KR100404890B1 - method and apparatus for providing advertisement during call wait in telephone network system and communication terminal - Google Patents

Abstract

The present invention relates to an advertisement service method and apparatus and a communication terminal when a call is waiting. In particular, the method of the present invention calls a receiver terminal at a caller terminal, and when the call is waiting for a call response from the receiver terminal, the caller receives an advertisement instead of a call waiting sound. Outputs sound and stops output of advertisement sound of the calling party terminal in response to a call of the called party terminal and maintains a call state. Therefore, the present invention can maximize the advertising effect through the communication terminal by outputting the advertisement sound instead of the call waiting tone when waiting for a call response.

Description

Method of advertisement for providing advertisement during call wait in telephone network system and communication terminal}

The present invention relates to an advertisement service method during call waiting, and in particular, an advertisement using a telephone communication terminal by outputting an advertisement sound while calling a called terminal at the calling terminal and waiting for a call response of the called terminal. It is about how to maximize the service.

In general, the purpose of advertising is to maximize synergy. Advertising time is limited, so an effective advertising strategy is to make a lot of information available to consumers in a short time. In other words, even if the content is similar to the advertising service implementation method and system may have a different effect.

Therefore, advertising solution companies are developing various forms of multimedia advertising that make the impression as strong as possible for consumers through visual visual media and audio media.

However, most of today's advertisements are made through each medium such as TV, PC, Internet, wired and wireless communication terminals, but the networking between each of these mediums, the combination of TV and internet advertising, wired and wireless communication terminals It was difficult to overcome the limitations and locality to provide simultaneous and complex solutions such as the combination of Internet advertising and Internet advertising.

In particular, advertising service technology using a telephone has been proposed. Advertisement service using a telephone is a service method that allows a user to listen to an advertisement for a predetermined time before or after using the telephone and make a free call to a user for a predetermined time. The conventional advertising method using the telephone has not been activated due to the trouble of the user having to listen to the advertisement before or after the call, and the effect of the advertisement does not meet expectations.

It is an object of the present invention to provide an advertisement service method when a call is waiting for maximizing an advertisement service through a phone by outputting an advertisement sound instead of a call waiting sound when waiting for a call response in a telephone communication terminal.

1 is a view showing a schematic configuration of a system for advertisement service upon call waiting according to the present invention.

2 is a diagram illustrating a configuration of an advertisement database of the advertisement service provider server of FIG. 1.

3 is a view showing the configuration of a member database of the advertising service provider server of FIG.

4 is a diagram illustrating a configuration of a download advertisement list of FIG. 3.

5 is a diagram showing the configuration of a communication terminal according to the present invention;

6 is a diagram illustrating a configuration of advertisement information stored in a storage unit of FIG. 5.

7 is a flow chart for explaining the operation of the advertising service provider server according to the present invention.

8 is a flowchart for explaining the operation of the communication terminal according to the present invention;

9 is a view showing the homepage screen of the advertisement service provider server according to the present invention.

10 is a view showing an advertising channel screen of the advertising service provider server according to the present invention.

FIG. 11 is a diagram for explaining signal processing between an advertisement service provider server and an intelligent network according to an embodiment of the present invention; FIG.

In order to achieve the above object, the method of the present invention comprises the steps of calling a receiver terminal at a caller terminal, outputting advertisement information instead of a call waiting sound at the caller terminal when waiting for a call response from the receiver terminal, and the receiver terminal. Stopping the output of the advertisement information of the caller terminal at the call response, characterized in that it comprises the step of maintaining a call state.

The advertisement information is downloaded from the advertisement service provider server to the advertisement storage means of each terminal. The advertisement information is composed of a plurality of cells. Each of the cells is preferably composed of either a time unit or a content unit.

When the output of the advertisement information is interrupted by the callee response, the caller terminal stores the cell number of the time at which it was interrupted, and then outputs the advertisement information from the interruption cell upon waiting for the next call.

The output time point of the advertisement information is output when a ringback tone signal is received, when a monitor tone signal is received, or under certain specific conditions. When the advertisement information is output, the advertisement terminal outputs the advertisement information for a predetermined time before the receiver number is transmitted from the caller terminal, and then outputs the advertisement information until the call response of the receiver terminal while transmitting the receiver number after a predetermined time. You may.

The caller terminal counts one listening to the advertising information at the time when all the cells of the advertising information are output.

The advertisement information may be provided in real time from the advertisement service provider server. If the advertisement service provider server stops outputting the advertisement information by the receiver call response, the advertisement service provider server stores the number of the caller terminal and the cell number of the time at which the call was interrupted, and then outputs the advertisement information from the interruption cell when waiting for the next call of the caller terminal. do. The point of outputting the advertisement information is that the advertisement service provider server provides the advertisement information in real time to the caller terminal when calling the receiver terminal, and after a predetermined time, the receiver terminal transmits the receiver call to the receiver switching station until the call response of the receiver terminal. Provide advertising information in real time. The advertisement service provider server counts one listening to the advertisement information when all the cells of the advertisement information are output.

The apparatus of the present invention is connected with a communication network, an advertisement database storing advertisement information, a member database storing subscriber member information applying for an advertisement service when waiting for a call response, a communication network, and calling a receiver terminal from a caller terminal of the subscriber member. The advertisement information is provided in real time through a communication channel connected during the call waiting for the receiver terminal, and the advertisement information is interrupted during the call response of the receiver terminal and the caller and the receiver are in a call state. And a control unit.

The communication terminal of the present invention includes a storage unit for storing advertisement information downloaded from an advertisement service provider server, an input unit for inputting a telephone number and a command key, a handset unit for processing a telephone call and a tone signal, and a connection with a communication network. And a transmitter / receiver for transmitting and receiving a signal, and a receiver's telephone number input through the input unit to the communication network through the transceiver, and waiting for a call response from the receiver terminal, reading advertisement information from the storage unit and waiting for a call. Instead, the control unit outputs through the handset and stops the output of the advertisement information when the call is answered by the receiver terminal and maintains a call state.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows a schematic configuration of a system for advertisement service during call waiting according to the present invention. In FIG. 1, the caller terminal comprises a mobile radio terminal 10 and a wired telephone 12. The mobile wireless terminal 10 includes a mobile phone, a PCS phone, an IMT-2000 phone, or a satellite terminal. The mobile radio terminal 10 is connected to the mobile switching center 16 via a base station 14. The receiver terminal includes a mobile radio terminal 20 and a wired telephone 22. The receiver terminal 20 is likewise connected to the mobile switching center 16 via the base station 18. Wired telephones 12 and 22 are connected to a public switched network 24. The advertisement service provider server 28 is connected to the public switching network 24 via the Internet network 26. The orphan service provider server 28 includes an advertising database 30 and a member database 32 and includes an operator terminal 34.

FIG. 2 illustrates a configuration of an advertisement database 30 of the advertisement service provider server of FIG. 1. The advertisement database 30 has fields such as an advertising channel / advertiser / advertiser introduction / advertising information / downloading count / listening count / advertising time / registration number. Here, the advertising channel may be variously set according to a classification method such as a category of an advertiser and a category of an advertisement content. In the present invention, the advertisement information is divided into a plurality of cell units according to the advertisement content or advertisement time. The number of downloads indicates the number of times downloaded by the subscriber member of the corresponding advertisement, and the number of listening indicates the number of times the downloaded advertisement information is listened to by actual users. The orphanage time represents the total time of the advertisement information, such as 5 seconds, 7 seconds, 10 seconds, 15 seconds, 20 seconds, and the like.

3 shows the configuration of the member database 32 of the advertisement service provider server of FIG. The member database 32 has fields such as member ID / password / name / phone number / address / downloading count / listening count / downloaded advertisement list / advertising bonus point. The number of downloads is the total number of downloads downloaded by the subscriber member, and the number of listening indicates the total number of times the subscriber member has listened through the telephone. As shown in FIG. 4, the download advertisement list has fields such as an advertisement registration number / advertising channel / advertiser / advertising information / advertising time / downloading date / listening frequency / deletion date. The advertisement information downloaded by the subscriber member is managed by the download date, the deletion date and the number of listening.

5 shows a configuration of a mobile wireless terminal according to the present invention. The mobile radio terminal includes an antenna 40, a duplex 42, a receiver 44, a decoder 46, a transmitter 48, an encoder 50, a frequency synthesizer 52, a voice circuit 54, a speaker 56 ), A microphone 58, a display unit 60, an input unit 62, a storage unit 64, and a control unit 66.

The storage unit 64 includes a ROM, a RAM, a flash memory, and the like, and stores the advertisement information downloaded from the advertisement service provider server 28 in the flash memory.

The input unit 62 includes a ten key and a function key for inputting a telephone number and a command key. The display unit 60 displays letters and numbers on the liquid crystal display. When the Internet is connected, the homepage of the connected site is displayed.

The voice circuit unit 54 is connected to the speaker 56 and the microphone 58 through the handset unit to input voice through the microphone 58, and outputs the voice received through the speaker 56.

The receiver 44 and the decoder 46, the transmitter 480 and the encoder 50, and the frequency synthesizer 52 constitute a transceiver, demodulate the signal received through the antenna in the receiver 44, and decode the demodulated signal. 46, the audio data to be decoded is output, the voice data to be transmitted is encoded through the encoder 50, and the encoded signal is modulated by the transmitter 48 and transmitted to the air through the antenna 40.

The controller 66 executes an operating OS program, an Internet access web browser, and the like. The controller 66 outputs the receiver's telephone number input through the input unit 62 through the transceivers 44 to 52, and, when waiting for a call response from the receiver terminal, outputs an advertisement sound from the storage unit 64. It reads out and outputs through the handset unit 54 instead of a call waiting sound, and stops outputting the advertisement sound and maintains a call state in response to a call of the receiver terminal.

FIG. 6 illustrates a configuration of advertisement information stored in a storage of FIG. 5. Each advertisement information has fields such as advertisement registration number / advertisement contents / download date / delete date / listening frequency / stop cell number.

7 is a flow chart for explaining the operation of the advertising service provider server according to the present invention.

First, when connected to the advertising service provider server through the Internet network, the server 28 checks the login (100). If not, the new member registration screen is provided (102). When the information for membership registration is entered in the new member registration screen, the input information is registered in the member database 32 (104), and after generating my advertisement (106), the login step 100 is performed.

If the login step 100 is checked, the advertisement service homepage of FIG. 9 is provided. When an advertisement search is clicked on the advertisement service homepage (108), an advertisement channel list of FIG. 9 is provided (110). If a desired advertisement channel is selected from the advertisement channel list (112), the advertisement list of FIG. 10 is provided (114). Selecting an advertisement from the provided advertisement list (116) provides detailed information about the selected advertisement (118). When the user views the detailed information and selects the download of the desired advertisement (120), the selected advertisement information is downloaded (122). The contents of the advertisement database and the member database are updated at the same time as downloading. That is, the number of downloads of the corresponding advertisement in the advertisement database is 1. If the caller terminal stops outputting the advertisement information by the receiver call response, the caller terminal stores the cell number at the point of interruption and then the advertisement information is continued from the interruption cell at the next call waiting. Advertising service method when the call waiting of the communication terminal characterized in that it outputs. To increase, register the downloaded advertisement on the download advertisement list of the member database and update the download date and the total number of downloads.

If it is not the advertisement search in step 108, it is checked whether to select the my advertisement (124), and if the my advertisement is selected in step 124, the list of my advertisements is provided with reference to the member database (126). The content of the download advertisement list of FIG. 4 is presented in the my advertisement list.

If the advertisement is not selected in step 124, the advertisement count information is received (128), and the corresponding contents of the advertisement database and the member database are updated in response to the advertisement listening frequency information of the connected subscriber in response to the received count information. do.

8 is a flowchart for explaining the operation of the communication terminal according to the present invention. The mobile wireless terminal checks the standby state (130), and checks the Internet connection (132) in the standby state (132). If the Internet connection, the web browser is run to access the advertising service provider site (134).

When the advertisement service provider site is accessed, the advertisement listening frequency and advertisement usage information are transmitted to the server 28 during the period (136). Next, an advertisement is selected through the homepage screen of the server 28 to download new advertisement information provided from the server 28 (138). As shown in FIG. 6, the downloaded advertisement contents are stored in the storage unit 140. When the internet connection is terminated, it stays idle.

In step 132, if there is no Internet connection, the receiver temporarily stores the input of the telephone number in the storage unit 142 and checks whether there is a SEND key input (144). If there is a SEND key input, the timer starts counting a predetermined time, for example, about 10 seconds, and simultaneously reads the advertisement contents from the storage unit and starts commercial broadcasting (146). In step 146, if there is an advertisement cell number interrupted in the previous call waiting, the advertisement is read out from the information of the suspended cell number, and then the commercial is started following the previously-advertised commercial.

During the commercial, it is checked whether the timer time exceeds a predetermined time (148), and when the predetermined time elapses, information including the temporarily stored recipient phone number is transmitted to call the receiver terminal (150).

When the call signal is received, the base station 14 managing the caller terminal transmits a 6 kHz supervision tone signal. The caller terminal checks the supervisor tone signal (152), and when the supervisor tone signal is received, transmits the supervisor tone signal (154).

The base station 14, upon receiving the reverse transmitted supervisory tone signal, allocates a call channel of the calling party terminal and requests the mobile switching center 16 to call the called party terminal. The mobile switching center 16 instructs the base station 18 managing the receiver terminal to call the receiver terminal, and the base station 18 receives the call signal and calls the receiver terminal. The base station 18 allocates a call channel with the receiver terminal and transmits a monitoring tone. When the reverse transmission watch tone is received from the receiver terminal receiving the watch tone, the base station 18 instructs the receiver terminal to generate a ring tone. When the receiver terminal receives a call tone generation command, it transmits a signal tone (10 kHz) and generates a ring tone. Signal tone generation stops when the user of the receiver terminal receives a response. The base station 18 thus informs the mobile switching center 16 of the call response of the receiver terminal. The mobile telephone switching center 16 makes a call with the call channel connected.

If there is a receiver response in the caller terminal (156), the commercial is interrupted, the cell number at the point of interruption is stored, and a beep or melody indicating the receiver response is sent (158). Subsequently, the caller and the receiver initiate a call through a call channel connected between them (160).

If there is no receiver response in step 156, it is checked whether it is busy (162). If it is busy, it stops commercials, stores the cell number at the time of interruption (164), and notifies the busy state (166).

In step 162, if there is no recipient response, not busy, or no response of the receiver (168), after a certain time has elapsed, the commercial is stopped and the cell number of the stopped point is stored (170), and then the receiver is not responded. Notify (172).

In the above-described embodiment, the advertisement service time can be further extended by a delay time by waiting for the call signal to be transmitted by the mobile terminal itself. You can set the advertising time very effectively.

Without such a delay time, it is possible to determine the output time of the commercial. As described above, the output timing of the commercial at the terminal may be controlled in response to the signal transmission of the receiver terminal, that is, in response to a ring back tone signal or a monitoring tone signal. Alternatively, the advertisement may be automatically started one second after the transmission button is input from the terminal.

In the method of performing a commercial in response to a ring tone or ring back tone signal, the commercial is output for a time from when the ring tone starts to occur until the receiver answers the call. Therefore, the ringback tone response method is dependent on the telephone answering time of the receiver, so that the average advertisement time of call waiting time is provided very shortly.

Since the watch tone response method outputs commercials immediately at the normal connection point between the base station and the terminal regardless of the receiver and the call connection, it is possible to secure a somewhat longer call waiting time, that is, commercial time, than the above-described ringback tone method. Do.

In addition, although the example of transmitting the number of listening and the advertisement user information when connecting to the Internet was described, it is also possible to transmit the number of listening and information by exchanging protocols with the base station before and after a call connection.

11 is a diagram illustrating signal processing of an advertisement service provider server and an intelligent network according to an embodiment of the present invention. The intelligent network includes a service control unit 70 (SCP: SERICE CONTROL POINT), a service data unit 72 (S: SERVICE DATA POINT), a member management unit 74 (CPM: CUSTOMER PROFILE MANAGMENT), and an intelligent peripheral unit 76 (IP). Including: INTELLIGENT PERIPHERAL, service switching unit 78 (SSP: SERVICE SWITHING POINT), originating network caller 80 (NAP: NETWORK ACCESS POINT), receiving network caller 82 (NAP: NETWORK ACCESS POINT) do.

A telephone call is attempted through a landline telephone 12. The service switching unit 78 is connected to the subscriber's telephone terminal trying to make a call through the outgoing network call unit 80. The SSP 78 checks the subscriber profile to see if the advertisement service subscriber is referred to the CPM 74 via the SCP 70 and the SDP 72.

Once confirmed to be a subscriber, SCP 70 requests IP 76 to prepare a commercial service and collects subscriber profile information. When the IP 76 sends a ready signal, the SCP 70 issues an advertisement start command to the server 28 via the 1P 76.

The server 28 transmits the advertisement information to the SSP 78 via the IP 76. The transmitted advertisement provides advertisement information in real time to the calling terminal through the calling network call unit 80. At this time, the SCP counts, for example, 10 seconds for a predetermined time, and instructs the SSP 78 to transmit the call signal after 10 seconds have elapsed. The SSP 78 transmits a call signal to the receiver terminal through the reception network caller 82, and the receiver detects the response. If a receiver response is detected at SSP 78, it is reported to SCP 70. When the receiver response is reported, the SCP 70 issues a commercial stop command to the IP 76, collects commercial information such as the stopped advertisement cell number and advertisement time, and registers it with the CPM 74 through the SDP 72. .

As such, by using the intelligent network system of the communication network, the advertisement time is set in the server to delay the call response waiting time for a more effective advertisement.

In the above-described embodiment, only the advertisement sound is described, but it is also possible to simultaneously provide the advertisement image as well as the sound. In a video transmission terminal such as a video phone, the advertisement image may be displayed on the screen of the terminal during a call response waiting time, and during the call, the advertisement sound may be interrupted and the advertisement image may be continuously displayed to overlap with or overlap with the image of the talker. .

Although described above with reference to a preferred embodiment of the present invention, those skilled in the art will be variously modified and changed within the scope of the invention without departing from the spirit and scope of the invention described in the claims below I can understand that you can.

As described above, the present invention can maximize the advertising effect using the telephone by providing an advertisement instead of the existing call tone during the call response waiting time, in particular, if there is an advertisement cell number interrupted during the previous call waiting, It reads from the cell number information and starts the commercial following the previous commercial. Therefore, even when a short call is waiting, telephone users can listen to the commercial more. It has the effect of reducing phone charges, and has the effect of delivering profits to advertisers as many times as many commercials. In addition, in the present invention, the number of times of listening to the advertisement can be counted to accumulate points and replaced with the call charges, or the mobile wireless terminal can be rented free of charge due to the obligation of listening to the advertisement so that the telecommunication service provider can easily secure subscribers.

Claims (16)

The caller terminal calls the receiver terminal and, when waiting for a call response from the receiver terminal, outputs advertisement information instead of a call waiting sound from the caller terminal, and stops outputting advertisement information of the caller terminal upon a call response of the receiver terminal. In the call waiting advertising service method of the communication terminal to maintain a call state, The advertisement information includes a plurality of cells, and when the caller terminal stops outputting the advertisement information by the receiver call response, stores the cell number of the time point at which the advertisement information was interrupted, and then resumes the advertisement information from the interruption cell at the next call waiting. Advertising service method on call waiting of a communication terminal, characterized in that the output. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete