KR20090001791A

KR20090001791A - Advertisement system using wireless communication unit and advertisement service method for the same

Info

Publication number: KR20090001791A
Application number: KR1020070049438A
Authority: KR
Inventors: 박종호
Original assignee: 박종호
Priority date: 2007-05-22
Filing date: 2007-05-22
Publication date: 2009-01-09

Abstract

The present invention relates to an advertising method based on a wireless data communication network. Particularly, a mobile phone user who allows an advertisement display allocates a portion of the advertising revenue and re-applies a banner or box-type advertisement on the front or a part of the display window. By helping advertisers to establish marketing strategy data such as information on the final delivery target of the advertisement, and to increase the advertising efficiency by allowing consumers to share orphan interests and certain profits, mobile phones based on wireless data communication network The present invention relates to an advertisement system using a display window and a service method thereof.

Description

Advertisement system using wireless communication unit and advertisement service method for the same} based on wireless data communication network

1 is an exemplary view for explaining the concept of an advertising system using a mobile phone display window based on a wireless data communication network according to the present invention.

2 is an exemplary configuration of an advertisement system using a mobile phone display window based on a wireless data communication network according to the present invention.

110: advertiser login module 120: advertisement request module

130: advertising medium information module 140: database

150: data communication module 160: advertising fee distribution module

170: fee charging module 180: control module

In general, advertising refers to the intentional activity of disseminating information about a specific product or service to an unspecified consumer through various media, and is widely used in mass media advertising methods such as TV or radio broadcasting and newspapers. It is divided into banner advertisement using the internet communication network.

At this time, looking at the concept and problems of the conventional advertising method using the Internet communication network, the window type operating system (window type operating system) is commonly used to increase the user's convenience in accordance with the development of computer technology in recent years, such a conventional window In an operating system, a so-called 'dialog box' or a separate window may be displayed in order to display an advertisement of a certain content to the user while the user executes an application and performs an operation. This method was used to create a dialog box or a separate window, which interrupted the user's work.

In other words, this method is offensive to the user because it must interrupt the user's work regardless of the user's will (dialog box method), or open a new window that hides or is hidden by the user's work window (a separate window creation method). There is a problem that the work speed is reduced by giving a lot or wasting resources of the system. Moreover, this method of displaying advertisements allows the user to ignore or easily terminate the displayed information, which has the disadvantage of not functioning as an advertisement displaying manner.

Meanwhile, in recent Internet web pages, a method of allocating a so-called 'banner' or a box-type advertisement area to an area displayed by a web browser is used. However, such a banner or box-type advertisement is often placed in a peripheral area of the web page other than the display area of the intended content, and visitors to the web page tend to pay attention to information displayed in an area other than the desired content. This very small, practical advertising effect is known to be extremely minimal. Furthermore, there is a disadvantage that the advertisement in the form of a banner or a box is displayed only when the web browser is activated.

Therefore, recent research has shown that the click-through rate of banner ads is less than 2%, and in reality, the proportion of banner ads is gradually decreasing in the United States.

Moreover, as technology advances, programs such as Inter Mute, which help netizens not see advertisements while surfing the web, are losing their appeal as advertising media.

Under these circumstances, a new method of replacing a ringback tone with an audio advertisement has been proposed. However, this is an advertisement method in which a consumer, who has an incentive to listen to an advertisement on a phone, must execute with interest.

Because of the time and attention to pay attention to seeing or listening to the ads, there is a problem of inefficiency, and moreover, advertising methods that give incentives when listening to ads on the phone are losing their effectiveness.

An object of the present invention for solving the above problems relates to an advertising method based on a wireless data communication network, and in particular, a mobile phone user that allows the display of the advertisement allocates a portion of the advertising revenue to the front or part of the display window Advertisement in banner or box format helps advertisers establish marketing strategy data, such as information on the final delivery of the advertisement, while allowing consumers to share their grotesque interests and certain revenues to increase advertising efficiency. The present invention provides an advertisement system using a mobile phone display window and a service method thereof based on a wireless data communication network.

A feature of the advertisement service method using a mobile phone display window based on a wireless data communication network according to the present invention for achieving the above object is, in the advertisement method using a terminal subscribed to a mobile communication company managing a mobile communication service network, A first step in accordance with the membership registration for an advertisement receiving service using a terminal which constantly displays the corresponding data on the desktop of the display window when specific first priority data is received from the mobile communication company; A second step of receiving personal information of a subscriber who has made an agreement through the first step from the mobile communication company, collecting the collected personal information and performing expected customer classification; A third step of calculating and charging an advertisement fee according to an advertiser requesting an advertisement based on the distribution of prospective customers classified through the second process; A fourth step of providing the advertisement data according to the request of the advertiser to the mobile communication company and transmitting the requested advertisement data to the corresponding terminal based on the terminal information of the desired service subscriber, which is already acquired in the mobile communication company; And a fifth process of distributing a certain share of the advertising fee revenue for a certain period for each subscriber who has made an agreement through the first process.

An additional feature of the advertisement service method using a mobile phone display window based on the wireless data communication network according to the present invention for achieving the above object is that the first process is to receive an advertisement service using a mobile phone display window based on the wireless data communication network. The user is to replace the mobile phone terminal that he is using with a service-only terminal or to upgrade the operating program if the terminal is above a certain standard.

An additional feature of the advertisement service method using a mobile phone display window based on the wireless data communication network according to the present invention for achieving the above object is, the advertisement information provided by the terminal to which the advertisement service is subscribed via the mobile communication company; A banner or box type advertisement is always displayed in the form of a desktop on the front or a part of the terminal display window.

Further another feature of the advertising service method using a mobile phone display window based on the wireless data communication network according to the present invention for achieving the above object, in the second process, the personal information is gender, age, residential area, hobby, It is limited to areas of interest, marital status, children, and so on.

An additional feature of the advertising service method using a mobile phone display window based on the wireless data communication network according to the present invention for achieving the above object is, the revenue sharing method in the fifth process is a certain share of the entire advertising fee Equivalent distribution method that allocates by the amount of distribution and divides by the number of service subscribers, and differential distribution method that allocates a certain share of revenue for each terminal as the distribution amount based on the terminal information selected by the advertiser as an advertising medium. There is.

Further another feature of the advertising service method using a mobile phone display window based on the wireless data communication network according to the present invention for achieving the above object, the payment method in the fifth process is the online payment method and communication fee payment It is to select one of the methods or to use it in a mixed manner (priorly paying online and depositing the surplus amount online).

An advertisement system using a mobile phone display window based on a wireless data communication network according to the present invention for achieving the above object is, in the advertisement system using a terminal subscribed to a mobile communication company managing a mobile communication service network, the mobile A terminal for always displaying the corresponding data on the background screen of the display window when specific first priority data is received from the communication company; An advertiser login module for receiving a login request from any advertiser and allowing the login if the advertiser is the same as compared with the information entered during registration; An advertisement medium information module for providing information of mobile phone users used as an advertisement medium to an advertiser logged in through the advertiser login module; When the advertiser wants to request an advertisement based on the information provided through the advertisement medium information module, an advertisement request for changing the information or data according to the advertisement, the number of advertisement mediums to be advertised, the advertisement time, etc. A module; A fee charging module configured to charge and settle an advertisement fee based on information input by an advertiser when an advertiser's advertisement request exists through the advertisement request module; If there is an advertisement request from the advertiser through the advertisement request module, transmitting information related to the advertisement to the mobile communication company connected to the desired mobile phone based on the information input by the advertiser and receiving the information generated by the mobile communication company. A data communication module for; A database that stores information on users and advertisers of the mobile phone used as an advertisement medium, and various system operation information; An advertisement fee distribution module for distributing the revenue of the advertisement fee for a predetermined period of time for the advertising revenue calculated through the fee charging module to a user of a mobile phone used as an advertisement medium; And it includes a control module for controlling the operation of the modules.

The above object and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

First, the technical idea according to the present invention will be briefly described. In general, it is well known that an advertisement effect is more effective in the case of a visual advertisement as compared to an advertisement depending on hearing.

In addition, it may be more effective for the advertiser to differentially target the expected tastes and interests of the end consumers according to age and gender, rather than presenting one-sided and unconditional advertisements to an unspecified majority.

On the other hand, when a consumer is interested in advertising, he or she is interested only in the case of information about a product that he / she needs or a substantial profit.

Therefore, mobile phone users who allow advertisements are allocated a portion of the advertising revenue, and the advertisers are allowed to refrain from advertising in the form of banners or boxes on the front or a part of the display window. It is aimed at increasing the advertising efficiency by helping consumers to establish orphans of interests and share certain profits.

According to the Ministry of Information and Communication, as of April 2000, the marketability of mobile phone advertisements was reported that 53.8% of the total population of 24.72 million mobile phones were used by 53.8%, and as of December 2006 Since the number of mobile phone terminals subscribed to the service exceeds the total population, the possibility of ad media is sufficient.

In addition, according to data from the Korea Electronics and Telecommunications Research Institute as of April 2000, it is estimated that 500 million people, one of 14 people in the world in 2010, will use IMT-2000 service. The potential advertising market using this method is very large because it can reach 2Mbit (125,000 characters) and can be faster than the current mobile phone.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary view for explaining a concept of an advertisement system using a mobile phone display window based on a wireless data communication network according to the present invention. First, among mobile phone users, a mobile phone display window is used based on a wireless data communication network according to the present invention. The user who wants to receive the advertisement service exchanges the mobile phone terminal he is using from the dealer to the dedicated terminal (or upgrades the operating program if the user of the terminal is above a certain standard) and requests for a service request accordingly.

Of course, at this time, the user of the mobile phone is not able to change the display window arbitrarily after exchanging with a dedicated terminal.

Therefore, in the terminal subscribed to the advertising service, the advertisement information provided through the corresponding mobile carrier is always displayed in the form of the background screen of the banner or box type advertisement on the front or a part of the terminal display window.

Subsequently, the agency provides the mobile carrier with the changes in accordance with the application for the advertisement service at the request of the consumer, and the mobile carrier is the advertisement agency for performing the advertisement service using the mobile phone display window based on the wireless data communication network according to the present invention. Provides a certain level of information (gender, age, residential area, etc.) of a subscriber who wants an advertising service to a company's server (hereinafter referred to as an advertisement agency server).

Accordingly, the advertisement agency server provides the advertiser with information on the distribution of the prospective customers that can be advertised, and the advertisers pay advertisement requests and fees for the appropriate products or services according to the target customer's classification.

When the advertisement agency server generates new advertisement data according to the request of the advertiser or provides advertisement data provided from the advertiser to the mobile communication company, the mobile communication company wirelessly transmits the advertisement data requested to the terminal of the desired service subscriber, which has already been acquired. Force the data communication channel and send it.

Accordingly, after receiving the advertisement data transmitted from the corresponding mobile carrier, the terminal of the service subscriber wants to turn off the wireless data communication channel by placing an advertisement in the form of a banner or box on the front or a part of the display window of the mobile phone.

As the mobile phone turns off the wireless data communication channel (including transmitting data reception completion signal), the mobile carrier recognizes that the transmission of the advertisement data is completed and notifies the advertisement agency server. Advertisers will be notified of the results of the advertisement.

At this time, the advertising agency server distributes the revenue according to the differential share of the advertising fee (fee rate per advertisement, number of advertisement display number, etc.) for the corresponding period for each desired period of time for each service subscriber (online deposit or communication expenses deduction). )

Attached FIG. 2 is an exemplary configuration diagram of the advertisement agency server shown in FIG. 1. When a login request is received from an arbitrary advertiser via the Internet, it is inputted and compared to the information entered by the corresponding advertiser. Advertiser login module 110 that accepts and information (mobile gender distribution, age distribution, residential area distribution, etc.) of the mobile phone users used as the advertisement medium for providing the advertiser logged in through the advertiser login module 110 Information module 130 and, if the advertiser wants to request an advertisement based on the information provided through the advertisement medium information module 130, the information or data according to the corresponding advertisement and the number of advertisement media to be advertised, Advertisement request module 120 to set the advertisement time and the like, the advertisement of the advertiser through the advertisement request module 120 If a request exists, the fee input module 170 for charging and calculating the advertisement fee based on the information input by the advertiser, and the information input by the advertiser when the advertisement request is present through the advertisement request module 120. The data communication module 150 for transmitting information related to advertisements and receiving information generated by the mobile communication company side to the mobile communication company jurisdiction over the wireless communication network to which the service desired mobile phone is connected, and used as an advertising medium. The database 140 stores information on the users and advertisers of the mobile phone and various system operation information, and the advertising revenue settled through the fee charging module 170 to the user of the mobile phone used as the advertisement medium for a predetermined period of time. Ad commission distribution module for distributing revenue according to the differential share of the advertising fees for the respective period 160, and a control module 180 for controlling the operation of the modules.

The database 140 of the configuration is a mobile phone information DB (141) that stores the information about each unique number of the mobile phone possessed by the service subscriber, and various information related thereto, and the advertiser stores the advertiser's serial information. Information DB 142, an advertisement data DB 143 storing advertisement data that an advertiser wants to advertise, and publicly available personal information (gender, age, Resident area, hobbies, interests, marital status, whether or not children, refund method, etc.) consists of a service subscriber information DB (144).

Looking briefly at the operation of the advertising agency server 100 is configured as described above.

The control module 180 always determines whether an advertiser has a login request through the advertiser login module 110.

At this time, if it is determined that there is a login request from any advertiser, the advertiser information DB 142 is accessed to check whether the member is an advertiser, and if the member is allowed to log in, and if the member is not a member, requests membership.

Advertisers allowed to log in can view the advertisement request module and the advertisement medium information module, which are referred to by reference numerals 120 and 130, wherein the advertisement medium information module 130 includes gender distribution, age distribution, It is configured to view and search a series of information such as regional distribution.

After that, if it is determined that the advertiser requests the advertisement, the control module 180 calculates the advertisement fee through the fee charging module 170 and charges the calculated advertisement fee to the corresponding advertiser.

When the control module 180 determines that the advertising fee is received through the fee charging module 170, the control module 180 requests information about a product or service to be advertised. When the advertising data is determined to be uploaded, the uploaded advertising data Is stored in the advertisement data DB of the reference number 143, the advertisement data stored in the advertisement data DB (143) is an advertiser of mobile phones selected by the advertiser as an advertisement medium, for example, only 20 women in the Gangnam region of Seoul among mobile phones distributed throughout the country. Assuming that the service provider information DB referred to by reference number 144 and the terminal information DB referred to by reference numeral 141 are linked to the mobile phone corresponding to the advertisement medium selected by the advertiser, it is transmitted through the data transmission module 151. .

That is, the mobile phone company provides the mobile phone number and the advertisement data to be advertised to the mobile communication company to which the selected terminal is subscribed through the data transmission module 151. After the channel is forcibly formed, the received advertisement data is transmitted.

If the advertisement data is not uploaded from the advertiser in the above process, it is determined whether the existing advertisement data of the advertiser exists, and if the advertisement data exists, the advertisement is performed using the existing advertisement data, and if the existing advertisement data does not exist, the advertisement is You will be asked to upload the data again.

On the other hand, the control module 180 always determines whether any advertiser requests a login operation, and at the same time, information on the change of the service subscriber desired from the mobile carrier through the data receiving module 152 (new subscription or termination). Change) and the advertisement result is recognized and classified and stored in the database 140.

Therefore, after receiving the transmission advertisement data of the mobile carrier from the terminal of the service subscriber, the advertisement of the banner or box type is placed on the front or part of the display window of the mobile phone and the wireless data communication channel is turned off. The mobile communication company recognizes that the transmission of the advertisement data is completed and notifies the advertisement agency server. The advertisement agency server collects the advertisement data for a predetermined period and notifies the requested advertiser to the advertisement result.

After a certain period of time, such as a series of processes, the control module 180 drives the advertisement fee distribution module 160 to make a differential share of the advertising fee (fee rate for each advertisement, number of advertisement display, etc.). ) Will be distributed (online deposit or telecommunications deduction).

In this case, the profit sharing method can be implemented in various ways. For example, a simple method of allocating a certain share (for example, 70%) of the entire advertising fee as a distribution amount and dividing it by the number of service subscribers can be used as an example. .

As another example, an advertiser may select a method of allocating a certain share (eg, 70%) of revenue for each terminal as a distribution amount based on the terminal information selected by the advertiser as an advertisement medium.

Moreover, the payment of the proceeds may be selected from the online payment method and the communication fee payment method, or may be mixed (primarily paying online and depositing the surplus amount online).

Since such embodiments are very diverse, the present invention is not limited to the above description, and the meanings of the words mobile phone and terminal in the above description are used interchangeably with the same or similar ones.

While the invention has been shown and described in connection with specific embodiments thereof, it is well known in the art that various modifications and changes can be made without departing from the spirit and scope of the invention as indicated by the claims. Anyone who owns it can easily find out.

According to the wireless data communication network according to the present invention as described above, if the advertisement system using the mobile phone display window and its service method are provided, unlike the existing advertisement, the consumer group information is accurately utilized by using the consumer's information such as the age and gender of the consumer. As a result of identifying the advertisement and matching the product to the real user and advertising the message consciously or unconsciously due to the advertisement displayed as the desktop on the mobile phone, it becomes an aggressive advertising marketing, resulting in the reduction of the advertising cost and the increase of the advertising effect. It can expect low cost and high efficiency, and consumers (members) can also access the product information they need, and most of all, they can save communication charges. Will be able to provide better service It is about.

Claims

In the advertising method using a terminal subscribed to a mobile carrier for managing a mobile communication service network,

A first step in accordance with the membership registration for an advertisement receiving service using a terminal which constantly displays the corresponding data on the background screen of the display window when specific first priority data is received from the mobile communication company;

A second step of receiving personal information of a subscriber who has made an agreement through the first step from the mobile communication company, collecting the collected personal information and performing expected customer classification;

A third step of calculating and charging an advertisement fee according to an advertiser requesting an advertisement based on the distribution of prospective customers classified through the second process;

A fourth step of providing the advertisement data according to the request of the advertiser to the mobile communication company and transmitting the requested advertisement data to the corresponding terminal based on the terminal information of the desired service subscriber, which is already acquired in the mobile communication company; And

Advertisement using a mobile phone display window based on a wireless data communication network comprising a fifth process for distributing a certain share of the advertising fee revenue for a certain period for each subscriber who has made a commitment through the first process How to service.

The method of claim 1,

The first process is characterized in that a user who wants to receive an advertisement service using a mobile phone display window based on a wireless data communication network exchanges a mobile phone terminal he is using with a service-only terminal or upgrades an operating program when the terminal is above a predetermined standard. Advertising service method using a mobile phone display window based on a wireless data communication network.

The method of claim 1,

The terminal subscribed to the advertisement service is a wireless data communication network characterized in that the advertisement information provided through the corresponding mobile carrier is always displayed in the form of a background screen banner or box advertisement on the front or part of the terminal display window Advertising service method using a mobile phone display window based on.

The method of claim 1,

In the second process, personal information is based on a wireless data communication network, characterized in that the gender, age, residential area, hobbies, interests, marital status, whether or not children, advertising service method using a mobile phone display window.

The method of claim 1,

In the fifth process, the profit sharing method includes an equal distribution method of allocating a certain share of the entire advertising fee as a distribution amount and dividing the number by the number of service subscribers;

An advertisement service method using a mobile phone display window based on a wireless data communication network characterized in that it uses any one of the differential distribution method of allocating a certain share of revenue for each terminal as a distribution amount based on the terminal information selected by the advertiser as an advertisement medium.

The method of claim 1,

Revenue payment method in the fifth process is characterized in that it is used by selecting any one of the online payment method and the communication fee payment method or mixed (primarily paying online and if the surplus amount is left). Advertising service method using a mobile phone display window based on a wireless data communication network.

In the advertising system using a terminal subscribed to a mobile carrier for managing a mobile communication network,

A terminal for always displaying the corresponding data on the background screen of the display window when specific first priority data is received from the mobile communication company;

An advertiser login module for receiving a login request from any advertiser and allowing the login if the advertiser is the same as compared with the information entered during registration;

An advertisement medium information module for providing information of mobile phone users used as an advertisement medium to an advertiser logged in through the advertiser login module;

When the advertiser wants to request an advertisement based on the information provided through the advertisement medium information module, an advertisement request for changing the information or data according to the advertisement, the number of advertisement mediums to be advertised, the advertisement time, etc. A module;

A fee charging module configured to charge and settle an advertisement fee based on information input by an advertiser when an advertiser's advertisement request exists through the advertisement request module;

If there is an advertisement request from the advertiser through the advertisement request module, transmitting information related to the advertisement to the mobile communication company connected to the desired mobile phone based on the information input by the advertiser and receiving the information generated by the mobile communication company. A data communication module for;

A database that stores information on users and advertisers of the mobile phone used as an advertisement medium, and various system operation information;

An advertisement fee distribution module for distributing the revenue of the advertisement fee for a predetermined period of time for the advertising revenue calculated through the fee charging module to a user of a mobile phone used as an advertisement medium; And

Advertising system using a mobile phone display window based on a wireless data communication network comprising a control module for controlling the operation of the modules.