WO2004049226A1 - Advertising system using mobile phone and the method thereof - Google Patents

Advertising system using mobile phone and the method thereof Download PDF

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Publication number
WO2004049226A1
WO2004049226A1 PCT/KR2003/002439 KR0302439W WO2004049226A1 WO 2004049226 A1 WO2004049226 A1 WO 2004049226A1 KR 0302439 W KR0302439 W KR 0302439W WO 2004049226 A1 WO2004049226 A1 WO 2004049226A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
video
mobile communication
communication
unit
Prior art date
Application number
PCT/KR2003/002439
Other languages
French (fr)
Inventor
Hoo Hwang
Original Assignee
Hoo Hwang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020020074563A external-priority patent/KR20040046597A/en
Priority claimed from KR1020020088389A external-priority patent/KR20040062071A/en
Application filed by Hoo Hwang filed Critical Hoo Hwang
Priority to AU2003284717A priority Critical patent/AU2003284717A1/en
Publication of WO2004049226A1 publication Critical patent/WO2004049226A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertising system using a mobile phone and the method thereof, and in particular to an advertising system using a mobile phone and the method thereof in which a user receives a certain income from an advertisement owner or a service provider who performs an advertisement service, and an advertisement owner enhances a performance of an advertisement in such a manner that a mobile phone subscriber continuously views advertisements even when a mobile phone subscriber powers on an advertisement and uses a character writing function, and to an advertisement system and a method thereof using a mobile phone capable of providing a certain income to an advertisement owner and a customer in such a manner that a corresponding product advertisement is customized based on a customer's trend and preference using a mobile phone and is provided to a customer, and a corresponding product advertisement is automatically viewed to a customer.
  • a mobile phone of a certain company provides a discount of a charge of a wired telephone or a cellular phone (mobile phone, hand phone) on the condition that a voice advertisement and image advertisement are viewed by a user or provides a free charge of a communication.
  • a voice advertisement communication based on a condition that an advertisement sound is inserted instead of a telephone signal sound during a communication of a telephone call, a caller cannot recognize the advertisement even when the caller is connected, and a receiver receives the call.
  • a disconnection of a communication may occur, and the receiver of the telephone hears an advertisement for thereby making inconvenience.
  • an advertisement may disappear. Therefore, it is impossible to achieve a desired purpose of advertisement.
  • the advertisement is randomly performed, neglecting the customer's trends and preference, so that a customer may have a negative effect with respect to the advertisement. Therefore, a new advertisement technique for performing a customer marketing using a mobile phone is urgently needed.
  • FIG. 5 is a view illustrating the entire construction of a mobile communication system performing a video data communication in connection with a conventional communication network.
  • the motion picture advertisement and communication service system there are a plurality of base stations 400 connected through an antenna ANT, a mobile communication terminal 300 in the sides of a plurality of transmitters and receivers for achieving a video data and voice data communication, a mobile communication switch 500 connected with the base station 400 through a communication network and connected with the mobile communication terminal 300 through a communication way based on a mobile communication service for thereby controlling each base station 400, and a video advertisement communication unit 600 that receives a video advertisement data from an advertisement owner 700 and stores and manages the same wherein the stored video advertisement data is transferred to the mobile communication switch 500 through the communication network 800 or the video advertisement data is transferred to the mobile communication switch 500 through an offline.
  • the above advertisement providing method using the cellular phone and mobile communication terminal is designed to provide an advertisement by a limited method such as a character or voice. Therefore, it is impossible to obtain a desired advertisement effect.
  • a corresponding product advertisement is not customized in maximum based on a customer's age and trend and preference, so that it is impossible to achieve a big attention from customers.
  • an object of the present invention to provide an advertisement system using a mobile communication terminal and a method of the same in which a user automatically views an advertisement message when a mobile phone is turned on or a folder is opened and is switched to an open state. It is another object of the present invention to provide an advertisement system using a mobile communication terminal and a method of the same in which a corresponding product advertisement is customized in maximum based on a customer's age and trend and preference using a mobile communication terminal and is provided to a customer, and a corresponding product advertisement is automatically viewed to a customer, so that an advertisement owner and a customer have a certain income, respectively.
  • Figure 1 is a block diagram of an entire system for providing an advertisement service through a mobile phone according to a preferred embodiment of the present invention
  • Figure 2 is a detailed block diagram of an advertisement service information provider of Figure 1 ;
  • Figure 3 is a flow chart of an entire system for describing an advertisement service method using a mobile phone according to the present invention
  • Figure 4 is a schematic cross sectional view of a mobile phone maintaining a motion picture advertisement according to a preferred embodiment of the present invention
  • Figure 5 is a view illustrating an entire construction of a normal mobile communication system connected with a conventional communication network for thereby achieving a video data communication;
  • Figure 6 is a view illustrating a motion picture advertisement and communication service system using a mobile communication terminal according to the present invention.
  • Figure 7 is a flow chart of an operation state of an advertisement video receiving and video communication of a mobile communication terminal for receiving a motion picture advertisement and communication service of Figure 2 according to the present invention.
  • the mobile phone represents a mechanical device capable of performing a data transmission and receiving operation using a wireless communication such as a portable phone such as a PCS phone, a cellular phone, an IMT-2000, etc., a PDA, a palm top computer, a notebook computer, etc.
  • the advertisement data represents a character, an animation, a motion picture, etc.
  • the audio data represents a human voice, a nature sound, a music, etc.
  • FIG. 1 is a block diagram of an entire system for providing an advertisement service using a mobile phone according to the present invention.
  • an advertisement service providing system using a mobile phone according to the present invention an image advertisement of a display device is not viewed while a call of a cellular phone is received in a communication terminal 100, but an actual advertisement of a wired or mobile communication is performed.
  • An advertisement service information provider 200 connects a communication with the communication terminal 100 and a mobile communication network 150 or a service provider operation station and stores an advertisement requested by an advertisement owner 160.
  • the advertisement owner 160 requests an advertisement to the mobile communication network 100 through the information provider 100 that provides an information related to the advertisement.
  • the advertisement service information provider 200 includes an advertisement database DB 210 capable of transferring a data based on a result that the mobile phone performs an advertisement to an advertisement service provider in such a manner that an advertisement based on the data of a customer processed by the advertisement owner 160 who requests an advertisement is transferred based on a wireless method, and an advertisement management unit 230 for managing so that the advertisement is performed based on the customer's trend and preference of the mobile phone subscriber in the customer database 220.
  • the customer information database 210 stores information concerning a wireless communication subscriber member
  • the advertisement owner information database 220 is an advertisement database storing an information concerning the advertisement owner who wants an advertisement and an advertisement provided by the advertisement owner.
  • the customer database DB 210 and the advertisement database DB provide an advertisement data when the advertisement management unit 230 is used and manage a subscribing information of the advertisement owner 160.
  • Figure 2 is a view illustrating the construction of the advertisement service information provider.
  • the advertisement owner information managing unit 210 of Figure 1 stores the messages inputted by the advertisement owner 160 that is normally authenticated based on a result of the authentication by an advertisement owner authentication unit (not shown).
  • an advertisement request/confirmation unit 232 in which a signal that the wireless communication service provider commands a transmission of the advertisement to the advertisement service system is received through the mobile communication network 150 in the cases that a cellular phone of a member is powered on from a wireless communication service powder or a certain service is waited by opening the clip when the phone is a flip type phone, and a member is checked before the advertisement message is transmitted.
  • an advertisement data processing unit 234 the advertisement message is edited and processed based on a protocol and format discussed with a wireless communication service provider.
  • the advertisement message edited is transferred through the data processing unit 234.
  • a discount processing unit 238 the service server 200 of the advertisement owner 160 corresponding to the advertisement transferred through the transfer unit 236 is connected, and it is checked if the customer is the customer who subscribed the advertisement service. In the case of the customer who requested the advertisement, the discount charge of the communication charge is applied.
  • a charge computation unit 240 the information of the wireless communication subscriber who received the advertisement is summed, and the points of the subscriber are computed to money.
  • the advertisement message of the advertisement owner 160 is displayed on the entire region of the window of the terminal 100 or on a certain region of the window, for example, a certain region of the window such as an upper portion, lower portion, left portion or right portion of the window in the case that the cellular phone is powered on or in the case that the flip is opened when the cellular phone is a flip type phone.
  • the above message is automatically displayed.
  • FIG 3 is a flow chart of an entire system for describing the advertisement service method using a mobile phone.
  • the server 200 of the advertisement service provider in the advertisement service using the mobile phone 100 includes the data of each advertisement and the data of the customers from a plurality of advertisement owners 160.
  • the advertisement owner 160 requests an advertisement at a certain time and in a certain region based on the customer's trends and preference of the mobile phone 100 (S32).
  • the customer data corresponding to the condition provided by the advertisement owner 160 is extracted from the advertisement management unit 230 of the advertisement service server 200 based on the customer's request.
  • the customer data names and the advertisement data are combined (S34).
  • Each advertisement is transferred to a plurality of the mobile phones 100 by requesting to the communication service provider of the mobile communication network 150 so that the advertisement is received or downloaded in cooperation with the network of the wireless communication service provider (S36).
  • the advertisement is transferred to a plurality of the mobile phones 100 based on the segmentation data of the customer, one of a plurality of advertisement images provided by the advertisement service system 200 is selected, and a display screen corresponding to an outgoing number set by the subscriber is selected, and the advertisement image downloaded or received is transferred to a memory or flash memory of the terminal.
  • the advertisement is performed based on the motion picture and sound data stored in or transferred from a plurality of the mobile phones 100. It is confirmed that whether the subscriber of the mobile phone 100 viewed the advertisement, and the transferred or stored motion picture and sound data advertisement are displayed on the display of the mobile phone (S38). Namely, the advertisement image in the advertisement service system is displayed on the display unit of the mobile phone with respect to the mobile communication service subscriber using a wireless application protocol function. The advertisement message of the advertisement owner 160 through the mobile phone is displayed on the terminal 100, for example, an advertisement region of the flash motion picture such as a still picture or playing rabbit is displayed on the entire region of the display region.
  • the advertisement region may be displayed on a part of the region of the windows except for the display advertisement, namely, the region is allocated to the region of the window such as an upper, lower, left or right region of the window.
  • the above method is capable of continuously displaying the advertisement on a part of the region of the window even when the mobile phone subscriber powers on the mobile and uses a certain function such as letter writing function, etc., so that the advertisement owner 16 or the advertisement service has a big advertisement effect.
  • the viewed or connected records are computed by the advertisement management unit 230 of the advertisement service server 200 for thereby providing a certain discount with respect to the income and communication charge of the advertisement effects (S40).
  • the discount may be provided with a certain discount in the charge of the mobile phone or a certain point. The above discount is provided in a discount in the mobile communication charge or in a money payment during the electronic commerce on the Internet.
  • the charges may be discounted based on the discounting level of the communication charge.
  • FIG 4 is a schematic cross sectional view of a mobile phone with a function of a motion picture advertisement according to a preferred embodiment of the present invention. Namely, as shown in Figure 4, even when the common functions of the mobile phone is used such as a letter writing, game, etc., a still advertisement image or a motion picture advertisement is continuously provided in the above embodiment.
  • the advertisement message of the advertisement owner 160 is displayed on a certain portion of the lower side of the display window of the terminal 100, for example, "Loving LG " Namely, the advertisement is displayed on the lower region of the window.
  • the above advertisement is continuously displayed even when the mobile phone subscriber uses any function such as a letter writing, etc. after the mobile phone is powered on, so that the advertisement owner 16 or the advertisement service are significantly enhanced.
  • the mobile communication terminal 300 includes the following elements. Namely, there is provided a voice processing unit 301.
  • An image processing unit 302 is adapted to convert arid compress a user's voice of the mobile communication terminal into an electronic signal.
  • a wireless communication unit 304 is adapted to process signals and to transfer a voice data wherein a channel is formed based on a plurality of base stations 300 and an antenna ANT.
  • An advertisement video storing unit 305 stores a compression video data from the antenna ANT and a voice data from the voice processing unit 301.
  • a controller 303 controls the entire operations of the mobile communication terminal 300 and the operation related to the communication.
  • a LCD unit 307 displays a video data and image advertisement in accordance with a control of the controller 303 and displays a control state of the mobile communication terminal.
  • An operation panel 306 provides the data of various function keys and numeral keys to the controller 303.
  • a folding switching unit 307 is connected with the operation panel 306 and operates upon the folding of the terminal 300.
  • a sync unit 309 is connected with the folding switching unit 307 and the LCD display unit 308 and automatically synchronizes the advertisement channel data and LCD data including a communication time data for a signal process of the advertisement information in accordance with a control of the controller 303.
  • a mobile communication switch 500 controls the base stations 400.
  • a video advertisement communication unit 600 receives the video advertisement data from the advertisement owner 700 and stores and manages the same. The stored video advertisement data are transferred to the mobile communication switch 500 through the communication network 800 or the advertisement data are transferred to the mobile communication switch 500 based on the offline method.
  • a step S72 the mobile communication terminal 300 is in the standby mode for the communication.
  • a step S74 when a call is received from other communication units, the user of the mobile communication terminal opens the flip for receiving an advertisement video transfer service on the LCD unit of the terminal.
  • the mobile communication terminal 300 performs a unfolding operation of the folding switching unit 307, and the mobile communication terminal 300 is connected with a video advertisement communication unit 600 through a corresponding mobile communication switch 500.
  • a step S78 when the connection is done in the step S76, when the numeral keys of the operation panel 306 is pushed, the numbers of the advertisements including the sizes of the advertisement video information are synchronized based on the operation of the sync unit 309 in synchronization with the data transfer information of the operation panel 306 and the LCD unit 308.
  • the video advertisement synchronizing to the sync unit 309 is displayed on the LCD unit 308 in real time, and the viewing of the advertisement image is completed.
  • the advertisement information from the step S80 in which the viewing of the advertisement is completed is connected with the receiver side of the mobile communication terminal 300.
  • a step S84 the mobile communication terminal 300 is connected with another mobile communication terminal, and the video and voice communication time is recorded in a corresponding communication recording portion of the mobile communication switch 500.
  • a step S86 it is judged whether the communication connection between two terminals is finished.
  • a step S88 when the communication is disconnected, the recorded advertisement image viewed time and the communication time between two terminals are transferred to the video advertisement communication unit 600 through the communication network 800.
  • the LCD unit 308 of the user mobile communication terminal automatically displays the advertisement viewing information of the advertisement company and the communication time of the mobile communication terminal.
  • the LCD unit of the mobile communication terminal automatically displays an advertisement video information of the advertisement company when the telephone call is received, and the communication time of the mobile communication terminal.
  • the LCD unit 308 of the mobile communication terminal automatically displays the advertisement viewing information of the advertisement company when the call is transmitted or received and the communication time of the mobile service provider and the mobile communication terminal.
  • the advertisement viewing information of the advertisement company transfers an advertisement image in a range that the region size of a caller's ID for thereby enhancing a convenience in use.
  • the video advertisement information compressed and stored in the mobile communication terminal includes the number of viewings having a motion picture, a voice message and a character.
  • FIG. 6 is a block diagram of a mobile communication terminal for implementing another object of the present invention.
  • a voice processing unit 301 is provided in the mobile communication terminal 300.
  • An image processing unit 302 converts and compresses the voices of the user of the mobile communication terminal.
  • a wireless communication unit 304 processes the signals and transfers the voice data wherein a channel is formed through a plurality of base stations 400 and an antenna ANT.
  • An advertisement video storing unit 305 stores a compression video data from the antenna ANT and a voice data from the voice processing unit 301.
  • a controller 303 controls the entire operations of the mobile communication terminal and the operation related to the communication.
  • a LCD unit 307 displays the received video data and video advertisement in accordance with a control of the controller 303 and displays the entire control states of the mobile communication terminal.
  • An operation panel 306 includes various function keys and numeral keys and provides the key data to the controller 303.
  • a folding switching unit 307 is connected with the operation panel 306 and operates upon when the terminal 300 is unfolded.
  • a sync unit 309 is connected with the folding switching unit 307 and the LCD unit 308 and automatically synchronizes the advertisement channel data and the LCD data including a communication time data for a signal process of the advertisement information.
  • the video mobile communication terminal 300 performs a voice and video data communication with a corresponding base station 400 based on a wireless method.
  • it accesses the video advertisement communication unit 600 through the mobile communication switch 500 and the communication network 800 and receives a video advertisement.
  • the data are converted and compressed through the voice processing unit 302 and are transferred to the base station 400 through the controller 303, the wireless communication unit 304 and the antenna ANT, and a communication path is formed with the mobile communication terminal 300 of the receiver side based on a communication path connection of the mobile communication switch 501 for thereby achieving a video and voice communication.
  • the wireless communication unit 304 of the mobile communication terminal 300 receives a video advertisement from the video advertisement communication unit 600 through the mobile communication switch 500 and the base station 400 based on a wireless method.
  • the received video advertisement is compressed and stored into the advertisement video storing unit 305 in accordance with a control of the controller 303.
  • the controller 303 of the mobile communication terminal 300 sets at least more than one advertisement reproducing mode based on a numeral key input of the operation panel 306, and at least more than video advertisement is read from the advertisement video storing unit 305 in every reproducing mode and is displayed on the screen of the LCD unit 308 in real time in a form of character or is outputted through the speakers in a sound form.
  • a communication path is connected with the receiver side of the mobile communication terminal 300 by the mobile communication switch 500 for thereby achieving a video communication and voice communication with an opponent.
  • the controller 303 selects a corresponding video advertisement from the video advertisement communication unit 600 based on a synchronization of the sync unit 309 when there is a video advertisement viewing request from the user of the mobile communication terminal 300 and transfers through the base station 400 or reads a corresponding video advertisement from the advertisement video storing unit 305 and transfers the same.
  • the controller 303 controls the computations of the video advertisement transfer time, video communication time, video advertisement viewing time and controls each base station 400 and controls the connection of the communication path.
  • the folding switching unit 307 operates the buttons of the operation panel unit 306 when the terminal telephone is connected and disconnected for thereby showing the advertisement.
  • the above process is used as a reference of the communication charge discount of the user who received the advertisement charge bill and advertisement video to the advertisement owner 700 through the video advertisement communication unit 600.
  • Figure 7 is a flow chart of an operation state of an advertisement video receiving and video communication of a mobile communication terminal for receiving a motion picture advertisement and communication service of Figure 2 according to the present invention.
  • the mobile communication terminal 300 When using the motion picture advertisement and communication service according to the embodiments of the present invention, the mobile communication terminal 300 is in the standby mode of the communication state (S72). In the above standby mode, the controller 303 of the mobile communication terminal 300 periodically scans the operation panel 306 and judges whether there is an advertisement video transfer service request. At this time, when a telephone call is received from other communication units, the user of the mobile communication terminal opens the flips for receiving an advertisement video transfer service on the LCD of the terminal (S74). In addition, in the case of the telephone call to other communication units, the flip is also opened like when receiving the call.
  • the mobile communication terminal 300 When the flip of the mobile communication terminal 300 is opened, the mobile communication terminal 300 performs a unfolding operation of the folding switching unit 307, and the identification number of the communication service provider, for example, the identification numbers of the video advertisement communication unit 600 is pressed using the numeral keys of the operation panel 306, and then the calling numbers are pushed. Therefore, the mobile communication terminal 300 is connected with the video advertisement communication unit 600 through a corresponding mobile communication switch 500 (S76).
  • the numeral keys of the operation panel 306 are pushed, the numbers of the advertisements including the sizes of the advertisement video information are synchronized based on the operation of the sync unit 309 with the data transfer information of the operation panel 306 and the LCD unit 308 (S78).
  • Each video advertisement synchronized by the sync unit 309 are received through a public network and is transferred through the base station 400 and the mobile communication switch 500.
  • the video advertisement received is compressed and stored in the advertisement video storing unit 305.
  • the controller 303 of the advertisement video displays a corresponding video advertisement stored in the advertisement video storing unit 305 on the LCD unit 308 in real time.
  • the viewing of the advertisement video is completed (S80)
  • the completed state is informed to the mobile communication switch 500 for thereby achieving a video and voice communication, namely, a direct communication with the receiver side of the mobile communication terminal 300.
  • the communication terminal communicates during the period corresponding to the numbers of the views of the video advertisements and receives a discounted charge by 5-80% with respect to the telephone communication charge by the period corresponding the numbers of the advertisement video.
  • the charges of the telephone calls are discounted by 5-10% corresponding to the viewing time of the advertisement video.
  • the advertisement owner can achieve a desired advertisement effect.
  • the subscribers of the mobile phones are induced to connect the Internet homepage of the advertisement owner for thereby maximizing the advertisement effects.
  • the subscribers of the mobile phones can achieve economical advantages based on a communication charge discount.
  • the users view the advertisement videos provided by the advertisement owner through a mobile communication terminal, so that the user can achieve various services such as a communication charge discount and an increased communication time.
  • the advertisement owner can maximize the effects of the advertisement by providing the advertisement videos through the mobile communication switch. Therefore, in the present invention, both the users of the mobile communication terminals and the advertisement owners can achieve advantages based on a value added service.

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Abstract

The present invention relates to an advertising system using a mobile phone and the method thereof. The subscriber of a mobile communication terminal may continuously see an advertisement even though the user uses a message function by turning on an advertisement, so that the user takes a certain benefit from an advertisement owner or an advertisement service agent, and the advertisement owner can enhance an advertisement effect. It is possible to provide a customized service to a customer based on a customer’s age, preference and trend using a mobile communication terminal. A corresponding product advertisement is automatically viewed to the user, so that the advertisement owner and customer are all satisfied.

Description

Advertising System Using Mobile Phone And The Method Thereof Technical Field
The present invention relates to an advertising system using a mobile phone and the method thereof, and in particular to an advertising system using a mobile phone and the method thereof in which a user receives a certain income from an advertisement owner or a service provider who performs an advertisement service, and an advertisement owner enhances a performance of an advertisement in such a manner that a mobile phone subscriber continuously views advertisements even when a mobile phone subscriber powers on an advertisement and uses a character writing function, and to an advertisement system and a method thereof using a mobile phone capable of providing a certain income to an advertisement owner and a customer in such a manner that a corresponding product advertisement is customized based on a customer's trend and preference using a mobile phone and is provided to a customer, and a corresponding product advertisement is automatically viewed to a customer. BACKGROUND ART
In a mobile phone that is commonly used and is capable of performing a wireless communication, a mobile phone of a certain company provides a discount of a charge of a wired telephone or a cellular phone (mobile phone, hand phone) on the condition that a voice advertisement and image advertisement are viewed by a user or provides a free charge of a communication. However, in a voice advertisement communication based on a condition that an advertisement sound is inserted instead of a telephone signal sound during a communication of a telephone call, a caller cannot recognize the advertisement even when the caller is connected, and a receiver receives the call. In the advertisement insertion during the communication, a disconnection of a communication may occur, and the receiver of the telephone hears an advertisement for thereby making inconvenience. In the case of a letter writing or a mobile game or in the case of other mobile functions, an advertisement may disappear. Therefore, it is impossible to achieve a desired purpose of advertisement. The advertisement is randomly performed, neglecting the customer's trends and preference, so that a customer may have a negative effect with respect to the advertisement. Therefore, a new advertisement technique for performing a customer marketing using a mobile phone is urgently needed.
In addition, in the advertisement providing methods using a conventional cellular phone and a mobile communication terminal, there is an advertisement providing method in which an advertisement owner provides a product or a service advertisement to a customer through a universal communication network for a voice communication such as a telephone network or the Internet network. An example of the advertisement providing system using a mobile communication terminal will be described with reference to Figure 1. Figure 5 is a view illustrating the entire construction of a mobile communication system performing a video data communication in connection with a conventional communication network. As shown in Figure 5, in the motion picture advertisement and communication service system, there are a plurality of base stations 400 connected through an antenna ANT, a mobile communication terminal 300 in the sides of a plurality of transmitters and receivers for achieving a video data and voice data communication, a mobile communication switch 500 connected with the base station 400 through a communication network and connected with the mobile communication terminal 300 through a communication way based on a mobile communication service for thereby controlling each base station 400, and a video advertisement communication unit 600 that receives a video advertisement data from an advertisement owner 700 and stores and manages the same wherein the stored video advertisement data is transferred to the mobile communication switch 500 through the communication network 800 or the video advertisement data is transferred to the mobile communication switch 500 through an offline. However, the above advertisement providing method using the cellular phone and mobile communication terminal is designed to provide an advertisement by a limited method such as a character or voice. Therefore, it is impossible to obtain a desired advertisement effect. In addition, a corresponding product advertisement is not customized in maximum based on a customer's age and trend and preference, so that it is impossible to achieve a big attention from customers. DISCLOSURE OF INVENTION
Accordingly, it is an object of the present invention to provide an advertisement system using a mobile communication terminal and a method of the same in which a user automatically views an advertisement message when a mobile phone is turned on or a folder is opened and is switched to an open state. It is another object of the present invention to provide an advertisement system using a mobile communication terminal and a method of the same in which a corresponding product advertisement is customized in maximum based on a customer's age and trend and preference using a mobile communication terminal and is provided to a customer, and a corresponding product advertisement is automatically viewed to a customer, so that an advertisement owner and a customer have a certain income, respectively. BRIEF DESCRIPTION OF THE DRAWINGS
The present invention will become better understood with reference to the accompanying drawings which are given only by way of illustration and thus are not limitative of the present invention, wherein;
Figure 1 is a block diagram of an entire system for providing an advertisement service through a mobile phone according to a preferred embodiment of the present invention;
Figure 2 is a detailed block diagram of an advertisement service information provider of Figure 1 ; Figure 3 is a flow chart of an entire system for describing an advertisement service method using a mobile phone according to the present invention;
Figure 4 is a schematic cross sectional view of a mobile phone maintaining a motion picture advertisement according to a preferred embodiment of the present invention;
Figure 5 is a view illustrating an entire construction of a normal mobile communication system connected with a conventional communication network for thereby achieving a video data communication;
Figure 6 is a view illustrating a motion picture advertisement and communication service system using a mobile communication terminal according to the present invention; and
Figure 7 is a flow chart of an operation state of an advertisement video receiving and video communication of a mobile communication terminal for receiving a motion picture advertisement and communication service of Figure 2 according to the present invention. BEST MODE FOR CARRYING OUT THE INVENTION
The advertisement system using a mobile phone and a method of the same according to the present invention will be described with reference to the accompanying drawings. In the descriptions of the present invention, the mobile phone represents a mechanical device capable of performing a data transmission and receiving operation using a wireless communication such as a portable phone such as a PCS phone, a cellular phone, an IMT-2000, etc., a PDA, a palm top computer, a notebook computer, etc. In addition, the advertisement data represents a character, an animation, a motion picture, etc. The audio data represents a human voice, a nature sound, a music, etc.
Figure 1 is a block diagram of an entire system for providing an advertisement service using a mobile phone according to the present invention. In an advertisement service providing system using a mobile phone according to the present invention, an image advertisement of a display device is not viewed while a call of a cellular phone is received in a communication terminal 100, but an actual advertisement of a wired or mobile communication is performed. An advertisement service information provider 200 connects a communication with the communication terminal 100 and a mobile communication network 150 or a service provider operation station and stores an advertisement requested by an advertisement owner 160. The advertisement owner 160 requests an advertisement to the mobile communication network 100 through the information provider 100 that provides an information related to the advertisement. In addition, the advertisement service information provider 200 includes an advertisement database DB 210 capable of transferring a data based on a result that the mobile phone performs an advertisement to an advertisement service provider in such a manner that an advertisement based on the data of a customer processed by the advertisement owner 160 who requests an advertisement is transferred based on a wireless method, and an advertisement management unit 230 for managing so that the advertisement is performed based on the customer's trend and preference of the mobile phone subscriber in the customer database 220.
The customer information database 210 stores information concerning a wireless communication subscriber member, and the advertisement owner information database 220 is an advertisement database storing an information concerning the advertisement owner who wants an advertisement and an advertisement provided by the advertisement owner. The customer database DB 210 and the advertisement database DB provide an advertisement data when the advertisement management unit 230 is used and manage a subscribing information of the advertisement owner 160. Figure 2 is a view illustrating the construction of the advertisement service information provider. The advertisement owner information managing unit 210 of Figure 1 stores the messages inputted by the advertisement owner 160 that is normally authenticated based on a result of the authentication by an advertisement owner authentication unit (not shown).
In the advertisement managing unit 230, there is provided an advertisement request/confirmation unit 232 in which a signal that the wireless communication service provider commands a transmission of the advertisement to the advertisement service system is received through the mobile communication network 150 in the cases that a cellular phone of a member is powered on from a wireless communication service powder or a certain service is waited by opening the clip when the phone is a flip type phone, and a member is checked before the advertisement message is transmitted. In an advertisement data processing unit 234, the advertisement message is edited and processed based on a protocol and format discussed with a wireless communication service provider. In a data transmission unit 236, the advertisement message edited is transferred through the data processing unit 234. In a discount processing unit 238, the service server 200 of the advertisement owner 160 corresponding to the advertisement transferred through the transfer unit 236 is connected, and it is checked if the customer is the customer who subscribed the advertisement service. In the case of the customer who requested the advertisement, the discount charge of the communication charge is applied. In a charge computation unit 240, the information of the wireless communication subscriber who received the advertisement is summed, and the points of the subscriber are computed to money.
When managing the subscribing information of the advertisement owner 160 in the advertisement system through a mobile phone, the advertisement message of the advertisement owner 160 is displayed on the entire region of the window of the terminal 100 or on a certain region of the window, for example, a certain region of the window such as an upper portion, lower portion, left portion or right portion of the window in the case that the cellular phone is powered on or in the case that the flip is opened when the cellular phone is a flip type phone. The above message is automatically displayed.
The operations of the first and second embodiments according to the present invention will be described with reference to Figure 3. Figure 3 is a flow chart of an entire system for describing the advertisement service method using a mobile phone. In the advertisement method of Figure 3, the server 200 of the advertisement service provider in the advertisement service using the mobile phone 100 includes the data of each advertisement and the data of the customers from a plurality of advertisement owners 160. The advertisement owner 160 requests an advertisement at a certain time and in a certain region based on the customer's trends and preference of the mobile phone 100 (S32). The customer data corresponding to the condition provided by the advertisement owner 160 is extracted from the advertisement management unit 230 of the advertisement service server 200 based on the customer's request. In addition, the customer data names and the advertisement data are combined (S34). In addition, when the subscriber of the mobile phone 100 powers on the mobile phone 100, or even when each function of a letter writing, voice message listening, etc. is performed during the operation, it is possible to continuously receive the advertisement. Each advertisement is transferred to a plurality of the mobile phones 100 by requesting to the communication service provider of the mobile communication network 150 so that the advertisement is received or downloaded in cooperation with the network of the wireless communication service provider (S36). Here, in the case that the advertisement is transferred to a plurality of the mobile phones 100 based on the segmentation data of the customer, one of a plurality of advertisement images provided by the advertisement service system 200 is selected, and a display screen corresponding to an outgoing number set by the subscriber is selected, and the advertisement image downloaded or received is transferred to a memory or flash memory of the terminal. Thereafter, the advertisement is performed based on the motion picture and sound data stored in or transferred from a plurality of the mobile phones 100. It is confirmed that whether the subscriber of the mobile phone 100 viewed the advertisement, and the transferred or stored motion picture and sound data advertisement are displayed on the display of the mobile phone (S38). Namely, the advertisement image in the advertisement service system is displayed on the display unit of the mobile phone with respect to the mobile communication service subscriber using a wireless application protocol function. The advertisement message of the advertisement owner 160 through the mobile phone is displayed on the terminal 100, for example, an advertisement region of the flash motion picture such as a still picture or playing rabbit is displayed on the entire region of the display region. The advertisement region may be displayed on a part of the region of the windows except for the display advertisement, namely, the region is allocated to the region of the window such as an upper, lower, left or right region of the window. The above method is capable of continuously displaying the advertisement on a part of the region of the window even when the mobile phone subscriber powers on the mobile and uses a certain function such as letter writing function, etc., so that the advertisement owner 16 or the advertisement service has a big advertisement effect. Here, when it is checked that the subscriber viewed the advertisement, namely, the subscriber of the mobile phone 100 viewed the advertisement or was connected to the internet homepage of the advertisement owner 160, the viewed or connected records are computed by the advertisement management unit 230 of the advertisement service server 200 for thereby providing a certain discount with respect to the income and communication charge of the advertisement effects (S40). In addition, in the method for providing the discount of the income and communication charge (S40), the discount may be provided with a certain discount in the charge of the mobile phone or a certain point. The above discount is provided in a discount in the mobile communication charge or in a money payment during the electronic commerce on the Internet. In addition, the charges may be discounted based on the discounting level of the communication charge. A certain amount of the fixed rate communication charge may be provided irrespective of the viewing time of the advertisement (S40). The above discount may be performed with a gift ticket, or a certain gift of each company. Figure 4 is a schematic cross sectional view of a mobile phone with a function of a motion picture advertisement according to a preferred embodiment of the present invention. Namely, as shown in Figure 4, even when the common functions of the mobile phone is used such as a letter writing, game, etc., a still advertisement image or a motion picture advertisement is continuously provided in the above embodiment. The advertisement message of the advertisement owner 160 is displayed on a certain portion of the lower side of the display window of the terminal 100, for example, "Loving LG ..." Namely, the advertisement is displayed on the lower region of the window. The above advertisement is continuously displayed even when the mobile phone subscriber uses any function such as a letter writing, etc. after the mobile phone is powered on, so that the advertisement owner 16 or the advertisement service are significantly enhanced.
In order to achieve another object of the present invention, in the advertisement system using a mobile communication terminal and a method of the same for achieving a video communication through a mobile communication switch and a base station among the advertisement system and method using a mobile communication terminal according to the present invention, the mobile communication terminal 300 includes the following elements. Namely, there is provided a voice processing unit 301. An image processing unit 302 is adapted to convert arid compress a user's voice of the mobile communication terminal into an electronic signal. A wireless communication unit 304 is adapted to process signals and to transfer a voice data wherein a channel is formed based on a plurality of base stations 300 and an antenna ANT. An advertisement video storing unit 305 stores a compression video data from the antenna ANT and a voice data from the voice processing unit 301. A controller 303 controls the entire operations of the mobile communication terminal 300 and the operation related to the communication. A LCD unit 307 displays a video data and image advertisement in accordance with a control of the controller 303 and displays a control state of the mobile communication terminal. An operation panel 306 provides the data of various function keys and numeral keys to the controller 303. A folding switching unit 307 is connected with the operation panel 306 and operates upon the folding of the terminal 300. A sync unit 309 is connected with the folding switching unit 307 and the LCD display unit 308 and automatically synchronizes the advertisement channel data and LCD data including a communication time data for a signal process of the advertisement information in accordance with a control of the controller 303. There is further provided a plurality of base stations 400 connected through the antenna ANT. A mobile communication switch 500 controls the base stations 400. A video advertisement communication unit 600 receives the video advertisement data from the advertisement owner 700 and stores and manages the same. The stored video advertisement data are transferred to the mobile communication switch 500 through the communication network 800 or the advertisement data are transferred to the mobile communication switch 500 based on the offline method.
In a step S72, the mobile communication terminal 300 is in the standby mode for the communication. In a step S74, when a call is received from other communication units, the user of the mobile communication terminal opens the flip for receiving an advertisement video transfer service on the LCD unit of the terminal. In a step S76, the mobile communication terminal 300 performs a unfolding operation of the folding switching unit 307, and the mobile communication terminal 300 is connected with a video advertisement communication unit 600 through a corresponding mobile communication switch 500. In a step S78, when the connection is done in the step S76, when the numeral keys of the operation panel 306 is pushed, the numbers of the advertisements including the sizes of the advertisement video information are synchronized based on the operation of the sync unit 309 in synchronization with the data transfer information of the operation panel 306 and the LCD unit 308. In a step S80, the video advertisement synchronizing to the sync unit 309 is displayed on the LCD unit 308 in real time, and the viewing of the advertisement image is completed. In a step S82, the advertisement information from the step S80 in which the viewing of the advertisement is completed is connected with the receiver side of the mobile communication terminal 300. In a step S84, the mobile communication terminal 300 is connected with another mobile communication terminal, and the video and voice communication time is recorded in a corresponding communication recording portion of the mobile communication switch 500. In a step S86, it is judged whether the communication connection between two terminals is finished. In a step S88, when the communication is disconnected, the recorded advertisement image viewed time and the communication time between two terminals are transferred to the video advertisement communication unit 600 through the communication network 800.
The LCD unit 308 of the user mobile communication terminal automatically displays the advertisement viewing information of the advertisement company and the communication time of the mobile communication terminal. Here, the LCD unit of the mobile communication terminal automatically displays an advertisement video information of the advertisement company when the telephone call is received, and the communication time of the mobile communication terminal. In detail, the LCD unit 308 of the mobile communication terminal automatically displays the advertisement viewing information of the advertisement company when the call is transmitted or received and the communication time of the mobile service provider and the mobile communication terminal. At the same time, the advertisement viewing information of the advertisement company transfers an advertisement image in a range that the region size of a caller's ID for thereby enhancing a convenience in use.
The video advertisement information compressed and stored in the mobile communication terminal includes the number of viewings having a motion picture, a voice message and a character.
The advertisement system using a mobile communication terminal and a method of the same according to the present invention will be described with reference to Figure 5. Figure 6 is a block diagram of a mobile communication terminal for implementing another object of the present invention. As shown in Figure 6, in the mobile communication terminal 300, there are provided the following elements. A voice processing unit 301 is provided. An image processing unit 302 converts and compresses the voices of the user of the mobile communication terminal. A wireless communication unit 304 processes the signals and transfers the voice data wherein a channel is formed through a plurality of base stations 400 and an antenna ANT. An advertisement video storing unit 305 stores a compression video data from the antenna ANT and a voice data from the voice processing unit 301. A controller 303 controls the entire operations of the mobile communication terminal and the operation related to the communication. A LCD unit 307 displays the received video data and video advertisement in accordance with a control of the controller 303 and displays the entire control states of the mobile communication terminal. An operation panel 306 includes various function keys and numeral keys and provides the key data to the controller 303. A folding switching unit 307 is connected with the operation panel 306 and operates upon when the terminal 300 is unfolded. A sync unit 309 is connected with the folding switching unit 307 and the LCD unit 308 and automatically synchronizes the advertisement channel data and the LCD data including a communication time data for a signal process of the advertisement information.
As shown in Figure 5, the video mobile communication terminal 300 performs a voice and video data communication with a corresponding base station 400 based on a wireless method. In addition, it accesses the video advertisement communication unit 600 through the mobile communication switch 500 and the communication network 800 and receives a video advertisement. Namely, in the communication of the mobile communication terminal 300, the data are converted and compressed through the voice processing unit 302 and are transferred to the base station 400 through the controller 303, the wireless communication unit 304 and the antenna ANT, and a communication path is formed with the mobile communication terminal 300 of the receiver side based on a communication path connection of the mobile communication switch 501 for thereby achieving a video and voice communication. In addition, the wireless communication unit 304 of the mobile communication terminal 300 receives a video advertisement from the video advertisement communication unit 600 through the mobile communication switch 500 and the base station 400 based on a wireless method. The received video advertisement is compressed and stored into the advertisement video storing unit 305 in accordance with a control of the controller 303. The controller 303 of the mobile communication terminal 300 sets at least more than one advertisement reproducing mode based on a numeral key input of the operation panel 306, and at least more than video advertisement is read from the advertisement video storing unit 305 in every reproducing mode and is displayed on the screen of the LCD unit 308 in real time in a form of character or is outputted through the speakers in a sound form. In addition, when the viewing of the advertisement image is completed, a communication path is connected with the receiver side of the mobile communication terminal 300 by the mobile communication switch 500 for thereby achieving a video communication and voice communication with an opponent.
In addition, the controller 303 selects a corresponding video advertisement from the video advertisement communication unit 600 based on a synchronization of the sync unit 309 when there is a video advertisement viewing request from the user of the mobile communication terminal 300 and transfers through the base station 400 or reads a corresponding video advertisement from the advertisement video storing unit 305 and transfers the same. In addition, the controller 303 controls the computations of the video advertisement transfer time, video communication time, video advertisement viewing time and controls each base station 400 and controls the connection of the communication path.
The folding switching unit 307 operates the buttons of the operation panel unit 306 when the terminal telephone is connected and disconnected for thereby showing the advertisement.
The above process is used as a reference of the communication charge discount of the user who received the advertisement charge bill and advertisement video to the advertisement owner 700 through the video advertisement communication unit 600.
Figure 7 is a flow chart of an operation state of an advertisement video receiving and video communication of a mobile communication terminal for receiving a motion picture advertisement and communication service of Figure 2 according to the present invention.
When using the motion picture advertisement and communication service according to the embodiments of the present invention, the mobile communication terminal 300 is in the standby mode of the communication state (S72). In the above standby mode, the controller 303 of the mobile communication terminal 300 periodically scans the operation panel 306 and judges whether there is an advertisement video transfer service request. At this time, when a telephone call is received from other communication units, the user of the mobile communication terminal opens the flips for receiving an advertisement video transfer service on the LCD of the terminal (S74). In addition, in the case of the telephone call to other communication units, the flip is also opened like when receiving the call. When the flip of the mobile communication terminal 300 is opened, the mobile communication terminal 300 performs a unfolding operation of the folding switching unit 307, and the identification number of the communication service provider, for example, the identification numbers of the video advertisement communication unit 600 is pressed using the numeral keys of the operation panel 306, and then the calling numbers are pushed. Therefore, the mobile communication terminal 300 is connected with the video advertisement communication unit 600 through a corresponding mobile communication switch 500 (S76). When the connection is performed, when the numeral keys of the operation panel 306 are pushed, the numbers of the advertisements including the sizes of the advertisement video information are synchronized based on the operation of the sync unit 309 with the data transfer information of the operation panel 306 and the LCD unit 308 (S78).
Each video advertisement synchronized by the sync unit 309 are received through a public network and is transferred through the base station 400 and the mobile communication switch 500. Here, the video advertisement received is compressed and stored in the advertisement video storing unit 305. The controller 303 of the advertisement video displays a corresponding video advertisement stored in the advertisement video storing unit 305 on the LCD unit 308 in real time. When the viewing of the advertisement video is completed (S80), the completed state is informed to the mobile communication switch 500 for thereby achieving a video and voice communication, namely, a direct communication with the receiver side of the mobile communication terminal 300.
At this time, a communication path between the mobile communication terminal 300 and another mobile communication terminal is connected, and the video and voice communication time is recorded in a corresponding communication time recording unit (not shown) of the mobile communication switch 500 (S84). In the recording step S84, the user of the mobile W
communication terminal communicates during the period corresponding to the numbers of the views of the video advertisements and receives a discounted charge by 5-80% with respect to the telephone communication charge by the period corresponding the numbers of the advertisement video. Preferably, the charges of the telephone calls are discounted by 5-10% corresponding to the viewing time of the advertisement video.
In addition, the completion state of the communication between two terminals is judged (S86). When the communication is completed, the recorded viewing time of the advertisement video and the communication time between two terminals are transferred to the video advertisement communication unit 600 through the communication network 800 (S88), and the routine is finished. INDUSTRIAL APPLICABILITY
As described, even when the user uses a certain function in the mobile phone, the subscriber of the mobile phone has an advertisement recognizing effect with respect to a certain advertisement, so that it is possible to enhance a sale promotion through a precise target marketing. Therefore, the advertisement owner can achieve a desired advertisement effect. The subscribers of the mobile phones are induced to connect the Internet homepage of the advertisement owner for thereby maximizing the advertisement effects. The subscribers of the mobile phones can achieve economical advantages based on a communication charge discount. In another embodiment of the present invention, the users view the advertisement videos provided by the advertisement owner through a mobile communication terminal, so that the user can achieve various services such as a communication charge discount and an increased communication time. The advertisement owner can maximize the effects of the advertisement by providing the advertisement videos through the mobile communication switch. Therefore, in the present invention, both the users of the mobile communication terminals and the advertisement owners can achieve advantages based on a value added service.
The present invention is not limited to the above embodiment. As the present invention may be embodied in several forms without departing from the spirit or essential characteristics thereof, it should also be understood that the above-described examples are not limited by any of the details of the foregoing description, unless otherwise specified, but rather should be construed broadly within its spirit and scope as defined in the appended claims, and therefore all changes and modifications that fall within the meets and bounds of the claims, or equivalences of such meets and bounds are therefore intended to be embraced by the appended claims.

Claims

WHAT IS CLAIMED IS:
1. A system for providing an advertisement service using a mobile phone, an advertisement system using a mobile terminal, comprising: a communication terminal having a personal mobile phone in which an advertisement is actually performed based on a wired or mobile communication; an advertisement owner who is connected with the communication terminal and the mobile communication terminal and provides an advertisement in the case that a dial up is performed in the communication terminal for viewing an advertisement information; and an advertisement service information provider, including: an advertisement database in which an advertisement data is transferred from a mobile phone to an advertisement service provider, and an information concerning an advertisement owner who wants an advertisement, and an information concerning the advertisement owner are stored; a customer database in which a basic data of the collected customer and the information concerning the mobile communication subscriber are stored; an advertisement managing unit in which the advertisement is performed based on a customer's trend and preference of the mobile phone subscriber in the customer database; wherein the advertisement service information provider receives and stores the information advertisement related to the advertisement through the mobile communication network and performs the advertisement received, whereby the advertisement is continuously provided even when the user performs a certain function such as a voice and character message or a letter writing or other functions.
2. The system of claim 1 , wherein said advertisement region of the communication terminal is positioned in an entire region of a display window and in at least more than one region among the upper, lower, left and right regions of a display window.
3. The system of claim 1 , wherein said advertisement managing unit includes: an advertisement request/confirmation unit for checking a member before an advertisement message is transmitted; an advertisement data processing unit in which the advertisement message is edited based on a protocol and format determined after a discussion with a wireless communication service provider; a data transfer unit for transferring an edited advertisement message through the data process unit; a discount processing unit for computing a discount charge of the communication charge in the case that the user is an advertisement service request customer by connecting to a service server of the advertisement owner company corresponding to the advertisement transferred through the transfer unit; and a charge computation unit for accumulatively managing the information of the wireless communication subscriber who received the advertisement and for computing the points of the subscribers to a certain amount of money.
4. A method in which a mobile communication service provider performs a data communication with a mobile phone, and an advertisement service provider performs an advertisement using a plurality of mobile phones, an advertisement method using a mobile terminal, comprising the steps of: a step in which an advertisement owner requests advertisement at a certain region and time based on a trend and preference of a subscriber of a mobile phone; a step in which a customer data corresponding to the condition provided by the advertisement owner is extracted from the advertisement managing unit of the advertisement service server, and the customer data names and the advertisement data are combined; a step in which an advertisement is continuously provided even when the mobile phone subscriber powers on the terminal or the operation of the terminal is performed or the mobile phone subscriber uses a display window with a certain function such as a voice message or character message or a letter writing or other functions in cooperation with a network of the wireless communication service provider, and each advertisement is provided to a plurality of mobile phones by requesting to the communication service provider of the mobile communication network so that the advertisement is received or downloaded; a step in which the advertisement is performed by a motion picture and voice data transferred from or stored in a plurality of the mobile phones, and what the subscriber of the mobile phone viewed the advertisement is confirmed, and the transferred or stored motion picture and sound data advertisement are displayed on the display of the mobile phone; and a step in which when it is confirmed whether the subscriber of the mobile phone viewed the advertisement or was connected to the Internet homepage of the advertisement owner, the data of a result of the confirmation by the number of the advertisement views based on the telephone charges of the subscriber is transferred to the advertisement service company for thereby providing an advertisement advantage.
5. The method of claim 4, wherein said advertisement transfer step includes a step in which one among the advertisement images provided from the advertisement service system is selected, and a display screen corresponding to a caller's ID set by the subscriber is selected, so that the advertisement image downloaded or received is transferred to the memory of the terminal.
6. The method of claim 4, wherein said advertisement is provided in a certain region among the upper, lower, right and left regions of the display window.
7. An advertisement system using a mobile communication terminal capable of performing a video communication through a mobile communication switch and a base station, an advertisement system using a mobile communication terminal, comprising: a mobile communication terminal including: a voice processing unit; a video processing unit for converting a user's voice of a mobile communication terminal into an electronic signal and compressing the same; a wireless communication unit for processing signals and transferring a voice data wherein a channel is formed through a plurality of base stations and an antenna ANT; an advertisement video storing unit for storing a compression video data from the antenna and a voice data inputted from the voice processing unit; a controller for controlling an entire operation of the mobile communication terminal and an operation related with the communication; a LCD unit for displaying a video data and a video advertisement in accordance with a control of the controller and displaying an entire control state of the mobile communication terminal and automatically displaying an advertisement video information of an advertisement company when a telephone call is received, and a communication time of the mobile communication service provider and the mobile communication terminal; an operation panel for providing the data of various function keys and numeral keys to the controller and determining the compressed video information advertisement based on numeral keys in accordance with a user's trend and preference; a folding switch connected with the operation panel for being operated when the folding of the terminal is performed; a sync unit connected with the folding switching unit and the LCD unit and automatically synchronizing the advertisement channel data and LCD display data including the communication time data for a signal process of the advertisement information in accordance with a control of the controller; a plurality of base stations connected through the antenna ANT; a mobile communication switch for controlling each base station; and a video advertisement communication unit for receiving, storing and managing the video advertisement data from the advertisement owner and transferring the stored video advertisement data to the mobile communication switch through the communication network.
8. The system of claim 7, wherein said LCD unit of the mobile communication terminal automatically displays an advertisement viewing information of an advertisement company when a telephone call is transmitted, and a communication time of the mobile communication service company and the mobile communication terminal, and the advertisement viewing information of the advertisement company transfers the advertisement video in a range in which the region size of the caller ID display number is not limited.
9. The system of claim 7, wherein said video advertisement information compressed and stored in the mobile communication terminal includes the number of the viewings having a motion picture, a voice message and a character.
10. The system of claim 7, wherein in said user mobile communication terminal, an advertisement information is displayed on a LCD unit of a flip type, slide type or fold type terminal.
11. An advertisement method using a motion picture advertisement and a communication service, an advertisement method using a mobile communication terminal, comprising the steps of: a step in which when a mobile communication terminal is in a standby mode of a communication or a telephone call is transferred to other communication means, the mobile communication terminal user opens a flip for receiving an advertisement video transfer service on the LCD unit and tries a communication; a step in which when a telephone call is received from other communication means, the mobile communication terminal user opens a flip for receiving an advertisement video transfer service on the LCD unit and tries a communication; a step in which when the mobile communication terminal performs an unfolding operation of the folding switching unit, the mobile communication terminal is connected with the video advertisement communication unit through a corresponding mobile communication switching unit; a step in which when the connection is completed in the connection step, when the numeral keys of the operation panel are pushed, the number of the advertisements including the size of the advertisement video information is synchronized based on an operation of the sync unit in synchronization with the data transfer information of the operation panel and the LCD unit; a step in which each video advertisement synchronized by the sync unit is displayed on the LCD unit in real time, and the viewing of the advertisement video is completed; a step in which the advertisement information in the step in which the viewing of the advertisement video is completed is connected with an instant communication with the side of the receiver of the mobile communication terminal; a step in which a communication path is connected between the mobile communication terminal and the mobile communication terminal, and a video, voice communication time is recorded into a corresponding communication time recording unit of the mobile communication switching unit; a step in which a completion between two terminals is judged; and a step in which when the communication connection is completed, the recorded advertisement video viewing time and a communication time between two terminals are transferred to the video advertisement communication unit through a communication network.
12. The method of claim 11 , wherein a user of the mobile communication terminal performs a communication by the number of viewings of the video advertisements and receives a discount by 5-10% with respect to the telephone communication charge by the time of the viewing of the advertisement video.
13. The method of claim 11, wherein in said step for completing the viewing of the advertisement video, each video advertisement synchronized in the step for synchronizing the number of the advertisements is received through the public network, and the received video advertisement is compressed and stored in the advertisement video storing unit, and the controller of the advertisement video displays a corresponding video advertisement stored in the advertisement video storing unit on the LCD unit in real time.
14. The method of claim 11, wherein in said step for connecting the communication, an advertisement information from the step for completing the viewing of the advertisement video is informed to the mobile communication switch, and when the video and voice communication is connected between two parties, it is connected to a communication between the mobile communication terminal and another mobile communication terminal.
PCT/KR2003/002439 2002-11-28 2003-11-13 Advertising system using mobile phone and the method thereof WO2004049226A1 (en)

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