WO2013147355A1 - Système et procédé permettant de fournir une publicité - Google Patents

Système et procédé permettant de fournir une publicité Download PDF

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Publication number
WO2013147355A1
WO2013147355A1 PCT/KR2012/002505 KR2012002505W WO2013147355A1 WO 2013147355 A1 WO2013147355 A1 WO 2013147355A1 KR 2012002505 W KR2012002505 W KR 2012002505W WO 2013147355 A1 WO2013147355 A1 WO 2013147355A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
server
terminal
message
authentication
Prior art date
Application number
PCT/KR2012/002505
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English (en)
Korean (ko)
Inventor
이영성
이승호
신원석
김영상
조원희
Original Assignee
주식회사 이루온
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 이루온 filed Critical 주식회사 이루온
Publication of WO2013147355A1 publication Critical patent/WO2013147355A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • Embodiments relate to systems and methods for providing advertisements.
  • the advertisement using the banner uses the portion of the web page to perform the advertisement, there is a problem that the effect of the advertisement is reduced in the terminal of which the screen size is limited.
  • the terminal when a terminal attempts to access a wireless Internet network to receive a wireless data service, the terminal may provide a wireless data service after providing an advertisement to a user by activating an advertisement application installed in the terminal. It is possible to provide an advertisement providing system and method.
  • an advertisement providing system includes a terminal having an advertisement application installed thereon and requesting an internet connection from a packet processing server to receive a wireless data service; A monitoring server for monitoring and copying an authentication message exchanged between the packet processing server and an authentication / billing server to authenticate the terminal; And an advertisement server analyzing the authentication message received from the monitoring server, extracting user identification information, and transmitting an activation message for activating an advertisement application to the terminal using the extracted user identification information.
  • the advertisement application may be activated to download advertisement content from the advertisement server and provide the advertisement content to the user.
  • a terminal includes: a wireless Internet access request unit requesting an Internet connection to a packet processing server to receive a wireless data service; An activation message receiving unit receiving an activation message for activating an advertisement application after the internet access request; An application activator for activating the advertisement application in response to receiving the activation message; An advertisement content download unit configured to download advertisement contents from an advertisement server according to activation of the advertisement application; And an advertisement content player for playing the downloaded advertisement content and providing the same to the user.
  • the monitoring server is provided between the packet processing server and the authentication / billing server; An authentication message copying unit configured to monitor and copy an authentication message exchanged between the packet processing server and the authentication / billing server; And an authentication message transmitter for transmitting the copied authentication message to an advertisement server.
  • an advertisement server includes an authentication message receiver configured to receive an authentication message from a monitoring server; A user identification information extracting unit which extracts user identification information by analyzing the authentication message; An active message transmitter for transmitting an activation message for activating an advertisement application to a terminal corresponding to the extracted user identification information; And an advertisement content transmitter for transmitting advertisement content to the terminal.
  • an advertisement providing method may include obtaining, at an advertisement server, an authentication message exchanged between the packet processing server and an authentication / billing server to authenticate a terminal requesting an internet connection to a packet processing server to receive a wireless data service. Obtaining an authentication message; An advertisement application activation process of activating an advertisement application installed in the terminal by using user identification information obtained by analyzing the authentication message in the advertisement server; And an advertisement providing process of downloading advertisement contents from the advertisement server and providing the advertisement contents to the user according to activation of the advertisement application.
  • the advertisement providing system and method since the advertisement is provided to the user by using the entire terminal screen before providing the wireless data service, the advertisement effect can be higher than that of the advertisement using the banner.
  • a mobile carrier can expect new revenue generation through advertisements, and can provide rewards for viewing advertisements to terminal users who watched the advertisements.
  • FIG. 1 is a view schematically showing the configuration of an advertisement providing system according to an embodiment
  • FIG. 2 is a diagram schematically illustrating a configuration of a terminal applied to an embodiment.
  • FIG. 3 is a diagram schematically illustrating a configuration of a monitoring server applied to an embodiment.
  • FIG. 4 is a diagram schematically illustrating a configuration of an advertisement server applied to an embodiment.
  • 5 is a process for explaining an advertisement providing method according to an embodiment.
  • FIG. 1 is a diagram schematically illustrating a configuration of an advertisement providing system according to an exemplary embodiment.
  • an advertisement providing system includes a terminal 10, a packet processing server 20, a monitoring server 30, an authentication / billing server 40, an advertisement server 50, and a message server ( 60), the billing settlement server 70 may be included.
  • the terminal 10 is installed with an advertisement application, and requests the Internet connection to the packet processing server 20 in response to a user's request to receive a wireless data service.
  • the terminal 10 receives the activation message from the advertisement server 50, and activates (drives) the advertisement application based on the activation message,
  • the advertisement content is requested to the advertisement server 50 through the advertisement application, the advertisement content is downloaded from the advertisement server 50, and the downloaded advertisement content is reproduced to provide the advertisement to the user.
  • the advertisement content provided to the user may be implemented to be forcibly terminated by the user of the terminal 10 or may not be forcibly terminated.
  • the terminal 10 reports the result of playing the advertisement content to the advertisement server 50.
  • the terminal 10 may be implemented as a smartphone, a tablet PC, or the like.
  • the packet processing server 20 asks the authentication / billing server 40 whether the terminal 10 may allow the wireless data service.
  • the authentication request message is transmitted, and an authentication response message is received from the authentication and charging server 40 in response thereto.
  • the packet processing server 20 After analyzing the authentication response message received from the authentication / billing server 40, if the terminal 10 is identified as a terminal that may allow wireless data service, the packet processing server 20 connects to the Internet of the terminal 10. Allow.
  • the monitoring server 30 is installed between the packet processing server 20 and the authentication / billing server 40 to authenticate the terminal 10 requesting the Internet connection.
  • the packet processing server 20 and the authentication / billing server 40 are provided. It monitors and copies the authentication request / response message sent and received between, and transmits the copied authentication request / response message to the advertisement server 50.
  • the authentication / billing server 40 allows the terminal 10 to allow wireless data service using the user identification information (for example, a telephone number) included in the authentication request message received from the packet processing server 20. After confirming that the terminal may be given, the verification result is included in the authentication response message and transmitted to the packet processing server 20.
  • the user identification information for example, a telephone number
  • the advertisement server 50 analyzes the authentication request / response message received from the monitoring server 30 to extract user identification information (for example, a phone number), and uses the extracted user identification information to determine the corresponding terminal 10. Check if user of is subscribed to advertisement service. As a result of the check, when the user of the terminal 10 is subscribed to the advertisement service, an activation message for activating the advertisement application is transmitted to the terminal 10. In this case, the advertisement server 50 may transmit an activation message to the terminal 10 through interworking with the message server 60.
  • user identification information for example, a phone number
  • the advertisement server 50 transmits the advertisement content to the terminal 10 when the advertisement content is requested from the terminal 10, and downloads the advertisement content to the terminal 10.
  • the information on the information is transmitted to the billing settlement server 70 as compensation information.
  • the advertisement server 50 may include the received advertisement reproduction result together with the compensation information and transmit the same.
  • the billing settlement server 70 calculates and bills a usage amount generated according to the use of the wireless data service, calculates a compensation amount to be compensated to the user using the compensation information received from the advertisement server 50, and calculates a compensation amount from the use amount. Claim by subtraction.
  • FIG. 2 is a diagram schematically illustrating a configuration of a terminal applied to an embodiment.
  • the terminal 10 applied to an embodiment includes a wireless Internet access request unit 11, an activation message receiver 12, an application activator 13, an advertisement content download unit 14, and an advertisement content.
  • the playback unit 15 may be included.
  • the advertisement playback result transmission unit 16 may be further included.
  • the wireless Internet access request unit 11 requests an internet connection to the packet processing server 20 when a user requests to access a specific website or activates an application that requires interworking with a server in order to receive a wireless data service. .
  • the activation message receiver 12 receives an activation message sent by the advertisement server 50 to activate the advertisement application.
  • the application activation unit 13 activates the advertisement application based on the received activation message.
  • the advertisement content downloader 14 requests the advertisement content from the advertisement server 50 through the activated advertisement application, and downloads the advertisement content from the advertisement server 50 in response thereto.
  • the advertisement content player 15 reproduces the advertisement content downloaded from the advertisement server 50 through the advertisement content downloader 14 and provides the same to the user.
  • the advertisement reproduction result transmission unit 16 transmits and reports the reproduction result of the advertisement content through the advertisement content reproduction unit 15 to the advertisement server 50.
  • the advertisement playback result may include whether to view an advertisement, an advertisement viewing time, and the like.
  • FIG. 3 is a diagram schematically illustrating a configuration of a monitoring server applied to an embodiment.
  • the monitoring server 30 applied to an embodiment may include an authentication message copying unit 31 and an authentication message transmitting unit 33.
  • the authentication message copying unit 31 sends / receives an authentication request / response between the packet processing server 20 and the authentication / billing server 40 to authenticate whether the terminal 10 requesting the Internet connection may allow wireless data service. Monitor and copy the message.
  • the authentication message transmission unit 33 transmits the authentication message copied by the authentication message copying unit 31 to the advertisement server 50.
  • FIG. 4 is a diagram schematically illustrating a configuration of an advertisement server applied to an embodiment.
  • the advertisement server 50 may include an authentication message receiver 51, a user identification information extractor 52, an activation message transmitter 54, an advertisement content transmitter 55, The reward information transmitter 57 may be included.
  • the subscriber may further include an advertisement service subscriber identification unit 53 and an advertisement reproduction result receiver 56.
  • the authentication message receiver 51 receives an authentication request / response message from the monitoring server 30.
  • the user identification information extraction unit 52 analyzes the authentication request / response message received from the monitoring server 30 through the authentication message receiver 51 and extracts user identification information (for example, a phone number).
  • the advertisement service subscriber identification unit 53 confirms whether the user of the terminal 10 is an advertisement service subscriber using the user identification information extracted by the user identification information extraction unit 52.
  • the activation message transmitting unit 54 corresponds to the user identification information extracted by the user identification information extracting unit 52 when the user of the terminal 10 is the advertisement service subscriber as a result of the confirmation in the advertisement service subscriber identification unit 53.
  • the activation message for activating the advertisement application is transmitted to the terminal 10.
  • the activation message transmitter 54 preferably transmits the activation message to the terminal 10 through interworking with the message server 60.
  • the advertisement content transmission unit 55 When the advertisement content transmission unit 55 receives the activation message and receives the advertisement content from the terminal 10 that activated the advertisement application, the advertisement content transmission unit 55 transmits the advertisement content to the terminal 10 that requested the advertisement content.
  • the advertisement reproduction result receiving unit 56 receives an advertisement reproduction result from the terminal 10 which downloaded the advertisement content.
  • the reward information transmitter 57 transmits the information on the terminal 10 that downloaded the advertisement content as the reward information to the billing settlement server 70.
  • the compensation information transmitting unit 57 transmits the compensation information to the billing settlement server 70
  • the compensation information transmitting unit 57 reproduces the advertisement received from the terminal 10 through the advertisement reproduction result receiving unit 56.
  • the result may be transmitted together with the compensation information.
  • FIG. 5 is a flowchart illustrating an advertisement providing method according to an exemplary embodiment.
  • the terminal 10 requests an internet connection to the packet processing server 20 according to a user's request to use a wireless data service (S10).
  • S10 wireless data service
  • the packet processing server 20 which has been requested to access the Internet from the terminal 10 through the above-described process S10, asks whether the terminal 10 is a terminal which may allow the wireless data service.
  • the authentication request message is transmitted (S12).
  • the authentication / billing server 40 which has received the authentication request message from the packet processing server 20 through the above-described process S12 uses the user identification information (for example, a phone number) included in the authentication request message as a corresponding terminal. After confirming whether or not the terminal 10 may allow the wireless data service, the confirmation result is included in the authentication response message and transmitted to the packet processing server 20 (S14).
  • the user identification information for example, a phone number
  • the packet processing server 20 receiving the authentication response message from the authentication / charging server 40 through the above-described process S14 analyzes the authentication response message received from the authentication / charging server 40, and then the terminal 10 determines that the terminal 10 has received the authentication response message. If it is confirmed that the terminal may allow the wireless data service, the terminal 10 permits internet access.
  • the packet processing server 20 and the authentication / billing server 40 send and receive an authentication request / response message to each other to authenticate the terminal 10 through the above-described steps S12 and S14, the packet processing server 20 )
  • the monitoring server 30 installed between the authentication and the charging server 40 Monitor and copy the message (S16).
  • the authentication request / response message copied through the process S16 is transmitted to the advertisement server 50 (S18).
  • the advertisement server 50 receiving the authentication request / response message copied from the monitoring server 30 through the process S18 may analyze the authentication request / response message received from the monitoring server 30 to identify user identification information (eg, For example, a phone number) is extracted (S20).
  • user identification information eg, For example, a phone number
  • step S22 If the user of the corresponding terminal 10 is subscribed to the advertisement service as a result of checking in step S22, an activation message for activating the advertisement application to the corresponding terminal 10 using the user identification information extracted through the step S20. Transmit (S24).
  • the terminal 10 receiving the activation message from the advertisement server 50 through the process S24 activates the advertisement application based on the activation message (S26).
  • the terminal 10 When the advertisement application is activated through the process S26, the terminal 10 requests the advertisement content to the advertisement server 50 through the packet processing server 20 by the activated advertisement application (S28), and in response thereto.
  • the advertisement content is downloaded from the advertisement server 50 (S30).
  • the advertisement content downloaded from the advertisement server 50 is reproduced through the process S30 and provided to the user (S32).
  • the advertisement provided to the user may be provided with an advertisement before the user is provided with the wireless data service according to the processing speed in the mobile communication network, or may be provided with the advertisement while the user is provided with the wireless data service.
  • the terminal 10 After providing the advertisement content to the user through the above process S32, the terminal 10 transmits the advertisement reproduction result to the advertisement server 50 (S34).
  • the advertisement server 50 receiving the advertisement playback result from the terminal 10 through the process S34 transmits the compensation information for the corresponding terminal 10 to the billing settlement server 70 to compensate for the advertisement viewing. (S36).
  • the advertisement server 50 transmits the compensation information to the billing settlement server 70 as described above, the advertisement server 50 immediately sends the advertisement content to the terminal 10 to the billing settlement server 70.
  • Information about the terminal 10 that has downloaded the advertisement content may be transmitted as compensation information, and after receiving the advertisement reproduction result from the terminal 10, the terminal 10 that has downloaded the advertisement content to the billing settlement server 70.
  • the information and the advertisement reproduction result may be transmitted as reward information.
  • an activation message for activating the advertisement application is transmitted to the terminal 10 and installed in the terminal 10.
  • the terminal 10 attempts to connect to the Internet, otherwise, the terminal 10 automatically detects the application itself without the help of a mobile communication network.
  • the advertisement content may be requested and downloaded to the advertisement server 50 through the activated advertisement application.
  • Embodiments relate to systems and methods for providing advertisements.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention concerne un système et un procédé permettant de fournir une publicité, ledit procédé comprenant les étapes suivantes : un message d'authentification, qui est échangé entre un serveur de traitement de paquets et un serveur d'authentification/facturation, est copié et transmis à un serveur publicitaire pour authentifier un terminal qui a demandé un accès Internet au serveur de traitement de paquets ; le serveur publicitaire obtient des informations d'identification d'utilisateur en analysant le message d'authentification, puis transmet un message d'activation pour activer une application publicitaire au terminal concerné au moyen des informations d'identification d'utilisateur ; et le terminal active l'application publicitaire dès réception du message d'activation pour télécharger un contenu publicitaire à partir du serveur publicitaire, fournit celui-ci à un utilisateur et fournit un service de données sans fil, ce qui permet d'augmenter l'efficacité de la publicité par rapport à une publicité utilisant une bannière, de créer des attentes de nouveaux revenus au moyen de la publicité pour les opérateurs de réseau mobile, et de fournir une compensation pour visualiser la publicité à un utilisateur du terminal qui a visualisé la publicité.
PCT/KR2012/002505 2012-03-28 2012-04-04 Système et procédé permettant de fournir une publicité WO2013147355A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2012-0031618 2012-03-28
KR1020120031618A KR101434843B1 (ko) 2012-03-28 2012-03-28 광고 제공 시스템 및 방법

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WO2013147355A1 true WO2013147355A1 (fr) 2013-10-03

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11336426B2 (en) 2017-03-14 2022-05-17 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. Authenticated confirmation and activation message

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180094367A (ko) 2017-02-15 2018-08-23 삼성전자주식회사 대체 광고를 재생하는 디스플레이 장치 및 그 디스플레이 장치의 제어 방법

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036999A (ko) * 2000-04-04 2000-07-05 안영경 인터넷을 이용한 광고 방법 및 장치
KR20010078418A (ko) * 1999-04-20 2001-08-21 주진용 막간을 이용한 광고시스템 및 방법
KR20060031247A (ko) * 2004-10-08 2006-04-12 에스케이 텔레콤주식회사 무선인터넷 서비스의 메뉴 접속 전과 후의 광고 또는특정한 컨텐츠 정보 제공 시스템 및 방법
KR20060112630A (ko) * 2005-04-25 2006-11-01 강영익 Ｔｃｐ세션 가로채기를 이용한 광고 송출 시스템 및 방법
KR20100066093A (ko) * 2008-12-09 2010-06-17 주식회사 모비젠 풀브라우징 인터넷 접속 기능을 제공하는 이동통신단말기에대한 광고 시스템 및 방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010078418A (ko) * 1999-04-20 2001-08-21 주진용 막간을 이용한 광고시스템 및 방법
KR20000036999A (ko) * 2000-04-04 2000-07-05 안영경 인터넷을 이용한 광고 방법 및 장치
KR20060031247A (ko) * 2004-10-08 2006-04-12 에스케이 텔레콤주식회사 무선인터넷 서비스의 메뉴 접속 전과 후의 광고 또는특정한 컨텐츠 정보 제공 시스템 및 방법
KR20060112630A (ko) * 2005-04-25 2006-11-01 강영익 Ｔｃｐ세션 가로채기를 이용한 광고 송출 시스템 및 방법
KR20100066093A (ko) * 2008-12-09 2010-06-17 주식회사 모비젠 풀브라우징 인터넷 접속 기능을 제공하는 이동통신단말기에대한 광고 시스템 및 방법

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11336426B2 (en) 2017-03-14 2022-05-17 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. Authenticated confirmation and activation message

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KR101434843B1 (ko) 2014-09-03
KR20130109676A (ko) 2013-10-08

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