KR20000036415A - Advertising method using the certain period of the time between pushing the send button of the mobile phone and receiving the signal from the called party - Google Patents

Abstract

PURPOSE: A method for an advertisement using a time interval from start of transmission at a cellular phone till reception of a signal, such as a response signal, busy signal and absence signal, is provided to offer the advertisement during the time interval, by previously downloading the advertisement from an operator system to store it in a subscriber terminal, and providing the stored advertisement until a connection for a phone call is made. CONSTITUTION: A subscriber inputs a desired telephone number and then presses a transmission button such as a "SEND" button. A message and music for an advertisement, stored in a mobile terminal of the subscriber, are transferred to a transmitter. A mobile station exchanges a signal with a base station in order to establish a communication path. The mobile terminal detects a ring-back tone signal from the base station. If the ring-back tone is a busy signal, an advertising message is stopped, and the busy signal is output. If a response signal is detected, the advertising message is also stopped, and the path for a phone call is opened. If a phone call is made, the number of listening the advertisement is counted.

Description

Advertising method using the certain period of the time between pushing the send button of the mobile phone and receiving the signal from the called party}

The present invention will be described in detail with respect to the advertising method using a predetermined time from the start of the origination to the other party signal (answer / busy / missed) is received from the mobile phone in detail as follows. When the mobile subscriber presses the telephone number and presses the SEND button, the mobile terminal receives an advertisement at a certain time during which a silent state and ringback tone are transmitted. When the subscriber recognizes a busy tone from the base station, a busy signal is heard. When the other party receives a response, the ad stops immediately and makes a call. This is an advertisement method that allows the caller to enjoy the maximum effect in a short time by making the most of the waiting time because the caller must wait for the call to check the connection state without interrupting the call because it is waiting for the other party to respond. In the case of a mobile phone, there is a silent state of about 3-5 seconds while the subscriber sends and receives a message with the base station after initiation of the call, and it takes about 3-10 seconds to receive a response from the subscriber. You have 15 seconds to hold the phone in your ear and wait for a response. In addition, if the other subscriber does not respond, there are differences depending on the mobile carriers, but may use about 20-40 seconds between advertisements. The advertisement contents should be downloaded from the operator system in advance and stored in the terminal, and the downloaded advertisement contents should be repeatedly listened for a certain number of times.

In order to process the above message advertisements, the following must be done; 1) develop the software of the terminal so that the subscriber can hear the advertisement message as long as it does not interfere with the call; 2) To recruit subscribers through various methods, the subscriber's information (age, gender, region, etc.) must be sufficiently secured when registering subscribers; 3) develop an operating system that enables subscribers to download appropriate advertisements and manages usage and billing; 4) The connection between the user database and the message advertisement database should be properly made so that the message advertisement can be generated by receiving various advertisements from the advertiser and the advertiser can deliver the message advertisement to the desired customers.

There are many ways in which the traditional advertising method is known both at home and abroad.In Korea, a certain number of devices can be installed at home or at work, and after a certain period of time, a free call is made for a few minutes. Is provided. In addition, in the case of a wireless phone, a service company makes a phone call to advertise and pays a certain amount of advertising fee every time. However, since you have to listen to advertisements and make free calls for a certain period of time, it is inconvenient to call for impatience and endurance if you have to fight urgently

In foreign countries, when a subscriber calls a subscriber who has already subscribed to a member, a free call service may be provided in exchange for the advertisement by periodically inserting an advertisement in the middle of the call. However, because the advertisement is forcibly heard during the call, the call is disconnected, and if the member is not a member, it causes confusion and the inconvenience caused by the disconnection of the call is inevitable.

Unlike the conventional phone advertisement method, the present invention is intended for subscribers of a mobile phone (cellular or PC) and receives the advertisement from the operator system in advance and stores it in a down load terminal for a predetermined time until the call is connected. Advertisement allows advertisers to have maximum advertising effectiveness in a short time, and subscribers can receive a certain amount of cash or save money each time they call instead of listening to ads without interruption. .

1 is a mobile phone call signaling procedure

2 is a block diagram of an advertisement listening procedure

3 is an advertisement down procedure in the operator system.

4 is a functional block diagram of voice flow

5 is an overall configuration diagram of the system

In order to achieve the above object, the present invention starts a call from a mobile phone (cellular, PCS) terminal and at the same time downloads it from the operator system and listens to the subscriber an advertisement message or advertisement music stored in the terminal. To find out, the phone is placed in the ear and the advertisement is listened for a certain period of silence and ringback tone. While listening to an advertisement, a busy signal or missed tone from the base station stops the advertisement immediately when a control signal is detected or the counterpart responds. When a response is received from the subscriber, the user is connected to enable the call immediately. When the busy tone and the missed tone are transmitted from the base station, the subscriber informs the subscriber of the corresponding tone. This is a method that takes full advantage of the characteristics of the mobile phone terminal. In order to apply the general wired phone, it is difficult to promote the business because it is necessary to re-develop the phone by embedding a new IC chip.

Detailed configuration and operation of the present invention is as shown in Figure 1 and the contents are as follows.

When the caller presses the other party's telephone number, DTMF tones generated therein are sent to the caller's wireless base station and the listening of the message advertisement stored in the telephone is started;

At the calling-side radio base station, first confirming a user's assigned authentication code and then confirming a telephone number to which the caller wants to connect;

Receiving, at the wireless base station, a recipient's telephone number sent by the caller and forwarding the received telephone number to the central center of the wireless communication service provider;

If the number of the receiver is the same as the number of the same wireless telecommunication business station, the wireless telecommunication central center checks whether or not the other party can receive the data through its wireless base station. If the called party number is a landline telephone or another wireless communication station number other than the same wireless communication station, transmitting the called party number to the called party station;

Checking, at the receiver side wire / wireless communication business station, whether the receiver is in a reception state through an exchange or a wireless base station, and transmitting the reception status back to the caller side business station;

In the calling party's business station, checking whether the signal received from the called party's wired or wireless communication business station is in a callable state and transmitting the signal of the receiver to the calling party's telephone through a wireless base station of the calling party;

The caller's terminal receives the signal of the called party's call from the caller's exchange and, when the signal is busy, generates a busy signal to let the caller know that the other party's phone is busy. Stopping the message advertisement that occurred at the same time as delivering the!

If the other party can receive the call, transmitting the message advertisement as it is instead of the sound indicating that the call signal is being transmitted;

When the response signal of the receiver side is transmitted from the wired or wireless communication service provider of the receiver side or the termination signal is transmitted from the caller side, the message advertisement is stopped.

The subscriber accesses the operator system and downloads the advertisement as shown in FIG. 3 and will be described below. The subscriber purchases a terminal capable of processing a message (but, if using an existing terminal, checks whether the terminal can be supported by software upgrade); Sign up as a service member. The subscription method can be accessed by accessing the operator's homepage of the Internet, or in some cases, by telephone or fax. When registering as a service member, his or her personal information, name, age, gender, occupation or hobby, etc. is registered so that the operator system can deliver it as the advertiser's request.

Access to the operator system, select the number of listening according to the system description and download the advertisement from the operator system. When you download an ad, you listen to the ad every time you use the phone, and you are paid for the number of times you listen. If you want to terminate this service by joining this member, you must connect to the operator system and download the cancellation message to terminate the service.

At this time, how to count the number of ads

If the terminal counts the number of listening, the method of counting the number of listening to the advertisement and notifying the operator system through the exchange immediately or recording the number at the terminal and processing the batch when the next advertisement is downloaded again. In the case of counting at the exchange of the mobile communication provider, there is a method of counting in the operator system by providing the operator system with information on the number of times the subscriber attempts to make a call.

In order to provide this service, the function of the terminal must be implemented. The hardware functional block diagram of the voice flow of the terminal is as shown in FIG. The part of interest here is to supply PCM data to a codec, which selects the other party's voice PCM data or auxiliary voice PCM data (voice data stored in memory) using the control signal c6.

When the origination is initiated according to the outgoing signaling procedure (Figure 1), the voice output process of the terminal is subdivided as follows.

Counting the number of times only when the call is normally made;

Process 1 ~ 11 Silent PCM data transmission

11 ~ 12 Ringback tone PCM data transmission

After step 12, the voice PCM data transmitted from the base station is transmitted (Mode 1).

Process 1 ~ 12 Sending advertisement message PCM data stored in memory

After step 12, the control program is modified to transmit voice PCM data received from the base station (Mode 2) so that Mode 1 and Mode 2 can be selectively operated. When it operates in Mode 2, it remembers the number of times the advertisement message is sent according to the legitimate calling procedure and automatically returns to Mode1 when the user makes a normal call or a Mode 2 release message from the system.

If the call signal is transmitted to the other party, including that the call is normally connected, but counted by the number of times of transmission, including when there is no response signal of the other party;

Process 1 ~ 11 Silent PCM data transmission

11 ~ 12 Ringback tone PCM data transmission

After step 12, a voice message indicating that the other party cannot transmit or receive voice PCM data is transmitted from the base station. At this time, by controlling c6 to (Mode 1)

Process 1 ~ 12 Sending advertisement message PCM data stored in memory

After the process 12, the other party's response signal is received from the base station or the call signal is continuously transmitted, but the other party does not receive the memory that stores the message that the other party cannot receive the call from the other party's base station if the other party's phone is a wireless phone. It transmits from and transmits it to the terminal through the base station of the caller. The voice PCM data program generated at this time is modified to allow Mode 1 and Mode 2 to operate selectively.

If the other party's phone is a landline phone instead of a wireless phone, the user may receive a call signal to the other party but there is no response from the other party. Until the caller has timed the generated message advertisement, and after several seconds (for example, 5 seconds after receiving a signal from the base station that the call signal is being transmitted to the other party), the termination signal of the originator is not generated. If not, allow Mode 2 to operate.

When operating in Mode 2, that is, the telephone is normally connected or the telephone call is not normally connected, but if the user listens to the message advertisement for a certain time, the number of message advertisements can be memorized.

In the message advertisement used in the present invention, a server having customer information and an advertisement server storing advertisement contents are connected to an operator system to search for both D / Bs, and then deliver the appropriate contents to the user (see FIG. 5). The ringback tones offered by existing exchanges are limited and it is not easy to add new ringback tones to these exchanges. There is a ringback tone generator at the receiver side, and it is difficult to replace the stored chip of the ringback tone generator at each exchange, and it is necessary to periodically exchange the advertisement contents, which causes a great disruption to the existing service, which is practically impossible. On the other hand, when a message advertisement is downloaded to the sender's terminal in advance and processed by the terminal, a single operator system manages the user database and the advertisement database without all the exchanges being installed. For example, a user connects to his or her terminal, a general telephone, or the Internet, connects or downloads a predetermined message advertisement to an operator system. In this case, the user is paid an advertisement fee by specifying a desired number of advertisements. There are various ways to get paid for advertising. 1) Receive payment when downloading, 2) Receive payment of advertisement fee after listening to all message advertisements for the specified number of advertisements when downloading. 3) When downloading, you can listen to all downloaded message advertisements without receiving a subscription fee. When you download the next message ad after receiving advertising fee payment, etc.

The operator system has a separate advertisement database so that the contents of the advertisement can be sent in a daily, weekly, monthly or seasonal manner, and connected to the user's database, so that the advertiser can match the target with the desired user. For example, by searching for the user's age and gender in the user's database, the advertisement content can be segmented and delivered in the case of a woman in her 20s and a sports advertisement in the case of a man in her 20s.

The present invention does not cause any damage to the talker or the receiver by using an advertisement using the time to wait until the telephone connection by the method using the characteristics of the mobile phone terminal. In addition, it is not obligatory to listen to advertisements for a certain time in advance, and to wait for a call while listening to the call, it is necessary to listen to advertisements and to listen to advertisements repeatedly. Can provide an effect. In addition, the member database can be used to advertise variously according to the hierarchy of the advertisement, and provides a way for the subscriber to receive a certain amount of money in return for the advertisement.

Claims (2)

At the calling terminal A call initiation step in which the subscriber enters a telephone number and presses a call (“SEND” button); Sending an advertisement message or advertisement music stored in the mobile phone terminal to the talker; A silent step of transmitting and receiving a signal for establishing a communication path between the mobile phone MS and the base station BST; The mobile telephone terminal recognizing a ringback tone signal from the base station; Stopping the advertisement message when the ringback tone signal is busy and sending out a busy signal, and maintaining the current advertisement message as it is when the ringback tone signal is available; If the other party's answer signal is recognized (for example, the other party answers by picking up the handset in case of landline phone, the user answers by pressing a terminal specific button in case of mobile phone) immediately stops the advertisement message and stops the call. Stopping the advertisement and transmitting the missed message or the non-response message when the absence message or the termination signal is recognized because the other party does not respond; Counting the number of times the advertisement message is heard when a call is made; wherein the advertising method uses a predetermined time from the start of the call to the recognition of the response signal by the mobile subscriber. The method of claim 1, wherein the storage of the advertisement message uses the memory of the terminal of the mobile telephone subscriber, and by appropriately modifying the software, recognizes the signal sent from the mobile telephone base station, and outputs an appropriate message in the terminal memory according to the signal. An advertisement method using a predetermined time from the start of the call to the recognition of the response signal by the mobile telephone subscriber who delivers a message or makes a call connection and counts the number of times of listening to the advertisement stored in the memory.