JP5075284B1 - Service mediation apparatus, service mediation program, service mediation method, and service mediation system - Google Patents

Abstract

A service mediating apparatus using a network, which can smoothly use a service by a user and can promote advertisement placement by a service provider, and the like.
A service mediating apparatus connectable to a user terminal, a service providing site, and an advertising site via a network is instructed by the user terminal to advertise a service provided from the service providing site posted on the advertising site. A means for displaying on the user terminal a landing page indicating information indicating the advertisement service and information for encouraging member registration, a means for executing a member registration process in accordance with an instruction from the user terminal for the page, After the processing, a transition page that prompts the user terminal to start using the service posted in the advertisement is displayed on the user terminal, and the service can be used according to an instruction from the user terminal.
[Selection] Figure 2

Description

  The present invention relates to a service mediating apparatus that mediates service provision using a network, and in particular, can facilitate and smoothly use a service by a user, promote advertisement placement by a service provider, and service mediation site thereby The present invention relates to a service mediating apparatus or the like that can increase the number of registrations.

  In recent years, with the widespread use of the Internet, various services such as merchandise sales, auctions, and game use have been actively performed through networks. When such service provision is performed, a service mediation site that mediates between a plurality of users who use the service and a plurality of service providers is often used.

  When a user wants to receive a service provision for the first time through this service brokerage site, for example, when using a certain game, the service (the game) on the web page of the service brokerage site is usually used. Column or other advertising column (for example, banner advertisement) of the service (game) posted on the other web pages, and then the member (registered in the service mediation site), then the service (game) Can be provided. A service provider such as a game is called an SAP (social application provider), and a service provider such as SAP also makes a contract with a service brokerage site in advance to perform registration procedures. Therefore, providing the service via the service mediation site provides a sense of security for the provider and the user.

  In addition, service providers such as SAP may use an ad network technique that distributes advertisements on a large number of websites in order to have many users use services (games, etc.) that they provide. However, in that case, there are many cases where an advertisement agency that performs such advertisements is usually requested. By this ad network, a user who is browsing a web page other than the service mediation site can be guided to the service mediation site, and as a result, the service provider can use the service.

  In addition, regarding the technique of guiding to a predetermined site from this advertisement, Non-Patent Document 1 below describes a landing page optimization.

Internet Advertising Glossary “LPO”, [online], [Search on March 27, 2012], Internet <URL: http://www.okuramkt.com/dic/mkt/lpo.html>

  In the conventional service use using the above-described service mediation site, after the user is guided to the service mediation site, the user performs the membership registration procedure as described above. It is a general registration act to use, and is not specific to the service that the user is trying to use. After the registration, the user needs to perform an operation of selecting a service to be used from the services handled by the service mediation site and starting the use. However, these operations are not necessarily performed smoothly for the user, and may feel troublesome and leave the user before using the service.

  In addition, there is a problem that the advertisement technique using the above-described ad network is expensive, and advertisement placement is not promoted due to the burden on service providers such as SAP. As a result of the advertisement not being promoted, the number of member registrations does not increase for the service mediation site.

  In the network system involving the service mediation site, the service provider, the advertising agency, the advertisement publisher, and the user as described above, a specific method that can solve these problems has not been shown so far.

  Accordingly, an object of the present invention is a service mediating apparatus that mediates service provision using a network, and can facilitate and smoothly use a service by a user, and promote advertisement placement by a service provider and thereby It is to provide a service mediating apparatus that can increase the number of registrations in a service mediating site.

  In order to achieve the above object, one aspect of the present invention provides the service provision in which a service terminal that can be connected to a user terminal, a service provision site, and an advertisement site via a network is posted on the advertisement site. When an advertisement for a service provided from a site is instructed from the user terminal, a landing page indicating information indicating the service to be posted in the instructed advertisement and information for encouraging member registration is displayed on the user terminal. Landing means to be displayed on, a registration means for executing the member registration process in accordance with an instruction from the user terminal to the landing page, and use of a service posted in the instructed advertisement after the member registration process A transition page prompting the start is displayed on the user terminal, and the user corresponding to the transition page is displayed. According to an instruction from Heather terminal, having a migration path that allows the use of the service from the user terminal, is that.

  In the above-mentioned invention, the preferable aspect is that, after the member registration process, information indicating that the member registration has been performed is information that can identify the service providing site that provides the service indicated on the landing page. It is characterized by having a result recording means for recording in association with each other.

  In order to achieve the above object, another aspect of the present invention provides a service mediation program for causing a computer connectable to a user terminal, a service providing site, and an advertisement site to perform a service mediation process via a network. When an advertisement for a service provided from the service providing site posted on an advertisement site is instructed from the user terminal, information indicating the service to be posted in the instructed advertisement and information for encouraging member registration; A landing step for displaying the landing page on the user terminal, a registration step for executing the member registration process in accordance with an instruction from the user terminal for the landing page, and the instruction for the member registration after the member registration process. The transition page that prompts you to start using the service that appears in Displays Za terminal, according to an instruction from the user terminal with respect to the transition page, the a transition process that allows the use of the service from a user terminal, thereby executing the computer, is that.

  In order to achieve the above object, according to still another aspect of the present invention, there is provided a service mediating method in a server connectable to a user terminal, a service providing site, and an advertising site via a network, wherein the server includes the advertising site. When the advertisement of the service provided from the service providing site posted on the site is indicated by the user terminal, the information indicating the service posted on the indicated advertisement and the information for encouraging membership registration are shown. A landing step of displaying a landing page on the user terminal; a registration step in which the server executes the member registration process in accordance with an instruction from the user terminal with respect to the landing page; and the server After processing, the transition that prompts the user to start using the service listed in the indicated advertisement. Page, the display on the user terminal, according to an instruction from the user terminal with respect to the transition page, the has a transition process that allows the use of the service from a user terminal, a, is that.

  In order to achieve the above object, still another aspect of the present invention provides a service mediation system including a service mediation server and an advertising agency server that can be connected to a user terminal, a service providing site, and an advertising site via a network. The service mediation server includes the service to be posted in the instructed advertisement when an advertisement for the service provided from the service providing site to be posted in the advertisement site is instructed from the user terminal. Landing means for displaying on the user terminal a landing page indicating information indicating and information for encouraging member registration, registration means for executing the member registration processing in accordance with an instruction from the user terminal for the landing page, After the membership registration process, it will be placed in the indicated advertisement A transition page that prompts to start using the service on the user terminal, and according to an instruction from the user terminal to the transition page, the transition means that enables the use of the service from the user terminal, When the advertisement is instructed from a user terminal, the advertisement agency server records information on the advertisement site on which the advertisement is posted and information that can identify the service providing site that provides the service of the advertisement Having storage means to do.

It is a network block diagram which concerns on the embodiment of the service mediating apparatus to which this invention is applied. FIG. 3 is a diagram showing a part of the functional configuration of a service mediation server 1. It is the flowchart which illustrated the process until a user starts a game by the banner advertisement published on the advertisement site 4. It is the figure which illustrated the corresponding relationship of URL set to the transfer means. FIG. 3 is a diagram illustrating an example of a landing page 21. FIG. 6 is a diagram showing an example of a migration page 31.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. However, the technical scope of the present invention is not limited to these embodiments, but extends to the matters described in the claims and equivalents thereof.

  FIG. 1 is a network configuration diagram according to an embodiment of a service mediating apparatus to which the present invention is applied. The service mediation server 1 shown in FIG. 1 is a service mediation device to which the present invention is applied. In this service mediation server 1, when a banner advertisement of the advertisement site 4 is instructed by a user, the service posted in the banner advertisement A dedicated landing page is displayed to the user to prompt membership registration, and after the registration process, a service transition page dedicated to the service is displayed to the user to prompt the start of the service. In addition, when registration processing is performed, it is recorded that the member registration has been made in association with the service provider (SAP, etc.) that posted the banner advertisement, and the support money (reward) paid to the service provider ) For information. As a result, the user can use the service through the service mediation site easily and smoothly, and the service provider can provide cost support, thereby promoting advertisement placement. Therefore, it is possible to increase the number of registrations in the service mediation site and the number of service usages.

  The present embodiment assumes an environment in which service provision to a user using a network is performed via a service mediation site, and advertisement of service is performed via an advertising agency. Therefore, as shown in FIG. 1, a service mediation system 100 according to this embodiment for providing a service to a user includes a service mediation server 1 and a plurality of SAP servers that can be connected to each other via the Internet 6. 2, an advertising agency server 3, a plurality of advertising sites 4, and a user terminal 5. Here, as an example, it is assumed that the service provided is a game (use), SAP is a game provider, and a banner advertisement of the game is posted on the advertisement site 4.

  The service mediation server 1 is a server system provided at a service mediation site and is operated by a service mediator. The service mediation server 1 has a function of mediating various services (including game use) via the Internet 6. When a user uses a service handled by the service mediation server 1, the service mediation server 1 You can receive the service after registering as a member. Note that more specific functions of the service mediation server 1 will be described later. The service mediation server 1 can be configured by a general computer system, and includes a CPU, RAM, ROM, HDD, various interface devices, and the like.

  The SAP server 2 (2A, 2B, 2C, etc.) is a server system provided at the service providing site, and is operated by each SAP. Each SAP server 2 provides the SAP service. Here, the service content is the provision of a game. Therefore, each SAP server is provided with a function for allowing the user to use each game. The game provision can take various forms. For example, the game provision includes a game program and a function of allowing the user to download the program. Here, the SAP servers 2A, 2B, and 2C have a function of allowing the user to use the game A, the game B, and the game C, respectively. A user who has completed membership registration at the service mediation server 1 accesses the SAP server 2 that provides the game to be used and uses the game. The SAP server 2 can be configured by a general computer system, and includes a CPU, RAM, ROM, HDD, various interface devices, and the like.

  The advertising agency server 3 is a server system provided in the advertising agency site, and is operated by the advertising agency. Here, the advertising agency administers services provided by SAP on behalf of each SAP, in this case, a game advertisement (banner advertisement or the like) widely posted on a website on the web by the above-described ad network. The advertisement agency server 3 is accessed from the user terminal 5 when an advertisement on the web is instructed by the user, and acquires information and transfer means 32 that guides the user to the service mediation site 1 at the time of the access. Accumulating means 33 for accumulating is provided. Specific processing contents of these means will be described later. The advertising agency server 3 can be configured by a general computer system, and includes a CPU, RAM, ROM, HDD, various interface devices, and the like. The transfer unit 32 and the storage unit 33 include a program stored in the HDD or the like, and the CPU that executes an operation according to the program.

  The advertisement site 4 (4a, 4b, 4c, etc.) is an unspecified site on the web, and publishes the advertisement (for example, banner advertisement) of the service (game) provided from the SAP server 2. In the example shown in FIG. 1, banner A (banner advertisement for game A), banner B (banner advertisement for game B), and banner C (banner advertisement for game C) are shown on the advertising sites 4a, 4b, and 4c as shown in the figure. It is posted. As will be described in detail later, the URL of the advertisement agency site described above is assigned as a link to each banner advertisement.

  The user terminal 5 is a terminal device used by a user who uses the service, and is a device that can be connected to the Internet 6 such as a personal computer, a mobile phone, a so-called smartphone, or a mobile terminal. The user terminal 5 is provided with a browser 51, and the user uses the browser 51 to access the advertisement site 4 or the like and receive a service.

  FIG. 2 is a diagram illustrating a part of the functional configuration of the service mediation server 1. FIG. 2 shows a configuration of functions used when a user uses a service from an advertisement posted on the advertisement site 4. The landing means 11 is a part that provides a landing page 21 (Web page) to be displayed on the user terminal 5 when the user instructs an advertisement (banner A or the like) posted on the advertisement site 4. The provided landing page 21 is prepared for each service, that is, for each game here, and each landing page 21A, 21B, 21C is displayed when a banner advertisement of the game is instructed. . In other words, when a banner advertisement is instructed, a landing page 21 dedicated to the game (specific to the game) posted in the banner advertisement is displayed. For example, when the banner A is instructed, the landing page 21A for the game A is displayed on the user terminal 5. These landing pages 21 may be generated in advance for each game, or may be generated when necessary.

  The registration unit 12 is a part that executes a process of registering a member in the user's service mediation site. Although not shown, a plurality of Web pages to be displayed on the user terminal 5 are prepared. The member registration process is performed when a user's registration instruction is given to the landing page 21 described above. The web page is displayed on the user terminal 5 and the user information input to the web page is displayed. Recording, ID issuance using the Web page, and the like are performed.

  The transfer means 13 is a part that displays a transfer page 31 (Web page) on the user terminal 5 for shifting the user to service (game) use after the registration process is completed. This transition page 31 is prepared for each service, that is, here for each game, and each transition page 31A, 31B, 31C is displayed when a banner advertisement of the game is instructed and member registration is performed. To be done. In other words, when a banner advertisement is instructed and member registration is completed, a transition page 31 dedicated to the game (specialized for the game) posted in the banner advertisement is displayed. For example, when the banner A is instructed, the transition page 31A for the game A is displayed on the user terminal 5. These transition pages 31 may be generated in advance for each game, or may be generated when necessary.

  The result recording means 14 is a part for recording the fact when member registration is executed by the registration means 12. Specifically, information indicating that the registration has been made is recorded with respect to the identification information of the SAP providing the game (described in) on the landing page 21 that led to the member registration. The recorded result information is used for calculating a support money (reward) to be paid to the SAP for the member induction result.

  Each unit of the service mediation server 1 described above includes a program stored in the HDD or the like, the CPU that executes processing according to the program, a storage device (the HDD or the like), and the like.

  In the service mediation system 100 according to the present embodiment having the configuration as described above, there is a main feature in the processing until the user starts a certain game from the banner advertisement posted on the advertisement site 4. The specific contents will be described.

  First, the flow of processing until the banner advertisement is placed on the advertisement site 4 will be described. In the case where an SAP intends to provide a game to a user, such as when a new game is created, the service mediation site prepares the landing page 21 and transition page 31 of the game or information that can generate these pages. Then, the URL of the landing page 21 is notified to the SAP. Thereafter, the SAP requests the advertising agency to place a banner advertisement that can be transferred to the landing page on the advertising site 4. The advertising agency determines the advertising site 4 on which the SAP and the advertisement are to be posted, and requests the advertising site to place the banner advertisement. The requested advertisement site 4 places the requested banner advertisement on a predetermined page. In this way, advertisements such as “banner A” and “banner B” shown in FIG. 1 are displayed.

  FIG. 3 is a flowchart illustrating processing until the user starts the game by the banner advertisement posted on the advertisement site 4. The contents of the process will be described below with reference to FIG.

  First, the user uses the browser 51 of the user terminal 5 to access the Web page of the advertisement site 4 on which the banner advertisement is posted via the Internet 6. The advertisement site 4 (for example, the advertisement site 4a) that has received the access displays the Web page on the user terminal 5 (step S1). Specifically, the data of the page is transmitted from the advertisement site 4 to the user terminal 5, and the browser 51 displays the page on the display unit of the user terminal 5 according to the data. Hereinafter, the same processing is expressed that the Web page provider displays the page.

  After the display, when the user is interested in a banner advertisement (for example, “Banner A”) posted on the Web page and wants to use the banner advertisement game, that is, when the user uses the game for the first time. The banner advertisement is instructed (step S2). Specifically, an instruction is given by performing an operation such as clicking or tapping the place where the banner advertisement is placed on the display screen. Hereinafter, it is expressed that the same instruction operation is simply instructed.

  When this operation is performed, the access destination of the user terminal 5 shifts to the advertisement agency site (advertisement agency server 3). In the instructed banner advertisement, a predetermined URL of the advertisement agency site is embedded (described) as a link destination, and the above-described transition is performed by a general link function.

  The advertising agency server 3 that has received the access acquires information relating to the instruction of the banner advertisement and changes the access destination (induction to the landing page 21) (step S3). First, in the acquisition of the information, the storage means 33 acquires the URL of the advertisement site 4 (for example, the advertisement site 4a) of the banner advertisement instructed by the user, the time information at which the instruction is made, and the like. Is recorded in the storage means of the advertising agency server 3 together with the identification information of the game (or the identification information of the SAP providing the game) posted in the banner advertisement. Here, the game identification information can be specified from the accessed URL, as will be described later. In addition, the relationship between the game and the SAP that provides the game is stored in advance in the advertising agency server 3, and if the identification information of the game is specified, the identification information of the SAP that provides the game is also specified. Acquisition and recording of such information is executed each time a banner advertisement is instructed, and the information is accumulated for calculation of a reward to be paid later to the advertisement site 4.

  The change of the access destination (transfer process) is performed by the transfer means 32. In the transfer means 32, the URL of the transfer destination is set in each URL accessed from the user terminal 5 when the banner advertisement is instructed. By returning the transfer destination URL to the user terminal 5, The access destination of the user terminal 5 is changed.

  FIG. 4 is a diagram exemplifying the correspondence relationship between the URLs set in the transfer means 32. The URLs listed on the left side of FIG. 4 are URLs for each game provided in the advertising agency server 3 (advertising agency site). From the top, the URL for the game A and the game B The URL for the game C is shown. These are the URLs embedded as link destinations in the banner advertisement of the game, respectively. For example, the top URL is embedded as a link destination in “banner A” of the advertisement site 4.

  Further, the right side of FIG. 4 shows the transfer destination URL set in association with the link destination URL (URL accessed from the user terminal 5). This transfer destination URL is a URL provided (provided) with the game landing page 21 of the corresponding link destination URL. That is, it is a URL for displaying the above-mentioned landing page 21 for each game prepared in the landing means 11 of the service mediation server 1 (service mediation site). For example, the transfer destination URL at the top of FIG. 4 is the URL in the service mediation site where the landing page 21A for the game A is provided.

  Since the correspondence relationship between the URLs as described above is set, when the transfer unit 32 receives access from the user terminal 5 in response to the banner advertisement instruction described above, the URL (the link destination URL) that received the access is received. The transfer destination URL associated with is transmitted to the user terminal 5. For example, when “Banner A” is instructed, the URL for the game A of the transfer means 32 is accessed, and the URL of the landing page 21A for the game A associated therewith is returned.

  As described above, when the transfer process is executed, the browser of the user terminal 5 accesses the returned URL. In other words, the URL for preparing (provided) the game landing page 21 posted in the instructed banner advertisement of the service mediation server 1 is accessed.

  The landing means 11 that has received the access displays the landing page 21 on the user terminal 5 (step S4 in FIG. 3). If the landing page 21 is prepared in advance, the information is transmitted. Otherwise, the information is generated and transmitted at that time. As a result, the landing page 21 dedicated to the game that the user intends to use is displayed on the user terminal 5.

  FIG. 5 is a diagram illustrating an example of the landing page 21. FIG. 5 illustrates a landing page 21A for the game A. When the user instructs the “banner A” of the advertisement site 4, such a screen is displayed. The landing page 21A includes a name of a service mediation site (service mediator), a general name of services provided on the service mediation site (a in FIG. 5), a logo or an image representing the game A (b in FIG. 5), a game Explanation of A (c in FIG. 5), an instruction unit (d in FIG. 5) for member registration, and the like are shown. Similar landing pages 21 are shown for other games. As described above, the landing page 21 is a page dedicated to the game, and it is not necessary for the user who wants to play the game and instruct the banner advertisement of the game to perform an operation of selecting the game.

  When the landing page 21 is displayed on the user terminal 5, the user registers the member in the landing page 21 in order to perform the member registration procedure when using the game desired by the user. An instruction unit is designated (step S5 in FIG. 3).

  When the instruction is given, the information is received by the registration unit 12 of the service mediation server 1, and the registration unit 12 executes a member registration process for the user (step S6 in FIG. 3). The member registration is performed when the service provided through the service mediation site is used for the first time.

  Specifically, a Web page for the registration procedure is displayed on the user terminal 5 by the registration means 12, and information (user information, etc.) input by the user based on the page, necessary information (ID from the service mediation server 1) Etc.) is issued. The information of the user who has been registered as a member is recorded in the storage means (such as the HDD) of the service mediation server 1.

  Further, the registration means 12 acquires the URL of the landing page 21 that has received the above-mentioned member registration instruction, or the identification information of the game posted on the landing page, and transfers that information together with the fact that the registration processing is completed. Notify The URL or the game identification information can be obtained by changing the URL in the registration means 12 accessed when receiving the member registration instruction for each landing page 21.

  When the member registration is completed in this way, the transfer means 13 that has received the notification transfers the same game transfer page 31 as the landing page 21 that has received the member registration instruction based on the URL or the game identification information. Is displayed on the user terminal 5 (step S7 in FIG. 3). For example, when the member registration is made from the landing page 21A for the game A, the transition page 31A for the game A is displayed.

  FIG. 6 is a diagram illustrating an example of the migration page 31. FIG. 6 illustrates a transition page 31A for the game A. When the user completes the registration procedure after instructing the “banner A” of the advertisement site 4, such a screen is displayed. . On the transition page 31A, a message indicating that the member registration has been completed (e in FIG. 6) and an area for instructing the start of using the game A (f in FIG. 6) are displayed. It should be noted that in the area for instructing the start of use of the game A, it is preferable that a word prompting the use of the game A is written. Similar transition pages 31 are shown for other games. As described above, the transition page 31 is a page dedicated to the game, and it is not necessary to perform an operation of selecting a game to be used after member registration.

  When the transition page 31 is displayed on the user terminal 5 and the user starts the game immediately, an area for instructing the start of use of the above-described game is specified (step S8 in FIG. 3). In this area, the URL of the game in the SAP server 2 that provides the game as a link destination (for example, in the case of game A, the SAP server 2A) is embedded, and the user terminal 5 accesses the URL. It will be.

  The accessed SAP server 2 displays the game start page (Web page) prepared in the URL on the user terminal 5 (step S9 in FIG. 3). The user performs a predetermined operation on the page, downloads a game program (for example, a game A program), and starts the game. Depending on the game, the game is started on the SAP server 2 without the download.

  On the other hand, in the service mediation server 1, when the member registration process (step S6 in FIG. 3) is completed, the result recording means 14 gives information indicating that the new user has been registered as a landing page that led to the member registration. The information is recorded in association with the identification information of the game posted in 21 or the identification information of the SAP providing the game (step S10 in FIG. 3). This recorded information is result information, which is information for calculating the amount of reward (reward) to be paid to the SAP from the service broker later. In addition, the identification information of the game is notified from the registration unit 12 of the URL of the landing page 21 obtained by the registration unit 12 and receiving the instruction for member registration or the identification information of the game posted on the landing page. Can be obtained. The identification information of the SAP that provides the game is obtained from information that is stored in advance in the service mediation server 1 and associates the SAP with the game provided by the SAP.

  As described above, processing from the banner advertisement display to the start of game use is performed.

  Such membership registration and guidance for game use are repeatedly executed, and thereafter, payment is made to the advertisement site 4 and SAP for the results at predetermined intervals (for example, every month). Payment to the advertisement site 4 is performed by the SAP that is the requester of the banner advertisement. For example, an amount according to the number of times the banner advertisement is instructed by the user is paid. For this purpose, the above-mentioned information recorded by the storage means 33 of the above-described advertising proxy server 3 is transmitted to each SAP server 2 at a predetermined timing, and each SAP determines a payment amount based on the information.

  The payment to the SAP is made by the service broker as a result of guiding the member registration, and the payment amount to each SAP is determined based on the information recorded by the result recording means 14 described above. That is, for example, the amount is determined according to the number of member registrations.

  In the above-described embodiment, the banner advertisement is posted on the advertisement site 4 through the advertising agency (server). However, the SAP itself or the service broker performs the advertisement placement. It is good also as a form. In these cases, the service mediating server 1 can be configured to have the function of the advertising agency server 3. Each SAP server 2 may also have the function of the advertising agency server 3 for its own banner advertisement.

  Further, the Web page displayed on the user terminal 5 by the registration means 12 of the service mediation server 1 may be a page specialized for the game of the landing page 21 led to the registration procedure. For example, when a member registration instruction is issued from the landing page 21A for the game A, the background of the Web page for the registration procedure can be set to the content representing the game A. In this case, the web page for each game may be prepared in advance in the registration unit 12, or the web page may be generated during the registration process.

  As described above, in the service mediation system 100 according to the present embodiment and the modification thereof, when the user wants to receive a service (use of a game) from the banner advertisement of the advertisement site 4, the service (the game) is dedicated. You can register as a member from the Web page and receive the service from the Web page dedicated to that service (that game) even after the registration procedure. Therefore, the user does not need to perform a troublesome operation such as selecting a service posted on the advertisement again after instructing the banner advertisement, and can receive the service easily and smoothly. This promotes user service usage and membership registration.

  In addition, in the process of using the user's service (game), the result information led to membership registration with the service brokerage site is recorded, and a reward (reward) is paid to the SAP that provides the game based on the information later. Is paid to SAP, the burden of advertisement placement by the ad network through the advertising agency is reduced, and the advertisement placement is promoted. This further promotes user service usage and member registration.

  Further, in the business model having such a double mediation structure in which an advertising agency mediates advertisements and a service mediator mediates service provision, in the service mediating system 100, as described above, an advertising agency Since the above-described information is recorded in the storage means 33 of the store server 3 and the result recording means 14 of the service mediation server 1, respectively, it is possible to pay an appropriate result reward based on the information.

  In addition, as described above, the Web page at the time of member registration is also a page dedicated to the service (game) posted in the banner advertisement, so that the user can operate up to using the service with peace of mind, and more smoothly. The service will be provided.

  In the above description, the service provided to the user is a game, but the service may be other such as merchandise sales.

  1 Service mediation server, 2 (2A, 2B, 2C) SAP server, 3 Advertising agency server, 4 (4a, 4b, 4c) Advertising site, 5 User terminal, 6 Internet, 11 Landing means, 12 Registration means, 13 Migration Means, 14 result recording means, 21 (21A, 21B, 21C) landing page, 31 (31A, 31B, 31C) transition page, 32 transfer means, 33 storage means, 51 browser, 100 service mediation system

Claims (5)

A service mediating apparatus connectable to a user terminal, a service providing site, and an advertisement site via a network,
When an advertisement of a service provided from the service providing site posted on the advertisement site is instructed from the user terminal, information indicating the service to be posted in the instructed advertisement and information for encouraging membership registration Landing means for displaying on the user terminal a landing page indicating
Registration means for executing the member registration process in accordance with an instruction from the user terminal for the landing page;
After the member registration process, a transition page that prompts the user terminal to start using the service posted in the instructed advertisement is displayed on the user terminal, and the user terminal And a transition means for enabling the use of the service. In claim 1, further comprising:
After the member registration process, it has a result recording means for recording information indicating that the member registration has been made in association with information that can identify the service providing site that provides the service shown on the landing page. Service mediation device. A service mediation program for causing a computer connectable to a user terminal, a service providing site, and an advertisement site via a network to execute a service mediation process,
When an advertisement of a service provided from the service providing site posted on the advertisement site is instructed from the user terminal, information indicating the service to be posted in the instructed advertisement and information for encouraging membership registration A landing process for displaying on the user terminal a landing page indicating
A registration step of executing the member registration process in accordance with an instruction from the user terminal with respect to the landing page;
After the member registration process, a transition page that prompts the user terminal to start using the service posted in the designated advertisement is displayed on the user terminal, and from the user terminal according to the instruction from the user terminal for the transition page A service mediation program that causes the computer to execute a transition step that enables use of the service. A service mediating method in a server connectable to a user terminal, a service providing site, and an advertising site via a network,
Information indicating the service to be posted in the instructed advertisement and a member when the server is instructed by the user terminal to advertise the service provided from the service providing site to be posted in the advertising site. A landing process for displaying information prompting registration on the user terminal;
A registration step in which the server executes the member registration process in accordance with an instruction from the user terminal for the landing page;
The server displays, on the user terminal, a transition page that prompts the user to start using the service posted in the instructed advertisement after the member registration process, and according to the instruction from the user terminal to the transition page, And a transition step for enabling the use of the service from a user terminal. A service mediation system comprising a service mediation server and an advertising agency server, connectable to a user terminal, a service providing site, and an advertising site via a network,
The service mediation server is
When an advertisement of a service provided from the service providing site posted on the advertisement site is instructed from the user terminal, information indicating the service to be posted in the instructed advertisement and information for encouraging membership registration Landing means for displaying on the user terminal a landing page indicating
Registration means for executing the member registration process in accordance with an instruction from the user terminal for the landing page;
After the member registration process, a transition page that prompts the user terminal to start using the service posted in the designated advertisement is displayed on the user terminal, and from the user terminal according to the instruction from the user terminal for the transition page Transition means for enabling the use of the service,
The advertising agency server
Storage means for recording information on the advertising site on which the advertisement is posted and information capable of identifying the service providing site providing the advertisement service when the advertisement is instructed from a user terminal. A service intermediary system featuring.

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