CN102722573A - Method for identifying user source and pushing webpage and system - Google Patents
Method for identifying user source and pushing webpage and system Download PDFInfo
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- CN102722573A CN102722573A CN2012101810721A CN201210181072A CN102722573A CN 102722573 A CN102722573 A CN 102722573A CN 2012101810721 A CN2012101810721 A CN 2012101810721A CN 201210181072 A CN201210181072 A CN 201210181072A CN 102722573 A CN102722573 A CN 102722573A
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Abstract
The invention relates to a method for identifying a user source and pushing a webpage and a system. The invention is characterized in that the method mainly comprises the steps of: acquiring user source information comprising an IP (Internet Protocol) address of a user; generating a temporary telephone number associated with the user source information and meanwhile, generating a first record; displaying the temporary telephone number on an advertisement webpage of an enterprise; acquiring the temporary telephone number when the user dials the temporary telephone number and retrieving the first record corresponding to the temporary telephone number, and then connecting the telephone number dialed by the user with the true telephone number of the enterprise in the first record; answering the telephone dialed by the user by a service provider of the enterprise and pushing the pre-customized webpage to the advertisement webpage accessed by the user by a rear end server according to the demand of the user; and recording conversation information and generating a second record comprising the first record and the conversion information when the conversion finishes.
Description
Technical field
The present invention relates to a kind of method of discerning user sources and pushing webpage; Particularly discern user sources with the unique corresponding interim telephone number of its user sources information through generating for the user, and in conversation according to the method and system of user's request for its propelling movement webpage.
Background technology
In the business environment, the propaganda of enterprise and operation be unable to do without the internet in modern times, and dynamics that enterprise promotes on the internet and input are very large.A lot of corporate bosses will attract clients through advertisement delivery on the internet, so during the advertisement webpage of client access enterprise, the displaying of webpage and seem particularly important with client's communication.
At first, enterprise can be substantial, attractive in appearance, attractive as far as possible with the webpage of website.
Secondly, enterprise can stay contact method, hopes that the sales force of viewer and enterprise directly links up, with the purpose that hits pay dirk and sell.
In the prior art, enterprise only stays telephone number on its advertisement webpage, waits for that the client makes a phone call to link up.After user and the sales force who has browsed the advertisement webpage connected phone, this webpage no longer played any effect.That is to say, in the prior art, do not effectively utilize the effect of internet, further service is provided, thereby, improve the attractive force of product further for the user provides product information to the validated user of calling.
Therefore, how to locate or discern the user's who calls source, and to utilize the internet targetedly being that it provides further service such as Web page push, is to need the problem that solves at present.
Summary of the invention
The invention provides a kind of method and system of discerning user sources and pushing webpage; Through unique interim telephone number being provided for the user of each browsing page; And should interim telephone number and user's IP address bind one by one; Discerning the user's who calls source, and push prefabricated webpage according to user's needs for this user, is the purpose that the specific user provides specific service to realize through internet and telephone system targetedly.
Utilize method and system of the present invention, the user can be on one side and the communication of sales force's phone, becoming as required Yi Bian see computer screen at the moment, improved the abundance that exchanges content between enterprise and the user.
In addition; Through the identification user sources; Can trace into what keyword of user search, browsed which webpage, user terminal information such as IP address; If what the user used is the smart mobile phone that can surf the Net, can also obtain user's mobile phone IMEI number, SIM sequence number, user's information such as position, play the purpose that advertising results are followed the tracks of.The user who makes a phone call is exactly to enterprise product or serve interested people, can be regarded as the successful input of advertisement.Can follow the tracks of the source of effective advertisement like this, the advertising effect that statistics enterprise throws on the internet.
For reaching above purpose, a kind of method of discerning user sources and pushing webpage has been proposed according to an aspect of the present invention, it is characterized in that this method mainly may further comprise the steps:
1) when the user uses the advertisement webpage of subscriber terminal equipment through internet access enterprise; The front end services module that is embedded in the said advertisement webpage is obtained the IP address user source-information that comprises that said user terminal sets; And said user sources information sent to back-end server; Said front end services module has unique sequence number, is used for communicating by letter with back-end server foundation;
2) said back-end server generates and the unique corresponding interim telephone number of this user sources information; And should send to said front end services module by interim telephone number; Simultaneously, said back-end server generates and preserves and comprises the sequence number of the true telephone number of said user sources information, said enterprise, said front end services module and first record of said interim telephone number;
3) said front end services module is illustrated in said interim telephone number on the advertisement webpage of said enterprise;
4) when this user dials this interim telephone number; Said back-end server obtains this interim telephone number; And retrieving first record corresponding with this interim telephone number, the phone of then this user being dialed and the true telephone number of the enterprise in this first record are connected;
5) phone dialed through enterprise terminal equipment listening user of the ISP of enterprise; And send request to said back-end server according to user's needs; Said back-end server according to described request according to the sequence number of the IP address of said subscriber terminal equipment and said front end services module with prefabricated Web page push to said front end services module, said front end services module will this prefabricated web displaying on the said advertisement webpage of this user capture;
6) said back-end server log call information, and when end of conversation, generate second record that comprises said first record and said call-information.
Preferably; In step 5), the phone that the ISP dials through enterprise terminal equipment listening user, wherein this enterprise terminal equipment is plain old telephone; The true telephone number of this plain old telephone is registered in back-end server in advance; And be kept in the storer of back-end server, the ISP files a request through the telephone key-press backend server of this plain old telephone according to user's requirement; Back-end server is waited for the respective audio signal that receives the button of being pressed with the ISP all the time through the button receiving trap in conversation, and pushes and the corresponding prefabricated webpage of this button to the user.
Preferably; In step 5); The phone that the ISP dials through enterprise terminal equipment listening user; Wherein this enterprise terminal equipment is plain old telephone and computing machine combination or enterprise terminal equipment are the intelligent terminals that can surf the Net, and on enterprise terminal equipment the installation enterprises service module, when with user's communication; The ISP is sent to back-end server according to user's demand through the prefabricated webpage that this enterprises service module will be kept on the enterprise terminal equipment in advance, pushes said prefabricated webpage according to this user's IP address and front end services module serial number to the user by this back-end server.
Preferably, said back-end server is being when user and enterprise connect phone, also to send user sources information to the enterprises service module, thereby on enterprise terminal equipment, shows the user's who is conversing user sources information.
Preferably, said interim telephone number shows that as the form of extension with " main frame number bonus point plane No. sign indicating number " user is with this interim telephone number of extension number form input, and this back-end server is discerned the interim telephone number of user's input; Perhaps said interim telephone number shows that with the icon form user of smart mobile phone calls through clicking this icon.
Preferably, said user sources information comprises one or more in the IP address, COOKIES of search engine, keyword, portal website, enterprise name, subscriber terminal equipment; When subscriber terminal equipment is when having the smart mobile phone of phone and function of surfing the Net concurrently, said user sources information also comprises one or more in IMEI number, SIM sequence number, user's the geographical location information of user's smart mobile phone.
Preferably, in step 2) in, said interim telephone number generates at random, and unique corresponding to this user sources information; The figure place of interim telephone number is set according to potential user's quantity; And in back-end server, set a deenergized period; Make the interim telephone number that generates after remaining to this deenergized period, discharge; Or after the user has closed this advertisement webpage, notify said back-end server to discharge this interim telephone number at once by said front end services module.
Preferably; In step 4); Said back-end server also sends log-on message according to IP address in first record and front end services module serial number to said front end services module; Notice front end services modular telephone is communicated with, and the front end services module responds is changed into the show state of advertisement webpage the form that is suitable for showing prefabricated webpage in this log-on message.
Preferably, in step 6), said call-information comprises one or more in the duration of call, calling record, calling number, the called number.
Preferably, this method also comprises:
7) when end of conversation; Back-end server detects subscriber phone on-hook; And the advertisement Web page push of browsing to the user at once comprises " customer evaluation "; The follow-up prefabricated webpage of " recording download " requires the user to fill in evaluation, e-mail address information, and the front end services module is obtained the e-mail address information that customer evaluation information, user fills in and is sent to the back-end services module; Rear module is preserved these information, and sends the data that the user needs according to the e-mail address that the user provides for it.
According to a further aspect in the invention, proposed a kind of system that discerns user sources and push webpage, it is characterized in that this system comprises:
Subscriber terminal equipment is used for the browse advertisements webpage and moves the front end services module;
The front end services module is embedded in the advertisement webpage of enterprise, and said front end services module has unique sequence number, is used for communicating by letter with back-end server foundation;
Back-end server, said back-end server comprises:
Generation module generates and the unique corresponding interim telephone number of user sources information,
First logging modle generates and preservation comprises the sequence number of the true telephone number of said user sources information, said enterprise, said front end services module and first record of said interim telephone number;
The phone treating apparatus obtains this interim telephone number that the user dials, and retrieves first record corresponding with this interim telephone number, and the true telephone number of the enterprise in the phone that this user is dialed and this first record is connected;
The Web page push device is used for pushing webpage according to the request of enterprise terminal equipment to said front end services module;
Second pen recorder, log call information, and when end of conversation, generate second record that comprises said first record and said call-information;
Storer is used to store said true telephone number, said first record and said second record; And
The phone that enterprise terminal equipment, listening user are dialed, and send request to said back-end server according to user's needs;
Wherein, When the user utilized the advertisement webpage of subscriber terminal equipment through internet access enterprise, the front end services module that is embedded in the said advertisement webpage was obtained the IP address user source-information that comprises said subscriber terminal equipment, and said user sources information is sent to back-end server; Said generating apparatus generates said interim telephone number; And should send to said front end services module by interim telephone number, simultaneously, said first pen recorder generates said first record; Said front end services module is illustrated in said interim telephone number on the advertisement webpage of said enterprise; When this user dials this interim telephone number; Said phone treating apparatus obtains this interim telephone number; And retrieving first record corresponding with this interim telephone number, the phone of then this user being dialed and the true telephone number of the enterprise in this first record are connected; The phone that the ISP of enterprise dials through enterprise terminal equipment listening user; And send request to said back-end server according to user's needs; Said Web page push device according to described request according to the sequence number of the IP address of said subscriber terminal equipment and front end services module with prefabricated Web page push to said front end services module, said front end services module will this prefabricated web displaying on the said advertisement webpage of this user capture; The said second recording device records call-information, and when end of conversation, generate second record that comprises said first record and said call-information.
Preferably; The phone that the ISP dials through enterprise terminal equipment listening user; Wherein this enterprise terminal equipment is plain old telephone; The true telephone number of this plain old telephone is registered in back-end server in advance, and is kept in the storer of back-end server, and the ISP is according to user's requirement; Telephone key-press backend server through this plain old telephone is filed a request, and back-end server is waited for the respective audio signal of the button that reception and ISP are pressed all the time through the button receiving trap and pushed and the corresponding prefabricated webpage of this button to the user in conversation.
Preferably; The phone that the ISP dials through enterprise terminal equipment listening user; Wherein this enterprise terminal equipment is plain old telephone and computing machine combination or enterprise terminal equipment are the intelligent terminals that can surf the Net; The true telephone number of this enterprise terminal equipment is registered in back-end server in advance; And be kept in the storer of back-end server, and on enterprise terminal equipment the installation enterprises service module, when with user's communication; The ISP is sent to back-end server according to user's demand through the prefabricated webpage that this enterprises service module will be kept on the enterprise terminal equipment in advance, pushes described prefabricated webpage according to this user's IP address and front end services module serial number to the user through the Web page push module by this back-end server.
Preferably; Identification user sources according to claim 13 also pushes the system of webpage; It is characterized in that; Said phone treating apparatus is being when user and enterprise connect phone, also to send user sources information to the enterprises service module, thereby on enterprise terminal equipment, shows the user's who is conversing user sources information.
Preferably; Said subscriber terminal equipment is computing machine or has phone concurrently and the smart mobile phone of function of surfing the Net; Said interim telephone number shows as the form of extension with " main frame number bonus point plane No. sign indicating number "; The user is with this interim telephone number of extension number form input, and this back-end server is discerned the interim telephone number of user's input through the telephone key-press recognition device in the phone treating apparatus; Perhaps said interim telephone number shows that with the icon form user of smart mobile phone calls through clicking this icon.
Preferably; Said back-end server sends log-on message according to IP address in first record and front end services module serial number to said front end services module; Notice front end services modular telephone is communicated with; The front end services module can be changed into the show state of advertisement webpage the form that is suitable for showing prefabricated webpage in response to this log-on message.
Preferably, this method also comprises:
When end of conversation; The phone treating apparatus of back-end server detects subscriber phone on-hook; And comprise " customer evaluation " through the Web page push device to the advertisement Web page push that the user browses at once; The follow-up prefabricated webpage of " recording download " requires the user to fill in evaluation, e-mail address information, and the front end services module is obtained the e-mail address information that customer evaluation information, user fills in and is sent to the back-end services module; Rear module is kept at these information in the storer, and sends the data that the user needs according to the e-mail address that the user provides for it.
Description of drawings
Fig. 1 has shown identification user sources according to an embodiment of the invention and has pushed the process flow diagram of the method for webpage;
Fig. 2 has shown identification user sources according to an embodiment of the invention and has pushed the structural drawing of the system of webpage;
Fig. 3 has shown identification user sources according to an embodiment of the invention and has pushed the structural drawing of a modification of the system of webpage;
Fig. 4 has shown identification user sources according to an embodiment of the invention and has pushed the structural drawing of another modification of the system of webpage.
Embodiment
Fig. 1 has shown identification user sources according to an embodiment of the invention and has pushed the process flow diagram of the method for webpage that in this embodiment, this method mainly may further comprise the steps:
S101; When the user uses the advertisement webpage of subscriber terminal equipment through internet access enterprise; The front end services module that is embedded in the said advertisement webpage is obtained the IP address user source-information that comprises said subscriber terminal equipment; And sending to back-end server, said front end services module has unique sequence number, is used for communicating by letter with back-end server foundation;
S102; Said back-end server generates and the unique corresponding interim telephone number of this user sources information; And should send to said front end services module by interim telephone number; Simultaneously, said back-end server generates and preserves and comprises the sequence number of the true telephone number of said user sources information, said enterprise, said front end services module and first record of said interim telephone number;
S103, said front end services module is illustrated in said interim telephone number on the advertisement webpage of said enterprise;
S104; When this user dials this interim telephone number; Said back-end server obtains this interim telephone number, and retrieves first record corresponding with this interim telephone number, and the true telephone number of the enterprise in the phone of then this user being dialed and this first record is connected;
S105; The phone that the ISP of enterprise dials through enterprise terminal equipment listening user; And send request to said back-end server according to user's needs; Said back-end server according to described request according to the sequence number of the IP address of said subscriber terminal equipment and said front end services module with prefabricated Web page push to said front end services module, said front end services module will this prefabricated web displaying on the said advertisement webpage of this user capture;
S106, said back-end server log call information, and when end of conversation, generate second record that comprises said first record and said call-information.
Preferably, said user sources information is meant the approach of expression user capture advertisement webpage and the information of user's address.Said user can be through according to keyword searching on search engine; Find and visit the advertisement webpage of enterprise; Perhaps can be through visit the advertisement webpage of enterprise in the link of clicking the advertisement webpage in the portal website or in the official website of enterprise; Therefore said user sources information is except the IP address of subscriber terminal equipment, also can comprise in other information such as search engine, keyword, portal website, enterprise name, COOKIES one or more; In addition; Preferably; When subscriber terminal equipment is when having the smart mobile phone equipment of phone and function of surfing the Net concurrently, user sources information also can comprise the IMEI number, SIM sequence number of user's smart mobile phone and the user's that provided by the positioning system of smart mobile phone geographical location information etc.
In step S101, when the user passed through the advertisement webpage on subscriber terminal equipment (for example computing machine or the smart mobile phone) access internet, the front end services module that is embedded on this advertisement webpage brought into operation.Said front end services module at first obtains user sources information; And send it to back-end server, preferably, said front end services module has and its unique corresponding sequence number; Back-end server is discerned this front end services module according to this sequence number, and sets up two-way communication with it.
Preferably, can be on said advertisement webpage the display reminding user do not close the information of webpage.This information can directly default in this advertisement webpage, also can provide and be presented on the advertisement webpage by this front end services module.
In step S102, back-end server comes source-information to generate unique interim telephone number to this user, and preferably, this interim telephone number can generate at random, and unique corresponding to this user sources information.Preferably; The figure place (such as but not limited to the 4-6 position) of interim telephone number can be set according to potential user's quantity; And can in back-end server, set a deenergized period (such as but not limited to 1-2 working day); Make the interim telephone number that generates after remaining to this deenergized period, discharge, can be used as the follow-up data statistics cycle this deenergized period simultaneously.Perhaps preferably, also can after the user has closed this advertisement webpage, think that this interim telephone number is an idle condition, discharge this interim telephone number at once, use to distribute to other users by front end services module notice back-end server.In the follow-up process of calling and push webpage, this interim telephone number will become the unique index or the identification number of this user sources information, and the prefabricated webpage that needs in order to source, this enterprise and this user with this user binds together.
Preferably; Store the true telephone number of each enterprise in the storer of said back-end server in advance; When receiving the user sources information that front-end server sends; Identify the enterprise that the user visits the information that back-end server can send from front-end server simultaneously or the sequence number of front-end server, thereby from its storer, inquire corresponding true telephone number.Said back-end server generates and preserves and comprises the true telephone number of said user sources information, said enterprise, the sequence number of this front end services module and first record of said interim telephone number; Like this, in that the user is follow-up when calling, back-end server just can be with this interim telephone number as index; Find this first data recording; Thereby know this user's source, the sequence number of user's IP address and front end services module for example, thereby the browsing apparatus of consumer positioning; For example computing machine and browser that go up to install thereof, and set up with the front end services module and to communicate by letter.
In step S103, the interim telephone number that this front end services module will receive is presented on this advertisement webpage, shows the client, waits for that the user dials.Preferably, can show this interim telephone number through " main telephone number+interim telephone number " form.The main telephone number generally is the Local Number or 400 numbers of this enterprise, has for enterprise is unique.Interim telephone number can extension on webpage or form such as coupon code occur, it is the long number combination in form.In this preferred implementation, for different user sources, interim telephone number (extension, coupon code etc.) changes; And the main telephone number is constant; Can guarantee the uniqueness of main telephone number like this, avoid confusion reigned, yet according to technical scheme of the present invention; Do not show the main frame number even if only show " the interim telephone number " that generates at random, still can realize discerning the purpose of user sources and conversation.Pro forma extension or coupon code are because the position is long variable, and number quantity is infinite in theory, can satisfy the needs of a large number of users fully.
Preferably, when the user when having the smart mobile phone accessed web page of phone and function of surfing the Net concurrently, this interim telephone number can directly not show, and is presented on the page on the smart mobile phone with the form of certain icon, this icon intension this interim telephone number.When the user clicked this icon, intelligent mobile phone terminal can be accomplished the dialing of this temporary number, for example after putting through major number, added automatically to dial extension again.Has same effect with the manual dialing of above-mentioned user, terminal device that equally can consumer positioning uses and the front end services module on the browsing page.
Preferably, front-end server also can be presented at this interim telephone number on all advertisement webpages of enterprise, makes the user when checking all advertisement webpages of enterprise, can both see this interim telephone number.
In step S104, when the user dials the telephone number of this demonstration, receive this interim electric telephone number by back-end server.Preferably, can require the user with this interim telephone number of extension number form input, this back-end server can be discerned the interim telephone number of user's input through the telephone key-press recognition device.Back-end server retrieves first record corresponding with this interim telephone number, and the true telephone number of the enterprise in the phone of then this user being dialed and this first record is connected.The user also can as indicated abovely accomplish dialing through the specified icons of clicking in the webpage on the smart mobile phone.
In a modification, said back-end server also can send log-on message to said front end services module according to IP address in first record and front end services module serial number, and notice front end services modular telephone is communicated with.Preferably; The front end services module can be in response to this log-on message; The show state of advertisement webpage is changed into the form that is suitable for showing prefabricated webpage, for example be varied to the display box of prefabricated web page contents to be shown such as, or eject a new webpage that is used to show prefabricated webpage.Like this; With interim telephone number as unique identification; User's browsing apparatus, for example the phone of computing machine and front-end server, back-end server and enterprise and/or computer are just to have become binding between other terminal devices that can surf the Net, three party can communicate and Data transmission.
In step S105; The phone that ISP (for example enterprise marketing personnel, contact staff etc.) dials through enterprise terminal equipment listening user; Wherein this enterprise terminal equipment can be plain old telephone (common base, regular handset); And/or the combining of the intelligent terminal that can surf the Net (for example smart mobile phone) or plain old telephone and computing machine, and send request to said back-end server according to user's needs.
In a modification, if enterprise terminal equipment is plain old telephone, then the true telephone number of this phone can be registered in back-end server in advance, and is kept in the storer of back-end server.The ISP can be according to user's requirement; File a request through the telephone key-press backend server; Different keys can be represented different webpages, for example 1# representative " quotation form ", 2# representative " product function table ", 13# representative " certain product picture " or the like.Preferably; When telephone key-press is pressed; What send is specific dtmf tone frequency signal; Back-end server can be waited for the respective audio signal that receives the button of being pressed with the ISP all the time through the button receiving trap in conversation, and receives and identifies this sound signal exactly, and is not disturbed by other sound.Back-end server pushes and the corresponding prefabricated webpage of this button that identifies to the user.
In another modification; Enterprise terminal equipment is the combination of plain old telephone and computing machine; Perhaps enterprise terminal equipment is other intelligent terminals that can surf the Net; For example smart mobile phone or PAD, then can be on the computing machine of enterprise or its intelligent terminal installation enterprises service module (for example C/S or B/S form client).The true telephone number of this enterprise terminal equipment is registered in back-end server in advance; And be kept in the storer of back-end server; When with user's communication; The ISP can be according to user's demand; To be kept at the computing machine of enterprise in advance or the prefabricated webpage on the intelligent terminal is sent to back-end server through this enterprises service module; Push said prefabricated webpage according to this user's IP address and front end services module serial number to the user by this back-end server, receive these by user's terminal device and preset webpage and send the front end services module of operation above that to, by the front end services module with the advertisement webpage of these prefabricated web displaying on subscriber computer.Preferably, back-end server is being when user and enterprise connect phone, also can send user sources information to the enterprises service module, thereby on the computing machine of enterprise or intelligent terminal, shows the user's who is conversing user sources information.
Prefabricated webpage can comprise forms such as document, form, picture, video, has so just realized the enterprises service supplier on one side and user's communication, on one side on user's terminal device, show user's interest webpage picture effect.The content that presets webpage can leave on certain server of internet, can leave on the back-end server, also can leave in the enterprise terminal equipment.
In step S106, said back-end server is log call information in the process of whole conversation, and when end of conversation, generates second record that comprises said first record and said call-information.Said call-information can comprise one or more in the duration of call, calling record, calling number, the called number etc., and this second record indicates that also the user of a visit advertisement webpage successfully transforms the validated user in order to call.
In a preferred embodiment; When end of conversation, back-end server detects subscriber phone on-hook, and the advertisement Web page push of browsing to the user at once " customer evaluation "; Follow-up prefabricated webpages such as " recording are downloaded " requires the user to fill in information such as evaluation, e-mail address.The front end services module is obtained information such as the e-mail address that customer evaluation information, user fills in and is sent to the back-end services module; Rear module is preserved these information; And the e-mail address that provides according to the user is that it sends telephonograph, the data that users such as product details need.So far; Back-end server has obtained by IP address; Data such as user's calling telephone number, calling record, user e-mail address, service evaluation, other user sources information can be preserved these data and supply enterprise's inquiry, and carried out follow-up analysis.Can obtain product summary customer group characteristic, statistical informations such as advertisement delivery effect from these data.
Preferably, said front end services module can be through the realization of the code in the embedded web page, for example FLASH or shell script.
Fig. 2 has shown identification user sources according to an embodiment of the invention and has pushed the structural drawing of the system 200 of webpage that in this embodiment, this system mainly comprises:
Front end services module 203 is embedded in the advertisement webpage of enterprise, and said front end services module 203 has unique sequence number, is used for communicating by letter with back-end server foundation;
Back-end server 202, said back-end server 202 comprises:
Web page push device 2024 is used for pushing webpage according to the request of enterprise terminal equipment to said front end services module 203;
The phone that enterprise terminal equipment 204, listening user are dialed, and send request to said back-end server 202 according to user's needs;
Wherein, When the user utilized the advertisement webpage of subscriber terminal equipment 201 through internet access enterprise, the front end services module 203 that is embedded in the said advertisement webpage was obtained the IP address user source-information that comprises said subscriber terminal equipment 201, and sends to back-end server 202; Said generating apparatus generates said interim telephone number; And should send to said front end services module 203 by interim telephone number, simultaneously, said first pen recorder generates said first record; Said front end services module 203 is illustrated in said interim telephone number on the advertisement webpage of said enterprise; When this user dials this interim telephone number; Said phone treating apparatus 2023 obtains this interim telephone number; And retrieving first record corresponding with this interim telephone number, the phone of then this user being dialed and the true telephone number of the enterprise in this first record are connected; The phone that the ISP of enterprise dials through enterprise terminal equipment 204 listening users; And send request to said back-end server 202 according to user's needs; Said Web page push device 2024 according to described request according to the sequence number of the IP address of said subscriber terminal equipment and front end services module with prefabricated Web page push to said front end services module 203, said front end services module 203 will this prefabricated web displaying on the said advertisement webpage of this user capture; Said second pen recorder, 2025 log call information, and when end of conversation, generate second record that comprises said first record and said call-information.
Preferably, said subscriber terminal equipment 201 can be the intelligent terminal that computing machine maybe can be surfed the Net, and for example has the smart mobile phone of phone and function of surfing the Net concurrently.
Preferably; Said back-end server 202 also comprises storer 2026; Store the true telephone number of each enterprise in this storer 2026 in advance; When receiving the user sources information that front-end server sends, identify the enterprise that the user visits the information that back-end server 202 can send from front-end server simultaneously or the sequence number of front-end server, thereby from its storer 2026, inquire corresponding true telephone number.Said storer 2026 also can be stored first record of first pen recorder generation and second record that second pen recorder generates; Like this, in that the user is follow-up when calling, phone treating apparatus 2023 just can be with this interim telephone number as index; Find this first data recording; Thereby know this user's source, the sequence number of user's IP address and front end services module 203 for example, thereby the browsing apparatus of consumer positioning; For example computing machine and browser that go up to install thereof, and set up with front end services module 203 and to communicate by letter.
Preferably, can require the user with this interim telephone number of extension number form input, this back-end server 202 can be discerned the interim telephone number of user's input through the telephone key-press recognition device in the phone treating apparatus 2023.Back-end server 202 retrieves first record corresponding with this interim telephone number, and the true telephone number of the enterprise in the phone of then this user being dialed and this first record is connected.The user also can accomplish dialing through the specified icons of clicking in the page on the smart mobile phone, and this specified icons is corresponding to said interim telephone number.
In a modification, said back-end server 202 also can send log-on message to said front end services module 203 according to IP address in first record and front end services module 203 sequence numbers, and notice front end services module 203 phones are communicated with.Front end services module 203 can be in response to this log-on message; The show state of advertisement webpage is changed into the form that is suitable for showing prefabricated webpage; For example be varied to the display box of prefabricated web page contents to be shown such as, or eject a new webpage that is used to show prefabricated webpage.
The phone that ISP (for example enterprise marketing personnel, contact staff etc.) dials through enterprise terminal equipment 204 listening users; Preferably; This enterprise terminal equipment 204 can be plain old telephone (common base, regular handset); And/or the combining of the intelligent terminal that can surf the Net (for example smart mobile phone) or plain old telephone and computing machine, and send request to said back-end server 202 according to user's needs.
In the modification of described this embodiment of Fig. 3, if enterprise terminal equipment 204 only is plain old telephone, then the true telephone number of this phone can be registered in back-end server 202 in advance, and is kept in the storer 2026 of back-end server 202.The ISP can be according to user's requirement; File a request through telephone key-press backend server 202; Different keys can be represented different webpages, for example 1# representative " quotation form ", 2# representative " product function table ", 13# representative " certain product picture " or the like.Preferably; When telephone key-press is pressed; What send is specific dtmf tone frequency signal, and back-end server 202 also can comprise button receiving trap 2027, and this button receiving trap 2027 is waited for the respective audio signal that receives the button of being pressed with the ISP all the time in conversation; And receive and identify this sound signal exactly, and do not disturbed by other sound.The Web page push device 2024 of back-end server 202 pushes and the corresponding prefabricated webpage of this button that identifies to the user.
In another modification of present embodiment shown in Figure 4; Enterprise terminal equipment 204 is combinations of plain old telephone and computing machine; Perhaps enterprise terminal equipment 204 is other intelligent terminals that can surf the Net; For example smart mobile phone or PAD, then can be on the computing machine of enterprise or its intelligent terminal installation enterprises service module 2041 (for example C/S or B/S form client).The registration in back-end server 202 in advance of the true telephone number of this enterprise terminal equipment 204; And be kept in the storer 2026 of back-end server 202; When with user's communication; The ISP can be according to user's demand; To be kept at the computing machine of enterprise in advance or the prefabricated webpage on the intelligent terminal is sent to back-end server 202 through this enterprises service module 2041, by the Web page push device 2024 of this back-end server 202 according to this user's IP address and front end services module 203 sequence numbers, with these prefabricated Web page push and be presented at the advertisement webpage on the subscriber computer.Preferably, phone treating apparatus 2023 is being when user and enterprise connect phone, also can send user sources information to enterprises service module 2041, thereby on the computing machine of enterprise or intelligent terminal, shows the user's who is conversing user sources information.
In a preferred embodiment; When end of conversation; The phone treating apparatus 2023 of back-end server 202 detects subscriber phone on-hook; And the advertisement Web page push of browsing to the user through Web page push device 2024 at once " customer evaluation ", follow-up prefabricated webpages such as " recording are downloaded " requires the user to fill in information such as evaluation, e-mail address.Front end services module 203 is obtained information such as the e-mail address that customer evaluation information, user fills in and is sent to the back-end services module; Rear module is kept at these information in the storer 2026; And the e-mail address that provides according to the user is that it sends telephonograph, the data that users such as product details need.
Claims (17)
1. the method discerning user sources and push webpage is characterized in that, this method mainly may further comprise the steps:
1) when the user uses the advertisement webpage of subscriber terminal equipment through internet access enterprise; The front end services module that is embedded in the said advertisement webpage is obtained the IP address user source-information that comprises that said user terminal sets; And said user sources information sent to back-end server; Said front end services module has unique sequence number, is used for communicating by letter with back-end server foundation;
2) said back-end server generates and the unique corresponding interim telephone number of this user sources information; And should send to said front end services module by interim telephone number; Simultaneously, said back-end server generates and preserves and comprises the sequence number of the true telephone number of said user sources information, said enterprise, said front end services module and first record of said interim telephone number;
3) said front end services module is illustrated in said interim telephone number on the advertisement webpage of said enterprise;
4) when this user dials this interim telephone number; Said back-end server obtains this interim telephone number; And retrieving first record corresponding with this interim telephone number, the phone of then this user being dialed and the true telephone number of the enterprise in this first record are connected;
5) phone dialed through enterprise terminal equipment listening user of the ISP of enterprise; And send request to said back-end server according to user's needs; Said back-end server according to described request according to the sequence number of the IP address of said subscriber terminal equipment and said front end services module with prefabricated Web page push to said front end services module, said front end services module will this prefabricated web displaying on the said advertisement webpage of this user capture;
6) said back-end server log call information, and when end of conversation, generate second record that comprises said first record and said call-information.
2. identification user sources according to claim 1 also pushes the method for webpage; It is characterized in that; In step 5), the phone that the ISP dials through enterprise terminal equipment listening user, wherein this enterprise terminal equipment is plain old telephone; The true telephone number of this plain old telephone is registered in back-end server in advance; And be kept in the storer of back-end server, the ISP files a request through the telephone key-press backend server of this plain old telephone according to user's requirement; Back-end server is waited for the respective audio signal that receives the button of being pressed with the ISP all the time through the button receiving trap in conversation, and pushes and the corresponding prefabricated webpage of this button to the user.
3. identification user sources according to claim 1 also pushes the method for webpage; It is characterized in that; In step 5); The phone that the ISP dials through enterprise terminal equipment listening user; Wherein this enterprise terminal equipment is plain old telephone and computing machine combination or enterprise terminal equipment are the intelligent terminals that can surf the Net, and on enterprise terminal equipment the installation enterprises service module, when with user's communication; The ISP is sent to back-end server according to user's demand through the prefabricated webpage that this enterprises service module will be kept on the enterprise terminal equipment in advance, pushes said prefabricated webpage according to this user's IP address and front end services module serial number to the user by this back-end server.
4. identification user sources according to claim 3 also pushes the method for webpage; It is characterized in that; Said back-end server is being when user and enterprise connect phone; Also send user sources information to the enterprises service module, thereby on enterprise terminal equipment, show the user's who is conversing user sources information.
5. identification user sources according to claim 1 also pushes the method for webpage; Wherein said subscriber terminal equipment is computing machine or has phone concurrently and the smart mobile phone of function of surfing the Net; Said interim telephone number shows as the form of extension with " main frame number bonus point plane No. sign indicating number "; The user is with this interim telephone number of extension number form input, and this back-end server is discerned the interim telephone number of user's input; Perhaps said interim telephone number shows that with the icon form user of smart mobile phone calls through clicking this icon.
6. according to any described identification user sources among the claim 1-5 and push the method for webpage; It is characterized in that said user sources information comprises one or more in the IP address, COOKIES of search engine, keyword, portal website, enterprise name, subscriber terminal equipment; When subscriber terminal equipment is when having the smart mobile phone of phone and function of surfing the Net concurrently, said user sources information also comprises one or more in IMEI number, SIM sequence number, user's the geographical location information of user's smart mobile phone.
7. according to any described identification user sources among the claim 1-5 and push the method for webpage, it is characterized in that, in step 2) in, said interim telephone number generates at random, and unique corresponding to this user sources information; The figure place of interim telephone number is set according to potential user's quantity; And in back-end server, set a deenergized period; Make the interim telephone number that generates after remaining to this deenergized period, discharge; Or after the user has closed this advertisement webpage, notify said back-end server to discharge this interim telephone number at once by said front end services module.
8. according to any described identification user sources among the claim 1-5 and push the method for webpage; It is characterized in that; In step 4), said back-end server also sends log-on message according to IP address in first record and front end services module serial number to said front end services module, and notice front end services modular telephone is communicated with; The front end services module responds is changed into the show state of advertisement webpage the form that is suitable for showing prefabricated webpage in this log-on message.
9. according to any described identification user sources among the claim 1-5 and push the method for webpage, it is characterized in that in step 6), said call-information comprises one or more in the duration of call, calling record, calling number, the called number.
10. according to any described identification user sources among the claim 1-5 and push the method for webpage, it is characterized in that this method also comprises:
7) when end of conversation; Back-end server detects subscriber phone on-hook; And the advertisement Web page push of browsing to the user at once comprises " customer evaluation "; The follow-up prefabricated webpage of " recording download " requires the user to fill in evaluation, e-mail address information, and the front end services module is obtained the e-mail address information that customer evaluation information, user fills in and is sent to the back-end services module; Rear module is preserved these information, and sends the data that the user needs according to the e-mail address that the user provides for it.
11. a system that discerns user sources and push webpage is characterized in that, this system comprises:
Subscriber terminal equipment is used for the browse advertisements webpage and moves the front end services module;
The front end services module is embedded in the advertisement webpage of enterprise, and said front end services module has unique sequence number, is used for communicating by letter with back-end server foundation;
Back-end server, said back-end server comprises:
Generation module generates and the unique corresponding interim telephone number of user sources information,
First logging modle generates and preservation comprises the sequence number of the true telephone number of said user sources information, said enterprise, said front end services module and first record of said interim telephone number;
The phone treating apparatus obtains this interim telephone number that the user dials, and retrieves first record corresponding with this interim telephone number, and the true telephone number of the enterprise in the phone that this user is dialed and this first record is connected;
The Web page push device is used for pushing webpage according to the request of enterprise terminal equipment to said front end services module;
Second pen recorder, log call information, and when end of conversation, generate second record that comprises said first record and said call-information;
Storer is used to store said true telephone number, said first record and said second record; And
The phone that enterprise terminal equipment, listening user are dialed, and send request to said back-end server according to user's needs;
Wherein, When the user utilized the advertisement webpage of subscriber terminal equipment through internet access enterprise, the front end services module that is embedded in the said advertisement webpage was obtained the IP address user source-information that comprises said subscriber terminal equipment, and said user sources information is sent to back-end server; Said generating apparatus generates said interim telephone number; And should send to said front end services module by interim telephone number, simultaneously, said first pen recorder generates said first record; Said front end services module is illustrated in said interim telephone number on the advertisement webpage of said enterprise; When this user dials this interim telephone number; Said phone treating apparatus obtains this interim telephone number; And retrieving first record corresponding with this interim telephone number, the phone of then this user being dialed and the true telephone number of the enterprise in this first record are connected; The phone that the ISP of enterprise dials through enterprise terminal equipment listening user; And send request to said back-end server according to user's needs; Said Web page push device according to described request according to the sequence number of the IP address of said subscriber terminal equipment and front end services module with prefabricated Web page push to said front end services module, said front end services module will this prefabricated web displaying on the said advertisement webpage of this user capture; The said second recording device records call-information, and when end of conversation, generate second record that comprises said first record and said call-information.
12. identification user sources according to claim 11 also pushes the system of webpage; It is characterized in that; The phone that the ISP dials through enterprise terminal equipment listening user; Wherein this enterprise terminal equipment is plain old telephone; The true telephone number of this plain old telephone is registered in back-end server in advance, and is kept in the storer of back-end server, and the ISP is according to user's requirement; Telephone key-press backend server through this plain old telephone is filed a request, and back-end server is waited for the respective audio signal of the button that reception and ISP are pressed all the time through the button receiving trap and pushed and the corresponding prefabricated webpage of this button to the user in conversation.
13. identification user sources according to claim 11 also pushes the system of webpage; It is characterized in that; The phone that the ISP dials through enterprise terminal equipment listening user; Wherein this enterprise terminal equipment is plain old telephone and computing machine combination or enterprise terminal equipment are the intelligent terminals that can surf the Net; The true telephone number of this enterprise terminal equipment is registered in back-end server in advance; And be kept in the storer of back-end server, and on enterprise terminal equipment the installation enterprises service module, when with user's communication; The ISP is sent to back-end server according to user's demand through the prefabricated webpage that this enterprises service module will be kept on the enterprise terminal equipment in advance, pushes described prefabricated webpage according to this user's IP address and front end services module serial number to the user through the Web page push module by this back-end server.
14. identification user sources according to claim 13 also pushes the system of webpage; It is characterized in that; Said phone treating apparatus is being when user and enterprise connect phone; Also send user sources information to the enterprises service module, thereby on enterprise terminal equipment, show the user's who is conversing user sources information.
15. identification user sources according to claim 11 also pushes the system of webpage; Wherein said subscriber terminal equipment is computing machine or has phone concurrently and the smart mobile phone of function of surfing the Net; Said interim telephone number shows as the form of extension with " main frame number bonus point plane No. sign indicating number "; The user is with this interim telephone number of extension number form input, and this back-end server is discerned the interim telephone number of user's input through the telephone key-press recognition device in the phone treating apparatus; Perhaps said interim telephone number shows that with the icon form user of smart mobile phone calls through clicking this icon.
16. according to any described identification user sources among the claim 11-15 and push the system of webpage; It is characterized in that; Said back-end server sends log-on message according to IP address in first record and front end services module serial number to said front end services module; Notice front end services modular telephone is communicated with, and the front end services module can be changed into the show state of advertisement webpage the form that is suitable for showing prefabricated webpage in response to this log-on message.
17. according to any described identification user sources among the claim 11-15 and push the system of webpage, it is characterized in that this method also comprises:
When end of conversation; The phone treating apparatus of back-end server detects subscriber phone on-hook; And comprise " customer evaluation " through the Web page push device to the advertisement Web page push that the user browses at once; The follow-up prefabricated webpage of " recording download " requires the user to fill in evaluation, e-mail address information, and the front end services module is obtained the e-mail address information that customer evaluation information, user fills in and is sent to the back-end services module; Rear module is kept at these information in the storer, and sends the data that the user needs according to the e-mail address that the user provides for it.
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| CN2012101810721A CN102722573A (en) | 2012-06-04 | 2012-06-04 | Method for identifying user source and pushing webpage and system |
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| CN2012101810721A CN102722573A (en) | 2012-06-04 | 2012-06-04 | Method for identifying user source and pushing webpage and system |
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Application publication date: 20121010 |