JP5562602B2 - Information processing apparatus and method, program, and information processing system - Google Patents

Description

  The present invention relates to an information processing apparatus and method, a program, and an information processing system, and in particular, an information processing apparatus that can promote purchase of an advertisement target by displaying an optimal advertisement to a user. And a method, a program, and an information processing system.

  An increasing number of users use result-reward-type affiliates to promote sales of products and services on the Internet. Performance-rewarded affiliates set up product introduction links (that is, product advertisements) on a given page of a site, and when a product is sold via that advertisement, the advertiser responds to sales. This is a system in which the amount of compensation is paid to the site administrator who operates the site.

  Such result-reward-type affiliates are also used in sites for the mobile market represented by mobile phones (see Patent Document 1).

Japanese Patent Laid-Open No. 2008-9805

  By the way, conventionally, a pure advertisement displayed on a predetermined page of a site operated by a site administrator has been fixedly displayed to all users for a certain period.

  That is, conventionally, a pure advertisement is displayed regardless of whether the user is interested in the object of the pure advertisement or not. Therefore, when a pure advertisement is displayed on a terminal of a user who is not interested in the pure advertisement, the advertiser is limited in the places and opportunities where the advertisement can be advertised. It was an opportunity loss.

  This invention is made | formed in view of such a condition, It enables it to promote purchase of the target object of the advertisement by displaying an optimal advertisement for a user.

An information processing apparatus according to a first aspect of the present invention is an information processing apparatus that manages advertisement information displayed on a predetermined page of a website managed by another information processing apparatus, and responds to a request from a user terminal. Accepting means for accepting access from the user terminal that is performed using address information included in the information on the predetermined page of the website transmitted from the other information processing apparatus, and accepted by the accepting means Acquisition means for acquiring identification information of the user terminal from the access information, a database for storing history information relating to a plurality of advertisement information in association with the identification information of the user terminal, and the user obtained from the database Using the history information corresponding to the terminal identification information, the user terminal is selected from the plurality of advertisement information. Is a member registered Te, advertising Advertisers sites that sell a membership registration as a commodity is an advertisement object, and at least one of the past of the member registered in an advertiser site is an advertisement targeted advertising information And selecting means for selecting advertisement information to be displayed on the user terminal, and transmitting means for transmitting the advertisement information selected by the selection means to the user terminal.

The selection means uses the history information corresponding to the identification information of the user terminal, and excludes the advertisement information displayed immediately before in the user terminal from the plurality of advertisement information. The advertisement information to be displayed on can be selected.
The selection means uses the history information corresponding to the identification information of the user terminal, and excludes advertisement information whose number of transmissions to the user terminal exceeds a predetermined number of transmissions from the plurality of advertisement information. Thus, advertisement information to be displayed on the user terminal can be selected.
The selecting means uses the history information corresponding to the identification information of the user terminal, excludes the advertising information targeted for transmission outside the area of the user terminal from the plurality of advertising information, and Advertisement information to be displayed on the terminal can be selected.

The selection means further uses the history information obtained from the database or the attribute information of the advertisement information, and the number of times the advertisement information is displayed out of the plurality of advertisement information left after the exclusion. Based on at least one of the rate at which the target is registered, the click rate of the displayed advertisement information, the relevance between the predetermined page and the advertisement information, and the presence or absence of a click on the user terminal with respect to the displayed advertisement information, Advertisement information to be displayed on the user terminal is selected.

An information processing method according to a first aspect of the present invention is an information processing method for an information processing apparatus that manages advertisement information displayed on a predetermined page of a website managed by another information processing apparatus. Accepts an access from the user terminal performed using address information included in the information on the predetermined page of the website transmitted from the other information processing apparatus in response to a request of the user terminal, Identification information of the user terminal obtained from a database that acquires identification information of the user terminal from the received access information and stores history information related to a plurality of advertisement information in association with the identification information of the user terminal. by using the history information corresponding to, among the plurality of advertisement information, a member registered in the user terminal, the member Advertisers sites that sell the recording as a commodity is an advertisement targeted advertising information, and past member registered in an advertiser site to the exclusion of at least one of which is advertising information in the advertising target, to the user terminal Selecting advertisement information to be displayed, and transmitting the selected advertisement information to the user terminal.

The program according to the first aspect of the present invention provides a computer of an information processing apparatus that manages advertisement information displayed on a predetermined page of a website managed by another information processing apparatus in response to a request from a user terminal. Accepting means for accepting access from the user terminal performed using address information included in the information on the predetermined page of the website transmitted from another information processing apparatus; and the accepting means accepted by the accepting means Acquisition means for acquiring identification information of the user terminal from access information, a database for storing history information relating to a plurality of advertisement information in association with the identification information of the user terminal, and the user terminal obtained from the database by using the history information corresponding to the identification information, a member registered in the user terminal, Employees advertisers sites that sold under the trade registration is excluded advertising information that is advertised, and at least one of the past of the member registered in an advertiser site is an advertisement targeted advertising information, the plurality of Selection means for selecting advertisement information to be displayed on the user terminal from advertisement information, and the transmission means for transmitting the advertisement information selected by the selection means to the user terminal.

An information processing system according to a second aspect of the present invention includes a user terminal, a first information processing apparatus that manages a website, and second information that manages advertisement information displayed on a predetermined page of the website. In the information processing system including a processing device, the first information processing device includes a transmission unit that transmits information constituting the predetermined page in response to the request for the predetermined page from the user terminal. In response to the access by the access means, the user terminal has access means for accessing the second information processing apparatus specified by the address information included in the information constituting the predetermined page. Display control means for displaying the advertisement information transmitted from the second information processing apparatus on the predetermined page, and the second information processing apparatus Receiving means for receiving the access from the user terminal, acquiring means for acquiring identification information of the user terminal from the access information received by the receiving means, and history information regarding a plurality of advertisement information, Member registration at the user terminal from among the plurality of advertisement information using a database stored in association with the identification information of the user terminal and the history information corresponding to the identification information of the user terminal obtained from the database Exclude at least one of advertising information for which the advertiser site that sells the membership registration as a product is already advertised, and advertising information for which the advertiser site that was previously registered as a member is advertised Selection means for selecting advertisement information to be displayed on the user terminal; and the wide area selected by the selection means. Information, and transmitting means for transmitting to the user terminal.

In the first aspect of the present invention, from the user terminal performed using address information included in information on a predetermined page of a website transmitted from another information processing apparatus in response to a request from the user terminal And the identification information of the user terminal is acquired from the received access information. Then, using the history information corresponding to the identification information of the user terminal obtained from a database that stores history information related to the plurality of advertisement information in association with the identification information of the user terminal, from, is a member registered in the user terminal, the advertisement information advertisers sites that sell a membership registration as a commodity is an advertisement object, and past member registered in an advertiser site is an advertisement target advertising Excluding at least one of the information , advertisement information to be displayed on the user terminal is selected, and the selected advertisement information is transmitted to the user terminal.

In the second aspect of the present invention, in response to a request for a predetermined page from a user terminal, information constituting the predetermined page is transmitted by the first information processing apparatus, and the user terminal The advertisement transmitted from the second information processing apparatus in response to the access when the second information processing apparatus specified by the address information included in the information constituting the predetermined page is accessed. The information is displayed on the predetermined page, the access from the user terminal is accepted by the second information processing apparatus, and the identification information of the user terminal is acquired from the received access information. A database storing history information related to a plurality of advertisement information in association with identification information of the user terminal, and the user obtained from the database. By using the history information corresponding to the identification information of The terminal, from among the plurality of advertisement information, is a member registered in the user terminal, the advertiser site that sells a membership registration as a commodity in the advertising target some advertising information, and historical members registered in an advertiser site by excluding at least one of the advertisement information is advertised, advertising information to be displayed on the user terminal is selected, said advertisement information selected , Transmitted to the user terminal.

  According to one aspect of the present invention, an optimal advertisement can be displayed to a user. Thereby, the purchase of the target object of the advertisement can be promoted to the user.

It is a figure which shows the structural example of the advertisement information provision system which concerns on one Embodiment of this invention. It is a block diagram which shows the structural example of an advertisement information management server. It is a block diagram which shows the function structure of an advertisement information management server. It is a flowchart explaining the process of an advertisement information provision system. It is a figure explaining operation | movement of a process of an advertisement information provision system. It is a flowchart explaining the advertisement information selection process of an advertisement information management server. It is a flowchart explaining the process of the advertisement information provision system after advertisement information is displayed. It is a flowchart explaining the process of the advertisement information provision system after advertisement information is displayed.

  FIG. 1 is a diagram showing a configuration of an embodiment of an advertisement information providing system to which the present invention is applied. The advertisement information providing system 1 is a system for promoting sales of the advertisement target by providing optimal advertisement information according to the user.

  In the example of FIG. 1, the advertisement information providing system 1 includes a mobile terminal 11, a network 12, a site management device 13, an advertisement information management server 14, an ASP (Affiliate Service Provider) management server 15, and an advertiser server 16. .

  In the advertisement information providing system 1, a mobile terminal 11, a site management device 13, an advertisement information management server 14, an ASP management server 15, and an advertiser server 16 are connected to a network 12 represented by the Internet.

  The mobile terminal 11 is composed of, for example, a mobile phone. The mobile terminal 11 communicates with the site management apparatus 13, the advertisement information management server 14, the ASP management server 15, the advertiser server 16 and the like via a base station and network 12 (not shown).

  Specifically, the mobile terminal 11 receives a web page provided by a device connected to the network 12 and displays an image of the web page, for example, according to an operation of a user who browses the website. .

  Here, a web page is a collection of data displayed on one screen by a web browser, which is an application program for browsing web pages. Generally, layout information and text in HTML (HyperText Markup Language) are used. It consists of data, data of images (still images or moving images) embedded in a document, audio data, and the like. A series of web pages provided for browsing on the mobile terminal 11 connected to the network 12 is also referred to as a website.

  The network 12 includes the Internet or a dedicated communication line connected to each other. For example, according to a protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol), the mobile terminal 11, the site management device 13, and the advertisement information management The server 14, the ASP management server 15, and the advertiser server 16 communicate with each other.

  The site management device 13 is configured by a dedicated server installed by a business operator that manages the website 21 that provides community services, for example. Note that the site management apparatus 13 may be configured by a personal computer of a user who manages a website such as a blog, for example.

  The website 21 managed by the site management device 13 includes a series of web pages provided via the network 12 in response to a browsing request from the mobile terminal 11.

  The site management apparatus 13 is provided with address information (for example, URL information) of the advertisement information management server 14 from the advertisement information management server 14 via the network 12. On a predetermined web page (for example, a top page) constituting the website 21, advertisement information of products of the advertiser site 22 is posted. When the site management device 13 creates the source of the top page, Instead of the advertisement information, the address information of the advertisement information management server 14 that manages the advertisement information of the product of the advertiser site 22 is described.

  Thereby, the mobile terminal 11 that has requested the top page can access the advertisement information management server 14 using the address information described in the source of the top page. By this access, advertisement information suitable for the user of the mobile terminal 11 is transmitted from the advertisement information management server 14, so the mobile terminal 11 displays the top page on which the advertisement information from the advertisement information management server 14 is posted. can do.

  The advertisement information management server 14 is composed of a device such as a dedicated server, for example. The advertisement information management server 14 advertises a product of its own advertiser site 22 or an advertiser who wants to advertise the advertiser site 22 and pays for the advertisement of the product. Processing related to the service that mediates the business of the website 21 to be obtained is performed.

  In other words, the advertisement information management server 14 receives advertisement information related to products sold on the advertiser site 22 from the advertiser server 16 via the network 12 and accumulates a plurality of advertisement information. The advertisement information management server 14 stores, as a database, history information related to advertisement information such as advertisement information distribution results, click information of advertisement information for each portable terminal 11, and result information. In addition, history information regarding advertisement information transmitted from the ASP management server 15 as needed is also accumulated in the database.

  When the mobile terminal 11 is accessed by requesting a predetermined page of the website 21 managed by the site management device 13, the advertisement information management server 14 acquires identification information (for example, UID) of the mobile terminal 11. . Then, the advertising information management server 14 uses the UID (that is, the mobile terminal 11) obtained from the database or the history information regarding the advertising information corresponding to all the UIDs to provide the optimal advertising information for the users of the plurality of mobile terminals 11. The selected advertisement information is transmitted to the mobile terminal 11.

  The ASP management server 15 provides, for example, an affiliate service that mediates a plurality of advertisers who want to advertise products of the advertiser site 22 using the ASP and the advertiser site 22 itself, and a plurality of ASPs having the ASP server. Yes. The ASP management server 15 is composed of a device such as a dedicated server, and the advertisement information history information obtained by the affiliate service is constructed as a database.

  The affiliate service performed by the ASP management server 15 will be briefly described. First, the ASP management server 15 provides advertisement information from the advertiser (in this case, referred to as an ASP advertisement link) to a device that manages the ASP website via the ASP server.

  When the mobile terminal 11 requests the top page of the advertiser site 22 from the ASP advertisement link pasted on the ASP website, the request is made to the advertiser server 16 via the ASP server and the ASP management server 15 (redirect). As a result, the top page is transmitted to the mobile terminal 11. At this time, the ASP management server 15 obtains the UID as the identification information of the mobile terminal 11 assuming that the session is started, discriminates the ASP server and the website, and generates the session ID. As for the session ID, information to which the session ID is added is transmitted / received between the apparatuses until the session is terminated.

  When the mobile terminal 11 registers in the advertiser site 22 during this session, the advertiser server 16 determines that the result has been generated, and the notification is transmitted to the ASP management server 15 together with the session ID. When the ASP management server 15 receives a notification of the result from the advertiser server 16, the ASP management server 15 registers the result in the database, and the session ends. This result is reported to the ASP server and the advertiser server 16 together in a certain period. That is, the ASP management server 15 bills the advertiser server 16 collectively for payment to the ASP server via the network 12, and pays the ASP server that has posted those advertisements.

  As described above, at the start of a session, the ASP management server 15 can obtain identification information of the mobile terminal 11 and history information such as which ASP website has come from and which advertisement has been clicked. Further, the ASP management server 15 can know history information and the like of which advertisement is clicked and the result is achieved at the end of the session.

  Therefore, in the database of the ASP management server 15, as information obtained during the session, advertisement information such as click information and result occurrence information for each UID of the mobile terminal, product purchase (site registration) information to be advertised, etc. History information is accumulated in the database, and this information is sequentially transmitted to the advertisement information management server 14.

  The ASP management server 15 also provides a listing advertisement system, and history information obtained by this listing advertisement system may be stored in the ASP management server 15. That is, the ASP management server 15 functions as a database construction server in the advertisement information providing service 1.

  Further, in FIG. 1, the illustration of the ASP wear site and the ASP web server is omitted for easy understanding of the advertisement information providing service 1. Moreover, although the example which uses the advertiser server 16 and the advertiser server 16 also uses the affiliate service has been described, the advertiser server 16 may use only the advertisement information providing service 1 or may be used together with the affiliate service. In some cases. When used together, the same information is used as the identification information of the advertisement information.

  The advertiser server 16 is configured by a device such as a dedicated server, for example, and provides an advertiser site 22 that is a website for selling products on the network 12. That is, the advertiser server 16 provides content displayed when the advertiser site 22 is accessed to the user of the mobile terminal 11.

  Specifically, the advertiser server 16 sells (charges) as a product the browsing of the advertiser site 22 itself, that is, acquisition of the right to browse (member registration), to the mobile terminal 11. When there is a member registration request from the mobile terminal 11 via the network 12, the request is transmitted from the mobile terminal 11 to the carrier server 17 via the network 12. The advertiser server 16 provides a service for publishing a member-dedicated page of the advertiser site 22 to the mobile terminal 11 that has been authenticated by the carrier server 17 and registered as a member of the advertiser site 22.

  When the advertiser server 16 purchases a product via the advertisement information of the advertiser site 22 posted on the website 21, that is, when a member registration is made at the advertiser site 22, the result is that a result has occurred. Determine and notify the advertisement information management server 14.

  Further, the advertiser server 16 purchases a product via an advertisement based on the ASP advertisement link information of the advertiser site 22 posted on the ASP website, that is, when the member registration is made on the advertiser site 22. The ASP management server 15 is notified that the result has been generated.

  The carrier server 17 is configured by a device such as a dedicated server managed by a provider providing telecommunication services such as a mobile phone and a fixed phone. The carrier server 17 transmits a password input page 23 to the mobile terminal 11 via the network 12 to the mobile terminal 11 that requests membership registration with the advertiser server 16.

  When the user authentication can be performed with the password transmitted from the mobile terminal 11, the carrier server 17 performs a billing process for registration of the mobile terminal 11 to the advertiser site 22, and performs a predetermined process for the advertiser server 16. Make requests and completion notifications. In response to this, the advertiser server 16 detects the occurrence of a result. The billing in the carrier server 17 is made to the user from the carrier managing the carrier server 17 to the user of the portable terminal 11 together with the usage fee of the portable terminal 11.

  In the example of FIG. 1, only one mobile terminal 11, site management device 13, advertiser server 16, and carrier server 17 are shown, but the number is not limited to one, but a plurality of Composed. Of course, the advertisement information management server 14 and the ASP management server 15 may also be composed of a plurality of units.

  FIG. 2 is a block diagram illustrating an example of a hardware configuration of the advertisement information management server 14.

  In the advertisement information management server 14 in the example of FIG. 2, a CPU (Central Processing Unit) 51 is loaded into a RAM (Random Access Memory) 53 from a program stored in a ROM (Read Only Memory) 52 or a storage unit 58. Various processes are executed according to the program. The RAM 53 also appropriately stores data necessary for the CPU 51 to execute various processes.

  The CPU 51, ROM 52, and RAM 53 are connected to each other via a bus 54. An input / output interface 55 is also connected to the bus 54.

  The input / output interface 55 includes an input unit 56 including a keyboard and a mouse, an output unit 57 including a speaker and a display, a storage unit 58 including a hard disk, and communication with other devices via the network 12. A communication unit 59 that controls processing is connected.

  A drive 60 is connected to the input / output interface 55 as necessary, and a removable medium 61 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately mounted, and a computer program read from them is It is installed in the storage unit 58 as necessary.

  In addition, since the apparatus which comprises the portable terminal 11, the site management apparatus 13, the ASP management server 15, the advertiser server 16, and the carrier server 17 each has the hardware constitutions similar to the advertisement information management server 14 of FIG. The description will be omitted because it will be repeated.

  Further, the hardware configuration of the advertisement information management server 14 is not limited to the example of FIG. 2, and may have at least the functional configuration of FIG. 3 to be described later.

  FIG. 3 is a block diagram illustrating an example of a functional configuration of the advertisement information management server 14.

  The advertisement information management server 14 is configured to include an access reception unit 101, an identification information acquisition unit 102, a site information acquisition unit 103, an advertisement information setting unit 104, an advertisement information selection unit 105, an advertisement information storage unit 106, and a database 107. Has been. Furthermore, the advertisement information management server 14 is configured to include an advertisement information transmission unit 108, a session management unit 109, a database update unit 110, and a data reception unit 111.

  The access receiving unit 101 receives an access from the mobile terminal 11 via the network 12 and supplies information obtained by the received access to the identification information acquiring unit 102 and the site information acquiring unit 103. The information obtained by the received access includes the address (URL) information of the mobile terminal 11, the UID that is the identification information of the mobile terminal 11, the URL information of the page that has passed through (for example, the top page of the website 21), and the like. It is.

  The identification information acquisition unit 102 acquires the UID from the information supplied from the access reception unit 101 and supplies the acquired UID to the advertisement information selection unit 105. The site information acquisition unit 103 acquires URL information of the page that has passed through, and supplies the acquired URL information to the advertisement information selection unit 105.

  The advertisement information setting unit 104 sets the highest-priority advertisement information by the advertiser by operating a mouse or the like constituting the input unit 56 and supplies it to the advertisement information selection unit 105. In addition, the advertisement information setting unit 104 sets the number of times the advertisement information is distributed to the mobile terminal 11 and supplies it to the advertisement information selection unit 105.

  The advertisement information selection unit 105 selects the advertisement information most suitable for the user of the mobile terminal 11 having the UID supplied from the identification information acquisition unit 102 from the advertisement information stored in the advertisement information storage unit 106. The selection is made using information set by the setting unit 104 and history information stored in the database 107. The advertisement information selection unit 105 supplies the selected advertisement information to the advertisement information transmission unit 108. At this time, the UID of the mobile terminal 11 and information on which advertisement information has been selected are supplied to the database update unit 110.

  The advertisement information storage unit 106 stores a plurality of pieces of advertisement information provided from a plurality of advertiser servers 16 in association with identification information of advertisement information. Further, the advertisement information storage unit 106 also stores the contents of the advertisement information (for example, a website or a distribution area to be advertised).

  The database 107 stores history information regarding advertisement information in association with identification information of advertisement information. For example, the database 107 stores advertisement information click rate (CTR: click-through rate), advertisement information CPI (conversion per impression), and the like.

  The click rate is a rate at which the advertisement information is clicked, and is a rate calculated by the number of clicks / impression (the number of times an advertisement is displayed / distributed). CPI is an index that indicates the percentage of impressions that result in conversion (achievement of results).

  In addition, the database 107 includes a distribution history of advertisement information for each UID, a number of times of distribution of advertisement information for each UID, registration history information (current and past) of websites to be advertised for advertisement information for each UID, for each UID. Click history information (including session ID) of advertisement information is also stored. Further, the database 107 also stores region information (which region belongs) for each UID calculated from the history information stored in the database.

  The advertisement information transmission unit 108 acquires the address information of the mobile terminal 11 from the information supplied from the access reception unit 101, and transmits the advertisement information from the advertisement information selection unit 105 to the address.

  Since the mobile terminal 11 that clicked the advertisement information transmitted by the advertisement information transmitting unit 108 accesses the session management unit 109, the session management unit 109 redirects the source code to the top page of the advertiser site 22 corresponding to the session ID. Is returned to the portable terminal 11. At this time, information obtained by clicking the advertisement information is supplied to the database update unit 110 together with the session ID. In addition, the session management unit 109 receives a notification of the result occurrence from the advertiser server 16. At this time, the session management unit 109 supplies the session updating unit 110 with a session ID and a notification of the result occurrence.

  The database update unit 110 updates the history information stored in the database 107 using the information from the advertisement information selection unit 105, the information from the session management unit 109, and the information from the data reception unit 111.

  In other words, the database update unit 110 updates the number of times the advertisement information is distributed for each UID based on the UID of the mobile terminal 11 from the advertisement information selection unit 105 and information indicating which advertisement information is selected. The database update unit 110 updates the click history information and the click rate of the advertisement information with the clicked information and the session ID of the advertisement information from the session management unit 109, and notifies the session ID and result occurrence from the session management unit 109. Thus, the registration information for the website to be advertised for each UID and the CPI of the advertisement information are updated. The database update unit 110 also updates the click rate of the advertisement information, the CPI of the advertisement information, the registration information for the website to be advertised for each UID (current and past), the UID for each update information from the ASP management server 15. Update the click history information etc.

  The data receiving unit 111 receives update information (change in the number of clicks, occurrence of a result, etc.) in the database of the ASP management server 15 and supplies the information to the database update unit 110.

  Next, processing of the advertisement information providing system 1 in FIG. 1 will be described with reference to the flowchart in FIG. In the following description, FIG. 5 is also referred to as appropriate.

  In step S <b> 11, the mobile terminal 11 accesses the website 21. That is, the mobile terminal 11 requests the site management device 13 for the top page of the website 21 (see arrow A1 in FIG. 5).

  In step S21, the site management apparatus 13 responds to the request from the portable terminal 11 and transmits the information on the top page of the website 21 to the portable terminal 11 (see arrow A2 in FIG. 5). In this top page source, the address information of the advertisement information management server 14 is described instead of the advertisement information of the advertiser site 22.

  In step S12, the mobile terminal 11 receives the information of the top page of the website 21, refers to the address information described in the top page, and accesses the advertisement information management server 14 in step S13 (arrow in FIG. 5). A3).

  The access reception unit 101 of the advertisement information management server 14 receives access from the mobile terminal 11 and supplies information obtained by the received access to the identification information acquisition unit 102 and the site information acquisition unit 103. The information obtained by the received access includes the address (URL) information of the mobile terminal 11, the UID that is identification information of the mobile terminal 11, the URL information of the top page of the website 21 that has passed through, and the like.

  In step S31, the identification information acquisition unit 102 acquires a UID from the information supplied from the access reception unit 101 (see A4 in FIG. 5), and supplies the acquired UID to the advertisement information selection unit 105. At this time, the site information acquisition unit 103 acquires the URL information of the page that has passed through, and supplies the acquired URL information to the advertisement information selection unit 105.

  In step S <b> 32, the advertisement information selection unit 105 executes an advertisement information selection process for selecting advertisement information most suitable for the user of the mobile terminal 11 from the plurality of advertisement information stored in the advertisement information storage unit 106.

  That is, the advertisement information selection unit 105 is the advertisement information most suitable for the user of the mobile terminal 11 having the UID supplied from the identification information acquisition unit 102 among the plurality of advertisement information stored in the advertisement information storage unit 106. Is selected using information set by the advertisement information setting unit 104, history information stored in the database 107, and the like. At this time, history information corresponding to each UID or all UIDs is used.

  Note that the history information in the database 107 is also sequentially updated with update information from the database of the ASP management server 15 (see arrow A5 in FIG. 5).

  Details of the advertisement information selection process will be described later with reference to FIG. 6. By the process in step S32, for example, an advertisement B surrounded by a bold line from a plurality of advertisements A, advertisements B, and advertisements C is displayed. Is selected as being optimal for the user of the mobile terminal 11 (see arrow A6 in FIG. 5).

  Information on the UID of the mobile terminal 11 and which advertisement information has been selected is supplied to the database update unit 110. In step S33, the database update unit 110 updates the history information stored in the database 107 using this information. That is, the distribution number of advertisement information of the corresponding UID in the database 107 is updated based on the UID of the mobile terminal 11 from the advertisement information selection unit 105 and information indicating which advertisement information is selected.

  On the other hand, since the advertisement B information selected in step S32 is supplied to the advertisement information transmitting unit 108, the advertisement information transmitting unit 108 is obtained from the information supplied from the access receiving unit 101 in step S34. The advertisement B information from the advertisement information selection unit 105 is transmitted to the address 11 (see arrow A7 in FIG. 5).

  In step S14, the portable terminal 11 receives the advertisement B information, and in step S15, displays the top page on the website 21 on which the advertisement B information is posted on the display unit 131 including an LCD.

  Next, the advertisement selection processing in step S32 in FIG. 4 will be described with reference to the flowchart in FIG.

  In step S51, the advertisement information selection unit 105 determines whether or not the advertisement information setting unit 104 has set the highest priority advertisement information by the advertiser. If it is determined in step S51 that the highest priority advertisement information is set, the advertisement information selection unit 105 reads the set highest priority advertisement information from the advertisement information storage unit 106 in step S52. To the advertisement information transmitting unit 108.

  Thereby, the advertiser's intention can be given the highest priority.

  On the other hand, when it is determined in step S51 that the highest priority advertisement information is not set, the process proceeds to step S53.

  In step S53, the advertisement information selection unit 105 sets all advertisement information stored in the advertisement information storage unit 106 as candidates.

  In step S54, the advertisement information selection unit 105 refers to the registration history information (current and past) registered in the advertiser site 22 that is the advertisement target of the advertisement information in the history information of the database 107, and acquires the UID obtained. The mobile terminal 11 excludes advertisement information having a registration history in the past or present from the candidates. That is, when the mobile terminal 11 is the advertising information of the advertiser site 22 currently registered, or when the mobile terminal 11 is the advertising information of the advertiser site 22 that has been registered in the past but is now unsubscribed. , The advertisement information is excluded from the candidates.

  In step S55, the advertisement information selection unit 105 refers to the advertisement information distribution history of the mobile terminal 11 having the acquired UID among the history information of the database 107, and determines the advertisement information that the mobile terminal 11 has selected immediately before. Exclude from candidates.

  In step S56, the advertisement information selection unit 105 refers to the number of distributions of the advertisement information of the mobile terminal 11 having the acquired UID in the history information of the database 107, and is set in advance by the advertisement information setting unit 104. Exclude ad information that exceeds the number of times from the candidate.

  In step S57, the advertisement information selection unit 105 analyzes the area information of the mobile terminal 11 with the acquired UID analyzed from the history information of the database 107, the distribution area of the advertisement information stored in the advertisement information storage unit 106, and the like. The advertisement information that does not correspond to the area of the user of the mobile terminal 11 is excluded from the candidates. The area information of the mobile terminal 11 is analyzed from the history that the user of the mobile terminal 11 has registered in the area limited site, the area information available from the carrier server 17, and the like.

  That is, advertisement information whose user area is not the distribution target area is excluded from the candidates. Further, this makes it possible to distribute special advertisement information only for access from a specific area, or distribute different advertisement information depending on the area.

  By performing the above exclusion process, candidates are narrowed down and one piece of advertisement information is selected. That is, advertisement information that is unlikely to be clicked by the user is excluded, and advertisement information that is highly likely to be clicked by the user is selected. However, if there are still a plurality of candidates as a result of the narrowing down, in step S58, the advertisement information selecting unit 105 selects advertisement information more suitable for the user from the narrowed candidates by the following method. select. The selected advertisement information is read from the advertisement information storage unit 106 and transmitted to the advertisement information transmission unit 108.

  For example, the advertisement information selection unit 105 refers to the click rate of the advertisement information in the history information of the database 107 and selects the advertisement information with a high click rate. In addition, for example, the advertisement information selection unit 105 refers to the CPI of the advertisement information among the history information in the database 107 and selects the advertisement information having a high CPI. That is, from a general tendency, by displaying on the mobile terminal 11 a probability of being clicked or having a high result achievement probability, the user is more likely to click on the advertisement information.

  In addition, for example, the advertisement information selection unit 105 compares the content of the page indicated by the URL acquired from the site information acquisition unit 103 with the content of the advertisement information stored in the advertisement information storage unit 106, thereby Select relevant advertising information. In this case, the content of the page of the website 21 indicated by the URL is stored in advance in a site information storage unit (not shown).

  That is, since viewing a certain website 21 is a user who is interested in the contents of the website 21, by displaying advertisement information related to the contents of the website 21 on the mobile terminal 11, the user Can increase the possibility of clicking on the advertisement information.

  Further, for example, the advertisement information that has been clicked once by the mobile terminal 11 is selected with reference to the advertisement information distribution history of the mobile terminal 11 having the acquired UID. That is, by redisplaying the advertisement information that has been clicked, it is possible to prompt the user to revisit or purchase the website.

  In step S58, one of these methods may be used, or a plurality of methods may be used in combination. Also, it is not necessary to use all the methods described above in steps S54 to S57, and any one of them may be used, or a plurality of methods may be used in combination. Furthermore, only the method of step S58 can be used without using the method of steps S54 to S57.

  As described above, the advertisement information most suitable for the user is selected and displayed on the user's portable terminal 11 by using the history information of each portable terminal or all the advertisement information stored in the database 107. . Thereby, the advertiser can effectively utilize a limited number of opportunities to present advertisement information without losing wastefully. As a result, it is possible to promote product purchase and site registration for advertising.

  As a result, for the administrator of the site management apparatus 13, the number of advertisers requesting the placement of advertisements increases, so that the profit can be increased.

  Next, the process of the advertisement information providing system 1 after the top page of the website is displayed on the mobile terminal 11 in step S15 of FIG. 4 will be described with reference to the flowcharts of FIGS.

  That is, the portable terminal 11 displays the top page of the website 21 in step S15 of FIG. For example, the advertisement B information of the advertiser site 22 is posted on the top page. When the advertisement B information is selected by the user's operation, the mobile terminal 11 refers to the source of the advertisement B information in step S101 and requests the top page of the advertiser site 22 that is the advertisement target of the advertisement B information. . Since the address of the advertisement information management server 14 is indicated in the source of the advertisement B information, this request information is transmitted to the advertisement information management server 14.

  When the session management unit 109 of the advertisement information management server 14 receives the request information for the top page from the mobile terminal 11, the session management unit 109 determines the website 21 of the site management apparatus 13 in step S121. In step S <b> 122, the session management unit 109 of the advertisement information management server 14 adds a session ID for identifying the current session to the request information from the mobile terminal 11 and transmits the request information to the mobile terminal 11.

  In step S <b> 123, the database update unit 110 of the advertisement information management server 14 updates the database 107 using the top page request information from the mobile terminal 11. For example, the history information (click count, click rate, etc.) regarding the click of the advertisement information in the database 107 is updated by this information (information on the advertisement information clicked from the session management unit 109 and the session ID).

  When the mobile terminal 11 receives the request information for the top page from the advertisement information management server 14, the mobile terminal 11 performs redirection in step S102. That is, the mobile terminal 11 transmits the received request information for the top page to the advertiser server 16 as it is.

  When the advertiser server 16 receives the request information for the top page, the advertiser server 16 transmits the top page information to the mobile terminal 11 in step S131.

  The mobile terminal 11 receives information on the top page of the advertiser site 22 from the advertiser server 16, and displays the top page of the advertiser site 22 in step S103. For example, a link to a registration page for registering the advertiser site 22 as a member is posted on the top page.

  When the link to the registration page is selected by the user's operation, the mobile terminal 11 refers to the link information and requests the advertiser server 16 for the registration page of the advertiser site 22 in step S104.

  When the advertiser server 16 receives the registration page request information, the advertiser server 16 transmits the registration page information of the advertiser site 22 to the mobile terminal 11 in step S132.

  The mobile terminal 11 receives information on the registration page of the advertiser site 22 from the advertiser server 16 and displays the registration page of the advertiser site 22 in step S105. On the registration page displayed on the mobile terminal 11, the user instructs registration. In response to this instruction operation, the portable terminal 11 requests member registration from the carrier server 17 in step S106 of FIG.

  When receiving the registration request information from the mobile terminal 11, the carrier server 17 transmits the information on the password input page 23 to the mobile terminal 11 in step S <b> 151.

  The portable terminal 11 receives the information on the password input page 23, and displays the password input page 23 in step S107. On the password input page 23 displayed on the mobile terminal 11, the user inputs the password and instructs determination. In response to this input and instruction operation, the portable terminal 11 transmits password information to the carrier server 17 in step S108.

  The carrier server 17 receives the password information from the mobile terminal 11, and performs authentication processing of the user of the mobile terminal 11 in step S <b> 152 using the password received from the mobile terminal 11. When the authentication is completed, the carrier server 17 requests the advertiser server 16 via the portable terminal 11 to transmit the completion notification page of the advertiser site 22 to the portable terminal 11 in step S153.

  When the portable terminal 11 receives the request information on the completion notification page from the carrier server 17, it performs redirection in step S109. That is, the mobile terminal 11 transmits the received request information on the completion notification page to the advertiser server 16 as it is.

  When the advertiser server 16 receives the request information on the completion notification page, the advertiser server 16 determines that a result has been generated, and in step S133, the advertiser ID 16 manages the session ID added (taken over) to the received request information. To the server 14.

  When the session management unit 109 of the advertisement information management server 14 receives the session ID from the advertiser server 16, in step S124, the result of the website associated with the session ID is registered in an unshown result storage unit. To do.

  As described above, in the advertisement information management server 14, the result is registered in association with the session ID. Therefore, if the session ID is duplicated, the result is not registered. That is, since this session ID is carried over to the URL of the request information until the session is completed, even if the request information is camouflaged, reflection of unauthorized results is prevented. The information on the results in the advertisement information management server 14 is sent to the site management apparatus 13 and the like collectively at a later date by the advertisement information management server 14.

  Then, in step S125, the database update unit 110 updates the database 107 using this result occurrence information. That is, the database update unit 110 updates the registration information to the website to be advertised for each UID, the CPI of the advertisement information, and the like based on the session ID from the session management unit 109 and the notification of the result occurrence.

  On the other hand, the advertiser server 16 transmits information on the completion notification page of the advertiser site 22 to the mobile terminal 11 in step S134.

  The mobile terminal 11 receives the information on the completion notification page of the advertiser site 22 and displays the completion notification page of the advertiser site 22 in step S110.

  As described above, in the advertisement information providing system 1, the optimum advertisement information for the user is selected using the history information of each UID or all advertisement information stored in the database 107, and the user's mobile terminal. 11 is displayed. Thereby, the advertiser can effectively utilize a limited number of opportunities to present advertisement information without losing wastefully. As a result, it is possible to promote product purchase and site registration for advertising.

  Further, as a result, the manager of the site management apparatus 13 increases the number of advertisers who request the placement of advertisements, so that the profit can be increased.

  In the above description, the page on which the advertisement information is posted is described as the top page of the website. However, the page is not limited to the top page, and may be any page as long as it is a page constituting the website. In the above description, one example of the advertisement information posted on the web page has been described. However, when a plurality of advertisement information is posted, a plurality of advertisement information optimum for the user is selected. In this case, competition exclusion is also considered when selecting the advertisement information.

  Furthermore, in the above description, the case where the advertising target is the advertiser site (contents) has been described, but of course, the case where the advertising target is a product sold on the advertiser site is The invention can be applied.

  The series of processes described above can be executed by hardware or can be executed by software. When the series of processing is executed by software, in the computer of FIG. 2, for example, the CPU 51 loads a program stored in the storage unit 58 to the RAM 53 via the input / output interface 55 and the bus 54. By executing, the above-described series of processing is performed.

  The program executed by the computer (CPU 51) can be provided by being recorded on, for example, a removable medium 61 such as a package medium. The program can be provided via a wired or wireless transmission medium such as a local area network, the Internet, or digital broadcasting.

  In the computer, the program can be installed in the storage unit 58 via the input / output interface 55 by attaching the removable medium 61 to the drive 60. The program can be received by the communication unit 59 via a wired or wireless transmission medium and installed in the storage unit 58. In addition, the program can be installed in the ROM 52 or the storage unit 58 in advance.

  The program executed by the computer may be a program that is processed in time series in the order described in this specification, or in parallel or at a necessary timing such as when a call is made. It may be a program for processing.

  Further, in this specification, the system represents the entire apparatus constituted by a plurality of apparatuses.

  The embodiment of the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the gist of the present invention.

  DESCRIPTION OF SYMBOLS 1 Advertising information provision system, 11 Mobile terminal, 12 Network, 13 Site management apparatus, 14 Advertising information management server, 15 ASP management server, 16 Advertiser server, 17 Carrier server, 21 Web site, 22 Advertiser site, 101 Access reception Section, 102 identification information acquisition section, 103 site information acquisition section, 104 advertisement information setting section, 105 advertisement information selection section, 106 advertisement information storage section, 107 database, 108 advertisement information transmission section, 109 session management section, 110 database update section 111 Data receiver

Claims (8)

In an information processing apparatus that manages advertisement information displayed on a predetermined page of a website managed by another information processing apparatus,
Accepting means for accepting access from the user terminal performed using address information included in information on the predetermined page of the website transmitted from the other information processing apparatus in response to a request from the user terminal; ,
Obtaining means for obtaining identification information of the user terminal from the access information accepted by the accepting means;
A database that stores history information related to a plurality of advertisement information in association with identification information of the user terminal;
By using the history information corresponding to the identification information of the user terminal obtained from said database advertising, from the plurality of advertisement information, which is a member registered in the user terminal, sells subscription as a product advertising information main site is advertised, and past members registered in an advertiser site by excluding at least one of which advertising information advertising object, selection means for selecting the advertisement information to be displayed on the user terminal When,
An information processing apparatus comprising: transmission means for transmitting the advertisement information selected by the selection means to the user terminal. The selection means uses the history information corresponding to the identification information of the user terminal, and excludes the advertisement information displayed immediately before in the user terminal from the plurality of advertisement information. The information processing apparatus according to claim 1, wherein advertisement information to be displayed is selected. The selection means uses the history information corresponding to the identification information of the user terminal, and excludes advertisement information whose number of transmissions to the user terminal exceeds a predetermined number of transmissions from the plurality of advertisement information. The information processing apparatus according to claim 2, wherein advertisement information to be displayed on the user terminal is selected. The selecting means uses the history information corresponding to the identification information of the user terminal, excludes the advertising information targeted for transmission outside the area of the user terminal from the plurality of advertising information, and The information processing apparatus according to claim 3, wherein advertisement information to be displayed on the terminal is selected. The selection means further uses the history information obtained from the database or the attribute information of the advertisement information, and the number of times the advertisement information is displayed out of the plurality of advertisement information left after the exclusion. Based on at least one of the rate at which the target is registered, the click rate of the displayed advertisement information, the relevance between the predetermined page and the advertisement information, and the presence or absence of a click on the user terminal with respect to the displayed advertisement information, The information processing apparatus according to any one of claims 1 to 4, wherein advertisement information to be displayed on the user terminal is selected. In an information processing method of an information processing apparatus for managing advertisement information displayed on a predetermined page of a website managed by another information processing apparatus,
The information processing apparatus is
Accepting access from the user terminal that is performed using address information included in the information on the predetermined page of the website transmitted from the other information processing apparatus in response to a request of the user terminal;
Obtaining identification information of the user terminal from the received access information,
From the plurality of advertisement information, using the history information corresponding to the identification information of the user terminal obtained from a database that stores history information related to the plurality of advertisement information in association with the identification information of the user terminal, is a member registered in the user terminal, member advertisers sites that sold under the trade registration is an advertisement targeted advertising information, and past member registered in an advertiser site advertising information that is advertised Exclude at least one , select advertising information to be displayed on the user terminal,
An information processing method comprising: transmitting the selected advertisement information to the user terminal. A computer of an information processing apparatus that manages advertisement information displayed on a predetermined page of a website managed by another information processing apparatus;
Accepting means for accepting access from the user terminal performed using address information included in information on the predetermined page of the website transmitted from the other information processing apparatus in response to a request from the user terminal; ,
Obtaining means for obtaining identification information of the user terminal from the access information accepted by the accepting means;
A database that stores history information related to a plurality of advertisement information in association with identification information of the user terminal;
By using the history information corresponding to the identification information of the user terminal obtained from said database, a member registered in the user terminal, the advertisement information advertiser site that sells subscription as a product is advertised , and historical members registered in an advertiser site by excluding at least one of which advertising information advertising target, from the plurality of advertisement information, selecting means for selecting the advertisement information to be displayed on the user terminal When,
A program for causing the advertisement information selected by the selection means to function as a transmission means for transmitting to the user terminal. In an information processing system comprising a user terminal, a first information processing apparatus that manages a website, and a second information processing apparatus that manages advertisement information displayed on a predetermined page of the website,
The first information processing apparatus includes:
In response to a request for the predetermined page from the user terminal, a transmission means for transmitting information constituting the predetermined page,
The user terminal is
Access means for accessing the second information processing device specified by the address information included in the information constituting the predetermined page;
Display control means for displaying the advertisement information transmitted from the second information processing apparatus on the predetermined page in response to the access by the access means;
The second information processing apparatus
Accepting means for accepting the access from the user terminal;
Obtaining means for obtaining identification information of the user terminal from the access information accepted by the accepting means;
A database that stores history information related to a plurality of advertisement information in association with identification information of the user terminal;
By using the history information corresponding to the identification information of the user terminal obtained from said database advertising, from the plurality of advertisement information, which is a member registered in the user terminal, sells subscription as a product advertising information main site is advertised, and past members registered in an advertiser site by excluding at least one of which advertising information advertising object, selection means for selecting the advertisement information to be displayed on the user terminal When,
An information processing system comprising: transmission means for transmitting the advertisement information selected by the selection means to the user terminal.

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