KR20130109630A - Providing method of advertising service - Google Patents
Providing method of advertising service Download PDFInfo
- Publication number
- KR20130109630A KR20130109630A KR1020120031526A KR20120031526A KR20130109630A KR 20130109630 A KR20130109630 A KR 20130109630A KR 1020120031526 A KR1020120031526 A KR 1020120031526A KR 20120031526 A KR20120031526 A KR 20120031526A KR 20130109630 A KR20130109630 A KR 20130109630A
- Authority
- KR
- South Korea
- Prior art keywords
- advertisement
- subscriber
- terminal
- operator server
- advertiser
- Prior art date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
Abstract
The present invention relates to a method of providing an advertisement service, and operators such as a carrier, a manufacturer or an app developer receive an advertisement from an advertiser, and transmit the received advertisement only to a target customer who has previously agreed to receive the advertisement through a wired or wireless information communication network. The company can effectively advertise only to the target customers, and operators such as telecommunication companies can greatly increase the social reduction of corporate profits and subscribers by distributing the advertising revenues from advertisers to subscribers, and subscribers simply receive advertisements. The present invention relates to a method of providing a new type of advertising service that can be win-win for all operators, advertisers and subscribers, which can generate new revenue.
Description
The present invention relates to a method of providing an advertisement service, wherein an operator such as a communication company, a manufacturer or an app developer receives an advertisement from an advertiser, and transmits the received advertisement only to a target customer who has previously agreed to receive the advertisement through a wired or wireless information communication network. The company can effectively advertise only to the target customers, and operators such as telecommunication companies can greatly increase the social reduction of corporate profits and subscribers by distributing the advertising revenues from advertisers to subscribers, and subscribers simply receive advertisements. The present invention relates to a method of providing a new type of advertising service that can be win-win for all operators, advertisers and subscribers, which can generate new revenue.
With the rapid spread of wired and wireless information networks worldwide, the culture of providing and enjoying information and services through the mobile market, which is expanding, is rapidly settling.
Accordingly, the form of providing advertisement services through wired and wireless information communication networks is also changing.
First of all, when looking at the form of advertisements that are conventionally serviced online, many portal companies and online companies use the information and communication network to search for various contents such as search, shopping, booking, news, broadcasting, learning, and games for free or partly for a fee. Providers can calculate the amount of advertising (CPM / impressions) based on the number of members accessing their site and the number of daily visitors (daily page views) Advertisers were attracted and provided with advertising services through various advertising techniques such as CPC / click advertising and CPA advertising and search advertising, which were charged by participating in a specific event or accessing the site of the corresponding advertisement.
As a result, companies with the highest number of members or the highest number of visitors (page views) in sales revenue for banners or videos of the same size generate the highest advertising revenue, and the major decisive measure for ranking 2nd and 3rd is 1st, Realistic advertising is based on weekly or monthly page views and membership counts.
Due to the overheating competition and limited market structure of companies that provide this type and form of service, the emergence and difficulty of saturated online market and unproven advertisers are acting as a distrust and rejection of companies' execution of advertisements. In other words, the reality is that many problems are raised about ads that are less expensive to reach and less effective.
In addition, the method of execution of advertisements provided by online companies is similar in the form of advertising method. Also, advertisers cannot execute targeting advertisement to maximize their advertising effect or difficult to manage effectively according to advertisement execution. It can be said. In addition, the advertising method also had a disadvantage that can not specify the amount of advertising, age, gender, region, time, amount.
In addition, when subscribers use certain contents and search services provided by online companies, advertisements that are not related to the use of services are derived from pop-up advertisements, banner and video advertisements, etc. There was also a problem in that the negative effects of advertisements were caused by stimulating subscribers' displeasure and rejection.
As such, there is an urgent need for a breakthrough form of advertising that can satisfy both advertisers and subscribers at the same time.
The present invention has been invented to solve the above problems, the present invention is that the operator receives an advertisement from the advertiser, and only by sending the received advertisement to the target customer who agreed to receive through the wired and wireless information communication network, the advertiser targets Effective advertising can be conducted only for customers, and operators such as telecommunication companies can increase corporate social contribution and subscribers by distributing advertisement revenues from advertisers to subscribers. Its purpose is to provide a method of providing.
Advertising service providing method according to the present invention
From the advertiser terminal of the advertiser that the business server wants to advertise using the information communication network including wired or wireless communication, the basic data of the advertiser including the advertiser's name or name, address, telephone number, fax number, target customer, and business type Receiving the registration to the advertiser, the first step of storing the advertiser's basic data in the advertiser database;
Basic data of subscribers including subscriber's name or name, address, telephone number, fax number, interests, and business type from subscriber's terminal that the operator server wants to receive advertisement using information communication network including wired or wireless communication. Receiving a transmission to register as a subscriber and storing basic data of the received subscriber in a subscriber database;
A third step of transmitting, by the advertiser terminal, an advertisement registration application specifying the contents of the advertisement including the advertisement content, the medium in which the advertisement is performed, the target audience, the advertisement time, the target, and the method of execution to the operator server;
A fourth step of receiving, by the operator server, the advertisement registration application sent by the advertiser terminal, storing the advertisement registration application in the advertisement database, and searching and searching the subscriber database for the target customer requested by the advertiser terminal as described in the advertisement registration application;
A fifth step of the operator server transmitting the advertisement contents described in the advertisement registration application to the retrieved target customer according to the advertisement medium and the advertisement progress time described in the advertisement application;
The subscriber terminal checks whether the advertisement transmitted from the operator server and the actual advertisement exposure amount is transmitted to the operator server;
The operator server may include a seventh step of storing whether the advertisement received from the subscriber terminal and the actual advertisement exposure amount are stored in the subscriber database and summed it for a predetermined period of time.
According to another preferred feature of the invention, in the second step,
If the subscriber is a new subscriber and does not have a subscriber terminal,
The distributor terminal that receives the subscriber's application for advertisement, including the basic data of the subscriber including the name or name, address, telephone number, fax number, interest, and business of the subscriber who wants to receive the advertisement, and the tariff system selected by the subscriber. A step 2-1 of transmitting terminal information about the new terminal provided to the subscriber and the advertisement receiving application to the operator server;
A second step of the service provider server transmitting an authentication program for checking whether the advertisement has been received and a counter program for countering the advertisement usage amount, as described in the advertisement reception application form;
The subscriber terminal includes a step 2-3 of installing the authentication program and the counter program transmitted by the operator server and connecting to the operator server to transmit normal operation to the operator server.
According to another preferred feature of the invention, in the second step,
If the subscriber has a subscriber terminal as an existing subscriber or a third party member of the operator who operates the operator server,
Steps 2 through 6, wherein the subscriber terminal installs an authentication program for checking whether the advertisement is received using the app or the customer center and a counter program for countering the advertisement usage, and transmits normal operation;
A second terminal for transmitting the subscriber's advertisement request application including the basic data of the subscriber including the subscriber's name or name, address, telephone number, fax number, interest, industry, and the fare system selected by the subscriber to the operator server; Include step -7.
According to another preferred feature of the present invention, the fee system includes a basic type that delegates the advertisement content to the operator server and a selection type that can select the advertisement content.
In the method of providing an advertisement service according to the present invention, the advertiser can advertise only to a target customer, and thus the advertisement effect is very high, and the operator such as a telecommunication company distributes the advertisement revenue obtained from the advertiser to the subscribers, thereby reducing the social return of corporate profit. It is also possible to reduce subscribers' cost burden, making it easier to subscribe and significantly increase subscribers.
In addition, subscribers can reduce the communication cost by simply assigning a portion of a terminal owned by the subscriber to receive the advertisement of the advertiser and receiving the advertisement of the advertiser.
In particular, by using the location-based services or the personal information of subscribers, the most efficient search for the target audience desired by the advertiser, and the most suitable advertisement can be transmitted. Therefore, the effect of advertisement execution can be maximized for the advertiser.
Subscribers can receive only the advertisements that are most suitable or of interest to them so that they do not have to encounter garbage advertisements as in the prior art.
1 is a flowchart of a method of providing an advertisement service according to the present invention;
2 is a flow chart of the advertisement service providing method according to the present invention when the new subscriber;
3 is a flowchart of a method for providing advertisement service according to the present invention when a subscriber owns a subscriber terminal.
BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to accomplish them, will become apparent by reference to the embodiments described in detail below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various other forms.
The present embodiments are provided so that the disclosure of the present invention is thoroughly disclosed and that those skilled in the art will fully understand the scope of the present invention. And the present invention is only defined by the scope of the claims. Thus, in some embodiments, well known components, well known operations, and well-known techniques are not specifically described to avoid an undesirable interpretation of the present invention.
In addition, like reference numerals refer to like elements throughout the specification. Moreover, terms used herein (to be referred to) are intended to illustrate the embodiments and are not intended to limit the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. Also, components and acts referred to as " comprising (or comprising) " do not exclude the presence or addition of one or more other components and operations.
Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art. Also, commonly used predefined terms are not ideally or excessively interpreted unless they are defined.
Hereinafter, the technical features of the present invention will be described in detail with reference to the accompanying drawings.
1 is a flowchart illustrating a method of providing an advertisement service according to the present invention.
In the first step (S 1), the advertiser wants to advertise is connected to the operator server using an information communication network including wired or wireless communication using an advertiser terminal that can be operated by the advertiser.
The operator server in the present invention is a server operated by an operator that is a subject operating the advertisement service providing method according to the present invention. Examples of the operator include a telecommunication company such as KT, a manufacturer such as Samsung, and an app developer. have.
In addition, the term "terminal" in the present invention means that a mobile phone, a smart phone, a tablet PC, a computer, and the like may be connected to an operator server using an information communication network including wired or wireless communication regardless of its form.
The advertiser accesses the operator server, prepares basic data including the advertiser's name or name, address, telephone number, fax number, target customer, and business type, and transmits the basic data to the operator server through the advertiser terminal.
The operator server registers the advertiser in its own server using the basic data transmitted by the advertiser terminal, and stores the basic data transmitted by the advertiser terminal as a Gwangju ro database.
In the second step S 2, the subscriber connects to the operator server using an information communication network including wired or wireless communication using a subscriber terminal which can be operated by the subscriber. The subscriber prepares the basic data of the subscriber including the name or name, address, telephone number, fax number, area of interest, and type of subscriber required by the operator server while being connected to the operator server, and transmits it to the operator server. The operator server stores the basic data transmitted by the subscriber terminal in its own server, and stores the basic data transmitted by the subscriber terminal in the subscriber database. The subscriber terminal transmits this basic data to the subscriber when the subscriber agrees to receive the advertisement from the operator's server. In this process, the subscriber selects a part of the subscriber terminal for receiving advertisement transmitted from the operator's server. do.
Conventional advertising is a method of contacting the subscribers while watching the service by sending the advertisement together while supplying content from the advertising agency (Naver, Daum), the present invention is the main terminal of the subscriber terminal, such as PC, smartphone, tablet PC It is a form that can continuously advertise a certain range without any inconvenience to consumers. Therefore, by the approval of the subscriber, it is possible to apply the advertising area of the subscriber terminal more widely, and more benefits are given to the subscriber when viewing a lot of advertisements.
In the third step (S 3), the advertiser prepares an advertisement registration application that specifies the content, target, and method of advertisement, including advertisement contents, target medium, and advertisement time, using the advertiser terminal. Send to server.
In the fourth step (S 4), the operator server receives the advertisement registration application sent by the advertiser terminal, and stores the received advertisement registration application in the advertisement database.
In addition, the operator server searches the subscriber database to search for the target customer requested by the advertiser terminal according to the contents of the advertisement registration application.
That is, the operator server searches for subscribers who can become target customers that meet the criteria selected by the advertiser. The criteria here can be the age, region, interest of the subscriber, etc. The operator server searches for the most suitable target customer in the subscriber database.
The fifth step (S 5) is a step in which the operator server directly sends an advertisement to the target customer retrieved in the fourth step.
In the sixth step (S 6), the subscriber terminal receives the advertisement transmitted by the operator server, recognizes the reception and exposure of the subscriber terminal and transmits it to the operator server.
In the seventh step (S 7), the operator server stores in the subscriber database whether the advertisement received from the subscriber terminal and the actual advertisement exposure amount is stored in the subscriber database and sums it for a predetermined period of time.
The advertising exposure for a certain period is added and converted into points and cash. The converted points or cash will be used as a deduction for the service fee that the subscriber is required to pay to the operator or paid directly in cash to the subscriber.
On the other hand, subscriber registration in the second step (S 2) can be divided into two cases.
First, the subscriber can be divided into a case of a new subscriber who does not have a subscriber terminal itself, and a case in which a subscriber is a member of an existing operator or a member of a third party company, but the subscriber terminal is not registered as a subscriber in the operator server.
2 is a flowchart illustrating a method of providing an advertisement service according to the present invention in the case of a new subscriber. Steps except for the second step are the same as those described above, and thus detailed description thereof will be omitted.
Since the subscriber does not have a subscriber terminal, in this case, the subscriber should register as a subscriber to the operator through the agency of the operator.
To this end, in step 2-1 (S 2-1), the subscriber visits a dealer and purchases a subscriber terminal for receiving the service of the operator, and simultaneously prepares an application for receiving an advertisement.
The distributor terminal transmits the advertisement reception request and the subscriber terminal information prepared by the subscriber to the operator server, and the operator server stores it in the subscriber database.
In step 2-2 (S 2-2), the operator server receiving the application for receiving the advertisement and the information on the subscriber terminal can count the authentication program and advertisement usage to check whether the advertisement has been received at the new subscriber terminal as a subscriber terminal. Send a counter program.
In the second step (S 2-3), the subscriber terminal installs the transmitted programs, checks its normal operation and transmits it to the operator server.
Here, in the case of a new subscriber terminal, steps 2-2 and 2-3 may be directly performed by an operator, or may be performed by a manufacturer or a telecommunication company in the production process of the corresponding subscriber terminal.
3 is a flowchart of a method for providing advertisement service according to the present invention when a subscriber owns a subscriber terminal. This is the case when the subscriber was using the service of the existing operator, but did not submit an application for receiving an advertisement or the subscriber is a member of another operator. Steps except for the second step are the same as those described above, and thus detailed description thereof will be omitted.
In step 2-6 (S 2-6), the subscriber terminal installs an authentication program for checking whether the advertisement is received using the app or the customer center, and a counter program for countering the usage of the advertisement. Send to server
In step 2-7, the subscriber terminal includes the subscriber's basic data including the subscriber's name or name, address, telephone number, fax number, interest, and business type, and the fare system selected by the subscriber. In this step, the advertisement receiving application is sent to the operator server.
Meanwhile, the user terminal may further include a program for deleting similar programs and a program for automatically installing and managing programs used in the present invention.
On the other hand, the subscriber's fee system is divided into basic type and optional type. The basic type is a form of delegating advertisement contents to a provider server for a certain contract period, which can be mainly used to attract new subscribers. This may be partially paid by the service provider, or monthly points or cash may be paid.
The selective type receives video and image advertisements according to the consumer's choice, and the cost may be calculated according to the area of the advertisement on the entire screen of the smartphone. The cost may also vary depending on the selected location of.
In addition, the advertisement service providing method according to the present invention can transmit the advertisement to the subscriber terminal in the most suitable place in real time by using the location information received using the GPS, and also the subscriber's address, interest, contact information stored in the subscriber database By using such information, advertisers can directly advertise to the most desired hierarchy, thereby maximizing the advertising effect.
Claims (4)
Basic data of subscribers including subscriber's name or name, address, telephone number, fax number, interests, and business type from subscriber's terminal that the operator server wants to receive advertisement using information communication network including wired or wireless communication. Receiving a transmission to register as a subscriber and storing basic data of the received subscriber in a subscriber database;
A third step of transmitting, by the advertiser terminal, an advertisement registration application specifying the contents of the advertisement including the advertisement content, the medium in which the advertisement is performed, the target audience, the advertisement time, the target, and the method of execution to the operator server;
A fourth step of receiving, by the operator server, the advertisement registration application sent by the advertiser terminal, storing the advertisement registration application in the advertisement database, and searching and searching the subscriber database for the target customer requested by the advertiser terminal as described in the advertisement registration application;
A fifth step of the operator server transmitting the advertisement contents described in the advertisement registration application to the retrieved target customer according to the advertisement medium and the advertisement progress time described in the advertisement application;
The subscriber terminal checks whether the advertisement transmitted from the operator server and the actual advertisement exposure amount is transmitted to the operator server;
The operator server includes a seventh step of storing the exposure of the advertisement received from the subscriber terminal and the actual advertisement exposure amount in the subscriber database and summing it for a predetermined period and calculating it.
If the subscriber is a new subscriber and does not have a subscriber terminal,
The distributor terminal that receives the subscriber's application for advertisement, including the basic data of the subscriber including the name or name, address, telephone number, fax number, interest, and business of the subscriber who wants to receive the advertisement, and the tariff system selected by the subscriber. A step 2-1 of transmitting terminal information about the new terminal provided to the subscriber and the advertisement receiving application to the operator server;
A second step of the service provider server transmitting an authentication program for checking whether the advertisement has been received and a counter program for countering the advertisement usage amount, as described in the advertisement reception application form;
The subscriber terminal comprises the step 2-3 of installing the authentication program and the counter program transmitted by the operator server and accessing the operator server to transmit whether the normal operation to the operator server.
If the subscriber has a subscriber terminal as an existing subscriber or a third party member of the operator who operates the operator server,
Steps 2 through 6, wherein the subscriber terminal installs an authentication program for checking whether the advertisement is received using the app or the customer center and a counter program for countering the advertisement usage, and transmits normal operation;
A second terminal for transmitting the subscriber's advertisement request application including the basic data of the subscriber including the subscriber's name or name, address, telephone number, fax number, interest, industry, and the fare system selected by the subscriber to the operator server; Advertising service providing method comprising the -7 step.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020120031526A KR20130109630A (en) | 2012-03-28 | 2012-03-28 | Providing method of advertising service |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020120031526A KR20130109630A (en) | 2012-03-28 | 2012-03-28 | Providing method of advertising service |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20130109630A true KR20130109630A (en) | 2013-10-08 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020120031526A KR20130109630A (en) | 2012-03-28 | 2012-03-28 | Providing method of advertising service |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20130109630A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US11055643B2 (en) | 2017-11-13 | 2021-07-06 | Samsung Electronics Co., Ltd. | System and method for a prescriptive engine |
-
2012
- 2012-03-28 KR KR1020120031526A patent/KR20130109630A/en not_active Application Discontinuation
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US11055643B2 (en) | 2017-11-13 | 2021-07-06 | Samsung Electronics Co., Ltd. | System and method for a prescriptive engine |
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