WO2016013718A1 - Système et procédé permettant de fournir une publicité en ligne au moyen d'un réseau wi-fi - Google Patents

Système et procédé permettant de fournir une publicité en ligne au moyen d'un réseau wi-fi Download PDF

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Publication number
WO2016013718A1
WO2016013718A1 PCT/KR2014/009695 KR2014009695W WO2016013718A1 WO 2016013718 A1 WO2016013718 A1 WO 2016013718A1 KR 2014009695 W KR2014009695 W KR 2014009695W WO 2016013718 A1 WO2016013718 A1 WO 2016013718A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
packet
terminal
server
http
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PCT/KR2014/009695
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English (en)
Korean (ko)
Inventor
김영상
최성춘
Original Assignee
주식회사 이루온
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Publication of WO2016013718A1 publication Critical patent/WO2016013718A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to a system and method for providing a web-based advertisement using a Wi-Fi network, and in particular, when a user uses a wireless Internet service through a Wi-Fi network installed at a workplace, so that the user can provide an advertisement provided at the workplace.
  • the present invention relates to a web-based advertisement providing system and method using a Wi-Fi network.
  • advertisement marketing using a Wi-Fi infrastructure established in a business place or a public place remains at a level of providing advertisement content or moving to a predetermined web page at the first Wi-Fi connection.
  • the present invention has been made to solve the above-mentioned problems, when the user uses a wireless Internet service through a Wi-Fi (WIFI) network installed in the workplace, using a Wi-Fi network to provide the user with advertisements provided by the workplace
  • WIFI Wi-Fi
  • the purpose of the present invention is to provide a system and method for providing a web-based advertisement.
  • Web-based advertisement providing system using a Wi-Fi network for achieving the above object, HTTP (HyperText Transfer Protocol) request to the web server to receive a wireless Internet service over a Wi-Fi (WIFI) network
  • a terminal for transmitting a packet for transmitting a packet
  • a switch for copying a packet transmitted by the terminal to the web server Extracts only the HTTP request packet from the packet received from the switch, analyzes the extracted HTTP request packet to determine whether to provide an advertisement, and generates an HTTP response packet for the HTTP request packet identified as an advertisement providing target packet to the terminal.
  • a packet control server for transmitting; And upon receiving the advertisement request packet from the terminal, determining the advertisement content to be transmitted to the terminal and the advertisement inventory to be displayed on the basis of the user information included in the advertisement request packet and targeting information mapped to each advertisement content. And including an advertisement content URL corresponding to the determined advertisement content and information on the advertisement inventory in an HTTP response packet and transmitting the information to the terminal, wherein the terminal is based on the HTTP response packet received from the packet control server.
  • the advertisement content corresponding to the advertisement content URL included in the HTTP response packet is requested to the advertisement server, downloaded and downloaded to the screen. It is preferable to display.
  • the packet transmitting and receiving unit for receiving the copied packet from the switch for copying the packet transmitted by the terminal to the web server via the Wi-Fi (WIFI) AP;
  • a packet extracting unit which extracts an HTTP request packet from the packets received through the packet transmitting and receiving unit;
  • An advertisement providing determination unit determining whether an advertisement is provided by analyzing the HTTP request packet extracted through the packet extracting unit;
  • an HTTP response packet generator configured to generate an HTTP response packet for the HTTP request packet determined as an advertisement providing target packet through the advertisement provision determination unit, and transmit the generated HTTP response packet to the terminal through the packet transceiver. It is preferable.
  • An advertisement server for receiving an advertisement request packet from a terminal connected to the Wi-Fi (WIFI) AP;
  • An advertisement contents DB for storing advertisement contents, each of the advertisement contents mapped with targeting information;
  • An advertisement content determiner configured to determine advertisement content to be transmitted to the terminal based on user information included in the advertisement request packet and targeting information mapped to each advertisement content;
  • HTTP response packet generation unit for transmitting to; And receiving an HTTP request packet for requesting advertisement content from the terminal, and in response thereto, an advertisement providing unit for transmitting the advertisement content to the terminal.
  • a terminal that is allowed to access a Wi-Fi (WIFI) AP by copying the HTTP request packet transmitted to the web server to request a web page from the switch Transmitting to a packet control server; Extracting, by the packet control server, only an HTTP request packet from the packet received from the switch, and analyzing the extracted HTTP request packet to determine whether to provide an advertisement; Generating, by the packet control server, an HTTP response packet corresponding to the HTTP request packet identified as an advertisement providing target packet to the terminal according to the determination result; Transmitting, by the terminal, an advertisement request packet requesting an advertisement to an advertisement server based on the URL of the advertisement server included in the HTTP response packet; Determining, by the advertisement server, an advertisement content to be transmitted to the terminal and an advertisement inventory to be displayed on the basis of user information included in the advertisement request packet and targeting information mapped to each advertisement content; Transmitting, by the advertisement server, an advertisement content URL corresponding to the determined advertisement content and information on
  • WIFI Wi-Fi
  • the advertisement when the user uses a wireless Internet service through a Wi-Fi network installed in the workplace, the advertisement (real-time events, discount coupons, As information on nearby stores, etc., may be provided, efficient advertisement marketing that may induce consumption may be performed.
  • FIG. 1 is a view schematically showing the configuration of a web-based advertising providing system using a Wi-Fi network according to an embodiment of the present invention.
  • FIG. 2 is a view schematically showing the configuration of a terminal applied to the present invention.
  • FIG. 3 is a diagram schematically showing a configuration of a packet control server applied to the present invention.
  • Figure 4 is a schematic view showing the configuration of an advertisement server applied to the present invention.
  • Figure 5 is a process for explaining a web-based advertising providing method using a Wi-Fi network according to an embodiment of the present invention.
  • FIG. 6 is a process diagram for explaining processes S18 to S20 of FIG. 5 in more detail.
  • FIG. 6 is a process diagram for explaining processes S18 to S20 of FIG. 5 in more detail.
  • FIG. 1 is a diagram schematically illustrating a configuration of a web-based advertisement providing system using a Wi-Fi network according to an embodiment of the present invention.
  • the terminal 10 transmits a TCP (Transmission) to the Wi-Fi AP (Access Point) 20.
  • Control Protocol Sends a connection request packet.
  • the terminal 10 After the terminal 10 transmits a TCP connection request packet to the Wi-Fi AP 20, the terminal 10 receives a TCP connection response packet from the Wi-Fi AP 20 and establishes a TCP session connection with the web server 60.
  • HTTP HyperText Transfer Protocol
  • the HTTP response packet may include an HTML template ID, an IP address of the terminal 10, a URL of a web page to which the terminal 10 is originally connected, a Uniform Resource Locator (URL) of the advertisement server 50, a terminal (The document type of the web page to which the 10 originally attempted to access, the document domain of the web page to which the terminal 10 originally connected, and the type of advertisement (for example, interstitial advertising and non-frontal advertising) may be included.
  • the terminal 10 releases the TCP session connection with the web server 60 based on the end (FIN) flag set in the header of the HTTP response packet received from the packet control server 40, and then releases the HTTP response.
  • An HTTP request packet (hereinafter referred to as an advertisement request packet) for resetting a TCP session connection with the advertisement server 50 based on the advertisement server URL included in the packet and requesting advertisements from the advertisement server 50 is described.
  • an HTTP response packet including an advertisement content URL and advertisement inventory (ad exposure area) information is received from the advertisement server 50 in response thereto.
  • the terminal 10 transmits an HTTP request packet for requesting advertisement content to the advertisement server 50 by using the advertisement content URL included in the HTTP response packet received from the advertisement server 50, thereby advertising the advertisement from the advertisement server 50. While receiving the content, the terminal 10 has temporarily stored the web page URL information in the web page URL (the information contained in the HTTP response packet received from the packet control server). It can be used to transmit the HTTP request packet requesting the web page to the web server 60 to receive the web page from the web server 60 and provide it to the user.
  • the terminal 10 may simultaneously transmit HTTP request packets to the advertisement server 50 and the web server 60 according to the type of advertisement content determined by the advertisement server 50 and the advertisement inventory (ad exposure area).
  • the HTTP request packet may be transmitted to the web server 60 first, and then the HTTP request packet may be transmitted to the ad server 50, or the HTTP request packet may be first transmitted to the web server 60.
  • the HTTP request packet may be transmitted, and in some cases, the HTTP request packet may not be transmitted to the web server 60.
  • the advertisement content when providing the advertisement content received from the advertisement server 50 and the web page received from the web server 60 to the user, the advertisement content may be first provided to the user and then the web page may be provided according to the advertisement type. In addition, by splitting the screen, the advertisement content and the web page may be simultaneously provided through different screen frames.
  • the terminal 10 may be implemented as a terminal capable of providing a wireless Internet service by accessing a Wi-Fi AP such as a smartphone, a tablet PC, a laptop, and the like.
  • a Wi-Fi AP such as a smartphone, a tablet PC, a laptop, and the like.
  • the Wi-Fi AP 20 verifies whether the terminal 10 may allow the wireless Internet service by authenticating the terminal 10, and the terminal may allow the wireless Internet service. If confirmed, assign an IP.
  • the Wi-Fi AP 20 receives the TCP connection request packet to receive the wireless Internet service by the terminal 10 allowing the wireless Internet service.
  • the Wi-Fi AP 20 transmits the received packet to the web server 60 and responds to the web server 60 in response thereto.
  • a TCP connection response packet is received from the terminal 60 and transmitted to the terminal 10.
  • the Wi-Fi AP 20 may operate with the same external IP for different terminals 10, which may cause difficulty in performing a service. Therefore, in this case, the process of checking the internal IP and the external IP of the terminal 10 transmitting the HTTP request packet from the packet control server 40 by sharing the NAT table of the Wi-Fi AP 20 with the packet control server 40. Through the terminal 10 can be identified to provide a service.
  • NAT network address translation
  • the Wi-Fi AP 20 transmits the HTTP GET request packet to the switch 30 among the HTTP request packets received from the terminal 10, the destination MAC address included in the header of the HTTP GET request packet is the MAC of the terminal. Since the address is changed to the MAC address of the Wi-Fi AP, the Wi-Fi AP 20 receives the HTTP received from the terminal 10 so that the advertisement server 50 can manage the user's history based on the MAC address of the terminal 10. Before transmitting the GET request packet to the switch 30, the MAC address of the terminal 10 may be additionally inserted into the header of the HTTP GET request packet and transmitted.
  • the switch 30 copies all packets received through the Wi-Fi AP 20 and transmits the copied packets to the packet control server 40.
  • the terminal 10 connected to the Wi-Fi AP 20 is connected to a web server.
  • the packet transmitted to 60 is copied and transmitted to the packet control server 40.
  • the packet control server 40 extracts only an HTTP request packet from the copied packets received from the switch 30, and analyzes the extracted HTTP request packet to determine whether to provide an advertisement service. At this time, the packet control server 40 performs a packet validity check of the MTU size, packet receiving link, etc. of the HTTP request packet, and compares the parameter information obtained by analyzing the HTTP request packet with the service policy information to provide an advertisement. Judge.
  • the service policy information may include URL masking information, URL extension masking information, an advertisement transmission cycle, an HTML template, a subscriber list (Blacklist) requesting to reject an advertisement, and the packet control server 40 may include an advertisement server.
  • the service policy information is received from 50 and stored.
  • the packet control server 40 As a result of determining whether to provide an advertisement, if the extracted HTTP request packet is identified as an advertisement providing target packet, the packet control server 40 generates an HTTP response packet for the corresponding HTTP request packet and transmits it to the terminal 10. At this time, in order to release the TCP session connected between the terminal 10 and the web server 60, a terminal (FIN) flag is set in the header of the HTTP response packet transmitted to the terminal 10 and transmitted. 60), the TCP packet with the reset (RST) flag set is transmitted.
  • FIN terminal
  • RST reset
  • the HTTP response packet transmitted to the terminal 10 includes a terminal identifier (for example, the IP address of the terminal assigned by the Wi-Fi AP, the MAC address of the terminal inserted by the Wi-Fi AP in the user's HTTP GET request packet, and the customer of the workplace).
  • a terminal identifier for example, the IP address of the terminal assigned by the Wi-Fi AP, the MAC address of the terminal inserted by the Wi-Fi AP in the user's HTTP GET request packet, and the customer of the workplace.
  • Various service related information such as a phone number of a user registered in association with a management server) and an identifier (eg, a MAC address of the Wi-Fi AP) to which the terminal is currently connected may be included.
  • the service related information is included in an advertisement request packet transmitted from the terminal 10 to the advertisement server 50, and the advertisement server 50 recognizes service related information included in the advertisement request packet to perform a target advertisement service. Can be.
  • the packet control server 40 analyzes the HTTP request packet, extracts user information (for example, the IP address of the terminal, the MAC address of the terminal, the MAC address of the Wi-Fi AP to which the terminal is currently connected), and extracts the extracted information.
  • the user information is transmitted to the advertisement server 50.
  • the packet control server 40 may collect an OS mounted on the terminal, a browser mounted on the terminal, a web page URL originally connected to the terminal 10, and transmit the collected web page URL to the advertisement server 50 together with user information.
  • the advertisement server 50 receives the advertisement request packet from the terminal 10, the user information included in the advertisement request packet (for example, the IP address of the terminal, the MAC address of the terminal, and the terminal to which the terminal is currently connected).
  • the advertisement content to be transmitted to the terminal 10 is determined based on the targeting information mapped to each advertisement content) and the advertisement inventory which is the advertisement exposure area where the determined advertisement content is to be displayed.
  • the advertisement content URL corresponding to the content and the information on the advertisement inventory are included in the HTTP response packet and transmitted to the terminal 10.
  • the advertisement server 50 which transmits the HTTP response packet to the terminal 10 receives the HTTP request packet requesting the advertisement content from the terminal 10 and transmits the advertisement content in response thereto.
  • the present invention provides a redirection function for a captive portal.
  • the advertisement server 50 sends an HTTP response packet to the terminal 10 to redirect to the URL of the subordinate portal, in which case the terminal 10 sends a web server 60. It is recommended that you do not send an HTTP request packet requesting the web page you were trying to reach.
  • the packet control server 40 is constructed for each business site, and the advertisement server 50 is the centralized one. It is established in the workplace of the can operate in conjunction with the plurality of packet control server (40).
  • FIG. 2 is a view schematically showing the configuration of a terminal applied to the present invention.
  • the terminal 10 applied to the present invention includes an input interface unit 11, a Wi-Fi communication unit 13, a web browser driving unit 15, and the like.
  • the terminal 10 may further include a typical configuration such as a wireless communication unit, a storage unit, a display unit, an audio processing unit, a digital broadcast processing unit, a camera unit, etc., and a description thereof will be omitted.
  • the input interface unit 11 receives various commands from a user, and may be implemented as a touch pad, a touch screen, a keyboard, or the like.
  • the Wi-Fi communication unit 13 connects to the Wi-Fi AP 20 and provides a wireless Internet service.
  • the web browser driver 15 drives a web browser for communicating with the web server 60.
  • the web browser driver 15 drives a web browser according to a user request received through the input interface unit 11 to operate the Wi-Fi communication unit 13. It performs a TCP session connection with the web server 60 through, and transmits an HTTP request packet to the web server 60 connected to the TCP session.
  • the web browser driving unit 15 When the web browser driving unit 15 receives the HTTP response packet including the advertisement server URL from the packet control server 40 in response to the HTTP request packet, the web browser driving unit 15 ends (FIN) set in the header of the HTTP response packet. After the TCP session connected to the web server 60 is released according to the flag, a TCP session is established with the advertisement server 50 based on the advertisement server URL included in the HTTP response packet.
  • the advertisement request packet which is an HTTP request packet for requesting an advertisement, is transmitted.
  • the advertisement content URL is sent to the advertisement server 50 based on the advertisement content URL included in the HTTP response packet. Request and download the advertisement content corresponding to the.
  • the web browser driver 15 may simultaneously transmit an HTTP request packet to the ad server 50 and the web server 60 according to the type of the advertisement content determined by the ad server 50 and the ad inventory. 60), the HTTP request packet may be first transmitted to the advertisement server 50, and then the HTTP request packet may be transmitted to the advertisement server 50, and then the HTTP request packet may be transmitted to the web server 60. May be transmitted, and in some cases, the HTTP request packet may not be transmitted to the web server 60.
  • FIG. 3 is a diagram schematically showing a configuration of a packet control server applied to the present invention.
  • the packet control server 40 applied to the present invention determines whether a packet transceiver 41, a packet extractor 42, a packet validity checker 43, an information extractor 44, and an advertisement are provided.
  • the unit 45 includes an HTTP response packet generator 46, a session release unit 47, and a service policy information DB 48.
  • the packet transceiver 41 receives the packet copied from the switch 30 and transmits the HTTP response packet generated by the HTTP response packet generator 46 to the switch 30.
  • the packet extracting unit 42 extracts an HTTP request packet from the packets received through the packet transmitting and receiving unit 41.
  • the packet extracting unit 42 checks the TCP destination port number of the packet received through the packet transmitting / receiving unit 41 so that the TCP destination port number is a port number for the web service (eg For example, only packets of 80 or 8080) are extracted as HTTP request packets, and the other packets are ignored or discarded.
  • the TCP destination port number is a port number for the web service (eg For example, only packets of 80 or 8080) are extracted as HTTP request packets, and the other packets are ignored or discarded.
  • the packet validity checking unit 43 performs packet validity checking based on the MTU size, packet receiving link (mirror link), etc. of the HTTP request packet extracted by the packet extracting unit 42.
  • the information extracting unit 44 analyzes the packet structure through packet parsing of the HTTP request packet extracted by the packet extracting unit 42 to analyze user information (for example, the IP address of the terminal, the MAC address of the terminal, and the terminal).
  • user information for example, the IP address of the terminal, the MAC address of the terminal, and the terminal.
  • the terminal acquires various parameter information such as the URL of the web page to which the terminal originally connected, the OS mounted on the terminal, the browser mounted on the terminal, and the like to the linked advertisement server 50. To pass.
  • the advertisement providing determination unit 45 analyzes various packet information obtained by analyzing the packet structure of the validated HTTP request packet through packet parsing to determine whether to provide the advertisement.
  • the advertisement providing determination unit 45 extracts only a packet in which the request method of the HTTP request packet is 'GET', and a URL extension in which the web page URL originally intended for access by the terminal 10 is masked. Alternatively, the packet including the masked URL is filtered out and discarded. This is accomplished by a single web page consisting of numerous HTTP request packets and a large number of HTTP response packets, which can be used to prevent ad serving to sub-web pages assigned to portions of the web page through URL extension masking and URL masking. For sake.
  • the advertisement service may be provided only for a web page including a specific URL extension or a specific URL.
  • the advertisement providing determination unit 45 determines the terminal identifier (for example, the IP address of the terminal assigned by the Wi-Fi AP, the MAC address of the terminal inserted by the Wi-Fi AP in the user's HTTP GET request packet, and the customer management server of the business place). Check the time when the advertisement was last provided to the corresponding terminal identifier. If the advertisement has not been sent for a longer time than the set advertisement transmission period, it is determined as the advertisement target packet. The advertisement providing time of the terminal identifier is updated to the current time.
  • the terminal identifier for example, the IP address of the terminal assigned by the Wi-Fi AP, the MAC address of the terminal inserted by the Wi-Fi AP in the user's HTTP GET request packet, and the customer management server of the business place. Check the time when the advertisement was last provided to the corresponding terminal identifier. If the advertisement has not been sent for a longer time than the set advertisement transmission period, it is determined as the advertisement target packet. The advertisement providing time of the terminal identifier is updated to the
  • the HTTP response packet generation unit 46 generates an HTTP response packet for the HTTP request packet determined as the advertisement providing target packet through the advertisement providing determination unit 45, and transmits the generated HTTP response packet to the packet transmission / reception unit 41. Transmit to terminal 10 through.
  • the HTTP response packet generated by the HTTP response packet generator 46 is an HTML template ID (ID of an HTML template for transmitting an appropriate advertisement to the terminal), an IP address of the terminal 10, and the terminal 10 originally intended to access.
  • identifier information of the Wi-Fi AP 20 to which the terminal 10 is currently connected may be further included in the HTTP response packet.
  • the information transmitted in the HTTP response packet and transmitted to the terminal 10 is included in an advertisement request packet transmitted from the terminal 10 to the advertisement server 50, and the advertisement server 50 recognizes this to perform a target advertisement service. It becomes possible.
  • the service policy information DB 48 is a DB for storing policy information necessary for providing an advertisement service, and includes URL masking information, URL extension masking information, an advertisement transmission cycle, an HTML template, and a subscriber list (Blacklist) requesting to reject an advertisement. While storing the service policy information, including, and receives the service policy information from the linked advertising server 50 and stores.
  • Table 1 shows URL extension masking information managed by the service policy information DB 48 by way of example.
  • the URL extension masking information may be freely added or deleted.
  • the session release unit 47 transmits a TCP packet in which a reset (RST) flag is set to the web server 60 to release a TCP session connected between the terminal 10 and the web server 60, and then sends an HTTP response packet.
  • An end (FIN) flag is set in the header of the HTTP response packet generated by the generation unit 46.
  • FIG. 4 is a diagram schematically illustrating a configuration of an advertisement server applied to the present invention.
  • the advertisement server 50 applied to the present invention includes a packet transceiver 51, an advertisement content DB 52, an advertisement content determiner 53, an HTTP response packet generator 54, and an advertisement agent. Study 55, service policy information setting unit 56, location information DB (57), user information DB (58).
  • the packet transmitting and receiving unit 51 receives the advertisement request packet from the terminal 10 connected to the Wi-Fi AP 20, and transmits the HTTP response packet generated by the HTTP response packet generating unit 54 to the terminal. Transfer to (10).
  • the advertisement contents DB 52 stores the advertisement contents to be provided to the terminal 10 connected to the Wi-Fi AP 20 by registering and changing them from the operator of each business site or by registering them from the advertiser and storing the advertisement contents in each advertisement contents.
  • Targeting information which is a condition to be provided to the user, is mapped.
  • the advertisement content stored in the advertisement content DB 52 may be actual content or may be a URL indicating a storage location of the actual content.
  • the type of the terminal 10 for example, a smartphone, a tablet PC, a laptop, a feature phone, etc.
  • the OS of the terminal 10 browser information, a web page URL, a time It may include location information based on the Wi-Fi AP.
  • the advertisement content determiner 53 may include user information (eg, an IP address of the terminal, a MAC address of the terminal, and a MAC address of a Wi-Fi AP to which the terminal is currently connected) included in the advertisement request packet received from the terminal 10. Etc.), and determines the advertisement content to be transmitted to the terminal 10 based on the URL information of the web page to which the terminal 10 originally connected, current time, OS of the terminal, browser information, and the like, and targeting information mapped to each advertisement content. .
  • user information eg, an IP address of the terminal, a MAC address of the terminal, and a MAC address of a Wi-Fi AP to which the terminal is currently connected
  • the HTTP response packet generator 54 generates an HTTP response packet including an advertisement content URL corresponding to the advertisement content determined by the advertisement content determiner 53 and information on the advertisement inventory in which the advertisement content is to be displayed, and generates the generated HTTP response packet.
  • the response packet is transmitted to the terminal 10 through the packet transceiver 51.
  • the advertisement providing unit 55 When the advertisement providing unit 55 receives the HTTP request packet requesting the advertisement content from the terminal 10, the advertisement providing unit 55 transmits the advertisement content corresponding to the advertisement content URL included in the HTTP request packet to the terminal 10 in response thereto. do.
  • the service policy information setting unit 56 provides the service operator with a user interface for creating and changing the service policy information, receives the service policy information from the service operator to generate and change the service policy information, and the packet control server 40
  • the service policy information is synchronized with the service policy information DB 48 of the service.
  • the location information DB 57 stores the MAC address, GPS information, workplace information (eg, store name, floor, etc.) of the Wi-Fi AP 20 built in each workplace.
  • the user information DB 58 receives and stores user information obtained from the packet control server 40 (for example, the IP address of the terminal, the MAC address of the terminal, the MAC address of the Wi-Fi AP to which the terminal is currently connected, etc.). Doing.
  • the user information DB 58 may receive the user's telephone number from the customer management server of the workplace and store the user information when the advertisement server 50 may be linked with the customer management server of the workplace.
  • the user information DB 58 uses the MAC address of the terminal 10 among the user information obtained from the packet control server 40 to determine the user information based on the terminal MAC address (eg, web access information, access location, business location). Wi-Fi location, etc.) can be collected to manage its history, and based on this, the advertisement server 50 can perform a target advertisement service.
  • the terminal MAC address eg, web access information, access location, business location. Wi-Fi location, etc.
  • FIG. 5 is a flowchart illustrating a web-based advertisement providing method using a Wi-Fi network according to an embodiment of the present invention.
  • the terminal 10 which is granted access from the Wi-Fi AP 20, requests a specific website access by executing a web browser and inputting a URL in order to receive a wireless Internet service (S10).
  • the web server 60 And a TCP connection request packet (TCP SYN packet) through the switch 30 to the web server 60 according to the 3 Way Handshake (SYN, SYN-ACK, ACK) to establish a TCP session.
  • the web server 60 receiving the packet transmits a TCP connection response packet (TCP SYN-ACK packet) to the terminal 10 through the switch 30, and the terminal 10 sends a TCP connection response to the web server 60.
  • a packet (TCP ACK packet) is transmitted to establish a TCP session connection between the terminal 10 and the web server 60 (S12).
  • the terminal 10 which has established a TCP session connection with the web server 60 through the above-described process S12 is an HTTP request packet for requesting a web page desired by the user to the web server 60 through the switch 30 (HTTP GET Request). Packet) is transmitted (S14).
  • step S14 the terminal 10 copies the HTTP request packet transmitted from the switch 30 to the web server 60, and transmits it to the packet control server 40 (S16). At this time, the HTTP request packet transmitted from the terminal 10 to the web server 60 passes through the switch 30 without modification and is transmitted to the destination web server 60.
  • the packet control server 40 receiving the packet copied from the switch 30 through the process S16 extracts an HTTP request packet from the packet received from the switch 30 (S18), and analyzes the extracted HTTP request packet. It determines whether to provide the advertisement (S20), and generates an HTTP response packet for the HTTP request packet identified as the advertisement target packet according to the determination result and transmits to the terminal 10 (S24).
  • the HTML template After generating the HTML template according to the type of advertisement to be provided to the terminal 10 (for example, full-page advertisement, non-front-side advertisement, etc.) in the process S24, it is included in the HTTP response packet and transmitted to the terminal 10.
  • the advertising type is non-frontal advertising. If the advertisement type is an interstitial advertisement, the content of the HTML template is changed, and the flowchart after transmitting the HTTP response packet to the terminal 10 is different.
  • the HTTP response packet generated in the above-described process S24 may include a template ID, an IP address of the terminal 10, a URL of a web page originally connected to the terminal 10, a URL of the advertisement server 50, and a terminal 10 originally connected.
  • the document type of the web page to be attempted, the document domain of the web page to which the terminal 10 is originally connected, and the advertisement type for example, interstitial advertising and non-frontal advertising.
  • TCP RST packet TCP RST packet
  • RST reset
  • a FIN flag is released to release a session connected between the terminal 10 and the web server 60. It is set.
  • the terminal 10 receiving the HTTP response packet from the packet control server 40 through the above-described process S24 is set up with the web server 60 according to the end (FIN) flag set in the header of the HTTP response packet.
  • a TCP session connection is established by performing a 3-way handshake (SYN, SYN-ACK, ACK) with the advertisement server 50 based on the URL of the advertisement server 50 included in the HTTP response packet.
  • the advertisement server 50 transmits an advertisement request packet which is an HTTP request packet for requesting advertisement (S28).
  • the advertisement server 50 receiving the advertisement request packet from the terminal 10 through the process S28 described above includes user information included in the advertisement request packet (for example, the IP address of the terminal, the MAC address of the terminal, and the terminal currently present). MAC address of the connected Wi-Fi AP, etc.), URL information of the web page to which the terminal 10 was originally connected, current time, OS of the terminal, browser information, and the like.
  • the advertisement content to be transmitted and the advertisement inventory in which the corresponding advertisement content is displayed are determined.
  • the advertisement server 50 generates an HTTP response packet including the advertisement content URL corresponding to the advertisement content determined through the process S30 and information on the advertisement inventory, and transmits the HTTP response packet to the terminal 10 (S32).
  • the terminal 10 and the web server 60 After receiving the HTTP response packet from the advertisement server 50 through the process S32, the terminal 10 and the web server 60 providing the corresponding web page using the web page URL originally intended for the terminal 10 to connect with the web server 60; After establishing a TCP session connection by performing a Way Handshake (SYN, SYN-ACK, ACK) (S34), and transmits an HTTP request packet requesting a web page to the web server 60, in response to the web server ( 60) and downloads the web page on the screen (S36 ⁇ S38).
  • SYN Way Handshake
  • the HTTP request packet for requesting the advertisement content is transmitted to the advertisement server 50 based on the information on the advertisement inventory included in the HTTP response packet received from the advertisement server 50 and the advertisement content URL, and the response thereto.
  • the downloaded advertisement content is displayed on the advertisement inventory (S42).
  • the HTTP request packet is first transmitted to the web server 60 and then the HTTP request packet is transmitted to the advertisement server 50.
  • this may simultaneously transmit HTTP request packets to the advertisement server 50 and the web server 60 according to the type of advertisement content determined by the advertisement server 50 and the advertisement inventory (ad exposure area). 60), the HTTP request packet may be first transmitted to the advertisement server 50, and then the HTTP request packet may be transmitted to the advertisement server 50, and then the HTTP request packet may be transmitted to the web server 60. May be transmitted, and in some cases, the HTTP request packet may not be transmitted to the web server 60.
  • the advertisement content is first provided to the user using the entire screen according to the advertisement type.
  • the web page may be provided, or the screen may be divided to provide the advertisement content and the web page simultaneously through different screen frames.
  • FIG. 6 is a flowchart for explaining processes S18 to S20 of FIG. 5 in more detail.
  • the packet control server 40 checks the TCP destination port number of the received packet (copyed packet), and the TCP destination port number is set for the Web service. It is determined whether it is a port number (for example, 80 or 8080) (S18-2).
  • the packet is extracted as an HTTP request packet and a packet validity check is performed to determine whether the extracted HTTP request packet is a valid packet (S19).
  • Validation of the HTTP request packet may be performed using the MTU size, a packet receiving link (mirror link), and the like in step S19.
  • the packet is ignored or discarded (S21). If it is determined that the HTTP request packet is invalid as a result of the packet validity of step S19, the packet is ignored or discarded (S21). If the HTTP request packet is valid, the packet structure is parsed through packet parsing. Analyzing the user information (for example, the IP address of the terminal, the MAC address of the terminal, the MAC address of the Wi-Fi AP to which the terminal is currently connected, etc.); Various parameter information such as a web page URL to which the terminal was originally connected, an OS mounted on the terminal, a browser mounted on the terminal, and the like; And HTTP method information is obtained (S20-1).
  • the user information for example, the IP address of the terminal, the MAC address of the terminal, the MAC address of the Wi-Fi AP to which the terminal is currently connected, etc.
  • Various parameter information such as a web page URL to which the terminal was originally connected, an OS mounted on the terminal, a browser mounted on the terminal, and the like.
  • HTTP method information is obtained (
  • step S20-2 If the request method of the HTTP request packet is not 'GET' as a result of checking in step S20-2, the packet is ignored or discarded (S21), and if the request method of the HTTP request packet is 'GET', the terminal 10 Check whether the extension of the web page URL originally to be accessed is a masked URL extension (S20-3).
  • the terminal 10 checks whether the web page URL originally intended to access includes the masked URL (S20-4).
  • step S20-4 if the web page URL originally intended for access by the terminal 10 includes a masked URL, the corresponding packet is ignored or discarded (S21), and the web originally intended for access by the terminal 10 is discarded. If the page URL does not contain a masked URL, the terminal identifier (for example, the IP address of the terminal assigned by the Wi-Fi AP, the MAC address of the terminal inserted by the Wi-Fi AP in the user's HTTP GET request packet, and the customer at the business site). Phone number of the registered user in conjunction with the management server, etc.) (S20-5), and checks the time when the advertisement was last provided to the identified terminal identifier. Check whether the transmission period is exceeded (S20-6).
  • the terminal identifier for example, the IP address of the terminal assigned by the Wi-Fi AP, the MAC address of the terminal inserted by the Wi-Fi AP in the user's HTTP GET request packet, and the customer at the business site. Phone number of the registered user in conjunction with the management server, etc.
  • the packet is ignored or discarded (S21), and the current advertisement subtracts the last advertisement provision time If the time exceeds the set advertisement transmission period, the packet is determined to be an advertisement providing target packet, and the advertisement providing time of the corresponding terminal identifier is updated to the current time (S20-7).
  • the web-based advertisement providing system and method using the Wi-Fi network of the present invention are not limited to the above-described embodiments, and may be variously modified and implemented within the range allowed by the technical idea of the present invention.

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Abstract

De préférence, selon la présente invention : un serveur de commande de paquet analyse un paquet de requête HTTP de façon à déterminer si une publicité est fournie, et génère un paquet de réponse HTTP en fonction du résultat de la détermination dans le but de transmettre ledit paquet de réponse HTTP au terminal, lorsqu'un terminal demande une page Web à un serveur Web par le biais d'un réseau Wi-Fi ; le terminal transmet à un serveur de publicités un paquet de demande de publicité afin de demander une publicité sur la base d'une URL du serveur de publicités incluse dans le paquet de réponse HTTP ; le serveur de publicités détermine un contenu publicitaire à transmettre au terminal et un inventaire de publicités destiné à afficher le contenu publicitaire, en fonction d'informations utilisateur comprises dans le paquet de demande de publicité et d'informations de ciblage mises en correspondance conformément à chaque élément du contenu publicitaire, et inclut le contenu publicitaire déterminé ainsi que l'inventaire de publicités dans le paquet de réponse HTTP de manière à transmettre ledit paquet au terminal ; et le terminal télécharge, à partir du serveur de publicités, une page de publicité basée sur une URL de contenu publicitaire comprise dans le paquet de réponse HTTP reçu en provenance dudit serveur, puis affiche la page de publicité sur l'inventaire de publicités.
PCT/KR2014/009695 2014-07-21 2014-10-16 Système et procédé permettant de fournir une publicité en ligne au moyen d'un réseau wi-fi WO2016013718A1 (fr)

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CN106131119A (zh) * 2016-06-17 2016-11-16 深圳市创维群欣安防科技股份有限公司 一种广告机的无线控制和发布信息方法、系统及广告机
CN110827056A (zh) * 2019-09-18 2020-02-21 华为技术有限公司 一种广告投放方法、终端设备和服务器
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CN114282949A (zh) * 2021-12-27 2022-04-05 广州通达汽车电气股份有限公司 一种方法及装置

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KR102661263B1 (ko) * 2018-01-26 2024-04-29 삼성전자 주식회사 상점 정보를 수신하는 방법 및 이를 사용하는 전자 장치
KR102020985B1 (ko) * 2018-07-02 2019-09-11 주식회사 넥스디네트웍스 Wifi 망을 이용한 광고 제공 시스템
KR102042087B1 (ko) * 2018-07-02 2019-11-07 주식회사 넥스디네트웍스 Wifi 망을 이용한 광고 제공 방법 및 상기 방법을 수행하기 위한 저장 매체
KR102322313B1 (ko) * 2021-04-27 2021-11-05 (주)프레스토테크놀로지 무선 액세스 네트워크 기반의 온라인 광고 서비스 제공 방법 및 시스템

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