KR20010084951A - Reserving Adversity Lotto System use at Wireless Internet for Mobile - Google Patents
Reserving Adversity Lotto System use at Wireless Internet for Mobile Download PDFInfo
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- KR20010084951A KR20010084951A KR1020010031043A KR20010031043A KR20010084951A KR 20010084951 A KR20010084951 A KR 20010084951A KR 1020010031043 A KR1020010031043 A KR 1020010031043A KR 20010031043 A KR20010031043 A KR 20010031043A KR 20010084951 A KR20010084951 A KR 20010084951A
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Abstract
Description
0 본 발명은 무선인터넷의 단말기를 이용한 적립식 광고비용을 복권 추첨시스템으로 광고비용을 접속자에게 나누어주는 방법으로 접속자들은 무료회원등록을 통한 이동통신사로 부터 광고를 단말기로 통해 받아 볼 수 있으며 광고 조회를 통해 건당 적립금이 누적되어지며 누적된 적립금을 복권 추첨을 통하여 회원들의 입금계좌통장으로 입금되는 시스템이다.0 The present invention is a method of dividing the advertising costs to the accessor by the lottery lottery system to earned advertising costs using the terminal of the wireless Internet access users can receive advertisements from the mobile operators through the free membership registration through the terminal and ad inquiry It is a system that accumulates reserves per case and deposits the accumulated reserves into the deposit account of members through a lottery draw.
0 본 발명에 의하여 접속자들은 무료등록에 의한 단말기 이용비용 대납 및 CONTENTS 이용등에 활성화를 가져올 수 있으며 광고주는 1:1 타깃광고가 가능해져 타광고매체에 비교해 높은 효과를 가져올 수 있다.0 According to the present invention, the visitor can bring activation to the payment of the terminal usage fee and the use of CONTENTS by free registration, and the advertiser can enable 1: 1 target advertisement, which can bring a high effect compared to other advertisement media.
0 본 발명의 광고는 현재 텍스트에 기반한 서비스이고 2진영상 기반의 간단한 동영상이나 정지영상과 간단한 멜로디서비스로 표현된 광고형식이며 차후 브라우저의 발달과 무선통신 데이터 전송의 증가의 기술적개발로 멀티미디어 광고 및 TV영상매체의 광고형식도 가능하다.0 Advertisement of the present invention is a text-based service, an advertisement format represented by a binary video based simple video or still image and a simple melody service. Ad formats of TV video media are also available.
0 광고는 이동통신단말기의 카테고리별 응답대기시간동안 광고가 표현되어 진다.0 The advertisement is displayed during the response waiting time for each category of the mobile communication terminal.
0 기존의 무선인터넷의 단말기를 이용한 적립식 광고복권시스템 개념은 존재하지 않으며 단 무선인터넷을 광고기법만이 개발되어 왔지만 기존의 SMS방식의 문자메세지 전송광고만이 이루어지고 있으며 복권식 개념은 현재 무선인터넷상에서 공인된 복권등을 구입하는 단계에 뿐이 이루어지고 있지 않다.0 There is no concept of accumulated advertising lottery system using the terminal of the existing wireless Internet. However, only the advertising technique of the wireless Internet has been developed, but only the SMS message transmission advertisement is made. It is not only in the stage of purchasing the authorized lottery ticket.
0 현재 이동통신 단말기의 IS95C 보급으로 간단한 동영상이나 정지영상 광고의 신속한 다운로드가 필요하며 차후 단말기의 기술발전에 따른 화상광고, TV매체광고등을 보급할 수 있기때문에 현재 단말기의 기술적 향상이 시급한 과제이다.0 As the IS95C spread of mobile communication terminal, it is necessary to download simple video or still image advertisement quickly, and it is urgent to improve the technology of terminal now because it can spread image advertisement and TV media advertisement according to the development of terminal technology. .
0 추첨시스템의 공인성 및 객관성을 유지하기가 곤란한 점이다.0 It is difficult to maintain the authenticity and objectivity of the lottery system.
⊙ 도1은 무선인터넷의 단말기를 이용한 온라인 광고복권에 대한 개략적인 도면이다.⊙ Figure 1 is a schematic diagram of the online advertising lottery using the terminal of the wireless Internet.
⊙ 도2는 적립식 광고복권 서비스 제공 흐름도를 나타낸 도면이다.⊙ Figure 2 is a diagram showing a flow chart of the provision of reward advertising lottery services.
⊙ 도3은 응답대기시간 동안 단말기 화면에 출력되는 광고 및 당첨적립금을 표시한 도면이다.⊙ Figure 3 is a view showing the advertisement and the winning reserves output on the terminal screen during the response waiting time.
⊙ 도4는 광고 조회로 인한 당첨 적립금의 접속자 배분도를 나타낸 도면이다.⊙ Figure 4 is a view showing the distribution of the accessor of the winnings reserves due to the advertisement inquiry.
⊙ 도5는 단말기를 이용한 적립식 광고복권 추첨시스템의 접속자와 사업자간의 동작 플로우차트이다.⊙ Figure 5 is a flow chart of operation between the accessor and the operator of the accumulated advertising lottery system using a terminal.
0 이하, 첨부된 도면을 참조하여 본 발명을 상세히 설명하기로 한다.Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
0 도1은 무선인터넷의 단말기를 이용한 온라인 광고복권에 대한 개략적인 구성도로서 이를 이용하여 텍스트 기반 서비스,2진영상 기반의 간단한 동영상과 정지영상, 간단한 멜로디서비스를 지원하는 이동통신 단말기(110(1))와 멀티미디어 서비스, TV영상등을 지원하는 이동통신 단말기(110(M))와 적립식 광고복권 SYSTEM(150)이 무선인터넷을 통해 접속되는 과정을 설명하기로 한다.FIG. 1 is a schematic diagram of an online advertising lottery using a terminal of a wireless Internet. The mobile communication terminal 110 supports text-based services, binary video-based simple videos and still images, and simple melody services. 1)) and the mobile communication terminal 110 (M) supporting the multimedia service, TV video, etc. and the reward-type lottery SYSTEM (150) will be described the process of being connected through the wireless Internet.
0 설명의 편의와 이해를 돕기 위하여 AD SERVER(130), 데이터베이스(135), 복권프로그램(140)을 통틀어 적립식 광고 복권 시스템(150)이라 한다.0 For convenience and understanding of the description, the AD SERVER 130, the database 135, and the lottery program 140 are collectively referred to as an accumulated advertising lottery system 150.
0 적립식 광고 복권 시스템(150)은 서비스를 이용하려는 접속자와 정보교류를 이용하려는 광고서버로써 무선인터넷 게이트웨이 서버(120(1),120(M))를 통해 이동통신 단말기(110(1),110(M))로 부터 광고서비스를 요구하는 신호를 받으면 데이터 베이스(135)에 저장되어 있는 정보를 일정 형식에 따라 무선 게이트웨이 서버(120(1),120(M))를 통해 이동 통신 단말기(110(1),110(M))로 보내주는 역할을 수행한다.0 earned advertising lottery system 150 is an advertisement server to use the information exchange with the user to use the service through the wireless Internet gateway server (120 (1), 120 (M)) mobile communication terminal (110 (1), 110) Receiving a signal requesting an advertising service from (M)) through the wireless gateway server (120 (1), 120 (M)) according to a predetermined format to the information stored in the database 135, the mobile communication terminal 110 (1), 110 (M)) to send the role.
0 이때 적립식 광고 복권 시스템(150)내에 AD SERVER(130)와 데이터베이스(135),복권프로그램(140)은 무선게이트웨이 서버((120(1),120(M))를 매개로 이동통신서비스 시스템(115(1),115(M))과 접속한다.0 At this time, the AD SERVER 130, the database 135, the lottery program 140 in the accumulated advertising lottery system 150 through the wireless gateway server (120 (1), 120 (M)) mobile communication service system ( 115 (1), 115 (M)).
0 데이터 베이스(135)는 광고 서비스를 제공하기 위한 제품D/B, 회원 D/B, 복권번호 부여 인증 D/B(136)을 저장해두는 구성요소이다. 다시 말해 적립식 광고복권 서비스를 제공하는 경우 가입한 접속자들에 관한 정보들과 접속자들에 대한 제품광고를 보내주는 제품정보들을 가지고 있다.The zero database 135 is a component that stores a product D / B, a member D / B, and a lottery number assignment authentication D / B 136 for providing an advertisement service. In other words, in the case of providing a reward advertising lottery service has information about the subscribers subscribed and product information for sending a product advertisement for the visitors.
0 복권프로그램(140)은 접속자가 이동통신 단말기(110(1),110(M))로 광고제품을 요구할경우 접속자가 광고 조회를 할 경우 자동적으로 복권프로그램(140)에서 당첨금이 적립(136)되며 적립된 당첨금은 매일 조회건수에 비례하여 추첨시스템(145)을 통해 적립금 배분(137)하게 된다.The lottery program 140 is a lottery program 140 automatically accumulate winnings in the lottery program 140 when the visitor requests the advertisement product to the mobile communication terminal (110 (1), 110 (M)) (136) The accumulated prize money is distributed to the reserves 137 through the lottery system 145 in proportion to the number of inquiry every day.
0 도2는 본 발명에 따른 적립식 광고복권 서비스 제공 흐름도를 나타낸 도면으로 본 발명의 개념을 설명한다.2 is a view illustrating a flow chart of providing a rewarding advertisement lottery service according to the present invention, illustrating the concept of the present invention.
0 먼저 본 발명에 따른 광고서비스를 받고자하는 접속자는 자신의 이동통신단말기(110(1),110(M))를 이용하여 무선게이트웨이 서버(120(1),120(M))를 통하여 해당 적립식 광고 복권 시스템(150)에 접속한다.(S115)0 First, the visitor who wants to receive the advertisement service according to the present invention through the wireless gateway server (120 (1), 120 (M)) using their mobile communication terminal (110 (1), 110 (M)) The advertisement lottery system 150 is connected (S115).
0 적립식 광고 복권 시스템(150)의 데이터베이스(135)에서 무료회원가입 및 인증을 통하여 제품광고 서비스를 무선게이트웨이 서버(120(1),120(M))를 통해 이동통신 단말기로 전송된다.(S210)The product advertisement service is transmitted to the mobile communication terminal through the wireless gateway server (120 (1), 120 (M)) through the free membership registration and authentication in the database 135 of the 0-account advertising lottery system 150. (S210 )
0 그러면 접속자는 적립식 광고 복권접속(S220)이 가능하며 적립식 광고 복권 시스템(150)에서 제공하는 조회수 및 적립금 제공(S230) 서비스를 검색할 수 있게 된다. 또한 광고업체에서도 현재 광고이용률과 적립금이 어느 정도인지를 파악할 수 있는 검색도 가능하다.(S240)0 The accessor is then able to access the rewards lottery access (S220) and can search the number of views and reserves provided (S230) services provided by the rewards lottery system (150). In addition, the advertiser can also search to determine how much the current advertising utilization and reserves (S240).
0 적립식 광고 복권 시스템(150)에서 광고 시간 종료가 되면 그동안 접속한 가입자들을 대상으로 추첨시스템(145)에서 추첨하며 광고업체에서는 조회건당 당첨금을 적립식 광고 복권 사업자에게 지불한다.(S250)0 When the advertisement time is expired in the reward-type advertising lottery system 150, the lottery system 145 is drawn to the subscribers that have been connected in the meantime, and the advertising company pays the winnings per inquiry to the reward-type advertising lottery operators (S250).
0 적립식 광고 복권 시스템(150)에서는 당첨결과를 게시(S260)하며 접속자는 이동통신 단말기(110(1),110(M))를 통하여 당첨여부를 확인(S270)하게 된다.0 earning-type advertising lottery system 150 publishes the winning result (S260) and the accessor is confirmed whether or not through the mobile communication terminal (110 (1), 110 (M)) (S270).
0 접속자는 이동통신 단말기(110(1),110(M))를 통하여 적립식 광고 복권시스템(150)에 접속한 이후에 제공되는 제품광고를 통해 실시간으로 광고업체와 제품에 대한 자동 전화 및 SITE연결(S280)이 가능하다.0 The accessor connects the automatic telephone and the site to the advertiser and the product in real time through the product advertisement provided after accessing the accumulated advertising lottery system 150 through the mobile communication terminal 110 (1) or 110 (M). S280 is possible.
0 도3은 응답대기시간 동안 단말기 화면에 출력되는 광고 및 당첨적립금을 표시한 개요도로써 제품광고 서비스가 실질적으로 단말기 화면에 나타나는 부분을 설명한 것이다.FIG. 3 is a schematic diagram showing advertisements and winnings reserves outputted on the terminal screen during the response waiting time, illustrating a portion in which the product advertisement service is actually displayed on the terminal screen.
0 이동통신 단말기(110(1),110(M))의 화면에서 제품광고는 응답대기시간동안에 표현되어 지는데 제품광고 1컷(S112)에서는 광고업체의 이미지 광고 위주로 표현되며 제품광고 2컷(S113)에서는 광고업체의 제품소개 및 광고주와 실시간으로 연결 가능하게끔 되어 있다.0 On the screens of mobile communication terminals 110 (1) and 110 (M), the product advertisement is expressed during the response waiting time. In the product advertisement 1 cut (S112), the product advertisement is mainly represented by the image advertisement of the advertiser and the product advertisement 2 cut (S113). ) Allows you to connect with advertisers' products and advertisers in real time.
0 이동통신 단말기(110(1),110(M))의 화면에서 보여지는 제품광고 2컷(S113)에서 접속자들이 조회한 수와 적립금이 표현되어 광고업체에서는 그 동안 광고 HIT수를 파악할 수 있으며 접속자는 자신이 당첨되어질 당첨금이 얼마인지를 파악할 수 있게 된다.0 The number of visitors and the amount of reserves are displayed in the product advertisement 2 cut (S113) shown on the screen of the mobile communication terminal (110 (1), 110 (M)), the advertiser can determine the number of advertising HIT. The visitor can find out how much the winnings will be won.
0 도4는 광고 조회로 인한 당첨 적립금의 접속자 배분도를 나타낸 것으로 당첨금이 지급되는 현황을 설명한 것이다.0 Figure 4 shows the accessor allocation diagram of the winnings reserves due to the advertisement search, it describes the current status of the winnings paid.
0 제품광고 조회로 당첨적립금은 적립식 광고 복권 시스템(150)의 복권프로그램(140)에서 이루어지며 접속자의 제품광고 조회로 당첨금이 적립(136)되며 적립된 당첨금은 매일 광고 마감 시간에 그날 조회한 조회수와 당첨금을 산출하여 당첨받을 인원수가 결정되어지며 이는 다시 추첨시스템(145)에 의거 적립금을 배분(137) 받게 된다.0 The prize money earned by the product advertisement lookup is made in the lottery program 140 of the earning-type advertising lottery system 150, the prize money is earned by the visitor's product advertisement lookup (136) and the accumulated prize money is the number of views that were inquired on the day of the ad deadline every day. The number of people who will win the prize is determined by calculating the winnings and this is again distributed based on the lottery system 145 (137).
0 배분받게 될 적립금은 이동통신 서비스 시스템(115(1),115(M))으로 당첨된 접속자의 입금계좌로 당첨금이 지급(S271)된다.The reserves to be distributed 0 is paid to the deposit account of the visitor who has won the mobile communication service system (115 (1), 115 (M)) (S271).
0 도5는 단말기를 이용한 적립식 광고복권 추첨시스템의 접속자와 사업자간의 동작 플로우차트로 이동통신 단말기(110(1),110(M))상의 버튼조작으로 한단계 또는 여러단계 이전의 상태로 되돌아 갈 수 있도록 하여 보다 바람직한 광고서비스를 이용할 수 있다.5 is a flow chart of operations between the accessor and the operator of the accumulated advertising lottery system using the terminal can be returned to the state of one or more steps by the button operation on the mobile communication terminal (110 (1), 110 (M)). It is possible to use a more desirable advertising service.
0 최초 이동통신단말기(110(1),110(M))를 통한 광고복권 서비스 이용절차인(S320) 무선인터넷 접속(S310)을 통하여 적립식 광고 복권 회원에 무료로 가입(S321)하게 되며 기존가입고객은 바로 광고복권프로그램(S330)에 접속 할 수 있으며 신규회원일 경우에는 가입절차(S322)인 항목으로 이동하게 되어 다시 무선인터넷을 접속하게 된다. (단 복권번호는 회원의 단말기 폰번호이다)0 Advertising lottery service using procedures for the first mobile communication terminal (110 (1), 110 (M)) (S320) through the wireless Internet access (S310) is a free sign-up to the accumulated advertising lottery members (S321) and existing subscription Customers can immediately access the advertising lottery program (S330), and if a new member will be moved to the item of the registration procedure (S322) to access the wireless Internet again. (However, the lottery number is the member's terminal phone number)
0 복권프로그램에 접속(S330)하면 제품광고 복권을 전송받게 되며 접속자는 제품광고복권을 1일 1회 조회(S340)를 할 수 있게 되며 실질적으로 이때 복권번호를 인증받게 된다. 접속자가 제품광고 복권을 조회하였을때 조회수 및 당첨금의 산출여부를 확인(S350)할 수 있으며 산출이 안되었을 경우는 다시 제품광고 복권 조회(S340)로 되돌아 간다. (단 접속자 1인당 제품광고 조회는 1일 1회 가능하며, 다시 접속하여 반복조회의 경우는 조회건수에 안올라간다.)When the user accesses the lottery program (S330), the product advertisement lottery is transmitted, and the accessor can search the product advertisement lottery once a day (S340). In this case, the lottery number is authenticated. When the visitor inquires the product advertisement lottery ticket, it is possible to check whether the number of views and the winnings are calculated (S350). If the accessor does not calculate the product advertisement, the user returns to the product advertisement lottery inquiry (S340). (However, the product advertisement per visitor can be viewed once a day, and if the user repeats the inquiry, it will not be counted.)
0 조회후 광고 마감시간이 종료되었을때 바로 제품광고복권 시스템 추첨시작(S360)이 그날 조회건수와 적립금에 비례하여 이루어지며 접속자가 당첨여부확인 할수 있도록 당첨여부확인 명령전송(S370)이 제품광고복권 시스템의 서버로 전송하게 된다.0 When the advertisement deadline ends after the inquiry, the product advertisement lottery system lottery start (S360) is made in proportion to the number of views and reserves on that day, and the confirmation of the winning or not (S370) is the product advertisement lottery so that the visitor can confirm the prize. Will be sent to the system's server.
0 접속자는 이동통신 단말기(110(1),110(M))를 통하여 당첨 검색(S380)을 할 수 있으며 바로 화면에 당첨여부를 표시(S390)하여 준다. 접속자가 당첨결과(S400)에 따라 당첨되었을 경우에는 당첨금이 통장입금(S410)으로 전송되면서 종료 되어진다.0 accessor can search the winning through the mobile communication terminal (110 (1), 110 (M)) (S380) and immediately display the winning or not (S390) on the screen. If the accessor wins according to the winning result (S400), the winnings are sent to the bank account deposit (S410) and ends.
0 본 발명을 이용하면, 이동통신 단말기를 사용하여 무선인터넷을 통해 광고주 기업제품 및 쇼핑의 기회도 얻을 수 있으며 광고를 조회하여 얻어지는 적립금을 추첨을 통하여 적립금을 접속자의 입금계좌로 전송됨으로써 접속자의 단말기 사용 비용 및 무선인터넷 정보 이용료들을 절감할 수 있다. 또한 이동통신 사업자에게는 무선인터넷의 활성화를 가져올 수 있고 광고 적립금을 받을 수 있는 수혜자 폭이 넓어 이동통신 사업자에게는 고객 만족 기업으로 자리 잡을 수 있다.0 With the present invention, a mobile communication terminal can be used to obtain advertisers' products and shopping opportunities through the wireless Internet, and through the lottery deposits earned by inquiring advertisements, the deposits are transferred to the depositor's deposit account. Use costs and wireless internet information fees can be reduced. In addition, it is possible to bring the activation of the wireless Internet to mobile operators and wider beneficiaries to receive advertising reserves can be positioned as a customer satisfaction company for mobile operators.
0 광고업체는 기존 유선인터넷의 무분별한 광고표출과 달리 제품 광고복권을 이용을 원하는 접속자에게만 제품광고 전송을 하여 주기때문에 1:1 타깃광고 효과로 세부적인 마케팅을 할 수 있으며 또한 자동 전화 접속 및 SITE연결이 되어 있어 고도의 수익창출을 요할 수 있다.0 Advertisers, unlike the indiscriminate display of advertisements on the existing wired Internet, send product advertisements only to those who want to use the product lottery, so they can do detailed marketing with 1: 1 target advertisement effect. This can require a high level of revenue generation.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020010031043A KR20010084951A (en) | 2001-06-02 | 2001-06-02 | Reserving Adversity Lotto System use at Wireless Internet for Mobile |
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| Application Number | Priority Date | Filing Date | Title |
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| KR1020010031043A KR20010084951A (en) | 2001-06-02 | 2001-06-02 | Reserving Adversity Lotto System use at Wireless Internet for Mobile |
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| KR20010084951A true KR20010084951A (en) | 2001-09-07 |
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| KR1020010031043A KR20010084951A (en) | 2001-06-02 | 2001-06-02 | Reserving Adversity Lotto System use at Wireless Internet for Mobile |
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| KR20030060130A (en) * | 2002-01-07 | 2003-07-16 | 주식회사 비즈모델라인 | System and Method for Providing Lucky Numbers by Using Mobile Internet |
| KR100499602B1 (en) * | 2002-06-05 | 2005-07-05 | 엘지전자 주식회사 | Method for providing a lottery service using mobile communication network |
| WO2013111955A1 (en) * | 2012-01-26 | 2013-08-01 | Lee Jeong-Gab | Payment method and payment server |
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