KR20120018942A - System and method for advertisement business - Google Patents

Abstract

PURPOSE: An advertisement business system and a method thereof are provided to maximize advertisement effect using comment information on a client server. CONSTITUTION: An operator server(100) comprises a plurality of sites which are offered to clients. The operator server manages each site. Sites within the operator server are allocated to a client server(200). The client server advertises business place by publishing business information. A user group(300) receives text coupon by writing a comment to the client server.

Description

Advertising business system and its method {System and Method for Advertisement Business}

The present invention relates to an advertisement business system and method for providing an advertisement service. More particularly, the present invention provides a client server to a plurality of clients, and maximizes an advertisement effect by using comment information posted on the provided client server. It relates to an advertising business system and a method thereof.

Recently, with the development of communication and network technologies, advertisements using the Internet have been activated.

Internet advertising can take advantage of the medium of the Internet to meet a large number of consumers at a low cost, and can immediately identify the customer's response.

Such Internet advertisements can be broadly divided into search advertisements (keyword advertisements) and banner advertisements.

The search advertisement is exposed to a web page when a brand name is searched in a representative domestic portal site, and is largely listed in the order of sponsor link-> power / premium link-> cafe-> blog.

Therefore, in the case of a brand name related to a search, it is best to be exposed to a sponsored link spot, but the expenditure of an advertising cost is large as it is exposed to a higher level of a portal.

In the case of Power / Premium Link, the product is directly sold by the site company, and the advertising cost is different according to the popular search terms, and the competition of the advertisement is fierce.

In addition, since most blogs and cafes are managed by individuals, it takes a lot of time and effort when used as a commercial part, and big advertising effects cannot be expected.

The banner advertisement is calculated in the form of one day or one week, and the advertisement cost and the number of exposures are determined according to whether to expose to the whole country or only to a specific desired area. In addition, the composition of the advertising product may vary depending on the advertising cost.

As such, individual businesses often have a lot of time and effort to advertise in blogs and cafes, and they are difficult to manage, so that the effectiveness of advertisements can not be obtained significantly. Different advertising methods are urgently needed because the contents of the advertisements become unhealthy or uninteresting, and can be reduced to failed advertisements.

The present invention has been made to solve the conventional problems,

It is an object of the present invention to provide an advertising business system and method for maximizing the effectiveness of internet advertising without incurring time and effort for clients (operators).

Another object of the present invention is to provide a client server to a plurality of clients (business operators) each to display an advertisement, and to provide a text coupon to users who posted a comment on the client server where the advertisement was posted to the user's interest The present invention provides an advertisement business system and a method for obtaining secondary advertisement effects by using attracted and commented user information.

It is still another object of the present invention to provide an advertising business system and method for allowing a user to grasp the effect of an advertisement in real time by sending a comment to the client when a comment is posted on the client server.

Advertisement business system according to the present invention provided to achieve the above object is provided with a plurality of sites provided to clients, the operator server for managing each of the overall site; A client server that receives a site provided in the operator server and advertises a business place by displaying business information such as a photo or video, product introduction, location description, telephone number, etc .; And a user group providing user information to the operator server and posting a comment to the client server.

Herein, the operator server includes a sent text coupon counting unit recorded separately for each client server, a client server managing unit including the sent promotional text message counting unit, a user information DB storing the user information, and the user. Coupon production unit for producing a coupon issued to the is characterized in that it is provided.

The client server may include an advertisement unit for displaying an advertisement, a bulletin board for posting a user's comment, and a text message unit for sending a text coupon and a promotional text message.

The client is provided with a mobile communication terminal capable of receiving in real time a comment posted on the client server when the client server is allocated, and the mobile communication terminal number is recorded in the client server and the promotional material.

The user group may be divided into a wired user using a network and a wireless user using a mobile phone.

According to an aspect of the present invention, there is provided a method of advertising business, comprising: a first step of an operator providing a client with a client server in the operator server and a mobile communication terminal associated with the client server; A second step of displaying a business advertisement and a terminal number on a client server provided by the client; A third step in which a user using the client server posts a comment wirelessly or by wire to the client server; A fourth step of transmitting the comment posted on the client server as a real-time text message to a terminal of the client; And a fifth step in which the text coupon of the reply price is transmitted to the user who has posted the comment on the client server, and the transmitted text coupon is counted and recorded in the operator server.

The method further includes a sixth step of sending an event and upgrade information provided by the client to the user using a user information stored in the operator server in a text message, counting the number of sent text messages and recording the number in the operator server. Characterized in that.

In the fourth step, the text coupon is a coupon that can be used in the store of the client or a coupon that can be used in all the stores of the client servers registered in the operator server, and the coupon is given to the user.

Further, in the third step, the user is divided into a wireless user and a wired user. In the case of the wireless user, when the text message of the comment content is sent to the terminal number of the client using a mobile phone, the sent text message is sent to the terminal of the client. In addition to being transmitted, the server is uploaded as a comment on the client's server, and the wired user is characterized by posting a comment directly on the bulletin board by accessing the client server using a network.

In addition, the comment posted on the client server is transmitted as a real-time text message to the terminal of the client, the comment sent to the terminal of the client is characterized in that posted on the blog, the cafe designated by the client.

According to the advertising business system and the method of the present invention, the user can provide the information necessary for the product of interest and benefit, the client can effectively promote to the target customer, and the operator can guarantee a certain profit There is.

In addition, there is no rejection of advertisements and reliability is secured because indirect advertisements are made by using comments and information posted by users, along with professional information rather than fictional or exaggerated advertisements.

1 is a diagram showing the configuration of an advertising business system according to the present invention;
2 is a diagram showing the configuration of a client server in the configuration of an advertising business system according to the present invention;
3 is a flowchart illustrating an advertisement business method according to the present invention; and
4 is a view showing the third step in detail in the advertising business method according to the present invention.

The above objects, features and other advantages of the present invention will become more apparent by describing the preferred embodiments of the present invention in detail with reference to the accompanying drawings. Hereinafter, an advertisement business system and a method thereof according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. For the purposes of this specification, like reference numerals in the drawings denote like parts unless otherwise indicated.

1 is a view showing the configuration of the advertising business system according to the present invention, Figure 2 is a view showing the configuration of a client server in the configuration of the advertising business system according to the present invention.

As shown in FIG. 1, the present invention includes an operator server 100 having a plurality of sites provided to clients and managing the sites in general, and a site provided in the operator server 100 assigned to a photograph or the like. Client server 200 that advertises the business site by posting business information such as video, product introduction, location description, phone number, and provide user information to the operator server 100 and post comments on the client server 200. It includes a user group 300 receives a text coupon.

The client server 200 is provided in the operator server 100. A client server manager 110 for managing the client servers, a user information DB 120 for storing the user's information, and a coupon production unit 130 for producing a coupon issued to the user are provided.

The client server manager 110 includes a sent text coupon counting unit 111 that is divided and recorded for each client server 200, and a sent promotional text message counting unit 112. The text coupon counting unit 111 and the text message counting unit 112 count and record the number of text coupons or text message sent from each client server 200.

The user information DB 120 stores user information including a mobile phone number when a user posts a comment on a client server wirelessly or by wire. The information stored in the user information DB 120 is used to obtain a second advertisement effect by sending an event or upgrade information provided by the client in a text message to the user.

The coupon production unit 130 is a space for producing a text coupon issued for the user in response to the comment, the client can directly create and modify the text coupon.

As shown in FIG. 2, the client server 200 includes an advertisement unit 210 that posts a photograph, a video, an advertisement phrase, a place of business introduction, a product introduction, a place of business, a terminal number, and a bulletin board in which a user's comment is posted. 220, and a text message unit 230 for sending a text coupon and promotional text to MMS, SMS is provided.

The client is provided with a mobile communication terminal 250 capable of receiving in real time a comment posted on the client server 200.

Here, in the text message unit 230, when a comment is posted on the bulletin board 220, the user information and the mobile number of the user who posted the comment are stored in the user information DB 120 and input into the text message unit 230. Text coupons are automatically sent to the user's mobile phone. In addition, text messages for promoting various events, upgrade information, and the like to users are sent.

In addition, the terminal number of the client posted to the advertisement unit 210 is also displayed in a text coupon, promotional material, promotional message, etc. so that the terminal number is exposed to users as much as possible.

The user group 300 is divided into a wireless user 310 using a mobile phone 301 and a wired user 320 using a network 302.

The wireless user 310 is a user who posts a comment using the mobile phone 301. When the wireless message 310 sends a text message to the client's terminal 250 using the user's mobile phone 301, the sent text message is sent to the client's server ( The message is transmitted to the terminal 250 of the client as well as being posted as a comment. And the mobile phone number of the user is stored in the user information DB 120 of the operator server (100).

The wired user 320 is a user who posts a comment using the network 302, and registers with the operator server 100 to provide user information, and then accesses the client server 200 directly to the bulletin board 220. Post your comment. Then, the comment posted on the bulletin board 220 is transmitted to the terminal 250 of the client as a real-time text message. At this time, the user information provided by the membership is stored in the user information DB 120 of the operator server 100.

In addition, the wireless coupon 310 and the wired user 320 is sent a letter coupon of the reply price.

Here, the text coupon sent to the user is a coupon that can be used in a store of the client server 200, such as a discount coupon, a point coupon, a 1 + 1 coupon, a service menu coupon, or a client server registered with the operator server 100 ( Coupons that can be used in all stores of the 200, is a coupon that benefits the user.

In addition, the comments of the users transmitted to the client terminal 250 are transmitted to the homepage designated by the client, that is, the client's personal blog and the cafe 260, and posted as comments.

3 is a flowchart illustrating an advertisement business method according to the present invention, and FIG. 4 is a flowchart specifically illustrating a third step in the advertisement business method according to the present invention.

As shown in FIG. 3, in the advertisement business method using the advertisement business system, the operator provides the client with the client server 200 in the operator server 100 and the mobile communication terminal 250 associated with the client server 200. Providing a first step (S100); A second step (S200) of displaying a business advertisement and a terminal number on the client server provided by the client; A third step (S300) of a user using the client server 200 to post a comment wirelessly or by wire to the client server 200; A fourth step (S400) in which the comment posted on the client server 200 is transmitted as a real-time text message to the terminal 250 of the client; A fifth step (S500) in which a text coupon having a reply price is transmitted to the user who has posted a comment on the client server, and the transmitted text coupon is counted and recorded in an operator server; And a sixth step S600 of sending promotional text such as event and upgrade information to the user by using the user information stored in the operator server, and recording the number of text messages sent to the operator server.

The first step (S100) provides the client server 200 opened in the operator server 100 to clients whose operator has subscribed to the operator server 100. In addition, the clients receive the client server 200 from the operator and the mobile communication terminal 250 associated with the client server 200. In this case, the operator may receive a client server 200 providing cost to the client or a mobile communication terminal 250 cost as needed.

In the second step (S200), the client posts a photograph, a video, an advertisement phrase, a business introduction, a product introduction, a business location, a terminal number, and the like in the advertisement unit 210 of the client server 200. Decorate. In this case, the terminal 250 number of the client is not only displayed in the advertisement unit 210 of the client server 200 but also in a text coupon, a promotional material, a promotional message, and the like, and the terminal 250 number is exposed to the users. To be.

As shown in FIG. 4, the third step S300 is that a user group 300 composed of a wireless user 310 and a wired user 320 posts a comment to the client server 200. (S310) If the client server 200, text coupons, promotional materials, publicity messages, etc. exposed to the client terminal 250 number, using his mobile phone to send a text message to the terminal terminal 250 of the client (S320) ), The sent text message is transmitted to the terminal 250 of the client as well as placed on the client server 200 and posted as a comment (S330).

In addition, in the case of a wired user (S311), the user is connected to the operator server 100 using the Internet search site (S321), after providing a user information by registering (S331), the client server 200 Access to the (S341), and directly post a comment on the bulletin board 220 (S351).

The fourth step (S400) is a comment posted on the client server 200 is transmitted to the client terminal 250 associated with the client server 200 as a real-time text message (S410).

In addition, the comment transmitted to the terminal 250 of the client is transmitted through a path designated by the client, and the blog, cafe 260, etc. operated by the client is also uploaded (S420).

Therefore, the client can grasp the progress of the current comment and the effect of the advertisement in real time even without accessing the client server 200, and does not have to manage the client's personal blog, cafe 260, etc. using a separate time. Automatic management is made due to the comments sent from the client server 200.

In the fifth step S500, when the wireless user 310 posts a comment using the mobile phone 301 in the third step S300, the mobile phone number of the user is transmitted to the user information DB 120 of the operator server 100. In addition, the text coupon is automatically sent to the mobile phone of the user who uploaded and entered the text message unit 230 of the client server 200 (S510). In addition, when the wired user 320 connects to the client server 200 and directly posts a message to the bulletin board 220 in the third step S300, the mobile phone number is a text message from the user information stored in the user information DB 120. The text coupon is automatically sent to the user's mobile phone entered in the message unit 230, the comment.

When the text coupon is sent to the user who posted the comment, the text coupon sent to the text coupon counting unit 111 of the operator server 100 is counted and recorded.

In the sixth step S600, when an event or upgrade information is generated in the client server 200, a promotional text message is sent to the user group directly from the operator server using the user information stored in the operator server 100, or By providing the user information to the client server 200 to send a promotional text message to the user group to obtain a secondary advertising effect.

At this time, the operator is responsible for the cost of sending text coupons and text messages generated in the fifth step (S500) and the sixth step (S600) and each client server (the number of text coupons or text message sending counts). 200 may be charged. In addition, in the case of a text coupon, the client may allow a coupon production unit 130 of the operator server 100 to produce a text coupon, and then pay a fee to the operator to purchase a certain quantity to send the purchased coupon to the user. have. In addition, the client may allow the operator to pay a monthly fee and use a text coupon and a text message.

As described above, the present invention may allow the operator to receive the cost of providing the client server to the client, the mobile communication terminal fee, and charge the number of the number of text coupons or the number of text messages sent, In this case, the client may allow the coupon production unit to produce a text coupon and then pay a fee and purchase a certain amount so that the client can send the purchased coupon to the user, and the client pays the monthly fee to the operator and the text coupon and the text message. In addition, it can generate profits from clients in various ways such as using a client server and a mobile communication terminal.

When the number of clients registered in the operator server increases, the operator server may be easily exposed to sponsor links and power / premium link positions when searching for a user on a representative portal site in Korea.

In the case of the client, by providing a text coupon to users who have commented on the client server, attracting the user's attention, and promoting the event or upgrade information by using the user information that has been commented on, the secondary and tertiary advertisement effects are improved. If a comment is posted on the client server, the comment is sent to the client as a text message so that the effect of the advertisement can be grasped in real time.

In addition, if the operator server is exposed to sponsored links and power / premium link positions when searching for users on representative portal sites in Korea, it is possible to secure contents and efficiently market the contents at low cost.

In addition, by sending a comment sent to the client terminal to a personal blog or cafe, it is possible to effectively marketing to potential users using the blog or cafe.

In the case of the user, it is possible to compare and analyze the product in more detail by looking at the comments such as product reviews, reviews, etc. posted by the user and have reliability. For example, when a user searches for “Shinan-dong mobile phone shop” on a representative portal site in Korea, if the operator server is exposed to a sponsor link or a power / premium link, the user accesses the operator server and registers as a member. Access to Sinan-dong mobile phone stores subscribed to the operator server, you can determine the product and credit by viewing the comments posted by advertisements and users.

In addition, users can enjoy and benefit more by text coupons that are sent by posting comments.

In addition, when the user can post a comment to the client server using the mobile phone as well as the network, the utilization of the user increases.

Therefore, the user can benefit from providing information necessary for the product of interest, the client can effectively promote the target customer, and the operator can guarantee a certain profit.

In addition, there is no rejection of advertisements and reliability because it uses indirect advertisements using user information and comments posted on product reviews and reviews, rather than mock or exaggerated advertisements.

While preferred embodiments of the present invention have been described above, the present invention is not limited to the above-described specific embodiments. That is, those skilled in the art to which the present invention pertains can make many changes and modifications to the present invention without departing from the spirit and scope of the appended claims, and all such appropriate changes and modifications Equivalents should be considered to be within the scope of the present invention.

100: operator server 110: client server management unit
111: text coupon counting unit 112: text message counting unit
120: user information DB 130: coupon production unit
200: client server 210: advertising unit
220: bulletin board 230: text message book
250: client terminal 260: blog and cafe
300: user group 301: mobile phone
302: network 310: wireless user
320: wired user

Claims (10)

An operator server having a plurality of sites provided to clients and managing the respective sites overall;
A client server that receives a site provided in the operator server and advertises a business place by displaying business information such as a photo or video, product introduction, location description, telephone number, etc .; And
Advertisement business system characterized in that it comprises a user group that provides user information to the operator server and a text coupon by posting a comment on the client server. The method of claim 1,
The operator server includes a sent out text coupon counting unit recorded separately for each client server, a client server managing unit including a sent out promotional text message counting unit, a user information DB storing the user information, and issued to the user. Advertising business system, characterized in that provided with a coupon production unit for producing a coupon. The method of claim 1,
The client server includes an advertisement unit for displaying an advertisement, a bulletin board for posting a user's comment, and a text message unit for sending a text coupon and a promotional text message. The method of claim 1,
The client is provided with a mobile communication terminal capable of receiving in real time a comment posted on the client server when the client server is assigned, and the mobile communication terminal number is recorded in the client server or a promotional material. . The method of claim 1,
The user group is classified into a wired user using a network and a wireless user using a mobile phone. A first step of an operator providing a client with a client server in the operator server and providing a mobile communication terminal associated with the client server;
A second step of posting a business advertisement and a terminal number on the client server provided by the client;
A third step in which a user using the client server posts a comment wirelessly or by wire to the client server;
A fourth step of transmitting the comment posted on the client server as a real-time text message to a terminal of the client;
And a fifth step of sending a text coupon with a comment cost to the user who has posted a comment on the client server, and counting the recorded text coupon and recording it on the operator server. The method of claim 6,
And a sixth step of sending a promotional text message, such as an event provided by a client, to the user by using the user information stored in the operator server, and recording the number of the sent text messages on the operator server. Advertising business method. The method of claim 6,
In the fourth step, the text coupon is a coupon that can be used in the store of the client or a coupon available in all stores of the client servers registered in the operator server, the advertising business method, characterized in that the coupon is given to the user. The method of claim 6,
In the third step, the user is divided into a wireless user and a wired user. In the case of the wireless user, when the text message of the comment content is sent to the terminal number of the client using a mobile phone, the sent text message is transmitted to the client terminal. In addition, the client is posted as a comment on the server of the client, the wired user is connected to the client server using the network to post a comment directly on the bulletin board. The method of claim 9,
The comment posted on the client server is transmitted to the terminal of the client as a real-time text message, the comment sent to the terminal of the client is an advertising business method characterized in that posted on the blog, cafe designated by the client.

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