CN111105273A - Advertisement putting method and system - Google Patents

Advertisement putting method and system Download PDF

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Publication number
CN111105273A
CN111105273A CN201911303136.9A CN201911303136A CN111105273A CN 111105273 A CN111105273 A CN 111105273A CN 201911303136 A CN201911303136 A CN 201911303136A CN 111105273 A CN111105273 A CN 111105273A
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CN
China
Prior art keywords
advertisement
robot
target
targeted
delivery
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CN201911303136.9A
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Chinese (zh)
Inventor
朱孔斌
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Shanghai Siyixuan Robot Technology Co ltd
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Shanghai Siyixuan Robot Technology Co ltd
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Priority to CN201911303136.9A priority Critical patent/CN111105273A/en
Publication of CN111105273A publication Critical patent/CN111105273A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0257User requested

Abstract

The invention discloses an advertisement delivery method and an advertisement delivery system. Therefore, the invention realizes the advertisement delivery on the robot, thereby providing a new advertisement propaganda mode and enriching the advertisement propaganda mode.

Description

Advertisement putting method and system
Technical Field
The invention relates to the technical field of robots, in particular to an advertisement putting method and an advertisement putting system.
Background
With the continuous development of science and technology and the introduction of information technology, computer technology and artificial intelligence technology, the research of robots has gradually gone out of the industrial field and gradually expanded to the fields of medical treatment, health care, families, entertainment, service industry and the like.
Advertising has become one of the most effective means of commercial marketing as a means of promotion. The product is advertised through the advertisement, the popularity of the product is improved, and therefore a great deal of profits are brought to enterprises. Traditional advertisement mainly sets up through modes such as bill-board, roll advertisement column, installs in places that people's flow is more such as market, subway, station. The advertising mode is single, which causes the poor advertising effect.
Therefore, how to provide an advertisement delivery method and provide a new advertisement propaganda way for users becomes a technical problem that needs to be solved urgently by the technical personnel in the field.
Disclosure of Invention
In view of this, the invention discloses an advertisement delivery method and system, which are used for delivering advertisements on a robot, thereby providing a new advertisement propagation mode and enriching the advertisement propagation mode.
An advertisement delivery method is applied to a robot, and comprises the following steps:
when the robot is in a starting state, judging whether the robot is in an idle state at the current moment;
if yes, searching a first target advertisement from a preset advertisement database according to a preset advertisement rule;
and delivering the first target advertisement.
Optionally, when the robot is not turned on, the advertisement delivery method further includes:
when a starting-up instruction is detected, searching a second target advertisement from the advertisement database according to the preset advertisement putting rule;
the second target advertisement is used as starting animation and/or starting music of the robot to be launched;
and when the second target advertisement is successfully delivered, controlling the robot to enter a starting mode.
Optionally, after the delivering the first targeted advertisement, the method further includes:
adding one to the delivery times of the first targeted delivered advertisements recorded in the advertisement database;
and sending the first target advertisement and the corresponding delivery times to a background server in a corresponding relationship mode.
Optionally, when the robot has a display screen, the delivering the first targeted advertisement specifically includes:
and displaying the first targeted advertisement on the display screen.
Optionally, after the displaying the first targeted advertisement on the display screen, the method further includes:
when the clicking operation of the user on the content icon of the first target advertisement is detected, generating an advertisement content viewing instruction;
sending the advertisement content viewing instruction to a background server, and searching the advertisement detailed information of the first target advertisement by the background server;
and receiving the detailed advertisement information sent by the background server and displaying the detailed advertisement information on the display screen.
Optionally, after the displaying the first targeted advertisement on the display screen, the method further includes:
when the clicking operation of the user on the purchasing icon of the first target advertisement is detected, generating a purchasing instruction;
sending the purchase instruction to a background server, and searching a purchase interface of the first target advertisement by the background server;
and receiving and displaying the purchasing interface sent by the background server.
An advertisement delivery system applied to a robot, the advertisement delivery system comprising:
the judging unit is used for judging whether the robot is in an idle state at the current moment when the robot is in a starting state;
the first searching unit is used for searching a first target advertisement from a preset advertisement database according to a preset advertisement putting rule under the condition that the judging unit judges that the advertisement is delivered;
and the first delivery unit is used for delivering the first target delivery advertisement.
Optionally, the method further includes:
the second searching unit is used for searching a second target advertisement from the advertisement database according to the preset advertisement delivering rule when the robot is not started and a starting instruction is detected;
the second delivery unit is used for delivering the second target delivered advertisement as starting animation and/or starting music of the robot;
and the control unit is used for controlling the robot to enter a starting mode after the second target advertisement delivery is successful.
Optionally, the method further includes:
the accumulation unit is used for adding one to the delivery times of the first targeted advertisements recorded in the advertisement database after the first targeted advertisements are delivered by the first delivery unit;
and the first sending unit is used for sending the first target advertisement and the corresponding delivery times to a background server in a corresponding relationship mode.
Optionally, the first launching unit is specifically configured to:
and when the robot is provided with a display screen, the first targeted advertisement is displayed on the display screen.
Optionally, the method further includes:
the first generation unit is used for generating an advertisement content viewing instruction when the clicking operation of a user on a content icon of the first targeted advertisement is detected after the first targeted advertisement is displayed on the display screen;
the second sending unit is used for sending the advertisement content viewing instruction to a background server, and searching the advertisement detailed information of the first target advertisement;
and the first receiving unit is used for receiving the detailed advertisement information sent by the background server and displaying the detailed advertisement information on the display screen.
Optionally, the method further includes:
a second generating unit, configured to generate a purchase instruction when a click operation of a user on a purchase icon of the first targeted advertisement is detected after the first targeted advertisement is displayed on the display screen;
the third sending unit is used for sending the purchase instruction to a background server, and the background server searches a purchase interface of the first target advertisement;
and the second receiving unit is used for receiving and displaying the purchasing interface sent by the background server.
According to the technical scheme, when the robot is determined to be in the starting and idle state, the robot searches for the first target advertisement from the advertisement database according to the preset advertisement putting rule and puts the first target advertisement. Therefore, the invention realizes the advertisement delivery on the robot, thereby providing a new advertisement propaganda mode and enriching the advertisement propaganda mode.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the disclosed drawings without creative efforts.
FIG. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention;
FIG. 2 is a flowchart of another advertisement delivery method disclosed in the embodiments of the present invention;
FIG. 3 is a flowchart of another advertisement delivery method disclosed in the embodiments of the present invention;
fig. 4 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of another advertisement delivery system disclosed in the embodiment of the present invention;
fig. 6 is a schematic structural diagram of another advertisement delivery system disclosed in the embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the invention discloses an advertisement putting method and an advertisement putting system. Therefore, the invention realizes the advertisement delivery on the robot, thereby providing a new advertisement propaganda mode and enriching the advertisement propaganda mode.
Referring to fig. 1, an embodiment of the present invention discloses a flowchart of an advertisement delivery method, which is applied to a robot, and the method includes the steps of:
step S101, when the robot is in a starting state, judging whether the robot is in an idle state at the current moment, if so, executing step S102;
wherein, the robot is in an idle state: a state where the robot does not perform any operation.
Step S102, searching a first target advertisement from a preset advertisement database according to a preset advertisement rule;
in practical application, an advertisement database is set in the robot in advance, and advertisements to be delivered stored in a background server are stored in the advertisement database.
The preset release rules include, but are not limited to: and randomly putting the advertisements, or putting the advertisements in sequence according to the storage time of the advertisements to be put.
When the robot is not in the idle state at the current moment, the robot is indicated to be in the working state at the current moment, and in this case, no advertisement is put in.
And S103, delivering the first target advertisement.
Specifically, when the robot has a display screen, the first target advertisement is displayed on the display screen; and when the robot does not have a display screen, delivering the first targeted advertisement in the form of voice advertisement.
In summary, according to the advertisement delivery method disclosed by the invention, when the robot is determined to be in the startup and idle state, the robot searches for the first target delivered advertisement from the advertisement database according to the preset delivery rule and delivers the first target delivered advertisement. Therefore, the invention realizes the advertisement delivery on the robot, thereby providing a new advertisement propaganda mode and enriching the advertisement propaganda mode.
In order to further improve the advertisement putting effect, in practical application, the advertisement putting can be carried out when the robot is started.
Therefore, to further optimize the above embodiment, before step S101, the method may further include:
when a starting-up instruction is detected, searching a second target advertisement from the advertisement database according to the preset advertisement putting rule;
the second target advertisement is used as starting animation and/or starting music of the robot to be launched;
and when the second target advertisement is successfully delivered, controlling the robot to enter a starting mode.
It should be noted that the second targeted advertisement and the first targeted advertisement may be the same advertisement or different advertisements, which is determined according to the actual needs, and the present invention is not limited herein.
When the robot has a display screen, the second targeted advertisement may be displayed on the display screen as a boot animation of the robot. In order to enable the second target advertisement to have a better display effect, when the second target advertisement is displayed on the display screen of the robot through the boot animation, boot music matched with the boot animation can be added.
When the robot does not have a display screen and only has a player, the second targeted advertisement can be delivered only as start-up music of the robot, and the start-up music can be start-up music containing the name of the second targeted advertisement.
In order to conveniently check the number of times of putting each advertisement to be put in the advertisement database, the preset putting rule is adjusted, and after step S103, the method may further include:
adding one to the delivery times of the first targeted delivered advertisements recorded in the advertisement database;
and sending the first target advertisement and the corresponding delivery times to a background server in a corresponding relationship mode.
In practical application, the robot adds one to the number of times of putting the successfully put advertisement to be put every time the robot successfully puts one advertisement to be put, and sends the successfully put advertisement to be put and the corresponding number of times of putting to the background server in a corresponding relationship mode so as to facilitate subsequent checking by staff or adjust a preset putting rule.
When the robot has a display screen, in order to further optimize the above embodiment, referring to fig. 2, another embodiment of the present invention discloses an advertisement delivery method flowchart, the method includes the steps of:
step S201, when the robot is in a starting state, judging whether the robot is in an idle state at the current moment, if so, executing step S202;
step S202, searching a first target advertisement from a preset advertisement database according to a preset advertisement rule;
wherein, the preset releasing rule includes but is not limited to: and randomly putting the advertisements, or putting the advertisements in sequence according to the storage time of the advertisements to be put.
Step S203, displaying the first target advertisement on a display screen;
step S204, when the clicking operation of the user on the content icon of the first target advertisement is detected, generating an advertisement content viewing instruction;
specifically, after the first targeted advertisement is displayed on the display screen, in order to facilitate the user to know the detailed information of the first targeted advertisement, a content icon of the first targeted advertisement is also displayed on the display screen, and the user can acquire the detailed content of the first targeted advertisement by clicking the content icon, for example, the first targeted advertisement is a certain brand vehicle, and when the user clicks the content icon of the brand vehicle, the detailed information of the brand vehicle, for example, detailed vehicle parameter solutions, vehicle quotations and the like, can be acquired.
Step S205, sending the advertisement content viewing instruction to a background server, and searching the advertisement detailed information of the first target advertisement by the background server;
the advertisement content viewing instruction comprises an identifier of a first target advertisement.
It should be noted that the background server stores advertisement detailed information of each advertisement to be delivered, which is stored in the advertisement database by the robot, in the background server, and after the background server receives the advertisement content viewing instruction sent by the robot, the background server can search the advertisement detailed information of the first targeted advertisement according to the identifier of the first targeted advertisement included in the advertisement content viewing instruction, and feed back the searched advertisement detailed information to the robot.
And S206, receiving the detailed advertisement information sent by the background server and displaying the detailed advertisement information on the display screen.
In summary, according to the advertisement delivery method disclosed by the invention, when the robot is determined to be in a starting and idle state, the robot searches for a first target delivered advertisement from an advertisement database according to a preset delivery rule, and displays the first target delivered advertisement on a display screen, and when the click operation of a user on a content icon of the first target delivered advertisement is detected, the robot generates an advertisement content viewing instruction and sends the advertisement content viewing instruction to a background server, so that the detailed advertisement information of the first target delivered advertisement is obtained from the background server and displayed on the display screen for the user to view. Therefore, the invention not only realizes the advertisement putting on the robot, but also allows the user to check the detailed information of the advertisement, thereby enriching the propaganda mode of the advertisement and providing the user experience.
In order to further improve the user experience, the advertisement detailed information can be displayed to the user, and a purchasing interface can be provided for the user.
Therefore, to further optimize the above embodiment, referring to fig. 3, another embodiment of the present invention discloses a flowchart of an advertisement delivery method, which includes the steps of:
step S301, when the robot is in a starting state, judging whether the robot is in an idle state at the current moment, if so, executing step S302;
step S302, searching a first target advertisement from a preset advertisement database according to a preset advertisement rule;
wherein, the preset releasing rule includes but is not limited to: and randomly putting the advertisements, or putting the advertisements in sequence according to the storage time of the advertisements to be put.
Step S303, displaying the first target advertisement on a display screen;
step S304, when the clicking operation of the user on the purchasing icon of the first target advertisement is detected, a purchasing instruction is generated;
specifically, after the first targeted advertisement is displayed on the display screen, in order to facilitate a user to purchase a product in the first targeted advertisement, a purchase icon of the first targeted advertisement is also displayed on the display screen, and the user can obtain a purchase interface of the product in the first targeted advertisement by clicking the purchase icon, so as to purchase the product in the first targeted advertisement.
Step S305, sending the purchase instruction to a background server, and searching a purchase interface of the first target advertisement by the background server;
and S306, receiving and displaying the purchase interface sent by the background server.
After the robot displays the purchase interface on the display screen, the user can purchase the product in the first target advertisement by paying by WeChat, Paibao and the like, and the specific purchase process can refer to the existing mature scheme and is not repeated herein.
To sum up, according to the advertisement delivery method disclosed by the invention, when the robot is determined to be in a starting and idle state, the robot searches for the first target delivered advertisement from the advertisement database according to the preset delivery rule, and displays the first target delivered advertisement on the display screen, and when the click operation of the user on the purchase icon of the first target delivered advertisement is detected, the robot generates a purchase instruction and sends the purchase instruction to the background server, so that the purchase interface of the first target delivered advertisement is obtained from the background server and displayed on the display screen for the user to purchase. Therefore, the invention not only realizes the advertisement delivery on the robot, but also provides users to purchase products in the first target advertisement delivery, thereby enriching the advertising mode of the advertisement and providing user experience.
It should be noted that the robot may have the functions of displaying detailed advertisement information and displaying a purchasing interface.
Corresponding to the embodiment of the method, the invention also discloses an advertisement putting system.
Referring to fig. 4, an embodiment of the present invention discloses a structural schematic diagram of an advertisement delivery system, which is applied to a robot, and the system includes:
a determining unit 401, configured to determine whether the robot is in an idle state at a current time when the robot is in a powered on state;
wherein, the robot is in an idle state: a state where the robot does not perform any operation.
A first searching unit 402, configured to search a first targeted advertisement from a preset advertisement database according to a preset advertisement delivery rule if the determining unit 401 determines that the target advertisement is a target advertisement;
in practical application, an advertisement database is set in the robot in advance, and advertisements to be delivered stored in a background server are stored in the advertisement database.
The preset release rules include, but are not limited to: and randomly putting the advertisements, or putting the advertisements in sequence according to the storage time of the advertisements to be put.
When the robot is not in the idle state at the current moment, the robot is indicated to be in the working state at the current moment, and in this case, no advertisement is put in.
A first delivering unit 403, configured to deliver the first targeted advertisement.
Specifically, when the robot has a display screen, the first target advertisement is displayed on the display screen; and when the robot does not have a display screen, delivering the first targeted advertisement in the form of voice advertisement.
In summary, according to the advertisement delivery system disclosed by the invention, when the robot is determined to be in the startup and idle state, the robot searches for the first target delivered advertisement from the advertisement database according to the preset delivery rule and delivers the first target delivered advertisement. Therefore, the invention realizes the advertisement delivery on the robot, thereby providing a new advertisement propaganda mode and enriching the advertisement propaganda mode.
In order to further improve the advertisement putting effect, in practical application, the advertisement putting can be carried out when the robot is started.
Therefore, to further optimize the above embodiment, the advertisement delivery system may further include:
the second searching unit is used for searching a second target advertisement from the advertisement database according to the preset advertisement delivering rule when the robot is not started and a starting instruction is detected;
the second delivery unit is used for delivering the second target delivered advertisement as starting animation and/or starting music of the robot;
and the control unit is used for controlling the robot to enter a starting mode after the second target advertisement delivery is successful.
It should be noted that the second targeted advertisement and the first targeted advertisement may be the same advertisement or different advertisements, which is determined according to the actual needs, and the present invention is not limited herein.
When the robot has a display screen, the second targeted advertisement may be displayed on the display screen as a boot animation of the robot. In order to enable the second target advertisement to have a better display effect, when the second target advertisement is displayed on the display screen of the robot through the boot animation, boot music matched with the boot animation can be added.
Therefore, the first launching unit is specifically configured to:
and when the robot is provided with a display screen, the first targeted advertisement is displayed on the display screen.
When the robot does not have a display screen and only has a player, the second targeted advertisement can be delivered only as start-up music of the robot, and the start-up music can be start-up music containing the name of the second targeted advertisement.
For conveniently looking over the number of times of putting each advertisement to be put in the advertisement database, adjusting the preset putting rule, the advertisement putting system can also comprise:
the accumulation unit is used for adding one to the delivery times of the first targeted advertisements recorded in the advertisement database after the first targeted advertisements are delivered by the first delivery unit;
and the first sending unit is used for sending the first target advertisement and the corresponding delivery times to a background server in a corresponding relationship mode.
In practical application, the robot adds one to the number of times of putting the successfully put advertisement to be put every time the robot successfully puts one advertisement to be put, and sends the successfully put advertisement to be put and the corresponding number of times of putting to the background server in a corresponding relationship mode so as to facilitate subsequent checking by staff or adjust a preset putting rule.
Referring to fig. 5, an embodiment of the present invention discloses a structural schematic diagram of an advertisement delivery system, which is applied to a robot, and the system includes:
a judging unit 501, configured to judge whether the robot is in an idle state at a current time when the robot is in a powered on state;
a first searching unit 502, configured to search a first targeted advertisement from a preset advertisement database according to a preset advertisement delivery rule if the determining unit 401 determines that the target advertisement is a target advertisement;
a first delivery unit 503, configured to display the first targeted advertisement on the display screen;
a first generating unit 504, configured to generate an advertisement content viewing instruction when a user click operation on a content icon of the first targeted advertisement is detected after the first targeted advertisement is displayed on the display screen;
specifically, after the first targeted advertisement is displayed on the display screen, in order to facilitate the user to know the detailed information of the first targeted advertisement, a content icon of the first targeted advertisement is also displayed on the display screen, and the user can acquire the detailed content of the first targeted advertisement by clicking the content icon, for example, the first targeted advertisement is a certain brand vehicle, and when the user clicks the content icon of the brand vehicle, the detailed information of the brand vehicle, for example, detailed vehicle parameter solutions, vehicle quotations and the like, can be acquired.
A second sending unit 505, configured to send the advertisement content viewing instruction to a background server, where the background server searches for advertisement detail information of the first targeted advertisement;
the advertisement content viewing instruction comprises an identifier of a first target advertisement.
It should be noted that the background server stores advertisement detailed information of each advertisement to be delivered, which is stored in the advertisement database by the robot, in the background server, and after the background server receives the advertisement content viewing instruction sent by the robot, the background server can search the advertisement detailed information of the first targeted advertisement according to the identifier of the first targeted advertisement included in the advertisement content viewing instruction, and feed back the searched advertisement detailed information to the robot.
A first receiving unit 506, configured to receive the advertisement detail information sent by the background server, and display the advertisement detail information on the display screen.
In summary, according to the advertisement delivery system disclosed by the invention, when it is determined that the robot is in a startup and idle state, the robot searches for a first target delivered advertisement from the advertisement database according to a preset delivery rule, and displays the first target delivered advertisement on the display screen, and when a click operation of a user on a content icon of the first target delivered advertisement is detected, the robot generates an advertisement content viewing instruction and sends the advertisement content viewing instruction to the background server, so that advertisement detailed information of the first target delivered advertisement is obtained from the background server and displayed on the display screen for the user to view. Therefore, the invention not only realizes the advertisement putting on the robot, but also allows the user to check the detailed information of the advertisement, thereby enriching the propaganda mode of the advertisement and providing the user experience.
In order to further improve the user experience, the advertisement detailed information can be displayed to the user, and a purchasing interface can be provided for the user.
Referring to fig. 6, an embodiment of the present invention discloses a structural schematic diagram of an advertisement delivery system, which is applied to a robot, and the system includes:
a determining unit 601, configured to determine whether the robot is in an idle state at a current time when the robot is in a powered on state;
a first searching unit 602, configured to search, according to a preset advertisement delivery rule, a first targeted advertisement from a preset advertisement database if the determining unit 401 determines that the target advertisement is a target advertisement;
a first advertisement delivery unit 603, configured to display the first targeted advertisement on the display screen;
a second generating unit 604, configured to generate a purchase instruction when a click operation of a user on a purchase icon of the first targeted advertisement is detected after the first targeted advertisement is displayed on the display screen;
specifically, after the first targeted advertisement is displayed on the display screen, in order to facilitate a user to purchase a product in the first targeted advertisement, a purchase icon of the first targeted advertisement is also displayed on the display screen, and the user can obtain a purchase interface of the product in the first targeted advertisement by clicking the purchase icon, so as to purchase the product in the first targeted advertisement.
A third sending unit 605, configured to send the purchase instruction to a background server, where the background server searches for a purchase interface of the first targeted advertisement;
a second receiving unit 606, configured to receive and display the purchase interface sent by the background server.
After the robot displays the purchase interface on the display screen, the user can purchase the product in the first target advertisement by paying by WeChat, Paibao and the like, and the specific purchase process can refer to the existing mature scheme and is not repeated herein.
To sum up, according to the advertisement delivery system disclosed by the invention, when the robot is determined to be in a starting and idle state, the robot searches for the first target delivered advertisement from the advertisement database according to the preset delivery rule, and displays the first target delivered advertisement on the display screen, and when the click operation of the user on the purchase icon of the first target delivered advertisement is detected, the robot generates a purchase instruction and sends the purchase instruction to the background server, so that the purchase interface of the first target delivered advertisement is obtained from the background server and displayed on the display screen for the user to purchase. Therefore, the invention not only realizes the advertisement delivery on the robot, but also provides users to purchase products in the first target advertisement delivery, thereby enriching the advertising mode of the advertisement and providing user experience.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (12)

1. An advertisement delivery method applied to a robot, the advertisement delivery method comprising:
when the robot is in a starting state, judging whether the robot is in an idle state at the current moment;
if yes, searching a first target advertisement from a preset advertisement database according to a preset advertisement rule;
and delivering the first target advertisement.
2. The advertisement delivery method according to claim 1, wherein when the robot is not powered on, the advertisement delivery method further comprises:
when a starting-up instruction is detected, searching a second target advertisement from the advertisement database according to the preset advertisement putting rule;
the second target advertisement is used as starting animation and/or starting music of the robot to be launched;
and when the second target advertisement is successfully delivered, controlling the robot to enter a starting mode.
3. The advertisement delivery method according to claim 1, further comprising, after the delivering the first targeted advertisement:
adding one to the delivery times of the first targeted delivered advertisements recorded in the advertisement database;
and sending the first target advertisement and the corresponding delivery times to a background server in a corresponding relationship mode.
4. The advertisement delivery method according to claim 1, wherein when the robot has a display screen, the delivering the first targeted advertisement specifically comprises:
and displaying the first targeted advertisement on the display screen.
5. The advertisement delivery method according to claim 4, further comprising, after the presenting the first targeted advertisement on the display screen:
when the clicking operation of the user on the content icon of the first target advertisement is detected, generating an advertisement content viewing instruction;
sending the advertisement content viewing instruction to a background server, and searching the advertisement detailed information of the first target advertisement by the background server;
and receiving the detailed advertisement information sent by the background server and displaying the detailed advertisement information on the display screen.
6. The advertisement delivery method according to claim 4, further comprising, after the presenting the first targeted advertisement on the display screen:
when the clicking operation of the user on the purchasing icon of the first target advertisement is detected, generating a purchasing instruction;
sending the purchase instruction to a background server, and searching a purchase interface of the first target advertisement by the background server;
and receiving and displaying the purchasing interface sent by the background server.
7. An advertisement delivery system applied to a robot, comprising:
the judging unit is used for judging whether the robot is in an idle state at the current moment when the robot is in a starting state;
the first searching unit is used for searching a first target advertisement from a preset advertisement database according to a preset advertisement putting rule under the condition that the judging unit judges that the advertisement is delivered;
and the first delivery unit is used for delivering the first target delivery advertisement.
8. The advertisement delivery system according to claim 7, further comprising:
the second searching unit is used for searching a second target advertisement from the advertisement database according to the preset advertisement delivering rule when the robot is not started and a starting instruction is detected;
the second delivery unit is used for delivering the second target delivered advertisement as starting animation and/or starting music of the robot;
and the control unit is used for controlling the robot to enter a starting mode after the second target advertisement delivery is successful.
9. The advertisement delivery system according to claim 7, further comprising:
the accumulation unit is used for adding one to the delivery times of the first targeted advertisements recorded in the advertisement database after the first targeted advertisements are delivered by the first delivery unit;
and the first sending unit is used for sending the first target advertisement and the corresponding delivery times to a background server in a corresponding relationship mode.
10. The advertisement delivery system according to claim 7, wherein the first delivery unit is specifically configured to:
and when the robot is provided with a display screen, the first targeted advertisement is displayed on the display screen.
11. The advertisement delivery system according to claim 10, further comprising:
the first generation unit is used for generating an advertisement content viewing instruction when the clicking operation of a user on a content icon of the first targeted advertisement is detected after the first targeted advertisement is displayed on the display screen;
the second sending unit is used for sending the advertisement content viewing instruction to a background server, and searching the advertisement detailed information of the first target advertisement;
and the first receiving unit is used for receiving the detailed advertisement information sent by the background server and displaying the detailed advertisement information on the display screen.
12. The advertisement delivery system according to claim 10, further comprising:
a second generating unit, configured to generate a purchase instruction when a click operation of a user on a purchase icon of the first targeted advertisement is detected after the first targeted advertisement is displayed on the display screen;
the third sending unit is used for sending the purchase instruction to a background server, and the background server searches a purchase interface of the first target advertisement;
and the second receiving unit is used for receiving and displaying the purchasing interface sent by the background server.
CN201911303136.9A 2019-12-17 2019-12-17 Advertisement putting method and system Pending CN111105273A (en)

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