KR100765362B1 - Location-based Internet advertising service system and method thereof - Google Patents

Abstract

The present invention is a service system that provides customized advertisements for each region through an Internet network, and operates in conjunction with an Internet Service Provider (ISP) system including a subscriber information storage server, a subscriber authentication server, and an Internet service server. An advertisement storage DB that stores content and related local information for each advertisement content together, and when a connection request from the subscriber to the Internet service server is authenticated, receives the subscriber's location information from the subscriber information storage server and based thereon An advertisement editing server configured to configure regional advertisements by editing advertisements stored in the advertisement storage DB, and advertisements receiving the regional advertisements from the advertisement editing server and transmitting the regional advertisements to the subscriber's Internet access terminal through an Internet network. And a provision server and a current location identification means for grasping a current location of a wireless Internet service subscriber through a mobile communication network, wherein the advertisement editing server receives the current location of the subscriber from the current location identification means and based on this, advertising by region Characterized in that to further configure. According to the present invention, it is possible to provide a more useful and convenient internet service by providing an advertisement suitable for one's residence or current location to an internet user via an ISP.

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Description

Location-based Internet advertising service system and method thereof

1 is a block diagram of an Internet advertising service system according to an embodiment of the present invention.

2 is a block diagram of an Internet advertising service system according to another embodiment of the present invention.

3 is a flowchart showing a flow of a method for providing a customized internet advertisement for each region.

<Explanation of reference numerals for main parts of drawings>

100: ad storage DB 110: ad editing server

120: advertisement providing server 130: subscriber authentication server

140: subscriber information storage server 150: Internet service server

160: subscriber's Internet terminal 170: advertiser input terminal

200: subscriber current location identification means 210: main location register (HRL)

The present invention relates to Internet advertisements, and specifically, accesses a nearby shopping mall, traffic, local information, etc. by checking location information of a user who uses the Internet through an Internet service provider (ISP) at home or office. It relates to a system and method for customizing Internet advertisements for each region automatically announced in the city.

Conventional advertising means by region are mainly distributed by visiting the Lake Gaga and distributing flyers, or by putting flyers in regular subscriptions of newspapers or magazines, but this method of distributing flyers causes the psychological rejection of flyer recipients. In most cases, the flyers were killed, so the target audience could not get local information that might be useful, and the advertiser could not get enough advertising effect.

On the other hand, Swedish Patent No. 9000096-2, Domestic Patent Application No. 1999-7009861 and Domestic Patent Application No. 1999-7006886 disclose methods of providing advertisements by region using a communication network. However, all of the above prior arts allow local subscribers to make local advertisements by voice in a relatively short time (for example, within about 10 seconds) before a telephone network subscriber enters a predetermined prefix immediately before each call and receives a call to the called party. It is taking the configuration to perform. Therefore, it is not possible to expect a substantial advertisement effect due to the inconvenience of requiring a user's prior input and providing a short-time advertisement only for voice.

In addition, the advertisement classification criteria in the prior art is based on the address of the subscriber's residence only and does not take into account the current location and time of use of the subscriber, so it reveals a clear limitation on advertisement selection. it's difficult.

The purpose of the present invention for solving the above-mentioned problems of the prior art is to provide multimedia-based advertisements based on the region, but beyond simple guides, it is possible to actively provide information such as discount coupons and provide comprehensive information for each region that can interact with the target audience. It is to provide a system and method.                         

Another object of the present invention is to provide a system and method for providing practically useful information to a user and enhancing an advertisement effect by constructing and providing a customized advertisement in consideration of not only the user's residence, but also the current location and time of use. will be.

In order to achieve the above object, the location-based Internet advertisement service system according to the present invention operates in connection with an Internet service provider (ISP) system including a subscriber information storage server, a subscriber authentication server, and an Internet service server. In the base Internet advertisement service system, an advertisement storage DB that stores advertisement contents and related local information for each advertisement content together, and when a request for connection to the Internet service server from the subscriber is authenticated, the subscriber information storage server An advertisement editing server that configures regional advertisements by receiving the location information of a subscriber and editing advertisements stored in the advertisement storage DB based on the location information; An advertisement providing server for transmitting the advertisement for each region to a terminal, and a current location identification means for grasping the current location of a wireless Internet service subscriber through a mobile communication network, wherein the advertisement editing server is configured to display the subscriber's current location from the current location identification means. It is characterized by receiving the location and further constructing an advertisement for each region based on the location.

The location-based Internet advertisement service method according to the present invention is a location-based Internet advertisement service method that operates in conjunction with an Internet service provider system including a subscriber information storage server, a subscriber authentication server, and an Internet service server. Storing the related local information of the content together, authenticating the subscriber's Internet service request through the subscriber authentication server, extracting location information of the subscriber in connection with the subscriber information storage server, and extracting Selecting and editing the advertisement content based on the generated location information to generate a regional advertisement, transmitting the generated regional advertisement to a subscriber's Internet access terminal, and a current location of a wireless Internet service subscriber through a mobile communication network It includes a step of identifying the current location, but the step of generating advertisements for each region is characterized by configuring advertisements for each region in consideration of the current location of the subscriber.

In the conventional Internet use, various Internet services have been provided or utilized based on the Internet IP address assigned to each Internet access terminal or the physical address assigned to the Internet access card, and consideration of the local address where the terminal is located is considered. There was not. Also, in terms of Internet protocol, there is no way to know the user's local address from the IP address or to verify the IP address by the local address.

However, in Korea, more than 10 million households are accessing the Internet through an Internet service provider (ISP), and users enter their residence address in their personal information when signing a service contract with the Internet service provider. Advertisement services tailored to each region can be implemented. In addition, in the wireless Internet service in Korea, it is common to provide wireless Internet service using a mobile communication network. In this case, the current location of each wireless terminal is recorded in the Home Location Register (HLR) in the mobile communication network. It is also possible to grasp the user's current location.

The present invention is to provide a customized advertisement service for each region based on the location of the user's residence and/or the current location by interworking with the Internet service system.

Hereinafter, the configuration of the present invention will be described in detail with reference to the accompanying drawings. In this specification, the term'advertising' is used as a meaning including commercial promotional materials and non-commercial information, and in the present invention,'internet user' and'internet service subscriber' are substantially the same meaning, but are appropriately mixed according to each description Is being used.

1 is a block diagram of a location-based Internet advertisement service system according to an embodiment of the present invention. In FIG. 1, an Internet service system including a subscriber authentication server 130, a subscriber information storage server 140, and an Internet service server 150 and an advertisement storage DB 100, an advertisement editing server 110, and advertisements interworking with the Internet service system The providing server 120, the subscriber side Internet access terminal 160, and the advertiser input terminal 170 are shown.

The advertisement storage DB 100 receives and stores detailed information of advertisement content, advertisement date and time, advertisement area, etc. from stores, businesses, government offices, etc. (hereinafter referred to as “advertisers”) desiring local advertisements. Basically, the advertisement of the advertiser is received, and the Internet advertisement service subject according to the present invention will input the above advertisement, but each advertiser directly stores his advertisement using the input terminal 170 that is allowed to access in advance. It can be input to the DB 100. In this case, each advertiser can easily modify and update his or her advertisement.

The advertisement editing server 110 receives subscriber information from the subscriber information storage server 140 or a subscriber residence address included therein, and selects and reconstructs advertisement contents stored in the advertisement storage DB 100 based on this, thereby reorganizing advertisements for each region. To create. Since the advertisement storage DB 100 holds information about the advertisement area for each content in addition to the advertisement content, the advertisement editing server 110 facilitates advertisement related to the access location of the Internet user by using the address of the residence as an index. You can search and sort.

In reconstructing each selected advertisement content to generate regional advertisements, the advertisement editing server 110 generates new advertisements including at least one or more contents, and alternatively, a uniform resource locator (URL) provided to each advertisement content Let's take a look at how to write a list. In the case of providing a list of URLs, it is difficult for a user to perform a separate action to access a corresponding URL link, but rather, due to this, the user can selectively view only the advertisements he/she wants and the interaction between the user and the advertiser There is an advantage that it is possible to increase the functionality, and thus it is possible to analyze the statistical value of the user's action.

The reconstructed advertisements for each region are stored in the advertisement editing server 110 or the advertisement storage DB 100 for a certain period of time (for example, 1 hour, 1 day, 1 week, etc.), so that other Internet users in the same location or proximity location are tactic It is also possible to reduce the workload of the ad editing server 110 by providing without advertisement creation work for each region.

The advertisement providing server 120 serves to provide advertisements for each region constructed by the advertisement editing server 110 to Internet users. If the Internet service subscriber is using the Internet using a web browser or the like, the advertisement providing server 120 transforms local advertisements to conform to the HTTP protocol and transmits the advertisement to the web browser running on the subscriber's terminal. Since the IP packet from the subscriber's terminal will be an Internet service server, the subscriber's IP address, port number, and current transaction sequence number can be grasped. You can display an ad on your browser.

On the other hand, it is common for each Internet user-side terminal (or subscriber-side terminal) to be automatically connected to an Internet service server when power is applied. Therefore, even when a request is made to access the Internet service server, the subscriber-side terminal uses the Internet through a web browser. It may not be used. In this case, the advertisement can be provided by using a messaging means basically provided in each OS, for example, Windows (if different from Microsoft's MS messenger).

Since the subscriber authentication server 130, the subscriber information storage server 140, and the Internet service server 150 shown in FIG. 1 are typical servers operated by Internet service providers, detailed descriptions are omitted and are directly related to the present invention below. Describe only the matter.

When the Internet service server 150 receives an Internet service request from the subscriber-side Internet access terminal 160, the subscriber authentication server 130 performs a subscriber authentication procedure. If it is confirmed through the authentication process that the request for an Internet service from a legitimate subscriber, the subscriber information storage server 140 extracts the subscriber's residence address from the subscriber's information and the fact that the subscriber is connected to the Internet and the subscriber's residence address is an advertisement editing server. (110). The advertisement editing server 110 will perform the advertisement creation operation for each region as described above after determining the subscriber's residence address.

As an alternative, after the subscriber authentication is normally performed, the subscriber authentication server 130 notifies the advertisement editing server 110 of this fact, and the advertisement editing server 110 requests the subscriber information storage server 140 for the subscriber address. You can also take a composition. Those skilled in the art will understand that other variations in various system operations are possible within the scope of the present invention.

Meanwhile, the subscriber-side Internet access terminal 160 may be an Internet access terminal such as a PC, a laptop, a PDA, or a web pad, but is not limited thereto, and includes any wired or wireless device capable of accessing the Internet and transmitting and receiving information. .

2 is a view showing another embodiment of a location-based Internet advertising system according to the present invention. The configuration shown in FIG. 2 includes the subscriber current location identification means 200 and the HRL 210 added to the configuration shown in FIG. 1, and the other configurations are the same.

The current location identification means 200 identifies the current location of the user when the Internet service user makes a request for wireless Internet access using the mobile communication network, and the current location of the mobile communication terminal registered in the HRL 120 of the mobile communication network. The user's current location is extracted from the information. Since the HRL 120 is already known as a device for storing subscriber location information in a mobile communication system, additional description is omitted.

In the embodiment illustrated in FIG. 2, the advertisement editing server 110 can grasp the user's current location from the current location identification means 200, thereby generating advertisements for each region based on the residential address and/or the current location.

Figure 3 is a flow chart for a location-based Internet advertising service method according to the present invention. When each subscriber contracted with the Internet service provider requests an Internet connection (S10), the subscriber authentication server 130 performs an authentication operation to determine whether the request is legitimate (S20). If not authenticated, the procedure is ended (S25), and if authenticated, the subscriber's Internet access is allowed (S30). At the same time, the subscriber authentication server 130 notifies the advertisement editing server 110 of the request for Internet access so that advertisements for each region can be prepared.

On the other hand, since the subscriber-side Internet access terminal includes various devices such as a desktop computer, a laptop computer, a mobile phone, a PDA, and a web pad, it is checked whether the Internet connection is a wireless Internet connection from a mobile device (S40). This operation is performed by the subscriber authentication server 130, and as an alternative, the advertisement editing server 110 may query and perform the subscriber information storage server 140. As a result of the confirmation, if it is a connection request from a fixed terminal such as a desktop computer, the advertisement editing server 110 queries the subscriber information storage server 140 to extract the subscriber's residence address (S60).

Then, the advertisement editing server 110 accesses the advertisement storage DB 100, retrieves the stored advertisement contents by using the address of the residence as an index (S70), and then sorts the retrieved advertisement contents according to a predetermined criterion. Perform (S80). The reason for selecting advertisements is to provide a subscriber with an adequate amount of useful information because providing a certain amount of advertisements (e.g., 10 or more) to a subscriber may cause a psychological objection to the subscriber and thus ignore the entire advertisement. to be. The selection criteria of the advertisement content may be the time of production of the content, the advertiser, the nature of the advertisement, and the like. For example, it can be selected by giving priority to recently produced content or giving priority to non-commercial information in government offices. Of course, when the searched advertisement amount is small, the above selection process (S80) may be omitted.

After the selection process, the advertisement editing server 110 generates advertisements for each region (S90). As described above, the advertisement editing server 110 may take a method of generating a new advertisement including at least one or more contents or creating a list of URLs assigned to each advertisement content. At this time, it is also possible to create a personalized advertisement for each individual considering information such as the age and gender of the subscriber in addition to the subscriber address.

The advertisement for each region generated through the above process is delivered to the advertisement providing server 120, and the advertisement providing server 120 transmits it to the Internet user (S100). As described above, if the Internet service subscriber is using the Internet using a web browser or the like, the advertisement providing server 120 transforms the advertisements for each region to conform to the HTTP protocol to the web browser running on the subscriber's terminal. Send advertisement. Since the IP packet from the subscriber's terminal will go through the Internet service server, the subscriber's IP address, port number, and current transaction sequence number can be grasped, so it is easy to pop up or use a new browser using known technology. You can display an ad on your browser. On the other hand, if the subscriber's terminal does not use the Internet through a web browser, etc., even if a request to access the Internet service server is made, the advertisement is provided using a messaging means basically provided in each OS, for example, a Messenger service if Windows is adopted do.

Returning to step S40 again, if it is determined that the Internet access request is a connection request from a wireless Internet subscriber, the process advances to step S45 to extract the current location of the subscriber. The subscriber current location extraction may be performed by the current location identification means 200 obtaining the current location information of the wireless terminal from the HRL 210 of the mobile communication network as described above. Then, the advertisement editing server 110 generates and transmits advertisements for each region by performing the processes of steps S70 to S100 described above based on the user's current location.

In FIG. 3, in the case of a request for wireless Internet access, it is shown that the subscriber's residence address is not extracted, but steps S50 and S50 and S60 for extracting the presence address of the subscriber are performed in parallel. Of course, it is possible to generate regional advertisements considering both the subscriber's residence and the current location.

As another alternative, considering the connection request time in addition to the user's location information, a more specific and effective advertisement content selection operation (S80) may be performed. For example, if you access from a residential area at night depending on the access time of the day, you may prefer to edit the advertisement for a nearby snack restaurant. You will be able to organize preferentially. In addition, it is possible to provide more specific and useful local information to each user in consideration of the gender, age and occupation of the Internet service subscriber.

The present invention has been described with reference to several preferred embodiments as described above, but this is for illustration purposes and the scope of the present invention is not limited to the above-described embodiments and to which the present invention pertains without departing from the spirit of the present invention. Various changes and modifications will be possible by those skilled in the art. Therefore, it goes without saying that the scope of the present invention should be determined by the claims set forth below.

According to the present invention, the user can more easily access local information by receiving a local advertisement service useful when using the Internet, and the cost and hassle of distributing flyers, etc., for advertisers such as shopping malls, businesses, and government offices who want to do local marketing It has the effect of avoiding roaming, reducing its cost through electronic advertisements, and obtaining accurate statistics on how many users have viewed the advertisement and how it was used.

In addition, the location-based advertisement service and method in the Internet of the present invention is a new ubiquitous service that enables online/offline services to be linked by mapping virtual IP addresses and physical addresses through address verification of users using the Internet through DSL and Cable. You can create a computing space.

Claims (18)

In the location-based Internet advertising service system operating in conjunction with an Internet service provider (ISP) system including a subscriber information storage server, a subscriber authentication server and an Internet service server, An advertisement storage DB for storing advertisement contents and related regional information for each advertisement content together; When the connection request from the subscriber to the Internet service server is authenticated, an advertisement editing server configured to configure regional advertisements by receiving location information of the subscriber from the subscriber information storage server and editing advertisements stored in the advertisement storage DB based on this. Wow, An advertisement providing server which receives the advertisement for each region from the advertisement editing server and transmits the advertisement for each region to the Internet access terminal of the subscriber through an Internet network; Current location identification means to identify the current location of wireless Internet service subscribers through a mobile communication network Including, but, the advertisement editing server receives the current location of the subscriber from the current location identification means and further configures the regional advertisement based on the location-based Internet advertising service system. According to claim 1, The advertisement storage DB receives and stores advertisement data including advertisement content, advertisement period, and advertisement-related area from an advertiser authorized to access the advertisement storage DB. In-location based internet advertising service system. According to claim 1, The advertisement editing server searches the advertisement stored in the advertisement storage DB based on the address of the subscriber's residence and selects and edits the advertisement contents associated with the address to configure the advertisement for each region In-location based internet advertising service system. According to claim 1, The advertisement editing server composes the advertisement for each region by creating a list table of URLs (Uniform Resource Locator) indicating at least one advertisement content based on the subscriber's residence address In-location based internet advertising service system. According to claim 1, The advertisement providing server generates the Windows messenger packet including the region-specific advertisement in the data field and the subscriber's Internet address as a destination address, and transmits it to the Internet. In-location based internet advertising service system. According to claim 1, The advertisement providing server configures the advertisement for each region in consideration of the subscriber's Internet access request time. In-location based internet advertising service system. delete According to claim 1, The current location identification means grasps the current location of the subscriber by receiving location information of the subscriber terminal from the Home Location Register (HRL) in the mobile communication network. In-location based internet advertising service system. According to claim 1, The advertisement editing server configures advertisements for each region in consideration of the current location of the subscriber. In-location based internet advertising service system. In the location-based Internet advertising service method operating in conjunction with an Internet service provider system including a subscriber information storage server and a subscriber authentication server and an Internet service server, Storing the advertisement content and relevant local information of each advertisement content together; Authenticating the subscriber's Internet service request through the subscriber authentication server; Extracting location information of the subscriber in conjunction with a subscriber information storage server; Selecting and editing the advertisement content based on the extracted location information to generate a regional advertisement; Transmitting the generated regional advertisement to a subscriber's Internet access terminal; Current location identification step of grasping the current location of wireless Internet service subscribers through a mobile communication network The method of claim 1, wherein the step of generating advertisements for each region comprises configuring advertisements for each region in consideration of the current location of the subscriber. The method of claim 10, The advertisement storage step is to receive and store advertisement data including advertisement content, advertisement period, and advertisement-related area from an advertiser. In-location internet advertising service method. The method of claim 10, The step of generating advertisements for each region comprises configuring the advertisements for each region by searching for advertisements stored in the advertisement storage DB based on the address of the subscriber's residence and selecting and editing advertisement content associated with the address. In-location internet advertising service method. The method of claim 10, The step of generating advertisements for each region constitutes the advertisement for each region by creating a list table of URLs indicating at least one advertisement content based on the address of the subscriber's residence. In-location internet advertising service method. The method of claim 10, In the advertisement transmission step, a window messenger packet including the region-specific advertisement in a data field and the subscriber's Internet address as a destination address is generated and transmitted to the Internet. In-location internet advertising service method. The method of claim 10, The step of generating advertisements for each region constitutes the advertisement for each region in consideration of the time of the subscriber's Internet access request. In-location internet advertising service method. delete The method of claim 10, The current location identification step is to grasp the current location of the subscriber by receiving location information of the subscriber terminal from the present location register in the mobile communication network. In-location internet advertising service method. The method of claim 10, The advertisement editing server configures advertisements for each region in consideration of the current location of the subscriber. In-location internet advertising service method.

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