WO2015174644A1 - Système d'envoi de publicité à un terminal d'utilisateur via un routeur sans fil, et serveur de fourniture de service de publicité - Google Patents

Système d'envoi de publicité à un terminal d'utilisateur via un routeur sans fil, et serveur de fourniture de service de publicité Download PDF

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Publication number
WO2015174644A1
WO2015174644A1 PCT/KR2015/003862 KR2015003862W WO2015174644A1 WO 2015174644 A1 WO2015174644 A1 WO 2015174644A1 KR 2015003862 W KR2015003862 W KR 2015003862W WO 2015174644 A1 WO2015174644 A1 WO 2015174644A1
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WIPO (PCT)
Prior art keywords
user terminal
service
information
service user
wireless router
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PCT/KR2015/003862
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English (en)
Korean (ko)
Inventor
안인구
김우석
Original Assignee
플러스기술주식회사
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Publication of WO2015174644A1 publication Critical patent/WO2015174644A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks

Definitions

  • the following embodiments are a system and method for providing a service to a user terminal through a wireless router by a service providing server. More specifically, when a user requests a web page through a wireless router, an advertisement corresponding to the user terminal using request information is provided. It relates to a system and method for providing a user terminal through a wireless router.
  • Wireless routers are used not only in the home, but also publicly or exclusively in various public institutions or businesses. Wireless routers used in homes are generally connected to Internet services installed in homes through a specific carrier. Companies that provide both Internet and telecommunication services include telecommunication service providers (KT, SKT, LGT, etc.). Wireless routers are generally wired to an existing Internet network and wirelessly connected to a mobile terminal (hereinafter, referred to as a user terminal) such as a smart phone, but both may be wirelessly connected.
  • a user terminal such as a smart phone
  • An object of the present invention is to provide a customized advertisement by obtaining information of a user terminal requesting a web page through a wireless router and providing an advertisement.
  • an object of the present invention is to provide information related to the user terminal by analyzing a connection request packet without additional information.
  • the embodiments are to provide an advertisement for the combined product by comparing the company providing the Internet and the carrier of the user terminal.
  • a method of providing information through a wireless router in a service providing server may include obtaining at least one of a model name of the service user terminal and a subscription carrier by analyzing an external access request packet of the service user terminal through the wireless router, and obtaining the model name of the service user terminal. And identifying information to be provided to the service user terminal based on at least one of a subscription carrier and providing the identified information to the service user terminal through a push service.
  • acquiring at least one of a model name of the service user terminal and a subscription carrier by referring to the UA field of the identified packet, analyzing the UA field of the identified packet to determine the model name of the service user terminal; And acquiring a subscription carrier of the service user terminal from the last alphabet of the model name of the obtained service user terminal.
  • acquiring at least one of the model name of the service user terminal and the subscription carrier by referring to the UA field of the identified packet, if the UA field of the identified packet includes "iPhone", Identifying the model name of the service user terminal as "iPhone” and obtaining an OS version of the service user terminal from a string after "iPhone" in the UA field of the identified packet.
  • the method for providing information through the wireless router in the service providing server may further include maintaining a model name and a release date of a user terminal in a terminal information database.
  • identifying the information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the subscribing communication company, the service by referring to the model name of the service user terminal and the terminal information database
  • the method may include checking a release date of the user terminal and retrieving an advertisement page regarding a new model of the model name of the service user terminal when the release date of the service user terminal is a predetermined number of days before today.
  • the providing of the identified information to the service user terminal through the push service may include providing an advertisement page regarding the searched new model to the service user terminal through the push service.
  • the terminal information database further maintains an advertisement page for the new model of the model name of the user terminal corresponding to the model name of the user terminal, and the advertisement page for the new model of the model name of the service user terminal
  • the searching may include searching an advertisement page regarding the new model of the model name of the service user terminal by referring to the terminal information database.
  • the providing of the identified information to the service user terminal through a push service may include obtaining a source IP address and a source port number from the external access request packet, and transmitting the source IP address to a destination IP. Generating an HTTP response packet including an address, the source port number as a destination port address, and the identified information as a payload; and transmitting the generated HTTP response packet to the service user terminal. .
  • the method may further include obtaining line information of the service user terminal by analyzing the external access request packet and using a service key of the service user terminal using line information of the service user terminal and a model name of the service user terminal.
  • the method may further include generating a value.
  • identifying the information to be provided to the service user terminal based on at least one of the acquired model name of the service user terminal and the subscription carrier, the step of identifying a point corresponding to the line information and the The method may include generating an advertisement page using the line information while displaying the line information.
  • the providing of the identified information to the service user terminal through a push service may include determining whether a service key value of the service user terminal is stored in an advertisement management database. If the service key value is not stored in the advertisement management database, providing the identified information to the service user terminal through a push service, and storing the service key value of the service user terminal in the advertisement management database; When the service key value of the service user terminal is stored in the advertisement management database, the method may further include not providing the identified information to the service user terminal.
  • the identified information includes a selection regarding advertisement security for a certain period of time, and when receiving the selection from the service user terminal, the predetermined period corresponding to the service key value to the advertisement management database as an advertisement restriction period.
  • the method may further include storing.
  • the time limit for the advertisement stored in the advertisement management database decreases over time, and if the value is less than zero may further include the step of deleting the service key value from the advertisement management database.
  • the advertisement is limited in response to the service key value.
  • the method may further include setting the period to a preset value.
  • the connection request packet may be analyzed to provide information related to the user terminal without additional information.
  • embodiments may provide an advertisement for a combined product by comparing the company providing the Internet with the carrier of the user terminal.
  • FIG. 1 is a diagram illustrating a system for providing information through a wireless router according to an embodiment.
  • FIG. 2 is a flowchart illustrating an operation between each component in an information providing system according to an exemplary embodiment.
  • FIG. 3 is a flowchart of a method of providing information through a wireless router according to an embodiment.
  • FIG. 4 is a diagram illustrating a packet for each layer for obtaining information of a user terminal in a method of providing information according to an embodiment.
  • FIG. 5 is a diagram for describing data extracted by analyzing a packet, according to an exemplary embodiment.
  • FIG. 6 is a diagram for describing a user agent including user terminal information.
  • FIG. 7 is a block diagram illustrating a service providing server according to an exemplary embodiment.
  • FIG. 1 is a diagram illustrating a system for providing information through a wireless router according to an embodiment.
  • an information providing system may include user terminals 111, 112, and 113, a wireless router 120, a communication server 140, a service providing server 150, and a web server 160. It may include.
  • the user terminal refers to a portable terminal capable of multimedia processing, commonly referred to as a "smart phone", but is not limited thereto.
  • the user terminal may be a smart pad, PDA, tablet PC, notebook, ultrabook, laptop computer and the like.
  • the user terminals 111, 112, and 113 may display visual information through the configuration of the display unit, or the auditory information through the configuration of the speaker.
  • the user terminals 111, 112, and 113 convert the HTML information received when accessing the web server 160 on the Internet into audiovisual information in the form of a web page to display the audiovisual information in a web browser. Can be.
  • the user terminals 111, 112, and 113 access a web server 160 having an IP corresponding to various domains input from the web browser, and request various information (HTML information) stored in the web server 160. Can be received.
  • the user terminals 111, 112, and 113 refer to devices that can transmit or receive information by connecting to other communication devices including the wireless router 120, but according to an embodiment, the user terminals 111, 112, and 113 may be used. May be preferably connected to the wireless router 120. According to an embodiment, the user terminal may transmit a packet requesting a web page to the communication server 140 connected to the network 130 through the wireless router. That is, a user terminal connected to the network 130 through a wireless router may request a page access to a web server through the wireless router.
  • the wireless router 120 refers to a wireless repeater commonly referred to as an access point (AP), but is not limited thereto.
  • the wireless router 120 has a function of allocating a virtual IP to all of a plurality of terminals when a plurality of terminals access a single designated IP so that all of the plurality of terminals can access the Internet.
  • the wireless router 120 has a predetermined service area that a user terminal can access.
  • the wireless router 120 is referred to as a wireless area of the wireless router 120.
  • Wireless zones vary from device to device, but are typically around tens of meters. It is common, but not limited to, to use a wireless standard method of communication in the wireless area, commonly called Wi-Fi. In addition, any technique for enabling wireless communication connection at the user terminal may be used.
  • the wireless router 120 may function to relay transmission and reception of information between the user terminals 111, 112, and 113 and the network 130 including the communication server 140. That is, the information transmitted from the user terminal may be wirelessly received and transmitted to the communication server 140 by wire / wireless, and the information transmitted by the communication server 140 may be received by wire / wireless and wirelessly transmitted to the user terminal. . Therefore, "wireless" of the wireless router means wireless with the user terminal and is preferably wired with the network 130, but can also be connected wirelessly.
  • the wireless router 120 is a conventional wireless router 120 used in the industry. This means that it is not necessary to add additional functions to the existing wireless router 120 to insert the advertisement information. That is, in the present invention, since the wireless router 120 is merely responsible for transmitting and receiving information between the user terminals 111, 112, and 113 and the communication server 140, and does not apply a separate process, the conventional wireless router 120 is installed. Since it is possible to find the information of the user terminal as it is, there is an effect that the cost is very reduced in building the system.
  • the wireless router may generally set a password to allow a user terminal inputting a password to access the network through the wireless router.
  • the MAC IDs of the NICs attached to the terminal are registered in advance to the wireless router to allow the registered user terminal to access the wireless router, and the MAC ID is registered. If not, the user terminal may use a method that does not allow access.
  • the user terminal stores a unique identifier (SSID; Service Set Identifier) and the password entered in the Wifi-Network of the user terminal in the past connected to the experience using the wireless router in the past If the router recognizes the unique identifier (SSID) of the wireless router, the wireless router's password is automatically transmitted and the wireless router can check the received password and use a method of allowing access.
  • SSID unique identifier
  • the network 130 connection request transmitted from the user terminals 111, 112, and 113 may be transmitted to the service providing server 150 connected to the communication server 140 through the wireless router 120.
  • the connection request may be delivered in the form of a packet conforming to a communication standard.
  • the communication server 140 may serve to relay information transmission and reception between the wireless router 120 and the web server 160 through a wired / wireless communication connection.
  • the communication server 140 may be composed of a plurality of servers for performing a function of transmitting and receiving (relaying) information on a functional basis.
  • a functional type of the communication server 140 includes a DNS relay server for converting and returning a domain inputted from a user terminal to an IP, and a web relay server for requesting / receiving HTML information from the web server 160. It may include, but is not limited to.
  • the service providing server 150 may be connected to the communication server 140 to obtain user terminal information. According to one side, the service providing server may be included in the communication server.
  • the user terminal information may be obtained by analyzing a connection request packet to a web page of the user terminal.
  • the user terminal information may include at least one of a model name of a user terminal and a communication company subscribed to by the user terminal.
  • the model name of the user terminal and the telecommunications company subscribed to the user terminal may be analyzed by analyzing the 80 port packet of the request packet. Details of the packet will be described in detail with reference to FIG. 4.
  • the service providing server may include a database including a model name of a user terminal and communication company information. Therefore, the service providing server may find the corresponding information by comparing the obtained user terminal information with the information stored in the database. In this case, information to be provided to the user terminal may be identified according to the corresponding information.
  • the information to be provided to the user terminal may be an advertisement regarding a new model of the user terminal, an advertisement regarding a carrier movement, an advertisement about a combined product service, and the like.
  • the web server 160 refers to a server that operates a web page that a user terminal wants to access.
  • it may be a web server running a portal site such as Naver, Yahoo, Daum, Google, or the like.
  • the advertisement information may not be provided through a web server but may be provided by a communication company providing a wireless Internet.
  • the user terminal When the user terminal is connected to the wireless router, regardless of the carrier to which the user terminal subscribes can provide a service for transmitting a specific company promotion, advertising and other information using the push service.
  • the push service refers to a service that provides new information to a user without searching for the user. By simply accessing a web site that provides information by a push service, information about items or topics selected by the user is automatically provided, so that the desired information can be provided without spending time and effort.
  • FIG. 2 is a flowchart illustrating an operation between each component in an information providing system according to an exemplary embodiment.
  • a service providing server of a telecommunication company that provides the Internet may obtain a terminal information of a user terminal connected to a network through a wireless router.
  • the user terminal may request the communication server 230 to access a web page through the wireless router 220.
  • the user terminal may transmit an external access request packet to the communication server.
  • the external access request packet may be a packet composed of a layer of a TCP packet, an IP packet, and an Ethernet packet. This flow of packets can be referred to as traffic.
  • the service providing server may obtain terminal information by analyzing a connection request packet transmitted by the user terminal.
  • the traffic can be uploaded by binding the traffic to the memory.
  • the service providing server may analyze the signature of the packet by parsing only the necessary content from the traffic.
  • the terminal information may include at least one of a model name of the user terminal and a communication company subscribed to the user terminal. At this time, the model name of the user terminal and the telecommunications company subscribed to the user terminal may be analyzed by analyzing the 80 port packet of the request packet. The structure of the packet will be described in detail with reference to FIG. 4.
  • the service providing server 240 may identify advertisement information corresponding to the user terminal through the information stored in the database and the access request packet.
  • the advertisement information corresponding to the user terminal may be advertisement information suggesting an exchange for a new model corresponding to the model of the user terminal.
  • the service providing server stores the model name, release date information of the user terminal in the database, and can obtain the release date of the corresponding model compared with the model name obtained through the access request packet.
  • the predetermined time may be two years, which is preferably a contract period with a communication company.
  • identifying advertisement information corresponding to the user terminal may identify advertisement information about a combination product of the carrier.
  • the service providing server may identify advertisement information promoting the benefit of moving to the communication service of the company B. Can be.
  • the advertisement information touting to apply for the combined product service Can be identified.
  • the service providing server 240 analyzes an external access request packet transmitted from the user terminal to obtain line information, and generates a service key value of the service user terminal using the line information and the model name of the user terminal. can do.
  • identifying the information to be provided to the user terminal it is possible to identify the point corresponding to the line information and generate the advertisement page using the line information while displaying the line information.
  • identifying the information to be provided to the user terminal it is possible to identify the point corresponding to the line information, and to generate the advertisement page using the line information while displaying the line information.
  • member points can be checked.
  • an advertisement may be provided using the member point.
  • an advertisement page may be generated in which a user point of a user terminal connected to a wireless router is 1000 points, and when 1000 points are used, a new terminal may be exchanged.
  • the service providing server may identify area information by using an IP address, and generate an advertisement page for introducing a promotion event in progress in the mobile phone dealership together with mobile phone dealership information of a corresponding area.
  • the service key value of the service user terminal may be determined whether the service key value of the service user terminal is stored in the advertisement management database.
  • the identified information may be provided to the service user terminal through a push service, and the service key value of the service user terminal may be stored in the advertisement management database.
  • the service key value of the service user terminal is stored in the advertisement management database, the identified information may not be provided to the service user terminal.
  • the identified information may include a selection regarding advertisement viewing for a period of time.
  • the predetermined period may be stored in the advertisement management database as an advertisement restriction period in correspondence to the service key value.
  • the advertisement restriction period of seven days may be stored in the advertisement management database as the service key value.
  • the advertisement time limit stored in the advertisement management database decreases over time, and if the value falls to zero, the service key value may be deleted from the advertisement management database.
  • 80 lines may be received and the line may be authenticated by interworking with CILOC that manages IP information in the 80 packet and the line ID of the carrier.
  • a referer value may be used to redirect only the first page when the user terminal runs the application.
  • referrer means the trace left when visiting each site through hyperlink when surfing the World Wide Web with web browser. According to one side, if there is a referrer, the page may be pushed only if there is no referrer. Therefore, the advertisement page may be exposed only when the application is first run.
  • the advertisement limitation period is set in advance in response to the service key value. Can be set.
  • the service providing server 240 may provide the advertisement information identified to the user terminal.
  • the service providing server may provide information identified through the push service.
  • FIG. 3 is a flowchart of a method of providing information through a wireless router according to an embodiment.
  • a service providing server provides advertisement information to a user terminal.
  • the service providing server may obtain user terminal information by analyzing a connection request packet transmitted from the user terminal.
  • the service providing server may obtain at least one of a model name of the service user terminal and a subscription carrier by analyzing the external access request packet of the service user terminal through the wireless router.
  • the external connection request packet may be a packet of a message for requesting a network connection through a user terminal in order for a user to connect to a web page.
  • step 310 may obtain information of a user terminal through a packet having a TCP port number of 80 in an external access request packet.
  • at least one of a model name of a service user terminal and a subscription carrier may be obtained by referring to a user agent (UA) field of the identified packet.
  • UA user agent
  • the service providing server may identify information to be provided to the user terminal based on the user terminal information.
  • the information to be provided to the service user terminal may be identified based on at least one of the obtained model name of the service user terminal and the subscription telecommunication company.
  • the advertisement page about the combined product related to the service user terminal and the service providing server may be searched. For example, if the subscriber carrier of the service user terminal is Company A and the carrier of the service providing server is Company B, the service providing server displays an advertisement page about the combined product including a benefit of transferring the subscriber carrier of the user terminal to Company B. May be included in advance. Accordingly, the service providing server may retrieve an advertisement page about the combined product associated with the service user terminal and the service providing server from the database.
  • the service providing server may provide the user terminal with the information identified in operation 320.
  • the service providing server may provide advertisement information to a user terminal through a push service.
  • the push service is a technology adopted in an internet browser (eg, Netscape, Explorer, etc.), and refers to a service that provides new information to a user without searching for the user. By simply accessing a web site that provides information by a push service, the user can be provided with the desired information without time and effort.
  • step 330 is to obtain the source IP address and the source port number from the external access request packet, the source IP address as the destination IP address and the source port number as the destination port address to pay the identified information.
  • the payload is a component of the packet, and the packet may include a header and a payload.
  • the header contains values required by the protocol for processing the communication procedure such as the address of the sender and the receiver and information for error detection, and the data to be transmitted is included in the payload.
  • the source IP address since the source IP address becomes an address for receiving advertisement information provided by the service providing server, the source IP address may be a destination IP address of the HTTP response packet.
  • the source port number of the request packet which is the address of the user terminal, may be the destination port address of the HTTP response packet.
  • the push service may be provided by transmitting the generated HTTP response packet to the service user terminal.
  • the method of providing advertisement information to the user terminal in the service providing server may further include maintaining a model name and a release date of the user terminal in the terminal information database.
  • the terminal information database may store model names and release dates of all released user terminals. Therefore, the release date of the service user terminal may be checked with reference to the model name of the service user terminal and the terminal information database. If the confirmed release date of the service user terminal is earlier than a predetermined number of days from today, the advertisement page about the new model of the service user model may be searched.
  • the predetermined number of days can be two years, since you usually have a two-year contract with the carrier.
  • the predetermined number of days may be a cycle of replacing the smartphone on average.
  • the service providing server may provide an advertisement page regarding the found new model to the service user terminal through a push service.
  • the terminal information database may further maintain an advertisement page about the new model corresponding to the model of the user terminal in response to the model name of the user terminal.
  • the model of the user terminal is the Galaxy Note 1 of Samsung Electronics
  • the model of the user terminal is Apple's iPhone 4, it can maintain an advertisement page for Apple's latest model, the iPhone 5S.
  • the service providing server may search for the advertisement page regarding the new model of the model name of the service user terminal by referring to the terminal information database where the advertisement page is maintained.
  • the service providing server may obtain line information of the service user terminal by analyzing an external access request packet.
  • the line information of the service user terminal can be known by confirming the subscriber ID in the subscriber carrier of the user terminal.
  • the service providing server may identify a point corresponding to the line information.
  • the point corresponding to the line information may include a customer service point of a telecommunication company.
  • the service providing server may generate an advertisement page using the line information while displaying the line information.
  • identifying the information to be provided to the user terminal it is possible to identify the point corresponding to the line information, and to generate the advertisement page using the line information while displaying the line information.
  • member points can be checked. In this case, an advertisement may be provided using the member point.
  • the service key value of the service user terminal may be generated using the line information of the service user terminal and the model name of the service user terminal.
  • the service key value according to an embodiment may serve to limit transmission of advertisement information.
  • the advertisement information corresponding to the user terminal can be provided to the service user terminal through a push service.
  • the identified information may be provided to the service user terminal through a push service, and the service key value of the service user terminal may be stored in the advertisement management database.
  • the service key value of the service user terminal is stored in the advertisement management database, the identified information may not be provided to the service user terminal.
  • the identified information may include a selection regarding advertisement viewing for a period of time.
  • the service providing server may receive the selection and store a predetermined period as an advertisement restriction period in the advertisement management database in response to the service key value.
  • the advertisement limitation period stored in the advertisement management database decreases with time, and when it is less than or equal to zero, the service key value may be deleted from the advertisement management database.
  • FIG. 4 is a diagram illustrating a packet for each layer for obtaining information of a user terminal in a method of providing information according to an embodiment.
  • the structures of the Ethernet packet 410, the IP packet 420, and the TCP packet 430 may be checked.
  • the Ethernet packet 410 may include a header including a receiver MAC address, a sender MAC address, and a number of bytes, and a payload including data.
  • the IP packet 420 may include a header including a sender IP address and a receiver IP address, and a payload containing data. According to one side, the sender IP-address 421 of the IP packet 420 can be extracted to check the user ID (UserID).
  • UserID user ID
  • the TCP packet 430 may include a header including a sender port number and a receiver port number, and a payload containing data.
  • the mobile terminal information may be extracted through the user agent 431 included in the data of the TCP packet 430.
  • the model name of the service user terminal may be obtained by analyzing the user agent field.
  • the user terminal uses the Android operating system, it is possible to check the subscription carrier of the service user terminal from the last alphabet of the model name of the user terminal.
  • the user terminal when the user terminal is an iPhone, when the UA field of the packet includes "iPhone", the model name of the service user terminal is identified as “iPhone", and the "iPhone” in the UA field of the identified packet.
  • the OS version of the service user terminal can be obtained from the subsequent string.
  • FIG. 5 is a diagram for describing data extracted by analyzing a packet, according to an exemplary embodiment.
  • the extracted data may include line information (UserID) 510 and mobile terminal information 520.
  • Line information according to an embodiment is user information of a communication company and may be obtained through an external access request packet.
  • the service key value of the service user terminal may be generated using the line information and the model name of the user terminal. According to one side, identifying the information to be provided to the user terminal, it is possible to identify the point corresponding to the line information and generate the advertisement page using the line information while displaying the line information.
  • Mobile terminal information may be obtained through the UA field.
  • the mobile terminal information may include at least one of a user terminal model name, a subscription carrier and a user terminal operating system.
  • FIG. 6 is a diagram for describing a user agent including user terminal information.
  • At least one of a model name of a service user terminal and a subscription carrier may be obtained with reference to a user agent (UA) field of the identified packet.
  • UA user agent
  • the user agent may include an access terminal model name. Referring to FIG. 6, an example of a user agent may be confirmed.
  • the model name of the user terminal and a subscription carrier may be known through the user agent.
  • SHV-E250S 610 SHV-E250 represents the model name of the Galaxy Note 2, the user terminal is released from Samsung.
  • the last letter of the model name of the user terminal may mean a subscriber carrier of the user terminal.
  • S may represent that the subscriber carrier of the user terminal is SK Telecom.
  • the second sample also shows the SHV-E250S (620), through which the user terminal is the Galaxy Note 2, it can be seen that the subscriber carrier SK Telecom.
  • the third sample it is described as SHW-M250K (630), through which the user terminal can be seen that the Samsung Galaxy S2 model released by the subscription carrier is KT.
  • the fourth sample it is described as IM-A870K (640), and through this, it can be seen that the user terminal is a Vega iron model released by Pantech, and the subscriber carrier is KT.
  • the fifth sample it is described as SM-N900K (650). Through this, it can be seen that the user terminal is a Samsung Galaxy Note 3 model released by Samsung, and the subscription carrier is KT.
  • the user agent information may determine whether the iPhone and the operating system version. Whether or not it is an iPhone, when the UA field of the identified packet includes "iPhone", the model name of the service user terminal may be identified as "iPhone". The version of the operating system may be obtained from the string after "iPhone" in the UA field of the identified packet.
  • iPhone OS 7_0_4 (660) is described, which shows that the user terminal is an iPhone model released by Apple, and the operating system is OS 7.
  • iPhone OS 6_0 (670) is described, which shows that the user terminal is an iPhone model released by Apple, and the operating system is OS 6.
  • FIG. 7 is a block diagram illustrating a service providing server according to an exemplary embodiment.
  • the service providing server 700 may include a terminal information obtaining unit 710, an advertisement information identifying unit 720, an advertisement information providing unit 730, a transmitting and receiving unit 740, and a database 750. Can be.
  • the terminal information acquisition unit 710 may obtain at least one of a model name and a subscription carrier of the service user terminal by analyzing an external access request packet of the service user terminal through the wireless router.
  • a packet having a TCP port number of 80 may be identified among the external access request packets, and at least one of a model name of the service user terminal and a subscription carrier may be obtained with reference to the UA field of the identified packet.
  • the advertisement information identification unit 720 may identify information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the subscription telecommunication company.
  • the advertisement information identification unit according to one side may search for an advertisement page about a service user terminal and a combined product associated with the service providing server when the subscriber communication service provider of the service user terminal is not the service provider of the service providing server.
  • the advertisement information provider 730 may provide the identified information to the service user terminal through a push service.
  • the transceiver 740 may receive an external access request packet transmitted from a user terminal through a wireless router. According to one side, the transceiver may transmit the advertisement provided from the advertisement information provider to the user terminal in the form of a push message.
  • the database 750 may further maintain an advertisement page regarding the new model of the model name of the user terminal in correspondence to the model name of the user terminal.
  • the advertisement information identification unit 720 may search the advertisement page for the new model of the model name of the service user terminal with reference to the database 750.
  • the software may include a computer program, code, instructions, or a combination of one or more of the above, and configure the processing device to operate as desired, or process it independently or collectively. You can command the device.
  • Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted.
  • the software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner.
  • Software and data may be stored on one or more computer readable recording media.
  • the method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

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Abstract

L'invention concerne un procédé d'envoi d'informations via un routeur sans fil, consistant à : acquérir le nom de modèle d'un terminal d'utilisateur de services et/ou d'une société de communication à laquelle le terminal d'utilisateur de service s'est abonné, en analysant un paquet de demande d'accès externe envoyé par le terminal d'utilisateur de services via un routeur sans fil; identifier des informations devant être fournies au terminal d'utilisateur de services d'après le nom de modèle du terminal d'utilisateur de services et/ou de la société de communication à laquelle le terminal d'utilisateur de services s'est abonné, qui ont été acquis à l'étape précédente; et envoyer les informations identifiées au terminal d'utilisateur de services via un service de Push.
PCT/KR2015/003862 2014-05-14 2015-04-17 Système d'envoi de publicité à un terminal d'utilisateur via un routeur sans fil, et serveur de fourniture de service de publicité WO2015174644A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2014-0057934 2014-05-14
KR1020140057934A KR101532877B1 (ko) 2014-05-14 2014-05-14 무선 공유기를 통해 사용자 단말에 광고를 제공하는 시스템 및 광고 서비스 제공 서버

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WO2015174644A1 true WO2015174644A1 (fr) 2015-11-19

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CN114710781A (zh) * 2020-12-16 2022-07-05 华为技术有限公司 一种终端识别方法及装置

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KR20100027757A (ko) * 2008-09-03 2010-03-11 주식회사 케이티 풀브라우징 서비스를 제공하기 위한 시스템 및 그 방법
KR20120097552A (ko) * 2011-02-25 2012-09-05 이노디지털 주식회사 광고 시청을 통한 무선 인터넷 접속 방법
KR20130089887A (ko) * 2012-01-10 2013-08-13 주식회사 라온즈 무선 공유기를 통한 휴대 단말기 광고 시스템, 광고 방법 및 광고 중계 서버

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KR20100027757A (ko) * 2008-09-03 2010-03-11 주식회사 케이티 풀브라우징 서비스를 제공하기 위한 시스템 및 그 방법
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KR20130089887A (ko) * 2012-01-10 2013-08-13 주식회사 라온즈 무선 공유기를 통한 휴대 단말기 광고 시스템, 광고 방법 및 광고 중계 서버

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CN109660507A (zh) * 2018-10-16 2019-04-19 深圳壹账通智能科技有限公司 与用户端通信的方法、装置、设备及可读存储介质
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CN114710781A (zh) * 2020-12-16 2022-07-05 华为技术有限公司 一种终端识别方法及装置
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US11991582B2 (en) 2020-12-16 2024-05-21 Huawei Technologies Co., Ltd. Terminal identification method and apparatus

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