WO2015174644A1

WO2015174644A1 - System for providing advertisement to user terminal through wireless router and advertisement service providing server

Info

Publication number: WO2015174644A1
Application number: PCT/KR2015/003862
Authority: WO
Inventors: 안인구; 김우석
Original assignee: 플러스기술주식회사
Priority date: 2014-05-14
Filing date: 2015-04-17
Publication date: 2015-11-19
Also published as: KR101532877B1

Abstract

Provided is a method for providing information through a wireless router, the method comprising the steps of: acquiring at least one of the model name of a service user terminal and a communication company to which the service user terminal has subscribed by analyzing an external access request packet from the service user terminal through a wireless router; identifying information to be provided to the service user terminal on the basis of the acquired at least one of the model name of the service user terminal and the communication company to which the service user terminal has subscribed; and providing the identified information to the service user terminal through a push service.

Description

System and advertisement service providing server for providing advertisement to user terminal through wireless router

The following embodiments are a system and method for providing a service to a user terminal through a wireless router by a service providing server. More specifically, when a user requests a web page through a wireless router, an advertisement corresponding to the user terminal using request information is provided. It relates to a system and method for providing a user terminal through a wireless router.

In our society, a large number of Access Points (APs) are used. In general, wireless routers are used not only in the home, but also publicly or exclusively in various public institutions or businesses. Wireless routers used in homes are generally connected to Internet services installed in homes through a specific carrier. Companies that provide both Internet and telecommunication services include telecommunication service providers (KT, SKT, LGT, etc.). Wireless routers are generally wired to an existing Internet network and wirelessly connected to a mobile terminal (hereinafter, referred to as a user terminal) such as a smart phone, but both may be wirelessly connected.

The development of free wireless communication access service through a wireless router is an important communication infrastructure that is the basis of the information and communication society in the future, bringing great gains and developments in society as it can freely access the Internet wirelessly anywhere. There is a need for a system that provides new information based on already popular wireless routers.

An object of the present invention is to provide a customized advertisement by obtaining information of a user terminal requesting a web page through a wireless router and providing an advertisement.

According to embodiments, when a user terminal accesses the Internet through a wireless router, an object of the present invention is to provide information related to the user terminal by analyzing a connection request packet without additional information.

In addition, the embodiments are to provide an advertisement for the combined product by comparing the company providing the Internet and the carrier of the user terminal.

According to an embodiment, a method of providing information through a wireless router in a service providing server is provided. The method of providing the information may include obtaining at least one of a model name of the service user terminal and a subscription carrier by analyzing an external access request packet of the service user terminal through the wireless router, and obtaining the model name of the service user terminal. And identifying information to be provided to the service user terminal based on at least one of a subscription carrier and providing the identified information to the service user terminal through a push service.

According to an embodiment of the present disclosure, analyzing the external access request packet of the service user terminal through the wireless router to obtain at least one of a model name of the service user terminal and a subscription carrier, the TCP port number of the external access request packet Identifying a packet of 80 and acquiring at least one of a model name of the service user terminal and a subscribing carrier by referring to a UA field of the identified packet.

According to one side, acquiring at least one of a model name of the service user terminal and a subscription carrier by referring to the UA field of the identified packet, analyzing the UA field of the identified packet to determine the model name of the service user terminal; And acquiring a subscription carrier of the service user terminal from the last alphabet of the model name of the obtained service user terminal.

According to the other side, acquiring at least one of the model name of the service user terminal and the subscription carrier by referring to the UA field of the identified packet, if the UA field of the identified packet includes "iPhone", Identifying the model name of the service user terminal as "iPhone" and obtaining an OS version of the service user terminal from a string after "iPhone" in the UA field of the identified packet.

According to an embodiment, the method for providing information through the wireless router in the service providing server may further include maintaining a model name and a release date of a user terminal in a terminal information database. In this case, identifying the information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the subscribing communication company, the service by referring to the model name of the service user terminal and the terminal information database The method may include checking a release date of the user terminal and retrieving an advertisement page regarding a new model of the model name of the service user terminal when the release date of the service user terminal is a predetermined number of days before today. The providing of the identified information to the service user terminal through the push service may include providing an advertisement page regarding the searched new model to the service user terminal through the push service.

According to one side, the terminal information database further maintains an advertisement page for the new model of the model name of the user terminal corresponding to the model name of the user terminal, and the advertisement page for the new model of the model name of the service user terminal The searching may include searching an advertisement page regarding the new model of the model name of the service user terminal by referring to the terminal information database.

According to one side, the step of identifying the information to be provided to the service user terminal based on at least one of the acquired model name of the service user terminal and the subscription carrier, the subscription carrier of the service user terminal of the service providing server Searching for an advertisement page about a combination product associated with the service user terminal and the service providing server, and providing the identified information to the service user terminal through a push service. Providing an advertisement page about the found combined product to the service user terminal through a push service.

The providing of the identified information to the service user terminal through a push service may include obtaining a source IP address and a source port number from the external access request packet, and transmitting the source IP address to a destination IP. Generating an HTTP response packet including an address, the source port number as a destination port address, and the identified information as a payload; and transmitting the generated HTTP response packet to the service user terminal. .

According to an embodiment, the method may further include obtaining line information of the service user terminal by analyzing the external access request packet and using a service key of the service user terminal using line information of the service user terminal and a model name of the service user terminal. The method may further include generating a value.

According to one side, identifying the information to be provided to the service user terminal based on at least one of the acquired model name of the service user terminal and the subscription carrier, the step of identifying a point corresponding to the line information and the The method may include generating an advertisement page using the line information while displaying the line information.

According to another aspect, the providing of the identified information to the service user terminal through a push service may include determining whether a service key value of the service user terminal is stored in an advertisement management database. If the service key value is not stored in the advertisement management database, providing the identified information to the service user terminal through a push service, and storing the service key value of the service user terminal in the advertisement management database; When the service key value of the service user terminal is stored in the advertisement management database, the method may further include not providing the identified information to the service user terminal.

In this case, the identified information includes a selection regarding advertisement security for a certain period of time, and when receiving the selection from the service user terminal, the predetermined period corresponding to the service key value to the advertisement management database as an advertisement restriction period. The method may further include storing.

According to one side, the time limit for the advertisement stored in the advertisement management database decreases over time, and if the value is less than zero may further include the step of deleting the service key value from the advertisement management database.

According to another side, if the identified information is provided to the service user terminal through a push service, and the service key value of the service user terminal is stored in the advertisement management database, the advertisement is limited in response to the service key value. The method may further include setting the period to a preset value.

According to the embodiments, when the user terminal accesses the Internet through the wireless router, the connection request packet may be analyzed to provide information related to the user terminal without additional information.

In addition, embodiments may provide an advertisement for a combined product by comparing the company providing the Internet with the carrier of the user terminal.

1 is a diagram illustrating a system for providing information through a wireless router according to an embodiment.

2 is a flowchart illustrating an operation between each component in an information providing system according to an exemplary embodiment.

3 is a flowchart of a method of providing information through a wireless router according to an embodiment.

4 is a diagram illustrating a packet for each layer for obtaining information of a user terminal in a method of providing information according to an embodiment.

5 is a diagram for describing data extracted by analyzing a packet, according to an exemplary embodiment.

6 is a diagram for describing a user agent including user terminal information.

7 is a block diagram illustrating a service providing server according to an exemplary embodiment.

Specific structural or functional descriptions of the embodiments according to the inventive concept disclosed herein are merely illustrated for the purpose of describing the embodiments according to the inventive concept, and the embodiments according to the inventive concept. These may be embodied in various forms and are not limited to the embodiments described herein.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined herein. Do not.

Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, an information providing system according to an exemplary embodiment may include

user terminals

111, 112, and 113, a wireless router 120, a communication server 140, a service providing server 150, and a web server 160. It may include.

The user terminal refers to a portable terminal capable of multimedia processing, commonly referred to as a "smart phone", but is not limited thereto. For example, the user terminal may be a smart pad, PDA, tablet PC, notebook, ultrabook, laptop computer and the like. The

user terminals

111, 112, and 113 may display visual information through the configuration of the display unit, or the auditory information through the configuration of the speaker. In addition, the

user terminals

111, 112, and 113 convert the HTML information received when accessing the web server 160 on the Internet into audiovisual information in the form of a web page to display the audiovisual information in a web browser. Can be. The

user terminals

111, 112, and 113 access a web server 160 having an IP corresponding to various domains input from the web browser, and request various information (HTML information) stored in the web server 160. Can be received.

The

user terminals

111, 112, and 113 refer to devices that can transmit or receive information by connecting to other communication devices including the wireless router 120, but according to an embodiment, the

user terminals

111, 112, and 113 may be used. May be preferably connected to the wireless router 120. According to an embodiment, the user terminal may transmit a packet requesting a web page to the communication server 140 connected to the network 130 through the wireless router. That is, a user terminal connected to the network 130 through a wireless router may request a page access to a web server through the wireless router.

The wireless router 120 refers to a wireless repeater commonly referred to as an access point (AP), but is not limited thereto. The wireless router 120 has a function of allocating a virtual IP to all of a plurality of terminals when a plurality of terminals access a single designated IP so that all of the plurality of terminals can access the Internet. The wireless router 120 has a predetermined service area that a user terminal can access. Hereinafter, the wireless router 120 is referred to as a wireless area of the wireless router 120. Wireless zones vary from device to device, but are typically around tens of meters. It is common, but not limited to, to use a wireless standard method of communication in the wireless area, commonly called Wi-Fi. In addition, any technique for enabling wireless communication connection at the user terminal may be used.

The wireless router 120 may function to relay transmission and reception of information between the

user terminals

111, 112, and 113 and the network 130 including the communication server 140. That is, the information transmitted from the user terminal may be wirelessly received and transmitted to the communication server 140 by wire / wireless, and the information transmitted by the communication server 140 may be received by wire / wireless and wirelessly transmitted to the user terminal. . Therefore, "wireless" of the wireless router means wireless with the user terminal and is preferably wired with the network 130, but can also be connected wirelessly.

The wireless router 120 according to an embodiment is a conventional wireless router 120 used in the industry. This means that it is not necessary to add additional functions to the existing wireless router 120 to insert the advertisement information. That is, in the present invention, since the wireless router 120 is merely responsible for transmitting and receiving information between the

user terminals

111, 112, and 113 and the communication server 140, and does not apply a separate process, the conventional wireless router 120 is installed. Since it is possible to find the information of the user terminal as it is, there is an effect that the cost is very reduced in building the system.

According to an embodiment, the wireless router may generally set a password to allow a user terminal inputting a password to access the network through the wireless router. According to another embodiment, the MAC IDs of the NICs attached to the terminal are registered in advance to the wireless router to allow the registered user terminal to access the wireless router, and the MAC ID is registered. If not, the user terminal may use a method that does not allow access. According to another embodiment, the user terminal stores a unique identifier (SSID; Service Set Identifier) and the password entered in the Wifi-Network of the user terminal in the past connected to the experience using the wireless router in the past If the router recognizes the unique identifier (SSID) of the wireless router, the wireless router's password is automatically transmitted and the wireless router can check the received password and use a method of allowing access.

The network 130 connection request transmitted from the

user terminals

111, 112, and 113 may be transmitted to the service providing server 150 connected to the communication server 140 through the wireless router 120. The connection request may be delivered in the form of a packet conforming to a communication standard.

The communication server 140 may serve to relay information transmission and reception between the wireless router 120 and the web server 160 through a wired / wireless communication connection. The communication server 140 may be composed of a plurality of servers for performing a function of transmitting and receiving (relaying) information on a functional basis. For example, a functional type of the communication server 140 includes a DNS relay server for converting and returning a domain inputted from a user terminal to an IP, and a web relay server for requesting / receiving HTML information from the web server 160. It may include, but is not limited to.

The service providing server 150 according to an embodiment may be connected to the communication server 140 to obtain user terminal information. According to one side, the service providing server may be included in the communication server.

The user terminal information may be obtained by analyzing a connection request packet to a web page of the user terminal. According to an embodiment of the present disclosure, the user terminal information may include at least one of a model name of a user terminal and a communication company subscribed to by the user terminal. At this time, the model name of the user terminal and the telecommunications company subscribed to the user terminal may be analyzed by analyzing the 80 port packet of the request packet. Details of the packet will be described in detail with reference to FIG. 4.

According to an embodiment, the service providing server may include a database including a model name of a user terminal and communication company information. Therefore, the service providing server may find the corresponding information by comparing the obtained user terminal information with the information stored in the database. In this case, information to be provided to the user terminal may be identified according to the corresponding information.

According to an embodiment of the present disclosure, the information to be provided to the user terminal may be an advertisement regarding a new model of the user terminal, an advertisement regarding a carrier movement, an advertisement about a combined product service, and the like.

According to an embodiment, the web server 160 refers to a server that operates a web page that a user terminal wants to access. For example, it may be a web server running a portal site such as Naver, Yahoo, Daum, Google, or the like. According to a preferred embodiment of the present invention, the advertisement information may not be provided through a web server but may be provided by a communication company providing a wireless Internet.

When the user terminal is connected to the wireless router, regardless of the carrier to which the user terminal subscribes can provide a service for transmitting a specific company promotion, advertising and other information using the push service.

The push service refers to a service that provides new information to a user without searching for the user. By simply accessing a web site that provides information by a push service, information about items or topics selected by the user is automatically provided, so that the desired information can be provided without spending time and effort.

Referring to FIG. 2, a service providing server of a telecommunication company that provides the Internet may obtain a terminal information of a user terminal connected to a network through a wireless router.

In operation 211, the user terminal may request the communication server 230 to access a web page through the wireless router 220. According to an embodiment, the user terminal may transmit an external access request packet to the communication server. Here, the external access request packet may be a packet composed of a layer of a TCP packet, an IP packet, and an Ethernet packet. This flow of packets can be referred to as traffic.

In operation 212, the service providing server may obtain terminal information by analyzing a connection request packet transmitted by the user terminal. According to one side, the traffic can be uploaded by binding the traffic to the memory. In this case, the service providing server may analyze the signature of the packet by parsing only the necessary content from the traffic. According to one side, the terminal information may include at least one of a model name of the user terminal and a communication company subscribed to the user terminal. At this time, the model name of the user terminal and the telecommunications company subscribed to the user terminal may be analyzed by analyzing the 80 port packet of the request packet. The structure of the packet will be described in detail with reference to FIG. 4.

In operation 213, the service providing server 240 may identify advertisement information corresponding to the user terminal through the information stored in the database and the access request packet. According to an embodiment, the advertisement information corresponding to the user terminal may be advertisement information suggesting an exchange for a new model corresponding to the model of the user terminal. According to one side, the service providing server stores the model name, release date information of the user terminal in the database, and can obtain the release date of the corresponding model compared with the model name obtained through the access request packet. Thus, when the release date has passed a predetermined time, it is possible to identify and transmit an advertisement suggesting an exchange for the new model. At this time, the predetermined time may be two years, which is preferably a contract period with a communication company.

According to an embodiment of the present disclosure, when the subscriber carrier of the user terminal is different from the carrier that provides the Internet to the wireless router, identifying advertisement information corresponding to the user terminal may identify advertisement information about a combination product of the carrier. . For example, if the user terminal is subscribed to the communication service of the company A, and the wireless router provides the Internet service of the company B, the service providing server may identify advertisement information promoting the benefit of moving to the communication service of the company B. Can be. In another example, if the user terminal is subscribed to the communication service of the company B, and the wireless router also provides the Internet service of the company B, but does not receive the benefits for the combined product, the advertisement information touting to apply for the combined product service Can be identified.

According to an embodiment, the service providing server 240 analyzes an external access request packet transmitted from the user terminal to obtain line information, and generates a service key value of the service user terminal using the line information and the model name of the user terminal. can do. According to one side, identifying the information to be provided to the user terminal, it is possible to identify the point corresponding to the line information and generate the advertisement page using the line information while displaying the line information. According to one side, when identifying the information to be provided to the user terminal, it is possible to identify the point corresponding to the line information, and to generate the advertisement page using the line information while displaying the line information. For example, when connecting to a wireless router that connects to A's Wi-Fi service, member points can be checked. In this case, an advertisement may be provided using the member point. For example, an advertisement page may be generated in which a user point of a user terminal connected to a wireless router is 1000 points, and when 1000 points are used, a new terminal may be exchanged.

According to an embodiment of the present disclosure, the service providing server may identify area information by using an IP address, and generate an advertisement page for introducing a promotion event in progress in the mobile phone dealership together with mobile phone dealership information of a corresponding area.

According to one side, it may be determined whether the service key value of the service user terminal is stored in the advertisement management database. When the service key value of the service user terminal is not stored in the advertisement management database, the identified information may be provided to the service user terminal through a push service, and the service key value of the service user terminal may be stored in the advertisement management database. When the service key value of the service user terminal is stored in the advertisement management database, the identified information may not be provided to the service user terminal.

According to one embodiment, the identified information may include a selection regarding advertisement viewing for a period of time. In this case, when receiving a selection regarding advertisement security for a predetermined period from the service user terminal, the predetermined period may be stored in the advertisement management database as an advertisement restriction period in correspondence to the service key value. For example, upon receiving a selection regarding advertisement security for seven days from the service user terminal, the advertisement restriction period of seven days may be stored in the advertisement management database as the service key value. According to one side, the advertisement time limit stored in the advertisement management database decreases over time, and if the value falls to zero, the service key value may be deleted from the advertisement management database.

According to an embodiment of the present disclosure, for a 7-day advertisement restriction period, 80 lines may be received and the line may be authenticated by interworking with CILOC that manages IP information in the 80 packet and the line ID of the carrier.

According to an embodiment, a referer value may be used to redirect only the first page when the user terminal runs the application. Here, referrer means the trace left when visiting each site through hyperlink when surfing the World Wide Web with web browser. According to one side, if there is a referrer, the page may be pushed only if there is no referrer. Therefore, the advertisement page may be exposed only when the application is first run.

According to an embodiment, when the identified information is provided to the service user terminal through the push service, and the service key value of the service user terminal is stored in the advertisement management database, the advertisement limitation period is set in advance in response to the service key value. Can be set.

In operation 214, the service providing server 240 may provide the advertisement information identified to the user terminal. According to an embodiment, the service providing server may provide information identified through the push service.

Referring to FIG. 3, it can be seen that a service providing server provides advertisement information to a user terminal.

In operation 310, the service providing server may obtain user terminal information by analyzing a connection request packet transmitted from the user terminal. According to an embodiment of the present disclosure, the service providing server may obtain at least one of a model name of the service user terminal and a subscription carrier by analyzing the external access request packet of the service user terminal through the wireless router. According to an embodiment, the external connection request packet may be a packet of a message for requesting a network connection through a user terminal in order for a user to connect to a web page.

According to an embodiment, step 310 may obtain information of a user terminal through a packet having a TCP port number of 80 in an external access request packet. In this case, at least one of a model name of a service user terminal and a subscription carrier may be obtained by referring to a user agent (UA) field of the identified packet.

In operation 320, the service providing server may identify information to be provided to the user terminal based on the user terminal information. According to an embodiment of the present disclosure, the information to be provided to the service user terminal may be identified based on at least one of the obtained model name of the service user terminal and the subscription telecommunication company.

According to an embodiment of the present disclosure, when the subscriber carrier of the service user terminal is not the service provider of the service providing server, the advertisement page about the combined product related to the service user terminal and the service providing server may be searched. For example, if the subscriber carrier of the service user terminal is Company A and the carrier of the service providing server is Company B, the service providing server displays an advertisement page about the combined product including a benefit of transferring the subscriber carrier of the user terminal to Company B. May be included in advance. Accordingly, the service providing server may retrieve an advertisement page about the combined product associated with the service user terminal and the service providing server from the database.

In operation 330, the service providing server may provide the user terminal with the information identified in operation 320. According to an embodiment, the service providing server may provide advertisement information to a user terminal through a push service. Here, the push service is a technology adopted in an internet browser (eg, Netscape, Explorer, etc.), and refers to a service that provides new information to a user without searching for the user. By simply accessing a web site that provides information by a push service, the user can be provided with the desired information without time and effort.

According to one embodiment, step 330 is to obtain the source IP address and the source port number from the external access request packet, the source IP address as the destination IP address and the source port number as the destination port address to pay the identified information. You can generate an HTTP response packet to load. Here, the payload is a component of the packet, and the packet may include a header and a payload. The header contains values required by the protocol for processing the communication procedure such as the address of the sender and the receiver and information for error detection, and the data to be transmitted is included in the payload. In the external access request packet, since the source IP address becomes an address for receiving advertisement information provided by the service providing server, the source IP address may be a destination IP address of the HTTP response packet. Similarly, the source port number of the request packet, which is the address of the user terminal, may be the destination port address of the HTTP response packet.

According to an embodiment, the push service may be provided by transmitting the generated HTTP response packet to the service user terminal.

According to one side, it is possible to provide an advertisement page about the combined product associated with the service user terminal and the service providing server to the service user terminal through the push service.

According to an embodiment, the method of providing advertisement information to the user terminal in the service providing server may further include maintaining a model name and a release date of the user terminal in the terminal information database. The terminal information database may store model names and release dates of all released user terminals. Therefore, the release date of the service user terminal may be checked with reference to the model name of the service user terminal and the terminal information database. If the confirmed release date of the service user terminal is earlier than a predetermined number of days from today, the advertisement page about the new model of the service user model may be searched. For example, the predetermined number of days can be two years, since you usually have a two-year contract with the carrier. For another example, the predetermined number of days may be a cycle of replacing the smartphone on average. The service providing server may provide an advertisement page regarding the found new model to the service user terminal through a push service.

According to an embodiment of the present disclosure, the terminal information database may further maintain an advertisement page about the new model corresponding to the model of the user terminal in response to the model name of the user terminal. For example, if the model of the user terminal is the Galaxy Note 1 of Samsung Electronics, it is possible to maintain an advertising page about the latest model Galaxy Note 3. As another example, if the model of the user terminal is Apple's iPhone 4, it can maintain an advertisement page for Apple's latest model, the iPhone 5S. The service providing server may search for the advertisement page regarding the new model of the model name of the service user terminal by referring to the terminal information database where the advertisement page is maintained.

According to another embodiment, the service providing server may obtain line information of the service user terminal by analyzing an external access request packet. Here, the line information of the service user terminal can be known by confirming the subscriber ID in the subscriber carrier of the user terminal. According to one side, the service providing server may identify a point corresponding to the line information. Here, the point corresponding to the line information may include a customer service point of a telecommunication company.

The service providing server may generate an advertisement page using the line information while displaying the line information. According to one side, when identifying the information to be provided to the user terminal, it is possible to identify the point corresponding to the line information, and to generate the advertisement page using the line information while displaying the line information. For example, when connecting to a wireless router that connects to A's Wi-Fi service, member points can be checked. In this case, an advertisement may be provided using the member point.

The service key value of the service user terminal may be generated using the line information of the service user terminal and the model name of the service user terminal. The service key value according to an embodiment may serve to limit transmission of advertisement information.

According to one side, the advertisement information corresponding to the user terminal can be provided to the service user terminal through a push service.

According to an embodiment, it may be determined whether a service key value of the service user terminal is stored in the advertisement management database. When the service key value of the service user terminal is not stored in the advertisement management database, the identified information may be provided to the service user terminal through a push service, and the service key value of the service user terminal may be stored in the advertisement management database. On the other hand, if the service key value of the service user terminal is stored in the advertisement management database, the identified information may not be provided to the service user terminal.

According to one embodiment, the identified information may include a selection regarding advertisement viewing for a period of time. When the user makes a selection regarding the advertisement security through the service user terminal, the service providing server may receive the selection and store a predetermined period as an advertisement restriction period in the advertisement management database in response to the service key value.

According to one side, the advertisement limitation period stored in the advertisement management database decreases with time, and when it is less than or equal to zero, the service key value may be deleted from the advertisement management database.

Referring to FIG. 4, the structures of the Ethernet packet 410, the IP packet 420, and the TCP packet 430 may be checked.

The Ethernet packet 410 may include a header including a receiver MAC address, a sender MAC address, and a number of bytes, and a payload including data.

The IP packet 420 may include a header including a sender IP address and a receiver IP address, and a payload containing data. According to one side, the sender IP-address 421 of the IP packet 420 can be extracted to check the user ID (UserID).

The TCP packet 430 may include a header including a sender port number and a receiver port number, and a payload containing data. Here, the mobile terminal information may be extracted through the user agent 431 included in the data of the TCP packet 430. According to an embodiment, the model name of the service user terminal may be obtained by analyzing the user agent field. In addition, when the user terminal uses the Android operating system, it is possible to check the subscription carrier of the service user terminal from the last alphabet of the model name of the user terminal.

According to another embodiment, when the user terminal is an iPhone, when the UA field of the packet includes "iPhone", the model name of the service user terminal is identified as "iPhone", and the "iPhone" in the UA field of the identified packet. The OS version of the service user terminal can be obtained from the subsequent string.

Referring to FIG. 5, the extracted data may include line information (UserID) 510 and mobile terminal information 520. Line information according to an embodiment is user information of a communication company and may be obtained through an external access request packet. At this time, the service key value of the service user terminal may be generated using the line information and the model name of the user terminal. According to one side, identifying the information to be provided to the user terminal, it is possible to identify the point corresponding to the line information and generate the advertisement page using the line information while displaying the line information. Mobile terminal information according to an embodiment may be obtained through the UA field. In this case, the mobile terminal information may include at least one of a user terminal model name, a subscription carrier and a user terminal operating system.

6 is a diagram for describing a user agent including user terminal information.

As shown in the packet configuration of FIG. 4, at least one of a model name of a service user terminal and a subscription carrier may be obtained with reference to a user agent (UA) field of the identified packet.

According to an embodiment, the user agent may include an access terminal model name. Referring to FIG. 6, an example of a user agent may be confirmed.

According to an embodiment, in the case of an Android-based user terminal using the Android operating system, the model name of the user terminal and a subscription carrier may be known through the user agent. Looking at the first sample, in the SHV-E250S 610, SHV-E250 represents the model name of the Galaxy Note 2, the user terminal is released from Samsung. The last letter of the model name of the user terminal may mean a subscriber carrier of the user terminal. In the SHV-E250S 610, S may represent that the subscriber carrier of the user terminal is SK Telecom. The second sample also shows the SHV-E250S (620), through which the user terminal is the Galaxy Note 2, it can be seen that the subscriber carrier SK Telecom. Looking at the third sample, it is described as SHW-M250K (630), through which the user terminal can be seen that the Samsung Galaxy S2 model released by the subscription carrier is KT. In the fourth sample, it is described as IM-A870K (640), and through this, it can be seen that the user terminal is a Vega iron model released by Pantech, and the subscriber carrier is KT. Looking at the fifth sample, it is described as SM-N900K (650). Through this, it can be seen that the user terminal is a Samsung Galaxy Note 3 model released by Samsung, and the subscription carrier is KT.

According to an embodiment, when the user terminal is an iPhone released by Apple, the user agent information may determine whether the iPhone and the operating system version. Whether or not it is an iPhone, when the UA field of the identified packet includes "iPhone", the model name of the service user terminal may be identified as "iPhone". The version of the operating system may be obtained from the string after "iPhone" in the UA field of the identified packet. For example, in the sixth sample, iPhone OS 7_0_4 (660) is described, which shows that the user terminal is an iPhone model released by Apple, and the operating system is OS 7. In the seventh sample, iPhone OS 6_0 (670) is described, which shows that the user terminal is an iPhone model released by Apple, and the operating system is OS 6.

Referring to FIG. 7, the service providing server 700 may include a terminal information obtaining unit 710, an advertisement information identifying unit 720, an advertisement information providing unit 730, a transmitting and receiving unit 740, and a database 750. Can be.

The terminal information acquisition unit 710 according to an embodiment may obtain at least one of a model name and a subscription carrier of the service user terminal by analyzing an external access request packet of the service user terminal through the wireless router. In this case, a packet having a TCP port number of 80 may be identified among the external access request packets, and at least one of a model name of the service user terminal and a subscription carrier may be obtained with reference to the UA field of the identified packet.

The advertisement information identification unit 720 may identify information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the subscription telecommunication company. The advertisement information identification unit according to one side may search for an advertisement page about a service user terminal and a combined product associated with the service providing server when the subscriber communication service provider of the service user terminal is not the service provider of the service providing server.

The advertisement information provider 730 may provide the identified information to the service user terminal through a push service.

The transceiver 740 according to an embodiment may receive an external access request packet transmitted from a user terminal through a wireless router. According to one side, the transceiver may transmit the advertisement provided from the advertisement information provider to the user terminal in the form of a push message.

According to an embodiment, the database 750 may further maintain an advertisement page regarding the new model of the model name of the user terminal in correspondence to the model name of the user terminal. The advertisement information identification unit 720 according to one side may search the advertisement page for the new model of the model name of the service user terminal with reference to the database 750.

Although the embodiments have been described by the limited embodiments and the drawings as described above, various modifications and variations are possible to those skilled in the art from the above description. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different form than the described method, or other components. Or even if replaced or substituted by equivalents, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are within the scope of the claims that follow.

The software may include a computer program, code, instructions, or a combination of one or more of the above, and configure the processing device to operate as desired, or process it independently or collectively. You can command the device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. Software and data may be stored on one or more computer readable recording media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Claims

In the service providing server to provide information through a wireless router,

Analyzing the external access request packet of the service user terminal through the wireless router to obtain at least one of a model name of the service user terminal and a subscription carrier;

Identifying information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and a subscription telecommunication company; And

Providing the identified information to the service user terminal through a push service

Method for providing information through a wireless router comprising a.
The method of claim 1,

Analyzing the external access request packet of the service user terminal through the wireless router to obtain at least one of a model name of the service user terminal and a subscription carrier;

Identifying a packet having a TCP port number of 80 among the external access request packets; And

Obtaining at least one of a model name of the service user terminal and a subscribing telecommunication company by referring to the UA field of the identified packet;

Method for providing information through a wireless router comprising a.
The method of claim 2,

Obtaining at least one of a model name and a subscription carrier of the service user terminal with reference to the UA field of the identified packet,

Analyzing a UA field of the identified packet to obtain a model name of the service user terminal; And

Acquiring a subscription carrier of the service user terminal from the last alphabet of the model name of the obtained service user terminal;

Method for providing information through a wireless router comprising a.
The method of claim 2,

Obtaining at least one of a model name and a subscription carrier of the service user terminal with reference to the UA field of the identified packet,

If the UA field of the identified packet includes "iPhone", identifying the model name of the service user terminal as "iPhone"; And

Obtaining an OS version of the service user terminal from a string after "iPhone" in the UA field of the identified packet

Method for providing information through a wireless router comprising a.
The method of claim 1,

Maintaining the model name and release date of the user terminal in the terminal information database

More,

Identifying information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the subscription carrier,

Confirming a release date of the service user terminal by referring to the model name of the service user terminal and the terminal information database; And

Retrieving an advertisement page for a new model of a model name of the service user terminal when the release date of the service user terminal is earlier than a predetermined number of days from today;

Including,

Providing the identified information to the service user terminal through a push service,

Providing an advertisement page regarding the searched new model to the service user terminal through a push service;

Method for providing information through a wireless router comprising a.
The method of claim 5,

The terminal information database,

Maintaining an advertisement page relating to the new model of the model name of the user terminal in correspondence to the model name of the user terminal;

Searching for the advertisement page about the new model of the model name of the service user terminal,

Searching for an advertisement page about a new model of a model name of the service user terminal by referring to the terminal information database;

Method for providing information through a wireless router comprising a.
The method of claim 1,

Identifying information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the subscription carrier,

Retrieving an advertisement page about a combined product associated with the service user terminal and the service providing server, if the subscriber carrier of the service user terminal is not the service provider of the service providing server;

Including,

Providing the identified information to the service user terminal through a push service,

Providing an advertisement page about the found combined product to the service user terminal through a push service;

Method for providing information through a wireless router comprising a.
The method of claim 1,

Providing the identified information to the service user terminal through a push service,

Obtaining a source IP address and a source port number from the external access request packet;

Generating an HTTP response packet having the source IP address as a destination IP address, the source port number as a destination port address, and the identified information as a payload; And

Transmitting the generated HTTP response packet to the service user terminal

Method for providing information through a wireless router comprising a.
The method of claim 1,

Analyzing the external access request packet to obtain line information of the service user terminal; And

Generating a service key value of the service user terminal using line information of the service user terminal and a model name of the service user terminal;

The method of providing information through a wireless router further comprising.
The method of claim 9,

Identifying information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the subscription carrier,

Identifying a point corresponding to the line information; And

Generating an advertisement page using the line information while displaying the line information.

Method for providing information through a wireless router comprising a.
The method of claim 9,

Providing the identified information to the service user terminal through a push service,

Determining whether a service key value of the service user terminal is stored in an advertisement management database;

If the service key value of the service user terminal is not stored in the advertisement management database, the identified information is provided to the service user terminal through a push service, and the service key value of the service user terminal is transmitted to the advertisement management database. Storing; And

If the service key value of the service user terminal is stored in an advertisement management database, not providing the identified information to the service user terminal

The method of providing information through a wireless router further comprising.
The method of claim 11,

The identified information includes a selection regarding advertisement security for a period of time,

When receiving the selection from the service user terminal, storing the predetermined period as an advertisement restriction period in an advertisement management database in response to the service key value.

The method of providing information through a wireless router further comprising.
The method of claim 12,

The advertisement restriction period stored in the advertisement management database decreases with time, and when the value falls below zero, deleting the service key value from the advertisement management database.

The method of providing information through a wireless router further comprising.
The method of claim 11,

When the identified information is provided to the service user terminal through a push service and the service key value of the service user terminal is stored in the advertisement management database, the advertisement restriction period is set to a preset value corresponding to the service key value. Steps to set up

The method of providing information through a wireless router further comprising.
A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 14.