KR100722846B1 - Mobile advertisement service system - Google Patents

Abstract

 The present invention relates to an advertisement service system for providing advertisements to mobile users (cellular, PCS, PDA, DMB, PMP, PSP, etc.), and in particular, converts the produced advertisement image according to mobile characteristics and provides it to a mobile communication company. In addition, the present invention relates to a mobile advertisement service system that enables a mobile communication company to effectively provide an advertisement to a corresponding mobile user.

The present invention is to provide a mobile multimedia video advertising, and to provide a system for converting a variety of TV advertising suitable for mobile advertising to provide a service, TV produced by an advertising agency or advertiser Providing an advertisement video, converting it into a file that can be played on a mobile, and distributing the converted file to a contracted mobile service provider, suggesting an advertising service system that can be used as an advertising service to mobile users subscribed to the mobile service provider. I would like to.

Mobile Ads, Video Ads, Mobile Phone Ads, Mobile Phone Ads, Mobile Phone Video Ads, Mobile Phone Ads, Mobile Phone Video Ads

Description

Mobile advertisement service system

1 is a view showing a schematic configuration of a mobile advertising service system of the present invention.

Figure 2 is a block diagram showing the configuration of the present invention mobile advertising service system.

The present invention relates to an advertisement management service system for providing an advertisement to a mobile user (cellular, PCS, PDA, DMB, PMP, PSP, etc.), and in particular, converts the produced advertisement image according to mobile characteristics to a mobile communication company. The present invention relates to a mobile advertising service system that enables a mobile communication company to effectively provide an advertisement to a corresponding mobile user.

It is no exaggeration to say that we are living in a myriad of advertisements, and advertising is very important in the modern society.

The life of advertising is that more users confirm the advertisement, but many users have confirmed that it has a high advertising effect.

Therefore, the advertising effect is very high if the target of the advertisement, that is, the main consumer target (target) corresponding to the goods, products or services to be advertised.

Advertising is aimed at specific multiples, rather than sales of products that are sensitive to, for example, age groups, occupations, and genders, and to improve corporate image.

In this regard, TVs and newspapers can trust the advertisements with credibility, but it is difficult to maximize the effectiveness of advertisements for a certain number of times, and it is more expensive than other advertisements, and there are few advertisements on the Internet. Although it has a lot of advantages in that it can relatively target a specific target at a cost, it can be said that the advertising effect is less than that of an airwave broadcasting such as TV.

Mobile advertising, on the other hand, has emerged as a major advertising method in terms of 'real-time information delivery', 'target selection ability', and 'target target cost'.

While there are no negative aspects of mobile advertising, such as' denial of consumer's rejection of advertisement ',' unauthorized use of customer information ', and' doubts about advertising effect ', it is' reduction of wireless infrastructure usage fee' and 'personal privacy protection. We are exploring ways to activate mobile advertising through 'improvement of the speed of the wireless infrastructure' and 'provide compensation for receiving advertisements'.

Mobile advertisement refers to an advertisement that delivers an advertisement message and a product image to the customer by sending an advertisement message through music, graphic, voice, text, etc. using a mobile communication terminal.

Mobile media have emerged as the main alternative media for advertisers by enabling personalized targeted advertisements based on the differentiated characteristics such as SMS (short message service) and wireless internet and interactive characteristics.

Mobile advertisements include SMS advertisements via short messages, MMS advertisements such as pictures, videos and music, WAP advertisements that are displayed in the form of content on wireless Internet sites, multimedia advertisements that are automatically played during mobile phone waiting time, price discounts, There are various types of coupon advertisements, such as gift coupons, and picture friend advertisements that show advertiser characters and images on the background. Among these, SMS ads account for more than 90% of all mobile ads.

SMS advertisement is a short message service that can deliver short text-type text information of about 80-100 bytes. It is a push-type advertisement in which a specific consumer is selected and first approached to the customer. On the other hand, WAP advertisements and video advertisements are pull-type advertisements that allow consumers to voluntarily access by posting them in a content format on a wireless Internet homepage with a lot of traffic from consumers based on the wireless Internet.

Mobile advertising is known to be able to target marketing, high reach rate and high attention rate, and mobile advertising has recently attracted the attention of advertisers with personalized target advertising, interactive, etc., as an effective medium for direct response advertising such as coupons and promotions Known.

Due to the advantages of mobile advertising, the size of the mobile market is gradually growing.

The present invention has a purpose to provide a mobile video multimedia advertisement, and to provide a system for converting a variety of TV advertising to provide a suitable service for mobile advertising.

The present invention receives a TV advertising video produced by an advertising agency or advertiser to convert the file into a file that can be played on mobile, and to distribute and provide the converted file to the contracted mobile carriers, the mobile carriers to the mobile carriers The present invention proposes an advertisement service system that enables an advertisement service to a subscribed mobile user.

The present invention allows a mobile communication service provider to select a specific target by using subscriber information according to an advertisement target required by the advertiser or the advertising planner to provide an advertisement, and the advertiser or the advertising planner can check the service state of the corresponding advertisement in real time. We would like to propose an advertising service system that can be used.

The present invention,

Advertiser system including an advertisement production database server for managing TV advertisement video produced by the advertisement and transmitting to the advertisement management service company system through the Internet, and the TV advertisement video received from the advertiser system can be played through mobile Advertisement management service system that converts the file and provides the converted file to the contracted mobile communication service provider system, and receives the converted video advertisement file from the advertisement management service system to select the specific targets required by the advertisers Characterized in that consists of a mobile communication service provider system.

Referring to the embodiment shown in the accompanying drawings, Figures 1 and 2 with the present invention having such a feature will be described as follows.

Advertiser system 100 that includes an advertisement production database server 101 for managing the TV advertising video produced by the advertisement and transmitted to the advertisement management service company system 200 via the Internet, and transmitted from the advertiser system 100 The advertisement management service system system 200 and the advertisement management service system system 200 for converting the received TV advertisement video into a file of a playable form through mobile and providing the converted file to the contracted mobile communication service provider system 300. Program to receive a video advertisement file from the mobile communication service provider system 300 and the mobile communication service provider system 300 to select a specific target required by the advertisement by receiving the converted video advertisement file It is configured to include a subscriber terminal 400 mounted.

The advertising management service company system 200 is the main server 201 and the advertiser system 100 for authentication and management related to the connection and data transmission between the advertiser system 100 and the mobile communication operator system 300 over the Internet, A file conversion server 202 for converting the TV commercial video file received from the mobile video advertising video, and a distribution server 203 for distributing the converted mobile video advertising video to the authorized mobile carrier 300. It is configured by.

The mobile service provider system 300 collects and grasps various information and interests of mobile subscribers through the Internet, and provides a web server 301 for providing target advertisements and various mobile contents to subscribers, and mobile services. And a mobile system unit for providing a video advertisement system unit for providing a video advertisement service to a subscriber,

The mobile system unit includes a location information server 302 for providing the location information of the subscriber and a customer database 303 in which the information of the mobile subscriber is stored.

The video advertisement system unit provides an advertisement database server 304 which receives and stores a video advertisement file from the advertisement management service company system 200, and provides information of a customer who is subscribed to the advertisement video advertisement service from the customer database server 303. Advertiser database 305 to receive and store, and the advertising service management server 306 for providing a video advertising service to the subscriber registered in the subscriber database server 305 by using the information obtained through the mobile system unit It is composed.

Such a present invention,

The TV advertisement is produced or produced by the advertiser system 100 requesting the advertisement through the advertisement management service company system 200 and the mobile system from the advertiser system 100 to the contracted mobile service provider system (300) Providing subscribers with advertising management service system 200 that provides TV advertisements requested from advertiser system 100 in a form that can be serviced in mobile, and TV advertising videos provided to the advertisement management service company system 200 to subscribers. The mobile communication service provider system 300 is configured.

The advertiser system 100 includes an advertisement production database server 101 including a process for transmitting a TV advertisement produced or produced by an advertiser or an advertising agency to an advertisement management service company system 200 to provide a mobile user. ) Is configured.

The advertisement production database server 101 may simply include a means (process) for storing and managing the TV advertisement video file in order to request a mobile advertisement of the TV advertisement video.

Ad management service system system 200 is a system of advertising management service company that provides technical support services for providing mobile subscribers through a mobile communication provider that is contracted in advance by receiving an advertisement request through an agreement with an advertiser or an advertising agency. It is composed.

The main server 201 of the advertisement management service company system 200 is a process for authentication and data transmission / reception processing of the advertiser system 101 and the mobile communication service provider system 102 for providing mobile TV advertisement service by the advertisement management service company. It includes.

And it includes a module (process) that allows the advertiser to check the advertising statistics analysis data of the advertising service management server 306 in real time.

The file conversion server 202 includes a process for converting and producing a TV advertisement video file received from the advertiser system 100 into an advertisement video file for mobile so as to be available for mobile service.

The distribution server 203 includes a process for automatically distributing and transmitting the converted mobile advertisement video file to the mobile communication service provider system 300 of the contracted area.

The mobile service provider system 300 includes a mobile system unit in which the mobile service provider system 300 is configured to provide a mobile phone service to a mobile user, and an advertisement service unit for providing a mobile TV advertisement service.

The mobile system unit follows a general configuration configured in the mobile telecommunications provider system 300.

The advertisement service unit includes an advertisement database server 304, an advertisement subscriber database server 305, an advertisement service management server 306 and a web server 301, and the mobile system unit includes a location information server 302, A customer database server 303 is included.

The advertisement database server 304 includes a process for receiving the converted mobile advertisement video file transmitted from the distribution server 203 of the advertisement management service company system 200 and storing the received mobile advertisement video file. do.

The subscriber database server 305 receives and stores the information of the subscribed customer from the customer database server 303 among the users of the mobile customer database server 303 subscribed to the corresponding mobile service provider. do.

In this case, when all subscribers subscribed to the mobile communication service provider 300 are targeted for video advertisement service, the advertisement subscriber database server 305 does not need to be configured. In such a case, it may be possible to notify the video advertisement service at the time of mobile communication subscription or by various other methods.

The advertisement service management server 306 includes a process for providing and managing a TV advertisement video for mobile to the subscriber terminal 400.

The advertisement service management server 306 checks the version of the program mounted on the subscriber terminal 400, and according to the result, the subscriber including a process for processing a series of processes, such as up version of the corresponding program, data transmission, etc. An advertisement service module 306b including a terminal program management module 306a and a process for providing a mobile video advertisement to a corresponding subscriber terminal 400 according to advertisement conditions such as an advertisement target, advertisement method, etc. requested by an advertiser; , The advertisement statistics module 306c including a process for extracting the customer service data analysis data and statistical data in connection with the advertisement service provided to the main server 201 of the advertisement management service company system 200. do.

Subscriber terminal 400 is equipped with a program for receiving a mobile TV advertising service, such a program is provided from the advertising service management server 306 of the mobile operator system 300.

The program mounted on the subscriber terminal 400 includes a viewer program unit for displaying a video advertisement and an update program unit for program versioning up.

Referring to the operation of the present invention having such a configuration in detail as follows.

The advertiser or the advertising agency transmits a TV advertisement video file to be requested for mobile advertisement through the advertisement production database server 101 of the advertiser system 100 to the advertisement management service company system 200.

At this time, the advertiser system 100 attaches the advertisement condition information selected by the advertiser and transmits it to the advertisement management service company system 200.

The advertisement condition information may be delivered to the advertisement management system 200 through offline or separate communication means.

The main server 201 of the advertisement management service company system 200 receives the TV advertisement video file transmitted from the advertiser system 100 and delivers the TV advertisement video file to the file conversion server 202.

When received offline, the operator of the advertisement management service company system 200 sets the advertisement condition information by inputting through the main server 201.

The file conversion server 202 converts the TV advertisement video file to enable mobile advertisement service.

When the file conversion is completed in this way, the distribution server 203 transmits the advertisement condition information to the contracted mobile service provider system 300.

In this case, if there is an advertisement condition for designating a country or a mobile communication provider in the advertisement condition information, only the mobile communication provider system 300 is transmitted accordingly.

The mobile communication service provider system 300 and the advertisement management service company system 200 may be configured in one country, or only one advertisement management service company system 200 may be configured in one country or one or more countries through the Internet. The mobile communication service provider system 300 may be configured (by contract) to implement the system through the Internet.

The advertisement database server 304 of the mobile communication operator system 300 stores the TV commercial video and advertisement condition information received from the advertisement management service company system 200.

The advertisement service management server 306 checks the advertisement condition information, sets the advertisement service method accordingly, and selects the corresponding subscriber to receive the advertisement service from the advertisement subscriber database server 305 accordingly to perform the mobile TV video advertisement. Will be serviced.

Next, the advertisement service process of the mobile operator system 300 will be described in detail.

The advertisement subscription database server 305 of the mobile communication service provider system 300 extracts and stores customer information subscribed to the video advertisement service among its customers from the customer database server 303.

At this time, through the web server 301 to input the basic information and the changed information to determine the propensity of the subscribed customer.

This is additional customer information to use for the mobile video TV advertising service.

The more detailed the customer information, the more effective the advertisement target can be set in accordance with the advertisement conditions.

In order to receive the mobile TV advertisement service, the subscriber terminal 400 needs to mount an application program therefor. Such a program is provided by the advertisement service management server 306.

The subscriber program management module 306a of the advertisement service management server 306 transmits the program of the subscriber terminal 400 and mounts the program on the subscriber terminal 400, checks the program version of the subscriber terminal 400, and checks the latest program. Upgrade to version.

In the advertisement service module 306b, the subscriber matching the advertisement conditions is found from the subscriber database server 305, the advertisement target is set, and the advertisement service method is set, which is stored in the advertisement database server 304 to the corresponding subscriber. Provides TV video ads for mobile according to the advertising service method.

Set the target for the advertisement by matching the information that meets the advertisement conditions.

Since the advertisement is possible according to the location of the subscriber due to the nature of the mobile, it is possible to check the location of the subscriber terminal 400 from the location information server 302, and to provide appropriate event-based advertising according to the location.

In this case, the advertisement service module 306b checks the location of the subscriber from the location information server 302 and provides a corresponding advertisement.

The subscriber station 400 displays the video advertisement provided from the mobile service provider system 300, and is displayed by the viewer program in the subscriber terminal 400 according to the advertisement service method set by the mobile service provider system 300. .

For example, it is possible to add an advertisement effect by changing advertisements displayed according to a basic screen, a call, or a telephone.

When time (or period) has elapsed since the advertisement has progressed, the advertisement statistics module 306c calculates in real time statistics on data provided by the advertisement, that is, data on the contents (received information) checked by the mobile user, and the advertisement management service company system. Real time transmission to 200.

The main server 201 of the advertisement management service company system 200 receives the advertisement service statistics data from the mobile communication provider system 300 that is allowed to be connected (authenticated) and provides the advertisement service statistics data to the advertiser system 100 in real time.

Therefore, advertisers can monitor and verify their advertising effects in real time.

As described above, since the pre-produced TV advertising video is provided as a file that can be displayed on mobile, not only can reduce the financial burden on the advertiser or the advertising agency, but also in terms of the mobile user who receives the advertisement. Induce interest and reduce the rejection of the advertisement service.

In addition, it is possible to advertise by setting a specific target that meets the advertising conditions due to the characteristics of the mobile advertising, and can maximize the advertising effect because it is possible to implement event-based advertising according to the location.

In addition, the advertiser can check the advertising effect in real time.

Mobile operators can prepare a base for attracting new customers and providing a variety of services to existing customers. From the customer's point of view, they can be provided with advertisements about their interests and can receive rewards accordingly.

Claims (9)

An advertiser system including an advertisement production server for managing a TV advertisement video produced as an advertisement and transmitting the same to an advertisement management service system system through the Internet; An advertisement management service company system for converting a TV advertisement video received from an advertiser system into a file of a playable form through a mobile device and providing the converted file to a contracted mobile communication service provider system; A mobile communication service provider system that receives a converted video advertisement file from an advertisement management service company system and selects a specific target required by the advertisement to serve a video advertisement; And Includes a subscriber terminal equipped with a program to receive a video advertising service from the mobile operator system, The mobile communication service provider system includes a web server for collecting various information of mobile subscribers and providing various mobile contents to subscribers, a mobile system unit for providing mobile services, and a video advertisement service for subscribers. Including an advertising system unit, The mobile system unit includes a customer database storing the information of the mobile subscriber, and a location information server for providing the location information of the subscriber, The video advertisement system unit receives a video advertisement file from an advertisement management service company system and stores the video advertisement file, and provides the video advertisement service to subscribers registered in the subscriber database server using information obtained through the mobile system unit. Ad service management server for, The advertising service management server further includes a process of providing a video advertising service using data provided from the location information server, The advertising management service company system includes a module (process) that allows the advertiser to check the advertising statistics analysis data of the advertising service management server, The advertisement statistics module of the advertisement service management server provides advertisement statistics analysis data in real time, and the advertisement management service company system provides a module (process) that allows the advertiser to check the advertisement statistics analysis data of the advertisement service management server in real time. Mobile advertising service system comprising a. The system of claim 1, wherein the advertisement management service company system includes a main server for authentication and management related to accessing and transmitting data between the advertiser system and the mobile communication provider system through the Internet, and a TV advertisement video file received from the advertiser system. Mobile ad characterized in that it comprises a file conversion server for converting the advertisement video file for the mobile, and a distribution server for automatically distributing the advertising condition information and the converted mobile advertising video file required by the advertiser to the authenticated mobile communication service provider Service system. delete delete The method of claim 1, further comprising: an advertisement subscriber database server configured to receive and store information of a customer subscribed to the video advertisement service from a customer database server in order to provide a video advertisement service with the consent of a mobile subscriber. The service management server is a mobile advertising service system, characterized in that to perform a video advertising service according to the subscriber and subscriber information corresponding to the subscriber database server. The method of claim 5, wherein the advertisement service management server includes a process for checking the version of the program mounted on the subscriber terminal, and processes a series of processes, such as up version, data transmission, etc. of the corresponding program according to the result. A subscriber terminal program management module, an advertisement service module including a process for providing a mobile video advertisement to a corresponding subscriber terminal according to advertisement conditions such as advertisement target, advertisement method, etc. requested by an advertiser, and a customer in connection with advertisement service provision. Mobile advertising service system characterized in that it comprises an advertising statistics module including a process for extracting the service data analysis data and statistical data to be transmitted to the advertising management service company system. delete delete According to claim 1, Subscriber terminal is equipped with a program for receiving a mobile TV advertising service, the program is provided from a mobile communication provider system, the viewer program unit for displaying a video advertisement, and the update for the program upgrade Mobile advertising service system comprising a program unit.

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