KR20000030902A - Advertising method using the out-going call sound and the incoming-call sound while the web phone is used - Google Patents

Abstract

PURPOSE: An advertisement method using a dial tone when using a web-phone is provided to transfer an advertisement to a web-phone subscriber by generating a database connected to a gateway. CONSTITUTION: An advertisement method using a dial tone when using a web-phone comprises the following steps. A subscriber pushes a send button. An opposite phone number is transferred to a gateway with a DTMF tone. The gateway receives the phone number. A proper advertisement is transmitted to the web-phone after exchanging a user database and an advertisement database. A communication line is connected between the gateway and a recipient exchange. The recipient terminal recognizes a ring back tone. The advertisement is maintained until the recipient starts a telephonic communication.

Description

Advertising method using the out-going call sound and the incoming-call sound while the web phone is used}

The purpose of the present invention is to listen to the voice or video ads using the time that the user must press the phone number and wait until the other party's response in the web phone using the Internet that is rapidly spreading or the ring tone when receiving a call on the web phone It is intended to allow users to receive certain benefits while listening to advertisements by using time to invest in making calls, and to provide advertisers with a wider advertising area.

When making a call from a conventional web phone to a regular phone or a mobile phone, the call connection process and advertisement listening procedure are shown in Figure 2 as a block diagram. First, the subscriber must be connected to the program or homepage that provides the web phone service. 1) The called party's telephone number sent by the calling party is first sent to the gateway; 2) the gateway first checks the user's assigned authentication code, then obtains the desired phone number to connect to, and delivers the advertisement to the caller's web phone; 3) the gateway sends a signal to the receiving exchange to dial the local number; 4) the recipient side exchange, which has received the recipient's telephone number, determines whether the recipient can receive and generates a dial tone; 5) the dial tone generated at the receiver side exchange is sent back to the gateway; 7) If there is a ringing tone in the available state indicating that the caller is sending a call signal to the receiving party's phone, check the calling phone number and the member information recorded in the database (if the membership system is operated). Sent to the sender's PC; 8) When the receiver's response signal is sent from the receiver's exchange or the termination signal is sent from the sender's side, the advertisement tone stops. This is an advertisement method that allows the caller to enjoy the maximum effect in a short time by making the most of the waiting time because the caller must wait for the call to check the connection state without interrupting the call because it is waiting for the other party to respond.

In the case of a web phone, the subscriber has a silent state of 3 seconds to 10 seconds or more while the subscriber sends and receives a message with the gateway after initiation of the call, and it takes about 3 to 10 seconds to receive a response from the subscriber. You can use this time to advertise as you watch the PC screen for -20 seconds or longer and wait for the other party's response using the speaker / microphone or headset.

The procedure of receiving a call from a regular phone or a mobile phone to a web phone and the flow of advertisement listening using a ringing tone are shown in FIG. First, the user must have a homepage or a program providing a web phone service in order to receive a call on the web phone. 1) The called party's telephone number sent by the calling party is first transmitted to the calling party's exchange; 2) the calling party exchange identifies and forwards the telephone number to the gateway; 3) the gateway takes the phone number to which it wants to connect and at the same time checks the member information recorded in the database (if it operates on a membership system), and then delivers the incoming contents to the recipient's web phone as an advertisement stored in the database; 4) when the user is in a state of being able to receive, transmits an outgoing signal to the calling party exchange; 5) The recipient who receives the advertisement content makes a call knowing that a call is coming to his web phone; 6) If a response signal is detected from the receiver or a termination signal is sent from the caller, the advertisement is stopped and the call is terminated.

In the case of a web phone, it is not possible to listen to advertisements when the subscriber is sitting in front of the PC without wearing a headset, so only the receiver calls are counted as advertisement listening.

In order to process the above voice or video advertisements, the following must be done; 1) the gateway establishes a user server and an advertisement server so that the subscriber can hear the advertisement message as long as possible without interrupting the call; 2) develop a program capable of delivering voice or video advertising; 3) To recruit subscribers through various methods, the subscriber's information (age, gender, region, etc.) should be secured sufficiently when registering subscribers; 4) The connection between the user database and the message advertisement database should be properly made so that the message advertisement can be generated by receiving various advertisements from the advertiser and the advertiser can deliver the message advertisement to the desired customers.

Currently, free web phone services provided by various companies in Korea are earning the revenue through advertisements, but examples of the advertisement delivery include allowing users to view a banner advertisement while making a phone call, or users can click on the advertisement to earn points. It is provided in such a way that you can make a call for free if you have accumulated and accumulated the reserve. However, in this case, the user may make a call while doing other things without looking at the screen while making a call, or a method of making a call by accumulating reserves by clicking an advertisement causes inconvenience to the user. However, the advertisement method proposed in the present invention uses the time when the user must pick up the handset to make a call, that is, the time when the dial tone comes out from the start of the call until the response of the other party is received. It is necessary to listen to this advertisement until the call is made, and thus the advertiser can be provided with the greater advertising effect of the advertisement delivery.

Unlike the conventional phone advertisement method, the present invention targets a subscriber of a web phone service and generates an advertisement in a database connected to a gateway to play an advertisement for a time generated after the user starts a telephone call and is connected to the telephone call. Advertisers can have the maximum advertising effect in a short time by listening to the advertisements for a certain period of time, which must be heard to receive a ringtone, and subscribers can receive a call charge or a predetermined benefit instead of listening to the advertisement without interrupting the call. Provide a plan.

1 is a system configuration diagram showing a connection between a web phone and a general telephone (wired / wireless).

Figure 2 is a block diagram of the procedure for sending and listening to a web phone

3 is a block diagram of receiving and listening to a web phone

The present invention is to provide a greater benefit to users by incorporating advertisements into a web phone using a low-cost phone using VoIP equipment on the web that is currently rapidly spreading to achieve the above object. In other words, by linking the user database and the advertisement database to the gateway, which connects the web phone with the regular phone, the user processes the advertisement sound instead of the machine ringtone when the user makes a call on the web or the advertisement bell instead of the machine ringtone when receiving a call on the web. Provides the opportunity to use cheaper phone calls by allowing them to listen to the ad, so that they can listen to the advertiser's content on the phone whenever a user makes or receives a phone call. By differentiating with competitors, you can see bigger advertising effect. In addition, among web phones currently in progress, a user clicks on an advertisement and then calls by using the accumulated points, which is a hassle that the user must open the advertisement by investing time. In the case of a company with a leased line, the inconvenience is less, but a user who uses a web phone over the Internet using a regular telephone line rather than a leased line has to spend a lot of time, such as having to click an advertisement to make a call. .

How to use this service is as follows. First, the user must be subscribed to the web phone and advertisement listening service, and the caller enters his / her ID and password to make a web call on the web. Once logged in, when dialing from a web phone, press the other party's number on the phone pad on the PC by using the mouse or enter the other party's number using the keyboard and press call to send the dialed number to the gateway as data through the Internet. The gateway determines that the dialing information can be accepted and starts delivering the stored advertisement contents if possible. Upon receiving the incoming telephone number information, the calling gateway selects a relay line to be connected to an exchange managing the incoming telephone number through VoIP. Failure to select a relay line (line shortage or line breakage due to congested traffic) signals a failure to connect to the calling gateway. At this time, the gateway should notify the calling web phone that the call is not possible. If a call is available, a call signal is sent to the receiver's telephone and a call tone indicating that the caller is sending a call signal to the gateway for delivery. If the received dial tone is a busy dial tone, the calling party gateway transmits the busy dial tone to the caller web phone as it is, and maintains the advertisement dial tone generated when the received dial tone is available. In this case, when the dial tone service is operated as a member system, the member information is compared from the database connected to the gateway. When the outgoing phone number is the member number, the member information previously entered by the member based on the D / B entered by the member, that is, the age It selects the appropriate advertisement based on the gender, occupation, etc., prepares the dial tone stored in the memory, and delivers it to the caller's web phone. If the caller's information is not found in the D / B connected to the gateway, that is, the non-member of this service, the caller's tone received from the receiver is transmitted as text or signal on the phone pad to the calling PC. From this state, the caller hears the advertisement from the gateway until the receiver answers the incoming call or the caller makes the call. From this, the answering signal of the receiver's phone (until the receiver picks up the receiver) is processed at the gateway or the caller stops transmitting the tones when the caller hangs up. That is, when the receiver hears the telephone ring and the receiver picks up the receiver (response signal), the receiver side detects the response signal and transmits the response signal to the gateway, and the data is converted into voice while stopping the advertisement tone generated at the gateway.

According to the invention as described above, the caller may not be able to discern whether the call is in a connected state because the caller hears an advertisement tone instead of hearing a ringing tone. In order to prevent this problem, the gateway solves the user's question by processing a dial tone with a low tone in a message or an advertisement melody that the ringing state is in progress while the dial tone of the present invention is transmitted to a general phone or a mobile phone. It can be adopted.

Advertisement listening method when received on the web, as described above, when the user is logged in to the service can make a call from the other party at this time, at this time, instead of the ringtone can be given a predetermined benefit by listening to the voice or video advertising. When the other party makes a call, the calling signal is transmitted to the gateway through the caller side exchange, and the gateway recognizes that the dialing information can be accepted. Invoke and initiate delivery to the recipient, the web phone user. At this time, when operating the advertisement contents delivery service instead of ring tone, the member information is compared in the database connected with the gateway. When the incoming call number is the member number, the member inputs the member's information in advance based on the D / B entered by the member. Based on the member information, ie age, gender, occupation, etc., select an appropriate advertisement to prepare a dial tone stored in the memory and deliver it to the recipient's web phone instead of ring tones. If the caller's information is not found in the D / B connected to the gateway, that is, if it is a non-member of the service, the call signal received from the caller is transmitted to the receiving PC as a text or signal on the phone pad. From this state, when the answering signal of the called party is processed at the gateway or the caller hangs up, the transmission of the advertisement tone is stopped. That is, when the receiver hears the telephone ring and the receiver picks up the receiver (response signal), the gateway on the receiver side stops the orphan transmission that occurred and detects the response signal and transfers it to the caller side exchange. Let's do it.

The advertisement ring tone used in the present invention is connected to a server having customer information in a server installed in connection with a gateway, and then searches for both D / Bs and delivers the appropriate contents to the user. The ring tone or ring tone provided by the existing exchanges is limited and it is not easy to add new dial tone to these exchanges. Whether the service is performed at the recipient side exchange or at the originating side exchange, it is concluded that in order to serve users all over the country or around the world, a system is provided at the exchange at the place where the user resides. In addition, when installed in a general exchange office, a large investment cost is expected because it is required to be installed in direct connection with an exchange that a telephone makes or receives. On the other hand, when the gateway handles the dial tone, it does not need to be installed for each of the many exchanges, and all the processes can be performed in one gateway. For example, when making a call from a web phone to a regular phone, receiving a call from a regular phone on a web phone, or reaching a gateway through an Internet network connected to an ISP. Thus, all callers' dialing tones are delivered to the gateway, where D / B can be established to deliver a dial tone or ring tone as an advertisement to web phone users anywhere in the country / world.

Since the gateway is equipped with a separate dial tone server, the dial tone can be managed by changing the contents of the advertisement on a daily, weekly, monthly or seasonal basis. In addition, once the incoming or outgoing signal is received by the gateway, the user can first check the user's information, search for an advertisement, and send the call instead of the dialing tone or ringing tone. For example, first of all, the user's D / B is searched for the user's age and gender, and if the woman is in her 20s, the advertisement content is segmented and delivered.

Claims (3)

From the caller's web phone A call initiation step in which the subscriber enters a telephone number and presses a send button; Transmitting the other party's telephone number to the gateway in DTMF tones; After receiving the telephone number at the gateway, first distinguishing whether the caller is an advertisement listening member or not; If the caller is a member, exchanging information of the user database and the advertisement database, and extracting appropriate advertisement contents and delivering the same to the caller web phone; A silent step of transmitting and receiving a signal for establishing a call with a gateway during a call in the exchange side of the receiver; Recognizing a ringback tone signal from a receiver side exchange; Stopping the advertisement message when the ringback tone signal is busy and sending out a busy signal, and maintaining the current advertisement message as it is when the ringback tone signal is available; If you recognize the other party's answering signal (for example, the other party answers by picking up the handset on a landline phone, or presses a terminal-specific button on a mobile phone) immediately stops the advertising message and stops the call. Stopping the advertisement and transmitting the missed message or the non-response message when the absence message or the termination signal is recognized because the other party does not respond; And counting the number of times the advertisement message is heard when a call is made. The method of claim 1, wherein the web phone user uses a predetermined time until the web phone user recognizes a response signal from the receiver side after the start of transmission is transmitted to the gateway. From the caller's desk phone or mobile phone A call initiation step of entering a recipient's web phone telephone number and pressing a send button; Transmitting the other party's telephone number to the caller exchange in DTMF tones; Receiving a phone number at the caller exchange and recognizing that it is a phone number for a web phone and delivering it to the gateway; After receiving the telephone number at the gateway, first distinguishing whether the receiver is in a callable state; If the called party is busy, transmitting the signal to the calling party's exchange as it is; Distinguishing whether or not the receiver is an advertisement listening member if the receiver is in a receivable state; If the receiver is a member, exchanging information of the user database and the advertisement database, and extracting the appropriate advertisement contents and delivering them to the receiver web phone; If the receiver recognizes the response signal, immediately stops the advertisement message and opens the channel so that the call does not interfere; Delivering a missed message or an unresponsive message to the sender when the receiver is absent; Counting the number of times of listening to the advertisement message when a call is made, comprising: a method of advertising using a web phone user ringing ringtone listening time The method of claim 1, wherein the advertisement message is stored in the gateway that serves to connect the web phone and the general phone / mobile phone, the user D / B and the advertising D / B is stored separately and stored in the caller's web phone When a call is initiated or someone calls a web phone, a web phone user who recognizes a signal to connect to it and delivers a stored tone or an advertising message or makes a call, and counts the number of times the advertisement is listened and pays the number of times Or advertising method using a certain time when receiving.