KR20000030677A - Internet and wireless mobile telephone-based target advertisement and voluntary advertisement accessing method - Google Patents

Abstract

PURPOSE: A target advertisement and active advertisement access method based on the internet and the mobile phone is provided to maximize the effect of advertisement as an advertiser directly transmits his advertisement using the portable phone. CONSTITUTION: An advertiser accesses the homepage of an advertising service provider(s100)or registers as a member of the advertising service provider through the telephone or visit and inquires an advertisement(s100'). The advertiser selects a target advertisement object suitable for a required condition(s200). The number of persons and transmission reservation time of the selected target advertisement object are determined(s300). The unit price of advertisement fixed according to the determination is approved and confirmed(s400). An advertising phrase for the approved advertisement is inputted(s500). The advertising expenditure is paid(s600). The advertisement is transmitted to a mobile communication center(s700). The mobile communication center transfers the advertising data to a mobile communication subscriber(s800). The mobile communication subscriber receives and confirms the advertising data (s900,s1000). The service provider compensates the mobile communication subscriber for the confirmation(s1100).

Description

Internet and wireless mobile telephone-based target advertisement and voluntary advertisement accessing method based on the Internet and wireless cellular phones

The present invention relates to a target advertising method and an active advertising access method based on the Internet and a wireless mobile phone. In other words, the present invention relates to the overall Internet business for maximizing the effect of advertising using a mobile phone, and relates to an Internet homepage service that allows advertisers to directly send their advertisements to a mobile phone on the Internet.

Banner advertisements and other wired / wireless advertisements on the existing homepage were mainly used by large or large advertisers. The reason is that there are only a limited number of advertisers that can access the mass advertising market. This is because it is difficult to select or distinguish an advertisement receiver or viewer, and it is very difficult to advertise only to a specific advertisement receiver or viewer. In order to solve these technical or operational problems, there is a need for a target advertising technology that allows small advertisers to send advertisements only to those who need them, but such technology has not been disclosed.

In addition, in the related art, since the advertiser unilaterally selects an advertisement target and performs an advertisement, the viewer rating of the advertisement is low and the effect of the advertisement is lowered. Therefore, the emergence of a technology that allows viewers to voluntarily find and watch advertisements is required.

The present invention has been made to solve the above problems of the prior arts, and an object thereof is to provide a target advertisement method and an active advertisement access method using the Internet and a wireless mobile phone.

Other objects and advantages of the present invention will become more apparent from the following detailed description of the invention and the accompanying drawings.

1 is a flowchart of a target advertisement method based on the Internet and a wireless mobile phone according to the present invention.

2 is a flowchart of an active advertisement access method based on the Internet and a wireless cellular phone according to the present invention.

1 shows a flowchart of a target advertisement method according to the present invention, and is based on the Internet and a wireless portable terminal. In one preferred embodiment of the target advertising method according to the present invention, the advertiser accesses the homepage of the advertising service provider (s100), or the advertiser calls the registration and / or inquiries as a member of the service provider through telephone and visit ( s100 '), selecting, by the advertiser, a target advertisement target that meets a predetermined condition from a database provided by an advertisement service provider that builds a database of information on mobile subscribers registered as members of the advertisement service provider (s100'). Determining the number of people and the transmission reservation time of the selected advertisement target (S300), confirming and approving the advertising unit price determined according to the determination (s400), inputting the advertising phrase for the approved advertising Step (s500), paying the advertising fee for the advertisement (s600), transmitting the advertisement to the mobile communication provider (s700), the mobile operator receives the advertisement data and wirelessly transmits the advertisement data to the mobile communication subscribers who are the advertisement targets by the SMS (sort message service) method (s800), and the mobile communication subscriber which is the target advertisement target receives the advertisement data. And (s900), viewing the received advertisement data (s1000), and an advertisement service provider rewarding the mobile subscriber according to the viewing (s1100).

In the present invention, it is preferable to further include the step (s1200) of transmitting the transmission result of the advertising data to the advertising service provider.

In the advertisement text input step (s500), the advertiser may input the advertisement text directly or through an advertisement service provider.

In step S200, the mobile subscriber subscribes as a member of the advertisement service provider, the mobile subscriber connects to the homepage / server of the advertisement service provider (s210), applying for an ID (s220), and According to the ID application, the step of inputting personal information according to a predetermined form is performed (S230).

The inputting of the personal information (s230) includes inputting a segmented address (s232) and selecting a hobby and a preferred field (s234).

An exemplary embodiment of an active advertisement access method based on the Internet and a wireless mobile phone according to the present invention is shown in FIG. 2, and a plurality of subscribers are registered as a member company for a wireless mobile subscriber registered as a member by an advertising service provider. Building the advertisement contents registered by the advertiser in a database provided by the advertisement service provider (s1300), the mobile telephone and the advertisement of the mobile cellular subscriber of the member through the mobile carrier to which the advertisement service provider has a predetermined business partnership; Providing a mileage display service that schematically shows the time available for use of the free mobile phone in the member personal account in the service provider's homepage (s1400), wherein the member wireless cellular phone subscriber is displayed on his mobile phone before using the mobile phone. Checking the mileage mark (s 1500), when the mileage indication is exhausted, accessing the server of the advertisement service provider to select and view an advertisement from a database in order to accumulate a certain amount of mileage (s1600) and the mileage range accumulated by the advertisement viewing And using the mobile phone for free within the step (s1700).

In this embodiment, a message confirmation method or a wireless application protocol is used to access the server of the advertisement service provider with the wireless mobile phone.

And the form of the advertisement data includes text, simple banner, animation and sound, and the mileage indication indicates that the lap changes on the display window of the mobile phone and the member personal account of the service provider when the mileage is used up. It features.

An application example of the present invention is now as follows. In Bongcheon-dong, Gwanak-gu, Seoul, a video shop operator used a landline phone to send a new product to a regular customer in his or her commercial area. However, in accordance with the present invention, by registering as a member of an advertising service provider, accessing the website of the advertising service provider, and advertising a release of a new action video only to 20-year-old males living in their neighborhood for an advertising fee equivalent to a telephone fee. Could be achieved.

Another application example is as follows. A person who wants to open a new restaurant in the central area of Seoul's downtown building has conventionally made an advertisement leaflet and handed it out to the office workers every lunchtime. However, according to the present invention, a person who wants to open a restaurant as a member of an advertisement service provider selects an office worker around his restaurant on the provider's website, and then advertises opening news and menus for them. In the case of such advertisements, it is possible to send advertisements only to office workers living in a specific region, so that the advertisements are effective and discounts are given to those who have seen the advertisements.

Now, a mobile phone access server system for active advertisement viewing according to the present invention will be described. This method allows the viewer to check the accumulated mileage directly and if the mileage (mileage for free phone calls) is exhausted, access the server of the service provider to select and watch the advertisement for the purpose of accumulating the mileage again. That's how.

The way in which an ad receiver receives an advertisement is difficult to determine whether or not an advertisement is being viewed, whereas the way that an ad viewer connects to an ad service provider's server to view an advertisement is because an ad viewer connects to the server by his intention to watch the advertisement. Higher advertising price can be set and advertising effect is excellent.

Currently, the field of accessing the server through a mobile terminal is a message checking function or a wireless Internet (Wireless Application Protocol), which is only used for informational purposes. The present invention relates to a technique for utilizing this as a method for sending an advertisement for commercial purposes.

The present invention can be variously modified and can take various forms and only the specific embodiments thereof are described in the detailed description of the invention. It is to be understood, however, that the present invention is not limited to the specific forms mentioned in the detailed description of the invention, but rather includes all modifications, equivalents, and substitutions within the spirit and scope of the invention as defined by the appended claims. It should be understood to do.

The effects of the method of the present invention described above are as follows.

First, targeted advertising is possible. That is, the advertisement target can be selected and advertised, thereby increasing the advertisement effect.

Second, by displaying the mileage indicating the free call time on the display window of the mobile phone, the advertisement viewer can enhance the advertising effect because the viewers access the server according to their intention to watch the advertisement on their own in order to manage the mileage. .

When such a service is started, it can be used as an information service for an individual as well as an advertising service. This makes it easy to advertise small businesses with various businesses across the industry, bringing about national economic development, and in the future, mobile phones will form an enormous market when the population of the entire population is coming. The potential is great if a single volume is realized.

Claims (9)

In the target advertising method based on the Internet and the mobile terminal, The advertiser accessing the homepage of the advertisement service provider or the advertiser inquiring to register and / or advertise as a member of the service provider through telephone and visit; Selecting, by the advertiser, a target advertisement target that meets a predetermined condition from a database provided by an advertisement service provider that builds a database of information on mobile subscribers subscribed as members of the advertisement service provider; Determining the number of people and the transmission reservation time of the selected advertisement object; Confirming and approving the advertising unit price determined according to the determination; Inputting advertisement text for the approved advertisement; Paying an advertising fee for the advertisement; Transmitting the advertisement to a mobile service provider; Receiving, by the mobile communication company, the advertisement data and wirelessly transmitting the advertisement data to a mobile communication subscriber who is an advertisement target in a SMS (Sort Message Service) manner; Receiving, by the mobile subscriber, the target advertisement target, the advertisement data; Viewing the received advertisement data; And And providing, by the advertisement service provider, a predetermined reward to the mobile subscriber according to the viewing. The method of claim 1, further comprising transmitting the transmission result of the advertisement data to an advertisement service provider. The method of claim 1, wherein the advertising text input step comprises inputting advertising text directly by an advertiser or through an advertising service provider. The method of claim 3, wherein the mobile subscriber subscribes as a member of the advertisement service provider. Accessing the home page / server of the advertisement service provider by the mobile subscriber; Applying for an ID; And And inputting personal information according to a predetermined form according to the ID application. The method of claim 4, wherein the inputting of personal information comprises: Inputting a refined address; And Selecting a hobby and a preference. In the active advertising access method based on the Internet and wireless mobile phone, Constructing, in a database provided by an advertisement service provider, advertisement contents registered by a plurality of advertisers registered as member companies for a wireless mobile subscriber registered by the advertisement service provider as a member; The mileage mark that schematically shows the time when the mobile phone of the wireless mobile subscriber who is the member and the member's personal account in the homepage of the advertising service provider can use the free mobile phone through the mobile service provider to which the advertising service provider has a predetermined business partnership. Providing a service; Checking, by the wireless cellular subscriber, the member, the mileage indication displayed on the mobile telephone before use of the mobile telephone; When the mileage indication is exhausted as a result of the checking, accessing a server of the advertisement service provider to select an advertisement from a database and watching the advertisement to accumulate a predetermined amount of mileage; And And using a mobile phone free of charge within the mileage accumulated by the viewing of the advertisement. 7. The method of claim 6, wherein a message verification method or a wireless internet protocol is used to access the server of the advertisement service provider by the wireless cellular phone. . 8. The method of claim 7, wherein the form of advertisement data comprises text, simple banners, animations, and sounds. 7. The method of claim 6, wherein the mileage indication is erased from the display window of the mobile telephone when the mileage is used up.