JP2004157499A - Advertisement distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To effectively provide advertisement data by using a large display or the like. <P>SOLUTION: Advertisement data together with its accompanying data (URL or coupon data) are stored in a server 12 and supplied to a controller 16 through a network 10. The controller 16 displays the advertisement data on a display screen of a display device 18 and transmits, through a transmitter-receiver, the accompanying data to a mobile terminal 20 of a passerby. The passerby can view the advertisement data on the display device 18, obtain the URL or the like of the advertisement data by using the mobile terminal 20 and easily access the information source. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement distribution system, and particularly to a system for providing an advertisement to the public using a display or the like.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, posters, signboards, televisions, large-sized display devices, and the like have been used as advertisement media, and advertisements are provided to an unspecified number of people by, for example, displaying information visually as needed. In particular, recently, a large-sized display is provided on a wall of a large commercial building on a street corner, and not only corporate advertisements but also TV broadcasts or satellite broadcasts of sports games and the like are provided to passers-by at any time to attract passers-by. It has become.
[0003]
[Problems to be solved by the invention]
However, in the conventional system, the passerby only passively contacts the advertisement information, and even when the advertisement information of interest is displayed, the passerby cannot access the information source on the spot, and the memory and It had to be accessed by other means using notes. For example, in recent years, with the spread of Internet technology, a URL for accessing a Web page on which company's new product information and other information is posted in a corporate advertisement is often displayed together with advertisement information, but passers-by display on a display. It is necessary to separately access the Web page by using a computer or a portable terminal owned by the user by storing the URL or writing down the memo. Conventionally, a passerby (public) cannot access the information source of interest at the desired timing, so that it is not convenient for the public and the PR effect is reduced from the advertisement providing side. Problem. This is because it is troublesome for some passers-by (public) to access the information later by using their own PC or mobile phone, and even if they are interested, they may not access the information source after all.
[0004]
SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problems of the related art, and has as its object to provide an advertisement distribution system capable of providing necessary data to a public who wants to directly or immediately access advertisement information. It is to provide a system.
[0005]
[Means for Solving the Problems]
In order to achieve the above object, the present invention is characterized by having display means for displaying advertisement data, and transmission means for transmitting accompanying data of the advertisement data in conjunction with the display of the advertisement data.
[0006]
Here, the accompanying data may be coupon data related to the advertisement data.
[0007]
Further, the accompanying data may be address data for accessing the advertisement data, and the address data may be a URL.
[0008]
It is preferable that the present system further includes means for collecting data from a portable terminal near the display means, and means for setting the accompanying data based on the collected data.
[0009]
As described above, according to the present invention, the advertisement is displayed and the accompanying data is wirelessly provided to the public. The accompanying data is data for accessing the advertisement source, and is, for example, an Internet address (URL) or a Web page itself. Alternatively, the accompanying data is additional data for making the advertisement more effective, for example, coupon data (discount data, point data). The public can obtain these data automatically while viewing the advertisement. The accompanying data can be provided to any public (or passers-by) who can recognize the advertisement, or can be selectively provided only to the specific public who wants the accompanying data.
[0010]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[0011]
FIG. 1 shows a system configuration diagram of an advertisement distribution system according to the present embodiment. A server 12, a content provider 14, and a controller 16 are connected to the network 10. A display device 18 is connected to the controller 16.
[0012]
The display device 18 is, for example, a large display installed in a commercial building. The display device 18 is provided with a transceiver for transmitting and receiving data to and from a portable terminal 20 carried by a pedestrian in the vicinity of the display device 18 (more precisely, within the visual range of the display device 18). The transceiver may be provided integrally with the display device 18 or may be located separately and in close proximity to the display device 18.
[0013]
The controller 16 controls the display device 18 based on data from the server 12 and controls transmission and reception of data by the transceiver.
[0014]
As the network 10, the Internet, an intranet, a LAN, or the like is used.
[0015]
The server 12 stores the advertisement data supplied from the content provider 14 and supplies the advertisement data to the controller 16 via the network 10 according to a predetermined schedule. The advertisement data supplied by the content provider 14 is supplied from various sources, for example, broadcast media such as terrestrial broadcast and satellite broadcast, package media such as DVD and video tape, corporate advertisements from various advertisers, and new products. This includes data such as advertisements. The server 12 further stores accompanying data of the advertisement data supplied from the content provider 14. The accompanying data of the advertising data is an address for accessing the details of the advertising data, more detailed data of the advertising data itself, service data attached to the advertisement, and the like. URL, coupon ticket data, shopping discount data, point data, etc. of the Web page to be executed. Instead of the URL of the Web page, the Web page itself may be used as the accompanying data. The server 12 stores the advertisement data and the associated data of the advertisement data in association with each other, and supplies the advertisement data and the associated data to the controller 16. Note that the advertisement data and the accompanying data may be supplied from the server 12 to the controller 16 at the same time (as a group of data), or the accompanying data may be supplied sequentially after supplying the advertising data.
[0016]
The controller 16 outputs the advertisement data supplied from the server 12 to the display of the display device 18 for display, and supplies accompanying data related to the advertisement data to the transceiver.
[0017]
The transceiver transmits the accompanying data to the portable terminal 20 of the passerby in conjunction with the display of the advertisement data on the display of the display device 18. Here, being linked with the advertisement data means that when the content of the displayed advertisement data changes, the content of the accompanying data also changes accordingly. When certain advertisement data is composed of a moving image, and the content of the advertisement data changes every moment, a plurality of accompanying data may be set for the moving image. Of course, one accompanying data may be set for the object of the advertisement. A passerby in the vicinity of the display device 18 can view the advertisement on the display of the display device 18 because the advertisement is displayed, and can receive the advertisement at the own mobile terminal 20 because the accompanying data is transmitted from the transceiver.
[0018]
FIG. 2 shows a configuration block diagram of the server 12 in FIG. The server 12 includes a display device information database, an advertisement information database, a user information database, a schedule information database, a processor, and an interface I / F.
[0019]
The display device information database stores attributes of the display device 18, such as the screen size and the number of displayable gradations.
[0020]
The advertisement information database stores the advertisement data and the accompanying data of the advertisement data supplied from the content provider 14.
[0021]
When data is collected from the passer's portable terminal 20 as described later, the passer data is stored in the user information database. In the present embodiment, the one-way communication basically transmits the accompanying data of the advertisement data from the transmitter / receiver of the display device 18 to the passer-by's portable terminal 20. Of course, it is also possible to use two-way communication. In this case, the contents of the accompanying data transmitted to the passer's portable terminal 20 based on the passer's data can be changed according to not only the advertisement data but also the passer-by. It becomes possible.
[0022]
The schedule information database stores a schedule of when and what kind of advertisement data is to be displayed on which display device 18 (a plurality of display devices 18 may be connected to the network 10). The server 12 reads out the advertisement data in the advertisement information database according to the schedule stored in the schedule information database and supplies the advertisement data to the controller 16.
[0023]
FIG. 3 shows an external configuration of the display device 18. The display device 18 includes a display 18a and a transceiver 18b. In the figure, the transceiver 18b is provided above the display 18a, but may be provided separately from the display 18a. A plurality of transceivers 18b can be provided. The transceiver transmits and receives data using radio waves in a predetermined frequency band, infrared rays, and the like. It is desirable that the data transmission / reception range can cover at least the viewing range of the display 18a. It can be described that the display device 18 and the portable terminal 20 construct a wireless LAN environment in which the transceiver 18b is a base station or an access point. The advertisement data is displayed on the display 18a, and accompanying data of the advertisement data is transmitted from the transceiver 18b in conjunction with the displayed advertisement data.
[0024]
For example, an advertisement for a rental video is displayed, and at the same time, coupon data that can be used at the rental video store is transmitted. Alternatively, an advertisement for a department store sale is displayed, and at the same time, discount data that can be used in the department store is transmitted. Alternatively, an advertisement for a new product is displayed together with the URL, and at the same time, the URL data is transmitted. The accompanying data of the advertisement data can be arbitrarily set by the advertisement side.
[0025]
FIG. 4 schematically shows advertisement data and accompanying data stored in the advertisement information database of the server 12 as a table. Associated data a, b, and c are stored corresponding to the advertisement data A, B, C,. The server 12 reads a set of the advertisement data and the accompanying data, that is, (A, a), (B, b), (C, c). The controller 16 supplies the advertisement data A, B, and C to the display 18a of the display device 18, and supplies the accompanying data a, b, and c to the transceiver 18b. One or more associated data can be set for the advertisement data. When changing accompanying data for each passerby, it is necessary to set a plurality of accompanying data for one advertisement data. The accompanying data is repeatedly transmitted from the transceiver 18b at predetermined intervals during the period in which the advertisement is displayed.
[0026]
As described above, since the accompanying data of the advertisement data is transmitted from the transceiver 18b together with the display of the advertisement data, the passerby can know the advertisement by visually recognizing the display 18a of the display device 18, and the contents of the advertisement When the user accesses the Web page on which the advertisement is posted in order to know more in detail, the URL data of the Web page is already received as the accompanying data in the own mobile terminal 20. It is possible to immediately access the Web page. In addition, when coupon ticket data is received as accompanying data, the passerby can easily receive the service by presenting the coupon ticket data received and stored in the mobile terminal 20 at the store.
[0027]
As described above, the accompanying data of the advertisement data is not data common to all passers-by in the vicinity of the display device 18, but individual data collected from the passer's portable terminal 20, such as age and gender data. It is also possible to change based on. There are roughly two types of methods for changing accompanying data according to passers-by. The first is a method of transmitting different accompanying data to each of the passersby. The second is to statistically process data collected from the passerby, analyze the passerby's personnel composition, and respond to the personnel composition. This is a method of transmitting accompanying data (the same accompanying data is transmitted to each passerby). In both methods, data is collected from passers-by (correctly, pass-by data stored in the passer's mobile terminal 20 is collected wirelessly), and according to the collected data, the same advertisement data is used. It is common in that the accompanying data is changed. Hereinafter, the second method will be described.
[0028]
FIG. 5 shows a processing flowchart. First, personal data of a passer-by, such as age and gender, stored in the portable terminal 20 of the passer-by are received by the transceiver 18b and supplied to the server 12 (S101). The mobile terminal 20 when collecting data from passers-by may be different from the mobile terminal that receives accompanying data from the transceiver 18b. In addition, the data may not be collected by the transceiver, but may be collected by another communication device.
[0029]
Data collection from the mobile terminal 20 may be a contact type or a non-contact type. For example, data stored in an IC card carried by a passerby is collected by contact or non-contact with an IC card reader or the like, and accompanying data is transmitted to a mobile phone. When personal identification data of a passerby is stored in a mobile phone of a passerby or an adapter connected to the mobile phone, personal data of the passerby can be easily obtained by collecting the identification data. Personal data can also be collected by reading a barcode provided on the mobile terminal 20 with a barcode reader.
[0030]
When collecting the data of the mobile terminal 20, the passer-by may operate the mobile terminal and transmit his / her own data, or may collect the data held by the mobile terminal 20 regardless of the intention of the passer-by. May be. In the latter case, it is desirable to limit the collected data to a certain range from the viewpoint of privacy protection, and it is considered that privacy problems hardly occur with age or gender data. Of course, the passer-by may be photographed by a camera connected to the network 10 and the obtained passer-by image may be analyzed to identify the age, sex, etc. of the passer-by.
[0031]
Next, the server 12 reads the advertisement data from the advertisement information database according to the schedule and supplies the advertisement data to the controller 16 and further to the display device 18 to display the advertisement data (S102). At this time, the server 12 statistically processes the passer's age and gender data collected from the mobile terminal 20 to analyze the passer's personnel composition, and also supplies accompanying data matching the personnel composition to the controller 16 ( S103). The analysis of passers-by is performed, for example, as follows. That is, passers-by are classified into a plurality of classes, for example, nine classes, according to the collected age and gender data. Statistical processing of the collected data is processing for determining the main configuration of the passerby group, and includes histogram calculation and intermediate value calculation. The nine classes are classified, for example, as follows.
[0032]
# 1: Male population up to 18 years old # 2: Female population up to 18 years old # 3: Mixed gender population up to 18 years old # 4: Male population up to 18 to 40 years old # 5: Male population up to 18 to 40 years old Female population # 6: Mixed male and female population from 18 to 40 years old # 7: Male population over 40 years old # 8: Female population over 40 years old # 9: Mixed male and female population over 40 years old It goes without saying that the term "male group up to 18" does not necessarily mean that all passers-by are 18-year-old men. As a result of the statistical processing, this means that men up to the age of 18 are the main constituents of passers-by. The same applies to # 3 "mixed men and women up to 18 years old", which does not mean that passers-by are equal to men and women up to 18 years old. This is the main configuration. More specifically, for example, when data of passersby is collected at a certain timing, it is assumed that gender and age data can be collected from 20 passers, and the breakdown is as follows.
[0033]
Men up to 18 years old 1 woman up to 18 years old 2 men 18 to 40 years old 1 woman 18 years old to 40 years old 14 men over 40 years old 1 woman over 40 years old Histogram When calculated, the number of “women from 18 to 40” is remarkably large, and the classification of passers-by at this timing is classified as “women from 18 to 40”. After analyzing the passers-by as described above, accompanying data corresponding to each class is read from the advertisement information database and supplied to the controller 16. When the accompanying data is changed according to the passer-by, it goes without saying that the accompanying data in the table of FIG. 4 is set for each class. For example, regarding the advertisement data of a department store sale, the class of # 4 is product detail data, and the class of # 5 is point data or coupon data.
[0034]
The controller 16 displays the advertisement data, and transmits the accompanying data matching the personnel composition of the passer-by from the transceiver 18b. The accompanying data corresponding to the passerby transmitted from the transceiver 18b is received by the portable terminal 20 (S104), and the passerby can receive various services using the accompanying data.
[0035]
In addition, the passerby who has visually recognized the advertisement may have any impression on the advertisement. Therefore, when the portable terminal 20 and the transceiver 18b have a two-way communication function, the passerby uses the own portable terminal 20 to respond to the advertisement data that is currently visually recognized, such as a favorable impression, a request, or a dissatisfaction. May be transmitted (S105). The server 12 receives and tallies the response data of these passers-by (S106, S107), and can contribute to the reference of the subsequent advertisement data distribution. It is also preferable to change not only the advertisement data but also the accompanying data according to the result of the response from the passerby. For example, when a passerby who has viewed an advertisement sends a questionnaire for wanting to know more about specific information, the contents of the table in FIG. 4 are updated, and the accompanying data is used as the specific information. When the passerby who has viewed the advertisement visits the store related to the advertisement and transmits some data indicating that the store has been visited to the transceiver 18b, the server 12 transmits the cash point data to the portable terminal 20 of the passerby as accompanying data. Can also be sent.
[0036]
Also, the accompanying data may not be provided to all passers-by, but may be provided only to specific passers-by. For example, some passers-by may want to visit a store to actually get the goods and services provided in the advertisement. In such a case, data (advertisement recognition data) indicating that the advertisement has been viewed is transmitted to a passerby who actually wants to go to the store to the mobile phone or PDA of the passerby. Transmission of the advertisement recognition data to a specific one of the passers-by is performed based on the collected personal identification data of the passers-by. The passerby who desires the advertisement recognition data transmits request data including the personal identification data, and the server 12 returns the advertisement recognition data to the portable terminal having the personal identification data. In this case, the personal identification data may be, for example, a telephone number of a mobile phone owned by the user. The server 12 returns the advertisement recognition data to the mobile phone specified by the mobile phone number. The passerby goes to a desired store while storing the advertisement recognition data in the mobile terminal, and inputs the advertisement recognition data to a store clerk or a store terminal. On the store side, a privilege such as discounting can be provided to the passerby indicating the advertisement recognition data. That is, the advertisement recognition data functions as coupon data for receiving a privilege at the store. The store can evaluate the effect of the advertisement based on the amount of the advertisement recognition data, and can provide feedback such as changing the content of the advertisement or changing the place of the advertisement.
[0037]
【The invention's effect】
As described above, according to the present invention, together with the advertisement data, the accompanying data can be transmitted to the public, and the PR effect can be further enhanced.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram of an embodiment.
FIG. 2 is a configuration block diagram of a server in FIG. 1;
FIG. 3 is a diagram illustrating the appearance of a display device.
FIG. 4 is an explanatory diagram of advertisement data and its accompanying data.
FIG. 5 is a processing flowchart of the embodiment.
[Explanation of symbols]
10 network, 12 servers, 14 content providers, 16 controllers, 18 display devices, 20 mobile terminals.

Claims (10)

Display means for displaying advertising data;
Transmitting means for transmitting accompanying data of the advertisement data in conjunction with the display of the advertisement data;
The advertisement distribution system characterized by having. The system according to claim 1,
The advertisement distribution system, wherein the accompanying data is coupon data related to the advertisement data. The system according to claim 1,
The advertisement distribution system, wherein the accompanying data is address data for accessing the advertisement data. The system according to claim 3,
The advertisement distribution system, wherein the address data is a URL. The system of claim 1, further comprising:
Means for collecting data from a portable terminal near the display means,
Means for setting the accompanying data based on the collected data,
The advertisement distribution system characterized by having. The system according to claim 5,
The advertisement distribution system, wherein the collecting means includes a receiver for receiving transmission data from a mobile phone as the mobile terminal. The system according to claim 5,
The advertisement distribution system, wherein the collecting unit includes a card reader that reads data held by an IC card as the mobile terminal. The system according to claim 5,
The advertisement distribution system, wherein the collecting unit collects personal identification data held by an adapter connected to a mobile phone as the mobile terminal. The system according to claim 5,
The advertisement distribution system, wherein the collecting unit collects barcode data held by the mobile terminal. The system according to claim 5,
The advertisement distribution system, wherein the transmitting unit transmits the accompanying data only to the mobile terminal that has requested the accompanying data.

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