KR20010097071A - Advertising method using wired / wireless communication devices (mobile phones, general phones, video phones, etc.) - Google Patents

Abstract

The present invention is an advertising method using a wired or wireless communication device (communication device such as a mobile phone, a general phone, a video phone, etc.). When the caller dials the number and makes a call, the caller is sent an ad (voice, text, freeze or video) (the ad goes out after the initial call and the caller automatically stops when dialing the caller). It is a system of how the phone is automatically connected after. In addition, when the receiver receives a call, the advertisement is transmitted first, and the call is connected at the same time as the advertisement ends. At this time, the caller sends a voice message recorded by the member to wait for a while through the ARS and automatically connects the phone at the end of the advertisement.

This service is a step (S1) that the caller 5 dials using a communication device, is connected to the system (4) built in the communication company to check the number of the caller (S2), check the access method of the caller ( Mobile phone (1), general phone (2), video call (3), etc.) (S3), verifying the identity of the caller (S4), already established caller's DataBase (or personal information-age, Selecting and sending an advertisement suitable for the caller using gender, occupation, hobbies, and interests (S5), the advertisement is shown to the caller and the call is made with the ad interruption when the call is connected to the receiver.

In the case of the receiver (member), after the initial selection (opening the phone flip, picking up the handset, or initial selection) at the call signal from the calling party, an advertisement message (voice, text, still screen, or video) is delivered (V1). ) ARS message (for example, please wait) is sent to the sender during the advertisement (V2), and the sender and the receiver are connected (V3) after the advertisement is finished. At this time, the advertisement of the proper method (voice, text, still image or video) is sent out according to the caller's communication method.The analog phone is sent to the general telephone, and the mobile phone or video call is sent to the digital signal. do. To use this service, the user registers as a member by accessing the homepage or ARS (Auto Response System) method. Subscribed members can make calls after receiving an advertisement when they receive or make a call, so the advertiser can maximize the advertising effect and members receive various incentives (discounts and free calls) on the condition that they receive advertising messages.

Description

Advertising method using wired / wireless communication devices (mobile phones, general phones, video phones, etc.) {.}

The present invention is an advertising method using a wired or wireless communication device, when a caller makes a call, an advertisement method for making a call after listening to or watching an advertisement before calling with the receiver and an advertisement before making a call when calling from the caller at the receiver. It's a way to talk after listening or watching. Technical advertising method of the present invention by registering the personal information (age, gender, occupation, hobbies, interests, etc.) at the time of membership by using the information to accurately select the member (consumer) layer and product advertisement and the member (consumer) desired In addition, it is possible to maximize the effect of advertising by directly targeting real users in the strategic aspect of the advertising method of the advertiser (company).

In general, the conventional advertising method was able to obtain an advertising effect only by visiting a related site such as a banner advertisement on the Internet and clicking on it or by looking at what is displayed on one side. However, research has shown that the click-through rate for banner ads is less than 2%. In the United States, the proportion of banner ads is gradually decreasing. Not only are people not paying more attention to banners, but the market is not yet big enough to advertise on various sites. Another reason is the future of banner advertising is opaque. As technology advances, there are ways to prevent users from watching Internet advertisements. Programs like interMute are available to help you avoid seeing ads while surfing the web. In addition, it is an advertisement method that consumers should pay attention to and execute incentives when they listen to advertisements in a general telephone. Because of the time and attention to pay attention to seeing or listening to the ad has a problem of low efficiency. For this reason, incentives for advertising methods when listening to ads on a regular telephone are losing their effectiveness.

However, the present invention can be referred to as a point (active) advertisement, rather than a conventional advertising method side (active) advertising and is an effective system for direct man-to-man (real user) advertisement using wired and wireless communication. The Ministry of Information and Communication announced that domestic mobile phone users accounted for more than half of the population. According to the Korea Electronics and Telecommunications Research Institute, according to data from the Korea Electronics and Telecommunications Research Institute, the number of mobile phone users was 2,542,800, which was 53.8%. It is expected that the population will use IMT-2000 services. In addition, the data transmission rate of 2Mbit per second (125,000 characters), which can be faster than the current mobile phone can be said that the advertising market using this method is very large.

An object of the present invention has been proposed to solve the above problems of the prior art, and is an invention that can sufficiently satisfy the mutual benefits and purposes of the needs of consumers (members), advertisers (entrepreneurs), and telecommunications companies. Consumers can save telecommunication charges through advertising, and advertisers can directly advertise to the target audience of products, which can be helpful to everyone. When a caller makes a call, he / she accesses the system through the caller's phone number and checks the individual's information. As a result, a personalized advertisement is sent to the individual, such as voice, text, still image, or video. It is a system to make a real call as soon as the advertisement ends. There is no charge for the call while the ad is in transit.

1 is a schematic diagram of a membership system for implementing the present invention.

2 is an overall system configuration for practicing the present invention

Figures 3 and 4 show the overall sequence and flow chart of practicing the present invention.

Configuration and operation of the embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of a subscription system for practicing the present invention. The subscriber who wishes to join the homepage through the web browser (8) requests membership registration or enters his or her personal information through an ARS method (9) by using a telephone. The number entered by the ARS method is digitally converted and constructed as a DB in the corresponding system (4). The information that is built in the DB is personal information (name, age, gender, occupation, hobbies, interests, etc.). In addition, the advertisement is sent to the member is produced. The advertiser 7 transmits the requirements while requesting a contract from the company. The company grasps the requirements of advertisers and builds them in the format of voice, text, still image and video.

In FIG. 2, the member makes a call by pressing the telephone number of the receiver 6 using the general phone 2, the mobile phone 1, or the video phone 3. The telephone is connected to the system (4) configured in the communication company and is converted to compare the telephone number pressed by the caller (5) with the digital signal constructed in the DB of the system (S1), and confirms the converted information The sender's communication device type is identified (S2 to S3) and personal information is retrieved (S4). The advertisement method suitable for the member is selected through the retrieved personal information and the communication device type (voice, text, still image or video). When the advertisement method is selected, the system sends the selected advertisement through the ARS or data conversion process to the member (S5) and at the same time, the phone connects to the person whom the member wants to call. The member listens to the transmitted advertisement or sees the advertisement by using the built-in viewer program built in the communication device, and when the receiver receives a call, the advertisement is automatically stopped and the call is made (S6). With the initial selection (opening the phone flip, picking up the handset, or initial selection), the advertisement message is delivered (V1) and the message recorded by the member in advance to the ARS while the advertisement message is delivered. Please connect immediately.) Will be sent while the ad is out (V2). After the advertisement, the system 4 automatically connects the call between the caller 5 and the receiver 6 (V3).

When a member receives a regular call (2), the voice advertisement is transmitted through the ARS system, and in the case of a mobile phone (1) or a video call (3), the data conversion process (a process in which the advertisement stored in the computer is converted into a radio wave) is passed. It is then sent to the member 6. If the transmitted advertisement is a data type, the advertisement goes out through a conversion process through its own browser. At the end of the advertisement, the system 4 automatically connects the call between the receiver 6 and the caller 5.

3 is an overall sequence and flow chart of practicing the present invention.

As described above, the advertising method using the wired / wireless communication device according to the present invention, unlike conventional advertising, accurately identifies groups of consumers by using consumer's information such as tastes and hobbies of consumers and provides products suitable for real users. At the same time as advertising is compulsory advertising marketing is mandatory. Therefore, it can be said to be an advanced advertising method of advertising cost, advertising effect, that is, low cost and high efficiency.

Consumers (members) can also access the product information they need, and most of all, they can save communication charges. Consumers also think it is a good idea.Telecommunications companies have the advantage of paying the communication costs. It is expected to be able to serve better.

Claims (1)

U. Subscriber's personal information (name, gender, age, etc.) through new registration screen of homepage of ARS system or voice announcement for use of advertising method service using wireless communication device (mobile phone, general phone, video phone, communication device) , Job, address, field of interest, etc.) in the main system DB registration method Creating an advertisement and storing it in a format suitable for a DB, the method of (D3) When a member makes a call using a regular phone, a mobile phone or a video phone, a method of selecting and selecting a member by comparing with the digital data of the DB built in the system through a communication network The method of the step of searching the DB of the system using the member information and converting the selected advertisement to the communication device format used by the member and transmitting it through the communication network. The transmitted information is converted according to the member's communication device format (regular phone: voice signal, mobile phone, video phone: voice, text, still image, video through a dedicated browser) and the advertisement is loaded through the browser. Way The method of the step in which the system sends the ARS message to the other party for announcement while the advertisement is going out. Method of connecting caller's side and receiver's phone automatically after advertisement ends