KR100985663B1

KR100985663B1 - apparatus, system for providing a shop advertisement and method thereof

Info

Publication number: KR100985663B1
Application number: KR1020080055083A
Authority: KR
Inventors: 백강녕
Original assignee: 백강녕
Priority date: 2008-06-12
Filing date: 2008-06-12
Publication date: 2010-10-05
Also published as: KR20090129028A

Abstract

Local small and medium merchant advertising method according to the present invention comprises the steps of receiving an advertising message sent by the operator terminal; Transmitting a guide message for entering a service number to the service provider terminal; Receiving a business number from the business terminal, querying the business information through the business number, and storing the received advertising message and business information; Extracting an advertisement message of a local operator corresponding to the access region of the user terminal connected to the media company server; And providing the extracted advertisement message to the terminal of the user according to a set criterion. This arrangement provides local small and medium merchants with simple and efficient advertising opportunities.

Local small business, advertising, contact location, business number, advertising message

Description

Apparatus, system for providing a shop advertisement and method

The present invention relates to a local small business advertising method and system, and more particularly, to efficiently register an advertising message transmitted in a mobile oriented, message oriented (MO) method from a local small business operator terminal, and corresponds to the access location of the user terminal The present invention relates to an advertising apparatus, a system, and a method for providing an advertising message of a local small business to provide an opportunity for a small local small business to advertise their place of business at low cost.

Small and medium-sized merchants often advertise their businesses in daily newspapers to local residents to advertise their stores. However, daily newspapers with local residents had limited subscribers and lack of rapidity in advertisements. Advertisement in broadcast or major newspapers is too expensive for small and medium-sized merchants, and even for local cable and internet advertising, it can be expensive for small and medium merchants.

Therefore, there is an urgent need for effective advertising methods for small and medium merchants such as restaurants, beauty salons, bakeries, florists, fitness clubs, etc.

In the related art, there has been an Internet advertisement method for transmitting advertisement data stored in an advertisement server to the user computer through the media server when the user accesses a predetermined media company server. However, such a conventional technology is that an advertising sales company receives and registers an advertisement from an advertiser, and provides appropriate advertisements according to the user's information. There is no suggestion on how to do it quickly.

The present invention relates to an advertising method that provides opportunities for small and medium-sized merchants to effectively promote their businesses, and aims to enable local small and medium-sized merchants to easily register their advertising messages.

In addition, it aims to deliver an advertising message to users located in the business area of the small and medium merchants so that effective advertisements can be made while registering a simple advertisement.

In addition, it is an object to be able to change the content of the advertisement message or select the advertisement providing order, the advertisement providing time zone and exposure time according to the circumstances of small and medium merchants.

In order to achieve the above object, the present invention provides a local small shop advertising service system, the operator terminal for transmitting an advertising message and a business registration number; A media company server identifying a user access area connected through a user terminal and providing the same to an advertisement service server; When receiving the advertisement message sent by the operator terminal sends a guidance message to enter the operator number to the operator terminal, and when receiving the operator registration number to query the operator-related information through the received operator number to receive the received advertisement message And an advertisement service server that registers and stores the operator-related information and provides advertisement information of registered small and medium merchants corresponding to the access area of the user terminal provided from the media company server.

In addition, the present invention is a local small shop advertising service apparatus, receiving an advertising message sent by the operator terminal, receiving a service number transmitted from the service provider terminal according to the guide message, and a guide message to enter the service number Message transmitting and receiving unit for transmitting to the operator terminal; An information retrieval unit for retrieving business-related information through the received business number; An advertisement information manager configured to store the received advertisement message and the operator related information; And an advertisement providing unit for extracting an advertisement message of a local operator corresponding to an access region of a user connected to a media company server and providing the advertisement message to the terminal of the user according to a set providing order.

In addition, the present invention is a local small shop advertising service apparatus, further comprising an option selection unit, a billing processing unit, the option selection unit to select the option for providing the advertisement message in the operator terminal and the billing processing unit the advertising message If you select the offer option, it is characterized by charging a separate fee.

In addition, the present invention is a local small shop advertising service apparatus, the advertisement message providing order is provided in consideration of the advertisement message registration order, whether the payment of the express fee and the express fee, the advertisement information management unit is a new advertisement message from the operator If provided, the existing message is replaced with a new message.

In addition, the present invention is a local small and medium shop advertising method comprising the steps of: receiving an advertising message sent by the operator terminal; Transmitting a guide message for entering a service number to the service provider terminal; Receiving a business number from the business terminal, querying the business information through the business number, and storing the received advertising message and business information; Extracting an advertisement message of a local operator corresponding to the access region of the user terminal connected to the media company server; And providing the extracted advertisement message to the terminal of the user.

In addition, the present invention is a local small and medium shop advertising method, the advertisement message and the operator-related information is classified and stored by the location of the business place, and when a new advertising message is provided in the operator terminal to replace the existing advertising message with a new advertising message The advertisement message may be sequentially provided for a set time according to the registered order.

In addition, the present invention is a local small and medium shop advertising method, it is characterized in that the order of providing the advertising message, the time zone, the exposure time to perform according to the operator's option selection, and charge a separate fee for the operator selected the option.

The present invention as described above has the effect that small and medium merchants can easily register their shop advertising message to perform the shop advertising at low cost.

In addition, there is an effect that can quickly modify the sales marketing strategy by changing their sales advertising message quickly.

In addition, by providing an advertising message to the users located in their business place is effective to increase the effectiveness of the advertisement.

In addition, there is an effect of blocking the mischievous advertising message or obscene advertising message through the operator number lookup.

In addition, it is possible to select the provision of advertisements suitable for the circumstances of the workplace has the effect of effectively providing advertisements for various circumstances of the operator.

Hereinafter, with reference to the accompanying drawings will be described in more detail with respect to local small and medium shop advertising method, service apparatus and service system according to the present invention.

1 is a view showing a local small shop advertising service system according to the present invention.

As shown in FIG. 1, the local small and medium shop advertisement service system according to the present invention includes an operator terminal 100, a media company server 200, and an advertisement service server 300.

The operator terminal 100 is a communication medium capable of two-way data transmission and reception, and includes an internet medium, a mobile communication medium, or a voice telephone medium.

Local small and medium merchants easily create their own advertising messages through text messages using their mobile terminal 100, for example, a mobile phone that anyone carries, and easily send them to the advertising service server. At this time, in simply registering an advertisement message in the MO method in the operator terminal, the MO method includes a short message (SMS) MO and a multimedia message service (MMS) MO. Through this, small and medium-sized merchants can register their advertisement messages by simply and variously decorating their advertisement messages. The easiest way is to send an advertising message via text message on a mobile phone, but it is also possible to directly connect to an advertising service server through the Internet, or to send an advertising message by voice.

Upon receiving the advertisement message, the advertisement server server 200 transmits a guide message to the operator terminal to inform the operator number. The operator terminal transmits a business registration number, and the advertisement service server accesses the IRS site and searches for business-related information about the business location, the representative, the establishment date, as well as the business closure information of the business through the business number. Through this, if it is confirmed that the advertisement message is normally transmitted from a business operator, it is classified by location and stores and registers information related to the operator and the advertisement message transmitted by the corresponding operator.

When the Internet user accesses the media company server, the media company server extracts the IP address of the connected user to find out the access area of the user terminal. Here, the media company server means a general site that anyone can access on the Internet. For example, there is a portal site, a search site, or an advertisement site that does not require membership. The media company server finds the access position of the user terminal and transmits it to the advertisement service server. The advertisement service server may provide the advertisement message of the registered small and medium merchant in the corresponding region corresponding to the location of the user terminal delivered from the media company server to the user terminal according to a predetermined set criterion.

2 is a view showing the internal configuration of the advertising service server according to the present invention. As shown in FIG. 2, the advertisement service device (server) includes a message transceiver 210, an information search unit 220, an advertisement information manager 230, an advertisement provider 240, and an option selector 250. And a charging processing unit 260.

The message transmitting and receiving unit 210 receives the advertisement message and the operator number transmitted by the operator terminal, and transmits a guide message to enter the operator number to the operator terminal.

The information retrieval unit 220 queries the operator-related information through the IRS site through the received operator number. Through such an inquiry, the state of business closure, a business place, etc. of the operator can be identified, and an appropriate local merchant advertisement message can be provided when the media company server of the user terminal is connected through the identified business place related information. In addition, it is possible to filter out non-entrepreneurs sending mischievous advertising messages, false advertising messages, and obscene advertising messages before registration.

The advertisement information management unit 230 classifies, registers and stores the operator-related information retrieved by the information retrieval unit and the advertisement message of the operator by the business location of the operator. As such, by classifying by the location of the operator, it is possible to provide the advertisement message of the merchant in the area according to the access position of the user terminal connected to the media company server.

The advertisement providing unit 240 extracts an advertisement message of a business operator registered in a corresponding region when the access position of the user accessing the media company server is provided and provides it to the terminal of the user according to a set providing order.

The option selector 250 allows the operator terminal to specifically select an option for providing an advertisement message. When the option is selected in the operator terminal, the option terminal 250 provides an advertisement message according to the selected option.

The criteria for providing the registered advertisement message are basically provided in a predetermined time period according to the registered order. However, if the operator specifies the time of providing his advertisement, the advertisement is provided only at that time. For example, if you are a coffee shop and want to advertise a "1000 won discount before 11 am", it is meaningless to have these ads available to users in the afternoon. These advertisements need to be served between 9am and 11am, opening a coffee shop. Even in the case of a bakery, if you want to sell the remaining bread at the afternoon time, you can advertise "30% discount for bread from 4 pm Paris Paris". In some cases, you may want to prioritize the delivery of advertisement messages or to extend the exposure time. In this case, if you want to specify the delivery time in particular, if you want to give priority to the order of delivery, if you want to extend the exposure time, the advertiser can choose the option of providing his own advertising.

The billing unit 260 bills the operator terminal for the provision of the advertising message. At this time, considering the financial situation of the small and medium-sized merchants and inducing the registration of advertisements of various small and medium-sized merchants, basically, the registration of the advertisements is provided free of charge. However, it is desirable to operate a predetermined fee for advertisers who select a special option in order to save the operating costs of the system.

Meanwhile, the operator may want to modify the advertising message according to his sales strategy. For example, if you want to revise the discount from 11,000 won to 1,500 won at 11 am in the coffee shop. In this case, when a small and medium merchant transmits a new advertisement message through an operator terminal, the advertisement information management unit replaces an already registered advertisement message with a new advertisement message and provides the advertisement terminal to a user terminal connected to a media company server. .

3 is a flowchart illustrating a method for advertising a local small business store according to the present invention. As shown in Figure 3, receives the advertising message sent by the operator terminal (S310) Local small and medium merchants simply or conveniently through their mobile terminal, such as a simple message or multimedia message written in their business The message is sent and the advertisement service device receives it.

Next, a guide message for entering the operator number is transmitted to the operator terminal (S320). The operator number is required to confirm the status of the operator who sent the transmitted advertisement message.

Next, the service provider receives the service provider number from the service provider terminal, inquires the service provider related information through the service provider number, and stores the received advertisement message and service provider related information (S330). In order to provide an advertisement message, the service is classified and stored by the operator's business address.

Next, the advertisement message of the stored local operator corresponding to the access region of the user terminal connected to the media company server is extracted. (S340) If the unspecified user terminal accesses the web, the location of the user terminal is searched for and the corresponding access region is extracted. It is to extract the advertising message of the business located at.

Next, the extracted advertisement message is provided to the terminal of the user according to the set provision criteria (S350). The advertisement message provided to the user terminal is provided in consideration of the access position of the terminal of the user. Will increase the probability of using the store according to the advertisement.

4 is a diagram illustrating an example in which an advertisement message is provided to a user terminal. As shown in FIG. 4, when the user terminal accesses the Chosun Ilbo site, the advertisement message of the store corresponding to the access area of the user terminal among the registered advertisement messages is provided in a predetermined time period according to the set provision criteria.

1 is a block diagram of a local small business advertising service system according to the present invention.

Figure 2 is an internal configuration of a local small shop advertising service apparatus according to the present invention.

3 is a flowchart illustrating a local small business advertising method according to the present invention.

4 is a diagram illustrating an example in which an advertisement message is provided to a user terminal according to the present invention.

Claims

Operator terminal for transmitting the advertising message and the business registration number in the MO method;

A media company server identifying a user access area connected through a user terminal and providing the same to an advertisement service server;

When receiving the advertisement message transmitted in the MO method by the operator terminal including the Internet medium or mobile communication terminal medium, it sends a guide message to enter the operator number to the operator terminal, and receives the operator registration number received the operator number Search the operator-related information through the registration and storage of the received advertising message and the operator-related information by the location of the business site, and if the new advertising message is provided in the MO method from the operator terminal, the existing advertising message is a new advertisement A local small and medium shop advertisement, wherein the advertisement service server provides advertisement information corresponding to the access area of the user terminal provided from the media company server to a user terminal connected to the media company server; Service System.

Receiving an advertisement message transmitted in the MO method by the operator terminal including the Internet medium or mobile communication terminal medium, receiving the operator number transmitted from the operator terminal according to the guidance message, and prompting the user to enter the operator number Message transmitting and receiving unit for transmitting to the operator terminal;

An information retrieval unit for retrieving business-related information through the received business number;

An advertisement information management unit for classifying and storing the received advertisement message and the operator related information according to the location of the business place, and replacing the existing advertisement message with a new advertisement message when a new advertisement message is provided in the MO method from the operator terminal;

Local small and medium shop advertisement, comprising: an advertisement providing unit for extracting the advertising message of the local operator corresponding to the access area of the user connected to the media company server to provide to the terminal of the user connected to the media company server according to the set order Service device.

The apparatus of claim 2, further comprising an option selector, wherein the option selector causes the operator terminal to select an option for providing the advertisement message.

The apparatus of claim 3, further comprising a billing processor, wherein the billing processor bills a separate fee when the option for providing the advertisement message is selected.

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Receiving an advertisement message transmitted in an MO manner by an operator terminal including an internet medium or a mobile communication terminal medium;

Transmitting a guide message for entering a service number to the service provider terminal;

Receive the operator number from the operator terminal, query the operator-related information through the operator number and stores the received advertising message and the operator-related information by the location of the business place, the new advertising message in the operator terminal MO method If provided with, replacing the existing advertisement message with a new advertisement message;

Extracting an advertisement message of a local operator corresponding to the access region of the user terminal connected to the media company server;

And providing the extracted advertisement message to a terminal of a user accessing the media company server according to a set criterion.

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The method of claim 6, wherein the advertisement message is sequentially provided for a predetermined time in a registered order.

The method of claim 6, wherein the advertisement is provided in a priority order by an advertisement message of a service provider who selects an advertisement message priority providing option by paying a predetermined express fee.

The method of claim 10, wherein the priority is determined in order of paying the express fee.

The method of claim 6, wherein a predetermined express fee is paid to expose the advertising message of the operator who has selected the exposure time option of the advertising message for a longer period of time.

The local small and medium shop advertising method according to claim 6, wherein a separate fee is charged when the operator terminal specifies an advertisement providing time in the advertisement message.