KR20060089792A - System for providing advertisement service and method thereof - Google Patents

Abstract

The present invention relates to an apparatus and method for providing an advertisement service using a ring back tone and a text message, and in particular, a user may access an advertisement agency server through the Internet or receive an advertisement service by accessing an ARS server through a mobile terminal owned by the user. Signing up as a member, and provides a predetermined CMring (advertisement) or advertising message to the caller when the caller connects the call, and after the end of the call to the mobile terminal of the registered caller or receiver subscribed to the detailed information related to the advertising message As it consists of the steps of providing a text message, consumers who want to receive the advertising message can easily register by accessing the ARS server through the mobile terminal as well as the Internet, and the advertising agency can continue the CMring service at regular intervals. Send out a text message asking the consumer to The CMring service can be conveniently converted and terminated, and advertisement-related data such as pictures, pictures, and videos are provided in addition to the text or text corresponding to the advertisement message sent after the end of the call so that the user can better understand the contents of the advertisement message. The present invention relates to an apparatus and a method for providing an advertisement service using a ring back tone and a text message for understanding and long-lasting memories.

Ring back tone, text message, advertising service, advertising agency, ARS server,

Description

Apparatus and method for providing advertisement service using call back tone and text message {SYSTEM FOR PROVIDING ADVERTISEMENT SERVICE AND METHOD THEREOF}

1 is a block diagram showing an advertisement service providing apparatus using a call connection sound and a text message of the present invention.

2 is a view showing the configuration of an advertising agency server applied to the present invention.

3 is a view showing the configuration of a database applied to the present invention.

4 is a flow chart illustrating a process in which a user accesses an advertisement agency server through the Internet and registers as a member.

5 is a flowchart illustrating a process in which a user connects to an ARS server and registers.

6 is a view showing a CMring selection message screen transmitted from the ARS server to the user's mobile terminal and various response message screens transmitted from the ARS server to the user's mobile terminal by the user's selection.

Explanation of symbols for main parts of the drawings

1: caller terminal, 2: carrier server,

3: receiver terminal, 4: agency agency server,

5: database, 6: ARS server,

10: receiving unit, 11: member management unit,

12: advertisement message extraction unit, 13: advertisement-related data extraction unit,

14: purchase information extraction unit, 15: purchase processing unit,

17: transmission unit,

The present invention relates to an apparatus and method for providing an advertisement service using a ring back tone and a text message, and in particular, a consumer who wants to receive an advertisement message can easily register by accessing an ARS server through a mobile terminal as well as the Internet, and an advertising agency. The party sends out a text message asking whether the CMring service is continued at certain intervals so that consumers can conveniently switch and terminate the CMring service as needed.In addition to the text or text corresponding to the advertisement message sent after the call, The present invention relates to an apparatus and method for providing an advertisement service using a ring back tone and a text message to provide an advertisement related data such as a picture, a picture, a video, etc., so that a user can understand the contents of the advertisement message better and remember it for a long time.

Currently, each mobile service provider provides a ring tone service that plays music to the caller when the caller makes a call using his mobile terminal until the other party receives the call.

Such services are currently provided under the names 'coloring' in 011, 'turing' in 016, and 'filling' in 019, and many mobile terminal subscribers use the service for a certain fee.

In addition, a method of providing advertisement based on the music service before call connection is being developed.

This prior art transmits a predetermined advertising message to the sender's terminal when the caller and the receiver are connected to the call, and after the call is terminated, transmits a text message related to the advertising message to the sender or the receiver terminal to increase the efficiency of the advertisement. will be.

However, the prior art is inconvenient to register because the user must be connected to the advertising agency server through the Internet in order to register to receive the advertising service, and once the advertising service has not been terminated or converted by consumers. If not, the service would continue, causing a problem that the user could not easily perform the conversion and termination of the advertising service.

Accordingly, the present invention for solving the above problems is that the user is connected to the advertising agency server through the Internet or access to the ARS server through a mobile terminal owned by the user to sign up as a member that can be provided with the advertising service, the caller By providing a predetermined CMring (advertisement) or advertising message as a ring back tone when the call is connected, and providing the detailed information related to the advertisement message as a text message to the mobile terminal of the sender or the receiver subscribed after the call, Consumers who want to receive advertising messages can easily register by accessing the ARS server through the mobile terminal as well as the Internet, and the advertising agency sends a text message asking whether the CMring service is continued at regular intervals. You can switch and terminate the CMring service conveniently. In addition to the text or text corresponding to the advertising message sent after the call, it provides advertisement related data such as pictures, pictures, and videos so that the user can better understand the contents of the advertising message and remember it for a long time. It is an object of the present invention to provide an apparatus and method for providing an advertisement service using a ring back tone and a text message to store blood type information at the time of signing up and to transmit a text message during blood supply.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings, FIGS. 1 to 6.

1 is a view showing an advertisement service providing apparatus using a call connection sound and a text message of the present invention, the caller terminal 1, the communication operator server (2), the receiver terminal (3), advertising agency server (4), database (5), ARS server (6) is composed roughly.

The caller terminal 1 is a portable mobile communication terminal connected to the communication service provider server 2 through the mobile communication network 4, and generally CDMA mobile phones, PCS, etc. are widely used, and PDAs, general landlines, EMS and MMS. Available 2.5G phones, 3G phones can also be used.

In addition, the caller terminal 1 is a subscriber of the caller or receiver until the call is made with the caller terminal 3 when the caller or the receiver is a subscriber who subscribes to an advertisement service using a ring back tone and a text message provided by the service provider server 2. (2) You will receive an advertising message (call ring tone: CMring).

The receiver terminal 3 is a portable mobile communication terminal which is connected to the communication service provider server 2 through the mobile communication network similarly to the caller terminal 1, and the same type as the caller terminal 1 is used.

The communication service provider server (2) in addition to the normal function of connecting the call between the caller terminal (1) and the receiver terminal (3) between the advertising agency server (4) for the time until the caller makes a call and the call with the receiver Receive the advertising message, advertising data and the purchase information (so-called CMring) provided from the) and has a function to transmit to the caller terminal (1).

The communication service provider server 2 may be a mobile communication service provider or a wire communication service provider. In the case of a mobile communication service provider, each mobile communication service provider is associated with or cooperated with the telephone numbers of the caller terminal 1 and the receiver terminal 3. Regardless, the present invention can be provided.

On the other hand, the advertising agency server (4) is provided in the headquarters of the advertising operation agency that implements the advertising service providing method using the call connection sound and text message according to the present invention, or in the operator's headquarters or wired or wireless data center as needed It is a computer, and is connected to the telecommunication service provider server 2 via a network.

The advertisement agency server 4 includes a database 5 that stores member information, advertisement messages, advertisement related data, purchase information, and the like. It has a function to receive input and join as a member.

In addition, the advertising agency server 4 sends a text message as shown in (a) of FIG. 6 asking whether the user who is receiving the advertising service or the use of the CMring service to a plurality of unspecified mobile communication terminals at regular intervals. The user is registered as a member while storing various personal information input in response to the message.

The ARS server 6 is connected to the user's mobile communication terminal when the user responds (call button) to the text message sent to the user from the advertising agency server (4), voice guidance, for example Voice prompts such as "Please enter your Resident Registration Number", "Please enter your name", "Please enter your blood type", etc. are sent to the user to induce the user to enter their personal information, the entered user's personal information To be transmitted to the advertising agency server (4) to be stored.

And, if the subscription is made through the ARS server 6, the advertising agency server 4 can select the conversion and termination to CMring service or web service as shown in Figure 6 (b) to the user's mobile communication terminal Sends an announcement message and stores the user's choice according to the announcement.

That is, the ARS server 6 allows a user to subscribe to an advertising service using a mobile communication terminal without going through the Internet.

On the other hand, Figure 2 is a diagram showing the internal configuration of the advertising agency server (4) applied to the present invention, the receiving unit 10, member management unit 11, advertising message extraction unit 12, advertising related data extraction unit ( 13), the purchase information extraction unit 14, the purchase processing unit 15, the transmission unit 17 and the database (5).

The receiving unit 10 receives the call connection request signal and the call termination signal of the caller terminal 1 from the communication provider 2, and the caller terminal 1 designates a call key or an end key or other service provider for the service. When the key is pressed, a call establishment request signal or a call end signal is transmitted to the service provider server 2, and the service provider server 2 transmits the received call connection request signal or the call termination signal to the advertisement operation agency server 4; The receiving unit 10 receives the signal input in this way.

The member manager 11 registers and stores a member who subscribes to an advertisement service using a call connection sound and a text message according to the present invention, and extracts caller and receiver information from the caller when the call connection request signal is received. Check membership and manage member information.

The advertisement message extractor 12 extracts an advertisement message to be transmitted to the caller terminal 1 and performs a function of extracting advertisement messages for each time zone, extracting advertisement messages for each customer, or extracting advertisement messages for each region.

The advertisement related data extracting unit 13 extracts advertisement related data. When the receiving unit 10 receives a call termination signal, the advertisement related data extracting unit 13 extracts advertisement related data to be transmitted to the caller terminal 1. do. In this case, the advertisement-related data may be any one of a variety of multimedia, such as text messages, pictures, pictures, videos, and files.

The purchase information extractor 14 extracts purchase information to be transmitted to the caller terminal 1. When a purchase information request signal is received from the caller terminal 1, the purchase information extractor 14 may purchase information related to an advertisement message. Extract The purchase information includes product catalog data, quotation data, and the like.

The purchase processing unit 15 is a part which performs a purchase process of the purchased product based on the purchase request signal including the purchased product information from the caller terminal, and the purchase processing unit 15 displays the sender information and the product information. Extracted and sent to the advertiser server corresponding to the product (not shown) so that the shipment process of the goods is made.

The transmission unit 17 receives the member confirmation signal from the member management unit 11, and then transmits the advertisement message extracted from the advertisement message extraction unit 12 to the calling party terminal 1, the call between the caller and the receiver is terminated. If the caller terminal 1 has a function for transmitting the advertisement-related data. In addition, when the purchaser 17 receives the purchase information request signal from the sender terminal 1, the transmitter 17 transmits the purchase information related to the advertisement message extracted from the purchase information extractor 19 to the caller terminal 1.

The detailed structure of the database 5 constituting the advertising agency server 4 is as shown in Figure 3, the database 5 is

When the subscriber transmits, the subscriber can receive the advertisement message randomly organized by the service provider or the advertisement operation agency server 4 or the advertisement message of the specific advertiser or the advertiser selected by the subscriber and accordingly pays the advertisement fee or provides the mileage. Or a sending member DB 21 in which information of a member who selects a sending member system that provides benefits such as a discount of goods is registered and stored;

When the sender sends a message to the terminal of the service member, the caller can receive the advertisement message. Therefore, the caller can choose to receive the advertisement by paying the advertisement fee or providing the mileage or discount. Receiving member DB (22) to register and store the information of the service subscription member,

Transmitting / receiving in which the member's information is selected and stored when the member becomes the sender by selecting both the sending member system and the receiving member system. Member DB 23,

Advertiser DB (24) for storing the advertiser information to provide the advertising service using the call back tone and text message through the advertising agency agency (4),

When the receiving unit 10 receives the call termination signal from the communication service provider server 2, the advertisement-related data DB that stores advertisement-related data (text information such as text messages, photos, pictures, videos) to be sent to the caller terminal (1) 25,

It consists of an advertisement message DB 26 that stores advertisement messages provided for the time until the caller makes a call and the receiver receives a call.

Referring to the operation of the present invention configured as described above is as follows.

First, a user who owns a mobile communication terminal joins as an advertising service member using an internet network or a mobile communication network.

The process of joining the user as an advertisement service member using the Internet network is as shown in FIG. 4, in which the user connects to the advertisement agency server 4 through the Internet using a terminal such as his personal computer. Enter the personal information (name, address, blood type, etc.) according to the procedure to register as a member and select a sending advertisement member, a receiving advertisement member system, or a sending / receiving advertisement member system, and the advertisement agency server 4 according to the member system selected by the user. The member information is stored in the transmitting member DB 21, the receiving member DB 22, and the transmitting and receiving member DB 23.

Then, the user can select the desired advertising type when registering, and the advertising agency server (4) stores the selected advertising type in the corresponding member DB, membership is made through the Internet network.

On the other hand, membership registration using a mobile communication network is made by the advertising agency server 4 according to the process shown in FIG. 5 by sending a guide message as shown in (a) of FIG. 6 to the user terminal through the communication service provider server (2).

The guide message is sent to the ARS server 6 by the advertising agency server 4 sends a guide message to any mobile communication terminal, and the user who receives the guide message presses a call button. In accordance with the voice guidance message provided from the server 6, the user enters information such as personal information and blood type, the membership is to be made.

After the subscription is made, the advertisement agency server 4 sends a guide message for selecting a CMring service (advertising service), web service conversion, termination, and the like as shown in FIG. 6 (b) to the user terminal. When the user selects the CMring service, the advertisement agency server 4 transmits a guide message to the user terminal to select the transmission member system, the reception member system, and the transmission / reception member system once again.

When a user selects a membership system according to the above guide message, the advertisement agency server 4 stores the user membership information in the membership system DB selected by the user, and then applied for "CMring service" as shown in FIG. Message will be sent to the user.

If the user selects the web service switch, the user terminal applies for the web service as shown in (d) of FIG. 6. After sending the message, and the user chooses to cancel, you terminated the CMring service as shown in (e) of FIG. Message is sent to the user to check the information selected by the user.

The advertisement agency server 4 sends a guide message as shown in FIG. 6 (a) to a user who has previously performed an advertisement reception service (CMring) every certain period (for example, one month cycle). You can freely terminate and switch the CMring service.

When a call request signal is transmitted from any caller terminal 1 to the receiver terminal 3 in the state where user registration is made by a series of processes as described above, the service provider server 2 transmits the caller terminal 1. Is connected to the receiver terminal (3) detects the call request signal and supplies it to the advertising agency server (4), the member management unit 11 of the advertising agency server (4) the caller terminal (1) and the receiver terminal (3) ), The sender and the receiver are authenticated as members.

If the sender and the receiver are both members, or if either side is a member, the advertisement message stored in the advertisement message DB 26 to the caller terminal 1 is provided as a ring back tone.

If the call is connected while the ring tone is being provided, the advertisement message is immediately stopped.When the call is ended, a predetermined advertisement message is sent to the caller, the receiver, or both the caller and the receiver according to the caller's and receiver's membership information. It is sent out.

The advertisement message sent out after the call is multimedia information such as detailed text message, video, picture, etc., which can further promote the advertisement product, and when the user who receives this information purchases the product, the purchase processing unit 15 processes the purchase. Will be done.

Members who receive the advertising message provided by the present invention at the time of call are given a certain mileage or product discount.

On the other hand, in the present invention, when users sign up for membership to save the blood type information of members.

As a result, when a specific blood type urgent request is made from a hospital or other medical institution, it is urgently looking for the blood through the self-contained database. "Your blood donation can save a life." . " By sending a guide message that will be able to induce blood donation more easily.

As described above, the present invention includes the steps of a user accessing an advertising agency server through the Internet or accessing an ARS server through a mobile terminal owned by the user and signing up as a member who can be provided with an advertising service, and calling the caller. Providing a predetermined CMring (advertisement) or advertising message as a ring back tone, and providing detailed information related to the advertising message as a text message to the mobile terminal of the sender or receiver who subscribed after the call. Consumers who want to be provided can easily register by accessing the ARS server through mobile terminals as well as the Internet, and the advertising agency sends a text message that asks whether the CMring service is to be continued at regular intervals. For easy conversion and termination In addition to the text or text corresponding to the advertisement message sent after the completion, the advertisement related data such as a picture, a picture, or a video is provided so that the user can understand the contents of the advertisement message and remember it for a long time. The effect of providing the advertising service providing apparatus and method can be expected.

Claims (9)

In a method for providing an advertising service using a ring tone and a text message in the advertising agency server, Registering a user as a CMring service member using a wired or wireless communication network; Receiving a call request signal of a caller terminal from a telecommunications provider; Extracting an advertisement message from the advertisement database; Transmitting the advertisement message to the communication service provider so as to be provided as a ring back tone of a caller terminal; Stopping transmission of an advertisement message upon receiving a call connection signal from the telecommunications provider; Extracting advertisement related data corresponding to the advertisement message at the end of the call and transmitting the advertisement related data to the sender or the receiver terminal; Advertising service providing method using a call connection sound and a text message, characterized in that consisting of. The method of claim 1, Membership is made while the user connects directly to the advertising agency server through the wired internet network and enters personal information and blood type information. When registering, the user selects the advertisement type, the receiving member system and the transmitting / receiving member system as well as the advertisement type. Advertisement service providing method using a call connection sound and a text message. The method of claim 1, Membership is Transmitting, by the advertising agency server, a message prompting whether the CMring service is subscribed to the user's mobile terminal; Accessing the ARS server by pressing a call button, the user receiving the announcement message; Registering a user by inputting personal information of the user according to the voice guidance of the ARS server; Advertising service providing method using a call connection sound and a text message, characterized in that consisting of. The method of claim 1, wherein the blood type information of the member inputted at the time of membership registration is stored in the member DB so that when a blood request is received from a medical institution, a text message informing the members of the supply of blood can be sent out so that blood can be quickly collected. Advertising service providing method using a call connection sound and a text message characterized in that. The method of claim 1, wherein the advertisement-related data is at least one of a text message, a picture message, a photo message, a video, and a file. In the advertisement service providing apparatus using a call connection sound and a text message, A communication service provider server which interconnects the caller terminal and the receiver terminal; Register and authenticate users who access through the Internet, and output a predetermined advertising message when the caller and receiver call, and after the end of the call, the advertisement corresponding to the advertising message to the sender or receiver according to the registration status An advertising agency server for transmitting data; An ARS server that transmits a predetermined voice guidance message when a user's mobile communication terminal is connected to induce a user to register; A database that stores member information and advertisement data to be provided through a ring tone; Ad service providing apparatus using a call connection sound and a text message, characterized in that consisting of. The method of claim 6, wherein the advertising agency server, A receiving unit which receives a call connection request signal of a caller terminal from a communication service provider server; A member manager for extracting caller and receiver information from the call connection request signal to check whether the caller or receiver is a member and to manage member information; An advertisement message extracting unit which extracts an advertisement message to be transmitted from the advertisement message database; An advertisement related data extraction unit for extracting advertisement related data from an advertisement related database; After receiving the member confirmation signal by the member management unit and transmits the advertising message extracted from the advertising message extraction unit to the caller terminal through the communication operator server, the caller terminal or the receiver terminal through the communication operator server at the end of the call between the caller and the receiver Transmission unit for transmitting the advertisement-related data to the; Ad service providing apparatus using a call connection sound and a text message, characterized in that consisting of. 7. The apparatus of claim 6, wherein the advertisement related data includes at least one of a text message, a video message, and a file. The method of claim 6, wherein the blood type information of the member inputted at the time of membership registration is stored in the member DB so that when a blood request is received from the medical institution, a text message informing the members of the supply of blood can be sent out so that blood can be promptly collected Advertisement service providing device using a call connection sound and a text message characterized in that.

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