KR20200103333A - Point Network Advertising Method and System - Google Patents

Abstract

The present invention relates to a method and a system for point network advertising to allow users to acquire wanted points through advertising consumption, thereby improving the advertising efficiency of the advertising system. According to the present invention, the method for point network advertising, which has an advertisement platform that provides advertisements to users by interlocking with an affiliate site providing a web page including an advertisement window to a client terminal, includes: an advertisement exposure step in which the advertisement platform exposes an advertisement through an advertisement window; an advertisement clicking step in which a user clicks the advertisement window for the advertisement exposure; a step of providing, by an advertisement platform, information on the user who clicked the advertisement to a point operator, and requesting point provision for the user; a step of providing, by the advertisement platform, a landing page corresponding to the advertisement click to the user; and a step of paying a price for providing points to the point operator.

Description

Point Network Advertising Method and System

The present invention relates to a system that provides advertisements through a network such as the Internet, and in particular, points that enable users to acquire points they desire through advertisement consumption, thereby improving the advertisement efficiency of the advertisement system. It relates to a network advertisement method and system.

Currently, the advertising market is broadcasting advertisements targeting various broadcasts such as terrestrial TV, radio, cable TV, IPTV, satellite broadcasting and DMB broadcasting, printed advertisements targeting printed materials including newspapers and magazines, and personal computers ( It is largely divided into digital advertisements targeting digital terminals such as PC) and mobile. Here, digital advertisements are usually referred to as network advertisements because they use a communication network such as the Internet or a mobile communication network. In the past, mainly broadcast advertisements have driven the scale of the overall advertisement market. However, with the recent popularization of smartphones, it has become common for consumers to always carry digital terminals, and moreover, network terminals. That is, with the development of various customized advertisement techniques for digital terminals, the network advertisement market is surpassing the broadcast advertisement market. In the future, the network advertising market is expected to grow further and the gap is expected to gradually widen.

Korean Patent Publication No. 2000-0063984 (name: network-based advertisement service system), Patent Publication No. 2002-0051922 (name: network advertisement method and system), Registration Patent No. 10-1000887 (name: advertisement using an integrated network) Advertising method using the system and integrated network), Registration Patent No. 10-1273880 (name: network advertising system and advertising method using the same), Registration Patent No. 10-1771537 (name: advertising media management method and management device of mobile advertising network) Et al. disclose a method for providing customized advertisements to network users.

In addition, Korean Patent Publication No. 10-2007-0121877 (Name: Accumulated Point Provision System and Method), Patent Publication No. 10-2018-0033656 (Name: Reward Point Provision System and Method Using Quest). Patent Publication No. 10-2017-0089254 (name: a method of accumulating points by operating a social network based advertisement) discloses a method of providing points to a user in exchange for advertisement consumption by the user.

However, in the case of a system that provides customized advertisements to users, there is a disadvantage in that it is disadvantageous in expanding advertisement exposure due to insufficient compensation for advertisement consumers. Also. In the case of an advertisement compensation system that rewards users with money or points for advertisement consumption, the means of compensation for advertisement consumers is determined unilaterally regardless of the consumer's intention. Therefore, since the compensation expectation of advertisement consumers is very low, there are many restrictions on expanding advertisement exposure. In particular, since the advertisement compensation system is designed to provide and manage points on its own, there is a disadvantage that a large-scale operation system and operation personnel are required.

Accordingly, the present invention has been created in view of the above circumstances, and an object of the present invention is to provide a point network advertisement method and system capable of improving network advertisement efficiency in a relatively simple manner.

The point network advertisement method according to the first aspect of the present invention for realizing the above object is a point network including an advertisement platform that provides advertisements to users in connection with an affiliate site that provides a web page including an advertisement window to a client terminal. In the advertisement method of an advertisement system, the advertisement exposure step in which the advertisement platform exposes an advertisement through an advertisement window, an advertisement click step in which a user clicks an advertisement window for the advertisement exposure, and the advertisement platform sends the advertisement to a point operator. Providing clicked user information and requesting point provision for the user, the advertisement platform providing the user with a landing page corresponding to the advertisement click, and paying the point operator a price for providing points It characterized in that it is configured including the step of.

In addition, the point network advertisement method further includes a point selection step in which the user selects the type of points to be provided by the user, and a member determination step in which the advertising platform is linked with a point operator to determine whether the user is a registered point business member. It characterized in that it is configured to include.

Also. In the member determination step, when it is determined that the user is not a registered member, the advertisement platform may further include a step of guiding the user to register a member for a point operator.

The point network advertisement system according to the second aspect of the present invention is a point network advertisement system that provides advertisements to a user in connection with an affiliate site that provides a web page including an advertisement window to a client terminal, through the affiliate site and the network. In addition to being connected, an advertisement platform that provides advertisements through the advertisement window, and one or more point service providers that are connected to the advertisement platform through a network and provide points to users at the request of the network platform, and the When the user clicks on the advertisement window, the advertisement platform determines whether the user is a registered member of the point operator, and provides points to the user in connection with the point operator server.

In addition, the advertisement platform includes an advertisement server that provides advertisements in an advertisement window in connection with an affiliate site and performs member authentication for users, and a database that stores advertisement information and member information to be provided through the advertisement window. It is characterized by being.

In addition, the advertisement platform provides an event page for selecting a point type to the user, and the member information includes point information selected by the user.

In addition, the advertisement server is characterized by having an RTB function or a DSP.

According to the present invention having the above-described configuration, compensation is provided for the user's advertisement consumption, and in particular, the compensation is achieved through the provision of points desired by the user. Therefore, since the user can efficiently use the points he is mainly using through the consumption of advertisements, the user's profit according to advertisement consumption is improved.

In addition, the point service provider can attract point subscription members through affiliation with the advertisement service provider, and the company's profits can be promoted through the distribution of more points. In addition, since the amount of points consumed through members increases, it is possible to obtain an effect of enhancing the market power of points.

In addition, since the amount of advertisement exposure is increased through efficient compensation for advertisement consumers, advertisers and advertisement providers can obtain high advertisement efficiency. In addition, in providing points to users, the advertisement service provider can use the existing point service provider's system without having to provide a separate system for providing points, so that system construction and operation costs can be significantly reduced.

1 is a system configuration diagram showing the overall system configuration of a point network advertisement system according to the present invention.
FIG. 2 is a block diagram showing the internal configuration of the advertisement platform 1 in FIG. 1.
3 is a flow chart for explaining the operation of the point network advertisement system shown in FIG. 1;

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In addition, the embodiments described below exemplarily show one preferred embodiment of the present invention, and examples of these embodiments are not intended to limit the scope of the present invention. The present invention can be implemented by various modifications without departing from the technical idea.

In general,'advertising' refers to an intentional activity that informs consumers of product information for the purpose of selling the product. However, in this specification, the term'advertising' is defined as referring to any intentional activity that provides specific information to a user (Audience) with a certain purpose, deviating from this dictionary meaning. For example, in the present specification,'advertising' may include an activity of providing public interest information to users for public interest purposes.

1 is a system configuration diagram showing the overall configuration of a point network advertisement system according to the present invention. In the drawing, reference numeral 1 denotes an advertisement platform that executes an advertisement service as a whole. The configuration and operation of this advertising platform 1 will be described in detail later. In the advertising platform (1), through the network (2), affiliate sites (3: 3-1, 3-2, …, 3-n), advertisers (4: 4-1, 4-2, …, 4-n) , Point operators (5: 5-1, 5-2, …, 5-n) and the like are combined. The Internet or LAN can be preferably employed as the network 2 here. The network 2 is not limited to a specific one, and any network capable of transmitting and receiving various types of data may be employed.

The affiliated site 3 is a site in which an advertisement platform 1 and an advertisement window use contract such as a web banner are signed. In this specification, the affiliated site (3) collects information or content on the Internet according to a predetermined schedule from a portal site, a product or information sales site, or a web server of these sites, and provides information to users. It is used as a concept including a publisher that performs a service. Although not specifically shown in the drawings, the affiliate site 3 is coupled through a communication network such as a portable digital terminal including a smart phone or a PC. Hereinafter, a terminal used by a user such as the digital terminal and a PC will be collectively referred to as a client terminal. When a user connects to the Internet or the like using a client terminal, the affiliated site 3 provides a predetermined web page to the client terminal. In addition, this web page includes a window for advertisement, for example, a banner advertisement window. In general, banner advertisement windows are provided to advertisers, advertising agents, or affiliates in euros.

In the present invention, the advertisement service provider concludes a use contract for the advertisement window with the affiliated site (3). Of course, the advertising platform (1) operator pays an appropriate cost for the use of the advertising window for the affiliated site (3).

The advertiser 4 includes an advertising agent. The advertiser 4 makes a predetermined advertisement contract with the advertisement platform 1 operator and requests network advertisement. The advertiser 4 appropriately pays for the network advertisement. As a payment method for network advertisements, a Pay Per Performance (PPP) or Cost Per Click (CPC) method may be preferably employed.

The point operator 5 is a point provider that provides membership points to the company or service users affiliated with the company, such as OK cashback points, LG U+ membership points, and KT membership points. The advertisement platform 1 is connected to the server of the point operator 5 through the network 2. As will be described later, the advertisement platform 1 purchases membership points from the point operator 5 through a contract, and provides them as compensation for the user's advertisement consumption.

2 is a block diagram showing the internal configuration of the advertisement platform 1. The advertisement platform 1 comprises an advertisement server 11, a database 12, and an operator terminal device 13, which are interconnected via a LAN 15, for example. Also, although not specifically shown in the drawings, the advertising platform 1 will be connected to the network 2 through a network connection device such as a hub, a gateway, and a router.

The advertisement server 11 interworks with the web server of the affiliated site 3 to execute a network advertisement for a client terminal and an authentication function for a user of the client terminal. The advertisement server 11 may be configured as a plurality of servers, and in this case, a distribution means may be provided to distribute the workload of each server. In addition, the advertisement server 11 preferably executes a media targeting advertisement or a category targeting advertisement according to a web page exposed to a user in order to increase advertisement efficiency. In addition, the advertisement server 11 may more preferably include a Real Time Bidding (RTB) function or a Demand Side Platform (DSP). The operation of the advertisement server 11 will be described in detail later.

The database 12 stores advertisement information requested from the advertiser 4, that is, advertisement information to be provided to users through the affiliate site 3, member information, billing information, and the like. Further, the database 12 may be composed of a plurality of databases each storing these information, such as an advertisement information database, a member information database, and a billing information database.

The operator terminal device 13 is for operating and managing the advertisement platform 1 viewed by the administrator. In addition, although not shown in the drawings, for more efficient operation of the advertising platform 1, a plurality of servers for performing specific functions, such as a management server or a billing server, may be provided.

Next, the operation of the system with the above-described configuration will be described using the flowchart of FIG. 3. In addition, in the following description, when a user clicks an advertisement on a web page, a case of rewarding the user is described as an example.

A business operator who intends to provide an advertisement service using the advertisement platform 1 enters into a contract related to the advertisement service with the affiliate site 3, the advertiser 4, and the point operator 5 before the advertisement service. The advertising company enters into a contract with the affiliated site 3 for the use of advertisement windows. Here, the advertisement window is not limited to a specific one. For example, the advertisement window includes a web page provided as an initial screen to the user, a banner advertisement window allocated to a specific area of a web page provided as a result of a user's keyword search, or a pop-up window generated when a user opens a specific web page. I can. In addition, the advertisement service provider concludes an advertisement service contract with the advertiser 4 and a point purchase contract with the point service provider 5. A large part of the price for the advertisement service that the advertisement service provider receives from the advertiser 4 will be paid as the cost of using the advertisement window for the affiliated site 3 and the cost of purchasing points for the point service provider 5.

When the user selects a web page containing an advertisement window, according to a conventional method, the advertisement server 11 reads an appropriate advertisement file from the database 12 according to a request from the affiliate site 3 to obtain the affiliate site 3 Will be sent to. Preferably, when selecting an advertisement file, the advertisement server 11 analyzes the type or category of the web page including the advertisement window and selects the one judged to be most suitable. Accordingly, a web page including an advertisement provided from the advertisement platform 1 is displayed on the client terminal (step S1).

When a user clicks an advertisement displayed on a web page (step S2), the advertisement server 1 reads user information from a cookie of the client terminal, searches the database 12, and registers the user. It is determined whether it is a member (step S3).

In step S3, when the current user is a non-member, that is, a user who uses the advertisement service for the first time, the advertisement server 11 proceeds with a member registration procedure (step S4). The membership registration process proceeds through a process in which the advertisement server 11 sequentially provides event pages for membership registration to a client terminal. First, the advertisement server 11 inquires to the user whether to receive points as compensation for advertisement clicks, that is, advertisement consumption or to consume advertisements without compensation, and when the user agrees to the points compensation, the client terminal selects the type of points. It provides an event page that can be used. Of course, the points selectable by the user at this time will be limited to the point operator 5 that has a contract with the advertising operator. When the user selects the point he/she wants, the advertisement server 11 transmits user information to the server of the point operator 5 to inquire whether the current user is a normal registered member of the point operator 5. At this time, the advertisement server 11 may request the user to input necessary information in order to inquire the registered member of the point operator 5. In the above inquiry, if the user is not a registered member of the point operator 5, the advertisement server 11 informs the user that he is not a normal registered member of the point operator 5 and ends the processing. In addition, at this time, the advertisement server 11 may guide the user to the member registration process for the point operator 5 or connect the user to the member registration guide page of the point operator 5 through a hyperlink. . In addition, when the user is determined to be a registered member of the point operator 5 in the above inquiry, the advertisement server 1 executes a member registration process in the database. At this time, the member information of the database 1 will include user information, whether advertisement service compensation for the user, point information for compensation, and accumulated point information.

When it is determined that the user is a registered member in step S3 by the step S4 or the like, the advertisement server 11 requests point accumulation from the point operator 5 selected by the user (step S5), and advertisement to the client terminal. A landing page corresponding to the click is provided and the processing is terminated (step S6).

In the above embodiment, a reward is provided for the user's advertisement consumption, and in particular, the reward is provided through the provision of points desired by the user. Therefore, since the user can efficiently use the points he is mainly using through the consumption of advertisements, the user's profit according to advertisement consumption is improved.

In addition, in the above embodiment, the point service provider can attract point subscription members through affiliation with the advertisement service provider, and the profit of the company can be promoted through the distribution of more points. In addition, since the amount of points consumed through members increases, it is possible to obtain an effect of enhancing the market power of points.

In addition, in the above embodiment, since the amount of advertisement exposure is increased through efficient compensation for advertisement consumers, the advertiser 4 and the advertisement service provider can obtain high advertisement efficiency. In addition, in providing points to users, the advertisement service provider can use the existing point service provider's system without having to provide a separate system for providing points, so that system construction and operation costs can be significantly reduced.

The embodiments according to the present invention have been described above. However, the present invention is not limited to the above embodiments, and various modifications can be made without departing from the technical spirit of the present invention.

1: advertising platform, 2: network.
3: affiliate site, 4, advertiser,
5: Point operators.

Claims (7)

In the advertisement method of a point network advertisement system having an advertisement platform that provides advertisements to users in connection with an affiliate site that provides a web page including an advertisement window to a client terminal,
An advertisement exposure step in which the advertisement platform exposes an advertisement through an advertisement window,
An advertisement click step in which a user clicks an advertisement window for the advertisement exposure,
The step of the advertisement platform providing information on the user who clicked the advertisement to a point operator, and requesting point provision for the user; and
Providing, by the advertisement platform, a landing page corresponding to the advertisement click to a user, and
Point network advertising method comprising the step of paying a price for the point provision to the point operator. The method of claim 1,
A point selection step in which the user selects the type of points to be provided, and
And a member determining step of determining whether the user is a registered member of a point business by interworking with a point business operator. The method of claim 2,
When it is determined in the member determination step that the user is not a registered member, the advertising platform further comprises the step of guiding the user to register a member for a point operator. In a point network advertisement system that provides advertisements to a user in connection with an affiliate site that provides a web page including an advertisement window to a client terminal,
An advertisement platform connected through an affiliated site and a network and providing advertisements through the advertisement window,
It is connected to the advertising platform through a network, and is configured to include one or more point operator servers that provide points to users according to the request of the network platform,
The advertisement platform, when the user clicks the advertisement window, determines whether the user is a registered member of the point operator, and provides points to the user in connection with a point operator server. The method of claim 4,
The advertisement platform provides an advertisement in an advertisement window in connection with an affiliate site, and an advertisement server that performs member authentication for a user,
A point network advertisement system comprising a database for storing advertisement information and member information to be provided through an advertisement window. The method of claim 5,
The advertising platform provides a user with an event page for selecting a point type, and the member information includes point information selected by the user. The method of claim 5,
The advertising server is a point network advertising system, characterized in that provided with an RTB function or DSP.

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