WO2013147355A1

WO2013147355A1 - System and method for providing advertisement

Info

Publication number: WO2013147355A1
Application number: PCT/KR2012/002505
Authority: WO
Inventors: 이영성; 이승호; 신원석; 김영상; 조원희
Original assignee: 주식회사 이루온
Priority date: 2012-03-28
Filing date: 2012-04-04
Publication date: 2013-10-03
Also published as: KR20130109676A; KR101434843B1

Abstract

The present invention relates to a system and a method for providing an advertisement, comprising: copying, in a monitoring server, an authentication message, which is exchanged between a packet processing server and an authentication/charging server, and transmitting same to an advertisement server, to authenticate a terminal which has requested Internet access from the packet processing server; the advertisement server obtaining user identification information by analyzing the authentication message, and then transmitting an activation message, for activating an advertisement application, to the relevant terminal by using the user identification information; and the terminal activating the advertisement application upon receiving the activation message, downloading advertisement content from the advertisement server, providing same to a user, and then providing a wireless data service, thereby increasing advertisement effectiveness compared to an advertisement using a banner, creating expectations for new revenue through the advertisement for mobile network operators, and providing compensation for viewing the advertisement to a terminal user who has viewed the advertisement.

Description

Ad delivery system and method

Embodiments relate to systems and methods for providing advertisements.

With the development of communication technology, the spread of smart phones, tablet PCs, etc. has spread, and users of smart phones, tablet PCs, etc. are rapidly increasing.

BACKGROUND ART Conventional wireless Internet advertisements using smartphones or tablet PCs are banner advertisements for outputting a banner including advertisement contents (images, videos, etc. including advertisement contents) to an Internet browser.

However, since the advertisement using the banner uses the portion of the web page to perform the advertisement, there is a problem that the effect of the advertisement is reduced in the terminal of which the screen size is limited.

In addition, since most of the conventional wireless Internet advertising using a smartphone or tablet PC is made through a web page, the portal site operator takes most of the advertising revenue.

Accordingly, there is a need for a mobile communication company to provide an advertisement to a terminal user and generate an advertising revenue accordingly.

According to an aspect of the present invention, when a terminal attempts to access a wireless Internet network to receive a wireless data service, the terminal may provide a wireless data service after providing an advertisement to a user by activating an advertisement application installed in the terminal. It is possible to provide an advertisement providing system and method.

In one embodiment, an advertisement providing system includes a terminal having an advertisement application installed thereon and requesting an internet connection from a packet processing server to receive a wireless data service; A monitoring server for monitoring and copying an authentication message exchanged between the packet processing server and an authentication / billing server to authenticate the terminal; And an advertisement server analyzing the authentication message received from the monitoring server, extracting user identification information, and transmitting an activation message for activating an advertisement application to the terminal using the extracted user identification information. Upon receiving the activation message, the advertisement application may be activated to download advertisement content from the advertisement server and provide the advertisement content to the user.

In one embodiment, a terminal includes: a wireless Internet access request unit requesting an Internet connection to a packet processing server to receive a wireless data service; An activation message receiving unit receiving an activation message for activating an advertisement application after the internet access request; An application activator for activating the advertisement application in response to receiving the activation message; An advertisement content download unit configured to download advertisement contents from an advertisement server according to activation of the advertisement application; And an advertisement content player for playing the downloaded advertisement content and providing the same to the user.

The monitoring server according to an embodiment is provided between the packet processing server and the authentication / billing server; An authentication message copying unit configured to monitor and copy an authentication message exchanged between the packet processing server and the authentication / billing server; And an authentication message transmitter for transmitting the copied authentication message to an advertisement server.

According to an embodiment of the present disclosure, an advertisement server includes an authentication message receiver configured to receive an authentication message from a monitoring server; A user identification information extracting unit which extracts user identification information by analyzing the authentication message; An active message transmitter for transmitting an activation message for activating an advertisement application to a terminal corresponding to the extracted user identification information; And an advertisement content transmitter for transmitting advertisement content to the terminal.

According to an exemplary embodiment, an advertisement providing method may include obtaining, at an advertisement server, an authentication message exchanged between the packet processing server and an authentication / billing server to authenticate a terminal requesting an internet connection to a packet processing server to receive a wireless data service. Obtaining an authentication message; An advertisement application activation process of activating an advertisement application installed in the terminal by using user identification information obtained by analyzing the authentication message in the advertisement server; And an advertisement providing process of downloading advertisement contents from the advertisement server and providing the advertisement contents to the user according to activation of the advertisement application.

According to the advertisement providing system and method according to an aspect of the present invention, since the advertisement is provided to the user by using the entire terminal screen before providing the wireless data service, the advertisement effect can be higher than that of the advertisement using the banner.

In addition, a mobile carrier can expect new revenue generation through advertisements, and can provide rewards for viewing advertisements to terminal users who watched the advertisements.

1 is a view schematically showing the configuration of an advertisement providing system according to an embodiment;

2 is a diagram schematically illustrating a configuration of a terminal applied to an embodiment.

3 is a diagram schematically illustrating a configuration of a monitoring server applied to an embodiment.

4 is a diagram schematically illustrating a configuration of an advertisement server applied to an embodiment.

5 is a process for explaining an advertisement providing method according to an embodiment.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a configuration of an advertisement providing system according to an exemplary embodiment.

Referring to FIG. 1, an advertisement providing system according to an embodiment includes a terminal 10, a packet processing server 20, a monitoring server 30, an authentication / billing server 40, an advertisement server 50, and a message server ( 60), the billing settlement server 70 may be included.

In this configuration, the terminal 10 is installed with an advertisement application, and requests the Internet connection to the packet processing server 20 in response to a user's request to receive a wireless data service.

As such, after requesting the internet connection to the packet processing server 20, the terminal 10 receives the activation message from the advertisement server 50, and activates (drives) the advertisement application based on the activation message, The advertisement content is requested to the advertisement server 50 through the advertisement application, the advertisement content is downloaded from the advertisement server 50, and the downloaded advertisement content is reproduced to provide the advertisement to the user.

As such, the advertisement content provided to the user may be implemented to be forcibly terminated by the user of the terminal 10 or may not be forcibly terminated.

The terminal 10 reports the result of playing the advertisement content to the advertisement server 50.

As described above, the terminal 10 may be implemented as a smartphone, a tablet PC, or the like.

When the terminal 10 requests the Internet connection to receive the wireless data service, the packet processing server 20 asks the authentication / billing server 40 whether the terminal 10 may allow the wireless data service. The authentication request message is transmitted, and an authentication response message is received from the authentication and charging server 40 in response thereto. After analyzing the authentication response message received from the authentication / billing server 40, if the terminal 10 is identified as a terminal that may allow wireless data service, the packet processing server 20 connects to the Internet of the terminal 10. Allow.

The monitoring server 30 is installed between the packet processing server 20 and the authentication / billing server 40 to authenticate the terminal 10 requesting the Internet connection. The packet processing server 20 and the authentication / billing server 40 are provided. It monitors and copies the authentication request / response message sent and received between, and transmits the copied authentication request / response message to the advertisement server 50.

The authentication / billing server 40 allows the terminal 10 to allow wireless data service using the user identification information (for example, a telephone number) included in the authentication request message received from the packet processing server 20. After confirming that the terminal may be given, the verification result is included in the authentication response message and transmitted to the packet processing server 20.

The advertisement server 50 analyzes the authentication request / response message received from the monitoring server 30 to extract user identification information (for example, a phone number), and uses the extracted user identification information to determine the corresponding terminal 10. Check if user of is subscribed to advertisement service. As a result of the check, when the user of the terminal 10 is subscribed to the advertisement service, an activation message for activating the advertisement application is transmitted to the terminal 10. In this case, the advertisement server 50 may transmit an activation message to the terminal 10 through interworking with the message server 60.

As such, after transmitting the activation message, the advertisement server 50 transmits the advertisement content to the terminal 10 when the advertisement content is requested from the terminal 10, and downloads the advertisement content to the terminal 10. The information on the information is transmitted to the billing settlement server 70 as compensation information. In this case, when the advertisement server 50 receives the advertisement reproduction result from the terminal 10, the advertisement server 50 may include the received advertisement reproduction result together with the compensation information and transmit the same.

The billing settlement server 70 calculates and bills a usage amount generated according to the use of the wireless data service, calculates a compensation amount to be compensated to the user using the compensation information received from the advertisement server 50, and calculates a compensation amount from the use amount. Claim by subtraction.

Referring to FIG. 2, the terminal 10 applied to an embodiment includes a wireless Internet access request unit 11, an activation message receiver 12, an application activator 13, an advertisement content download unit 14, and an advertisement content. The playback unit 15 may be included. In addition, the advertisement playback result transmission unit 16 may be further included.

The wireless Internet access request unit 11 requests an internet connection to the packet processing server 20 when a user requests to access a specific website or activates an application that requires interworking with a server in order to receive a wireless data service. .

The activation message receiver 12 receives an activation message sent by the advertisement server 50 to activate the advertisement application.

When the application activator 13 receives the activation message from the advertisement server 50 through the activation message receiver 12, the application activation unit 13 activates the advertisement application based on the received activation message.

The advertisement content downloader 14 requests the advertisement content from the advertisement server 50 through the activated advertisement application, and downloads the advertisement content from the advertisement server 50 in response thereto.

The advertisement content player 15 reproduces the advertisement content downloaded from the advertisement server 50 through the advertisement content downloader 14 and provides the same to the user.

The advertisement reproduction result transmission unit 16 transmits and reports the reproduction result of the advertisement content through the advertisement content reproduction unit 15 to the advertisement server 50. Here, the advertisement playback result may include whether to view an advertisement, an advertisement viewing time, and the like.

Referring to FIG. 3, the monitoring server 30 applied to an embodiment may include an authentication message copying unit 31 and an authentication message transmitting unit 33.

The authentication message copying unit 31 sends / receives an authentication request / response between the packet processing server 20 and the authentication / billing server 40 to authenticate whether the terminal 10 requesting the Internet connection may allow wireless data service. Monitor and copy the message.

The authentication message transmission unit 33 transmits the authentication message copied by the authentication message copying unit 31 to the advertisement server 50.

Referring to FIG. 4, the advertisement server 50 according to an embodiment may include an authentication message receiver 51, a user identification information extractor 52, an activation message transmitter 54, an advertisement content transmitter 55, The reward information transmitter 57 may be included. In addition, the subscriber may further include an advertisement service subscriber identification unit 53 and an advertisement reproduction result receiver 56.

The authentication message receiver 51 receives an authentication request / response message from the monitoring server 30.

The user identification information extraction unit 52 analyzes the authentication request / response message received from the monitoring server 30 through the authentication message receiver 51 and extracts user identification information (for example, a phone number).

The advertisement service subscriber identification unit 53 confirms whether the user of the terminal 10 is an advertisement service subscriber using the user identification information extracted by the user identification information extraction unit 52.

The activation message transmitting unit 54 corresponds to the user identification information extracted by the user identification information extracting unit 52 when the user of the terminal 10 is the advertisement service subscriber as a result of the confirmation in the advertisement service subscriber identification unit 53. The activation message for activating the advertisement application is transmitted to the terminal 10. In this case, the activation message transmitter 54 preferably transmits the activation message to the terminal 10 through interworking with the message server 60.

When the advertisement content transmission unit 55 receives the activation message and receives the advertisement content from the terminal 10 that activated the advertisement application, the advertisement content transmission unit 55 transmits the advertisement content to the terminal 10 that requested the advertisement content.

The advertisement reproduction result receiving unit 56 receives an advertisement reproduction result from the terminal 10 which downloaded the advertisement content.

The reward information transmitter 57 transmits the information on the terminal 10 that downloaded the advertisement content as the reward information to the billing settlement server 70.

As such, when the compensation information transmitting unit 57 transmits the compensation information to the billing settlement server 70, the compensation information transmitting unit 57 reproduces the advertisement received from the terminal 10 through the advertisement reproduction result receiving unit 56. The result may be transmitted together with the compensation information.

5 is a flowchart illustrating an advertisement providing method according to an exemplary embodiment.

First, the terminal 10 requests an internet connection to the packet processing server 20 according to a user's request to use a wireless data service (S10).

The packet processing server 20, which has been requested to access the Internet from the terminal 10 through the above-described process S10, asks whether the terminal 10 is a terminal which may allow the wireless data service. The authentication request message is transmitted (S12).

The authentication / billing server 40 which has received the authentication request message from the packet processing server 20 through the above-described process S12 uses the user identification information (for example, a phone number) included in the authentication request message as a corresponding terminal. After confirming whether or not the terminal 10 may allow the wireless data service, the confirmation result is included in the authentication response message and transmitted to the packet processing server 20 (S14).

The packet processing server 20 receiving the authentication response message from the authentication / charging server 40 through the above-described process S14 analyzes the authentication response message received from the authentication / charging server 40, and then the terminal 10 determines that the terminal 10 has received the authentication response message. If it is confirmed that the terminal may allow the wireless data service, the terminal 10 permits internet access.

On the other hand, when the packet processing server 20 and the authentication / billing server 40 send and receive an authentication request / response message to each other to authenticate the terminal 10 through the above-described steps S12 and S14, the packet processing server 20 ) Between the packet processing server 20 and the authentication / billing server 40 to authenticate the terminal 10, the monitoring server 30 installed between the authentication and the charging server 40 Monitor and copy the message (S16).

The authentication request / response message copied through the process S16 is transmitted to the advertisement server 50 (S18).

The advertisement server 50 receiving the authentication request / response message copied from the monitoring server 30 through the process S18 may analyze the authentication request / response message received from the monitoring server 30 to identify user identification information (eg, For example, a phone number) is extracted (S20).

After that, it is checked whether the user of the corresponding terminal 10 is subscribed to the advertisement service using the user identification information extracted in the process S20 (S22).

If the user of the corresponding terminal 10 is subscribed to the advertisement service as a result of checking in step S22, an activation message for activating the advertisement application to the corresponding terminal 10 using the user identification information extracted through the step S20. Transmit (S24).

The terminal 10 receiving the activation message from the advertisement server 50 through the process S24 activates the advertisement application based on the activation message (S26).

When the advertisement application is activated through the process S26, the terminal 10 requests the advertisement content to the advertisement server 50 through the packet processing server 20 by the activated advertisement application (S28), and in response thereto. The advertisement content is downloaded from the advertisement server 50 (S30).

Thereafter, the advertisement content downloaded from the advertisement server 50 is reproduced through the process S30 and provided to the user (S32).

As such, the advertisement provided to the user may be provided with an advertisement before the user is provided with the wireless data service according to the processing speed in the mobile communication network, or may be provided with the advertisement while the user is provided with the wireless data service.

After providing the advertisement content to the user through the above process S32, the terminal 10 transmits the advertisement reproduction result to the advertisement server 50 (S34).

The advertisement server 50 receiving the advertisement playback result from the terminal 10 through the process S34 transmits the compensation information for the corresponding terminal 10 to the billing settlement server 70 to compensate for the advertisement viewing. (S36).

When the advertisement server 50 transmits the compensation information to the billing settlement server 70 as described above, the advertisement server 50 immediately sends the advertisement content to the terminal 10 to the billing settlement server 70. Information about the terminal 10 that has downloaded the advertisement content may be transmitted as compensation information, and after receiving the advertisement reproduction result from the terminal 10, the terminal 10 that has downloaded the advertisement content to the billing settlement server 70. The information and the advertisement reproduction result may be transmitted as reward information.

As described above, in one embodiment, when the user of the terminal 10 requesting the Internet access is subscribed to the advertisement service, an activation message for activating the advertisement application is transmitted to the terminal 10 and installed in the terminal 10. Although an embodiment of activating an advertising application has been described, the terminal 10 attempts to connect to the Internet, otherwise, the terminal 10 automatically detects the application itself without the help of a mobile communication network. After activation, the advertisement content may be requested and downloaded to the advertisement server 50 through the activated advertisement application.

Although the present invention described above has been described with reference to the embodiments illustrated in the drawings, this is merely exemplary and will be understood by those skilled in the art that various modifications and variations can be made therefrom. . However, such modifications should be considered to be within the technical protection scope of the present invention. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

Embodiments relate to systems and methods for providing advertisements.

Claims

A terminal having an advertisement application installed therein and requesting an internet connection to a packet processing server to receive a wireless data service;

A monitoring server for monitoring and copying an authentication message exchanged between the packet processing server and an authentication / billing server to authenticate the terminal; And

An advertisement server analyzing the authentication message received from the monitoring server, extracting user identification information, and transmitting an activation message for activating an advertisement application to the terminal using the extracted user identification information,

The terminal activates the advertisement application in response to receiving the activation message and downloads the advertisement content from the advertisement server and provides the advertisement content to the user.
A wireless internet access request unit which requests internet access to a packet processing server to receive a wireless data service;

An activation message receiving unit receiving an activation message for activating an advertisement application after the internet access request;

An application activator for activating the advertisement application in response to receiving the activation message;

An advertisement content download unit configured to download advertisement contents from an advertisement server according to activation of the advertisement application; And

A terminal comprising an advertisement content playback unit for playing the downloaded advertising content to provide to the user.
The method of claim 2,

The terminal further comprises an advertisement reproduction result transmission unit for transmitting the reproduction result of the advertisement content to the advertisement server.
It is installed between the packet processing server and the authentication / billing server;

An authentication message copying unit configured to monitor and copy an authentication message exchanged between the packet processing server and the authentication / billing server; And

Monitoring server including an authentication message transmission unit for transmitting the copied authentication message to the advertisement server.
An authentication message receiver for receiving an authentication message from the monitoring server;

A user identification information extracting unit which extracts user identification information by analyzing the authentication message;

An active message transmitter for transmitting an activation message for activating an advertisement application to a terminal corresponding to the extracted user identification information; And

Advertising server including an advertising content transmission unit for transmitting the advertising content to the terminal.
The method of claim 5,

The advertisement server further comprises a reward information transmission unit for transmitting the reward information for the terminal for downloading the advertisement content to the billing settlement server.
The method of claim 5,

The advertisement server further comprises an advertisement reproduction result receiving unit for receiving an advertisement reproduction result from the terminal.
An authentication message securing step of securing, at an advertisement server, an authentication message exchanged between the packet processing server and the authentication / billing server to authenticate a terminal requesting an internet connection to a packet processing server to receive a wireless data service;

An advertisement application activation process of activating an advertisement application installed in the terminal by using user identification information obtained by analyzing the authentication message in the advertisement server; And

And an advertisement providing process of downloading the advertisement content from the advertisement server and providing the advertisement content to the user according to activation of the advertisement application.
The method of claim 8, wherein the acquiring of the authentication message comprises:

Requesting a connection from the terminal to the packet processing server;

Monitoring and copying, from a monitoring server, an authentication message exchanged between the packet processing server and an authentication / billing server to authenticate the terminal according to the access request; And

And transmitting the copied authentication message to an advertisement server.
The method of claim 8, wherein the advertising application activation process,

Extracting user identification information by analyzing the authentication message in the advertisement server;

Transmitting an activation message for activating an advertisement application to the terminal corresponding to the extracted user identification information; And

Activating an advertisement application in response to receiving the activation message at the terminal.
The method of claim 8, wherein the advertisement providing process,

Downloading advertisement content from the advertisement server according to activation of the advertisement application; And

And providing the user with the downloaded advertisement content.
The method of claim 8, further comprising: providing the downloaded advertisement content to the user and transmitting the result to the advertisement server.
The method of claim 8, further comprising: transmitting, by the advertisement server, the advertisement content to the terminal, and transmitting reward information about the terminal to a billing settlement server.