KR20100122406A - System and method for providing commercial information using ringback tone service - Google Patents

Abstract

PURPOSE: A method and a system for providing commercial information using a call ringback tone service is provided to supply more commercial information through MMS message, thereby maximizing the advertisement effect and delivering more information. CONSTITUTION: A commerce information providing system(100) includes a sending side terminal(110), a receiving side terminal(120), a commerce information providing side terminal(130), a commerce information providing device(140), a contents providing server(141), a MMS server(150), a gateway(151), a sending side exchanger(160), a receiving side exchanger(170). The commercial information providing system is realized on a wired network. The commercial information providing system includes a commercial information providing device providing product advertisement information, stock information, news information as a medium such as voice, character, image instead of common call ringback to a sending side terminal.

Description

System and method for providing commercial information using ring back tone service {SYSTEM AND METHOD FOR PROVIDING COMMERCIAL INFORMATION USING RINGBACK TONE SERVICE}

The present invention relates to a commercial information providing system and method, and more particularly to a commercial information providing system and method using a ring back tone service.

Many devices and methods are already known in the art for transmitting commercial information, such as advertisements, music, news, securities information, etc. to a calling terminal using a telephony network. A typical example of this is Korean Patent Publication No. 10-0278898, "Method and Device for Generating Voice / Text / Image Commercial Information Transmission Tone in Call Waiting".

The method and apparatus for generating a commercial information transmission tone disclosed in the above publication may include commercial information generated by a message such as voice, text, or image from the commercial information transmission tone generating device when the calling terminal calls the called terminal. If the called terminal responds to the call, it stops the transmission of the commercial information provided by the commercial information tone generating device to the calling terminal and forms a communication path between the calling terminal and the called terminal.

However, in the commercial information tone generating apparatus, when the calling terminal calls the called terminal, it can only receive the commercial information of the brief message unilaterally transmitted by the commercial information tone generating apparatus in the call connection sound transmission cycle. In addition, since the main purpose is to establish a call path with the called terminal, the commercial information, that is, the product information (primary information) cannot be accurately received, and more detailed product information (secondary) can be obtained. There is no way to be informed when information is required.

Typically, the ring back tone that the user of the calling terminal can hear after dialing the call number and phone number of the called terminal is the time until the user of the called terminal answers the call. As such, it can be seen that there is not much time for the user to sufficiently transmit specific commercial information, for example, product information and securities information, to the user during the ring back tone transmission time.

Furthermore, in the above publication, since the commercial information transmission tone generating device only unilaterally transmits commercial information preset to the calling terminal, the user of the calling terminal wants more commercial information (secondary information), This could not be done if they wanted e-commerce anytime, anywhere, anytime through a call connection with the commercial information provider that sent the information.

An object of the present invention is to provide a commercial information providing system using a ring back tone service.

Another object of the present invention is to provide a method for providing commercial information using a ring back tone service.

Commercial information providing system using a ring back tone service for achieving the above object of the present invention, the commercial information providing side terminal, and provides the first commercial information to the calling terminal instead of the ring back tone before the call connection is formed, The MMS device provides the second commercial information to the calling terminal according to the information selected by the calling terminal while receiving the first commercial information, or after the call between the calling terminal and the called terminal is terminated, It may be configured as a commercial information providing system including a commercial information providing apparatus for controlling a call between the calling terminal and the commercial information providing terminal by forming a call path between the calling terminal and the commercial information providing terminal. Here, the first commercial information and the second commercial information may be configured to include at least one of a voice, a text, a video, a sound, a picture, and a picture. The second commercial information may be configured to include a telephone number or a URL of the commercial information providing terminal. The second commercial information may be configured to include at least one of product information, advertisement information, news information, and stock information. In this case, the commercial information providing system may be implemented in at least one of a wired communication network, a wireless mobile communication network and an Internet telephone network. The commercial information providing apparatus may be configured to be connected to a called side exchange (MSC / VLR) or a calling side exchange (MSC / VLR) included in any one of the wired communication network, a wireless mobile communication network, and an internet telephone network.

According to another aspect of the present invention, there is provided a method of providing commercial information using a ring back tone service, wherein the calling terminal receives information from the calling terminal while receiving the first commercial information; The commercial information providing device controlling the MMS device so that the MMS device provides the second commercial information using the MMS service immediately to the calling party in accordance with the information; and the MMS device using the MMS service to the calling terminal. It may be configured to include providing a second commercial information.

Commercial information providing method using a ring back tone service for achieving another object of the present invention described above, the commercial information providing apparatus for connecting the call with the calling subscriber and the commercial information providing terminal by the information selected by the calling subscriber, Attempting to make a call to the calling subscriber and making a call until the calling subscriber is terminated, waiting for the calling subscriber to be connected by the commercial information providing apparatus, and the commercial information providing apparatus to the terminal of the commercial information providing side. Attempting to connect and making a call connection, and connecting a call path between the calling party call and the commercial information providing terminal in the commercial information providing device so as to make a call between the calling subscriber and the commercial information providing terminal. Can be.

Here, the first commercial information and the second commercial information may be configured to include at least one of a voice, a text, a video, a sound, a picture, and a picture. The second commercial information may be configured to include a telephone number or a URL of the commercial information providing terminal. The second commercial information may include at least one of product information, advertisement information, news information, and stock information. The commercial information providing method may be implemented in at least one of a wired communication network, a wireless mobile communication network, and an internet telephone network. The commercial information providing apparatus may be configured to be connected to a called side exchange (MSC / VLR) or a calling side exchange (MSC / VLR) included in any one of the wired communication network, a wireless mobile communication network, and an internet telephone network.

According to the commercial information providing system and method using the ring back tone service as described above, when the commercial information providing apparatus provides commercial information, such as product information and stock information, to the calling terminal at the time of connection establishment, the calling terminal After the call path between the terminal and the called terminal is terminated, the call path may be automatically formed between the calling terminal and the commercial information providing terminal, or may be formed at any time later through an MMS message. By providing more commercial information through MMS messages, it is effective to deliver more information and maximize advertising effectiveness.

On the other hand, if the calling terminal is a terminal capable of a video call, the commercial information providing apparatus to provide commercial information by voice or video, thereby increasing the effect of product advertising to the user of the calling terminal. In addition, the user of the calling terminal may not only receive a discount on the call charge in exchange for receiving product advertisement information, but also induce the formation of an additional call by an e-commerce from a telecommunications operator's point of view.

As the inventive concept allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. Like reference numerals are used for like elements in describing each drawing.

The terms first, second, A, B, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is said to be "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but other components may be present in the middle. It should be understood. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a commercial information providing system using a ring back tone service according to an embodiment of the present invention.

Here, the commercial information providing system 100 includes a calling party terminal 110, a called party terminal 120, a commercial information providing terminal 130, a commercial information providing device 140, a content providing server 141, MMS It may be configured to include a server 150, a gateway 151, an originating exchange 160, and a destination exchange 170. Hereinafter, each structure is demonstrated in detail.

First, it is assumed that the commercial information providing system 100 of FIG. 1 is implemented on a wired network. The commercial information providing system 100 converts various commercial information (first commercial information) such as product advertisement information, stock information, news information, etc. into a medium such as voice, text, and video, instead of the conventional ring back tone to the calling terminal 110. It characterized in that it comprises a commercial information providing device 140 to provide. Herein, the commercial information providing apparatus 140 may allow a user of the calling terminal 110 to establish a connection with the commercial information providing terminal 130 immediately by the user's selection while viewing and listening to the commercial information. And, it may be characterized in that to provide a more detailed commercial information (second commercial information) or information for connecting to the commercial information providing terminal 130 in a call as an MMS message.

The calling terminal 110, the called terminal 120 and the commercial information providing terminal 130 includes all terminals capable of voice and video calls used in wired / wireless networks and Internet telephony. Each terminal is connected to each other by wire, wireless or internet according to each wired / wireless network environment and communicates according to protocol of each network.

Here, each terminal (110, 120, 130) is preferably configured to enable the video call as well as the transmission and reception of voice calls or text messages.

On the other hand, each terminal 110, 120, 130 is configured to be connected to a common public telephone network (PSTN).

Here, the commercial information providing terminal 130 is a terminal for providing more detailed commercial information (second commercial information), and may be an advertiser that provides product advertisement information.

The commercial information providing apparatus 140 is configured to provide commercial information (primary and second commercial information) to the calling terminal 110 in place of the general ring back tone. Here, the first commercial information is brief advertisement information, news information, and stock information provided instead of the ring back tone when the calling terminal 110 first attempts to make a call to the called terminal 120. In this case, the commercial information may be provided by voice, text, or video. As described above, if the calling terminal 110 supports a video call function, it may be viewed as a video.

The commercial information providing apparatus 140 may provide not only the commercial information but also the second commercial information in addition to the provision of the first commercial information or the call between the commercial information providing terminal 130 and the calling terminal 110. It can be configured to form a furnace. While the user of the calling party terminal 110 views and listens to the first commercial information instead of the ring back tone, the commercial information providing device 140 immediately forms a call path with the commercial information providing terminal 130 based on the user's selection. Or, it may be configured to provide information for attempting a call connection later or more detailed information in an MMS message.

The commercial information providing apparatus 140 is configured to be connected to the source exchanger 160 and the destination exchange 170 on a wired network, and has a call path for providing various voice and video information to the source terminal 110. Can be formed.

Next, the content provider server 141 or the content provider is connected to the commercial information providing apparatus 140 to provide various commercial information.

The MMS server 150 is configured to transmit a multimedia message corresponding to the second commercial information to the calling terminal 110 under the control of the commercial information providing apparatus 140. The MMS service has a non real time service attribute different from the real time service used in general telephony, and text and video can be provided separately from the voice call service. Services and other one-way services. It also has its own database for storing various information. The MMS server 150 is included in the mobile communication network, which is a wireless network separate from the wired network, and is connected to the Internet through the gateway 151.

The gateway 151 may be configured as a wireless access protocol (WAP) gateway corresponding to a wireless network protocol.

The calling exchange 160 and the called exchange 170 are basically configured to provide a call path between the calling terminal 110 and the called terminal 120.

Next, Figure 2 is a block diagram of a commercial information providing system using a ring back tone service according to another embodiment of the present invention.

Commercial information providing system 200 using the ring back tone service is HHPi 210, HHPj 211, NODE-Bi 220, NODE-Bj 221, RNCi 230, RNCj 231, HLR 240 ), MSC / VLR 250, SMSS 260, and commercial information providing device (CIPD) 270.

HHPi 210 and HHPj 211 are mobile phones commonly referred to as cellular phones, meaning CDMA, W-CDMA, GSM, cellular phones, and the like. Node-Bi 210 and Node-Bj 211 are Node-Base stations, RNCi 230 and RNCj 231 are Radio Network Controllers, and MSC / VLR 250. Is a Mobile Switching Center (MSC) equipped with a Visitor Location Register (VLR) (hereinafter referred to as an 'exchanger' and distinguished from the calling party and the receiving party and attached to the front of it), and HLR ( 240 is a home location register, which is a mobile subscriber database with subscriber terminal information, subscription information, location information, authentication function, and the like.

And CIPD 270 is connected to the switching center (MSC) to send the first commercial information to the calling subscriber terminal, and receives the button information transmitted from the calling subscriber to transmit the second commercial information to the calling party subscriber terminal, It is an electronic commerce service device (Electronic Commerce Service Device) that provides a connection through the call of the advertiser terminal and the originating subscriber requesting the transmission of commercial information.

The base station Node-Bi 220 and Node-Bj 221 and the radio network controllers RNCi 230 and RNCj 231 have functions for radio resource management as well known in the art, A radio network subsystem that manages a base station and an interface between other network elements is configured. The base station Node-Bi 220 and the Node-Bj 221 support both a frequency division duplex (FDD) and a time division duplex (TDD) mode, and the base station Node-Bi 220 and the Node-Bj 221 are adjacent to the radio network controllers RNCi 230 and RNCj 231. Perform the connection function. The radio network controllers RNCi 230 and RNCj 231 support radio resource management, handover of terminals, and interfaces between other network elements.

In the configuration as shown in FIG. 2, the general call processing operation except for the e-commerce call inducing function according to the commercial information transmission according to the present invention is the same as the general wireless exchange procedure, and thus the general call processing operation may be omitted. In addition, i and j shown in FIG. 2 are i ≠ j as integers. In addition, the exchange MSC / VLR 250 is an outgoing exchange when the adjacent subscriber station HHPk (where k is an integer including i and j) is described, and described as a destination exchange when the subscriber station HHPk is called. The same in the third party mobile telephone network is described. SMSS 260 is a Short Massage Service Server.

3, 4 and 5 are flowcharts of a method for providing commercial information using a ring back tone service according to an embodiment of the present invention.

First, the calling terminal 120 attempts to connect a call with the called terminal (S101).

When a call connection is attempted, the calling side exchange (MSC / VLR) checks whether the calling terminal 120 is subscribed to the commercial information providing service through the subscriber information stored in the HLR (S102). If 120 is not subscribed to a commercial information providing service, a call path is formed through normal call processing with a called terminal through a called side exchange (MSC / VLR). (S112) However, the calling terminal 120 Is subscribed to the commercial information providing service in advance, the called terminal enters the idle state. If the called terminal is in the standby state, a call path is formed between the calling terminal and the commercial information providing device (S103).

The commercial information providing apparatus transmits commercial information (primary information) through the formed currency path. In this case, the commercial information may be composed of various media such as voice, text, and video, and examples thereof may include product information, advertisement information, and stock information.

Meanwhile, the user of the calling terminal may select one of the service selection menus provided through the display screen of the calling terminal while receiving and viewing the commercial information (primary information). In this case, the service selection menu includes options such as whether the user of the calling terminal forms a call path with a commercial information providing terminal such as an advertiser or receives an MMS message for forming a call with the commercial information providing terminal. Can be. When the user of the calling terminal selects any one option through an input means such as a button, the button information is transmitted to the commercial information providing apparatus, and the commercial information providing apparatus receives and stores the button information (S105).

The commercial information providing apparatus analyzes the stored button information to determine whether the user of the calling terminal wants to establish a call with the commercial information providing terminal or the MMS service or neither of the two options (S106). Here, if it is determined that the user wants to make a call with the commercial information providing terminal, the subsequent procedure will be described with reference to FIG. 4, and if it is determined that the user wants an MMS service, it will be described with reference to FIG. 5.

If, at S106, the user is satisfied with seeing and listening to commercial information (primary information) and does not select any option, the calling side exchange (MSC / VLR) is connected to the called terminal through the called side exchange (MSC / VLR). At step S107, if the called terminal does not answer for a predetermined time, the user of the calling terminal repeatedly sees or hears the first commercial information. Proceed the same as the procedure to provide.

If there is a reception response from the called terminal in step S107, the commercial information providing apparatus stops sending the first commercial information and restores the call path between the calling terminal and the commercial information providing apparatus (S108). Unlike in FIG. 2, the commercial information providing apparatus may continue to provide a service by connecting to either the source exchanger (MSC / VLR) or the destination exchange (MSC / VLR), which may be determined according to the operation of the communication operator. Can be.

In S108, the call path between the commercial information providing device and the calling terminal is restored, and at the same time, the call path is connected between the calling exchange (MSC / VLR) and the called exchange (MSC / VLR) to provide a general incoming / outgoing telephone call service. (S109)

When the incoming / outgoing telephone connection is terminated (S110), the call path between the called terminal and the calling terminal is restored (S111). This is according to a general call processing procedure.

On the other hand, if it is determined in step S106 that the user of the calling terminal selects the option of forming a call with the commercial information providing terminal, the following procedure will be described with reference to FIG.

Referring to FIG. 4, when the button information received and stored in the commercial information providing apparatus is for direct call connection with the commercial information providing terminal as described above, the commercial information providing apparatus is transferred to the commercial information providing terminal. Place a call. (S113)

Since the commercial information providing apparatus cannot recognize whether the commercial information providing terminal is busy or idle, the commercial information providing apparatus attempts to connect a call until the calling terminal becomes a standby state (S114). When the information providing terminal is in the standby state, the commercial information providing apparatus transmits a call waiting and announcement broadcast to the calling terminal (S115).

Meanwhile, the commercial information providing apparatus makes a call and connects a call to a commercial information providing terminal (S116). The commercial information providing apparatus connects a call to a commercial information providing terminal and a calling terminal, respectively, and establishes a call path of the call. The call is made between the commercial information providing terminal and the calling terminal (S117).

After the call is connected in S117, when the call is completed (S118), the commercial information providing apparatus recovers and terminates the call between the calling terminal and the commercial information providing terminal.

On the other hand, when it is determined in step S106 that the user of the calling terminal selects an option for forming a call with the commercial information providing terminal, the following procedure will be described with reference to FIG. 5.

Referring to FIG. 5, when the button information received and stored in the commercial information providing apparatus is for an MMS message service for later call connection with the commercial information providing terminal, the commercial information providing apparatus is described above. The button information, the terminal number of the calling terminal, and the terminal number of the commercial information providing terminal and other related information are transmitted to the MMS server (S120).

The MMS server receives this and transmits the second commercial information to the calling terminal (S121). At this time, even if the calling terminal is busy, the commercial information providing apparatus requests the MMS service to the MMS server and immediately selects the first commercial information. 2 Make commercial information available to the calling terminal. Accordingly, the user of the calling terminal that subscribes to the commercial information service such as the advertisement service can immediately hear or view the second commercial information regardless of the place anytime, anywhere, and moreover, the subscriber of the advertisement service has questions about the product information. If you want to purchase related products or you can call the advertiser immediately. Here, the point in time when the subscriber of the advertisement service receives the MMS service (second commercial information) from the MMS server will be immediately after the button information is transmitted.

6 is a flowchart of a method for providing commercial information using a ring back tone service according to an embodiment of the present invention. More specifically, FIG. 6 illustrates a commercial information providing method for providing first commercial information. The commercial information providing method of FIG. 6 uses the commercial information providing system of FIG. Hereinafter, each step will be described in detail.

First, the calling terminal must be subscribed to a commercial information service according to the present invention. It may be subscribed through a normal additional service procedure, and may be configured to store registration status information of the corresponding commercial information providing service in the HLR of the calling terminal.

When the call button is inputted by calling the terminal number of the called terminal in the calling party terminal subscribed to the commercial information providing service, the corresponding call request information is transmitted from the calling terminal to the called terminal (S201). Recognizes the radio signal of the call request information transmitted from the calling party terminal, converts it into a digital signal and transmits it to the calling party RNC, and the calling party RNC sends the received call request information to the calling party exchange (MSC / VLR). Request a connection. The call request information transmitted from the originating RNC to the originating exchange (MSC / VLR) includes the CID information of the calling terminal and the telephone number of the called terminal as is well known.

The calling exchange (MSC / VLR) searches whether the calling terminal is subscribed to the commercial information service by using the CID information included in the received call request information. At this time, it may be configured to retrieve the subscriber information stored in the internal database or to search the database of the HLR.

If the calling terminal is not registered in the commercial information providing service as a result of the search, call connection processing with the called terminal is performed through a normal call processing process. However, if the calling terminal is not subscribed to the commercial information providing service, the calling side exchange (MSC / VLR) receives the call request information including the CID of the calling terminal and the telephone number of the called terminal. (MSC / VLR) transmits the called party connection request by sending to (S202)

In this case, the MSC / VLR performs a process of first searching the location information of the called terminal in the HLR in which the called terminal is registered in response to the call request information, and then receives the called side exchange (MSC / VLR). It is well known to transmit call request information in.

The receiving side exchange (MSC / VLR) receiving the call request information transmits a connection request response message to the calling side exchange (MSC / VLR) (S203). The receiving side exchange (MSC / VLR) receiving the call request side receives the connection side. The relay call setup request is made to the exchange MSC / VLR (S204). At this time, the called party exchange MSC / VLR transmits the relay call setup message to the commercial information providing device in response to the relay call setup request message. S205)

On the other hand, the called side exchange (MSC / VLR) requests paging to the called side RNC using the location information of the called terminal after S205. (S206) Here, paging means that an incoming signal has occurred to the called terminal. When the called terminal is called through the called RNC in the location area where the called terminal is located.

On the other hand, the commercial information providing apparatus that receives the relay call setup message in S205 forms a call path between the calling terminal and the commercial information providing apparatus by responding to the incoming call of the relay call setup message including the CID of the calling terminal. In this case, the commercial information providing apparatus transmits the first commercial information previously stored in the internal memory to the calling terminal corresponding to the received CID through the formed call path. That is, commercial information (advertisement, music, news, etc.) including at least one of a voice or a sound as a ring back tone, a video message or an e-mail in place of the ring back tone is transmitted to the calling terminal.

At this time, the user of the calling terminal is interested in commercial information output through a display unit such as an LCD or a speaker, and selects and inputs one of a preset button or an icon on a touch screen (S208). The button information is transmitted to the commercial information providing device (S209).

Then, the commercial information providing apparatus receives the corresponding button information and the CID information and stores them in the internal memory. The button information can be detected later (S210).

By this operation, the receiver terminal rings the telephone, and the calling terminal hears or views the first commercial information transmitted from the commercial information providing device instead of the ringing tone while the receiver terminal rings.

On the other hand, if no button information is detected at S210, and the user of the called terminal responds by pressing the call button in response to the call, the corresponding response signal is transmitted to the called side exchange (MSC / VLR) through the called side RNC. (S211)

At this time, the called exchange (MSC / VLR) transmits a disconnection signal for blocking the provision of commercial information to the commercial information providing device (S212), and the called terminal answers the call to the calling exchange (MSC / VLR). It notifies that the call can be initiated and connects the call path between the calling terminal and the called terminal. (S213)

If the user terminates the call through the calling terminal, the call connected between the calling terminal and the called terminal is recovered and the call is terminated. (S214, S215, S216).

On the other hand, the button information stored in the internal memory of the commercial information providing apparatus in S210 may be used to connect to the currency for the purchase of goods later or to obtain more information, will be described with reference to FIG.

7 is a flowchart illustrating a method for providing commercial information using a ring back tone service according to another embodiment of the present invention. More specifically, FIG. 7 illustrates a method in which a call path between the calling terminal and the commercial information providing terminal is formed by the user's selection during the provision of the first commercial information. The commercial information providing method of FIG. 7 uses the commercial information providing system of FIG. Hereinafter, each step will be described in detail.

First, the commercial information providing apparatus searches for whether or not button information for immediate connection with the commercial information providing terminal is stored in a subscriber database provided in an internal memory at predetermined intervals (S301). If the button information or the commercial information icon information displayed on the touch screen is stored, the call request information calling the corresponding calling terminal by reading the CID information stored in the user's area is called the MSC / VLR. (S302, S303).

In the call request information transmitted to the MSC / VLR in step S302, the CID of the previous calling party terminal stored in the database is used as the phone number of the called party terminal, and its CID is included in the commercial information providing apparatus. do.

The MSC / VLR connected to the commercial information providing apparatus acquires the user information on the received CID from the HLR on which the terminal corresponding to the CID is located. The call connection is requested to the called exchange (MSC / VLR) located on the corresponding path (S203).

The called side exchange (MSC / VLR) forwards a message in response to the call connection request to the calling side exchange (MSC / VLR) side (S304) and pages the calling terminal previously sent (S306).

When the originating terminal responds to the incoming, the originating exchange (MSC / VLR) transmits the incoming response to the destination exchange (MSC / VLR) as previously described so that A communication path between the calling terminal is formed. (S307)

If the call path between the existing caller terminal and the commercial information providing device that previously selected the first commercial information is connected in S307, the commercial information providing device is a commercial information providing terminal (web server, mobile telephone terminal, wired telephone terminal). In addition, a connection request signal (call request information) for calling an Internet telephone terminal, a call center (call center, etc.) is transmitted to the destination exchange (MSC / VLR).

The called side exchange (MSC / VLR) analyzes the called number included in the connection request signal of the commercial information providing terminal in S308 and sends the incoming call to the commercial information providing side exchange (MSC / VLR) on the routing path where the advertiser terminal is located. Request for connection (S309), the commercial information provider side MSC / VLR notifies the destination side exchange MSC / VLR of the location information associated with the commercial information provider terminal (S310).

The destination exchange (MSC / VLR) performing the above procedure transmits a call setup message, that is, a call connection message for calling a commercial information providing terminal, to the commercial information providing side exchange (MSC / VLR). At this time, the commercial information providing side switch (MSC / VLR) pages the commercial information providing terminal (S312). The commercial information providing apparatus calls the calling terminal first and the commercial information providing terminal later. In this case, the order of outgoing calls may be changed.

On the other hand, when the commercial information providing terminal responds (S313), the commercial information providing side exchange (MSC / VLR) sends an incoming response-connection request message indicating that the incoming call has been answered to the destination side exchange (MSC / VLR). send. The destination exchange (MSC / VLR) transmits a call initiation message to the commercial information providing apparatus (S314), thereby connecting a call path between the commercial information providing apparatus and the commercial information providing terminal (S316). The commercial information providing apparatus that receives the start signal connects the call path of S307 and the call path of S316 so that a call is made between the calling terminal and the commercial information providing terminal which selected the first commercial information transmitted in FIG. 5. After that, the processing follows the normal call processing procedure under the communication network.

As described above, according to an exemplary embodiment of the present invention, a call path between the calling terminal and the commercial information providing terminal that has requested the first commercial information is automatically formed, whereby the user of the calling terminal has the original purpose. After the call with the user, more specific information can be obtained from the advertiser or the like than the first commercial information of interest, or a product can be purchased.

In the embodiment of FIG. 7, the process of connecting the call path with the terminal of the advertiser requesting the corresponding commercial information when the button information regarding the commercial information is transmitted from the user of the calling terminal is described below. Immediately, a description will be given of a commercial information providing method capable of transmitting more detailed second commercial information to a calling terminal.

8 is a flowchart illustrating a method for providing commercial information using a ring back tone service according to another embodiment of the present invention. More specifically, Fig. 8 shows how the second commercial information is provided in an MMS message to the calling terminal by the user's selection during the provision of the first commercial information. The commercial information providing method of FIG. 8 uses the commercial information providing system of FIG. Hereinafter, each step will be described in detail.

First, the commercial information providing apparatus detects the stored button information. (S401) At this time, if the commercial information providing apparatus determines that the button information input from the calling terminal is MMS service request information, the MMS service request information is sent to the MMS server. (S402) At this time, the commercial information providing apparatus transmits the information related to the subscription of the commercial information service (phone number, etc.) and the button information selected by the caller to the MMS server so as to receive necessary information so that the caller can receive accurate information. to provide.

Upon receiving such a request from the commercial information providing apparatus, the MMS server immediately transmits the second commercial information provided by the advertiser of various forms to the user of the calling terminal, which is stored in the MMS server to the calling terminal.

On the other hand, the MMS server sends a response to the MMS service request to the commercial information providing device to complete the MMS service (S404).

MMS service is provided to the calling terminal regardless of the call state of the calling terminal has the advantage that the message can be sent at any time when the caller requests.

 Therefore, the time from when the button information is generated until the second commercial information is received from the subscriber terminal is just before the end of the call between the calling terminal and the called terminal, and the advertiser's website address for the specific product information. Information such as information may be configured to allow the sender to access more product information.

In the embodiments according to the present invention, as described above, the direct call connection or the MMS service between the caller and the advertiser may be provided, respectively, or may be configured to select either one.

In the latter case, when the first commercial information is sent, a voice (voice recognition or the like) or text message that can be selected must be included in the commercial information content so that the caller can select the next time they see or hear it. For example, the terminal may be configured to be selected using all input means such as voice recognition on a terminal, a push button, or a touch button on a touch screen.

The transmission of such commercial information may be in the form of a multimedia file containing voice, text and video advertisement files (information of any one selected from the advertiser's telephone number, URL, voice and video or at least one file information in combination thereof) or e-mail. It can also be a file.

In addition, the above embodiment has been described using an example of a mobile communication network, but those skilled in the art should be noted that the same applies to the VoIP communication network and the general wired communication network forming a communication path of an Internet phone.

In addition, in the above embodiment, the commercial information providing apparatus is connected to the destination side exchange (MSC / VLR), but those skilled in the art who understand the technical idea of the present invention are commercially available at the source side exchange (MSC / VLR). It should be noted that the same function as the present invention can be performed by connecting the information providing apparatus.

1 is a block diagram of a commercial information providing system using a ring back tone service according to an embodiment of the present invention.

2 is a block diagram of a commercial information providing system using a ring back tone service according to another embodiment of the present invention.

3 is a flowchart of a method for providing commercial information using a ring back tone service according to an embodiment of the present invention.

4 is a flowchart illustrating a method for providing commercial information using a ring back tone service according to an embodiment of the present invention.

5 is a flowchart illustrating a method for providing commercial information using a ring back tone service according to an embodiment of the present invention.

6 is a flowchart of a method for providing commercial information using a ring back tone service according to an embodiment of the present invention.

7 is a flowchart illustrating a method for providing commercial information using a ring back tone service according to another embodiment of the present invention.

8 is a flowchart illustrating a method for providing commercial information using a ring back tone service according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

110: calling terminal 120: called terminal

130: terminal for providing commercial information 140: device for providing commercial information

141: content providing server 150: MMS server

151: gateway 160: originating exchange

170: called party exchange

Claims (13)

Commercial information providing terminal; And Before the call connection is established, the first commercial information is provided to the calling terminal instead of the ring back tone, and the MMS device sends the second commercial information to the calling terminal according to the information selected by the calling terminal while receiving the first commercial information. Or after the call between the calling terminal and the called terminal is terminated, the commercial information providing apparatus forms a communication path between the calling terminal and the commercial information providing terminal so that the call between the calling terminal and the commercial information providing terminal is established. Commercial information providing system comprising a commercial information providing device for controlling to be made. The method of claim 1, wherein the first commercial information and the second commercial information, Commercial information providing system comprising at least one of voice, text, video, sound, picture, picture. The method of claim 2, wherein the second commercial information, And a telephone number or a URL of the terminal for providing commercial information. The method of claim 3, wherein the second commercial information, Commercial information providing system comprising at least one of product information, advertising information, news information, securities information. According to claim 4, The commercial information providing system, Commercial information providing system, characterized in that implemented in at least one of a wired communication network, a wireless mobile communication network and an Internet telephone network. According to claim 5, The commercial information providing device, And a call side exchange (MSC / VLR) or a call side exchange (MSC / VLR) included in any one of the wired communication network, a wireless mobile communication network, and an internet telephone network. Receiving information from the calling terminal while the calling terminal receives the first commercial information; Controlling, by the commercial information providing device, the MMS device so that the MMS device immediately provides the second commercial information by using the MMS service to the calling party in accordance with the selected information; And providing, by an MMS device, second commercial information to the calling terminal by using an MMS service. The commercial information providing apparatus attempting to connect a call to the calling subscriber and making a call connection until the calling subscriber is terminated to connect the call with the calling subscriber and the commercial information providing terminal according to the information selected by the calling subscriber; The commercial information providing apparatus waiting for an originating subscriber call connected to the call; Attempting to connect a call to a commercial information providing terminal by the commercial information providing device and making a call connection; And connecting the call path between the calling party and the commercial information providing terminal in the commercial information providing device so as to make a call between the calling subscriber and the commercial information providing terminal. The method according to claim 7 or 8, wherein the first commercial information and the second commercial information, Commercial information providing method comprising at least one of voice, text, video, sound, picture, picture. The method of claim 9, wherein the second commercial information, And a telephone number or a URL of the terminal for providing commercial information. The method of claim 10, wherein the second commercial information, Commercial information providing method comprising at least one of product information, advertising information, news information, securities information. The method of claim 11, wherein the commercial information providing method comprises: Commercial information providing method, characterized in that implemented in at least one of a wired communication network, a wireless mobile communication network and an Internet telephone network. The apparatus of claim 12, wherein the commercial information providing device comprises: Method for providing commercial information, characterized in that connected to the destination side exchange (MSC / VLR) or the source side exchange (MSC / VLR) included in any one of the wired communication network, wireless mobile communication network and Internet telephone network.

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