KR20080090585A - Package advertisement sale method of linking newspaper advertisment page with mobile phonepage and system thereof - Google Patents

Package advertisement sale method of linking newspaper advertisment page with mobile phonepage and system thereof Download PDF

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Publication number
KR20080090585A
KR20080090585A KR1020070000070A KR20070000070A KR20080090585A KR 20080090585 A KR20080090585 A KR 20080090585A KR 1020070000070 A KR1020070000070 A KR 1020070000070A KR 20070000070 A KR20070000070 A KR 20070000070A KR 20080090585 A KR20080090585 A KR 20080090585A
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KR
South Korea
Prior art keywords
mobile
newspaper
advertising
customer
advertisement
Prior art date
Application number
KR1020070000070A
Other languages
Korean (ko)
Inventor
원철연
Original Assignee
원철연
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 원철연 filed Critical 원철연
Priority to KR1020070000070A priority Critical patent/KR20080090585A/en
Publication of KR20080090585A publication Critical patent/KR20080090585A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/18—Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

The present invention induces access by simultaneously exposing mobile access code (WINC) in newspaper advertisements, and delivers detailed product information, events, etc. in real time through the connected phone page, thereby advertisers of the paper advertising promotion (promotion) Check the effect in real time, modify the exposure range and exposure time, exposure cyanide suitability, exposure method, etc. for the advertisement in real time, collect information data of the user accessing the corresponding phone page and use it as future marketing resources. In order to provide a packaged newspaper advertising sales method and system that combines a newspaper advertisement and a mobile phone page, the specific means of the present invention, mobile home page advertising method, the step of exposing the mobile access code to the advertising means Wow; Accessing the mobile homepage of the swap / web server by the user of the mobile terminal with the mobile access code; Reading a header value of a mobile terminal from a mobile access customer to receive a user profile (SID); Retrieving the received user profile from the wireless Internet database to confirm whether the user is a legitimate mobile homepage user; Transmitting the request information of the access customer to the access customer on the mobile home page of the swap / web server; Accessing the mobile swap page from the mobile customer's own mobile terminal and clicking a menu, recording a click fact and simultaneously transmitting the clicked menu to the connected customer and recording the transmission of the request in the customer / service database. Characterized in that made.

Description

Package advertisement sale method of linking newspaper advertisment page with mobile phonepage and system

The following drawings, which are attached in this specification, illustrate preferred embodiments of the present invention, and together with the detailed description of the present invention, serve to further understand the technical spirit of the present invention. It should not be construed as limited to.

1 is a block diagram of a packaged newspaper advertising sales system combined newspaper ads and mobile phone pages according to the present invention.

2 is a schematic diagram of an interactive advertising service according to the present invention;

3 is a configuration diagram of a system for utilizing customer data collected through a mobile linked advertisement according to the present invention.

Figure 4 is a general flow diagram of a packaged newspaper advertising sales system combined newspaper ads and mobile phone page according to the present invention.

<Explanation of symbols for main parts of the drawings>

20: mobile terminal

30: gateway

40: WINC database

50: swap / web server

60: customer / service base

70: Advertiser

The present invention relates to a newspaper advertising sales method, in particular, to the integrated newspaper advertising sales method and system that can differentiate the newspaper advertising business by maximizing the effect of newspaper advertising by connecting to the mobile homepage through the WINC (mobile access code) connection will be.

Personal mobile communication terminals (mobile terminals) can send and receive text messages, including voice calls between users, search for data through wireless Internet, use of credit transactions, provide LBS location based services, and digital. Various functions such as built-in camera are provided, and recently, such functions are being renewed, such as the development of video call technology and the advent of LCD near the TV screen.

Recently, multimedia message service is enabled by the development of function and performance of the terminal, and users can exchange various data such as video, voice, music, photos, etc. in addition to simple text information.

Advertisements generally mean activities or messages that are paid for through a medium for the purpose of selling goods, services, ideas, etc. to the general public or for changing friendly attitudes, such as favorability, by the specified advertisers. Diversification is expanding the area. In particular, recently, the mobile advertising through the mobile terminal has been newly illuminated, so called as the sixth advertising media following the newspaper, TV, Internet, and the like.

Compared to the existing advertising media, the mobile advertisement enables personalized advertisement. That is, instead of executing the same advertisement to an unspecified number of existing advertisements, it is possible to send an appropriate advertisement according to the characteristics of the owner of the mobile terminal, thereby increasing the efficiency of the advertisement. Second, it is possible to run a suitable advertisement at the desired time. Existing media do not know when the consumer will contact the media, and therefore have a lot of limitations in executing time-appropriate advertisements. However, the advertisement through the mobile terminal has the advantage that the advertisement can be executed to the desired consumer at the desired time. In recent years, a location-based service can be used to execute an advertisement suitable for a consumer in a desired place. Lastly, mobile terminals have two-way interactivity unlike TV and newspaper advertisements. Callback URL is added to the advertisement of the mobile terminal so that consumers can go directly to the corresponding wireless site or callback number can be directly connected to the advertiser's call center. Can lead to event participation or direct purchases. This has the advantage that the existing advertisement can lead to action, that is, purchase, immediately after the stimulus, as compared to a lot of time and process until the actual behavior after the stimulus of the advertisement.

However, despite these advantages, recent mobile terminal advertisements have various problems. First, mobile advertisements are executed to randomly selected unspecified consumers, causing consumer dissatisfaction. In principle, advertisements are sent in accordance with the mobile advertisement reception agreement. However, the random images of some operators give consumers negative images of mobile advertisements.

In addition, mobile advertising is not systematically made. In the case of newspapers, advertising spaces are fixed on the ground, in the case of TVs, fixed advertising time zones are set in the middle of programs, and in the case of the Internet, each site is generally provided with fixed advertising windows. However, in the case of mobile advertising, after the advertiser plans the mobile advertisement, the media lab selects the time slot and the recipient base of the mobile advertisement. For this reason, mobile advertisements are recognized and used as an auxiliary means of other advertising media despite their advantages.

Meanwhile, newspaper advertisements are unidirectionally exposed, which makes it difficult to trust advertising effects, and their role is limited to simply exposing advertisements.

Therefore, the present invention was created in view of the above-mentioned circumstances, and exposed mobile access code (WINC) at the same time in newspaper advertisements to induce access, and through the connected phone page detailed product information, events, etc. in real time Advertisers can check the effect of the paper advertisement promotion in real time, modify the coverage and exposure time, the suitability of the cyanide, the exposure method, and access the corresponding phone page in real time. The purpose of the present invention is to provide a packaged newspaper advertisement sales method and system in which a newspaper advertisement and a mobile phone page are combined to collect information data of a user and make it available as a marketing resource in the future.

Specific means of the present invention for achieving the above object,

In the mobile homepage advertising method,

Exposing the mobile access code to advertising means;

Accessing the mobile homepage of the swap / web server by the user of the mobile terminal with the mobile access code;

Reading a header value of a mobile terminal from a mobile access customer to receive a user profile (SID);

Retrieving the received user profile from the wireless Internet database to confirm whether the user is a legitimate mobile homepage user;

Transmitting the request information of the access customer to the access customer on the mobile home page of the swap / web server;

Accessing the mobile swap page from the mobile customer's own mobile terminal and clicking a menu, recording a click fact and simultaneously transmitting the clicked menu to the connected customer and recording the transmission of the request in the customer / service database. Characterized in that made.

In addition, according to the present invention, the mobile access code uses a WINC (mobile address), the advertising means may be any one of the selected advertising media of newspaper, magazine, wired and wireless broadcasting.

In addition, according to the present invention, a step of confirming whether the right user, such as discount coupon certification number recognition, visits, activity history, order history, customer preferences, event participation and winning history, mileage, etc. for a legitimate user.

Also according to the invention,

Checking the activity history of the access customer on the mobile homepage and recording the activity facts;

Analyzing a result of discount coupon, mileage, event, etc. based on the activity of the connecting customer, and preparing a report based on the analysis / statistic result; And

The method may further include providing a connection activity report to the advertiser who requested the newspaper advertisement.

In addition, the mobile homepage advertising system according to the present invention,

Advertising means for exposing an advertiser's mobile access code;

A mobile terminal for inputting and transmitting the mobile access code exposed to the advertising means to access the mobile homepage of the advertising company;

A customer / service database that collects and analyzes information such as customer information and service usage history connected to the mobile terminal;

A swap / web server connected to the customer / service database to operate an advertisement homepage connected to an advertisement, provide real-time monitoring to the advertiser, and provide strategic modifications to advertisements, events, etc .;

A mobile access code database for directly accessing the swap / web server associated with an advertisement through a mobile address inputted from the portable terminal;

It is connected to the mobile access code database, characterized in that it comprises a mobile communication company Cadeway to enable the wireless Internet access of the mobile terminal.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, a mobile homepage advertisement system through WINC connection will be described with reference to FIGS. 1 and 2.

Advertising means 10 for exposing the mobile access code 102 of the advertiser 70 is provided.

The advertising means 10 may be any one of a newspaper, a magazine, a book, a TV monitor, and a radio. For example, in the case of the newspaper 100 as shown in FIG. 2, the mobile access code (WINC) 102 printed on the lower portion of the advertisement content is exposed.

A user portable terminal 20 for inputting and transmitting the mobile access code 102 exposed to the advertising means 10 and accessing the mobile homepage 200 of the advertising company is provided. Here, the portable terminal 20 may be a PDA, a DMB phone, or the like as a portable communication wireless device.

A customer / service database 60 is provided for collecting and analyzing information such as customer information and service usage history connected to the mobile terminal 20.

WAP / Web which is connected to the customer / service database 60 and operates an advertisement homepage linked to an advertisement, provides real-time monitoring to the advertiser 70 and provides strategic modifications to advertisements, events, etc. (WEP) server 50 is provided.

A mobile access code database 40 for directly accessing the swap / web server associated with an advertisement through a mobile address inputted from the portable terminal 20 is provided.

Is connected to the mobile access code database 40 is provided with a mobile communication company Cadeway 30 to enable the wireless Internet connection of the mobile terminal 20.

A mobile homepage advertising method using such a system will be described with reference to FIGS. 2 and 4.

First, the mobile access code 102 exposed to the handbill in the advertising means is checked. (S10)

Here, the advertising means may be any one of the advertisement media selected from newspapers, magazines, wired and wireless broadcasting, and the mobile access code may use WINC.

Next, the user of the mobile terminal 20 enters the mobile access code into the mobile terminal 20, and then clicks the wireless Internet access button (for example, Nate, magic @, eZ-i, etc.) to make a swap / web server 50. ) Is connected to the mobile homepage of step (S11).

Then, the mobile terminal reads the header value from the mobile terminal and receives the user profile (SID) through the gateway 30 of the mobile communication company (S12).

The received user profile (SID) is retrieved from the wireless Internet database 40 to confirm whether the user is a legitimate mobile homepage user with respect to the connected customer (S13).

At this time, a valid user may further go through a step of confirming whether the user is eligible for discount coupon certification number recognition, visits, activity history, order history, customer preference, event participation and winning history, and mileage.

Next, after the confirmation step of the mobile homepage user has a step of transmitting the request information of the access customer to the access customer from the mobile home page of the WP / web server 50. (S14) Therefore, the display window of the mobile terminal 20 The swap page 200 is displayed.

Then, when the menu is clicked on the mobile swap page of the client's own mobile terminal 20, the user records the click and simultaneously transmits the clicked menu to the client and sends the request to the customer / service database 60. (S15)

On the other hand, the present invention as a next step, it may have a step of confirming the activity history of the access customer on the mobile homepage and recording the activity fact. (S16)

Next, analyze the results of discount coupons, miles, events, etc. based on the activity of the access customer, and prepares a report based on the analysis / statistical results (S17).

Afterwards, for example, an advertisement for requesting a newspaper advertisement is provided to the advertiser's activity report (S18).

The data collected and analyzed through mobile-linked advertisements can be used as differentiated 1: 1 marketing by advertisers such as subscriber management system (SMS), CallBack, telemarketing, and offline events.

3 is a configuration diagram of a system for utilizing customer data collected through a mobile linked advertisement, and it can be seen that an advertiser 70 enables a mobile advertisement to a user 20 using the customer / service database 60. .

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical idea of the present invention and the following by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

As described above, according to the method for operating a packaged newspaper advertisement in which the newspaper advertisement and the mobile phone page of the present invention are combined, the advertisement access is induced through the mobile access code (WINC) exposed in the newspaper advertisement, and the connected phone page is used. Detailed product information and events will be delivered in real time.

Therefore, the advertiser can check the effect of the paper advertisement promotion in real time, and can modify the exposure range, exposure time, suitability of the impression, and exposure method for the advertisement in real time. By collecting information data, it can be useful for future marketing resources.

Claims (7)

In the mobile homepage advertising method, (a) exposing the mobile access code to advertising means; (b) a user of the mobile terminal 20 accessing the mobile homepage of the swap / web server 50 with a mobile access code; (c) reading a portable terminal header value from a mobile access customer to receive a user profile (SID); (d) retrieving the received user profile (SID) from the wireless Internet database 40 to confirm whether the user is a legitimate mobile homepage user for the connected customer; (e) transmitting the request information of the access customer to the access customer on the mobile home page of the swap / web server 50; (f) When a visitor accesses a mobile swap page from his / her mobile terminal and clicks a menu, the user records the click and at the same time transmits the clicked menu to the access customer and sends the request to the customer / service database 60. The package-type newspaper advertising sales method combined with the newspaper advertisement and mobile phone page, characterized in that consisting of; recording step. The method of claim 1, The mobile access code is a packaged newspaper advertising sales method combined with a newspaper advertisement and a mobile phone page, characterized in that using the WINC (mobile address). The method of claim 1, The advertising means is a newspaper, magazine, wired or wireless broadcast any one of the selected advertising media, the newspaper advertisement and mobile phone page package type newspaper advertising business method combined. The method of claim 1, In the step (d), the newspaper further comprising the step of confirming whether the target person, such as discount coupon certification number recognition, visits, activity history, order history, customer preferences, event participation and winning history, mileage for the legitimate user Packaged newspaper ads sales method that combines advertising and mobile phone pages. The method of claim 1, After the step (f), (g) checking the activity history of the access customer on the mobile homepage and recording the activity; (h) analyzing the results of discount coupons, miles, events, etc. based on the activity of the connecting customers and preparing a report based on the analysis / statistics results; And (i) a method of operating a packaged newspaper advertisement in which a newspaper advertisement and a mobile phone page are combined, further comprising the step of providing a connection activity report to an advertiser requesting a newspaper advertisement. In the mobile homepage advertising system, Advertising means 10 for exposing an advertiser's mobile access code; A mobile terminal 20 for inputting and transmitting a mobile access code exposed to the advertising means to access a mobile homepage of an advertising company; A customer / service database 60 which collects and analyzes information such as information of a customer and service usage history connected to the mobile terminal 20; A swap / web server 50 connected to the customer / service database 60 to operate an advertisement homepage linked to an advertisement, provide real-time monitoring to the advertiser, and provide strategic modifications to advertisements, events, etc .; A mobile access code database 40 for directly accessing the swap / web server associated with an advertisement through a mobile address inputted from the portable terminal 20; Newspaper advertisement and mobile phone page is coupled to the mobile access code database 40 is configured to include a mobile communication company Cadeway 30 to enable wireless Internet access of the mobile terminal 20 Packaged newspaper advertising sales system. The method of claim 1, The advertising means is a packaged newspaper advertising sales system combined newspaper advertising and mobile phone page, characterized in that any one of the newspaper, magazine, books, TV monitor, radio.
KR1020070000070A 2007-01-02 2007-01-02 Package advertisement sale method of linking newspaper advertisment page with mobile phonepage and system thereof KR20080090585A (en)

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Application Number Priority Date Filing Date Title
KR1020070000070A KR20080090585A (en) 2007-01-02 2007-01-02 Package advertisement sale method of linking newspaper advertisment page with mobile phonepage and system thereof

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Application Number Priority Date Filing Date Title
KR1020070000070A KR20080090585A (en) 2007-01-02 2007-01-02 Package advertisement sale method of linking newspaper advertisment page with mobile phonepage and system thereof

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013089377A1 (en) * 2011-12-14 2013-06-20 Kim Tea Jung System for providing composite management service for flyer advertisment materials and method of same

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013089377A1 (en) * 2011-12-14 2013-06-20 Kim Tea Jung System for providing composite management service for flyer advertisment materials and method of same

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