KR20000058949A - Advertising method and commerce model using the paging time of mobile phone - Google Patents

Abstract

PURPOSE: An advertising method using paging time of mobile phones is provided to attract users' attentions with messages, voices, still images and moving pictures during a short time, thereby increasing advertising efficiency. CONSTITUTION: An advertising method using paging time of mobile phones comprises the steps of: making a transmitter's terminal connect to an operator system by using a mobile web browser to receive downloaded advertisements, and store the advertisements; delivering the advertisements for a regular time on a moment when a member presses a 'send' button of the terminal; counting advertisements viewing frequencies to inform the operator system of a counted result; making the member purchase an affiliated product; and supplying a benefit for purchasing the product.

Description

Advertising method using paging time of mobile phone and commerce service method linked thereto {Advertising method and commerce model using the paging time of mobile phone}

The present invention relates to an advertisement method using a paging time of a mobile phone and a commerce service method linked thereto in detail. The procedure is as follows. After pressing the <call> button of the terminal (hereinafter referred to as the mobile terminal) of a cellular phone, PCS, smartphone, PDA, IMT-2000, etc. Advertisements are sent during the paging time until the ringback tone signal is received, and when the ringback tone starts, the advertisement is immediately stopped to allow the mobile phone to be used. This uses the paging time of the mobile phone.As the member presses the call button to make a call, the user must stare at the terminal. Therefore, it sends out an advertisement such as a message, voice, still picture, or moving picture, so that it does not interfere with the use of the mobile phone. It is an advertising method that gives a strong impression in a short moment without giving and gives the maximum advertising effect.It is a service that benefits members who watch or listen to advertisement contents by signing up through internet, telephone or fax using this. . This advertisement is stored in advance at the time of manufacture of the terminal, or the member should access the operator system to download the advertisement and store it in the terminal, and the downloaded advertisement must be repeatedly watched a certain number of times.

In order to process the ad above, the following must be done; 1) develop the software of the terminal so that the members can watch the advertisement as much as possible without interrupting the use of the mobile phone; 2) Recruit members through various methods, and at the time of registration, the member's information (age, gender, region, etc.) capable of providing personalized advertisement service should be secured as much as possible; 3) provide a method and procedure for the member to download advertisements, and 4) develop an operating system for the member to download appropriate advertisements and manage the number of times of use and billing; 5) The association between the member database and the advertisement database should be made appropriately so that the advertiser can generate various advertisements from the advertisers and deliver the desired advertisements to the members. 6) Benefit the members so that the service can be continuously provided. And provide services in connection with online e-commerce and offline commerce.

There are a number of methods known at home and abroad by the conventional advertising method using the telephone. In Korea, a special device for listening to advertisements is installed in a general home or company, and after a certain period of time, a free call is provided for a few minutes in exchange for the advertisement. In addition, in the case of a wireless phone, a service company makes a phone call to advertise and pays a certain amount of advertising fee every time. However, because you have to listen to advertisements for a certain period of time and make free calls, when you have to fight urgently, there is a lot of inconvenience that calls for patience and endurance.

In foreign countries, when a member makes a phone call to a member who has already subscribed to a member, a free call service may be provided in exchange for listening to the advertisement by periodically inserting an advertisement in the middle of the call. However, because the advertisement is forcibly heard during the call, the call is disconnected, and if the member is not a member, it causes confusion and the inconvenience caused by the call breakage is inevitable.

Unlike the conventional phone advertisement method, the present invention targets a mobile phone (cellular or PC) member and stores the advertisement at the time of manufacture of the terminal, or downloads it by accessing the operator system using a method such as a mobile web browser (Down Load) saves to the terminal, and allows the advertiser to have maximum advertising effect in a short time by pressing the <call> button to use the mobile phone and paging time until the ringback tone signal is received. In addition, members can watch ads without disrupting the use of mobile phones, and instead grant certain benefits. It is also a service that provides additional benefits when connected to a purchase. In order to provide such a service, the software of the terminal should be modified so that the member can watch the advertisement stored in the terminal, count the number of times, and report it to the operator system.

1 is an advertisement down procedure in the operator system

2 is a system-wide configuration diagram

3 is a mobile phone call signaling procedure

4 is a process block diagram for viewing or listening to advertisement content.

5 is a functional block diagram of voice flow

In order to achieve the above object, the present invention stores the advertisement contents stored in the terminal by pressing a call button on the mobile terminal at the same time as the member is manufactured, or downloaded from the operator system using a method such as Mobile Web Browser. The member is watched, and the member watches the advertisement during a certain period of silence while looking at the LCD screen of the telephone terminal or listening to the ear to know the connection state. If a ringback tone signal is received from the base station while watching the advertisement content, the advertisement is immediately stopped. This is a method that takes full advantage of the characteristics of the mobile phone terminal. In order to apply the general wired phone, it is difficult to promote the business because it is necessary to re-develop the phone by embedding a new IC chip.

There are several ways to store advertisements in the terminal. The method includes 1) storing advertisements in advance when manufacturing the terminal, 2) downloading and accessing the ARS system, and 3) downloading and storing voices as if storing the contents of a call. 4) Downloading to a PC using the Internet and connecting a cable to use an interface such as a serial port, and 5) Downloading using a Mobile Web Browser.

In the case of method 1), storing the advertisement in advance at the time of manufacture of the terminal allows the member to use the service without special manipulation, but since the same advertisement must be repeatedly watched, the interest of the member may be deteriorated, and the advertisement effect gradually decreases. However, the above-mentioned disadvantages can be compensated if the member stores the advertisement in advance at the time of manufacture of the terminal and then downloads the member more than a predetermined number of times. Method 2) is mainly used to download melodies. In case of melody, a buzzer is sounded by a combination of two frequencies to make a sound. This is not a very suitable way to download voice files. In the case of method 3), since voice is downloaded and stored as it is, there is a problem that the quality may be degraded according to the line state. Method 4) is currently used to download MP3 files, which is inconvenient to use by cable to PC.

Method 5) has the advantages over all the above methods because it accesses the operator system using the Mobile Web Browser and downloads the advertisement, and is a very suitable solution for providing this service. The procedure is shown in Figure 1 and described below. The member purchases a terminal capable of processing advertisements (however, if the existing terminal is used, check whether the terminal can be supported by software upgrade); Sign up as a service member. A user who is a member, that is, a subscriber, accesses the system by himself or herself, receives an SMS transmission from the system (step 101), or checks an alarm message for completion of listening to an advertisement on the terminal (step 102), and then moves to the mobile web terminals 201A and 201B. When connecting to the operator system 204 by connecting to the Internet using a browser (step 103), the operator system 204 transmits a menu that the subscriber can select (step 104). The connected subscriber can select the listening frequency (step 105), the advertisement download (step 107), and the suspension (step 114) according to the purpose. If the subscriber selects the listening frequency inquiry (step 105), the operator system 204 transmits to the subscriber the number of times the listening is completed (step 106). When the subscriber selects the advertisement download (step 107), the terminal transmits the listened advertisement and the member information to the operator system 204 (step 108), and the operator system 204 searches for the member D / B 206 and the member. Check the information of (step 109). Here, the member information is used to select an advertisement suitable for the member among the advertisements registered in the advertisement D / B 205. After confirming whether the subscriber can download the advertisement (step 109), the operator system 204 selects an advertisement suitable for the member from the advertisement D / B 205 based on the confirmed member information and transmits it to the mobile telephone terminals 201A and 201B. The advertisement is transmitted (step 110) and the mobile phone terminals 201A and 201B store the advertisement in the corresponding memory (step 111). If an advertisement downloaded to the terminal remains after checking the membership information of step 109 or if all of the monthly limits are heard, an advertisement download impossible message is transmitted (step 113) and connection is terminated. The operator system 204 may transmit and change the contents of the advertisement on a daily, weekly, monthly or seasonal basis, and manages the subscribers to be matched with the desired targets. When the transmission of the advertisement to be downloaded is completed, the operator system 204 sends a message indicating that the download is complete to confirm that the subscriber has successfully downloaded (step 112), and terminates the system connection. On the other hand, if the subscriber selects to stop using the advertising service in step 104 (step 114), the user deletes the advertisement deletion to the connected mobile phone terminals 201A and 201B (step 115). When the download of the suspension is completed, the operator system 204 generates a termination completion message to inform the subscriber that it has been terminated (step 116), and terminates the system connection. The subscription method can be accessed by accessing the operator's homepage of the Internet, or in some cases, by telephone or fax. When registering as a member of the service, his or her personal information, name, age, gender, occupation or hobby, etc. are registered so that the operator system can deliver them as required by the advertiser.

The member will watch the advertisement stored in the terminal until he receives the ringback tone signal from the moment he presses the <call> button and receives the appropriate benefit for the number of times. If the service is to be suspended in the middle of the service, the member can access the operator's system using a method such as Mobile Web Browser, and then terminate the service after deleting the existing advertisement by selecting the suspension according to the description of the system. . If you want to use the service again, you can use the method such as Mobile Web Browser to access the operator system and download the advertisement. In this case, how and how to download is very important.

How to count the number of times your ad was watched

When the number of times is counted at the terminal, a method of notifying the operator system through the exchange immediately by counting the number of times the advertisement is viewed on the terminal or recording the number at the terminal and processing the batch when the next advertisement is downloaded again, the caller In the case of counting at the exchange of the side mobile communication provider, there is a method of counting in the operator system by providing the operator system with information about the number of times a member attempts to make a call.

In the advertisement used in the present invention, a server having customer information and an advertisement server storing advertisements are connected to an operator system to search for both D / Bs, and deliver the appropriate contents to the members (see FIG. 2). The user downloads an advertisement after accessing the operator system using a method such as a mobile web browser, and a member receives the number of times the downloaded advertisement is viewed. There are many different ways to get the benefits: 1) Receive payment when downloading, 2) Receive payment of advertisement fee after completing watching the advertisement for the designated number of advertisements when downloading, 3) After viewing or listening to all the downloaded advertisement contents without receiving the initial download Benefits include downloading the next ad. Here, the benefits granted according to the number of times of viewing the advertisement may be classified into various ways, such as reducing call charges, earning points, and discounting the purchase price of new terminals. That is, firstly, the part that is reduced to call charges is a method of claiming some of the call charges as a benefit for the use of advertisement listening through the invoice issued by the mobile communication service provider by counting the number of times the user listens and setting the benefit amount per listening. to be. Second, it is a method of accumulating points in the system to provide a benefit when the user wants to use for cash or other purposes. Third, when a user wants to purchase a new terminal, first, a part of the terminal purchase cost is paid in advance and the amount of the cost is paid in the form of using the service.

Mobile phone outgoing signal procedure is shown in Figure 3 and the contents are as follows.

When the caller presses the other party's telephone number, the DTMF tones generated here are sent to the caller's wireless base station, and the advertisement transmission stored in the telephone is started;

Checking, at the calling-side radio base station, first confirming the assigned authentication code of the user, and then confirming the telephone number to which the call is to be connected;

Receiving, at the wireless base station, a recipient's telephone number sent by the caller and forwarding the received telephone number to the central center of the wireless communication service provider;

If the number of the received receiver is that of the same wireless telecommunication business station, the wireless telecommunication central center checks whether or not the other party can be received by the wireless base station. If the called party number is a landline telephone or another wireless communication station number rather than the same wireless communication station, transferring the called party number to the called party business station;

Checking, at the receiver side wire / wireless communication business station, whether the receiver is in a reception state through an exchange or a wireless base station, and transmitting the reception status back to the caller side business station;

The caller station checks whether the signal received from the receiver's wired or wireless communication company is in a callable state and transmits the receiver to the caller's phone as a signal through the caller's wireless base station and stops the advertisement being sent. ;

The caller's terminal receives the signal of the called party's call from the caller's exchange and, when the signal is busy, generates a busy signal to indicate that the caller's phone is busy (for example, Tu! Passing poo! Poo!);

Transmitting a sound indicating that the call signal is being transmitted when the other party is in a reception state;

The response signal of the receiver side is transmitted from the wired or wireless communication service provider of the receiver side or the vertical signal is transmitted from the caller side.

In order to provide this service, the function of the terminal must be implemented. The hardware functional block diagram of the voice flow of the terminal is shown in FIG. The part of the present invention is different from the general terminal is designed to operate in two modes. In general, the function is the same as a general terminal (mode 1) .If you sign up to receive an advertisement service and download an advertisement file, it is converted to a service-only mode (mode 2). After accessing the operator system using the same method, select the stop mode (mode 1). The part of interest here is to supply PCM data to a codec, which selects the other party's voice PCM data or auxiliary voice PCM data (voice data stored in memory) using the control signal c6.

The operator system is equipped with a separate advertising database so that the contents of the advertisement can be transmitted in a daily, weekly, monthly or seasonal manner, and connected to the member's database so that the advertiser can match the target with the desired member. For example, by searching for the member's age and gender in the member's database, the advertisement content can be segmented and delivered in the case of a woman in her 20s and a sports advertisement in the case of a man in her 20s.

The present invention does not cause any damage to the member by advertising using the time from the moment the member presses the <call> button to make a call and receives the ringback tone signal by using the characteristics of the mobile terminal. . In addition, by advertising the message, voice, still picture, moving picture, etc. for a short time can impress the members can be expected the maximum advertising effect. In addition, it is possible to advertise variously according to the hierarchy of advertisements by using the member database, and it is a method to receive a certain benefit when a member views an advertisement and a commerce service method connected thereto.

Claims (6)

At the calling terminal (a) accessing an operator system using a mobile web browser of a terminal to download and store an advertisement; (b) sending out the advertisement stored in step (a) for a certain period of time for viewing when the member presses a &lt; call &gt; button of the mobile phone terminal; (c) counting the number of times of watching advertisements in step (b) and notifying the operator system; (d) purchasing the affiliate product in association with the advertisement viewing of step (b); (e) receiving a specified benefit for the number of ad viewings of step (c) and the purchase of a product of step (d) and a method of commerce service associated therewith. The method of claim 1, wherein step (a) (a1) joining a member and constructing a database of personal information including a user's name, age, gender, occupation and hobbies; (a2) receiving advertisements in various genres in the form of music, messages, still images, and moving images from an advertiser and constructing them into a database; (a3) transmitting a selectable menu to a user connected to the Internet through a mobile web browser; (a4) If the user selects the number of listening in the transmission menu of step (a3), the user checks the number of listening completions, and if the user selects the download of the advertisement, it is determined whether or not the advertisement can be downloaded by receiving the received listening advertisement and user information. Downloading an advertisement deletion command to the user's mobile phone terminal if the user selects stop; (a5) If it is possible to download the advertisement as a result of the determination of step (a4), select an appropriate advertisement for the connected user among the advertisements on the database constructed in step (a2) and download the advertisement; step; (a6) when the download is complete, delivering a completion message to the user characterized in that the advertisement and the associated commerce service method. The method of claim 2, wherein the step (a5) selects an advertisement to be downloaded using the user's member information established in the step (a1). The method of claim 1, wherein step (b) (b1) initiating a call by inputting a counterpart phone number and a SEND button; (b2) sending the caller to listen to an advertisement that has been downloaded and stored according to the start of the call of step (b1); And (b3) if the transmitted ring back tone signal is recognized, stopping the advertisement transmitted in step (b2) and transmitting the ring back tone signal so that the caller hears the advertisement; How to service In the system using the mobile phone terminal and a commercial service in connection with the same, An operator system that selects and downloads an appropriate advertisement from among pre-stored advertisements in a mobile phone terminal designated by a connected member subscriber, and provides a predetermined benefit for viewing the downloaded advertisement and purchasing a product; The mobile system downloads and stores an advertisement, and sends the stored advertisement for a predetermined time after the user presses the &quot; call &quot; button to watch the advertisement, counts the number of advertisement viewing times, and informs the operator system. Telephone terminals; Connecting means for connecting between said operator system and a mobile telephone terminal; And And a commerce system for providing product sales and services of a company affiliated with the operator system, and for delivering the benefits available to the operator system to the operator system. The system of claim 5, wherein the operator system A member D / B for constructing and storing a subscribed member information as a database; Advertisement D / B for constructing and storing a database of advertisements of various genres in the form of music, messages, still images, and moving images provided by advertisers; And The member D / B is searched and selected and downloaded from the advertisement D / B suitable for a member subscriber connected based on the search result, and the number of views of the downloaded advertisement is counted or notified by the mobile phone terminal. Advertisement and associated commerce service system, characterized in that it comprises an operation server for paying a specified benefit, and grants a benefit received from the commerce system.