KR20020005860A - Advertising method and apparatus therefor on internet and mobile communition system - Google Patents

Abstract

PURPOSE: An advertising method and apparatus in a mobile communication an Internet system are provided to remove a mobile communication user's inconvenience to access an Internet site to view an advertisement intentionally, and remove an unnecessary effort in view of time and space for obtaining an advertisement profit by automatically transmitting an advertisement related to a charge reduction of a mobile communication terminal to the mobile communication terminal. CONSTITUTION: An advertiser(10) transits a content and a target of an advertisement to an advertisement service site(20). The advertisement service site(20) transmits an advertisement message corresponding to the advertisement content requested by the advertiser(10) to a mobile communication terminal(40) through a mobile communication provider(30). A user of the mobile communication terminal(40) has no problem in his or her own voice communication since the advertisement content is received as a character message, not a voice communication. The advertisement service site(20) refers to a member DB(26) in order to select an advertisement target requested by the advertiser(10). The mobile communication provider(30) checks whether the mobile communication terminal user requested by the advertisement service site(20) has received the advertisement message. The check result is informed the advertisement service site(20) by the mobile communication provider(30). The advertisement service site(20) provides an amount of money corresponding to the advertisement message destination number by the mobile communication terminal users to the mobile communication provider(30). The mobile communication provider(30) reduces as much as the amount of money provided from the advertisement service site(20) from a use charge bill of the mobile communication terminal user, for billing. Thus, the user of the mobile communication terminal(40) is benefited by the advertisement profit by the character message which would not cause a problem to his or her voice communication and his or her bill is reduced as much as the advertisement profit from the mobile communication terminal use amount of money.

Description

Advertising method and apparatus therefor on internet and mobile communication system}

The present invention relates to the provision of advertising services in mobile communication and Internet systems. A mobile communication terminal user who is a member subscribed to an advertising service site established on the Internet provides an advertisement message provided by an advertiser (or an advertising agency) to his mobile communication. The present invention relates to a method for providing an advertisement service, which is received by the terminal, and the advertisement service site bears a part of the fee for using the mobile communication terminal.

Future mobile communication services will continue to evolve in line with the commercialization of IMT2000. In other words, it is expected to satisfy the user's needs further by equipping with intelligence, imaging and multimedia functions. In particular, it is expected that mobile communication services connected with the Internet will be actively researched and developed to further improve the quality of life of users.

As for the free call related to mobile communication, when a user clicks on an internet banner advertisement recently, a discount is associated with a communication fee and a form of earning cyber money after hearing an advertisement through a mobile communication terminal by voice.

However, the above methods are not activated because of the inconveniences of the mobile terminal users,

In the case of an advertisement method that reduces a certain amount from the usage fee of a mobile terminal by clicking an Internet banner advertisement, it is inconvenient to invest a certain time to watch a banner advertisement by using a computer connected to a network or accessing an advertisement site. have.

On the other hand, in the case of advertising method that saves cyber money to users in exchange for receiving advertisement through voice, and deposits to bankbook when a certain amount of cyber money is accumulated, it is almost impossible to receive calls from other places when listening to the advertisement. It is inconvenient that they can't approach the user with advertisements. In addition, because a certain amount of cyber money must be accumulated to be deposited into the user's bankbook, there is also a inconvenience that can not feel the reduction benefits. That is, since the use price of the mobile communication terminal is not directly exempted, the benefits of exemption cannot be felt.

Accordingly, an object of the present invention is to provide an improved advertising method using a mobile communication terminal, which is currently distributed in one per two persons, as an advertising medium.

It is an object of the present invention to provide an improved advertising method that enables a mobile communication terminal user to receive an advertisement without interrupting his or her call.

In addition, an object of the present invention is to provide an improved advertising method that enables the mobile communication terminal user to feel the revenue from receiving an advertisement.

The present invention provides an improved advertisement providing method for providing an advertisement consisting of text and video to a mobile communication terminal user using the message receiving function of the mobile communication terminal, and reducing the charge of using the mobile communication terminal to an advertisement receiver. The purpose.

Another object of the present invention is to provide an advertisement service system and an advertisement service apparatus suitable for the above advertisement method.

1 conceptually illustrates an advertising method according to the present invention.

Figure 2 is a block diagram showing the configuration of an embodiment of an advertising system according to the present invention.

Figure 3 is a block diagram showing the configuration of another embodiment of an advertising system according to the present invention.

Figure 4 shows the configuration of the Mallnmalls.com site.

Advertising method according to the present invention to achieve the above object is

In the advertising service method using a mobile communication terminal,

(a) receiving and storing member information including at least a phone number of a mobile communication terminal from members requesting an advertisement service through the mobile communication terminal;

(b) receiving advertisement contents from an advertiser; And

and (c) transmitting an advertisement message consisting of text and video suitable for the advertisement contents to the member's mobile communication terminal.

Advertisement system according to the present invention to achieve the above another object is

In the advertisement service system using a computer network and a mobile communication terminal,

A member database for receiving and storing member information including at least a telephone number of a mobile communication terminal from members requesting an advertisement service through a mobile communication terminal through the computer network;

An advertisement receiving unit receiving advertisement contents from an advertiser;

An advertisement transmitting unit which transmits an advertisement message consisting of text and a video suitable for the advertisement contents and a phone number of the member to a mobile communication company, and receives a transmission result from the mobile communication company;

A message server installed in a mobile communication company and transmitting an advertisement message transmitted from the advertisement transmission unit to the telephone number;

According to the transmission result received by the advertisement transmitting unit characterized in that it comprises a call charge reduction amount database to store the call charge reduction amount of the member and provide it to the mobile communication company.

Advertisement apparatus according to the present invention for achieving the above another object is

In the advertisement service device using a computer network and a mobile communication terminal,

A member database for receiving and storing member information including at least a phone number of a mobile communication terminal from members requesting an advertisement service through the computer network through the computer network;

An advertisement receiving unit receiving advertisement contents from an advertiser;

Sending an advertising message consisting of text and video suitable for the advertising content and the member's phone number to the mobile communication company that transmits the advertising message requested to the requested telephone number, and receives the transmission result from the mobile communication company part;

According to the transmission result received by the advertisement transmitting unit characterized in that it comprises a call charge reduction amount database to store the call charge reduction amount of the member and provide it to the mobile communication company.

According to the advertisement method according to the present invention, an advertiser receives an advertisement order to an internet site providing an advertisement service according to the present invention, and the Internet site providing the advertisement service provides a customized advertisement to a member through a mobile communication company. The member who receives the advertisement is exempt from a portion of the fee charged by the mobile carrier.

According to the advertisement method of the present invention, since the advertisement is performed to the holder of the mobile communication terminal whose identity is guaranteed and the customized advertisement using the member information can be performed, the advertiser can expect the advertisement with high reliability and high marketing effect. .

According to the advertisement method of the present invention, the mobile communication company can improve the rate of return through a fixed customer acquisition and callback phone that fixedly receives the message service.

According to the advertisement method of the present invention, the mobile communication terminal user is provided with an opportunity to receive a reduction in the mobile communication terminal usage fee by receiving a message that does not interfere with his or her voice call.

The advertising method of the present invention provides an opportunity for an advertising service provider to attract a large number of mobile subscribers to join their site.

The advertising service provider includes customer authentication function, SMS (Short Message Service) message transmission function, acknowledgment function, voice recording function, charge statistics function, and additional functions such as message number assignment, address book and group management function, and reception group designation function. In addition to sending advertisements to the mobile terminal, including the address book web synchronization function, the user can simplify the series of steps such as reducing the mobile terminal usage fee and receiving the mobile terminal bill. Provide as much as possible.

Hereinafter, the configuration and operation of the present invention will be described in detail with reference to the accompanying drawings.

1 conceptually illustrates an advertising method according to the present invention.

In FIG. 1, 10 denotes an advertiser or an advertising agency (hereinafter referred to as an advertiser), and 20 denotes an advertisement service site for providing advertisements requested from the advertiser 10 to a mobile communication terminal user according to the advertisement method according to the present invention. com, and 30 is a mobile communication company that provides the mobile communication terminal 40 with an advertisement message requested from the advertising service site 20.

The advertisement service site 20 includes an advertiser customer DB (Data Base) 22 having information related to an advertiser, an advertisement DB 24 storing advertisement contents requested by the advertiser 10, and a member DB having information related to a member. (26) is provided.

The advertising method according to the present invention is performed as follows.

First, the advertiser 10 transmits the content of the advertisement and the advertisement target to the advertisement service site 20. The content of the advertisement is preferably limited to the maximum capacity that can be accommodated in the mobile communication terminal (40). That is, if the number of text messages that can be accommodated in the mobile communication terminal 40 is 40 characters, the content of the advertisement is also composed of less than 40 characters. In addition to the advertisement message, a mobile communication terminal user may directly contact to obtain detailed information related to the advertisement (hereinafter referred to as CallBack) and an Internet address (hereinafter referred to as URL) for accessing the advertiser's 10 wireless Internet site. It is desirable to send CallBack together.

The advertisement service site 20 transmits an advertisement message corresponding to the advertisement content requested from the advertiser 10 to the mobile communication terminal 40 via the mobile communication company 30. Since the user of the mobile communication terminal 40 receives the advertisement contents through a text message rather than a voice call, his or her voice call does not interfere at all.

The advertisement service site 20 refers to the member DB 26 to select an advertisement target requested from the advertiser 10.

The mobile communication company 30 checks whether the mobile communication terminal user requested from the advertisement service site 20 has received the advertisement message.

The result checked by the mobile communication company 30 is notified to the advertising service site 20.

The advertisement service site 20 provides the mobile communication company 30 with an amount corresponding to the number of times of receiving an advertisement message for each mobile communication terminal user. The mobile telecommunication company 30 will reduce the amount of money provided by the advertisement service site 20 in the user's bill of use of the mobile telecommunication terminal and claim the amount.

In this way, the user of the mobile communication terminal 40 receives the advertising revenue by text messages that have no problem in his or her voice call, and is also reduced as much as the advertising revenue in the amount of the mobile communication terminal. Can be.

Existing simple text message transmission has caused dissatisfaction from the mobile terminal user's point of view, which has been a major obstacle to activation. Therefore, it is possible to activate the existing simple text message advertising market by sending advertisements to members recruited using the Internet.

There are two types of users (members) who receive advertisements. First, there are existing advertiser members, and second, general members recruited from the Internet. In some cases, advertisements may be sent to first and second users at the same time, and in some cases, may be sent to only one portion. Certain rate discounts are also applicable.

The present invention is not only to increase the efficiency of the advertisement is sent in the form of customized advertising based on a quick and accurate database, it is also possible to access additional wireless Internet site to the callback or mobile communication terminal using the 080 service.

With on-line advertising through mobile messenger and web (subsidiary) rather than off-line advertising through existing newspapers and pamphlets, advertisers can maximize the cost-effectiveness, enhance corporate image by reducing rates, and preempt Mobile's preoccupation with competitors. In the case of telecom operators, sales and profits increase as call volume increases due to call back service through WAP (Wireless Application Protocol), and users benefit from the reduction of call volume for mobile terminals. As LOYALTY is increased, sales increase and promotion effect can be achieved at the same time.

Advertising by text and video may be performed for members of the advertiser. The advertiser customer DB 22 stores member information related to the member of the advertiser. Member information stored in the advertiser customer DB 22 is provided from the advertiser (10).

At present, most advertisers 10 operate their own homepages and provide various services to members who subscribe to them. The advertisement service site 20 performs advertisements by text and video for members who subscribe to the homepage of the advertiser 10.

Figure 2 is a block diagram showing the configuration of an embodiment of an advertising system according to the present invention.

In FIG. 2, 10 is an advertiser (or an advertising agency), 22 is an advertisement receiving unit, 24 is a member DB, 26 is an advertisement target extraction unit, 28 is an advertisement transmitting DB, 30 is an advertisement transmitting unit, 32 Is a mobile communication company, 34 is a member terminal, and 36 is a toll reduction DB.

The advertisement receiver 32 receives advertisement contents and advertisement target information provided from the advertiser 10. The advertisement content may include a contact for the advertisement and a URL CallBack.

The member DB 26 stores information related to the members who applied for the call charge reduction benefit service according to the advertisement reception. Member information stored in the member DB 26 includes the necessary information to perform a customized advertisement. For example, the member information includes a social security number, a job, a place of residence, a model of a mobile communication terminal, a telephone number, and the like.

The advertisement target extraction unit 34 extracts members suitable for the advertisement target information received through the advertisement receiver 32 from the member DB 26. The extracted member information includes a member ID, a telephone number of a mobile communication terminal, a social security number, and the like.

The advertisement transmission DB 36 stores the advertisement contents received through the advertisement receiving unit 32 and the member information extracted by the advertisement target extraction unit 36.

The advertisement transmission unit 38 provides the contents stored in the advertisement transmission DB 36 to the mobile communication company 40 and receives the transmission result from the mobile communication company 40.

The mobile communication company 40 transmits an advertisement message corresponding to the advertisement contents to the telephone number provided from the advertisement transmission unit 38. Advertisements are sent in the form of Short Message Service (SMS). The mobile communication terminal 40 receives an advertisement by SMS. Since the SMS service does not interfere with voice calls, the user of the mobile communication terminal 40 does not need to spend a separate time for receiving an advertisement.

The toll reduction amount DB 39 stores a reduction amount of the mobile communication terminal user according to the advertisement transmission result transmitted from the advertisement transmission unit 38.

The operation of the apparatus shown in FIG. 2 will be described in detail.

First, in the process of ①, the advertiser 10 transmits the advertisement contents and the advertisement target to the advertisement receiving unit 12.

Through the process of ②, the phone numbers of the members suitable for the advertisement target are extracted.

Through the process of ③ stores the phone number and the advertising content of the members suitable for the advertisement target in the advertisement transmission DB (36).

Through the process of ④ transmits the phone number and the advertising content to the advertisement transmission unit 38.

Inquiry of the terminal type of the member through the process of ⑤. The reason for inquiring the terminal type is to send a message in the form of URL CallBack when the terminal supports URL CallBack, and to send only SMS when the terminal does not support the URL CallBack.

The phone number and the advertisement message are transmitted to the mobile communication company 30 through the process of ⑥ based on the inquired result.

The advertisement message is transmitted to the member's mobile terminal through ⑦ and ⑧. At this time, the process of ⑦ is SMS, and the process of ⑧ is SMS + URL CallBack.

When the transmission is completed, the mobile communication company 30 transmits the transmission completion to the advertisement transmission unit 38 through the process of ⑨.

The advertisement transmission unit 38 receiving the notification accumulates the member's call reduction amount in the call charge reduction amount DB 39 through the process of p.

In the case of sending SMS + URL CallBack, member accesses the corresponding wireless homepage. This process is optional depending on the member's choice.

⑫ is a process of transmitting the call charge reduction amount to the mobile communication company 30.

Table 1 shows the types of advertising messages received by the mobile communication terminal.

Department store Lotte Department Store. Special Bargain. Period 2000.5.1-2 (two days). 20% discount on precious metals, call (callback) 080-123-7891, connect to the Internet (www.LOTTE.com) insurance Samsung Fire & Marine Insurance. Special Offer Millennium Car Free Insurance. Special offer upon joining now. Call us at 080-123-7777. Internet access (www.ssinsu.com) Movie / Theatre``` Myeongbo Theater. Currently screening most popular "Messenger Eye 001". 10% discount on the remaining 100 seats. Reservations 080-123-7777. Internet (www.younghwa.co.kr) connection 700 times The stock price is currently rising by 10 points. Recommendations for unknown jackpots. More information 700-1234 Fashion / Clothing Knicks Jeans Limited Time Special Sale Price (Callback) 080-123-4567.

The advertising message consists of an SMS message and a callback message. In the department store advertising message, "Lotte department store. Special bargain, period 2000. 5.1-2 (two days). 20% discount of precious metals. Part is an SMS message.

The callback message is a telephone number or wireless Internet address which is not visible to the user but is directly connected by the user of the mobile terminal receiving the message by pressing the send button.

Table 2 shows the file format of the fee storage data.

Serial Number ID (member ID of the advertising site) Mobile terminal number Resident registration number Price Processing result (error type) 10 bytes 12 bytes 11 bytes 13 bytes 12 bytes 4 bytes

Examples of errors are as follows:

end. "JL01": Social Security Number Mismatch

I. "JL02": No mobile terminal number

All. "JL03": Social ID number and mobile terminal number mismatch

la. "JL05": Termination Subscriber

hemp. "JL05": PPS subscriber

bar. "JL06": Other

Fee collection materials are available via the Internet and can also be provided offline.

Figure 3 shows the configuration of another embodiment of an advertising system according to the present invention.

In the device shown in FIG. 3, the detailed description of the same operation as that shown in FIG. 2 will be omitted.

The system shown in FIG. 3 further includes an advertiser customer DB 22 in addition to the system shown in FIG. The advertiser customer DB 22 stores member information related to the member of the advertiser 10. Member information stored in the advertiser customer DB 22 is provided from the advertiser (10).

The advertisement receiver 32 receives advertisement contents, an advertisement target, and advertiser member information provided from the advertiser 10. The advertisement content may include a contact for the advertisement and a URL CallBack. The advertiser member information is stored in the advertiser customer DB 22.

The advertisement target extractor 34 extracts members suitable for the advertisement target information received through the advertisement receiver 32 from the advertiser customer DB 22 and the member DB 26.

The advertisement transmission DB 36 stores the advertisement contents received through the advertisement receiving unit 32 and the member information extracted by the advertisement target extraction unit 36.

The advertisement transmission unit 38 provides the contents stored in the advertisement transmission DB 36 to the mobile communication company 40 and receives the transmission result from the mobile communication company 40.

The mobile communication company 40 transmits an advertisement message corresponding to the advertisement contents to the telephone number provided from the advertisement transmission unit 38. The mobile communication terminal 40 receives an advertisement by SMS.

The toll reduction amount DB 39 stores a reduction amount of the mobile communication terminal user according to the advertisement transmission result transmitted from the advertisement transmission unit 38.

The present invention additionally collects representative advertisers in a separate Internet site (Mallnmalls.com site) so that users can easily obtain additional information. This allows users to access more conveniently in the form of a model in which mobile communication and the Internet are linked.

Mallnmalls.com site is too much information on the existing search site, causing user inconvenience, after all, the user wants to alleviate this because it is to find the best service site.

Therefore, Mallnmalls.com's goal is to collect the strongest and best sectoral sites and make the majority of them the most significant of the advertising services site (mfreei.com).

Figure 4 shows the configuration of the Mallnmalls.com site.

The Mallnmalls.com site is divided into shoping Mallnmalls related to direct sales and Service Mallnmalls related to indirect sales.

The shoping Mallnmalls and Service Mallnmalls are again composed of detailed malls.

In the advertisement method of the present invention, the representative advertisers are collected on the Mallnmalls.com site, and the Mallnmalls.com site is linked with the advertisement service site to facilitate member recruitment.

As described above, according to the present invention, the mobile communication terminal user does not need to access the Internet site to see the advertisement, and automatically sends the advertisement associated with the rate reduction of the mobile communication terminal to the mobile terminal, thereby increasing the advertising revenue. There is no need for extra time or space to acquire.

In addition, advertisers can use targeted marketing to send informational advertisements by age, region, and personalized form. Ad exposure can reach nearly 100% and access to Internet sites using callbacks or mobile communications. Therefore, the contribution to advertisers is higher than other advertising media.

In addition, since the usage fee of the mobile communication terminal is reduced, the LOYALTY for the advertiser may be naturally increased.

Lastly, the telecom service provider generates additional profits from callbacks and contributes to the efficiency of wireless network use.

Claims (14)

In the advertising service method using a mobile communication terminal, (a) receiving and storing member information including at least a phone number of a mobile communication terminal from members requesting an advertisement service through the mobile communication terminal; (b) receiving advertisement contents from an advertiser; and (c) transmitting an advertisement message consisting of text and video suitable for the advertisement contents to the mobile communication terminal of the member. The method of claim 1, wherein step (c) (c1) transmitting the advertisement message and the telephone number to a mobile communication company that transmits the requested advertisement message to the requested telephone number; (c2) receiving a transmission result of an advertisement message from a mobile communication company. The method of claim 2, wherein (c1) (c11) inquiring a model of a mobile communication terminal having a telephone number; (c12) When the model of the mobile communication terminal supports the URL CallBack for accessing the wireless homepage, the mobile communication service provider transmits an advertisement message and the URL CallBack for accessing the advertiser's wireless homepage. Advertising service method comprising the step of transmitting only the advertising message to the company. The method of claim 2, Accumulating the member's mobile communication terminal fee reduction according to the transmission result; And And providing the usage fee reduction amount to the mobile communication company. The method of claim 1, The process (a) receives and stores items suitable for the target advertisement from members, Step (b) above (b1) receiving an advertisement content and an advertisement target from an advertiser; And (b2) a method of extracting a member suitable for the advertisement target from the member DB. The method of claim 1, wherein the step (a) is performed on the Internet. The method of claim 1, wherein step (b) is performed on the Internet. [Claim 2] The method of claim 1, wherein the step (b) receives member information about members who have subscribed to the advertiser site from the advertiser. In the advertisement service system using a computer network and a mobile communication terminal, A member database for receiving and storing member information including at least a telephone number of a mobile communication terminal from members requesting an advertisement service through a mobile communication terminal through the computer network; An advertisement receiving unit receiving advertisement contents from an advertiser; An advertisement transmitting unit which transmits an advertisement message consisting of text and a video suitable for the advertisement contents and a phone number of the member to a mobile communication company, and receives a transmission result from the mobile communication company; A message server installed in a mobile communication company and transmitting an advertisement message transmitted from the advertisement transmission unit to the telephone number; And a toll reduction database for storing the call charge reduction amount of the member according to a transmission result received by the advertisement transmission unit and providing the same to a mobile communication company. The method of claim 9, The advertisement receiving unit receives advertisement target information for a target advertisement together with advertisement contents from the advertiser, An advertisement target extraction unit for extracting telephone numbers of members suitable for the advertisement target information from the member database; And And an advertisement transmission database for storing the telephone number and advertisement contents extracted by the advertisement target extraction unit and providing the advertisement number to the advertisement transmission unit. The method of claim 9, The advertisement transmission unit inquires the model of the mobile communication terminal having the phone number to the mobile communication company, and if the model of the mobile communication terminal supports URL CallBack to access the wireless homepage advertising message and advertiser to the mobile communication company Advertisement service system characterized in that it transmits a URL CallBack to access the wireless homepage of, and if not supported only transmits an advertising message to the mobile communication provider. In the advertisement service device using a computer network and a mobile communication terminal, A member database for receiving and storing member information including at least a telephone number of a mobile communication terminal from members requesting an advertisement service through a mobile communication terminal through the computer network; An advertisement receiving unit receiving advertisement contents from an advertiser; Sending an advertising message consisting of text and video suitable for the advertising content and the member's phone number to the mobile communication company that transmits the advertising message requested to the requested telephone number, and receives the transmission result from the mobile communication company part; And a toll reduction database for storing the call charge reduction amount of the member according to a transmission result received by the advertisement transmission unit and providing the same to a mobile communication company. The method of claim 12, The advertisement receiving unit receives advertisement target information for a target advertisement together with advertisement contents from the advertiser, An advertisement target extraction unit for extracting telephone numbers of members suitable for the advertisement target information from the member database; And And an advertisement transmission database for storing the telephone number and the advertisement contents extracted by the advertisement target extraction unit and providing the advertisement number to the advertisement transmission unit. The method of claim 12, The advertisement transmission unit inquires the model of the mobile communication terminal having the phone number to the mobile communication company, and if the model of the mobile communication terminal supports URL CallBack to access the wireless homepage advertising message and advertiser to the mobile communication company Advertisement apparatus characterized in that it transmits a URL CallBack to access the wireless homepage of, and if not supported only transmits an advertisement message to the mobile communication company.