JP2008085512A - Information distribution system, portable terminal and information distributing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information distribution system capable of forming advertisement data with a moving picture and using a memory of relatively small capacity. <P>SOLUTION: In a portable communication terminal 100, setting for permitting an advertisement display output and setting for timing (in normal waiting mode or during executing mailer, video telephone, browser, sound reproduction or the like) to output an advertisement are performed in advance. An advertisement distribution server 400 performs streaming distribution of advertisement information of a moving picture to the portable communication terminal 100 at the setting timing. The portable communication terminal 100 receives the advertisement information of a moving picture subjected to the streaming distribution, outputs the advertisement information of a moving picture to a display part 108 and notifies the advertisement distribution server 400 of the number of times of outputting the advertisement information of a moving picture. The advertisement distribution server 400 calculates a discount amount on the basis of the number of outputting times collected from the portable communication terminal 100 and notifies the portable communication terminal 100 of the discount amount. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an information distribution system, a portable terminal, and an information distribution method, and more particularly to an information distribution system, a portable terminal, and an information distribution method in which advertisement information from an advertiser is distributed to a portable terminal via a communication network.

  There is a service in which a call charge is discounted by dialing a specific number before starting a voice call and listening to a voice advertisement sent from the dial destination.

  On the other hand, Patent Document 1 discloses a portable communication terminal that has a browser function and downloads various information and advertisement data from a server built on a network.

  In this portable communication terminal, when the standby mode is started, the advertisement data stored in the storage means is taken out, the advertisement data is displayed on the display means, and then the standby mode is entered. Further, the number of displayed advertisement data and the like are transmitted to the WWW server.

  On the other hand, a prize providing server in the WWW server determines a prize based on the number of browsing times and browsing time of the advertisement data transmitted from the mobile communication terminal, and provides and transmits the prize to the mobile communication terminal.

  Examples of other information distribution systems of this type are disclosed in Patent Documents 2 to 4.

JP 2006-079203 (paragraphs 0002, 0037, 0044, 0047, 0074 and FIG. 1) JP 2000-268090 A JP 2002-259819 A JP 2005-222126 A

  However, conventional advertisement data is generally text or still images, and is difficult to see and has a problem that it is difficult to increase the audience rating. On the other hand, video is more visible to the user than text or still images, and it is easy to increase the audience rating. However, since the amount of information is larger than text or still images, it is necessary to increase the memory capacity. It is difficult for a device such as a portable terminal that requires downsizing.

  On the other hand, although the above-mentioned Patent Document 1 describes “advertisement data”, there is no description that it particularly includes moving images, and no measures are taken to reduce the amount of information. In addition, none of the other Patent Documents 2 to 4 discloses a technique for configuring advertisement data as a moving image.

  SUMMARY OF THE INVENTION An object of the present invention is to provide an information distribution system, a portable terminal, and an information distribution method capable of composing advertisement data with moving images and using a memory with a relatively small capacity.

  In order to solve the above problems, an information distribution system according to the present invention is an information distribution system in which advertisement information from an advertiser is distributed to a mobile terminal via a communication network, and permits advertisement display output in the mobile terminal. Means for setting whether or not to output the advertisement, and setting the timing for outputting the advertisement and the timing for outputting the advertisement. Means for streaming the advertisement information including the video received from the advertiser to the mobile terminal via a predetermined timing, and means for receiving the advertisement information including the video to be streamed on the mobile terminal. It is characterized by.

  The mobile terminal according to the present invention is a mobile terminal that distributes advertisement information from an advertiser via a communication network, and sets whether to permit advertisement display output and the timing to output an advertisement. Means for performing the streaming distribution from the advertisement distribution server to the predetermined timing via the communication network when the setting for permitting the advertisement display output and the timing for outputting the advertisement are set. Means for receiving advertisement information including the moving image.

  The information distribution method according to the present invention is an information distribution method in which advertising information from an advertiser is distributed to a mobile terminal via a communication network, and setting whether to permit advertisement display output in the mobile terminal And a first step for setting a timing for outputting an advertisement, and a setting for permitting the advertisement display output and a setting for a timing for outputting an advertisement. A second step of streaming the advertisement information including the video received from the advertiser to the mobile terminal at a predetermined timing; and a third step of receiving the advertisement information including the video to be streamed on the mobile terminal. It is characterized by that.

  Here, the operation of the present invention will be described. Setting to permit advertisement display output in advance and timing to output advertisement (for example, normal standby or mailer, television (hereinafter referred to as TV) telephone, browser, music playback, etc.) settings on the mobile terminal Keep going. The advertisement distribution server performs streaming distribution of the moving image advertisement information to the mobile terminal at the set timing. The mobile terminal receives the advertisement information of the streaming-distributed moving image, outputs it to the display unit, and notifies the advertisement distribution server of the number of times of output. The advertisement distribution server calculates a discount amount (incentive) based on the number of outputs collected from the mobile terminal, and notifies the mobile terminal. In addition, the advertisement distribution server notifies the advertiser apparatus of information related to the advertisement fee calculated from the number of advertisements output on the mobile terminal.

  According to the present invention, since the above configuration is included, an information distribution system, a portable terminal, and an information distribution method that can configure advertisement data as a moving image and that can use a relatively small memory can be obtained.

  The best mode of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is a configuration diagram of an example of an information distribution system according to the present invention.

  Referring to the figure, an example of an information distribution system is a mobile terminal, for example, a mobile communication terminal 100, a base station 200, a communication network 300, an advertisement distribution server 400, and one or a plurality of advertiser apparatuses 500 ( As an example, it includes three advertiser apparatuses 500-1 to 500-3).

  The mobile communication terminal 100 communicates with the advertisement distribution server 400 via the base station 200 and the communication network 300, and the advertisement distribution server 400 communicates with the advertiser device 500 via the communication network 300.

  In addition, the mobile communication terminal 100, the advertisement distribution server 400, and the advertiser device 500 operate under program control.

  Next, an exemplary configuration of the mobile communication terminal 100 will be described. FIG. 2 is a configuration diagram of an example of the mobile communication terminal 100.

  The mobile communication terminal 100 is an information communication device capable of transmitting and receiving information via the base station 200 and the communication network 300, for example, a mobile phone or a PDA (personal digital assistant).

  Referring to the figure, the mobile communication terminal 100 includes a wireless communication unit 101, a control unit 102, a data storage unit 103, a speaker 104, an input unit 105, an audio processing unit 106, a display control unit 107, a display, Unit 108 and transmission lines 111 to 116.

  The wireless communication unit 101 is connected to the input unit 105 via the transmission line 111, the control unit 102 is connected to the audio processing unit 106 via the transmission line 112, and the data storage unit 103 is connected to the display control unit via the transmission line 113. 107 is connected. Further, these transmission lines 111 to 113 are commonly connected to the transmission line 115.

  The speaker 104 is connected to the transmission line 115 via the transmission line 114. The display control unit 107 is connected to the display unit 108 via the transmission line 116.

  The radio communication unit 101 transmits and receives radio signals to and from the base station 200 via an antenna (not shown). The input unit 105 includes a numeric keypad for inputting various information operations, a scroll / decision key, and the like. The voice processing unit 106 performs voice signal processing for input / output to a transmitting unit (sending microphone) and a receiving unit (receiving speaker) (not shown). The display unit 108 outputs various information such as characters and images (moving images and still images). A display control unit 107 controls display output of the display unit 108.

  The speaker 104 outputs musical sounds, voices, and notification sounds. The data storage unit 103 stores a telephone directory, transmission / reception mail, incoming / outgoing call information, content, application program, various settings of a mobile phone terminal, and the like. The control unit 102 controls a telephone function (TV phone function), a mail function, a web connection (browser) function, an imaging function by a camera unit (not shown), and each unit (101, 103 to 107) of the mobile communication terminal 100.

  In addition, the mobile communication terminal 100 has a function of receiving and displaying advertisement information of moving images that are stream-distributed from the advertisement distribution server 400. That is, when the advertisement information of the moving image is stream-distributed from the advertisement distribution server 400, the control unit 102 sequentially stores a part of the advertisement information in the data storage unit 103, and further displays the contents of the data storage unit 103 with display control. The image is displayed on the display unit 108 via the unit 107. The control unit 102 repeats this control until the distribution of the advertisement information is completed.

  That is, the control unit 102 has a function of receiving, in real time, advertisement information of moving images that are stream-distributed from the advertisement distribution server 400.

  Next, the configuration of the advertisement distribution server 400 will be described. The advertisement distribution server 400 is an information processing apparatus such as a workstation server. FIG. 3 is a configuration diagram of an example of the advertisement distribution server 400.

  Referring to the figure, an example of the advertisement distribution server 400 includes an advertisement information database 401, a user information database 402, and a control unit 403.

  The advertisement information database 401 stores advertisement information including moving images received from the advertiser apparatus 500 via the communication network 300. The user information database 402 stores user information including the ID (identification) of the mobile communication terminal 100 to which the advertisement information is distributed, and user attributes (age, gender, residence, etc.). In addition, the control unit 403 performs control for extracting advertisement information based on the user attribute from the advertisement information database 401 for each predetermined period and streaming delivery to the mobile communication terminal 100.

  Next, the operation of an example of the information distribution system according to the present invention will be described. FIG. 4 is a flowchart showing the operation of an example of the information distribution system according to the present invention.

  First, as an initial setting, whether or not advertisement display output is permitted in the mobile communication terminal 100 and the timing at which an advertisement is output (for example, during normal standby or when executing mailer, TV phone, browser, music playback, etc.) Make settings for.

  Next, advertisement information including a moving image desired to be distributed is transmitted from the advertiser apparatus 500, for example, the advertiser apparatus 500-1, to the advertisement distribution server 400 (step S101 in FIG. 4).

  When receiving the advertisement information including the moving image, the control unit 403 of the advertisement distribution server 400 stores it in the advertisement information database 401 (step S102 in FIG. 4).

  Next, the control unit 403 of the advertisement distribution server 400, based on the user attribute stored in the user information database 402, is set based on the user attribute when the mobile communication terminal 100 is set to permit advertisement display output. Necessary advertisement information is extracted from the advertisement information including the moving image stored in 401, and is streamed to the mobile communication terminal 100 at a predetermined timing (step S103 in FIG. 4).

  Next, the control unit 108 of the mobile communication terminal 100 sequentially stores a part of the advertisement information including the moving image streamed from the advertisement distribution server 400 in the data storage unit 103 (step S104 in FIG. 4).

  Next, the control unit 108 of the mobile communication terminal 100 displays a part of the advertisement information including the moving image stored in the data storage unit 103 on the display unit 108 via the display control unit 107 (step S105 in FIG. 4). . The control unit 102 repeats this control until the distribution of the advertisement information is completed. At this time, the control unit 108 of the mobile communication terminal 100 counts the number of received advertisement information (step S105). Note that one piece of advertisement information including a streaming-distributed moving image is counted as one piece of advertisement information.

  Next, the control unit 108 of the mobile communication terminal 100 transmits the counted number of advertisement information and the broadcast time of the advertisement information or the data amount of the advertisement information to the advertisement distribution server 400 periodically or at a predetermined timing (FIG. 4). Step S106).

  Next, the control unit 403 of the advertisement distribution server 400 calculates billing information for the mobile communication terminal 100, that is, a discount (incentive) based on the count information collected from the mobile communication terminal 100 (step S107 in FIG. 4). The billing information is transmitted to the mobile communication terminal 100 (step S108 in FIG. 4).

  Next, the wireless communication unit 101 of the mobile communication terminal 100 receives the billing information transmitted from the advertisement distribution server 400 (step S109 in FIG. 4).

  Next, the control unit 403 of the advertisement distribution server 400 transmits billing information related to the advertisement fee calculated from the viewing state (number of times, number of terminals, etc.) of the advertisement information on the mobile communication terminal 100 to the advertiser apparatus 500-1 ( Step S110 in FIG. 4).

  Next, advertiser apparatus 500-1 receives the billing information transmitted from advertisement distribution server 400 (step S111 in FIG. 4).

  Next, an exemplary operation of the mobile communication terminal 100 will be described. FIG. 5 is a flowchart showing an example of the operation of the mobile communication terminal 100 according to the present invention.

  First, the control unit 108 of the mobile communication terminal 100 sets a standby state or a state where a predetermined function (mailer, TV phone, browser, music playback, etc.) is activated (step S301 in FIG. 5).

  Next, the control unit 108 of the mobile communication terminal 100 determines whether or not the setting for permitting the advertisement display output has been made in advance (step S302 in FIG. 5).

  When the setting is not made (in the case of “No” in step S302 in FIG. 5), the operation of the mobile communication terminal 100 according to the present invention is finished.

  On the other hand, when the setting is made (in the case of “Yes” in step S302 in FIG. 5), the control unit 108 of the mobile communication terminal 100 determines whether or not the advertisement information should be output at the set timing. If the advertisement information is to be output at the set timing (step S303 in FIG. 5), the advertisement information to be output is extracted from the data storage unit 103 (step S304 in FIG. 5).

  Next, the control unit 108 of the mobile communication terminal 100 causes the display unit 108 to output advertisement information through the display control unit 107 according to the set form (step S305 in FIG. 5).

  The advertisement information output at this time is, for example, advertisement information based on a moving image in the case of standby reception or videophone communication, and advertisement information based on a still image during mail or music playback, and is set in advance for each function. Information is extracted and output.

  Note that the combination of steps S304 and S305 in FIG. 5 corresponds to step S105 in FIG.

  The display method on the display unit 108 of the mobile communication terminal 100 also includes a method of switching between the output information for the set use function and the distributed advertisement information and displaying the screen of the output information for the set use function. It is possible to apply, for example, a method of displaying advertisement information partially overlaid on a small screen, or a method of overlappingly displaying a screen of output information in a use function set on a small screen on a portion of the advertisement information screen.

  According to the present invention, since it has a configuration for streaming distribution of advertisement information including moving images to the mobile communication terminal 100, the memory capacity is reduced as compared with a configuration in which all advertisement information is stored in a memory and then displayed on a display unit. And cost reduction is possible.

  In addition, the moving image is easily noticeable to the user, and the audience rating can be increased more than the text or still image advertisement.

  In addition, advertising information distributed to mobile communication terminals can be viewed actively or unconsciously by users, and the resulting discounts (incentives) are also given, which is a great advantage for users. It becomes.

  Further, since the advertiser also distributes advertisement information according to the user attributes and the fee is calculated based on the actual viewing by the user, satisfactory cost and effect can be obtained.

  Also, since the advertisement information is not viewed before using the terminal (before calling), but is automatically viewed in a spare time or automatically, a video advertisement can be viewed in a spare time like a train hanging advertisement. It is possible, and there is an advantage that the user is killed time.

It is a block diagram of an example of the information delivery system which concerns on this invention. 1 is a configuration diagram of an example of a mobile communication terminal 100. FIG. 2 is a configuration diagram of an example of an advertisement distribution server 400. FIG. It is a flowchart which shows operation | movement of an example of the information delivery system which concerns on this invention. It is a flowchart which shows operation | movement of an example of the portable communication terminal 100 which concerns on this invention.

Explanation of symbols

100 Mobile communication terminal
101 Wireless communication unit
102 Control unit
103 Data storage
104 Speaker
105 Input section
106 Speech processing unit
107 Display control unit
108 display part 111-116 transmission line
200 base station
300 Communication network
400 Advertisement distribution server
401 Advertising information database
402 User information database
403 control unit
500 Advertiser device

Claims (12)

An information distribution system in which advertising information from advertisers is distributed to mobile devices via a communication network,
Means for setting whether to permit advertisement display output in the mobile terminal and setting the timing for outputting the advertisement;
The advertisement information including the video received from the advertiser from the advertisement distribution server to the mobile terminal via the communication network when the setting for permitting the advertisement display output and the timing for outputting the advertisement are performed. Means for streaming distribution at a predetermined timing;
Means for receiving advertisement information including the moving image to be streamed in the portable terminal. Means for counting the number of advertisement information received after receiving the advertisement information including the video in the mobile terminal;
Means for transmitting the number of advertisement information counted in the mobile terminal to the advertisement distribution server;
The said advertisement delivery server calculates the charging information with respect to the said portable terminal based on the count information collected from the said portable terminal, The means to transmit the charging information to the said portable terminal are included. Information distribution system. Means for transmitting, to the advertiser, billing information relating to an advertising fee calculated from the number of times the mobile terminal has viewed the advertisement information in the advertisement distribution server;
The information distribution system according to claim 2, further comprising means for receiving billing information related to the advertising fee at the advertiser.   The information distribution according to any one of claims 1 to 3, wherein a moving image or a still image is transmitted from the advertisement distribution server to the mobile terminal via the communication network according to a type of timing for outputting an advertisement. system. A mobile device that receives advertising information from advertisers over a communications network,
Means for setting whether to allow advertisement display output and setting the timing for outputting advertisements;
When the setting for permitting the advertisement display output and the setting for the timing for outputting the advertisement are made, the video from the advertiser streamed at a predetermined timing from the advertisement distribution server via the communication network is included. Means for receiving advertisement information. Means for counting the number of advertisement information received after receiving the advertisement information of the video;
Means for transmitting the counted number of advertisement information to the advertisement distribution server;
6. The portable terminal according to claim 5, further comprising means for receiving, from the advertisement distribution server, billing information calculated based on the counting information collected from the portable terminal in the advertisement distribution server.   The mobile terminal according to claim 5 or 6, wherein a moving image or a still image is transmitted from the advertisement distribution server to the mobile terminal via the communication network according to a type of timing for outputting an advertisement.   Means for switching and displaying the output information and the distributed advertisement information in the set use function; means for displaying the advertisement information in a small screen on a part of the screen of the output information; and The portable terminal according to claim 5, further comprising at least one of means for displaying the output information screen in a small screen on a part of the screen. An information distribution method in which advertisement information from an advertiser is distributed to a mobile terminal via a communication network,
A first step of setting whether to permit advertisement display output in the mobile terminal and setting a timing for outputting an advertisement;
The advertisement information including the video received from the advertiser from the advertisement distribution server to the mobile terminal via the communication network when the setting for permitting the advertisement display output and the timing for outputting the advertisement are performed. A second step of streaming distribution at a predetermined timing;
And a third step of receiving advertisement information including the moving image to be distributed by the mobile terminal. A fourth step of counting the number of advertisement information received after receiving the advertisement information including the video in the mobile terminal;
A fifth step of transmitting the number of advertisement information counted in the mobile terminal to the advertisement distribution server;
10. The sixth step of calculating billing information for the portable terminal based on the count information collected from the portable terminal in the advertisement distribution server and transmitting the billing information to the portable terminal. Information delivery method described. A seventh step of transmitting, to the advertiser, billing information related to an advertisement fee calculated from the number of times the advertisement information is viewed on the mobile terminal in the advertisement distribution server;
The information distribution method according to claim 10, further comprising an eighth step of receiving billing information related to the advertising fee at the advertiser.   The information distribution according to any one of claims 9 to 11, wherein a moving image or a still image is transmitted from the advertisement distribution server to the mobile terminal via the communication network according to a type of timing for outputting an advertisement. Method.

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