KR20010096693A - Mobile motion pictures advertising with applying VM, Streaming - Google Patents

Abstract

PURPOSE: A mobile moving picture advertisement for applying a VM(Virtual Machine) and streaming technique is provided to enhance public information and demand of goods by a direct advertisement effect by showing an advertisement(moving picture and image, etc.,) to 10 to 20 generations and providing bell sounds, images, and characters to the 10 to 20 generations free. CONSTITUTION: A user is connected for receiving a service for downloading bell sounds, images, and moving pictures free through an advertisement. The connection of the service is informed to the user. A moving picture advertisement is selected by the user. The moving picture advertisement is transmitted to a cellular phone of the user. It is determined whether the user stores the downloaded moving picture and bell sound in the cellular phone or downloads the moving picture and bell sound from a new network.

Description

Mobile motion picture advertising with applying VM, Streaming}

The VM (virtual machine) technology of the present invention is a hardware technology ported to the phone itself on a mobile phone released after 2000, which is the latest technology that enables video, sound, networking, and functions in a mobile phone. There are GVM, SK-VM, Map in 016, and EZ-JAVA in 019. Qualcom's 'Brew', which is scheduled to be released, will also be applied to upcoming mobile phones. It is a new technology that enables many functions that can be done with a mobile phone, such as multi-poly sound playback through a faster video playback sound chip, and a vibration function when playing a game or a danger signal alarm. The mobile advertisement through VM and streaming technology that applied this technology applies all the latest mobile technologies currently available as a technical part. First, the picture size and time adjustment through compression, the text of the partial voice, the partial voice vocoder conversion, the music sample is converted into the buzzer sound and the multipolyphony data according to the sound chip built into the mobile phone. The purpose is to deliver the content without difficulty. This is described again as shown in Table 1-1.

Existing TV Ad Mobile advertisement using VM video Size and time adjustment via compression technology voice Voice compression through partial textification and vocoder conversion music Data conversion to buzzer sound and multipolyphony sound according to the sound chip embedded in the mobile phone itself

TABLE 1-1

Advertising using streaming technology is even simpler. You can compress existing advertisements through streaming compression technology and show them to users by downloading and real-time streaming. However, streaming is not a universal technology yet, but it will be activated in the future. It can be said that the video ad service through the VM has a market competitiveness until now. Each service provider's VM service is currently being serviced with its own VMs (SK, KTF, LGT-019, 017). In this invention, it is a service that is applied all the time regardless of all VMs currently being serviced and VM types to be serviced in the future. When streaming technology becomes more competitive in the future, mobile video ads through streaming technology will be applied to streaming technology as well. The VM port by each carrier is shown in Table 1-2.

Mobile operator Virtual Machine (VM) 011 GVM, SK-VM 016 MAP 017 GVM 019 EZ-JAVA

<Table 1-2>

When the video advertisement service using the VM ported by each mobile carrier is started, the download service is made. The download method is a method of downloading various data registered in the server to each mobile carrier from the user's mobile phone so that the user can view the desired data and at the desired time. In addition, because it is a networking method, it can be compared with existing TV video advertisements when using VMs such as product purchases, ticket reservations, product details, and advertiser's phone page links. There is no difference. This is only when the user wants a much more differentiated high-quality advertising q is a way to differentiate it from the existing advertising has the invention. See Table 1-3.

Original video ad Mobile video ads through VM Visible even if you don't want it Download only when the user wants Unilateral communication Users can apply for more detailed information, real-time purchase of tickets, and ticket reservation when they want to. One-way communication Two-way communication via network and internet (Advertiser can collect consumer's opinion in real time)

<Table 1-3>

The difference from other existing advertisements is that mobile video advertisement through VM can save the converted music data as ringtone if user wants. This is a form that combines the ringtone download function, which is one of the most used contents by students and teenagers, to mobile video advertisement through VM. You can save it as a ringtone. In addition, it provides a function to save the character and wallpaper background, so that the user can save the desired scene on the desktop of the user's mobile phone. In this part, you can use the network method to charge the user, or you can charge the advertiser to pay the advertiser for the advertisement.

This invention mainly shows advertisements (videos, images, etc.) to generations familiar with the cell phone culture in their teens and 20s, and allows them to download ringtones, images, and characters for free. To increase.

Fig. 1 shows a service process when accessing this service using a wireless cellular phone.

An object of the present invention is to use a personal wireless Internet phone released since 2000, to access the service to view the advertisement and to download ringtones, images, characters and the like for free.

1 is a processing process when the cellular phone is connected to the use service.

Figure 1a is a user connected to receive a download service, such as free ringtones, images, videos, etc. through an advertisement, the service is started. The user can use the service regardless of time and place.

The service usage method can be accessed through the internet access menu (CP: Content Provider) provided by the mobile communication company (in this case, registration procedure must be performed with the mobile service provider). You can also connect directly.

1B informs the user that he is connected to the service.

1C allows a user to select a video advertisement for viewing.

Figure 1d shows that the video advertisement is sent to the user's mobile phone.

Figure 1e determines whether the user will save the downloaded video and melody in the mobile phone as it is or download from the network anew. If you choose to save from the network, you can receive higher quality services. (The reason is that in the former case, the downloadable file size is small.) Storage from the network may in some cases be charged by the service provider.

Figure 1f is a state where all the services are over.

If the service is provided only when the user wants, the present invention can be more advanced information provided and real-time product purchase and detailed information delivery, real-time movement of the advertiser's own phone page, real-time ticket different from the existing video ads It is expected that the role of more advanced advertisement through the booking function is expected. In addition, because it uses a download method, the number of hits (how many downloads) the mobile ad provides to users and consumers through mobile advertising before the ad itself is complete and the ad is broadcast on television or through the media. The system can be verified at unit cost. Advertisers are commercially viable in that they can see the effects of advertisements, which are shown in the number of hits, and in real time, through the real-time purchase of goods (services offered with mobile video ads via mobile internet-order service via mobile internet). It's a new form of advertising with added value.

Claims (6)

As a service using a wireless cellular phone, it is used by the user in the form of an outgoing call and an incoming call. Users can watch ads and download ringtones, videos and images for free. The processing of an advertisement in claim 1 allows the user to select and watch the advertisement. In claim 1, a wireless cellular phone is a device that can be generally called a cellular phone such as a cellular phone or a PCS phone. The form of advertising in claim 1 is. The text, sound, video, or a combination of the three is output through the LCD of the mobile phone or the speaker of the handset. The content or format may vary depending on the advertiser's condition. In return for receiving the advertisement for the service according to the condition of receiving the advertisement in claim 1, the user mainly receives the free download service, but may be in the form of service contents or billing according to the advertiser's conditions. All services apply equally to all VMs and streaming technologies ported from five carriers. Also applied to SIS and ringtone download and SMS ringtones.