JP2015158853A - Server device, terminal device, information processing program, information processing system, information processing method, and data structure - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a server device and the like that can efficiently insert advertisement while interfering with communication between users on a network as little as possible.SOLUTION: A server device stores specific information indicating a specific display element (character string and so on) and link destination information of an advertisement or sale page in association with each other. When a web page is requested, the server device detects the specific display element in display elements displayed on the page; generates, if it is detected, browsing source data for displaying a web page in which the detected display element is hyperlinked so as to allow movement to an advertisement page; and transmits it.

Description

  The present invention relates to an information processing system capable of posting and sharing content among predetermined users, a server device used therefor, and the like.

  2. Description of the Related Art Conventionally, advertising systems that place advertisements on web pages on the Internet are known. In addition, a technique for displaying a so-called banner advertisement with such a system is also known. When multiple windows are displayed on the screen, it is always monitored whether a window other than the banner advertisement has been activated. If a window other than the banner advertisement is activated, the banner advertisement is A technique of displaying on the front is known (for example, Patent Document 1).

JP 2008-287583 A

  The technique for displaying the banner advertisement in the foreground as described above can make the banner advertisement more visible to the user. However, for example, when the size of the screen is limited to some extent, such as a mobile terminal such as a smartphone, when such a banner advertisement is always displayed in the foreground, a part of the screen with a limited size is displayed. It will be occupied by the banner advertisement. For this reason, there is an aspect in which the user's discomfort is increased by displaying the banner advertisement because the screen that the user originally wants to focus on becomes narrow and difficult to see. For example, when a user uses an SNS or the like on his / her mobile terminal, the screen is difficult to see on a screen where a banner advertisement always occupies a part of the screen, and the usability is reduced. It also leads to obstructing communication between users because the service is not used.

  Therefore, an object of the present invention is to provide a server device, a terminal device, an information processing program, an information processing system, and an information processing capable of efficiently placing an advertisement without hindering communication between users on the network as much as possible. To provide methods and data structures.

  In order to achieve the above object, for example, the following configuration examples are given.

  An example of a configuration example is a server device used in an information processing system for providing a service that allows a user to post and share content on a network, and includes a storage unit, a browsing request reception unit, and a detection unit And a browsing source generation unit and a transmission unit. A storage unit is a network of specific information indicating a specific display element among display elements that can be displayed in the posted content, and a network of advertisement / trading pages that are web pages for advertising or trading of a predetermined product / service. The link destination information indicating the upper position, the specific display element, and the link destination information are stored in association with each other. The browsing request reception unit receives a transmission request for a browsing page including content from the terminal device. The detection unit detects whether or not a specific display element is included in display elements displayed on the browsing page based on the specific information. When a specific display element is detected, the browsing source generation unit hyperlinks a part related to the detected specific display element based on link destination information associated with the specific display element. The browsing source data for displaying the page for use on the terminal device is generated. A transmission part transmits the browsing source data produced | generated in the browsing source production | generation part to the terminal device of the said transmission request source. Here, the display element means an element that can be displayed on the screen as posted content, such as text or an image. In other words, it refers to what can be one of the components of the displayed content (and eventually a web page or the like displayed on the terminal device).

  According to the above configuration example, for example, it is possible to efficiently place an advertisement without hindering communication between users on a network such as SNS as much as possible.

  As another configuration example, the position of the advertisement or trading page on the network may be located outside the service provided by the information processing system. For example, the page for advertisement or for sale may be stored in a server device different from the server device for the information processing system, or the domain name of the page for advertisement or for sale may be different. The server may further include a user authentication unit for authenticating a user who uses the service, and content may be posted and viewed only by a user authenticated by the user authentication unit.

  According to the above configuration example, it is possible to effectively insert an advertisement into a closed network such as a membership-based SNS. For example, an advertisement can be put in a place where users who are relatively interested in the contents of the advertisement gather.

  As another configuration example, link destination information indicating a page for advertisement or for sale may be stored in the storage unit in response to a request from an advertiser who is different from the user who posted the content. The server further includes advertisement request accepting means for accepting a request to store the link destination information and the predetermined display element in the storage unit in association with each other from a predetermined advertiser. Depending on the acceptance, the link destination information related to the advertiser may be stored in association with the specific information indicating the display element designated by the advertiser. Furthermore, the server further includes a payment determination unit that determines whether or not payment has been performed for the request received by the advertisement request reception unit, and the storage unit takes an advertiser empty request after the payment is completed. The link destination information may be stored in association with the display element designated by the advertiser.

  According to the above configuration example, from an advertiser, it is possible to insert an advertisement into a closed network such as a membership-based SNS. In addition, it is possible to automate the time and effort required to insert an advertisement.

  As another configuration example, the server device determines a situation in which movement to a page for advertisement or for sale via the specific information is used based on information indicating a user operation on the specific information transmitted from the terminal device. You may further provide the utilization condition determination part and the calculation part which calculates the usage fee which should be charged to an advertiser according to the determined utilization condition.

  According to the above configuration example, the advertising fee can be calculated according to the actual usage such as whether the user has actually moved to the advertiser's site, and the appropriate price can be calculated.

  As another configuration example, the server further includes a period condition determination unit that determines whether or not a predetermined condition regarding the period, which is a condition related to an effective period of association between the link destination information and the specific information, is satisfied. It may be. Further, it is determined whether or not a predetermined condition regarding the number of times of movement to the advertisement or trading page via the specific information determined based on the information indicating the user's operation on the specific information transmitted from the terminal device is satisfied. You may make it further provide the frequency condition determination part to do. Furthermore, even when the detection source detects that the specific display element indicated by the specific information is included in the display element displayed on the browsing page to be transmitted, the browsing source generation unit, When it is determined in the period condition determination unit that the effective period condition is satisfied, or when the number of times condition determination unit determines that the page movement frequency condition is satisfied, the hyperlink of the portion related to the display element is not performed. The browsing source data may be generated.

  According to the above configuration example, it is possible to provide a period for enabling the advertisement function.

  As another configuration example, the server displays, for each specific information or a specific display element, the number of times of movement to an advertisement or trading page based on information indicating a user's operation on specific information transmitted from the terminal device. There may be further provided a counting unit for counting each user who has posted content including.

  According to the above configuration example, it is possible to grasp the actual use of advertisements for each specific information or for each user who posted content including the specific information.

  As another configuration example, the storage unit may store a single specific display element and one or more link destination information in association with each other.

  According to the above configuration example, for example, one display element (for example, a trendy keyword) can be used by a plurality of advertisers.

  As another configuration example, the specific display element may be a specific character string.

  According to the above configuration example, for example, a character string such as a trendy keyword can be used as an advertising medium.

  As another configuration example, the browsing source generation unit may generate the browsing source data so that the display mode of the display element relating to the hyperlinked part is different from the other part.

  According to the above configuration example, for example, it is possible for a user to easily grasp a character string that can be moved (jumped) to an advertisement page.

  Another configuration example is a terminal device used in an information processing system for providing a service that allows a user to post and share content on a network, and includes an operation reception unit, a first display control unit, An operation content determination unit, a second display control unit, and a link destination movement control unit are provided. The operation reception unit receives a user operation. The first display control unit performs control for displaying a web page for providing a service, the web page including a first display element associated with a plurality of link destination information on a predetermined display device. Do. The operation content determination unit determines whether or not the first display element associated with a plurality of pieces of link destination information has been selected based on the user operation content. When it is determined that the first display element associated with the plurality of link destination information is selected, each of the plurality of link destination information associated with the first display element is determined by the second display control unit. Control for further displaying the second display element for indicating the above on a predetermined display device is performed. The link destination movement control unit performs control to move to the link destination selected from the second display element based on the operation content of the user.

  According to the above configuration example, for example, it is possible to move to a plurality of link destinations via a certain character string displayed on the web page. Therefore, for example, a screen having a limited size such as a mobile terminal such as a smartphone can be used effectively.

  As another configuration example, the second display element may be an image corresponding to each of a plurality of link destinations associated with the first display element.

  According to the above configuration example, it is possible to easily visually determine, for example, which company's site the plurality of link destination information leads to.

  As another configuration example, information constituting a web page and corresponding to the first display element may include information serving as a reference for the display position of the second display element.

  According to the above configuration example, the position at which the second display element is displayed can be designated. For example, the order of popularity of linked companies can be reflected in this display position.

  As another configuration example, the second display unit further displays the second display element when the first operation indicating that the first display element has been selected is performed. What is the first operation? When a different second operation is performed, the second display element may not be displayed.

  According to the above configuration example, there is no intention of selection, for example, by a scroll operation on the touch panel, but when the finger touching the touch panel temporarily passes the display position of the first display element, The two display elements can be prevented from being displayed.

  As another configuration example, the second display unit further displays the plurality of second display elements when the operation of selecting the first display element is continuously performed by the user for a predetermined time or more, and the link destination If the selection position immediately before the release is changed to any one of the plurality of second display elements when the operation to be selected is released, the movement control unit may change the second position applied to the selection position immediately before the release. You may make it control to move to the link destination corresponding to a display element.

  According to the above configuration example, for example, a series of operations of displaying a plurality of second display elements by long-pressing the touch panel, selecting any of the second display elements while continuing to touch, and touching off. , It is possible to move to a link destination and improve operability.

  As another configuration example, the operation content determination unit further determines whether or not the third display element associated with only one link destination information is selected based on the user operation content, and performs link destination movement control. When the third display element is selected, the unit may perform control to move to the link destination associated with the third display element. Furthermore, the first display element and the third display element may be displayed in different display modes.

  According to the above configuration example, for example, when a character string with only one link destination is tapped, etc., it moves to that link destination, and when a character string associated with a plurality of link destinations is tapped, etc., Two display elements can be displayed. In addition, for example, by using different font colors, it is easy to visually determine whether such link destinations are single or plural.

  As another configuration example, the information constituting the web page and corresponding to the first display element includes information defining any one of a plurality of link destinations as a default link destination. The operation content determination unit moves the first display element to a link destination that is different from the first operation and the second operation and is associated with the first display element. It is further determined whether or not a third operation indicating that it has been determined has been performed, and when the link destination display unit determines that the third operation has been performed, the display of the second display element is performed. Instead, the link destination movement control unit may perform control to move to any one of the link destinations when it is determined that an operation for determining selection has been performed.

  According to the above configuration example, for example, the second display element is displayed when a single tap operation is performed on a character string associated with a plurality of link destinations, and is set as a default when a double tap operation is performed. The user can be provided with an operation of moving immediately to the linked destination, and the convenience of the user can be improved.

  Another configuration example is an information processing system for providing a service that includes at least one server and a plurality of terminal devices, and allows a user to post and share content using the terminal devices. Includes a storage unit, a browsing request reception unit, a detection unit, a browsing source generation unit, and a transmission unit. The storage unit is on the network of specific information indicating a specific display element among the display elements that can be displayed in the content, and a web page for advertising or buying and selling for the purpose of advertising or buying and selling a predetermined product / service. The link destination information indicating the position is stored in association with each other. The browsing request reception unit receives a transmission request for a browsing page including predetermined content from the terminal device. The detection unit detects a specific display element among the display elements displayed on the browsing page based on the specific information. The browsing source generation unit is configured to display a browsing page on a terminal device, in which a portion related to the detected specific display element is hyperlinked based on link destination information associated with the specific display element. Generate source data. A transmission part transmits the browsing source data produced | generated by the browsing source production | generation part to the terminal device of a transmission request origin. On the other hand, the terminal device includes an operation accepting unit, a first display unit, an operation determination unit, a second display unit, and a link destination movement control unit. The operation reception unit receives a user operation. The first display unit displays a browsing page based on the browsing source data. The operation determination unit determines whether or not a display element included in the browsing page has been selected based on the operation content of the user. When it is determined that the display element is selected, the second display unit browses the second display element indicating each of the plurality of link destinations if a plurality of link destinations are associated with the display element. It is displayed superimposed on the page. The link destination movement control unit, when a display element is selected and a plurality of link destinations are associated with the display element, the link destination selected from the second display element based on a user operation When a display element is selected and there is a single link destination associated with the display element, control for moving to the link destination is performed.

  According to the above configuration example, for example, an advertisement can be efficiently put in without occupying a part of the screen with an advertisement banner or the like, and thus without hindering communication between users on a network such as SNS. can do.

  Another configuration example is a data structure used for processing to generate a web page, which has one text element and a plurality of link destination information, and only the text element is displayed on the web page. Data in which one text element and a plurality of link destination information are stored in association with each other so that a web page on which information indicating a plurality of link destinations is superimposed and displayed when a predetermined operation is performed can be created. Structure.

  According to the above configuration example, for example, if a plurality of link destinations are associated with a single character string, and the user taps such a character string, for example, the link destination can be selected. This makes it possible to effectively use the screen space.

  According to this embodiment, the space of the screen can be used effectively, and an advertisement can be input efficiently without hindering communication between users on the network.

Schematic diagram showing an overview of the information processing system according to the present embodiment Functional block diagram showing an example of the configuration of the terminal device 10 Functional block diagram showing an example of the configuration of the server device 20 The figure for demonstrating the outline | summary of the process of this embodiment The figure for demonstrating the outline | summary of the process of this embodiment Example screen for an advertising keyword with one link Example screen for an advertising keyword with multiple links The figure which shows an example of the program and information which are stored in the main memory 25 of the server 20 Example of data structure of advertiser data 62 Example of data structure of keyword data 63 Example of data structure of correspondence table data 64 Example of data structure of user data 65 Example of data structure of post data 66 The figure which shows an example of the program and information which are stored in the main memory 15 of the terminal device 10 The flowchart which shows the detail of the keyword registration process in a SNS server The flowchart which shows the detail of the SNS process in a SNS server The flowchart which shows the detail of the process of step S13 of FIG. The flowchart which shows the detail of a process of FIG.16 S15. The flowchart which shows the detail of the process in the terminal device 10 The flowchart which shows the detail of the process in the terminal device 10 Example of thumbnail display mode Example of thumbnail display mode

  Hereinafter, an embodiment of the present invention will be described.

  FIG. 1 is a schematic diagram showing an overview of the information processing system according to the present embodiment. In the information processing system of the present embodiment, the SNS service server 20, a plurality of terminal devices 10A to 10C (hereinafter, collectively referred to as the terminal device 10), and a plurality of advertiser servers 30 are connected to a network (for example, the Internet). ) To be able to connect and communicate with each other. The terminal device is, for example, a portable terminal device such as a smartphone, a mobile phone, or a PDA, or a so-called tablet information processing device (however, in other embodiments, it may be a terminal device such as a personal computer). ). In this embodiment, the case where what is called a social networking service (henceforth, SNS) is performed between the SNS service server 20 and the some terminal device 10 in such a system is assumed. Further, in the present embodiment, a community-type membership system service is assumed among such services. For example, it is a service that requires user registration for its use (a service in which account information of a user is stored in the SNS service server 20). Each user can “post” predetermined content (for example, predetermined text or image) (to the SNS service server 20). More specifically, account information (user ID and password) is created based on an application from the user and stored in the SNS service server 20. The service is a service in which the account information is input and only authorized users can post or browse predetermined contents. In the following description, this content is referred to as “posted content”. You can also “browse” content posted by you and others.

  Further, in the present embodiment, as for the relationship between the users, for example, it is assumed that the above browsing is possible only between users for which a relationship of “friends” is set. That is, when browsing on the terminal device side, the posted content of a user who is not a “friend” cannot be browsed, and only the posted content of a user who has a “friend” relationship is displayed. Here, “friends” in the present embodiment refers to a mutually authenticated relationship. For example, the user A transmits a request for setting as a “friend” to the user B (who has not yet been set to have a friendship with him). On the other hand, when the user B approves this request, the user B is set as “friend” for the first time.

  Here, in the present embodiment, the SNS service is shown as a range surrounded by a broken line in FIG. 1, and the advertiser server 30 is basically an element not included in the SNS service. In other words, the advertiser server 30 is an external server when viewed from the SNS service, and can be said to be capable of providing another service different from the SNS service. Note that “external (of SNS service)” here means, for example, when the advertiser server 30 is a server device physically different from the SNS service server, or when the domain name of the advertiser server and the SNS service is This is the case when they are different. And this embodiment assumed the case where the above "external" advertisers advertise / advertise their products in the above-mentioned SNS service (so-called closed network) in the above-described configuration. It relates to advertising systems.

  FIG. 2 shows a functional block diagram of the terminal device 10. In FIG. 2, the terminal device 10 includes an input device 11, a display device 12, a CPU 13, a storage device 14, a main memory 15, and a communication unit 16. The input device 11 is operated by the user of the terminal device 10 and outputs a signal corresponding to the user operation. The input device 11 is, for example, a cross switch, a push button, or a touch panel. In the present embodiment, in particular, a terminal device 10 including a touch panel as an input device is assumed. The display device 12 displays the image generated in the terminal device 10 on the screen. The display device 12 is typically a liquid crystal display device. The storage device 14 stores a computer program executed by the CPU 13 and various data used in the program. The storage device 14 is, for example, a flash EEPROM or a hard disk device. The main memory 15 temporarily stores computer programs and information. The communication unit 16 is connected to a network by wired or wireless communication, and transmits predetermined data to the SNS server 20 and other terminal devices, and receives predetermined data from the SNS server 20 and other terminal devices. .

  FIG. 3 shows a functional block diagram of the SNS service server 20 (hereinafter referred to as SNS server). In FIG. 3, the SNS server 20 includes an input device 21, a display device 22, a CPU 23, a storage device 24, a main memory 25, and a communication unit 26. The input device 21 is, for example, a keyboard or a mouse. The display device 22 is a display device, for example. The storage device 24 stores a computer program executed by the CPU 23 and various data used in the program. The storage device 24 is, for example, a hard disk device. The main memory 25 temporarily stores computer programs and information. The communication unit 26 is connected to a network by wired or wireless communication, and transmits / receives predetermined data to / from other terminal devices.

  Next, the advertiser server 30 will be described. The basic functional block configuration of the advertiser server 30 is the same as that of the SNS server 20. Therefore, illustration of the functional block diagram of the advertiser server 30 is omitted. The advertiser server 30 stores various data for constructing an advertiser site. Further, the advertiser server 30 is also connected to the network, and can transmit and receive data to and from the terminal device 10 and the SNS server 20. The user of the terminal device 10 can browse the advertiser's site by accessing the advertiser server 30 by an operation as described later, and can also purchase products and the like on the site. .

  In addition, regarding the input device 21 and the display device 22, in other embodiment, the structure which does not exist in the server side may be sufficient. That is, the input device 21 and the display device 22 may or may not be on the server side.

  Next, an outline of the information processing operation executed in the information processing system according to the present embodiment will be described. As described above, the present embodiment assumes a case where an advertiser (outside of the SNS service) issues an advertisement in the SNS service (which can be said to be a closed network). It can be said that there are three parties: a service provider (SNS service provider), an advertiser, and a user. Prior to explaining the outline of the present embodiment, the relationship between the three members will be described first. FIG. 4 is a diagram for explaining the relationship between the three parties. In FIG. 4, the service provider provides an SNS service to the user and provides an “place” for the advertisement to the advertiser. The advertiser pays an advertisement fee to the service provider as a price for providing the “place”. In other words, the advertiser can pay an advertisement fee to place an advertisement in a closed community such as an SNS service. In addition, the user is introduced to a product or the like. In some cases, a so-called affiliate contract is signed with the user. The user uses the SNS service and browses advertisements by a method described later. Further, as will be described later in detail, it is also possible to move to the advertiser's site based on the advertisement and purchase products and the like from there.

In the relationship as described above, the following can be considered as the position and request of each subject.
(1) Service Provider's Position The service provider wants to obtain a large amount of advertising fees, and there is a request that the advertisement does not want to interfere with the SNS service (for example, the advertisement occupies a part of the screen). It is believed that there is.
(2) Position of the user From the user's side, for example, it is considered that there is a demand for not wanting to see advertisements other than the field in which he is interested. In addition, for example, if a user has an affiliate contract, there may be a request that he / she becomes an advertising tower and wants to earn a reward.
(3) Advertiser's position From the advertiser's side, I would like to put an advertisement in a closed community such as the above-mentioned SNS, or I want to put a highly accurate advertisement (an advertisement that better meets the needs of the user) Furthermore, it is considered that there is a desire to reduce the preparation cost of advertising media such as banners.

And in view of the relationship and standpoint of each subject as described above, this embodiment provides a system that performs the following processing.
(1) First, a service provider presents (sells) “keywords” (hereinafter referred to as advertising keywords) serving as advertising media to advertisers. This advertising keyword is, for example, the title of the movie, the actor name, the character name, and the event / event (such as a soccer World Cup) or the trend that is popular at that time. This is a word that the user is likely to be interested in or a word that can be expected as an advertisement. Also, common names and abbreviations of these words can be used as advertising keywords. Also, the more popular advertising keywords are offered at higher prices. As another example, a word arbitrarily selected by the advertiser may be provided (for example, in the form of XX yen per character).
(2) The advertiser selects (purchases) a desired keyword from the advertisement keywords as described above. At this time, the URL of the own site is presented to the service provider as necessary.
(3) The service provider associates the purchased advertisement keyword with the site (link destination information) of the advertiser who is the purchaser, and stores it in the SNS server.
(4) The user conducts conversation (posting and browsing) between the users as usual using the SNS service.
(5) If an advertising keyword is included in these conversations (posted text), this is detected on the SNS server side, and a hyperlink is automatically set to the advertising keyword. The link destination is the site of the advertiser who purchased the advertising keyword. The display mode of the keyword is also changed.
(6) Then, a user who has viewed a post including such an advertisement keyword may perform a tap operation (operation for touch-off after touch-on) or a selection operation such as click (by the user) with respect to the advertisement keyword (location). (The following operations are collectively referred to as a tap operation), and the user can move to an advertiser site associated therewith. The user can purchase a product or the like related to the advertisement keyword, or obtain detailed information about the product. For example, when an affiliate contract is concluded between the advertiser and the user, the advertiser submits the posting (via an SNS provider or the like) depending on, for example, the number of times that the advertisement keyword is tapped. It is also possible to pay an advertising fee to the user who is a person.

  A supplementary description will be given of the above-described processing flow with reference to FIG. FIG. 5 is a schematic diagram showing the main processing and the flow performed on the advertiser side, the SNS service provider side, and the user side in time series in the vertical direction. First, the provider presents the advertisement keyword to the advertiser (P1), and the advertiser purchases the desired advertisement keyword (P2). Regarding the buying and selling of the advertising keyword, in the present embodiment, it is assumed that the buying and selling is performed on the net using a predetermined buying and selling system. For example, it is conceivable that a site for selling advertisement keywords is provided on the provider side, and an advertiser accesses this site to convey the intention to purchase a desired advertisement keyword. Note that in other embodiments, this transaction exchange does not necessarily have to be performed on the net, but may be performed by telephone or written application. In other embodiments, instead of the processing (P1 and P2) as described above, for example, a process in which an advertiser inputs an arbitrary keyword and makes an application may be performed.

  Next, with respect to the purchase of the advertisement keyword, for example, after settlement is performed, the purchased advertisement keyword is associated with the advertiser (the URL of the site) as the purchaser, and the SNS server 20 (P3).

  Next, the user uses the SNS service. Here, it is assumed that a “browsing request”, which is a request for browsing a plurality of posts in a list, is sent from the user terminal device to the SNS server 20 (P4). In response to this, the SNS server 20 generates data that is a source of a screen displayed on the terminal device (hereinafter referred to as a browsing screen), for example, data described in a markup language such as HTML (P5). ). (However, it is not limited to the markup language.) Hereinafter, this data is referred to as a browsing source.

  Next, the SNS server 20 determines whether or not the advertisement keyword is included in the browsing source (in the text to be displayed on the terminal device 10) (detection of the advertisement keyword) ( P6). If it is included, the browsing source is processed so as to hyperlink the character string of the advertisement keyword (P7). For example, the advertisement keyword portion is surrounded by an HTML tag indicating a hyperlink. As an example, it is assumed that there is a text including a character string “ΔΔΔΔ” which is an advertisement keyword. In this case, in the browsing source before the change, “<p> ○○○○○ △△△△ ○○○ </ </ >>” is described, and after the change, “<p> ○○○○○ <a href="xxxxx.html"> △△△△ </a> XXXXX </ p> "

  If multiple advertising keywords are included (the same keyword or different keywords may be used), each of them is detected, and the browsing source is processed to hyperlink the character string for each advertising keyword. . For example, if three advertising keywords are included, three hyperlinked advertising keywords are added to the browsing source. In another embodiment, for example, only one of the plurality of advertisement keywords included in the browsing source (for example, the advertisement keyword that appears first) is selected. You may make it hyper-link.

  Then, the browsing source processed as described above is transmitted to the terminal device 10 that is the source of the browsing request (P8).

  In the terminal device 10, a browsing screen is generated and displayed based on the browsing source (P9). When the user taps the advertisement keyword (P10), the user can move to the advertiser site associated therewith (P12). At this time, information indicating that the advertising keyword has been tapped is transmitted to the SNS server 20 (P11). FIG. 6 is an example of screen transition and operation in such a terminal device 10. The leftmost screen example in FIG. 6 shows a browsing screen, and this screen includes an advertisement keyword “ΔΔΔΔΔ”. In this screen example, the text color of the advertising keyword is changed to a display mode that is underlined to make it easier to visually recognize that the advertising keyword has a link. Indicates the case. When the user taps the advertisement keyword, information indicating that the advertisement keyword is tapped is transmitted to the SNS server 20, and the user moves to the advertiser site where the hyperlink is set. As a result, the advertiser's site is displayed on the screen of the terminal device 10.

  The system as described above has the following advantages for each of the main bodies. First, for service providers, a part of the text included in the posted content (in other words, one of the display elements on the browsing screen) can be used as an advertising medium, so a part of a narrow screen such as a smartphone is displayed as an advertisement. There is no need to secure for that. As a result, it is possible to obtain advertising revenue without disturbing the provision of the SNS service (that is, without reducing the usability for the user).

  In addition, the user does not receive discomfort such as the screen being difficult to see because a part of the screen is occupied by the advertisement display. In addition, for a user who has an affiliate contract, it is possible to obtain income from the affiliate simply by talking (posting / browsing) on the SNS as usual.

  For advertisers, advertisements can be placed in a closed community such as SNS. In particular, it is possible to place advertisements in a place where users who are relatively interested in the contents of the advertisement gather, and to put in more effective advertisements (for example, purchasing movie-related advertising keywords for a community centered on movie topics) Etc.) Further, for example, without creating / preparing an advertisement banner or the like separately, an advertisement can be put in by simply selecting a favorite keyword from advertisement keywords (that is, advertisement media) prepared in advance (by a service provider).

  In the above description, a case where one advertiser site is linked to one advertisement keyword has been described as an example. However, in the present embodiment, a plurality of advertisers can be associated with one advertisement keyword. That is, one advertising keyword can be sold to a plurality of advertisers. FIG. 7 shows a screen example in the terminal device 10 in such a case. In FIG. 7, for example, it is assumed that three advertiser sites are associated with “ΔΔΔΔΔ”, which is the advertising keyword 201. In this case, when the user taps the advertising keyword 201, the thumbnail 202 is displayed in a pop-up near the advertising keyword 201. In the thumbnail 202, images indicating the three advertiser sites (hereinafter referred to as advertisement images) are displayed side by side. This image may be, for example, the advertiser's symbol mark, a reduced image of a linked site, or a so-called advertising banner. Here, the size of the advertisement image is fixed regardless of which advertiser it belongs to (that is, the image size of any advertiser advertisement image is the same). The user can move to the corresponding advertiser site by further performing a tap operation on any of these advertisement images in the thumbnail 202.

  In addition, regarding the operation when a plurality of advertisers are associated with one advertising keyword as described above, when the tap operation is performed on the advertising keyword, the thumbnail 202 is displayed. When the user presses the button, the thumbnail 202 may not be displayed, and the user may move to any one of the advertisers associated with the advertisement keyword (for example, set as a default described later). To the advertiser ’s site). That is, in such a case, the tap operation can be said to be a “normal selection operation”, and the double tap operation or the long press operation can be said to be a “decision operation” with a stronger intention. When the “normal selection operation” is performed on the advertisement keyword, the thumbnail 202 is displayed. However, when the “decision operation” is performed, the user directly moves to the advertiser site at that time. become.

Here, when such a thumbnail 202 is displayed, as a description in the markup language, for example, a description indicating the total number of link destinations and a plurality of link destinations (URLs, etc.) can be considered. As an example, there is the following description method. In this example, a fictitious tag called “HREFTBL” tag is used.
<HREFTBL> △△△△△ <Number of link elements><Link destination 1><Link destination 2>... <Link destination n><Advertising image data name 1><Advertising image data name n>. Image data name n></HREFTBL>
(<Advertisement image data name n> is described with a full path indicating the storage location, for example)
A rendering engine (for example, HTML rendering engine) on the terminal side may be configured to interpret such a description so that the thumbnail is displayed. Note that the above tags and the like are merely examples, and any description method may be used as long as the operation as in the above screen example can be realized. That is, only a character string such as an advertisement keyword is displayed on the screen, and when a predetermined operation such as a tap operation is performed on the character string, the character string is moved to at least one of the link destinations associated with the character string. Or, if there are a plurality of link destinations, any description method can be used as long as it is possible to create a document that can be selected and moved.

  The browsing source including the description by the “HREFTBL” tag is stored in the memory of the terminal device 10, whereby a plurality of pieces of information indicating the link destination and the advertisement image (corresponding to each of the information) are indicated. ) Is stored in the memory of the terminal device 10 with a data structure that associates a specific character string such as the advertisement keyword. In another embodiment, a data structure in which a plurality of pieces of information indicating link destinations and the advertisement images (elements indicating) corresponding to each piece of information are associated with a specific character string such as the advertisement keyword is provided. The stored data may be stored in the SNS server 20, and the “HREFTBL” tag may describe the storage location of the data. When the terminal device 10 renders the tag, the terminal device 10 accesses the SNS server 20 to generate and display the thumbnail 202 as described above with reference to the data in the storage location indicated by the “HREFTBL” tag. It may be.

In addition, regarding the operations and operations related to the display of the thumbnail 202, in another embodiment, for example, the thumbnail 202 may be displayed by a long press operation of an advertisement keyword. Then, a configuration may be adopted in which a finger is moved on an image showing any link destination on the thumbnail 202 while being touched (slide operation), and touched off there to move to the link destination. In addition, when thumbnail display is performed by such a long press operation, when the advertisement keyword is simply tapped instead of long pressed, the link destination displayed in the thumbnail 202 is set to, for example, the first one. The link destination may be moved as a default destination. Alternatively, the user may move to any one of the link destinations set separately as the default destination. In this case, for example, an element indicating the default link destination may be inserted after the element group indicating the link destination as follows: <HREFTBL> ΔΔΔΔΔ <number of link elements><link destination 1 ><Link destination 2> ... <Link destination n><Default link destination><Advertising image data name 1> ... </ HREFTBL>

  In another embodiment, the thumbnail 202 is displayed when a tap operation is performed on the advertisement keyword, and the thumbnail 202 is not displayed when an operation of double-tapping or long-pressing the advertisement keyword is performed. Alternatively, the user may move to any one of the advertisers associated with the advertisement keyword (for example, move to the default link destination). That is, in such a case, the tap operation can be said to be a “normal selection operation”, and the double tap operation or the long press operation can be said to be a “decision operation” with a stronger intention. When the “normal selection operation” is performed on the advertisement keyword, the thumbnail 202 is displayed. However, when the “decision operation” is performed, the user directly moves to the advertiser site at that time. become.

  In addition, the display mode may be different between an advertisement keyword having only one link destination and an advertisement keyword having a plurality of link destinations as described above. For example, an advertisement keyword with only one link destination may be displayed with an underline, while an advertisement keyword with a plurality of link destinations may be displayed with a bold font. Alternatively, an advertisement keyword having only one link destination and an advertisement keyword having a plurality of link destinations may be displayed using different font colors.

  When there are a plurality of link destinations, the display position, display order, and arrangement of advertisement images indicating the respective link destinations in the thumbnail 202 may be specified, for example, in the description of <HREFTBL> above.

  In another embodiment, after a tap operation is performed on any one of the advertisement image (s), the advertisement image is continuously displayed on the destination advertiser site after the tap operation. You may do it.

  Next, the operation of the information processing system in the present embodiment will be described in more detail with reference to FIGS. First, data used in this system will be described.

  FIG. 9 is a diagram illustrating an example of programs and information stored in the main memory 25 of the SNS server 20. The main memory 25 stores a server-side SNS processing program 61, advertiser data 62, keyword data 63, correspondence table data 64, user data 65, post data 66, transmission data 67, reception data 68, and the like.

  The server-side SNS processing program 61 is a program for realizing the function (SNS server processing) on the SNS server 20 side in the SNS according to the present embodiment.

  The advertiser data 62 is data related to the advertiser. FIG. 9 is a diagram illustrating an example of the configuration of the advertiser data 62. In FIG. 9, advertiser data 62 is data having a table structure composed of a set of records having an advertiser ID 70, link destination data 71, and other information 72. The advertiser ID 70 is an ID for uniquely identifying the advertiser on the system. The link destination data 71 is data indicating the advertiser's site set in association with the advertisement keyword. For example, the URL of the advertiser's site. The other information 72 includes, for example, information such as the name and address of the advertiser, information related to the settlement related to the advertiser (whether or not settlement is completed, etc.), information necessary for affiliates, and the like. .

  In the present embodiment, for the sake of simplicity of explanation, a case where one advertiser has one site (link destination) and one advertisement keyword is associated with this is described as an example. Yes. In addition to such association, in another embodiment, one advertiser has a plurality of sites (link destinations), and an application in which these plurality of sites are associated with one advertising keyword. (Purchase) is possible. For example, a site “A”, “Site B”, and “Site C” (all sites of the same advertiser) are associated with a certain keyword “ΔΔΔ”. In this case, it may be considered that there are three applications for a certain keyword “ΔΔΔ”. Then, for example, an ID such as “application ID” may be generated for each application and given to the advertiser data 62. In the above example, three application IDs are generated, and one of the three link destinations is specified by the set of the advertiser ID 70 and the application ID. For example, it is assumed that the advertiser ID is “ABC” and the application IDs are “01”, “02”, “03”. In this case, the link destination of the site A is “ABC01” and the link destination of the site B is “ABC02”. The link destination of the site C can be specified by “ABC03”. Of course, any data structure (database structure) may be used as long as the above configuration can be realized.

  Returning to FIG. 8, the keyword data 63 is data relating to the advertisement keyword. FIG. 10 is a diagram illustrating an example of the configuration of the keyword data 63. The keyword data 63 is data having a table structure composed of a set of records having advertisement keyword data 74, correspondence table ID 75, trading data 76, and the like. The advertising keyword data 74 is data indicating a specific wording (character string) of the advertising keyword as described above. The correspondence table ID 75 is an ID for specifying a correspondence table 78 described later. The trading data 76 is information related to the trading of the advertising keyword, and includes data indicating, for example, a price and a sales period.

  In another embodiment, a character string treated as the same as the advertisement keyword, such as an abbreviation or another name of the advertisement keyword, may be associated with the advertisement keyword and included in the keyword data 63. Such abbreviations and other names may also be included in the above-mentioned “determination of whether or not an advertisement keyword is included”. However, in this embodiment, for simplification of description, it is assumed that there are no abbreviations or alternative names for a certain advertisement keyword.

  Returning to FIG. 8, the correspondence table data 64 is data indicating the correspondence between the advertisement keyword and the advertiser (who purchased it). FIG. 11 is a diagram illustrating an example of the configuration of the correspondence table data 64. The correspondence table data 64 is composed of a set of records composed of combinations of the table ID 77 and the correspondence table 78. The table ID 77 is an ID for uniquely identifying the correspondence table. In this embodiment, the correspondence table data 64 is associated with the advertisement keyword by specifying the table ID 77 in the correspondence table ID 75 of the keyword data 63. Will be. The correspondence table 78 is data relating to an advertiser or the like who has purchased an advertising keyword associated with the table. Specifically, the correspondence table 78 is table data composed of a set of records having an advertiser ID 79, a selection count 80, and a validity period 81. The advertiser ID 79 is an ID for specifying an advertiser who has purchased an advertising keyword associated with the table.

  The selection count 80 is data indicating the number of times that the advertisement keyword is tapped when there is only one advertiser related to the advertisement keyword (when the thumbnail 202 is not displayed). In addition, when there are a plurality of advertisers, that is, when the thumbnail 202 is displayed, this is data indicating the number of times that each advertisement image included therein has been tapped (that is, selected). Further, by calculating the total of the number of times of selection 80, it is also possible to calculate the total number of times that the advertising keyword associated with the correspondence table 78 has been tapped. That is, it is also possible to calculate the number of selections for each advertising keyword in addition to the number of selections for each advertiser, even if there is only one advertiser or a plurality of advertisers as necessary.

  Next, the validity period 81 is data indicating how long the association between the advertiser and the advertising keyword is retained, and is determined based on, for example, the contract contents when the advertising keyword is bought and sold.

  Returning to FIG. 8, the user data 65 is data in which information relating to the SNS user in the present embodiment is recorded. FIG. 12 is a diagram illustrating an example of the data configuration of the user data 65. The user data 65 includes a user ID 82, account information data 83, friend relationship data 84, and the like. The user ID 82 is an ID for uniquely identifying each user. The account information data 83 is data indicating each user's account, profile, etc., such as each user's login ID, password, name, age, hobby, birthplace, school, etc. In addition, for example, data used in processing related to the affiliate may be included in the user data 65. For example, in an article posted by the user, the user data 65 may include data indicating the number of times the advertising keyword included in the posting has been tapped for each advertising keyword. That is, the number of tap operations of the advertisement keyword may be counted for each user who has posted an article including the advertisement keyword and recorded in the user data 65 (an advertisement obtained by each user according to this number of times). Income will fluctuate).

  Returning to FIG. 8, the post data 66 is data indicating post content transmitted to the SNS server 20 as described above. FIG. 13 is a diagram showing an example of the data configuration of the posted data 66. As shown in FIG. The posted data 66 includes a plurality of posted content records 85, and each posted content record 85 includes a poster ID 86, posted date / time data 87, posted content data 88, and the like. The contributor ID 86 indicates the user ID 82 of the user who posted the posted content. The posting date data 87 indicates the posting date of the posted content. The posted content data 88 is data indicating the content of the posted content, and is data that can be said to be the main body of the posted content, such as text data and image data.

  Note that the structure of each table described above is an example, and other table data structures may be used as long as they show the same contents as described above.

  Returning to FIG. 8, the transmission data 67 is data for transmission to the terminal device 10 and includes, for example, a browsing source. The reception data 68 is data received from the terminal device 10, and includes, for example, data related to posting, a browsing request, data indicating the contents of operations performed on the terminal device 10 and the content of browsing actions, and the like.

  Next, data used in the terminal device 10 will be described. FIG. 14 is a diagram illustrating an example of programs and information stored in the main memory 15 of the terminal device 10. The main memory 15 stores a terminal-side SNS processing program 91, terminal user data 92, operation data 93, transmission data 94, reception data 95, and the like.

  The terminal-side SNS processing program 91 is a program for realizing a function (SNS client processing) on the terminal device 10 side in the SNS according to the present embodiment.

  The terminal user data 92 is data relating to a user who uses the SNS process in the terminal device. For example, the same data as the user ID 82, etc., mainly data necessary for identifying who the poster is on the server side and the like are stored. The operation data 93 is data indicating the contents of various operations performed on the terminal device 10. For example, data indicating coordinates on the touch panel that has been tapped (coordinates on the screen) is included.

  The transmission data 94 is generated based on the terminal user data 92, operation data 93, etc., which is data for transmission to the SNS server 20, and includes, for example, own user ID, posted content, browsing request, tap operation, etc. The data indicating the operation contents of is included. For example, the transmission data 94 is divided into a header part and a body part. In the header part, the user ID and the type of transmission data (such as posting or browsing request) are indicated. In case of posting, text, photo data, etc.) are shown. The reception data 95 is various data received from the SNS server 20 and includes, for example, the browsing source.

  In addition, the main memory 15 also appropriately stores various data used in the processing of the terminal device 10 (for example, data for temporarily storing post content before transmission).

  Next, the flow of processing executed in the SNS server 20 and the terminal device 10 in the present embodiment will be described with reference to the flowcharts in FIGS.

  First, processing in the SNS server 20 will be described. In the present embodiment, the SNS server 20 mainly performs the following two processes. As a first process, a process related to registration of an advertisement keyword (hereinafter referred to as a keyword registration process) is performed. Further, as the second process, a process related to the exchange with the terminal device 10 (hereinafter referred to as SNS process) is performed. Below, the process concerning registration of an advertising keyword is demonstrated first, and the process concerning the exchange with the terminal device 10 is demonstrated after that.

  FIG. 15 is a flowchart showing details of the keyword registration process executed by the SNS server 20. In this process, a process for registering the advertising keyword purchased by the advertiser is executed. In FIG. 15, first, in step S <b> 1, the CPU 23 executes a registration acceptance process for accepting a registration request from an advertiser. Here, for example, it is assumed that an advertiser accesses an advertisement keyword sales site prepared in advance by a provider and makes a “purchase application” for a desired keyword. As an example, the advertiser selects one desired advertising keyword from the multiple advertising keywords shown on the site, and fills in the necessary items (such as the advertiser's link destination URL and the advertising validity period) on the form. And send a “purchase application” to the provider. The reception of this “purchase application” is the registration acceptance process.

  Next, in step S <b> 2, the CPU 23 executes a temporary registration process of advertisement keywords. Since payment has not yet been made at the stage of the registration acceptance process, it is still handled as provisional registration at this point. For example, based on the received data of the “purchase application”, the CPU 23 creates new advertiser data in the advertiser data 62 (new allocation of advertiser ID, etc.), or if it already exists, Search for data. Then, the CPU 23 registers the link destination data 71 as necessary, and stores information indicating “waiting for approval” in the other information 72.

  Next, in step S3, the CPU 23 determines whether or not the purchase price for the advertising keyword has been paid, that is, whether or not the settlement has been completed. For example, information indicating that the transfer of the price has been completed is input by an operator of the SNS server 20, information indicating that is transmitted to the SNS server 20 by a predetermined settlement system, etc. It is determined that the payment has been completed.

  If the result of determination in step S3 is that payment is complete (YES in step S3), the main registration process is executed in step S6. Specifically, a process of searching the correspondence table 78 corresponding to the purchased advertisement keyword and adding an advertiser ID 79 and a validity period 81 indicating the purchased advertiser is executed. Also, 0 is set to the selection count 80. In addition, information indicating that payment has been completed is set in the other information 72. Then, the keyword registration process ends.

  On the other hand, if the result of determination in step S3 is that payment has not yet been completed (NO in step S3), then in step S4, the CPU 23 determines whether or not the payment due date has exceeded. As a result, if not exceeded yet (NO in step S4), the process returns to step S3 and the process is repeated. On the other hand, if it exceeds (YES in step S4), in step S5, the CPU 23 executes a cancel process. That is, processing for canceling the purchase application is appropriately executed. This completes the keyword registration process.

  In another embodiment, the keyword temporary registration process as described above is not performed (without waiting for the settlement process), and the association between the advertising keyword and the advertiser's link destination is made in response to a request from the advertiser. You may make it perform. In still another embodiment, the above process may be performed manually. That is, the operator of the SNS server 20 may manually perform the operation of recording the input of information such as the advertiser's link destination and the association with the advertisement keyword in the SNS server 20.

  Next, details of the SNS process, which is a process related to the exchange with the terminal device 10, will be described with reference to FIGS. In FIG. 16, first, in step S <b> 11, the CPU 23 receives transmission data 94 transmitted from the terminal device 10 and stores it as reception data 68. Next, in step S <b> 12, the CPU 23 determines whether or not the content of the received data 68 corresponds to the “browsing request”. As a result, when a browsing request is satisfied (YES in step S12), the CPU 23 executes a browsing source creation process in step S13.

  FIG. 17 is a flowchart showing details of the browsing source creation process. First, in step S31, based on the received “browsing request”, the CPU 23 extracts predetermined posting content data 88 from one or more posting data 66, and generates a browsing source including these. Next, in step S <b> 32, the CPU 23 executes a process for detecting a character string that becomes the advertisement keyword using the keyword data 63 for the browsing source. Next, in step S33, the CPU 23 determines whether one or more advertisement keywords are included as a result of the detection. As a result, if not detected (NO in step S33), the process proceeds to step S35 described later.

  On the other hand, when an advertisement keyword is detected (YES in step S33), next, in step S34, the CPU 23 executes a process for hyperlinking the advertisement keyword (each when a plurality of advertisement keywords are detected). . Specifically, the CPU 23 refers to the keyword data 63 and the correspondence table data 64 to determine whether there are a plurality of advertisers associated with the advertising keyword. And when there is only one, the browsing source is changed to set the advertiser's link destination for the corresponding advertising keyword. Further, when there are a plurality of advertisers, a setting for displaying the thumbnail 202 as described in FIG. 7 is set for the advertisement keyword. For example, if there is only one advertiser, a change is made to attach the “href” HTML tag as described above to the advertising keyword, and if there are multiple advertisers, the number is calculated and the above-mentioned “ Processing such as changing to a description using the tag “HREFTBL” is performed. At this time, processing for changing the display mode of the advertisement keyword may be performed. For example, the display mode may be changed so that it can be distinguished from a character string that is not an advertising keyword, for example, by underlining. Furthermore, as described above, the browsing source may be processed so as to change the font color in each case so that the case where there is one advertiser and the case where there are a plurality of advertisers can be distinguished. At this time, for example, the CPU 23 may refer to the correspondence table 78 corresponding to the advertisement keyword and determine whether to include the advertiser's link destination based on the validity period 81. For example, an advertiser whose validity period has passed may not be included in the description of the “HREFTBL” tag.

  In another embodiment, the description order of the advertisement images of each advertiser defined in “HREFTBL” may be dynamically changed. For example, in the terminal device 10, when it is assumed that the display position of the advertisement image in the thumbnail 202 is determined based on the order of the link destinations described in “HREFTBL”, the number of times the selection is applied to each advertiser 80, the order of the link destinations of the advertisers described in the “HREFTBL” tag may be changed to the arrangement. For example, the link destination of a well-selected advertiser is listed first as <link destination 1>, or conversely, the link destination of a less-selected advertiser is listed as <link destination 1> first. And so on.

  In yet another embodiment, when a plurality of advertisers are attached, when an advertisement keyword is tapped, the advertiser's site is randomly selected from the plurality of advertisers, in addition to using the thumbnail 202. It may be selected and displayed.

  Next, in step S <b> 35, the CPU 23 transmits a browsing source to the requesting terminal device 10. If the advertising keyword is detected in step S33, the browsing source subjected to the above processing is transmitted. This completes the browsing source creation process.

  In another embodiment, for example, when the posting content data 88 is extracted from the posting data 66, it is determined whether or not the advertising keyword is included in the posting content data 88 extracted together with this, from the beginning. A browsing source in which an advertiser's link destination is set as an advertisement keyword may be generated.

  Returning to FIG. 16, when the reception data 68 does not correspond to the “browsing request” as a result of the determination in step S <b> 12 (NO in step S <b> 12), next, in step S <b> 14, the CPU 23 determines that the content of the reception data 68 is It is determined whether or not the content indicates that the advertising keyword has been tapped on the terminal device 10. When the thumbnail 202 is displayed (when a plurality of advertisers are attached to one advertising keyword), one of the link destination images in the thumbnail 202 is selected (tap operation). This corresponds to the content indicating that the advertising keyword has been tapped. As a result of the determination, when it is shown that the advertising keyword has been tapped (YES in step S14), the CPU 23 executes advertising keyword processing in step S15.

  FIG. 18 is a flowchart showing details of the advertising keyword processing. First, in step S <b> 51, the CPU 23 determines (identifies) an advertisement keyword tapped on the terminal device 10 based on the received data 68. When the advertiser related to the advertising keyword is a single advertiser, the advertiser is also determined. When there are a plurality of advertisers related to the advertisement keyword, that is, when the above-described thumbnail 202 (see FIG. 7) is displayed, it is determined which advertiser in the thumbnail 202 has been selected. .

  Next, in step S52, the CPU 23 searches for the number of selections 80 corresponding to the advertising keyword determined in step S51 and its advertiser (in the case of a thumbnail, one of the advertisers selected therefrom), and Add 1 to the number of times.

  In step S <b> 53, the CPU 23 refers to the user data 65 and the posting data 66 and searches for a user who posted “posting” including the advertising keyword tapped this time. And the data which shows the frequency | count of tap operation of the advertisement keyword are memorize | stored in the user data 65 of the contribution user as information mainly used for the process regarding an affiliate. As another example, information indicating the user may be recorded in the other information 72 of the advertiser data 62, for example. Based on this information, data necessary for processing related to the affiliate is generated at an appropriate timing and transmitted to the advertiser. In another embodiment, as part of the process in step S53, the posted user information may be transmitted to the advertiser as the affiliate process data. Thus, the advertising keyword process ends.

  Returning to FIG. 16, if the received data is not the content indicating the tap operation of the advertisement keyword as a result of the determination in step S <b> 14 (NO in step S <b> 14), the CPU 23 appropriately performs other processes related to the SNS process in step S <b> 16. Run. For example, if the received data indicates “post”, a process of appropriately adding the posted data 66 is executed based on the content included in the received data. In addition, processing for canceling the association between the advertiser whose contract term has expired and the advertising keyword is also executed. For example, when the effective period 81 set for the advertisement keyword has passed or the number of times the advertisement keyword has been selected exceeds a predetermined number, the association between the advertisement keyword and the advertiser's link destination information is canceled. Processing is also executed as appropriate. More specifically, the CPU 23 refers to the correspondence table 78 corresponding to each advertisement keyword and cancels the association between the advertisement keyword and the advertiser link destination information based on the selection count 80 and the validity period 81. It is determined whether or not. Further, for the association release method, for example, the data relating to the corresponding advertiser may be deleted from the correspondence table 78. While maintaining the data of the correspondence table 78, when the browsing source is corrected in the process of step S34 described above, the information on the link destination of the advertiser is displayed on the thumbnail 202, for example, based on the selection count 80 and the validity period 81. It may be determined whether to include or not. In addition to the determination as to whether or not the effective period has passed, it can be determined based on whether or not the number of selections 80 is a predetermined number or more.

  Thereafter, in step S17, the CPU 23 determines whether or not a predetermined condition for ending the SNS process (for example, presence or absence of a process end instruction by the operator of the SNS server 20) is satisfied, and if not satisfied ( If NO in step S17), the process returns to step S11 and the process is repeated. On the other hand, when the termination condition is satisfied (YES in step S17), the SNS process is terminated.

  Next, processing executed on the terminal device 10 side will be described with reference to FIGS. In the following process description, it is assumed that the user moves to the advertiser site by tapping the advertisement keyword or the thumbnail 202 is displayed, and the process in the case of “long press” or the like will be described. The detailed description is omitted for simplification and easy understanding. 17 to 20 is executed in the terminal device 10 by accessing the SNS service site in the present embodiment with a predetermined Web browser. The process described below is a process executed after accessing the site and performing a necessary login process or the like. Further, this processing indicates processing executed in the site of the SNS service according to the present embodiment, and processing when moving to a site different from the SNS service of the present embodiment is omitted. In addition, as a process of the terminal device 10, there is a process of posting (transmitting) posted content to the SNS server 20, but a known technique may be used for this process. Is also omitted. That is, the processing when browsing the posted content mainly on the terminal device side will be mainly described.

  In FIG. 19, when the login process ends, first, in step S <b> 71, the CPU 13 of the terminal device 10 requests the SNS server 20 for a browsing source in order to display a browsing screen as an initial screen, and receives this. Then, the process for displaying the browsing screen is executed.

  Next, in step S <b> 72, the CPU 13 acquires operation data 93. Next, in step S <b> 73, the CPU 13 determines whether a tap operation has been performed based on the operation data 93. As a result, when the tap operation is not performed (NO in step S73), the process proceeds to step S83 described later.

  On the other hand, when a tap operation is performed (YES in step S73), in step S74, the CPU 13 determines whether or not the advertisement keyword included in the browsing screen has been tapped (a plurality of advertisement keywords are included). If any of them has been tapped, it is determined). As a result of the determination, if (any) advertising keyword has been tapped (YES in step S74), in step S75, the CPU 13 determines whether there are a plurality of link destinations corresponding to the tapped advertising keyword. Determine whether. This determination is made based on, for example, a tag set for the advertisement keyword (for example, whether the tag is “a href” or “HREFTBL”).

  On the other hand, if the result of the determination is that there are a plurality of link destinations (YES in step S75), in step S76, the CPU 13 executes processing for generating and displaying the thumbnail 202 as described above. This process will be described more specifically. First, the CPU 13 determines the number of advertisers (link destinations) associated with the tapped advertising keyword. Next, the shape and size of the thumbnail 202 are determined based on the number. Here, as shown in FIG. 7, the shape of the thumbnail 202 is determined to be a horizontally long and substantially rectangular shape that allows the advertisement images to be displayed in a horizontal row. Also, the size is determined so as to include all the determined linked advertisement images. When the shape and size are determined, the CPU 13 executes a process of arranging the advertisement image for each advertiser in the thumbnail (determining the display position of the advertisement image). For example, the process of arranging advertisement images from left to right is executed according to the order in which each link destination is described in “HREFTBL”. Further, the CPU 13 executes processing for determining the arrangement position (display position) of the thumbnail 202 itself. This is determined based on, for example, the position of the advertisement keyword that has been tapped. That is, it is determined whether the position of the tapped advertisement keyword is in the display screen (top or bottom of the screen, etc.), and whether there is a space in which the thumbnail 202 can be placed. . For example, if the display position of the advertising keyword is included in the lower half of the entire display screen, the thumbnail 202 is determined to be placed above the advertising keyword. Conversely, when the display position of the advertisement keyword is included in the upper half of the entire display screen, it is determined that the thumbnail 202 is arranged below the advertisement keyword. That is, the display position of the thumbnail 202 related to the vertical axis is determined. Further, the CPU 13 determines whether the display position of the tapped advertisement keyword is located on the right side or the left side of the entire display screen, and according to this, on the horizontal axis of the display screen. The display position of the thumbnail 202 is determined.

  The determination of the thumbnail shape and size is not limited to the above example, and the size of the thumbnail 202 may be determined by appropriately changing the number of rows and columns in the thumbnail according to the number of link destinations. . For example, if the number of link destinations is “3”, the thumbnail 202 as shown in FIG. 7 is displayed, and if the number is “6”, the display may be 3 × 2 × 3. . Further, the shape of the thumbnail 202 and its design are not limited to the above example. For example, the design is such that the images are displayed vertically (see FIG. 21). For example, the advertisement image is arranged around the tapped position, for example, in a ring shape, or in a fan shape. The thumbnail 202 may be configured with (see FIG. 22). Further, for example, when the terminal device 10 is used in the vertical screen display, the thumbnail 202 is designed to arrange the advertisement images in the vertical direction. When the terminal device 10 is used in the horizontal screen display, the advertisement images are arranged in the horizontal direction. It may be determined and adjusted on the terminal device 10 side so that the design thumbnail 202 is used. In another embodiment, the basic shape (design) of the thumbnail 202 may be configured to be specified by the user of the terminal device 10. In addition to the dynamic change on the server side described above, the arrangement position of the advertisement image in the thumbnail may be dynamically changed on the terminal device 10 side. For example, the arrangement position may be determined at random.

  Returning to FIG. 19, when the result of the determination in step S75 is that there is a single link destination (NO in step S75), in step S77, the CPU 13 executes a process of moving to that link destination. Thereafter, in step S78, various processes at the advertiser site as the destination are executed.

  Next, the process when it is determined that the advertisement keyword is not tapped as a result of the determination in step S74 (NO in step S74) will be described. In this case, in step S79, the CPU 13 determines whether or not a tap operation has been performed in the thumbnail 202. As a result, when a tap operation is performed in the thumbnail 202 (YES in step S79), in step S80, the CPU 13 determines whether any advertisement image displayed in the thumbnail has been tapped. . As a result, if any of the advertisement images has been tapped (YES in step S80), a process of moving to the advertiser's link destination corresponding to the advertisement image is executed in step S81. Then, the process proceeds to step S78.

  On the other hand, as a result of the determination in step S80, if the tap is in the thumbnail 202 but not in the advertisement image (NO in step S80), the CPU 13 deletes the thumbnail 202 from the screen in step S82. Execute the process. Thereafter, the process proceeds to step S83. In other embodiments, the process of step S82 may not be performed.

  On the other hand, if the result of the determination in step S79 is not a tap operation in the thumbnail 202 (NO in step S79), in step S83, the CPU 13 appropriately executes other processing relating to the SNS service. In this process, for example, the following process is executed. For example, if the operation content of the user is an operation that makes a new post, a process for transmitting the post content to the SNS server 20 is executed. Further, for example, when a position outside the thumbnail 202 is tapped with the thumbnail 202 displayed (except for the advertisement keyword tap), a process of deleting the displayed thumbnail 202 is executed. If the operation content is an operation for screen scrolling, screen scroll control is appropriately performed based on the operation content. If the operation is to request a new browsing screen, a process of transmitting a browsing request to the SNS server 20, receiving a browsing source, and displaying a browsing screen based thereon is also executed. In other words, when an operation that is considered to have an intention of selecting an advertisement keyword by the user, such as a tap operation, is performed, the thumbnail 202 as described above is displayed, and an intention of selection such as a scroll operation is displayed. If the operation is not performed, the thumbnail 202 is not displayed. In addition, various processes based on the operation content indicated by the operation data 93 are appropriately executed.

  Thereafter, the process returns to step S72 and the process is repeated. Above, description of the process performed with the terminal device 10 is complete | finished.

  As described above, in this embodiment, if a predetermined character string is defined and set as an advertisement keyword, and this character string is included in the posted content in SNS or the like, this character string itself can be used as an advertising medium. Thereby, since it is not necessary for the user to occupy the screen when using the SNS with the advertisement banner or the like, the SNS service can be comfortably used. In addition, the frequency of viewing advertisements that are not of interest to the user can be reduced, and advertisements relating to the matters of interest can be viewed accurately. In addition, even for a user who has an affiliate contract, it is possible to obtain affiliate income simply by performing SNS use (conversation at SNS) as usual.

  In addition, since the SNS service screen in the terminal device 10 is not occupied by the advertisement banner or the like for the SNS service provider, the advertisement can be input without reducing the usability and convenience of the SNS service for the user. Yes, you can expect advertising revenue.

  In addition, for the advertiser, an advertisement can be input to a closed community such as SNS, and an appropriate advertisement can be input to a place where people who are relatively interested in the advertisement content gather. Further, since the advertisement can be input simply by selecting the “advertising keyword” presented by the provider, for example, the cost for the advertisement input can be reduced. Thus, according to the present embodiment, it is possible to provide a useful advertising system for each of the three users, the provider and the advertiser.

  In the above embodiment, the case of a character string is given as an example of the advertisement keyword, but an image may be handled as the advertisement keyword. For example, an image of a main character of a predetermined movie may be used as an advertisement keyword, and when this image is tapped, the image may be moved to an advertiser site related to the movie.

  As for the elements displayed by the thumbnail 202, in the above example, the image is displayed by the thumbnail 202. However, in addition to the image, a character string such as an advertiser name is also displayed in the thumbnail 202. Alternatively, only the character string such as the advertiser name may be displayed on the thumbnail 202 without using an image.

  Moreover, regarding the calculation of the advertising fee paid from the advertiser to the provider, it may be calculated according to the advertisement usage status on the user side. For example, an advertising fee may be calculated higher for an advertising keyword that has been tapped more frequently by the user. For example, the SNS server 20 may be configured to automatically calculate an advertisement fee based on the selection count 80 and automatically notify the advertiser of the amount.

  Moreover, in the said embodiment, the case of the touch operation in the terminal device 10 provided with the touch panel was mentioned as an example. In addition, for example, when a mouse is used as the input device, the following operation can be considered. For example, an operation for displaying the thumbnail 202 as described above is assumed for an advertisement keyword having a plurality of link destinations. In this case, the operations corresponding to the above tap operations (in other examples, the long press operation) include single click, double click, long click operation of the click button, and the state where the mouse cursor is left on the advertising keyword for a predetermined time or more. The operation to perform corresponds. In other words, if the “first operation” that is considered to be selected by the user is performed, the thumbnail 202 is displayed as described above, and the “second operation” is not performed. For example, in the case of an operation such as a screen scrolling operation or an operation in which the mouse cursor simply passes over the advertisement keyword, the thumbnail 202 may not be displayed.

  Moreover, although the case where the process concerning the SNS service in the terminal device 10 is executed by the Web browser is shown in the above example, of course, it is executed in the form of a “dedicated application” that can execute the above process. You may make it.

  Further, in the above-described embodiment, the case of a membership-based network service such as the above-described SNS has been described as an example. Is applicable. Further, the present invention is not limited to the content sharing service such as the SNS service, and can be applied to, for example, a so-called anonymous bulletin board service. For example, the advertising keyword included in the writing of a comment or the like on such an anonymous bulletin board may be hyperlinked. Then, it is possible to display the advertisement (several) as described above by, for example, tapping the advertisement keyword.

  Moreover, although the said embodiment is an example aiming at "advertisement", in other embodiment, you may apply the above processes other than the objective of advertisement. That is, when a predetermined character string in SNS posting or the like is tapped, an image showing a plurality of link destinations (regardless of whether it is for advertising purposes) is displayed as in the above thumbnail 202, and any one of the images is displayed. When a tap operation is performed, the user may be allowed to move to the link destination (for example, a site highly related to the character string).

  Moreover, in the said embodiment, the case where the data of an advertisement page were memorize | stored in the server apparatus (advertiser server 30) different from the SNS service server 20 was mentioned as an example. In addition, in another embodiment, the data of the advertisement page may be stored in the SNS service server 20.

  Moreover, in the said embodiment, when the advertising keyword is contained in the process which registers an advertising keyword, and the browsing source transmitted to the terminal device 10 is an example which processes the process for hyperlinking the location in the SNS server 20 showed that. Regarding processing in the SNS server 20, in another embodiment, a server system is configured by a plurality of information processing apparatuses, and the plurality of information processing apparatuses share and execute processing to be executed on the SNS server 20 side. May be. For example, a configuration may be adopted in which a first information processing apparatus that executes settlement-related processing and a second information processing apparatus that is in charge of processing related to the exchange with the terminal device 10 operate in cooperation. Similarly, the processing on the terminal device 10 side may be executed in a shared manner by a plurality of information processing devices.

DESCRIPTION OF SYMBOLS 10 Terminal device 11 Input device 12 Display device 13 Processor 14 Internal storage device 15 Main memory 16 Communication unit 20 Server 21 Input device 22 Display device 23 Processor 24 Internal storage device 25 Main memory 26 Communication unit

Here, when such a thumbnail 202 is displayed, as a description in the markup language, for example, a description indicating the total number of link destinations and a plurality of link destinations (URLs, etc.) can be considered. As an example, there is the following description method. In this example, a fictitious tag called “HREFTBL” tag is used.
<HREFTBL> ΔΔΔΔΔ <Number of link elements><Link destination 1><Link destination 2>... <Link destination n><Advertising image data name 1><Advertising image data name 2 >. Image data name n></HREFTBL>
(<Advertisement image data name n> is described with a full path indicating the storage location, for example)
A rendering engine (for example, HTML rendering engine) on the terminal side may be configured to interpret such a description so that the thumbnail is displayed. Note that the above tags and the like are merely examples, and any description method may be used as long as the operation as in the above screen example can be realized. That is, only a character string such as an advertisement keyword is displayed on the screen, and when a predetermined operation such as a tap operation is performed on the character string, the character string is moved to at least one of the link destinations associated with the character string. Or, if there are a plurality of link destinations, any description method can be used as long as it is possible to create a document that can be selected and moved.

Claims (29)

A server device used in an information processing system for providing a service that allows a user to post and share content on a network,
Among the display elements that can be displayed in the posted content, specific information indicating a specific display element, and on a network for advertising or trading page that is a web page for advertising or buying and selling a predetermined product / service A storage unit that stores link destination information indicating a position in association with each other;
A browsing request receiving unit that receives a transmission request for a browsing page including the content from the terminal device;
Based on the specific information, a detection unit that detects the specific display element among the display elements displayed on the browsing page;
Browsing for displaying on the terminal device a browsing page in which a location related to a specific display element detected by the detection unit is hyperlinked based on the link destination information associated with the specific display element A browsing source generator for generating source data;
A server apparatus comprising: a transmission unit that transmits the browsing source data generated by the browsing source generation unit to the transmission request source terminal device.   The server device according to claim 1, wherein a position of the advertisement or trading page on the network is located outside the service provided by the information processing system. The server further includes a user authentication unit for authenticating a user who uses the service,
The content can be posted or viewed only by users authenticated by the user authentication unit.   The server device according to claim 1, wherein the link destination information indicating the advertisement page is stored in the storage unit in response to a request from an advertiser who is different from a user who posted the content. The server further includes an advertisement request receiving unit for receiving a request for associating a predetermined display element with the link destination information and storing it in the storage unit from a predetermined advertiser,
5. The storage unit according to claim 1, wherein the storage unit stores the link destination information related to the advertiser and the display element specified by the advertiser in association with each other when the request is accepted. The server apparatus in any one. The server further includes a settlement determination unit that determines whether settlement has been performed for the request received by the advertisement request reception unit,
The storage unit stores the link destination information relating to the request from the advertiser in association with the display element specified by the advertiser after the payment determination unit determines that the payment has been performed. The server device according to claim 5. The server device
Based on information indicating a user's operation for the specific information transmitted from the terminal device, a usage status determination unit that determines a status in which movement to the advertising or trading page via the specific information is used,
The server device according to claim 4, further comprising: a calculation unit that calculates a usage fee to be charged to the advertiser according to the determined usage status. The server further includes a period condition determining unit that determines whether an effective period condition that is a condition related to an effective period of association between the link destination information and the specific information is satisfied,
Even when the detection source detects that the specific display element indicated by the specific information is included in the display elements displayed on the browsing page, the browsing source generation unit When it determines with the said effective period condition being satisfy | filled in the condition determination part, browsing source data are produced | generated without performing hyperlink of the location which concerns on the said display element. Server device. The server determines whether or not a page movement frequency condition, which is a condition related to the number of movements to the advertisement or trading page, based on information indicating a user operation on the specific information transmitted from the terminal device is satisfied. A number of times condition determination unit to perform,
The browsing source generation unit may perform the number of times even when the detection unit detects that the display element displayed on the browsing page includes the specific display element indicated by the specific information. When it is determined in the condition determination unit that the page movement frequency condition is satisfied, browsing source data is generated without performing hyperlinking of a location related to the display element. Server device.   The server includes, for each specific information or the specific display element, the number of times of movement to the advertisement or trading page based on information indicating a user operation on the specific information transmitted from the terminal device. The server device according to claim 1, further comprising a count unit for counting each user who posted content.   The server device according to claim 1, wherein the storage unit stores a single specific display element and one or more link destination information in association with each other.   The server device according to claim 1, wherein the specific display element is a specific character string.   The said browsing source production | generation part produces | generates the said browsing source data so that the display mode of the display element concerning the location made into the hyperlink may become a display mode different from another location. The server apparatus of description. A terminal device used in an information processing system for providing a service that allows a user to post and share content on a network,
An operation reception unit for receiving user operations;
A first display control unit that performs control for displaying on a predetermined display device a web page for providing the service, the web page including a first display element associated with a plurality of link destination information When,
An operation content determination unit that determines whether or not the first display element associated with the plurality of link destination information is selected based on the operation content of the user;
When it is determined that the first display element associated with the plurality of link destination information is selected, a plurality of second destinations for indicating each of the plurality of link destinations associated with the first display element A second display control unit that performs control for further displaying two display elements on the predetermined display device;
A terminal device comprising: a link destination movement control unit that performs control to move to the link destination selected from the second display element based on the operation content of the user.   The terminal device according to claim 14, wherein the second display element is an image corresponding to each of a plurality of link destinations associated with the first display element.   The terminal according to claim 14 or 15, wherein the information constituting the web page and corresponding to the first display element includes information serving as a reference for a display position of the second display element. apparatus.   The second display unit further displays the second display element when a first operation indicating that the first display element has been selected is performed, and is different from the first operation. The terminal device according to claim 14, wherein when the operation is performed, the display of the second display element is not performed. The second display unit further displays the plurality of second display elements when an operation for selecting the first display element is continuously performed by the user for a predetermined time or more.
The link destination movement control unit, when the selection operation is released, if the selection position immediately before the release is changed to any one of the plurality of second display elements, the selection position immediately before the release. The terminal device according to claim 14, wherein control is performed to move to a link destination corresponding to the second display element. The operation content determination unit further determines whether or not a third display element associated with only one link destination information is selected based on the operation content of the user,
The terminal device according to claim 14, wherein when the third display element is selected, the link destination movement control unit performs control to move to a link destination associated with the third display element.   The terminal device according to claim 19, wherein the first display element and the third display element are displayed in different display modes. The operation content determination unit is an operation different from the first operation and the second operation for the first display element, and moves to a link destination associated with the first display element. It is further determined whether or not a third operation indicating that it has been determined has been performed,
When it is determined that the third operation has been performed, the link destination display unit does not display the second display element,
The terminal device according to claim 14, wherein the link destination movement control unit performs control to move to any one of a plurality of link destinations associated with the first display element. An information processing program to be executed by a computer of a server device used in an information processing system for providing a service capable of posting and sharing content by a user,
The computer,
Among the display elements that can be displayed in the posted content, specific information indicating a specific display element, and on a network for advertising or trading page that is a web page for advertising or buying and selling a predetermined product / service Storage means for associating link destination information indicating a position with a predetermined storage unit;
A browsing request receiving means for receiving a transmission request for a browsing page including the predetermined content from the terminal device;
Detecting means for detecting the specific display element among the display elements displayed on the browsing page based on the specific information;
Browsing source data for displaying, on the terminal device, a browsing page in which a location related to a specific display element detected by the detection means is hyperlinked based on the link destination information associated with the display element Browsing source generation means for generating
An information processing program that causes the browsing source data generated by the browsing source generation unit to function as a transmission unit that transmits the request source terminal device. An information processing method for controlling a computer of a server device used in an information processing system for providing a service capable of posting and sharing content by a user,
Among the display elements that can be displayed in the posted content, specific information indicating a specific display element, and on a network for advertising or trading page that is a web page for advertising or buying and selling a predetermined product / service A storage step of associating link destination information indicating a position with a predetermined storage unit;
A browsing request receiving step for receiving a transmission request for a browsing page including the predetermined content from the terminal device;
A detection step of detecting the specific display element among the display elements displayed on the browsing page based on the specific information;
Browsing source data for displaying, on the terminal device, a browsing page in which a location related to the specific display element detected in the detection step is hyperlinked based on the link destination information associated with the display element A browsing source generation step for generating
An information processing method comprising: a transmission step of transmitting the browsing source data generated in the browsing source generation step to the requesting terminal device. A server system used in an information processing system for providing a service that allows a user to post and share content,
Among the display elements that can be displayed in the posted content, specific information indicating a specific display element, and on a network for advertising or trading page that is a web page for advertising or buying and selling a predetermined product / service A storage unit that stores link destination information indicating a position in association with each other;
A browsing request receiving unit that receives a transmission request for a browsing page including the predetermined content from the terminal device;
A detection unit that detects the specific display element among the display elements displayed on the browsing page based on the specific information;
Browsing source data for displaying, on the terminal device, a browsing page in which a location related to a specific display element detected by the detection unit is hyperlinked based on the link destination information associated with the display element A browsing source generator for generating
A server system comprising: a transmission unit that transmits the browsing source data generated by the browsing source generation unit to the requesting terminal device. An information processing program to be executed by a computer of a terminal device used in an information processing system for providing a service capable of posting and sharing content by a user,
The computer,
Operation accepting means for accepting a user operation;
A first display means for displaying a web page for providing the service, the web page including a first display element associated with a plurality of link destination information;
Operation content determination means for determining whether or not the first display element associated with the plurality of link destination information is selected based on the operation content of the user;
When it is determined that the first display element associated with the plurality of link destination information is selected, a second for indicating each of the plurality of link destination information associated with the first display element Second display means for further displaying the display elements;
An information processing program that functions as a link destination movement control unit that performs control to move to a link destination selected from the second display element based on a user operation. An information processing method for controlling a computer of a terminal device used in an information processing system for providing a service capable of posting and sharing content by a user,
An operation reception step for receiving a user operation;
A first display unit step of displaying a web page for providing the service, the web page including a first display element associated with a plurality of link destination information;
An operation content determination step of determining whether or not the first display element associated with the plurality of link destination information is selected based on the operation content of the user;
When it is determined that the first display element associated with the plurality of link destination information is selected, a second for indicating each of the plurality of link destination information associated with the first display element A second display step for further displaying the display elements of
An information processing method comprising: a link destination movement control step for performing control to move to the link destination selected from the second display element based on a user operation. A terminal system used in an information processing system for providing a service that allows users to post and share content,
An operation reception unit for receiving user operations;
A first display unit that displays a web page for providing the service, the web page including a first display element associated with a plurality of link destination information;
An operation content determination unit that determines whether or not the first display element associated with the plurality of link destination information is selected based on the operation content of the user;
When it is determined that the first display element associated with the plurality of link destination information is selected, a second for indicating each of the plurality of link destination information associated with the first display element A second display unit for further displaying the display elements;
A terminal system comprising: a link destination movement control unit that performs control to move to a link destination selected from the second display element based on a user operation. An information processing system for providing a service that includes at least one server and a plurality of terminal devices, and allows a user to post and share content using the terminal devices,
The server device
Among the display elements that can be displayed in the posted content, specific information indicating a specific display element, and on a network for advertising or trading page that is a web page for advertising or buying and selling a predetermined product / service A storage unit that stores link destination information indicating a position in association with each other;
A browsing request receiving unit that receives a transmission request for a browsing page including the predetermined content from the terminal device;
A detection unit that detects the specific display element among the display elements displayed on the browsing page based on the specific information;
The terminal device displays a browsing page that is hyperlinked based on at least one link destination information associated with the display element that is detected by the detection unit. A browsing source generator for generating browsing source data for
A transmission unit that transmits the browsing source data generated by the browsing source generation unit to the terminal device of the transmission request source,
The terminal device
An operation reception unit for receiving user operations;
A first display unit that displays the browsing page based on the browsing source data;
An operation determination unit that determines whether or not the display element included in the browsing page is selected based on the operation content of the user;
When it is determined that the display element is selected, if a plurality of link destinations are associated with the display element, a second display element indicating each of the plurality of link destinations is superimposed on the browsing page. A second display for displaying
When the display element is selected and a plurality of link destinations are associated with the display element, control for moving to the selected link destination from the second display element based on the operation of the user When the display element is selected and there is a single link destination associated with the display element, the information processing apparatus includes a link destination movement control unit that performs control to move to the link destination. system. A data structure used for processing to generate a web page,
It has one text element and multiple link destination information,
Only the text element is displayed on the web page, and when a predetermined operation is performed on the text element, it is possible to create a web page on which information indicating the plurality of link destinations is superimposed and displayed. A data structure in which the one text element and the plurality of link destination information are stored in association with each other.

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