KR100380027B1 - Method for generating advertisement ringback tone and providing voice and text commercial advertisement during communication wait - Google Patents

Abstract

The present invention relates to a system for generating an advertisement call tone during call waiting and a method for providing a voice / text commercial advertisement. As described above, the present invention checks the outgoing call from a general telephone and a mobile phone (CDMA, PCS, TDMA, GSM, AMPS) as the outgoing telephone, and if the outgoing is confirmed, between the incoming exchange and the outgoing exchange at the originating exchange. Advertisement that stores a advertisement for providing a communication rate reduction of the outgoing telephone connected to the side exchange or the private exchange matching module connected to the voice mailbox or the incoming telephone or between the originating exchange and the private exchange system or one of the voice information servers. Connects an outgoing tone generation system and the outgoing telephone and requests a connection from the ad outgoing tone generation system to the destination exchange, and the general telephone and mobile phone (CDMA, PCS, TDMA, GSM, AMPS) from the ad outgoing tone generation system Transmit melodies and comments instead of ringback tone signals while waiting for When a request for an advertisement in a text mailbox of the mobile phone, a text and commercial advertising message is provided to the user a predetermined number of times, and when the voice mailbox is requested to the mobile phone, a voice message for advertisement is provided. If the check is not received, continue to provide an advertisement calling tone to the calling telephone and, when connected with the caller, stop sending the advertising calling tone and connect a call path between the calling telephone and the called telephone, and (c) a call. Checking completion and disconnecting a call path between the calling telephone and the incoming call period when the call is completed. Therefore, when the caller calls the receiver, the caller inserts an advertisement instead of the phone's beep, reducing boredom and communication costs, and the telecommunications company generates profit from the advertisement and maximizes the advertising effect on the advertiser side. have.

Description

Method for generating advertisement ringback tone and providing voice and text commercial advertisement during communication wait}

The present invention relates to a method of generating an advertisement call tone during call waiting and providing a voice / text commercial advertisement, in particular, when a caller hears a call to a receiver to all telephone numbers used by the general public instead of a specific number. Insert ads to reduce boredom for callers, reduce communication costs, and place ads in text messages and voicemails used on mobile phones so that users can hear or watch ads naturally. / Character commercial advertising method.

In general, a regular phone or mobile phone user may hear an advertisement from the company that flows when they call a specific company or customer service center. Such advertisements have a great effect in terms of advertisement because they naturally advertise during the time that users spend talking on the phone. In the prior art, the caller repeatedly hears a message such as "Please wait" or "call is getting long" while waiting for the caller to make a call. Recently, certain services of mobile phones are sending advertisements to users by voice.

Recently, commercial advertising is changing from a system for targeting an unspecified number to a system for a specific individual, and in particular, a situation in which a specific individual views or listens to an advertisement has a lot of benefits.

In other words, by sending an advertisement instead of a ringing tone to be heard when a regular telephone call or a repetitive voice comment heard from a specific service, the user can get rid of boredom and receive a discount rate.

Recently, pharmacies and restaurants have reduced phone bills and provided free telephone call services in terms of customer service. The free telephone call service allows a user to make a free call with a call connection to the user's desire when he hears a 10-15 second advertisement provided by an advertising company.

However, the toll-free telephone service is inconvenient for the user to call directly to the advertising company, enter a phone number to be called again after hearing the advertisement, and includes time inefficiency. The service has a disadvantage of requiring more time than the time spent for the call because it listens to the advertisement.

SUMMARY OF THE INVENTION An object of the present invention is to solve the above-mentioned problems of the prior art, and when a caller makes a call to a receiver, the caller is restricted to the caller by inserting an advertisement based on calm music instead of hearing a beep. Not only does it save you the boredom of waiting, but it also reduces communication costs, allows you to send ads to text messages and voicemails that are used on mobile phones, so that your users can naturally hear or see your ads and benefit from them. Profit can be generated, and the advertiser provides a method of generating an advertisement call tone and providing a voice / text commercial advertisement in order to maximize the advertising effect.

1 is a system configuration of providing a service by the announcement by phone voice.

2 is a flowchart illustrating a method for providing a telephone voice and a text commercial advertisement during a call waiting according to the present invention.

3 is a diagram illustrating a connection between systems using an advertisement ringback tone generating system.

Figure 4 is an advertisement call tone generation process using the system for generating an advertisement call tone according to an embodiment of the present invention.

5 is a diagram illustrating a connection between systems using an advertisement call tone generation module in an originating exchange.

6 is a procedure for generating an advertisement tone using an advertisement ringback tone generating device in an originating exchange according to another embodiment of the present invention.

Fig. 7 is a diagram showing the connection between systems using the announcement broadcast generating device in an automatic answering system.

8 is an advertisement announcement generation procedure using the announcement broadcast generation device in the automatic answering system.

9 is a diagram illustrating a connection configuration between systems using a guide broadcasting generator in a private exchange system.

10 is a procedure for generating an advertisement announcement using a guidance broadcast generating device in a private exchange system.

11 is a connection diagram between a private exchange system and a system using a separate announcement service generation system.

12 is a procedure for generating advertisement announcement using a private exchange and advertisement announcement generation system.

Fig. 13 is a diagram showing the connection between systems using the announcement broadcasting apparatus in the voice information system.

14 is a procedure for generating an advertisement announcement using a guidance broadcast generation device in a voice information system.

15 is a diagram illustrating a connection between systems for transmitting advertisement text information to a terminal using a text information transmission system.

16 is a procedure for transmitting advertisement text information to a terminal using a text information transmission system.

<Description of the symbols for the main parts of the drawings>

1: caller's phone 2: subscriber's line

3: telephone station, base station exchanger 4: receiver exchanger

Advertisement ringback Tone generating system

Advertisement ringback Tone generating Device

IAM: Initial Address Message

ACM: Address Complete Message

ANM: Answer Message

REL: Release Complete Message

RLC: Release Complete Message

SMDPP: Short Message Service (SMS) Delivery Point to Point

SMD-REQ: SMS Message Delivery Request

In order to achieve the above object, (a) check the outgoing call from a general telephone and a mobile phone (CDMA, PCS, TDMA, GSM, AMPS) as the outgoing telephone, if the outgoing is confirmed, the destination exchange and the calling party at the originating exchange. Advertisement for providing a communication charge reduction of the outgoing telephone between the exchanges or connected to one of the outgoing exchange and private exchange system or between the outgoing exchange and the private exchange system or the private exchange matching module connected with the calling exchange or voice mailbox or the destination telephone. Connects the calling tone generating system and the calling telephone storing the call sending request from the calling tone generating system to the called exchange system, and the general telephone and the mobile phone (CDMA, PCS, TDMA) from the calling tone generating system. Melody and ad men instead of ringback tone signal while waiting for connection with GSM, AMPS) Transmitting a text message and a commercial advertisement message to the user a predetermined number of times when an advertisement is requested to the text mailbox of the mobile phone, and when the voice mailbox is requested to the mobile phone, providing a voice message for advertisement, (b) Checking to receive a call and continuously providing an advertisement calling tone to the calling telephone and stopping the transmission of the advertising calling tone when the call is connected, and connecting a call path between the calling telephone and the called telephone, and ( c) checking the completion of the call and cutting off the call path between the calling telephone and the incoming call period when the call is completed.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Referring to Fig. 1, a system for providing services by telephone voice is composed of a caller's telephone 1, a subscriber line 2, an in-memory memory 3 and a receiver's telephone 4.

The memory 3 in the telephone station or base station exchanger stores advertisements in voice and music files according to an advertisement request from an advertiser, makes a call connection request at the caller side, and the caller phone 1 and the receiver phone 4 When the c) is waiting for connection, the advertisement is received from the memory 3 in the exchange, and the advertisement waiting for connection is provided to the caller phone 1 through the subscriber line panel 2.

2 is a flowchart illustrating a method for providing a telephone voice and text commercial advertisement according to the present invention.

When the call is checked (step S1), when the call is confirmed, the call is connected to the call generation system at the calling exchange (step S2), and the request is made to connect to the destination exchange at the call generation tone generation system (step S3). Advertisement calling tone (pure music and commercial announcements in the case of a regular phone, voice and text announcements in the case of a mobile phone) is transmitted from the tone system to the calling telephone (step S4).

Check the incoming call of the called party (step S5) and if not received continues to provide an advertising calling tone to the calling phone (step S4) and if connected with the caller stops sending the advertising calling tone (step S6) The call route between the call and the called telephone (step S7).

When the call is checked (step S8) and the call is completed, the call is cut off between the calling phone and the incoming call period to terminate the call (step S9).

The present invention has been described using an ISUP (ISDN User Part) among inter-station signaling methods, and various inter-station signaling methods such as R2 besides ISUP can be utilized (Figs. 4, 6, 8, 10, 12, 14, 14). Figure 16).

3 is a diagram illustrating a connection between systems using an advertisement ringback tone generating system.

4 is a flowchart illustrating an advertisement tone generation process using the advertisement tone generation system according to an embodiment of the present invention. When using an advertisement ringback tone generating system, when a call is made from an originating telephone to an originating exchange (1), an initial address message (IAM) is transmitted from the originating exchange to the advertisement originating tone generating system. Request a connection by sending a call (2), the IAM message is transmitted from the advertisement tone generating system to make an incoming call request to the called exchange (3), and attempts to connect to the called phone by the call exchange ring After the ringing (4), the destination exchange transmits an Address Complete Message (ACM) message to the advertisement source tone generation system to confirm the incoming connection (5) from the advertisement source tone generation system to the source exchange. Verify the connection by sending an ACM message (6).

After confirming the connection, the advertisement calling tone generating system plays the advertisement calling tone through the calling exchange to the calling telephone (7).

When the receiver picks up the receiver (8), the destination exchange sends an answer message (ANM) to the advertisement originating tone generating system to answer the incoming connection (9), and then the advertisement originating tone in the advertisement calling tone system. Disconnect and transmit an incoming response message (Answer Message: ANM) to the originating exchange to execute the incoming connection response (10).

11, a call path is established through the originating exchange and the destination exchange during the outgoing telephone call and the incoming call period.

When the caller hangs up from the calling telephone (12), the calling exchange transmits a Release Message (REL) to the advertisement calling tone generating system and makes a tearing request (13). Send a Release Message (REL) to an exchange to request a disconnect (14), hang up the call from the called exchange to the called telephone (15) and then complete the message to the advertisement tone generation system (Release Complete Message) Confirm the truncation by sending: RLC (16), and confirm the truncation by transmitting a Release Complete Message (RLC) from the advertisement origination tone generating system to the originating exchange (17).

FIG. 5 is a diagram illustrating a connection between systems using an advertisement ringback tone generating device in an originating exchange.

6 is a flowchart illustrating an advertisement tone generation procedure using the advertisement tone generation module in the originating exchange according to another embodiment of the present invention. In the case of using the Advertisement ringback tone generating device in an exchange, when an outgoing telephone makes a call from the originating telephone to the originating exchange (21), an initial address message (IAM) is transmitted from the originating exchange to the destination exchange. (22), ring the telephone ring from the destination exchange to the destination telephone (23), and then transmit an address complete message (ACM) from the destination exchange to the originating exchange. Check the incoming connection (24).

After confirming the incoming connection, the advertisement ring tone tone generating device in the originating exchange tells the originating telephone tone to the originating telephone (25).

When the called party picks up the called phone (26), the called exchange sends an Answer Message (ANM) from the called exchange to the calling exchange to answer the incoming call (27). A call path is established between the calling telephone and the called telephone period (28).

When the call is disconnected from the calling telephone (29), the calling exchange transmits a Release Message (REL) to the called exchange to make a disconnect request (30), and hangs up the call from the called exchange to the called telephone (31). The terminating exchange transmits a Release Complete Message (RLC) from the destination exchange to the originating exchange to confirm the truncation (32) to terminate the call.

7 is a diagram illustrating the connection between systems using the announcement broadcast generating device in the automatic answering system.

8 is a procedure of generating advertisement announcement using the announcement broadcast generating device in the automatic answering system. In the outgoing telephone, when the advertisement announcement broadcast apparatus in the automatic answering system (ARS), the automatic answer matching module, and the voice mail box (VMS) are provided and the advertisement announcement broadcast is performed using the announcement broadcast generator in the automatic answering system, When the call is made to the originating exchange (36), the originating exchange transmits an initial address message (IAM) to the answering machine matching module to make an incoming connection request (37), and in response, to the answering machine matching module to the originating exchange. An address completion message (ACM) is sent to confirm the incoming connection (38), and a response message (ACM) is sent to perform the incoming connection response (39).

After the incoming connection response, the advertisement announcement generating apparatus plays an advertisement announcement broadcast to the calling exchange through the automatic answer matching module (40).

When the auto-response matching module requests a voice mailbox connection to a voice mail box (VMS) (41), the advertisement announcement is terminated and a call path is established at the calling phone and the voice mailbox (42).

When the call is disconnected from the calling telephone (43), the calling exchange transmits a Release Message (REL) to the answering machine matching module to make a request for disconnection (44), and the answering machine matching module and the voicemail box (VMS). After disconnection (45), the auto answer matching module sends a Release Complete Message (RLC) to the originating exchange to confirm the disconnection (46) to terminate the call.

9 is a diagram illustrating a connection between systems using a guide broadcasting generator in a private exchange system.

10 is a procedure for generating an advertisement announcement using a guidance broadcast generating device in a private exchange system. In the case of generating the advertisement announcement using the advertisement announcement broadcast generating device in the private exchange, when the outgoing telephone makes a call from the outgoing telephone to the outgoing exchange (51), the originating exchange message from the outgoing exchange to the private exchange matching module (IAM) (52), ringing the telephone ring from the private exchange matching module to the called telephone (53), and transmitting an address completion message (ACM) from the private exchange matching module to the calling exchange. Check the connection (54).

After the incoming connection is confirmed, the advertisement announcement broadcast generating device plays the advertisement announcement broadcast to the calling exchange through the private exchange matching module (55).

When the receiver picks up the called phone (56), the private exchange matching module sends an answer message (ANM) to the calling exchange to answer the incoming call (57). A call path is constructed in the incoming call period (58).

When the call is disconnected from the calling telephone (59), the calling exchange transmits a Release Message (REL) to the private exchange matching module to request the tearing down (60), and the call from the private exchange matching module to the called telephone (61), the private exchange matching module sends a Release Complete Message (RLC) to the originating exchange to confirm the disconnection (62) to terminate the call.

11 is a diagram illustrating a connection between a private exchange system and a system using a separate announcement broadcasting system.

12 is a procedure for generating an advertisement announcement using a private exchange and an advertisement announcement generation system. In the case of an advertisement announcement using a private exchange and an advertisement announcement generating apparatus, when the calling telephone is dialed to the originating exchange (66), the originating exchange transmits an initial address message (IAM) to the advertisement announcement generating apparatus. After the incoming connection request (67), the advertisement announcement generating device transmits an initial address message (IAM) to the private exchange to the incoming connection request (68), and after ringing the telephone ring to the incoming telephone from the private exchange (69) confirming the incoming connection by transmitting an address completion message (ACM) from the private exchange to the advertisement announcement generating apparatus (70), and then transmitting an address completion message (ACM) from the advertisement announcement generating apparatus to the calling exchange. Check the incoming connection (71).

After confirming the incoming connection, the advertisement announcement generating device plays an advertisement announcement broadcast to the originating exchange (72).

When the incoming telephone is picked up by the receiver (73), the private exchange transmits an Answer Message (ANM) from the private announcement to the announcement generating apparatus, and the incoming connection is answered (74). A response message (ANM) is transmitted to answer the incoming connection (75).

After the incoming connection response, the advertisement announcement is terminated and a call path is established between the calling telephone and the called telephone (76).

When the call is disconnected from the calling telephone (77), the call exchange transmits a release message (Rlease Message: REL) to the advertisement announcement generating apparatus to make a request for disconnection (78). After making a request for disconnection by sending a Release Message (REL) (79), the telephone exchange of the incoming call is disconnected from the private exchange (80), and the disconnection completion message is transmitted from the private exchange to the advertisement announcement apparatus. (81) After confirming the disconnection by sending (Release Complete Message: RLC), the call announcement generating device transmits a Release Complete Message (RLC) to the originating exchange to confirm the disconnection (82). To exit.

FIG. 13 is a diagram illustrating a connection between systems using a guide broadcasting generator in a voice information system. FIG.

14 is a procedure for generating an advertisement announcement using a guidance broadcast generation device in a voice information system. An advertisement guidance broadcast generating device, a voice information matching module, and a voice information server (VMS) in a voice information system (VIS) are provided, and the advertisement guidance broadcast generating device in the voice information system generates an advertisement announcement broadcast. If the calling telephone is dialed to the calling exchange (86), the calling exchange sends an initial address message (IAM) to the voice information matching module to request an incoming connection (87), and the voice information matching module Send an address completion message (ACM) to the originating exchange to confirm the incoming connection (88) and send an answer message (ANM) to answer the incoming connection (89); The advertisement announcement broadcasts to the outgoing exchange through (90).

When the voice information matching module requests a connection to the voice information server (VMS) (91), the advertisement announcement broadcast is terminated and a call path is established at the calling phone and the voice information device (92).

When the call is disconnected from the calling telephone (93), the calling exchange transmits a tear message (Release Message: REL) to the voice information matching module to make a tearing request (94), and the voice information server (the voice information server) VMS), the connection is released (95), and the voice information matching module sends a release complete message (RLC) to confirm the disconnection (96).

15 is a diagram illustrating a connection between systems for transmitting advertisement text information to a terminal using a text information transmission system.

16 is a procedure for transmitting advertisement text information to a terminal using a text information transmission system.

When transmitting commercial advertisement text information (eg, news, sports, entertainment information, etc.) to the terminal using the text information transmission system, SMDPP (SMS [Short Message Service]) Delivery Point to Point from the advertisement text information system to the text information system In step 98, the advertisement message information is transmitted by sending a message.

In the text information transmission system, the SMDPP message is transmitted to the exchange to request the transmission of the advertising text information message to the subscriber's mobile communication telephone (99).

The exchange transmits an SMS Message Delivery Request (SMD-REQ) message to the subscriber's mobile phone (100).

Dial-tone tone during connection By providing commercial advertisements to the calling subscribers instead of the exchange dialing tones, the calling subscribers are given a certain rate benefit and at the same time they listen to the more familiar pure music and musical advertisements instead of the free dial tone.

First, a general telephone is sent to the receiver through an intermediate connection network (hereinafter referred to as a telephone station or a base station) when the caller makes a call. At this time, the message is sent instead of the beep until the receiver receives a call from the time when the signal is sent to the receiver via the intermediate connection network.

In the case of a mobile phone, a mobile phone provider sends a text message to the user, and when the user checks a voicemail or makes a phone call, when the signal is sent to an intermediate wireless terminal such as a regular phone, the caller hears the advertisement. To give.

At present, the telephone number guide service 114 or the mobile phone text service is charged, but if the present invention is used, it is possible to use the service free of charge only for subscribers and reduce the burden of call charges.

In addition, in the case of the telecommunications service provider, the user can generate profits for the user, the telecommunications service provider, and the advertiser by receiving an advertisement fee from the advertiser and sending an advertisement to the user and at the same time lowering the telephone bill.

Therefore, the method for providing a text commercial advertisement by phone voice according to the present invention is applied to a general telephone, a guide phone, a mobile phone text box, a mobile phone voicemail box, and a mobile phone call.

When a caller wants to make a call on a regular telephone, when the caller presses the other party's telephone number using the caller's telephone 1, the call is sent to the intermediate connection network, and the signal is sent to the receiver's telephone 4.

The present invention is a method of sending an advertisement instead of a beep from the point of time of the intermediate connection network until the receiver receives the call, and the mobile phone takes the same way as a normal telephone.

Until now, the general information phone, which is a paid service, can communicate with a good image from the caller's point of view if it sends the advertisement with the calm music as a background rather than listening to the repetitive boring voice announcement before connecting with the receptionist or the agent. There will be. And, in the case of the paid service as described above, using the text commercial advertisement providing method by phone voice according to the present invention will reduce the communication burden on the subscribers, thus increasing the number of subscribers.

In the case of a text box of a mobile phone, an advertising message is sent by text and voice at the time of purchase of a mobile phone or at the request of a user. At this time, an advertisement message is sent to the user a certain number of times. When the text mailbox is requested, an advertisement text message is sent to the user, and when the voice mailbox is requested, an advertisement voice message is sent.

In this case, when the subscriber checks the text message, no call fee is charged, so the user can use it at any time and can view it on his own.

In addition, in the case of the voice message, since the user needs to connect to the voice mailbox to check the voice, the voice message can be connected to the subscriber who wants to listen to the advertisement message free of charge. You can also use it free of charge when checking messages.

In order for the user to benefit, the service provider may select one or both of free services such as sending a text message and checking a voice message, and a discount of a communication fee, depending on the advertising interest.

Therefore, the present invention can efficiently use time by sending an advertisement instead of a beep until the callee receives when the caller makes a call, and the carrier receives the advertising fee from the advertiser and the advertiser has a greater advertising effect than the general TV or radio advertisement. You can get

As described above, according to the present invention, the method of generating an advertisement call tone and a voice / text commercial advertisement providing method reduces the communication charge burden of a communication user on the subscriber side, and continues the repetition from the connection network until the receiver receives a call. It is possible to reduce the boredom of hearing the sound, and to increase the revenue by providing the advertising service by telephone voice in the service provider side, and attract more subscribers with many additional services and lower the communication fee to the user.

On the advertiser side, advertisers are able to advertise less expensively than the mass media, most people can hear or see the ad, and callers need to see what the recipient is receiving, so they hear the ad until just before the call. Differentiated from advertising has the effect of maximizing the effect of advertising.

While the foregoing has been described with reference to preferred embodiments of the present invention, those skilled in the art will be able to variously modify and change the present invention without departing from the spirit and scope of the invention as set forth in the claims below. It will be appreciated.

Claims (9)

(a) Check the outgoing call from a general telephone and a mobile phone (CDMA, PCS, TDMA, GSM, AMPS) as the outgoing telephone and if the outgoing is confirmed, at the originating exchange between the destination exchange and the originating exchange or between the originating exchange or Advertisement tone generation generating a private exchange matching module associated with a voice mailbox or an incoming telephone or between an originating exchange and a private exchange system or one of a voice information server, storing advertisements to provide a communication rate reduction for the outgoing telephone. The system connects the calling telephone with the calling tone generating system and requests a connection from the calling tone generating system to the destination exchange, and waits for a connection from the calling tone generating system to the general telephone and the cellular phone (CDMA, PCS, TDMA, GSM, AMPS). While transmitting melody and announcements instead of ringback tone signals, If the party requesting an ad in a certain number of times the mailbox, and the user provides the text and commercials, if requested by the mobile phone voicemail step of providing a voice mail advertising; (b) check the incoming call of the called party, if not, continue to provide the calling tone to the calling telephone; if connected with the caller, stop sending the advertising calling tone and connect the call path between the calling telephone and the called telephone. Doing; And (c) checking the completion of the call, and when the call is completed, cutting off the call path between the calling telephone and the incoming call period. delete The method of claim 1, If you're using an ad call tone generation system, When a call is made from an outgoing telephone to an outgoing exchange (1) and an initial address message (IAM) is transmitted from the outgoing exchange to the advertisement originating tone generating system, the connection request is made (2). After the IAM message is sent to the incoming exchange request to the destination exchange (3), and attempts to connect from the destination exchange to the destination telephone ringing the phone ring (4), the call exchange tone generation system in the destination exchange Confirming the incoming connection by transmitting an Address Complete Message (ACM) message (5) and confirming the connection by transmitting an ACM message from the advertisement originating tone generating system to the originating exchange; After confirming the connection, in step (7), in the advertisement originating tone generating system, transmitting the advertisement originating tone to the originating telephone through the originating exchange; When the receiver picks up the receiver (8), the destination exchange sends an answer message (ANM) to the advertisement originating tone generating system to answer the incoming connection (9), and then the advertisement originating tone in the advertisement calling tone system. Disconnecting and transmitting an incoming response message (Answer Message: ANM) to the outgoing exchange to perform an incoming connection response (10); (11) making a call through the outgoing exchange and the incoming exchange in the outgoing telephone and the outgoing call period; And When the caller hangs up from the calling telephone (12), the calling exchange transmits a Release Message (REL) to the advertisement calling tone generating system and makes a tearing request (13). Send a Release Message (REL) to an exchange to request a disconnect (14), hang up the call from the called exchange to the called telephone (15) and then complete the message to the advertisement tone generation system (Release Complete Message) Confirming the disconnection by transmitting: RLC (16), and ending the call by confirming the disconnection by transmitting a Release Complete Message (RLC) from the advertisement call tone generation system to the calling exchange (17). Method of generating an advertisement call tone and a voice / text commercial advertisement, characterized in that consisting of. The method of claim 1, If you use the ad tone generation module in the exchange, When the calling telephone makes a call to the calling exchange (21), the calling exchange sends an initial address message (IAM) to the called exchange to make an incoming connection request (22). After ringing (23), confirming (24) an incoming connection by sending an address complete message (ACM) from the destination exchange to the originating exchange; After the incoming connection check, transmitting the advertisement calling tone from the advertisement calling tone generating module in the calling exchange to the calling telephone (25); When the called party picks up the called phone (26), the called exchange sends an Answer Message (ANM) from the called exchange to the calling exchange to answer the incoming call (27). (28) constructing a call path between an outgoing telephone and the incoming call period; And When the call is disconnected from the calling telephone (29), the calling exchange transmits a Release Message (REL) to the called exchange to make a disconnect request (30), and hangs up the call from the called exchange to the called telephone (31). And terminating the call by transmitting a truncation complete message (Release Complete Message: RLC) from the destination exchange to the originating exchange to confirm the truncation (32). How to provide text commercial ads. The method of claim 1, In the case of an advertisement announcement generator in an automatic answering system (ARS), an answering machine matching module, and a voice mail box (VMS), and the announcement announcement in the answering machine. When the calling telephone makes a call to the calling exchange (36), the calling exchange sends an initial address message (IAM) to the answering machine matching module to make an incoming connection request (37), and in response, the answering machine matching module. Transmitting an address complete message (ACM) to the originating exchange to confirm an incoming connection (38) and then transmitting an acknowledgment message (ACM) to execute an incoming connection response (39); 40, after the incoming connection response, advertises the announcement announcement to the calling exchange through the automatic response matching module; Requesting a voicemail connection to a voicemail box (VMS) in the answering machine matching module (41) disconnecting the advertisement announcement and configuring a call path to the calling phone and the voicemailbox (42); When the call is disconnected from the calling telephone (43), the calling exchange transmits a Release Message (REL) to the answering machine matching module to make a request for disconnection (44), and the answering machine matching module and the voicemail box (VMS). After disconnecting (45), the auto answer matching module transmits a Release Complete Message (RLC) to the originating exchange to confirm the disconnection (46). Method of generating an advertisement call tone and voice / text commercial advertisement, characterized in that the call waiting. The method of claim 1, When generating an advertisement announcement using the advertisement announcement generator in the private exchange, When the calling telephone makes a call to the calling exchange (51), the calling exchange sends an initial address message (IAM) to the private exchange matching module to make an incoming connection request (52). (53) ringing the telephone with a telephone, and then transmitting an address completion message (ACM) from the private exchange matching module to the calling exchange (54) to confirm an incoming connection; 55, after the incoming connection is confirmed, an advertisement announcement broadcast generating device, listening to the advertisement announcement broadcast to the originating exchange through the private exchange matching module; When the receiver picks up the called phone (56), the private exchange matching module sends an answer message (ANM) to the calling exchange to answer the incoming call (57). Configuring 58 a call path in an incoming call period; And When the call is disconnected from the calling telephone (59), the calling exchange transmits a Release Message (REL) to the private exchange matching module to request the tearing down (60), and the call from the private exchange matching module to the called telephone Disconnect (61), the private exchange matching module is configured to send a Release Complete Message (RLC) to the originating exchange (Release Complete Message: RLC) to confirm the disconnection (62) call termination, characterized in that consisting of How to generate city advertisement call tone and provide voice / text commercial advertisement. The method of claim 1, When advertising announcements using a private exchange and an advertisement announcement generator, When the outgoing telephone is dialed to the outgoing exchange (66), the outgoing exchange transmits an initial address message (IAM) to the advertisement announcement generating apparatus to request an incoming connection (67). Initiate a connection request by sending an initial address message (IAM) to a private exchange (68), ring the telephone ring from the private exchange to the destination telephone (69), and then complete the address completion message from the private exchange to the advertisement announcement apparatus. Confirming the incoming connection by transmitting (ACM) (70) and then confirming the incoming connection by transmitting an address completion message (ACM) from the advertisement announcement generating apparatus to the calling exchange (71); 72, after the incoming connection confirmation, advertising announcement broadcast from the advertisement announcement generating device to the originating exchange; When the incoming telephone is picked up by the receiver (73), the private exchange transmits an Answer Message (ANM) from the private announcement to the announcement generating apparatus, and the incoming connection is answered (74). Sending (75) an incoming connection response by sending a response message (ANM); After the incoming call connection response, disconnecting the advertisement announcement and constructing a call path between the calling phone and the called phone (76); And When the call is disconnected from the calling telephone (77), the calling exchange transmits a release message (Rlease Message: REL) to the advertisement announcement generating apparatus to make a request for tearing down (78), and the private announcement in the advertisement announcement generating apparatus After making a request for disconnection by sending a Release Message (REL) (79), the telephone exchange of the incoming call is disconnected from the private exchange (80), and the disconnection completion message is transmitted from the private exchange to the advertisement announcement apparatus. (81) After confirming the disconnection by sending (Release Complete Message: RLC), the call announcement generating device transmits a Release Complete Message (RLC) to the originating exchange to confirm the disconnection (82). Method of providing an advertisement call tone generation and voice / text commercial advertising, characterized in that configured to terminate the call waiting. The method of claim 1, An advertisement guidance broadcast generating device, a voice information matching module, and a voice information server (VMS) in a voice information system (VIS) are provided, and the advertisement guidance broadcast generating device in the voice information system generates an advertisement announcement broadcast. Occation, When the calling telephone is dialed to the calling exchange (86), the calling exchange sends an initial address message (IAM) to the voice information matching module to make an incoming connection request (87), and the calling information matching module makes the call. Send an address completion message (ACM) to the exchange to confirm the incoming connection (88) and send a response message (ANM) to answer the incoming connection (89) and in the advertisement guidance broadcast generating device via the voice information matching module Presenting an advertisement announcement to an outgoing exchange (90); When the voice information matching module requests a connection to the voice information server (VMS) (91), discontinuing the advertisement announcement and constructing a call path to the calling telephone and the voice information device (92); And When the call is disconnected from the calling telephone (93), the calling exchange transmits a tear message (Release Message: REL) to the voice information matching module to make a tearing request (94), and the voice information server (the voice information server) VMS) to disconnect the connection (95), the voice information matching module transmits a completion message (Release Complete Message: RLC) to confirm the disconnection (96) characterized in that it consists of a call waiting advertisement Tone generation and voice / text commercial advertising. The method of claim 1, When transmitting the commercial advertising text information (eg, news, sports, entertainment information, etc.) to the terminal using the text information transmission system, Requesting transmission of advertising text information by transmitting an SMS (Short Message Service [SMS] Delivery Point to Point) message from the advertising text information system to the text information system (98); Requesting (99) the transmission of the advertisement text information message to a subscriber mobile communication telephone by transmitting the SMDPP message to an exchange in the text information transmission system; And And transmitting (SMS) a SMD-REQ (SMS Message Delivery Request) message from the switch to the subscriber's mobile phone (100).