KR20130126160A - Advertising system and targeted advertising method - Google Patents

Abstract

An advertisement system and a targeted advertisement method are disclosed. The advertisement system comprises: an advertisement management device for receiving terminal communication information and a first code to be clicked from a mobile device connected to a mobile web page, receiving the terminal communication information, terminal device information, and a second code to be clicked from the mobile device on which an installed application is run, and determining respective advertisement code information items corresponding to the first code to be clicked and the second code to be clicked; and an advertisement performing device which enables an advertisement image corresponding to one or more of the selected advertisement code information items to be displayed in a designated advertisement area among screen areas displayed by a display unit of the mobile device receiving either the terminal communication information or the terminal device information. By the present invention, an optimized advertisement corresponding to user interest and a communication service use history is provided and inhibition of a user to an advertisement is minimized by not collecting personal information. [Reference numerals] (110) Mobile device;(120) Shopping mall server;(130) Portal site server;(140) Advertisement management device;(150) Advertisement performing device;(AA) Communication network;(APP) Mobile application;(WEB) Mobile web

Description

Advertising system and targeted advertising method

The present invention relates to an advertising system and a target advertising method.

Many advertisements are carried out for various purposes such as the sale of goods or services or the promotion of corporate image. In the past, advertisements were mainly carried out through media such as newspapers, magazines, televisions, and radios, but recently, many advertisements have been carried out using the Internet or advertisement terminals installed outdoors due to the development of communication networks.

As an advertising method using the Internet, for example, a portal site or a newspaper site is constructed, and the main area of the display area exposes the information to be provided to the visitors on the portal site or a newspaper site, but other areas (for example, , The top, bottom, left or right area of the web page) displays an advertisement so that visitors are exposed to the advertisement.

However, in recent years, users using the Internet have a tendency to be indifferent to advertisements as they are exposed to excessively unlimited and uninterested advertisements.

Many advertising techniques have been proposed to solve these problems and induce higher advertising effects.

For example, if you are a subscriber, such as a portal site, and you are logged in as a subscriber who entered your gender, address, interests, etc. at the sign-up stage, you are selected as an area of interest based on your personal information, such as your gender, or match your gender or age range. A method of exposing an ad to a web page has been proposed.

In addition, Korean Patent Publication No. 2012-0016465 (advertisement providing method and advertisement providing server) recently patented to induce the interest of the advertising user through the composition of a plurality of line items extracted in association with a specific text or image, By adding a predetermined benefit according to the confrontation ranking, the technical idea of maximizing the advertising effect is disclosed.

However, the conventional technologies presenting a methodology for enhancing the advertising effect have a structure to legally or illegally acquire personal information in order to obtain the user's propensity or interest information, which does not reflect the sensitive situation of personal information leakage. There is this.

In addition, in order to induce clicks on ads without acquiring personal information, a method of paying a portion of the advertising fee to users who click on an advertisement after posting a plurality of advertisements on a web page has been implemented. Rather than contributing to the maximization of the ads, it's just a way to encourage people to click on the ads they aren't interested in.

In addition, the problem that various advertisements provided in various ways do not meet the user's interest is still not solved.

Therefore, there is a need for a method of minimizing the rejection of advertisements by providing optimal advertisements corresponding to the interest or communication service usage history of each user but not collecting personal information.

The present invention is to provide an advertisement system and a target advertisement method that can minimize the rejection of the user's advertising by providing an optimal advertisement in accordance with each user's interest or communication service usage history, but does not collect personal information.

The present invention is to provide an advertising system and a target advertising method that can provide the best advertising effect to the advertiser can be provided to each user the optimal advertising.

According to the present invention, it is possible to analyze customer characteristics of each product by classifying and analyzing advertisements exposed to each user, click frequency on exposed advertisements, product purchase frequency related to advertisements, etc. according to various criteria, An object of the present invention is to provide an advertisement system and a target advertisement method for easily selecting an advertisement target group.

Other objects of the present invention will become readily apparent from the following description.

According to an aspect of the invention, in the advertising system, the terminal communication information and the first click target code is received from the mobile device connected to the mobile web page, the terminal communication information, the terminal from the mobile device running the installed application An advertisement management device receiving device information and a second click target code, and determining respective advertisement code information corresponding to the first and second click target codes; And an advertisement processing to display an advertisement image corresponding to at least one of the determined advertisement code information in a designated advertisement region of a screen region displayed through a display unit of a mobile device in which any one of the terminal communication information and the terminal apparatus information is received. Provided is an advertising system comprising a performance device.

The mobile device reads the terminal communication information and the first click target code by a statement embedded in a mobile web page displayed by a user's click on any one of display information and an advertisement image through the display unit. The mobile device may be configured to transmit the terminal communication information, the terminal device information, and the second click target code to the advertisement management device by a statement embedded in the driven application. .

The statement may be inserted into the mobile web page and the application, respectively, in one or more forms of a combination of a software development kit (SDK), a script, and an instruction code.

When the plurality of terminal communication information is received from the mobile device, the advertisement management device may manage the plurality of terminal communication information for the same mobile device based on the terminal device information.

The terminal communication information may be one or more of a MAC address and an IP address, and the terminal device information may be a device ID.

The advertisement performing apparatus may recognize the advertisement region in which the advertisement image is to be displayed using advertisement destination information received from the mobile device.

The advertisement management apparatus may include an advertisement analyzing unit configured to analyze a history-based target advertisement, a click target advertisement, and a purchase-linked target advertisement according to the advertisement processing performed by the advertisement performing apparatus, for the purchase-linked target advertisement. For analysis, product purchase information corresponding to one or more of terminal communication information and terminal device information may be provided from a shopping mall server through a communication network.

According to another aspect of the present invention, in the target advertising method, the advertisement management device receives the terminal communication information and the first click target code from the mobile device connected to the mobile web page, or from the mobile device running the installed application Receiving terminal communication information, terminal device information, and a second click target code; Determining, by the advertisement management device, respective advertisement code information corresponding to the first and second click target codes; And displaying an advertisement image corresponding to at least one of the determined advertisement code information in a designated advertisement region of a screen region displayed by the advertisement performing apparatus through one of the terminal communication information and the terminal apparatus information. There is provided a target advertising method comprising the step of processing as possible.

The mobile device reads the terminal communication information and the first click target code by a statement embedded in a mobile web page displayed by a user's click on any one of display information and an advertisement image through the display unit. The mobile device may transmit the terminal communication information, the terminal device information, and the second click target code to the advertisement management device by a statement inserted in the driven application.

The statement may be inserted into the mobile web page and the application, respectively, in one or more forms of a combination of a software development kit (SDK), a script, and an instruction code.

When the plurality of terminal communication information is received from the mobile device, the advertisement management device manages the plurality of terminal communication information for the same mobile device based on the terminal device information, and receives the terminal communication information corresponding to each terminal communication information. Integrated management of click target code.

The terminal communication information may be one or more of a MAC address and an IP address, and the terminal device information may be a device ID.

In the processing step, the advertisement performing apparatus may recognize the advertisement region in which the advertisement image is to be displayed using advertisement destination information received from the mobile device.

The advertisement management apparatus further analyzes the history-based target advertisement, the click target advertisement, and the purchase-linked target advertisement according to the advertisement processing performed by the advertisement execution device, but the shopping mall server for the analysis of the purchase-linked target advertisement. Product purchase information corresponding to at least one of the terminal communication information and the terminal device information may be provided through a communication network.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

According to an embodiment of the present invention, it is possible to minimize the dissatisfaction of the advertisements of the users by providing an optimal advertisement in accordance with each user's interest or communication service usage history, but not collecting personal information.

In addition, each user can be provided with the optimal advertisement targeted to provide the best advertising effect to the advertiser for the cost.

In addition, by categorizing and analyzing the advertisements exposed to each user, the frequency of clicks on the exposed advertisements, and the frequency of product purchases related to the advertisements, the customer characteristics of each product can be analyzed and the optimal advertisement effect is expected. It is also easy to select a target audience.

1 is a schematic overall configuration diagram of an advertising system according to an embodiment of the present invention.
2 is a block diagram of an advertisement management device according to an embodiment of the present invention.
3 is a block diagram of an advertisement performance device according to an embodiment of the present invention.
Figure 4a is a flow chart illustrating a target advertising method according to an embodiment of the present invention.
4B is an exemplary view of a screen display according to the target advertisement method of FIG. 4A.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

Also, the terms " part, "" unit," " module, "and the like, which are described in the specification, refer to a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software .

It is to be understood that the components of the embodiments described with reference to the drawings are not limited to the embodiments and may be embodied in other embodiments without departing from the spirit of the invention. It is to be understood that although the description is omitted, multiple embodiments may be implemented again in one integrated embodiment.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

1 is a schematic overall configuration diagram of an advertisement system according to an embodiment of the present invention, Figure 2 is a block diagram of an advertisement management device according to an embodiment of the present invention, Figure 3 is an embodiment of the present invention The block diagram of the advertisement performing apparatus according to the present invention.

Referring to FIG. 1, the advertisement system may include a mobile device 110, a shopping mall server 120, a portal site server 130, an advertisement management device 140, and an advertisement performing device 150.

The mobile device 110 is a portable communication device having an internet communication function. For example, the mobile device 110 may correspond to a smart phone, a tablet PC, an iPod touch, or the like.

The user may access the mobile web page 112 through a communication network using the mobile device 110 or may receive a necessary service through an app screen 114 output by driving an installed application (or an app). have.

1 illustrates a screen display of a state in which a user accesses a shopping mall server through a mobile web or a mobile app to purchase a product or check a price of a product. Similarly, the user accesses the portal site using the internet connection function (mobile web service function) of the mobile device 110 or the portal site server through an app (for example, Naver app) installed on the mobile device 110. The service provided by 130 may be provided.

The display area of the mobile web page 112 and / or the app screen 114 output through the display unit of the mobile device 110 includes an information display area (see 460 of FIG. 4B) and an advertisement banner on which content or product information is displayed. Etc. may be configured as an advertisement area (see 470a to 470c in FIG. 4b).

The advertisement display area 470a to 470c (hereinafter referred to collectively as 470) is, for example, a subject that provides a corresponding communication service (for example, a portal service server, etc.) to determine advertisement data to be exposed and to perform advertisement. It may be composed of an advertisement area and a rental advertisement area, which is a space rented so that an advertisement subject can be independently performed by an external advertising subject. Ad processing by the advertisement performing apparatus 150 to be described later in this specification may be performed in one or more of its own advertising area and rental advertising area.

Source code of the newly displayed mobile web page 112 by a user clicking one or more of the information display area 460 of the mobile web page 112 or the content, product information, advertisement banner, etc. posted in the advertising area 470. In order to perform the target advertisement may include a statement to transmit the terminal communication information and the click target code to the advertisement management device 140.

The statement may be implemented in one or more forms of, for example, a script, a combination of command codes, and the like. The statement may further include a command to transmit the terminal communication information to the advertisement performing apparatus 150 for performing the advertisement by the advertisement performing apparatus 150.

The terminal communication information may be information for uniquely identifying the mobile device 110 in communication, for example, when the mobile device 110 uses a communication service, such as a MAC address and an IP address. The terminal communication information may be fixed information such as, for example, a MAC address, or may be information that varies, such as a dynamic IP address.

The code to be clicked is code information uniquely set to perform an advertisement corresponding to the content clicked on by the user (or a product described within the content), a product information, an advertisement banner, or the like, for example, a product code. It may be information inserted into the mobile web page newly displayed by the and the app screen to be described later.

For example, if you clicked a newspaper article about iPad 3, a product ad on an auction site for iPad 3, an ad banner for iPad 3, and so on, the code information uniquely assigned to iPad 3 would be the clickable code. The advertisement management device 140 may be transmitted.

Similarly, in the application (app) installed in the mobile device 110 by the user to use the communication service, the content (or the corresponding content posted in the information display area 460 or the advertisement area 470 of the app screen 114). The click target code, the terminal communication information, and the terminal device information about the click target clicked by the user for the purpose of viewing or the like as one or more of the items described in the content), the product information, the advertisement banner, etc., to the advertisement management device 140. Statements can be included to send.

The statement may be implemented in one or more forms of, for example, a software development kit (SDK), a script, a combination of command codes, and the like. The statement may further include a command to transmit one or more of the terminal communication information and the terminal device information to the advertisement performing apparatus 150 for performing the advertisement by the advertisement performing apparatus 150.

The terminal device information may be information uniquely allocated to enable identification of the mobile device 110 itself, such as a device ID.

The shopping mall server 120 and the portal site server 130 are server devices that provide information for purchasing a product or perform a newspaper, a search service, a blog service, and the like, to a mobile device 110 connected through a communication network. In FIG. 1, only the shopping mall server 120 and the portal site server 130 are illustrated for convenience, but the mobile device 110 may be connected through a communication network, and the advertisement data may be output through the display unit of the connected mobile device 110. Of course, the communication service server that can be processed so that it is not limited to this.

The advertisement management apparatus 140 receives and manages a click target code, terminal communication information, and terminal device information from the mobile device 110 so that an advertisement associated with information or a product of interest may be performed. That is, the advertisement management apparatus 140 may not collect personal information of each user even though an advertisement interested in each user may be performed. The advertisement management apparatus 140 may be managed by the same operator as the advertisement performing apparatus 150 to be described later, or may be implemented as one integrated apparatus or a system in which a plurality of apparatuses are linked.

Referring to FIG. 2 schematically illustrating a configuration of the advertisement management apparatus 140, the advertisement management apparatus 140 may include a communication unit 210, terminal information, a click target recognition unit 220, a storage unit 230, and an advertisement code. The determination unit 240, the advertisement analyzer 250, and the controller 260 may be included.

The communication unit 210 performs a function of transmitting and receiving data with the advertisement performance device 150, the mobile device 110, and the like through a communication network.

The terminal information and the click target recognition unit 220 generates terminal information in which at least one terminal communication information is set to be linked to the terminal device information by using the terminal communication information and the terminal device information received from the mobile device 110, and is received. The click target code is managed to be linked to the generated terminal information.

For example, while the mobile device 110 uses a communication service through various communication methods such as Wi-Fi communication, 3G communication, and LTE communication, the mobile device 110 accesses the mobile web page 112. When the specific information or advertisement is clicked on, the terminal communication information and the click target code are received by the advertisement management apparatus 140. In this case, the terminal communication information may be information that is changed or kept constant according to a communication scheme.

In addition, while the mobile device 110 uses a communication service through various communication methods, such as a Wi-Fi communication method, a 3G communication method, and an LTE communication method, an application installed in the corresponding mobile device 110 and including the above-described statement is provided. When driven, the application transmits not only terminal communication information but also terminal device information to the advertisement management device 140. Of course, as described above, the click target code may be further received in this process.

The terminal information and the click target recognition unit 220 sets one or more terminal communication information, which may be changed in various communication environments, to be linked to the terminal device information uniquely assigned to the mobile device 110, thereby determining the corresponding mobile device 110. It can recognize what information or advertisements the user clicked on in various communication environments.

For example, in the Wi-Fi communication environment, I clicked iPad 3 product information posted on the shopping mall site as the first communication information, the first Mac address, and clicked the Galaxy Note advertisement as the IP address, the second communication information, in the 3G communication environment. When the first communication information and the second communication information are collected together with the terminal device information in the advertisement management apparatus 140 by driving the application including the statement at various points of time, the terminal information and the click target recognition unit 220 The user of the mobile device 110 may recognize that the user clicks on the iPad 3 product information and the Galaxy Note advertisement.

This is because if the terminal communication information that matches the terminal communication information received together with the terminal device information is received before and / or after, it can be recognized as the information received by the same mobile device 110. Therefore, if the external hard advertisement is clicked on the second MAC address, which is the third communication information in the 4G communication environment, the corresponding advertisement is also started so that the third communication information is received together with the terminal device information and thus is related to the same mobile device 110. After confirming that it will be used as a target of history-based target advertising.

The storage 230 stores a driving program for operating the advertisement management device 140. In addition, the storage unit 230 includes a click target code, terminal communication information and terminal device information, terminal information, and terminal information and terminal information generated and managed by the one or more mobile devices 110. Among the click target codes associated with the, target code applied to each server device (for example, shopping mall server 120, portal site server 130, etc.), advertisement code information corresponding to each click target code, etc. One or more may be stored.

The advertisement code determination unit 240 determines the advertisement code information for each click target code managed to be linked to the terminal information and the terminal information generated by the click target recognition unit 220. For example, different click target codes may be assigned to the same product or the same information for each server device, but may be processed by the advertisement code determination unit 240 as one common advertisement code information.

The advertisement analyzer 250 may perform an advertisement analysis process using the click target codes received from each mobile device 110.

The advertisement analyzing process by the advertisement analyzing unit 250 may be, for example, an analysis of which product or information has a high click frequency for each time zone, region, or site. In addition, the advertisement exposed by the advertisement method (that is, a method of selecting and providing advertisement data based on a user's communication service usage history (ie, a click history on information or a product)) of the advertisement performing apparatus 150 to be described later. How often a user clicks on your data (i.e., historically-targeted ads) (i.e., click-targeted ads), and how often are you buying items related to the ad data you've exposed (i.e., buy-link-targeted ads) Further analysis can be used to enable a more detailed analysis of the advertising effectiveness.

Here, whether to purchase a product, what is a purchased product, terminal communication information and / or terminal device information of the purchased mobile device 110 may be provided by the shopping mall server 120 to the advertisement management apparatus 140 through a communication network. Can be configured.

In addition, if there is a subscription member in the advertisement management device 140, and the subscription information such as gender, age, occupation, interest information, etc. is entered at the time of membership registration, the number of advertisement impressions based on the user's usage history of the communication service for the subscribers ( Interest groups based on history-based targeted ads, clicks on displayed ad data (see FIG. 4B) (potential audience based on click-targeted ads), and purchases of items corresponding to the displayed ad data (loyalties based on buy-through target ads) Customer group) and the like, and analysis of advertisement effect according to each customer characteristic (for example, gender, region of residence, age, etc.) may be possible.

The controller 270 controls the performance of each component included in the advertisement management device 140.

Referring back to FIG. 1, the advertisement performing apparatus 150 may be configured based on each mobile device based on terminal information (that is, terminal communication information and terminal device information) and advertisement code information associated with the terminal information from the advertisement management apparatus 140. 110) the advertisement based on the user's communication service usage history (i.e., click history on information or products). As described above, the advertisement performed by the advertisement performing apparatus 150 may be performed through one or more of its own advertisement region and the rental advertisement region.

In addition, as described above, the advertisement performing apparatus 150 may be managed by the same operator as the advertisement management apparatus 140 described above, or may be implemented as one integrated apparatus or a system in which a plurality of apparatuses are linked.

Referring to FIG. 3 schematically showing the configuration of the advertisement execution device 150, the advertisement management device 140 includes a communication unit 310, a storage unit 320, terminal information and advertisement code recognition unit 330, and an advertisement configuration. The unit 340 may include an advertisement click recognition unit 350 and a control unit 360.

The communication unit 210 performs a function of transmitting and receiving data with the advertisement management apparatus 140, the mobile device 110, and the like through a communication network. The communication unit 210 may be configured to recognize, for example, one or more of the terminal communication information and the terminal device information from the mobile device 110 and the advertisement destination information (for example, a web page address to be accessed) in order to recognize the area where the advertisement is to be performed. , Executed application information, etc.) can be received. In addition, the communication unit 210 may receive terminal information (that is, terminal communication information and terminal device information) and advertisement code information associated with the terminal information from the advertisement management device 140.

The storage unit 320 stores a driving program for operating the advertisement performance device 150. In addition, the storage unit 230 further stores terminal information and advertisement code information received from the advertisement management apparatus 140.

The terminal information and the advertisement code recognizing unit 330 is currently performing the advertisement using one or more of the terminal communication information and terminal device information received from the mobile device 110 and the terminal information received from the advertisement management device 140. The mobile device 110 may be recognized, and the advertisement area in the web page or the application in which the advertisement should be performed may be recognized with reference to the destination information received from the mobile device 110, and the advertisement may be recognized in the mobile device 110. It can recognize advertisement code information to be provided for performance.

For example, a specific mobile device 110 clicked on iPad 3 product information posted on a shopping mall site during a previous communication service using process, and clicked on a Galaxy Note advertisement posted on an app screen 114 according to an application running. If the information is provided from the advertisement management device 140, the terminal information and the advertising code recognition unit 330 is a mobile device 110 having the same terminal communication information and / or terminal device information to the iPad 3 and Galaxy Note It can be appreciated that advertisement data for the product should be provided. In this case, the area in which the corresponding advertisement data is displayed may be an advertisement area designated in a web page or an application recognized by the destination information.

The advertisement configuration unit 340 configures the advertisement data including the advertisement image corresponding to the terminal information and the advertisement code information recognized by the advertisement code recognition unit 330, and transmits the advertisement data to the mobile device 110 through the communication unit 310. As a result, the mobile web page 112 connected to the user or the app screen 114 driven by the user may be displayed on the advertisement area.

The advertisement image for configuring the advertisement data to be transmitted to the mobile device 110 may be stored in advance in the storage unit 320, for example, the shape may vary as a banner advertisement image, a box-type advertisement image, a video advertisement image, and the like. Can be.

In addition, the display form of the advertisement data transmitted by the advertisement configuration unit 340 is displayed on the whole or part of the screen, for example, the user connected after the end of the advertisement (using the end button provided on one side of the advertisement window) Naturally, the advertisement may be varied in the form of a front advertising method, a pop up advertising method, a banner advertising method displayed in a limited advertisement area, and the like.

The advertisement click recognition unit 350 recognizes whether a user clicks on the advertisement image displayed through the display unit of the mobile device 110. When there is an advertisement click, the corresponding information may be provided to the advertisement management device 140 for the purpose of calculating the advertisement fee or analyzing the advertisement. Since the advertisement click recognition unit 350 recognizes whether the advertisement displayed on the mobile device 110 has been clicked is the same as the advertisement image click recognition method according to the related art, a description thereof will be omitted.

The controller 360 controls the performance of each component included in the advertisement performance device 140.

As described above, the target advertisement method according to the present embodiment is selected to correspond to one or more of contents, product information, advertisement images, etc., which the user of the mobile device 110 clicks on in the course of using a communication service in various communication environments. A high advertisement effect can be expected by displaying the advertisement image through the mobile web page 112 or the app screen 114 accessed during the subsequent communication service use process.

In addition, since the personal information of the user is not collected in the above-described process for proper advertisement for each user, there is an advantage of minimizing the user's rejection of the advertisement.

4A is a flowchart illustrating a target advertisement method according to an embodiment of the present invention, and FIG. 4B is an exemplary view of a screen display according to the target advertisement method of FIG. 4A.

4A and 4B, in step 410 (ie, steps 410a to 410n), the advertisement management device 140 may connect each communication environment and a network connection type (ie, mobile) from the mobile device 110 connected through the communication network. One or more of terminal communication information (first terminal information in FIG. 4A) and terminal device information (second terminal information in FIG. 4A) and a click target code are received according to web access or application execution.

For example, when the mobile device 110 is connected to the mobile web page 112, the advertisement management device 140 may receive the terminal communication information and the click target code from the mobile device 110 by the function of the inserted statement. If the mobile device 110 runs the application, the advertisement management device 140 may receive the terminal communication information, the terminal device information, and the click target code from the mobile device 110 by the function of the inserted statement.

The advertisement management apparatus 140 may receive one or more of terminal communication information and terminal apparatus information and a click target code in a series of steps 410a to 410n illustrated in FIG. 4A and in step 430 to be described later. If the history-based target advertisement is specified, 150 is based on the sequence of steps 410a to 410n shown in FIG. 4A and the user's communication service usage history (i.e., click history on information or goods) in step 430 to be described later. The target advertisement may be performed by selecting and providing advertisement data.

As shown in FIG. 4B, the display area of the mobile web page 112 and / or the app screen 114 output through the display unit of the mobile device 110 is an information display area 460 on which content or product information is displayed. ) And an advertising area (see 470a to 470c) in which an advertising banner and the like are displayed.

In operation 420, the advertisement management apparatus 140 determines advertisement code information corresponding to the received click target code and generates terminal information using the received one or more terminal communication information and terminal device information. Thereafter, the advertisement management apparatus 140 provides the generated terminal information and the advertisement code information to the advertisement performing apparatus 150.

In operation 430, the advertisement performing apparatus 150 may transmit terminal communication information and / or terminal device information and advertisement destination information (for example, a web to be accessed from an arbitrary mobile web page or a mobile device 110 on which an application is driven). Page data, executed application information, etc.), and advertisement data including one or more advertisement images corresponding to the user's history of communication service use so that history-based target advertisement is performed in the advertisement area corresponding to the advertisement destination information. Configure and transmit to mobile device 110.

The history-based target advertisement data is displayed in the advertisement area (that is, 470b and 470c of FIG. 4B) corresponding to the advertisement destination information by performing the history-based target advertisement of the advertisement performing apparatus 150.

When a user clicks on one or more advertisement images displayed in the advertisement area, information about the advertisement information may be provided to the advertisement management apparatus 140 and / or the advertisement performing apparatus 150 to generate analysis information about the click target advertisement. In addition, when a user purchases a product corresponding to one or more advertisement images displayed in the advertisement area, the user may be provided to the advertisement management apparatus 140 and / or the advertisement performing apparatus 150 to generate analysis information about the purchase-linked target advertisement. have.

Naturally, the above-described target advertisement method may be performed by an automated procedure in a time series order by a program embedded in or installed in a digital processing apparatus. The codes and code segments that make up the program can be easily deduced by a computer programmer in the field. In addition, the program is stored in a computer readable medium readable by the digital processing apparatus, and is read and executed by the digital processing apparatus to implement the method. The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims And changes may be made without departing from the spirit and scope of the invention.

110: mobile device 120: shopping mall server
130: portal site server 140: advertising management device
150: advertisement performing apparatus 210, 310: communication unit
220: terminal information and click target recognition unit
230, 320: storage unit 240: advertising code determination unit
250: advertising analysis unit 260, 360: control unit
330: terminal information and advertising code recognition unit
340: advertising configuration unit 350: advertising click recognition unit

Claims (15)

In the advertising system,
Receive the terminal communication information and the first click target code from the mobile device connected to the mobile web page, and receives the terminal communication information, the terminal device information and the second click target code from the mobile device running the installed application, An advertisement management device for determining respective advertisement code information corresponding to the first and second click target codes; And
Performing an advertisement to display an advertisement image corresponding to at least one of the determined advertisement code information in a designated advertisement region of a screen region displayed through a display unit of a mobile device in which any one of the terminal communication information and the terminal device information is received. Advertising system comprising a device.
The method of claim 1,
The mobile device reads the terminal communication information and the first click target code by a statement embedded in a mobile web page displayed by a user's click on any one of display information and an advertisement image through the display unit. Send to the ad management device,
And the mobile device transmits the terminal communication information, the terminal device information, and the second click target code to the advertisement management device by a statement embedded in the driven application.
3. The method of claim 2,
The statement is inserted into the mobile web page and the application, respectively, in the form of one or more of a combination of a software development kit (SDK), a script and a command code.
The method of claim 1,
The advertisement management apparatus, when receiving a plurality of terminal communication information from the mobile device, characterized in that for managing the plurality of terminal communication information based on the terminal device information for the same mobile device.
The method of claim 1,
And the terminal communication information is at least one of a MAC address and an IP address, and the terminal device information is a device ID.
The method of claim 1,
And the advertisement performing apparatus recognizes the advertisement region in which the advertisement image is to be displayed using advertisement destination information received from the mobile device.
The method of claim 1,
The ad management device,
Including an advertisement analysis unit for analyzing the history-based target ads, click target ads and purchase-linked target ads according to the processing of the advertisement performed by the advertisement performing apparatus,
And a product purchase information corresponding to at least one of terminal communication information and terminal device information is provided from a shopping mall server through a communication network to analyze the purchase connection target advertisement.
In the targeted advertising method,
The advertisement management device receives the terminal communication information and the first click target code from the mobile device accessing the mobile web page, or receives the terminal communication information, the terminal device information and the second click target code from the mobile device on which the installed application is driven. Receiving;
Determining, by the advertisement management device, respective advertisement code information corresponding to the first and second click target codes; And
The advertisement performing apparatus displays an advertisement image corresponding to at least one of the determined advertisement code information in a designated advertisement region of a screen region displayed through the display unit of the mobile device in which one of the terminal communication information and the terminal apparatus information is received. Targeted advertising method comprising the step of processing.
9. The method of claim 8,
The mobile device reads the terminal communication information and the first click target code by a statement embedded in a mobile web page displayed by a user's click on any one of display information and an advertisement image through the display unit. Send to the ad management device,
And the mobile device transmits the terminal communication information, the terminal device information, and the second click target code to the advertisement management device by a statement embedded in the driven application.
10. The method of claim 9,
The statement is inserted into the mobile web page and the application, respectively, in the form of one or more of a combination of a software development kit (SDK), script (script) and instruction code.
9. The method of claim 8,
When the plurality of terminal communication information is received from the mobile device, the advertisement management device manages the plurality of terminal communication information for the same mobile device based on the terminal device information, and receives the terminal communication information corresponding to each terminal communication information. Targeted advertising method characterized in that the integrated management of the click target code.
9. The method of claim 8,
The terminal communication information is one or more of the MAC address (MAC Address), IP address, and the terminal device information characterized in that the device identifier (Device ID).
9. The method of claim 8,
And in the processing step, the advertisement performing apparatus recognizes the advertisement region in which the advertisement image is to be displayed using advertisement destination information received from the mobile device.
9. The method of claim 8,
The advertisement management apparatus further analyzes a history-based target advertisement, a click target advertisement, and a buy-link target advertisement according to the advertisement processing performed by the advertisement performing apparatus,
And a product purchase information corresponding to at least one of terminal communication information and terminal device information is provided from a shopping mall server through a communication network to analyze the purchase connection target advertisement.
A program of instructions that can be executed in a digital processing apparatus for performing the target advertisement method according to any one of claims 8 to 14 is recorded, and a record in which a program that can be read by the digital processing apparatus is recorded. media.

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