KR20020050210A - Advertisement method with no charge mobile service of mobile phone - Google Patents

Abstract

PURPOSE: An advertising method for a free mobile service of a mobile phone is provided to increase the effectiveness of an advertisement by enabling a user to use services free of charge instead of watching one or more advertisements in all sorts of mobile services charged through a mobile phone. CONSTITUTION: Internet contents are constructed on web for providing free mobile services to mobile phone users. An advertisement providing site is opened. An operator of the site collects an advertiser and produces desired mobile services and advertisements. After that, the advertisements are displayed to the site. The advertiser makes a contract with mobile communication companies. A mobile phone user selects an advertisement suitable for the user's taste. The user is authorized to use free mobile services. The user watches the advertisement by downloading a service to the user's terminal. The advertisement is restrictively provided to the user within a fixed period. The restriction of using the services is designated in consideration of damages influenced on the advertiser.

Description

Advertisement method with no charge mobile service of mobile phone}

The present invention provides an advertising method for a free mobile service of a mobile phone, and more specifically, a service fee, which is provided for a fee at the request of a user, among a variety of mobile services available through a mobile phone terminal, is paid by the advertiser to be supplied for free. Instead of allowing the service users to advertise in voice or text, the present invention relates to an advertising method for a free mobile service of a mobile phone, which allows a user to reduce costs and enables an advertiser to efficiently advertise.

In general, with the spread of mobile phones, SMS (Short Message Service) for sending various voice information and services and so-called text messages through mobile phones is provided, and various contents can be used without relying on credit cards or bank accounts. There is an active business model available for purchase.

In addition, some of the users who use the mobile phone to download the ringtone or the character to use as a wallpaper of the terminal provided by the carrier in order to highlight their differentiation and express their personality in euros The method is universal.

Advertisement techniques have already been implemented as an example of a business model through a mobile phone terminal. However, the conventional advertising behavior is mainly spammed advertisements that are provided unilaterally regardless of the user's choice or will. .

The prior patent (Public Patent No. 2001-0100365) for the advertising method using the mobile phone collects the advertisement information from at least one or more advertisers, and classifies the collected advertisement information according to the age / gender preference of the receiver to make a DB. The advertisement listening request signal is transmitted through a communication network, and the incoming signal corresponding to the signal is detected, the incoming call signal is detected, and the age information of the receiver is received, and the advertisement information is DBized based on the age information. Select and transmit through a communication network but receives the advertisement listening confirmation signal from the corresponding communication device (mobile phone) at a predetermined period, and calculates and accumulates the reserve based on the received advertising listening confirmation signal.

However, the conventional advertising method as described above is performed in a passive position based on a result of comparing and selecting DB advertisement information and age information of the receiver without granting a specific advertisement to a mobile phone user first. In addition to the aim of the reserves, there is a problem in that the effect of receiving an unwanted type of advertisement is lowered and the efficiency of the advertisement is lowered.

In addition, by using the communication equipment of the mobile phone user in response to the request for listening to the advertisement and receiving the confirmation signal of the advertisement, the complexity of the procedure leads to the reduction of the advertisement access rate and the expense of the communication cost. There was a problem.

The present invention has been made in view of the above problems of the conventional advertising method using a mobile phone, the purpose of the advertising method for a free mobile service of a mobile phone that can receive a free mobile service with an advertisement at the user's choice To provide.

Another object of the present invention is to allow mobile phones to select free mobile services and advertisements through web-based advertisement providing sites for using Internet content, while limiting the user group from the advertiser's point of view, thereby allowing ads to be targeted to a specific class. To provide an advertising method for a free mobile service of.

In order to achieve the above object, the present invention produces an advertisement content required by an advertiser together with a mobile service of a preferred type of mobile phone user and places it on an advertisement providing site such as a portal site capable of web service, and the advertisement. Mobile phone users are provided with the right to receive free mobile service in exchange for selecting an advertisement that suits their tastes. When mobile phone users visit the website to select an advertisement, Based on this information, the user group can be restricted, and the free service and the advertisement are downloaded to the mobile phone, and the advertisement is recognized every time the call is made, and the advertisement is continued for a predetermined period or call volume for one service benefit. To prevent inadvertent hair loss and increase advertising efficiency. In addition, the cost of providing the service is paid by the advertiser to the operator of the advertisement providing site and the planner providing the service, thereby reducing the cost burden of the mobile phone user and limiting the user group to target a specific class. It is characterized by being able to advertise efficiently.

1 is a block diagram showing an advertising method for a free mobile service of the present invention;

2 is a block diagram showing a contract relationship according to the free mobile service.

Hereinafter, the advertising method for the free mobile service of the mobile phone of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing an advertising method for a free mobile service of the present invention, Figure 2 is a block diagram showing a contract relationship according to the free mobile service, a free mobile service in return for advertising to mobile phone users In order to build Internet content on the Web, we open an advertisement providing site suitable for operation, management, and planning, and the operator of the advertisement providing site recruits advertisers who want to advertise and selects the desired mobile service and advertisement. After the production, it is posted on the site, and a contract with the mobile carrier is used for billing system.

The mobile service is preferred by mobile phone users, such as the desktop or character initially displayed when opening the display window, ringtones ringing when a call and SMS information provided by text messages, etc. are preferred. It is not limited.

The mobile phone user visits the advertisement providing site, creates and agrees to personal information in accordance with the general terms and conditions of the portal site, selects the type of advertisement that suits his taste, and pays for free mobile. You will be authorized to use the service.

Mobile phone users who have been granted the right to use mobile services for free will receive an advertisement each time they send or receive a mobile phone by downloading any kind of service on their device. Restricting the use of the service based on the member information of the provider or the carrier so as to increase the efficiency of the advertisement while considering the damage that may occur to the advertiser due to the excessive use of the service while ensuring the user's convenience by providing limited service. It is necessary to do

The member information registered in the provider site or the mobile carrier is used as a material for restricting the user group when the mobile phone user selects a service and is granted free use rights, so that a target advertisement can be targeted to a specific class. It can increase the effectiveness of advertising.

As a specific example of restricting a user group, when selecting a specific service, when the personal information of a mobile phone user is satisfied with certain conditions such as gender, age, occupation, and region, it is only effective to advertise to people who meet the above conditions. Advertisement is enabled, and in addition to subjecting the above personal information, advertisements targeting a specific class such as subjecting an anniversary (holiday, Christmas, Valentine's Day, etc.) and subjecting a specific event are possible.

The cost of providing the service and the cost of producing the advertisement are paid by the advertiser to the operator of the advertisement providing site, and the operator of the advertisement providing site pays the mobile carrier which has the billing system use contract for the communication expenses.

An embodiment of the advertising method for the free mobile service of the present invention as described above is as follows.

-Desktop (or Mobile e-card, characters and avatars, etc.)

The advertiser makes a contract with the operator of the advertisement providing site to make the desktop which the mobile user will prefer. All you need to do is put an ad text on your desktop, such as "Kanada Electronics" or "Provide Canada Electronics" or "Happy Joyous Canada Electronics". The desktop created in this way can be selected and downloaded for free by the user through the provided site. This allows the advertiser to unknowingly advertise the advertiser's advertisements by unknowingly watching the advertiser's advertisements whenever the user opens his cellphone. Such an advertisement method may be equally applied to a mobile e-card, a character, an avatar, etc., not the desktop.

-Ringtones

The advertiser makes a contract with the operator or agency of the advertisement providing site to create a ringtone that the user will like. The ringtone can be the voice of a celebrity, it can be music, or it can be a variety of sounds from nature. The essential thing is to make your ad texts ring before your ringtone, such as "Canada Electronics" or "Provide Canada Electronics", "I am the exclusive model of Canada Electronics" and "I want you to know that you are calling." . The ringtones created in this way can be selected and downloaded for free if the user hears them through the provided site. Through this, the advertiser can always recognize the ad text as a sound before the ringtone whenever a user calls, and there is an advertised advertising effect that the advertise message is also heard by the surrounding people.

-SMS information

The advertiser decides the information to be provided to the user by contracting with the operator or agency of the advertisement providing site. This information includes stock market conditions, weather, fortune telling and sports results. At this time, it is essential to insert the advertisement text of the advertiser, such as "Kana electronic" or "providing Kana electronic", "Happy Kana electronic" in the SMS information provided. Then, when the user thinks that the user needs the information through the providing site, he can select and apply for free SMS information service, and send the necessary SMS information to the user every time. This allows the advertiser to unknowingly advertise the user continuously by always seeing the advertiser's ad whenever the user sees the information they need.

On the other hand, advertising techniques not mentioned in the above embodiment also assumes a free mobile service of the present invention, and all such modifications belong to the technical category of the present invention when easily implemented from the present invention.

Such an advertising method for the free mobile service of the mobile phone of the present invention can be used at least one or more of the various mobile services that were used for a fee through the mobile phone terminal at no charge in return for the advertisement to reduce the economic burden of the mobile phone user On the other hand, there is an effect that allows the advertiser to be effective advertising.

Claims (5)

In order to provide a free mobile service to mobile users in exchange for advertising, the step of establishing an Internet content on the Web (Web) to create an advertisement providing site suitable for operation, management, planning, etc. Recruiting advertisers who want to create a mobile service and advertising of the desired type, and then posted on the site and entering into a billing system contract with advertisers and mobile carriers, the mobile phone user selects the type of advertising that suits their taste In return, the mobile phone service is authorized to use the free mobile service, and the mobile phone user receives the advertisement whenever he / she sends or receives a mobile phone by downloading any kind of service to his terminal. And, the advertisement through the mobile phone for a predetermined period or a certain amount of calls Limiting the usage of the service in consideration of the damage that may be caused to the advertiser due to excessive use of the service, and providing a limited user's convenience by limiting the use of the service, and limiting the usage and limiting the user group. Advertising method for a free mobile service of a mobile phone, characterized in that the configuration comprising the step of enabling the target (Target) advertising. The method of claim 1, wherein the type of mobile service is a wallpaper of a terminal preferred by a mobile phone user, SMS information of a ring tone, and the like. According to claim 1, Visiting an advertisement providing site in the initial stage for receiving the right to use the mobile service free of charge, to obtain personal information by creating and agreeing to personal information in accordance with the general terms and conditions of the portal site. Advertising method for a free mobile service of a mobile phone, characterized in that one. [4] The mobile phone according to claim 1 or 3, wherein the service is provided in a range that satisfies the conditions on the basis of the user's member information and an anniversary or a specific event in order to limit the free mobile service user group. Advertising method for mobile service. The method of claim 1, wherein the cost of providing the free mobile service and the advertisement production cost are paid by the advertiser to the advertisement providing site operator, and the advertisement providing site operator moves to a billing system using contract for the communication cost portion. Advertising method for a free mobile service of a mobile phone, characterized in that the payment to the carrier.