KR20000000186A - Method for performing text advertisement system by using wireless communication(pager, PCS, Cellular Phone) text service - Google Patents

Abstract

The present invention relates to a text advertising system construction method using a wireless communication (caller, PCS, cellular phone) text service. Among the web users, members who receive membership through the web server 3 linked to the member DB 4 targeting the wireless communication service user, or those who do not use the web, are registered by the ARS through the member ARS server 2. Member registration step (S99); Receiving a research response instead of an advertisement through the research response receiving ARS server 1, surveying the members through the ARS (S100); Members who have received an advertisement to pay a product or a certain amount through the lottery to the members who answered the question through the ARS of the research investigation step (S100) in the lottery server (7) associated with the lottery DB (8) Putting a message of 'winning' to N people together and randomly drawing a prize, and notifying the winners on the web (S200); The advertising push server 5 associated with the advertisement DB 6 sends a text message or a voice message to the member subscribers to the PCS phone / cell phone / pager of the member that the advertiser wants. Target Marketing) step (S300); And transmits a lottery code to the PCS phone / cell phone / pager of the corresponding members in the research investigation step S100 through the modem 9 or the DSU 10 for the Internet leased line, and then the advertisement push server step S300. In step S301, the advertisement message is sent to the PCS phone / cell phone / pager of N members who meet the target.

Description

Method for performing text advertisement system by using wireless communication (pager, PCS, Cellular Phone) text service} (WP, PCC, Ｃｅｌｌｕｌａｒ Ｃｈｏｎｅ)

The present invention relates to a text advertising system construction method using a wireless communication (caller, PCS, cellular phone) text service, in particular in the advertising push system using a client / server system in the field of advertising and research research wireless communication (caller, PCS The present invention relates to a text advertising system construction method using a cellular phone text messaging service.

In general, the conventional techniques for the construction of a text advertisement system using wireless communication (mobile phone, pager) text message over the Internet and the construction of a voice advertisement system using wireless communication voice message on a general telephone line are commonly used in the wireless communication industry. I use text and voice messaging services.

In a system using text and voice messages used in the wireless communication industry, an advertisement is pushed when an advertiser requests an advertisement for a user who has registered as a member. In addition, research is conducted using voice messages.

However, since the respective telecommunication companies use only conventional text messages or voice messages, they only provide information services (securities information, weather, etc.), and thus are not integrated information services.

In addition, the user must pay a fee to use such a text service.

Advertisement based on one-sided guessing (that is, N people will watch ads) and advertising targets in the existing media such as newspapers, TVs, and magazines. Marketing).

It is difficult to have a wide distribution of research in the existing research research, it is difficult to investigate by the conditions such as age, region, hobbies, etc. There is a disadvantage that a quick research research is difficult.

The present invention has been proposed to solve the above problems of the prior art, the object of the present invention is to enable fast target marketing through the classification of members and to create an advertisement that allows precise analysis of the advertisement to obtain a unilateral profit It is not a service, but a profit sharing with member subscribers to create a shared advertising service, create a new medium that can be the center of advertising, and increase the ability to advertise messages (voice / text) up to one day. It provides a method of building a text advertisement system using a wireless communication (pager, PCS, cellular phone) text service that can be researched by equally selecting the number of members and forming a membership subscription through ARS.

1 is a configuration diagram of a text advertisement system using a wireless communication (pager, PCS, cellular phone) text service.

2 is a flowchart illustrating a text advertising method using a wireless communication text service according to the present invention.

3 is a flowchart illustrating an operation in a research response receiving ARS server for processing a response to an advertisement message.

4 is a flow chart illustrating operations within a lottery server to draw subscribers through an ARS research survey of those receiving text / voice messages.

5 is a flowchart illustrating an advertisement pushing method of an advertisement push server requiring a lottery server according to the present invention.

6 is a flow chart illustrating a method of pushing an advertisement of the push server that can be extracted and sent directly to the winner without a separate lottery server according to the present invention.

Explanation of symbols on the main parts of the drawings

1: Receive research response ARS server 2: Subscribe ARS server

3: web server 4: member DB

5: advertising push server 6: advertising DB

7: lottery server 8: lottery DB

9: Modem 10: DSU (Internet Dedicated Line)

In order to achieve the above object, the present invention provides a member of (a) a member who does not use the web or receives membership through a web server 3 linked to a member DB 4 targeting wireless communication service users among web users. The registration step (S100) by the automatic response system (ARS) through the subscription ARS server (2); (b) researching a questionnaire through the ARS to members when sending a research question instead of an advertisement through the research response receiving ARS server 1 (S200); (c) In order to pay a product or a certain amount of money through the lottery, or to receive an advertisement from the lottery server (7) associated with the lottery DB (8) to the members who answered the question through the ARS of the research investigation step (S200). N (N is an integer of 1 or more) among the received members to put together a message 'winning' randomly draw, and announce the winner on the web (S300); (d) The advertisement push server 5 associated with the advertisement DB 6 sends a text message or voice message to the member subscribers and sends the advertisement message in voice or text message to the PCS phone / cell phone / pager of the member who the advertiser desires. Sending (Target Marketing) step (S400); And (e) transmits a lottery code to the PCS phone / cell phone / pager of the corresponding members in the research investigation step (S100) through the modem (9) or the Internet dedicated line DSU (10), the advertisement push server step (S400) Then, the text advertising system using a wireless communication (caller, PCS, Cellular Phone) text service, characterized in that it comprises a step (S500) of transmitting the advertising message to the PCS phone / cellular phone / pager of N members according to the advertising target. Provide a build method.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, a text advertisement system using a wireless communication (caller, PCS, cellular phone) text service includes a research response receiving ARS server 1, a member ARS server 2, a web server 3, and a member DB ( 4), an advertisement push server 5, an advertisement DB 6, a lottery server 7, a lottery DB 8, a modem 9 and a DSU 10 for an Internet dedicated line.

2 is a flowchart illustrating a text advertisement method using a wireless communication text service according to the present invention.

Among the web users, members who receive a membership through the web server 3 linked to the member DB 4 or who do not use the web to target a wireless communication service user are provided through the membership ARS server 2. The members are subscribed by the ARS (step S100).

When sending a research question instead of an advertisement through the research response receiving ARS server 1, the members are surveyed through the ARS (step S200).

In order to pay a product or a certain amount of money through a lottery to members who answered a question through the ARS of the research investigation step (S200) in the lottery server (7) associated with the lottery DB (8), or received an advertisement N (N is an integer of 1 or more) among the members to put together the message "winning" randomly draw, and announce the winners on the web (WWW) (step S300).

The advertisement push server 5 associated with the advertisement DB 6 transmits a text message or a voice message to the subscribers of the member, which the advertiser wants, to the PCS phone / cell phone / pager. Send an advertising message (Target Marketing) (S400).

The lottery code is transmitted to the PCS phone / cell phone / pager of the corresponding members in the research investigation step (S400) through the modem 9 or the DSU 10 for the Internet leased line, and after the advertisement push server step (S300). The advertisement message is transmitted to the PCS phone / cell phone / pager of N members who match the advertisement target (step S500).

3 is a flowchart illustrating the operation of the research response receiving ARS server 1 for response processing of an advertisement message.

The research response receiving ARS server 1 receives a research response (step S1) and receives a member subscriber number and password (step S2) and checks the received member subscriber number and password (step S3). Receive a research survey response number and store it in the research statistics DB (step S4) and send a lottery code to the PCS phone / cell phone / caller of the members (step S5) or receive a response if it is non-member in step S3. (Step S6).

4 is a flow chart illustrating the operation within the lottery server 7 to draw subscribers via ARS research survey among those who have received text / voice messages.

The lottery server 7 starts the member lottery routine (step S9) and checks whether there is an advertisement for which the advertisement period has ended (step S10), and if present, randomly extracts N persons among the users who received the advertisement after the advertisement (step S11). The information on the N winners is stored in the winner database (step S12) and displayed on a web page (step S13). Then, a text message for the N winners is notified (step S14).

5 is a flowchart illustrating an advertisement pushing method of the advertisement push server 5 that requires the lottery server 7 according to the present invention.

The advertisement push server 5 starts an advertisement transmission routine (step S20) to initialize the voice modem 9 (step S21), and extracts advertisements and other target information to be transmitted from the advertisement DB 6 (step S22). In step S23, random members are extracted according to the advertisement target, and a lottery code is generated and stored in the member DB 4 (step S24).

Check the voice message / text message / research survey choices as a member option (step S25) and prepare the advertising voice message (step S26), prepare the advertising text message (step S27) according to each selection, and prepare the research text (step S27). S28) After sending the lottery code and the message (step S29) and checking the limited number of times of transmission (step S30), if the number of times of the limited transmission, the advertisement transmission ends to end the advertisement transmission routine (step S31). If it is within the limited number of transmissions, the process after step S23 is repeated.

6 is a flowchart illustrating a method of pushing an advertisement of the advertisement push server 5 which is capable of extracting and transferring winners without the need of a lottery server 7 according to the present invention.

The advertisement push server 5 starts an advertisement transmission routine (step S37) to initialize the voice modem 9 (step S38), and extracts advertisements and other target information to be transmitted from the advertisement DB 6 (step S39). In step S40, random members are extracted from the member DB 4 according to the advertisement target.

Check the voice message / text message / research survey selection as a member option (step S42), prepare the advertising voice message (step S43), prepare the advertising text message (step S44) according to each selection, and prepare the research text (step S44). S45) and then transmits the winning message and the advertising message (step S46), check the text advertising / voice advertising (step S47) if the text advertising text advertising message to the SMS (Short Message Service) dedicated line through the DSU (10) Is transmitted (step S48), and if it is a voice advertisement, a voice advertisement message is transmitted to the voice modem 9 (step S49).

After the advertisement message is transmitted, the number of limited transmissions is checked (step S50). If the number of limited transmissions is reached, the advertisement transmission is completed (step S51) and the advertisement transmission routine is terminated (step S52). If it is within the limited number of transmissions, the process after step S40 is repeated.

Therefore, text marketing services are used for wireless communication terminals such as pagers, PCS phones, and cellular phones to target and market to members classified by occupation, age, and symbol in the fields of advertising and research. Build a text advertising system.

As described above, the text advertising system using the wireless communication (caller, PCS, Cellular Phone) text service according to the present invention can advertise to the members of the conditions desired by the advertiser in terms of target marketing (Target Marketing), There is no limit on the amount of orders received, so it is possible to advertise regionally based advertisements and to make accurate judgments on the effectiveness of advertisements compared to existing advertisements, thus creating new advertising media that overcome the limitations of existing advertisements. It is effective to have.

In addition, research is possible as well as advertising, does not require any user costs to receive the advertisement, advertising member recruitment is useful as an open distribution method rather than a proprietary method.

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art will be able to variously modify and change the present invention without departing from the spirit and scope of the invention described in the claims below. It will be appreciated.

Claims (6)

(a) Among the web users, members who receive a membership through the web server 3 linked to the member DB 4 or target the wireless communication service user, or those who do not use the web through the membership ARS server 2 Member registration step by the automatic answering system (ARS) (S100); (b) researching a questionnaire through the ARS to members when sending a research question instead of an advertisement through the research response receiving ARS server 1 (S200); (c) In order to pay a product or a certain amount of money through the lottery, or to receive an advertisement from the lottery server (7) associated with the lottery DB (8) to the members who answered the question through the ARS of the research investigation step (S200). N (N is an integer of 1 or more) among the received members to put together a message 'winning' randomly draw, and announce the winner on the web (S300); (d) The advertisement push server 5 associated with the advertisement DB 6 sends a text message or voice message to the member subscribers and sends the advertisement message in voice or text message to the PCS phone / cell phone / pager of the member who the advertiser desires. Sending (Target Marketing) step (S400); And (e) transmits a lottery code to the PCS phone / cell phone / caller of the corresponding members in the research investigation step (S100) through the modem 9 or the DSU 10 for the Internet leased line, and after the advertisement push server step (S400) Construction of a text advertisement system using wireless communication (caller, PCS, cellular phone) text service, comprising the step (S500) of transmitting the advertising message to the PCS phone / cellular phone / pager N members according to the advertising target Way. The method of claim 1, Receiving a research response from the research response receiving ARS server 1 (S1) receiving a member subscriber number and password (S2) and confirming the received member subscriber number and password (S3) Receive the number and store it in the research statistics DB (S4) and send the lottery code to the PCS phone / cell phone / pager of the members (S5) or if the non-member in step S3 (S6) is configured to receive a response Method of building a text advertising system using a wireless communication (caller, PCS, Cell Phone) text service, characterized in that the. The method of claim 1, The lottery server 7 starts the member lottery routine (S9) and checks whether there is an advertisement for which the advertisement period has ended (S10) and if present, randomly extracts N users among the users who have received the advertisement (S11) and wins N Wireless communication (caller, PCS, Cellular) characterized in that the information is stored in the winner database (S12) and then displayed on a web page (S13), and then notifying a text message for the N winners (S14). Phone) Text advertising system construction method using text service. The method of claim 1, If the lottery server 7 is needed, the advertisement push server 5 starts an advertisement transmission routine (S20) to initialize the voice modem 9 (S21), and the advertisement and other targets to be transmitted from the advertisement DB (6). Extracting information (S22), randomly extracting members matching an advertisement target (S23), and generating a lottery code and storing the information in the member DB (S24); After selecting the voice message / text message / research research option as a member option (S25), the advertisement voice message preparation (S26), the advertisement text message preparation (S27), and the research research text are prepared according to each selection (S28), and then the drawing Transmitting a code and a message (S29) and checking the limited number of times of transmission (S30), if the limited number of times of transmission is terminated, terminating the advertisement transmission to terminate the advertisement transmission routine (S31); And Method of building a text advertising system using a wireless communication (caller, PCS, Cell Phone) text service, characterized in that it comprises a step of repeating the process after the step S23 within the limited number of transmissions. The method of claim 1, If the lottery server 7 is not necessary separately, the advertisement push server 5 which is capable of extracting and transmitting the winner immediately starts an advertisement transmission routine (S37) and initializes the voice modem 9 (S38). Extracting advertisements and other target information to be transmitted from (6) (S39), and randomly extracting members matching an advertisement target from the member DB (S40); Check the options of voice message / text message / research survey as a member's option (S42), and prepare an advertising voice message (S43), prepare an advertising text message (S44), and prepare a research questionnaire according to each selection. In order to transmit a message and an advertisement message (S46), if the text advertisement / voice advertisement is checked (S47) and the text advertisement is transmitted through the DSU 10 to the SMS (Short Message Service) service dedicated line to transmit a text advertisement message (S48). Transmitting a voice advertisement message to the voice modem 9 when the voice advertisement is performed (S49); And After the advertisement message is transmitted, the number of limited transmissions is checked (S50). If the number of limited transmissions is reached, the advertisement transmission is completed (S51), and the advertisement transmission routine is terminated (step S52). Method of building a text advertising system using a wireless communication (caller, PCS, Cell Phone) text service, characterized in that it comprises a step of repeating the process after the step S40 within the limited number of transmissions. A computer-readable recording medium storing a program for realizing the function (a), the function (b), the function (c), the function (d), and the function (e) on a computer.