the calling terminal device, at least one advertisement content provided from the companion server according to the calling request, displaying an image advertisement ring, and returning predetermined advertisement viewing information according to the playing; And managing the reward information for each subscriber by accumulating and storing the advertisement viewing information returned from the calling terminal device so as to correspond to a subscriber of the calling terminal device.

Preferably, the companion server stores the predetermined time zone information for providing the advertisement content corresponding to each terminal device, and the advertisement content download guide message to the corresponding terminal device reaches the corresponding time zone on the basis of the provided time zone information. Providing a; The interlocking server may further include providing the terminal device with at least one advertisement content corresponding to the advertisement content channel configuration information corresponding to the corresponding terminal device requesting the download according to the advertisement content download prompting message. have.

Preferably, the providing of the at least one advertisement content corresponding to the advertisement content channel configuration information by the companion server comprises: transmitting at least one advertisement content item information included in the advertisement content channel configuration information to the calling terminal device. And providing the advertisement content requested from the calling terminal device among the advertisement contents according to the at least one advertisement content item information to the calling terminal device.

Preferably, the providing of the at least one advertisement content corresponding to the advertisement content channel configuration information by the companion server comprises: connection induction information for inducing a connection to a corresponding advertisement product related site corresponding to the advertisement content; Providing the at least one advertisement content by including the advertisement content; and providing the reproduction order information of the at least one advertisement content to the calling terminal device according to the advertisement content channel configuration information. can do.

According to another aspect of the present invention, there is provided a method for displaying an image advertisement ring of a terminal device, the method comprising: requesting a call to a predetermined called terminal device; Receiving and storing at least one advertisement content provided from an external predetermined interworking server when a call is requested; Displaying the video advertisement ring by playing the received at least one advertisement content; And returning predetermined advertisement viewing information about at least one advertisement content to be reproduced to the outside.

Preferably, when an advertisement content download guide message for inducing advertisement content download is received from the companion server, requesting the advertisement content download from the companion server to receive and store at least one advertisement content provided from the companion server. It may further include.

Preferably, in the receiving and storing of the advertisement content, when the advertisement content item information included in predetermined advertisement content channel schedule information is provided from the companion server, the advertisement content stored in the advertisement content item information according to the advertisement content item information is stored. It may include determining whether there is a, and as a result, requesting and receiving the advertisement content that is not stored among the advertising content according to the advertisement content item information to the companion server.

Preferably, the step of returning the advertisement viewing information to the outside may include advertisement content name information on the reproduced corresponding advertisement content, play start and play end time information, play count information, and connection information on a corresponding advertisement product related site. And generating and storing the advertisement viewing information including at least one of replay selection information, advertisement rejection selection information, and terminal identification information, and when a predetermined serving cycle is reached, the advertisement viewing information stored during the serving cycle. Can be provided to the interlocking server.

According to a sixth aspect of the present invention, there is provided a control method of a video advertisement service server, the method comprising: classifying subscribers into predetermined subscriber groups based on subscriber information of subscribers subscribed to a video advertisement service; And arranging predetermined advertisement content channels to correspond to respective subscriber groups which are divided based on advertisement request information corresponding to each advertisement content registered from an advertiser. When the advertisement content channel programming information is requested for a predetermined terminal device from an external predetermined companion server, providing advertisement content channel programming information of a subscriber group to which the terminal device belongs to the companion server; And accumulating and storing predetermined advertisement viewing information corresponding to reproduction of advertisement content returned from an external predetermined terminal device so as to correspond to a subscriber of the corresponding terminal device, and managing reward information for each subscriber.

Preferably, according to the reproduction of the advertisement content, the advertisement content name information, the reproduction start and end time information, the number of times of play, information on whether to connect to the relevant advertisement product site, and replay information for the corresponding advertisement content provided from the predetermined terminal device. Analyzing preferred advertisement information for the subscriber of the terminal device based on the advertisement viewing information including at least one of selection information, advertisement rejection selection information, and terminal identification information; Updating the subscriber group based on the advertisement request information corresponding to each advertisement content and the preferred advertisement information for each subscriber group and the subscriber, and organizing the advertisement content channel to correspond to the subscriber group. It may further include.

Preferably, on the basis of the reward information for each subscriber, if there is a subscriber having the total number of times of reproduction of the advertising content more than a predetermined first compensation number, provide the compensation information of the subscriber to an external predetermined billing related server or to the terminal device The method may further include providing a reward coupon or providing a discount coupon for the corresponding advertisement product to the terminal device when a subscriber having the same advertisement content playing frequency is greater than or equal to a predetermined second reward frequency.

Preferably, the advertisement content channel configuration information may include advertisement content item information corresponding to at least one advertisement content to be reproduced, and at least one advertisement content reproduction order information.

Therefore, according to the advertisement ring providing service system and the advertisement ring providing service method of the present invention, the video advertisement service server considers not only basic subscriber information but also advertisement viewing information returned from subscribers who actually watched the advertisement contents through the video advertisement ring. By using the advertisement content channel configuration information according to the organization of the advertising content channel considering the preferences of each subscriber, the interworking server can display the video advertising ring that is optimally customized in the calling terminal device when the calling terminal device is sent, In fact, the video advertisement service server manages compensation information for each subscriber according to the advertisement viewing information returned from subscribers who have viewed the advertisement contents through the video advertisement ring, and may provide certain reward benefits according to the advertisement viewing to the corresponding terminal device. .

Thus, according to the advertisement ring providing service system and the advertisement ring providing service method of the present invention, it is possible to provide a service subscriber with the most customized advertising ring, and to provide advertisers with product purchase promotion and market opportunities, The effect of attracting revenue can be obtained.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating an advertisement ring providing service system according to a preferred embodiment of the present invention.

As shown in FIG. 1, the advertisement ring providing service system according to the present invention requests an outgoing call to a predetermined destination terminal device 200 and reproduces at least one advertisement content provided from the outside in response to the outgoing request. The calling terminal apparatus 100 which displays the advertising ring and returns the predetermined advertisement viewing information according to the reproduction, and classifies the subscribers into predetermined subscriber groups based on the subscriber information of the service subscribers, and at least one provided by the advertiser. Based on the advertisement content and the advertisement request information corresponding to each advertisement content, a predetermined advertisement content channel is organized to correspond to the subscriber group, and the advertisement viewing information returned from the calling terminal device 100 is transmitted to the calling terminal device 100. The video advertisement service server 300 that accumulates and stores corresponding to subscribers and manages reward information for each subscriber, and subscribes to a video advertisement service. When the calling terminal device 100 requests the call to the called terminal device 200, at least one corresponding to the advertisement content channel configuration information corresponding to the calling terminal device 100 provided from the video advertisement service server 300. It includes a linked server 500 for providing the advertising content to the calling terminal device (100).

Here, the calling terminal device 100 and the called terminal device 200 is a terminal having a function of calling each other (general voice call, video call, VoIP, etc.) through the communication network 400, a mobile communication terminal, PDA, This may be a landline telephone terminal or a computer terminal.

Here, the communication network 400 is an interface network for supporting mutual calls between the calling terminal 100 and the called terminal 200, and may include a mobile communication network or a wired communication network or an internet network. According to the terminal form of the 100 and the receiving terminal device 200 may be configured to adopt the interface component for supporting the call. Accordingly, the communication network 400 may include a base station controller (RNC), an originating exchange 410 (hereinafter referred to as an MSC 410), and a terminating exchange 420, hereinafter called an incoming MSC (which is a component of a general mobile communication network for supporting a call). 42), home location register 430 (hereinafter HLR 430) and the like. The communication network 400 includes a service subscriber information server 450 for managing information of service subscribers subscribed to various additional services linked with the communication network 400 and a video advertisement service server 300 outside the communication network 400. It may include an interworking server 500 for supporting the video advertising service of the present invention in conjunction.

The service subscriber information server 450 is registered at the time of subscription when the terminal devices using the communication network 400, including the calling terminal device 100 and the called terminal device 200, subscribe to various additional services linked with the communication network 400. A server that stores and manages subscriber information of service subscribers. That is, when a terminal device subscribes to an additional service such as a coloring service or a lettering service, subscriber information provided from the terminal device at the time of subscription is registered and managed in the service subscriber information server 450 as subscriber information corresponding to the terminal device. do. Here, the subscriber information of the terminal devices subscribed to the video advertising service provided according to the present invention will also be registered and managed in the service subscriber information server 450. As such, registration / management of subscriber information according to the additional service subscription in the service subscriber information server 450 is a general configuration applied to additional services, such as a coloring service and a lettering service, which are previously provided. .

The interlocking server 500 is a server for supporting the video advertisement service of the present invention by interworking with the video advertisement service server 300 outside the communication network 400, and the calling terminal apparatus 100 subscribed to the video advertisement service. When a request is made to the destination terminal device 200, the at least one advertisement content corresponding to the advertisement content channel configuration information corresponding to the source terminal device 100 provided from the video advertisement service server 300 is called source device. Provided by 100.

That is, the interworking server 500 receives the subscriber information subscribed to the video advertisement service supported by the present invention from the service subscriber information server 450 and provides the subscriber information to the video advertisement service server 300. In this case, the companion server 500 preferably stores subscriber information subscribed to the video advertisement service provided from the service subscriber information server 450. Here, the subscriber information is registered by the subscriber when subscribing the video advertisement service such as terminal identification information (eg, phone number), gender, age, hobby, interests, food, and avoidance of the subscriber for each subscriber of the terminal device. It may include various information corresponding to the query requested to be.

The interworking server 500 receives and stores advertisement contents provided by each advertiser and stored / managed by the service subscriber information server 450.

Accordingly, as the calling terminal device 100 requests the call to the called terminal 200, the calling MSC 410 requests the HLR 430 to set up an outgoing call to the called terminal device 200, Recognizing that the calling terminal device 100 is a terminal device subscribed to the video advertisement service in the HLR 430 storing the additional service subscription information, the HLR 430 sends a call request of the calling terminal device 100 to the interworking server 500. ), The companion server 500 requests and receives the advertisement content channel configuration information corresponding to the calling terminal device 100 from the video advertisement service server 300, and at least one corresponding to the advertisement content channel configuration information. Ad content of the can be provided to the calling terminal device (100).

Alternatively, the interworking server 500 periodically or at the time of a predetermined event (for example, updating information of the video advertising service server 300), the advertising content channel configuration information corresponding to the entire terminal device from the video advertising service server 300 It is also possible to receive and store. Accordingly, when the calling terminal device 100 requests the call to the called terminal 200, when the HLR 430 notifies the call request of the calling terminal device 100 to the interworking server 500, the interworking server 500 is On the basis of the advertisement content channel organization information stored in advance and received by the video advertisement service server 300, the advertisement content channel organization information corresponding to the calling terminal device 100 is searched and corresponding to the retrieved advertisement content channel organization information. At least one advertising content may be provided to the calling terminal 100.

As such, when providing at least one advertisement content according to the advertisement content channel programming information corresponding to the calling terminal device 100, the companion server 500 reproduces the at least one advertisement content based on the advertisement content channel programming information. Order information is also provided to the calling terminal device (100). That is, the interworking server 500 determines the reproduction order of the advertisement contents (for example, three) provided to the calling terminal device 100 based on the advertisement content channel programming information, and sequentially sends the advertisement contents according to the playing order. Provided to the device 100 and provided with the playback order information to play the advertising content in the order received by the calling terminal device 100, or the advertising content provided to the calling terminal device 100 (for example, three The playback order information may be provided to the reproduction order information transmitting terminal device 100 together with the advertisement contents (for example, three) so that the calling terminal apparatus 100 reproduces the advertising content in the reproduction order information.

Here, when providing at least one advertisement content according to the advertisement content channel configuration information corresponding to the calling terminal device 100, the interlocking server 500 is connected to a corresponding advertisement product related site corresponding to each advertisement content to be provided. It is preferable to provide connection induction information for inducing connection in each advertisement content. Here, the connection induction information may be information in the form of a general script for moving to a specific site (the advertisement product related site of the present invention).

On the other hand, the interworking server 500, before providing at least one advertising content according to the advertising content channel programming information corresponding to the calling terminal device 100, at least one advertising content according to the advertising content channel programming information is sent to the calling terminal. It may be desirable to verify that the device 100 is already stored.

Accordingly, when the calling terminal device 100 requests the call to the called terminal 200, when the HLR 430 notifies the call request of the calling terminal device 100 to the interworking server 500, the interworking server 500 is At least one advertisement content item information indicating what is at least one advertisement content included in the advertisement content channel configuration information corresponding to the calling terminal device 100 is first provided to the calling terminal device 100, and the calling terminal device ( As not already stored from 100, the requested advertisement content is provided to the calling terminal 100. Accordingly, the interworking server 500 may provide only the unsaved advertisement contents except the advertisement contents already stored in the calling terminal 100 among at least one advertisement content included in the advertisement contents channel configuration information. When providing the unsaved advertisement content, the reproduction sequence information determined based on the advertisement content channel programming information may be provided together.

On the other hand, the interworking server 500, it is preferable to store at least one advertising content in advance in the calling terminal device 100 according to the advertising content channel configuration information corresponding to the calling terminal device 100.

Accordingly, the companion server 500 stores predetermined time zone information for providing advertisement content in correspondence with each terminal device. Then, the interlocking server 500 provides an advertisement content download prompt message to the corresponding terminal device (eg, the calling terminal device 100) that has reached the corresponding providing time zone based on the provided time zone information, thereby providing the corresponding terminal device (eg, sending the call). The terminal device 100 induces a request to download the advertising content. Therefore, when the advertisement content download is requested from the corresponding terminal device (eg, the calling terminal device 100), the companion server 500 corresponds to the corresponding terminal device (eg, the calling terminal device 100) requesting the download. At least one corresponding advertisement content is provided to the corresponding terminal device (eg, the calling terminal device 100) according to the advertisement content channel configuration information. Here, the information provided for the time zone is information registered for a time zone in which the terminal device is not used by the user for each terminal device. Generally, the night time zone during which the user of the terminal device sleeps (for example, 23:00 to 05: 00).

Then, the interlocking server 500 transmits the advertisement viewing information returned to the video advertisement service server 300 from each terminal device (eg, the calling terminal device 100) to the video advertisement service server 300. .

The calling terminal apparatus 100 requests a call to a predetermined called terminal 200 and plays a video advertisement by reproducing at least one advertisement content provided from an external interworking server 500 during a call waiting time according to the calling request. The ring is displayed, and the predetermined advertisement viewing information according to the reproduction is returned.

Meanwhile, the foregoing description with reference to FIG. 1, which describes the advertisement ring providing service system of the present invention, may be performed at least according to the advertisement content channel programming information from the video advertisement service server 300 corresponding to the originating terminal apparatus 100. This can be said to be the case in which the interlocking server 500 provides one advertisement content to the calling terminal 100 in a download manner.

Thus, the case in which at least one advertisement content is provided to the calling terminal 100 in a real time streaming manner will be described with reference to FIG. 6 as follows.

In order to provide at least one advertisement content to the calling terminal device 100 in a real time streaming method, the IP 600 as an intelligent peripheral system capable of providing real time streaming of content to a predetermined terminal device in the communication network 400 may be provided. Will be further included.

When the IP 600 recognizes that the calling terminal device 100 subscribed to the video advertisement service requests the call to the called terminal device 200, the IP 600 displays the advertisement content channel programming information corresponding to the calling terminal device 100. At least one ad content that follows is requested to the interlocking server 500 and provided. The IP 600 provides real-time streaming of at least one advertisement content corresponding to the originating terminal apparatus 100 received from the companion server 500 to the originating terminal apparatus 100. Here, the IP 600 recognizes the originating request of the originating terminal device 100, the HLR (430) recognizes that the originating terminal device 100 is a terminal device subscribed to the video advertising service and the HLR (430) It may be possible by notifying the originating request of the calling terminal device 100 to the IP (600).

Thus, when the calling terminal device 100 makes a call to the called terminal device 200, at least one advertisement content provided from the interworking server 500 during the call waiting time according to the calling request is streamed through the IP 600. The video advertisement ring can be displayed by being provided and played, and the predetermined advertisement viewing information according to the reproduction is returned to the interworking server 500.

Hereinafter, the terminal device, in particular, the calling terminal device 100 will be described in detail with reference to FIG. 2. Here, the receiving terminal device 200 also has a configuration of the calling terminal device 100, it is natural that when performing a request to the other terminal device may perform the operation described below.

As shown in FIG. 2, the originating terminal device 100 includes an advertisement content storage unit 140 for storing at least one advertisement content, and an external predetermined interworking server when a request is made to the predetermined receiving terminal device 200. Receiving at least one advertisement content provided from the 500 and stored in the advertisement content storage unit 140, the advertisement content request and receiving unit 110, and reproduces the received at least one advertisement content to display the video advertising ring The playback unit 130 and the advertisement viewing information providing unit 120 for providing a predetermined advertisement viewing information for the at least one advertisement content to be reproduced through the playback unit 130 to the outside.

The advertisement content storage unit 140 is a storage unit that stores at least one advertisement content provided from the companion server 500 through the advertisement content request and reception unit 110. The advertisement content storage unit 140 stores a predetermined advertisement valid period for each stored advertisement content. After this time, it is possible to automatically delete the corresponding advertising content.

The reproducing unit 130 is a reproducing function unit for reproducing at least one advertisement content provided from the interworking server 500 when a request is made to the terminating terminal device 200, and may include a display unit and a speaker. That is, the playback unit 130, when the call request to the destination terminal device 200, if the playback order information based on the advertisement content channel configuration information corresponding to the call terminal device 100 is provided from the coordinated server 500, At least one advertisement content received in advance and stored in the advertisement content storage unit 140 and at least one advertisement content provided from the interlocking server 500 and stored in the advertisement content storage unit 140 upon request for transmission is reproduced Based on the information, the corresponding advertisement content can be played in the playback order. Therefore, when the call request is made by the call terminal 100, the video advertisement ring in which the advertisement content is played during the call waiting time will be displayed.

In response to the call request from the call terminal device 100, when a receiver of the call terminal device 200 receives an incoming call, a call function is established between the call terminal device 100 and the call receiving device 200. Recognizing this from the call processing function management unit (not shown) and the reproduction of the advertising content in the playback unit 130 is stopped, the playback unit 130 in accordance with the general call (the basic screen for voice calls, video during video calls) Screen) and the call tone will be output.

The advertisement content request and reception unit 110, at least one provided from an external interworking server 500 as a call processing function unit (not shown) that manages a call function requests the call to the destination terminal device 200. The advertisement content is received and stored in the advertisement content storage unit 140, or the provided at least one advertisement content is output to the reproduction unit 130 to be reproduced in real time through the reproduction unit 130.

In more detail, when the advertisement content is provided through the download method, the advertisement content request and reception unit 110 requests the call to the called terminal device 200, and the call terminal from the external interworking server 500. When at least one advertisement content item information indicating what is at least one advertisement content included in the advertisement content channel programming information corresponding to the apparatus 100 is received, the received advertisement content is stored among the advertisement contents stored in the advertisement content storage unit 140. It is determined whether there is advertisement content corresponding to the at least one advertisement content item information. Thus, if there is advertisement content corresponding to the received at least one piece of advertisement content item information, the advertisement content request and receiving unit 110, the remaining content that is not stored in the advertisement content storage unit 140 of the at least one advertisement content item information The advertisement content corresponding to the advertisement content item information is requested to the interworking server 500.

Accordingly, the advertisement content request and reception unit 110 is not stored in the advertisement content storage unit 140 among at least one advertisement content according to the advertisement content channel configuration information corresponding to the originating terminal device 100 itself according to the origination request. The advertisement content is received from the interworking server 500 and stored in the advertisement content storage unit 140. At this time, the advertisement content request and reception unit 110 provides the reproduction order information provided from the interworking server 500 to the reproduction unit 130.

Thus, as described above, the playback unit 130 is provided from the interlocking server 500 at the time of at least one advertisement content previously received in advance and stored in the advertisement content storage unit 140 and the call request to store the advertisement content. The at least one advertisement content stored in the unit 140 may be reproduced according to the reproduction order based on the reproduction order information of the video advertisement ring corresponding to the current transmission request.

On the other hand, the originating terminal device 100 may be stored in advance at least one advertising content for displaying the video advertising ring according to the corresponding advertising content channel configuration information corresponding to the transmission request in advance.

Accordingly, when the advertisement content request and reception unit 110 receives the advertisement content download guide message from the companion server 500, the advertisement content request and reception unit 110 may request the advertisement content download by accessing the companion content server 500 according to the received advertisement content download guide message. have. Accordingly, the advertisement content request and reception unit 110 receives at least one advertisement content provided from the companion server 500 and stores the at least one advertisement content in the advertisement content storage unit 140.

On the other hand, when the advertisement content is provided through a streaming scheme, the advertisement content request and reception unit 110 requests the call to the destination terminal device 200, from the external IP 600 to the calling terminal device 100. When the corresponding advertisement content is received by streaming, the received advertisement content is output to the playback unit 130.

Accordingly, as described above, the playback unit 130 may receive the advertisement content according to the advertisement content channel configuration information corresponding to the current transmission request from the video advertisement service server 300 from the IP 600 and reproduce the same in real time. have.

The advertisement viewing information providing unit 120 provides the interworking server 500 with predetermined advertisement viewing information about at least one advertisement content reproduced through the reproduction unit 130.

That is, the advertisement viewing information providing unit 120 displays the video advertisement by playing the advertisement contents in the playback order through the playback unit 130 during the call waiting time according to the call request. Corresponding ad content name information, play start and play end time information, play count information, access information related to the relevant advertisement product site, replay selection information, advertisement rejection selection information, terminal identification information Generate and store advertisement viewing information including at least one of the following.

In addition, the advertisement viewing information providing unit 120 has a predetermined predetermined providing cycle, and when the reaching cycle is provided, the advertisement viewing information providing unit 120 provides the advertisement viewing information generated and stored during the providing cycle to the interworking server 500 to provide a video advertisement service server ( Request delivery to 300). Accordingly, the interworking server 500 transmits the advertisement viewing information returned from each terminal device (eg, the calling terminal device 100) to the video advertising service server 300 to the video advertising service server 300. .

Hereinafter, the video advertisement service server 300 of the present invention will be described with reference to FIG. 3. As shown in FIG. 3, the video advertisement service server 300 stores an advertisement content storage unit 340 for storing at least one advertisement content, and stores advertisement content registered from an advertiser in the advertisement content storage unit 340. The advertisement information management unit 310 stores advertisement request information corresponding to each registered advertisement content, and the subscriber information management unit that divides subscribers into predetermined subscriber groups based on subscriber information of subscribers subscribed to the video advertisement service. 330 and a predetermined advertisement content channel are organized to correspond to each subscriber group classified by the subscriber information management unit 330 based on the advertisement request information corresponding to each advertisement content of the advertisement information management unit 310, When a request for advertising content channel configuration information for a terminal device (for example, the calling terminal device 100) from a predetermined interlocking server 500, the optical information of the subscriber group to which the terminal device (for example, the calling terminal device 100) belongs. Ad content management and organization unit 320 to provide high content channel programming information to the interlocking server 500, and predetermined advertising according to the reproduction of the advertising content returned from the external terminal device (for example, the calling terminal device 100) It includes a compensation information management unit 350 for accumulating and storing the viewing information corresponding to the subscriber of the terminal device (for example, the calling terminal device 100), and manages the compensation information for each subscriber.

The advertisement content storage unit 340 is a storage DB that stores at least one advertisement content registered from the advertiser, and may share the stored advertisement content with the companion server 500 or change the stored at least one advertisement content ( When ad content is added, ad content update, etc.) occurs, it is necessary to provide the ad content corresponding to the change to the interlocking server 500 to maintain the same storage state as the ad content stored / managed by the interlocking server 500. desirable.

The advertisement information management unit 310 stores the advertisement content registered from the advertiser for inclusion in the image advertisement ring in the advertisement content storage unit 340. The advertisement information management unit 310 stores advertisement request information input / registered from an advertisement unit corresponding to each registered advertisement content.

Here, the advertisement request information is information on a target to advertise the corresponding advertising content, and allows advertisers who want to advertise through a video advertising service such as gender, age, hobby, interest, diet, and preferred product to advertise. It may include a variety of information corresponding to the query requested to register.

The subscriber information management unit 330 preferably receives and stores subscriber information subscribed to the video advertisement service from the companion server 500. Accordingly, the subscriber information management unit 330 divides the subscribers into predetermined subscriber groups based on the subscriber information of the subscribers subscribed to the video advertising service. Here, the subscriber information is registered by the subscriber when subscribing the video advertisement service such as terminal identification information (eg, phone number), gender, age, hobby, interests, food, and avoidance of the subscriber for each subscriber of the terminal device. It may include various information corresponding to the query requested to be.

Accordingly, the subscriber information management unit 330, according to a predetermined grouping policy, the sex, age (for teens, twenties, etc.) of the subscribers subscribed to the video advertising service, food (vegetarians, non-vegetarians, etc.) And categorize subscriber groups based on subscribers' subscriber information entered into video advertising services such as interests (stocks, sports, musicals, etc.).

The advertisement content management and organization unit 320 stores information about each subscriber group divided by the subscriber information management unit 330. The advertisement content management and organizing unit 320 is predetermined to correspond to each subscriber group divided by the subscriber information management unit 330 based on the advertisement request information corresponding to each advertisement content stored in the advertisement information management unit 310. Organize advertising content channel of. That is, the advertisement content management and organization unit 320 corresponds to a subscriber group that is basically classified according to the subscriber definition registered from the subscriber at the time of joining the video advertising service, and thus target information of each advertisement content requested by the advertiser, that is, the advertisement request. According to the information, an advertising content group, which is an advertising content group, is organized. In addition, when a request for advertising content channel configuration information for a terminal device (for example, the calling terminal device 100) from a predetermined interlocking server 500, the advertising content management and organization unit 320, the corresponding terminal device (for example, calling terminal) The device 100 provides the advertisement content channel programming information of the subscriber group to which the device 100 belongs.

Here, the advertisement content channel configuration information may include advertisement content item information corresponding to at least one advertisement content that requires reproduction, and reproduction order information about an order of reproducing at least one advertisement content.

And, the advertisement content management and organization unit 320, the advertisement viewing information (ad content name information, playback start) for the corresponding advertisement content provided from a predetermined terminal device (for example, the calling terminal device 100) from the interlocking server 500. And at least one of play end time information, play count information, access information to the relevant advertisement product related site, replay selection information, advertisement rejection selection information, and terminal identification information). Based on the analysis of the preferred advertisement information for the subscriber of the terminal device (for example, the calling terminal device 100). That is, when the advertisement content management and organization unit 320 receives the advertisement viewing information (1, 2) from the interlocking server 500, the advertisement viewing information (1) (for example, fishing tackle advertisement A, the number of times of play, Relevant website access (2 times), 010-XXXX-XXXX) and advertisement viewing information (2) (e.g., cosmetics advertisement C, number of times of playback, no related website access, no advertisement rejection, 010-XXXX-XXXA) Based on the analysis of the preference advertisement for the subscriber of the "010-XXXX-XXXX" terminal device, generate the preference advertisement information (eg, fishing field preference increase), and the preference for the subscriber of the "010-XXXX-XXXA" terminal device By analyzing the advertisement, it is possible to generate preferred advertisement information (eg, falling in the cosmetic field).

The advertisement content management and organization unit 320 analyzes the preferred advertisement information of the corresponding subscriber according to the returned advertisement viewing information, and then the advertisement request information and subscriber corresponding to each advertisement content stored in the advertisement information management unit 310. Based on the preferred advertisement information corresponding to the actual advertisement response of each subscriber as well as each subscriber group divided by the information management unit 330, the previously stored subscriber group is updated and the advertisement content channel is adapted to correspond to the updated subscriber group. Reorganize.

Accordingly, the advertisement content management and organization unit 320 considers not only basic subscriber information but also advertisement viewing information returned from subscribers who have actually viewed the advertisement content through video advertisement ring, and considers each subscriber's preferences. Can be organized.

On the other hand, the advertising content management and organization unit 320, not at the time of requesting the advertising content channel programming information for the terminal device (for example, the originating terminal device 100) from the companion server 500, periodically or a predetermined event (for example : When the advertisement content storage unit 340 updates the advertisement content and reorganizes the advertisement content channel), the advertisement content channel programming information corresponding to the entire terminal device subscribed to the video advertisement service is also provided to the interworking server 500. It will be possible.

When the compensation information management unit 350 receives the advertisement viewing information for the corresponding advertisement content provided from the predetermined terminal device (for example, the calling terminal device 100) from the companion server 500, the advertisement viewing information corresponding terminal device (for example) : Accumulate and store corresponding to the subscriber of the calling terminal device (100), and manages the compensation information for each subscriber.

And, based on the compensation information for each subscriber, the compensation information management unit 350, if there is a subscriber having the total number of times of reproduction of the advertising content more than a predetermined first compensation number (for example, 100 times), the compensation information of the corresponding subscriber to the external predetermined It may be provided to a billing related server (not shown) to be used for discounts on communication rates, or may be provided to a terminal device (for example, the calling terminal device 100) to provide a reward coupon for discounts on communication rates. Alternatively, the reward information management unit 350, based on the reward information for each subscriber, if there is a subscriber with the same number of times the content reproduction is more than a predetermined second compensation (for example, 25 times) corresponds to a discount coupon for the advertising product It may be provided to a terminal device (for example, the calling terminal device 100).

As such, the compensation information management unit 350, according to the advertisement viewing information returned from the subscribers who actually watched the advertising content through the video advertising ring, the terminal device (for example, the calling terminal device (e.g. 100)) can be provided to support the provision.

Accordingly, according to the video advertisement service server 300 according to the present invention, considering not only the basic subscriber information but also the advertisement viewing information returned from subscribers who actually watched the advertisement contents through the video advertisement ring, the preference of each subscriber is considered. By organizing the advertising content channel, it is possible to provide a video advertisement ring that is optimally tailored to the corresponding subscriber during the call waiting time according to the origination of each terminal device, and is actually returned from subscribers who watch the advertisement content through the video advertisement ring. Compensation information for each subscriber according to the advertisement viewing information may be managed to provide a predetermined reward benefit to the corresponding terminal device according to the advertisement viewing.

Therefore, according to the advertisement ring providing service system according to the present invention, the video advertisement service server 300 in consideration of not only basic subscriber information but also advertisement viewing information returned from subscribers who have actually viewed the advertisement content through video advertisement ring. By using the advertisement content channel configuration information according to the organization of the advertising content channel in consideration of the subscriber's preference, the interlocking server 500 is optimally tailored to the calling terminal device 100 when the calling terminal device 100 is sent. Can be displayed and provided, and the video advertisement service server 300 manages the reward information for each subscriber according to the advertisement viewing information returned from the subscribers who watched the advertisement contents through the video advertisement ring. A certain reward may be provided to the terminal device.

Hereinafter, a control flow of an advertisement ring providing service method according to an exemplary embodiment of the present invention will be described with reference to FIGS. 4 to 5. Here, for convenience of description, the components shown in FIGS. 1 to 3 will be described with reference to corresponding reference numerals.

In an advertisement ring providing service method according to an exemplary embodiment of the present invention, the video advertisement service server 300 classifies subscribers into predetermined subscriber groups based on subscriber information of service subscribers, and provides at least one advertisement content provided by an advertiser. And arranging a predetermined advertising content channel to correspond to a subscriber group based on the advertisement request information corresponding to each advertisement content, and requesting the originating terminal device 100 to transmit to a predetermined called terminal device 200. And, when the calling terminal device 100 subscribed to the video advertising service requests the call to the called terminal 200, the interlocking server 500 is provided from the video advertising service server 300, the calling terminal device 100 Providing at least one corresponding advertisement content to the calling terminal device 100 according to the advertisement content channel programming information corresponding to the calling terminal device 100, and the calling terminal device 100 according to the calling request. D) displaying at least one advertisement content provided from the companion server 500 to display the image advertisement ring, and returning predetermined advertisement viewing information according to the reproduction; and the image advertisement service server 300 transmits the calling terminal device ( And accumulating and storing the advertisement viewing information returned from the 100 to correspond to the subscribers of the calling terminal apparatus 100 and managing reward information for each subscriber.

Hereinafter, referring to FIG. 4, a detailed control flow of the video advertisement service server 300 in the advertisement ring providing service method of the present invention will be described.

First, the video advertisement service server 300 stores the advertisement content registered from the advertiser to be included in the video advertisement ring in the advertisement content storage unit 340, and inputs / registers from the advertisement unit corresponding to each registered advertisement content. The advertisement request information is stored (S10). Here, the advertisement request information is information on a target to advertise the corresponding advertisement content, and the advertiser wants to advertise through a video advertising service such as gender, nine, hobbies, interests, food, preferred products, etc. It may include a variety of information corresponding to the query requested to register.

The video advertisement service server 300 receives subscriber information subscribed to the video advertisement service from the companion server 500 and stores the subscriber information in the subscriber information management unit 330 (S20). Here, the subscriber information is registered by the subscriber when subscribing the video advertisement service such as terminal identification information (eg, phone number), gender, age, hobby, interests, food, and avoidance of the subscriber for each subscriber of the terminal device. It may include various information corresponding to the query requested to be.

Accordingly, the subscriber information management unit 330 of the video advertisement service server 300 divides the subscribers into predetermined subscriber groups based on the subscriber information of the subscribers subscribed to the video advertisement service (S30). That is, the subscriber information management unit 330, according to a predetermined grouping policy, the sex, age (for teens, twenties, etc.) of subscribers subscribed to the video advertising service, food (vegetarians, non-vegetarians, etc.), Subscriber groups are classified based on subscriber information of subscribers subscribed to video advertising services such as interests (stocks, sports, musicals, etc.).

The advertisement content management and organization unit 320 of the video advertisement service server 300 retrieves and stores information on each subscriber group divided by the subscriber information management unit 330, and then corresponds to each advertisement content stored in step S10. Based on the advertisement request information, a predetermined advertising content channel is organized to correspond to each subscriber group divided by the subscriber information management unit 330 (S40). That is, the advertisement content management and organization unit 320 corresponds to a subscriber group that is basically classified according to the subscriber definition registered from the subscriber at the time of joining the video advertising service, and thus target information of each advertisement content requested by the advertiser, that is, the advertisement request. According to the information, an advertising content group, which is an advertising content group, is organized.

In addition, the video advertisement service server 300 determines whether the advertisement content channel configuration information for the terminal device (for example, the originating terminal device 100) is requested from the companion server 500 (S50), and the advertisement content channel formation. Upon requesting the information, the advertisement content management and organization unit 320 provides the advertisement content channel programming information of the subscriber group to which the corresponding terminal device (for example, the calling terminal device 100) belongs to the companion server 500 (S60). . Here, the advertisement content channel configuration information may include advertisement content item information corresponding to at least one advertisement content that requires reproduction, and reproduction order information about an order of reproducing at least one advertisement content.

In addition, the video advertisement service server 300 is the advertisement viewing information (ad content name information, playback start and end playback) for the corresponding advertising content provided from a predetermined terminal device (for example, the calling terminal device 100) from the companion server 500. At least one of time information, play count information, connection information related to the advertisement product related site, replay selection information, advertisement rejection selection information, and terminal identification information is received (S70). If received, by storing the received advertisement viewing information corresponding to the subscriber to manage the reward information for each subscriber (S80).

In this case, the video advertisement service server 300 analyzes the preferred advertisement information for the subscriber of the terminal device (eg, the calling terminal device 100) based on the advertisement viewing information received in step S70 (SS90). That is, the advertisement content management and organization unit 320, when the advertisement viewing information (1, 2) is received from the interlocking server 500, the advertisement viewing information (1) (for example, fishing tackle advertisement A, the number of times of play 5 times) , Relevant website access (2 times), 010-XXXX-XXXX) and advertisement viewing information (2) (e.g., cosmetics advertising C, number of times of play, no relevant website access, advertisement rejection selection, 010-XXXX-XXXA) Based on the analysis of the preference advertisement for the subscriber of the "010-XXXX-XXXX" terminal device to generate the preferred advertisement information (eg, fishing field preference increase), and to the subscriber of the "010-XXXX-XXXA" terminal device By analyzing the preference advertisement, it is possible to generate preference advertisement information (eg, falling in the cosmetic field).

After analyzing the preferred advertisement information of the corresponding subscriber according to the returned advertisement viewing information, the video advertisement service server 300 performs actual advertisements of individual subscribers as well as advertisement request information and each subscriber group corresponding to each stored advertisement content. Based on the preference advertisement information corresponding to the response, the previously stored subscriber group is updated (S95), and the advertisement content channel is reorganized to correspond to the updated subscriber group (S40).

On the other hand, instead of the above-described step S50 and S60 of Figure 4, on the other hand, the video advertising service server 300, the advertising content channel configuration information for the terminal device (for example, the calling terminal device 100) from the interlocking server 500 The advertisement content channel corresponding to all terminal devices subscribed to the video advertisement service, not at the time of request, or periodically or when a predetermined event (for example, update of the advertisement content of the advertisement content storage unit 340 or reorganization of the advertisement content channel) occurs. It will be possible to provide the organization information to the interlocking server 500.

And, although not shown in Figure 4, the video advertising service server 300, based on the compensation information for each subscriber managed in step S80, the total number of reproduction of the advertising content is a predetermined first compensation number (for example 100 times) or more. If there is a subscriber, the compensation information of the subscriber is provided to an external predetermined billing related server (not shown), so that the subscriber can use the discounted communication fee or the like, or the communication fee to the terminal device (for example, the calling terminal device 100). Reward coupons can be provided for discount benefits. Alternatively, the reward information management unit 350, based on the reward information for each subscriber, if there is a subscriber with the same number of times the content reproduction is more than a predetermined second compensation (for example, 25 times) corresponds to a discount coupon for the advertising product It may be provided to a terminal device (for example, the calling terminal device 100). As such, the video advertisement service server 300, according to the advertisement viewing information returned from the subscribers who actually watched the advertising content through the video advertising ring, the terminal device (for example, the calling terminal device) provides a certain compensation benefit according to the advertisement viewing. (100)) may serve to support the provision.

Accordingly, according to the control method of the video advertisement service server 300 according to the present invention, in consideration of not only basic subscriber information but also advertisement viewing information returned from subscribers who have actually viewed the advertisement contents through video advertisement ring, By organizing the advertising content channel considering the preference, it is possible to provide optimally customized video advertisements to subscribers during call waiting time according to the origination of each terminal device, and subscribers who watched the advertisement contents through the video advertisements. By managing the compensation information for each subscriber according to the advertisement viewing information returned from the advertisement can provide a certain compensation benefits according to the advertisement viewing to the terminal device.

Hereinafter, referring to FIG. 5, the advertising ring providing service method of the present invention will be described.

First, the calling terminal apparatus 100 determines whether there is an outgoing input from the user (S110), and if the outgoing input exists, the calling terminal apparatus 100 requests a call to the called terminal apparatus 200 (S120). Therefore, when the originating MSC 410 requests the HLR 430 to set up an outgoing call to the called terminal 200 (S125), the calling terminal apparatus (HLR 430) storing the additional service subscription information of each terminal apparatus (S125). It is determined whether the terminal 100 is a terminal device subscribed to the video advertising service (S130), and if the calling terminal device 100 is a terminal device subscribed to the video advertising service, the HLR 430 of the calling terminal device 100 Notify the originating request to the interlocking server 500 (S500). At this time, the HLR 430, the phone number of the calling terminal device 100, the phone number of the called terminal device 200, the subscriber ID of the calling terminal device 100, the specification and format information of the calling terminal device 100, etc. It can be provided as a linked server 500.

Accordingly, the interworking server 500 obtains the advertising content channel programming information corresponding to the calling terminal device 100 from the video advertisement service server 300 (S140) and at least one corresponding to the advertising content channel programming information. The advertisement content may be provided to the calling terminal 100 (S150). In this case, the companion server 500 preferably includes connection induction information for inducing connection to the corresponding advertisement product related site corresponding to each advertisement content to be provided in each advertisement content.

Here, in step S140, the companion server 500 requests the video advertisement service server 300 for the advertisement content channel configuration information corresponding to the calling terminal 100, and thus, steps S50 and S60 in FIG. By receiving the advertisement content channel configuration information corresponding to the originating terminal apparatus 100 from the image advertisement service server 300 performing the above, it is possible to obtain the advertisement content channel programming information corresponding to the originating terminal apparatus 100. On the other hand, the interlocking server 500 periodically or in accordance with the occurrence of a predetermined event (for example, the advertising content storage unit 340, the advertising content update, reorganization of the advertising content channel) from the video advertising service server 300 to the entire terminal device After receiving the advertisement content channel configuration information corresponding to the pre-stored, in step S140, the interlocking server 500, based on the previously stored advertising content channel configuration information, the advertising content corresponding to the calling terminal device 100 The channel listing information may be retrieved and obtained.

In this case, the companion server 500 may provide at least one corresponding advertisement content to the calling terminal 100 according to the advertisement content channel configuration information corresponding to the calling terminal 100 in step S150. The server 500 may provide reproduction order information for reproducing at least one advertisement content included in the advertisement content channel programming information, based on the advertisement content channel programming information.

All. Here, the advertisement content channel schedule information includes advertisement content item information corresponding to at least one advertisement content that requires reproduction, and at least one advertisement content reproduction order information.

Here, in step S150, the companion server 500 provides at least one advertisement content according to the advertisement content channel programming information before providing the at least one advertisement content according to the advertisement content channel programming information corresponding to the calling terminal device 100. It will be preferable to check whether the pre-stored in the calling terminal device (100).

Accordingly, step S150 is described in more detail, the companion server 500 includes at least one advertisement content item indicating what is at least one advertisement content included in the advertisement content channel programming information corresponding to the calling terminal device 100. Information is first provided to the calling terminal 100 (S152). Therefore, when the advertisement terminal item information is received, the calling terminal device 100 determines whether there is at least one advertisement content corresponding to the received advertisement content item information among the advertisement contents stored in the advertisement content storage unit 140. The advertisement content corresponding to the remaining advertisement content item information that is not stored in the advertisement content storage unit 140 among the at least one advertisement content item information is requested to the companion server 500 (S155). Thus, the interlocking server 500 provides the requested advertisement content to the calling terminal 100 as it is not stored (S157).

Accordingly, the calling terminal device 100 receives the advertisement content not previously stored in the advertisement content storage unit 140 among the at least one advertisement content according to the advertisement content channel configuration information corresponding to the advertisement content from the companion server 500 and receives the advertisement. It can be stored in the content storage unit 140, so that at least one of the advertising content according to the advertising content channel configuration information corresponding to the calling terminal device 100 is stored.

Thus, the calling terminal device 100, based on the playback order information provided from the linked server 500 of the at least one advertising content stored in the advertising content storage unit 140 during the call waiting time according to the call request. Ad content can be played in the order of playing. Therefore, when the call request is made by the call terminal device 100, the video advertisement ring is displayed during the call waiting time (S159).

Meanwhile, in step S125, the HLR 430 sets the outgoing call from the originating MSC 410 to the called terminal 200, and the called location includes information on the called MSC 420 in charge of the called terminal 200. Providing the information to the originating MSC (410) (S160), the originating MSC (410) requests the call setup to the destination MSC (420) (S170), the destination MSC (420) to the destination terminal device 200 The general call setup procedure of paging to provide a call setup ring (S180) will be performed. Accordingly, when the called party of the called terminal device 200 confirming the incoming ring receives and receives a call (S190), a call is established between the calling terminal device 100 and the called terminal device 200 (S200) and the call becomes possible.

At this time, the calling terminal device 100 stops the display of the advertising content, that is, the video advertising ring, the playback unit 130 displays the image according to the general call (base screen when the voice call, video screen when the video call) and the call sound Will be output.

As such, when the display of the video advertisement ring is terminated, the calling terminal device 100 corresponds to each of the advertisement contents played through the display of the video advertisement ring, and the advertisement content name information of the corresponding advertisement content, play start and play end time information, and play. The advertisement viewing information including at least one of the number information, the connection information to the advertisement product related site, the replay selection information, the advertisement rejection selection information, and the terminal identification information is generated and stored (S210). In addition, the calling terminal apparatus 100 determines whether a predetermined providing cycle is reached (S220), and when the providing cycle is reached, the advertisement terminal server provides the advertisement viewing information stored during the providing cycle time to the interworking server 500, thereby providing a video advertisement service server. Request for delivery to the 300 (S230). Accordingly, the interlocking server 500 provides the advertisement viewing information to the video advertisement service server 300 (S240), and the subscribers of the video advertisement service server 300 through the steps S70 and S80 in FIG. 4 described above. Compensation information can be managed.

On the other hand, the interworking server 500, it is preferable to store at least one advertising content in advance in the calling terminal device 100 in accordance with the advertisement content channel configuration information corresponding to the calling terminal device 100.

Although not shown in FIG. 5, the companion server 500 pre-stores predetermined provisioning time zone information for providing advertisement content corresponding to each terminal device, and reaches the corresponding provisioning time zone based on the provisioning time zone information. The terminal device (for example, the calling terminal device 100) may provide an advertisement content download prompt message. Accordingly, the corresponding terminal device (eg, the calling terminal device 100) receiving the advertisement content download inducing message requests the advertisement content download by connecting to the interlocking server 500 according to the received advertisement content downloading inducing message, and the interlocking server. In operation 500, at least one advertisement content corresponding to the advertisement content channel configuration information corresponding to the corresponding terminal device (eg, the calling terminal device 100) requesting a download is applied to the corresponding terminal device (eg, the calling terminal device 100). )) Here, the information provided for the time zone is information registered for a time zone in which the terminal device is not used by the user for each terminal device. Generally, the night time zone during which the user of the terminal device sleeps (for example, 23:00 to 05: 00).

Accordingly, according to the advertisement ring providing service method according to the present invention, the video advertisement service server 300 in consideration of not only basic subscriber information but also advertisement viewing information returned from subscribers who actually viewed the advertisement content through video advertisement ring. Using the advertisement content channel configuration information according to the organization of the advertising content channel in consideration of the subscriber's preference, the interlocking server 500 is optimally customized in the calling terminal device 100 when the calling terminal device 100 is sent. The video advertisement service server 300 manages the reward information for each subscriber according to the advertisement viewing information returned from the subscribers who watched the advertisement content through the video advertisement ring, and then compensates the schedule according to the advertisement viewing. Benefits can be provided to the terminal device.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

Ad content channel configuration information according to not only basic subscriber information but also ad content channel considering each subscriber's preference considering advertisement viewing information returned from subscribers who actually watched advertisement contents through video advertisement. By using, the interworking server can display the optimally customized video advertising ring at the calling terminal device when the calling terminal device is sent, and the advertisement viewing information returned from subscribers who actually watched the advertising content through the video advertising ring. When the advertising service service system and the advertising ring service service method that can manage the compensation information for each subscriber according to the video advertisement service server to provide a certain reward benefits according to the advertisement viewing to the corresponding terminal device, it is optimal for the subscriber Provide personalized advertising, promote product purchases and market opportunities for advertisers, New business can bring great advances in terms of effects that can generate profits, development of advertising content, development of advertising service model, diversification of service utilization, and commercialization of applied terminal equipment, video service advertisement server and interworking server. Not only is there a good chance of doing business, but it can be done clearly and realistically.

1 is a control block diagram of an advertisement ring providing service system according to an embodiment of the present invention.

2 is a control block diagram of a terminal device according to an embodiment of the present invention.

3 is a control block diagram of a video advertisement service server according to an embodiment of the present invention.

4 is a flowchart illustrating a method for providing an advertisement ring service according to an exemplary embodiment of the present invention.

5 is a control flowchart illustrating a control method of a video advertisement service server according to an embodiment of the present invention.

6 is a control block diagram of an advertisement ring providing service system according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: calling terminal device 200: called terminal device

300: video advertisement service server 400: communication network

410: originating MSC 420: incoming MSC

430: HLR 450: service subscriber information server

500: linked server

Claims (24)

delete delete delete delete An advertisement content storage unit for storing at least one advertisement content; An advertisement content request and reception unit configured to receive at least one advertisement content provided from an external predetermined interworking server and store the advertisement content storage unit when a request is made to a predetermined destination terminal device; A playback unit which displays the video advertisement ring by playing the received at least one advertisement content; And An advertisement viewing information providing unit for providing predetermined advertisement viewing information about at least one advertisement content played through the reproducing unit to the outside; The advertisement content request and reception unit, At least one provided from the companion server by requesting to download the advertisement content to the companion server when an advertisement content download guide message for inducing the download of the advertisement content is received from the companion server to provide a preset time zone for providing the advertisement content. Receives the advertising content of the content stored in the advertising storage unit, when the call request to the destination terminal device, if the advertisement content item information included in the predetermined advertising content channel configuration information from the companion server, provided, the advertising content The terminal device, characterized in that for receiving advertising content that is not stored in the advertisement content storage unit of the advertisement content according to the item information to the companion server. delete delete 6. The method of claim 5, The advertisement viewing information provider, When playing the advertising content played through the playback unit, the advertising content name information, the playback start and end time information, the number of times of play, information on the connection to the relevant advertisement product site information, replay selection information, Generating and storing advertisement viewing information including at least one of advertisement rejection selection information and terminal identification information, and providing the advertisement viewing information stored during the providing period to the companion server when a predetermined providing period is reached. Terminal device. An advertisement content storage unit for storing at least one advertisement content; An advertisement information management unit storing advertisement content registered from an advertiser in the advertisement content storage unit, and storing advertisement request information corresponding to each registered advertisement content; A subscriber information management unit classifying subscribers into predetermined subscriber groups based on subscriber information of subscribers subscribed to the video advertising service; Based on the advertisement request information corresponding to each advertisement content of the advertisement information management unit, a predetermined advertisement content channel is organized to correspond to each subscriber group classified by the subscriber information management unit, and the predetermined terminal device is connected to An advertisement content management and organization unit for providing advertisement content channel organization information of the subscriber group to which the terminal device belongs to the companion server when requesting advertisement content channel organization information for the mobile station; And A reward information management unit for accumulating and storing predetermined advertisement viewing information corresponding to reproduction of advertisement content returned from an external predetermined terminal device in correspondence with subscribers of the corresponding terminal device, and managing reward information for each subscriber; The advertising content management and organization unit, Ad content name information, play start and end time information, number of times of play, information on connection to the relevant advertisement product site, replay selection information, Analyzes preference advertisement information for the subscriber of the terminal device based on the advertisement viewing information including at least one of advertisement rejection selection information and terminal identification information, and the advertisement corresponding to each advertisement content of the advertisement information management unit. Based on the request information and each subscriber group divided by the subscriber information management unit and the preferred advertisement information for the subscriber, the video advertising, characterized in that for updating the subscriber group and organize the advertising content channel to correspond to the subscriber group Service server. delete The method of claim 9, The compensation information management unit, On the basis of the reward information for each subscriber, if there is a subscriber having the total number of advertisement content reproduction times more than a predetermined first compensation number, the reward information of the corresponding subscriber is provided to an external predetermined billing related server or a reward coupon is provided to the corresponding terminal device. Or, if there is a subscriber having the same advertisement content playing frequency or more than a predetermined second compensation number, providing a discount coupon for the corresponding advertisement product to the terminal device. The method according to claim 9 or 11, The advertising content channel configuration information, And an advertisement content item information corresponding to at least one advertisement content requiring reproduction, and at least one advertisement content reproduction order information. delete delete delete delete In the video advertising display method of the terminal device, Requesting transmission to a predetermined called terminal device; Receiving and storing at least one advertisement content provided from an external predetermined interworking server when a call is requested; Displaying the video advertisement ring by playing the stored at least one advertisement content; And Returning predetermined advertisement viewing information about at least one advertisement content to be reproduced to the outside; At least one provided from the companion server by requesting to download the advertisement content to the companion server when an advertisement content download guide message for inducing the download of the advertisement content is received from the companion server to provide a preset time zone for providing the advertisement content. Receiving and storing the advertisement content of the; Receiving and storing at least one advertisement content provided from the interworking server in the call request, When the call request, if the advertisement content item information included in the predetermined advertising content channel configuration information is provided from the coordinated server, request the advertisement content that is not stored among the advertisement content according to the advertisement content item information to the linked server Image advertising display method of the terminal device characterized in that for receiving. delete delete The method of claim 17, Responding to the advertisement viewing information to the outside, Ad content name information, play start and end time information, play count information, access information related to the relevant advertisement product site, replay selection information, advertisement rejection selection information, terminal identification information And generating and storing the advertisement viewing information including at least one of the at least one of the advertisement viewing information, and providing the advertisement viewing information stored during the providing period to the companion server. Display method. Classifying subscribers into predetermined subscriber groups based on subscriber information of subscribers subscribed to the video advertising service; Organizing a predetermined advertising content channel to correspond to each of the subscriber groups which are divided based on the advertisement request information corresponding to each advertisement content registered from the advertiser; Providing advertisement content channel programming information of a subscriber group to which the terminal device belongs to the companion server when requesting advertisement content channel programming information for a predetermined terminal device from an external predetermined companion server; Accumulating and storing predetermined advertisement viewing information corresponding to reproduction of advertisement content returned from an external predetermined terminal device so as to correspond to a subscriber of the corresponding terminal device, and managing reward information for each subscriber; And Ad content name information, play start and end time information, number of times of play, information on connection to the relevant advertisement product site, replay selection information, Analyzing preferred advertisement information for the subscriber of the terminal device based on the advertisement viewing information including at least one of advertisement rejection selection information and terminal identification information; And Updating the subscriber group and configuring the advertisement content channel to correspond to the subscriber group based on the advertisement request information corresponding to each advertisement content and the preferred advertisement information for each subscriber group and the subscriber. Control method of a video advertising service server comprising a. delete 22. The method of claim 21, On the basis of the reward information for each subscriber, if there is a subscriber having the total number of advertisement content reproduction times more than a predetermined first compensation number, the reward information of the corresponding subscriber is provided to an external predetermined billing related server or a reward coupon is provided to the corresponding terminal device. Or providing a discount coupon for the corresponding advertisement product to the corresponding terminal device when the subscriber having the same advertisement content playing frequency is greater than the predetermined second compensation number. The method of claim 21 or 23, The advertising content channel configuration information, And at least one advertisement content item information corresponding to at least one advertisement content requiring reproduction, and at least one advertisement content reproduction order information.

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