KR101532877B1 - Advertisment service server and system for providing advertisement to the user terminal through wireless access point - Google Patents

Advertisment service server and system for providing advertisement to the user terminal through wireless access point Download PDF

Info

Publication number
KR101532877B1
KR101532877B1 KR1020140057934A KR20140057934A KR101532877B1 KR 101532877 B1 KR101532877 B1 KR 101532877B1 KR 1020140057934 A KR1020140057934 A KR 1020140057934A KR 20140057934 A KR20140057934 A KR 20140057934A KR 101532877 B1 KR101532877 B1 KR 101532877B1
Authority
KR
South Korea
Prior art keywords
user terminal
service
service user
information
wireless router
Prior art date
Application number
KR1020140057934A
Other languages
Korean (ko)
Inventor
안인구
김우석
Original Assignee
플러스기술주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 플러스기술주식회사 filed Critical 플러스기술주식회사
Priority to KR1020140057934A priority Critical patent/KR101532877B1/en
Priority to PCT/KR2015/003862 priority patent/WO2015174644A1/en
Application granted granted Critical
Publication of KR101532877B1 publication Critical patent/KR101532877B1/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks

Abstract

The present invention provides a method for providing information through a wireless router, comprising the steps of: analyzing an external connection request packet of a service user terminal through a wireless router to obtain at least one of a model name and a telecommunication company of the service user terminal; identifying information to be provided for the service user terminal based on at least one of the model name and the communication company of the service user terminal; and providing the identified information for the service user terminal through a push service.

Description

TECHNICAL FIELD [0001] The present invention relates to a system for providing an advertisement to a user terminal through a wireless router and an advertisement service providing server.

In the following embodiments, a service providing server provides a advertisement to a user terminal through a wireless router. More specifically, when a user requests a web page through a wireless router, To a user terminal via a wireless router.

A very large number of access points (APs) are used in our society. In general, wireless routers are used both publicly or exclusively in various public institutions or businesses as well as in wireless routers used in the home. Wireless routers used in homes typically connect to Internet services installed in the home through a specific carrier. There are telecom service providers (KT, SKT, LGT, etc.) that provide both Internet service and communication service. The wireless router is generally connected to an existing Internet network by wire, and is generally connected wirelessly with a mobile terminal (hereinafter, referred to as a user terminal) represented by a smart phone or the like, but both may be wirelessly connected.

The development of free wireless communication access service through wireless router allows free access to the Internet anywhere wirelessly, which brings great benefits and development to society, and it is an important communication infrastructure that is the basis of the information communication society in the future. There is a need for a system that provides new information based on already popularized wireless routers.

The present invention aims at providing a customized advertisement by acquiring information of a user terminal requesting a web page through a wireless router and providing advertisement.

According to embodiments, when a user terminal accesses the Internet through a wireless router, it analyzes the connection request packet without additional information and provides information related to the user terminal.

In addition, embodiments of the present invention aim to provide advertisements for a combined product by comparing a communication company of a user terminal with a company providing the Internet.

According to one embodiment, a method of providing information via a wireless router in a service provision server is provided. The method of providing information includes analyzing an external connection request packet of a service user terminal through the wireless router to obtain at least one of a model name and an affiliate communication company of the service user terminal, Identifying an information to be provided to the service user terminal based on at least one of the service user terminal and the subscription service provider, and providing the identified information to the service user terminal through a push service.

According to one embodiment, the step of acquiring at least one of a model name and an affiliate communication company of the service user terminal by analyzing an external connection request packet of the service user terminal through the wireless router may include receiving a TCP port number 80, and obtaining at least one of the model name of the service user terminal and the affiliate communication company by referring to the UA field of the identified packet.

According to one aspect of the present invention, the step of obtaining at least one of the model name and the affiliate communication company of the service user terminal by referring to the UA field of the identified packet may include analyzing the UA field of the identified packet to determine the model name of the service user terminal And acquiring an affiliate communication company of the service user terminal from the last alphabet of the model name of the obtained service user terminal.

According to another aspect, the step of obtaining at least one of the model name and the affiliate communication company of the service user terminal by referring to the UA field of the identified packet includes: if the UA field of the identified packet includes "iPhone & Identifying the model name of the service user terminal as "iPhone ", and obtaining an OS version of the service user terminal from a string after" iPhone " in the UA field of the identified packet.

According to one embodiment, the method for providing information through the wireless router in the service providing server may further include the step of maintaining the model name and the release date of the user terminal in the terminal information database. The step of identifying information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the affiliate communication company may further include the step of identifying the service user terminal by referring to the model name of the service user terminal and the terminal information database, Checking the release date of the user terminal, and searching for an advertisement page related to the new model of the model name of the service user terminal when the release date of the service user terminal is before a predetermined number of days from today. The step of providing the identified information to the service user terminal through the push service may include providing the service user terminal with an advertisement page related to the searched new model through the push service.

According to one aspect of the present invention, the terminal information database further stores an advertisement page related to a new model of the model name of the user terminal corresponding to the model name of the user terminal, and further stores an advertisement page related to the new model of the model name of the service user terminal The searching step may include searching for an advertisement page related to the new model of the model name of the service user terminal by referring to the terminal information database.

According to one aspect of the present invention, the step of identifying information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the affiliate communication company includes the steps of: And searching for an advertisement page related to a combined product related to the service user terminal and the service providing server when the service user terminal is not a communication company, and providing the identified information to the service user terminal through a push service, And providing the service user terminal with an advertisement page regarding the searched combined product through a push service.

According to one embodiment, the step of providing the identified information to the service user terminal through a push service includes: obtaining a source IP address and a source port number from the external connection request packet; Generating an HTTP response packet with the source port number as a destination port address and the identified information as a payload, and transmitting the generated HTTP response packet to the service user terminal .

According to an embodiment of the present invention, the method includes analyzing the external connection request packet to obtain line information of the service user terminal, and determining a service key of the service user terminal using the service information of the service user terminal and the model name of the service user terminal And generating a value.

According to one aspect of the present invention, the step of identifying information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the affiliate communication company includes the steps of: identifying a point corresponding to the line information; And generating an advertisement page using the line information while displaying the line information.

According to another aspect of the present invention, the step of providing the identified information to the service user terminal through the push service includes determining whether a service key value of the service user terminal is stored in the advertisement management database, Providing the identified information to the service user terminal through a push service when the service key value is not stored in the advertisement management database and storing the service key value of the service user terminal in the advertisement management database; And if the service key value of the service user terminal is stored in the advertisement management database, providing the identified information to the service user terminal.

In this case, the identified information includes a selection regarding an advertisement display for a certain period, and when receiving the selection from the service user terminal, the predetermined period corresponding to the service key value is set as an advertisement restriction period to the advertisement management database The method may further include the step of storing.

According to one aspect of the present invention, the advertisement restriction period stored in the advertisement management database may decrease with time, and may delete the service key value from the advertisement management database when the value falls below zero.

According to another aspect of the present invention, when providing the identified information to the service user terminal through a push service and storing the service key value of the service user terminal in the advertisement management database, And setting the period to a preset value.

According to embodiments, when the user terminal accesses the Internet through the wireless router, the access request packet may be analyzed without additional information to provide information related to the user terminal.

In addition, embodiments may provide advertisements for a combined product by comparing a communication company of a user terminal with a company providing the Internet.

1 illustrates a system for providing information through a wireless router according to an exemplary embodiment of the present invention.
FIG. 2 is a flowchart illustrating an operation of each component in an information providing system according to an embodiment.
3 is a flow diagram of a method for providing information via a wireless router in accordance with an embodiment.
4 is a diagram for explaining a layer-by-layer packet for acquiring information of a user terminal in a method of providing information according to an embodiment.
5 is a diagram for explaining extracted data by analyzing a packet according to an embodiment.
6 is a diagram for explaining a user agent including user terminal information.
7 is a block diagram for explaining a service providing server according to an embodiment.

It is to be understood that the specific structural or functional descriptions of embodiments of the present invention disclosed herein are presented for the purpose of describing embodiments only in accordance with the concepts of the present invention, May be embodied in various forms and are not limited to the embodiments described herein.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the meaning of the context in the relevant art and, unless explicitly defined herein, are to be interpreted as ideal or overly formal Do not.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings.

1 illustrates a system for providing information through a wireless router according to an exemplary embodiment of the present invention.

1, an information providing system according to an embodiment includes user terminals 111, 112 and 113, a wireless router 120, a communication server 140, a service providing server 150 and a web server 160 .

The user terminal means a portable terminal which is often called a "smart phone" and is capable of multimedia processing, but is not limited thereto. For example, the user terminal may be a smart pad, a PDA, a tablet PC, a notebook, an ultrabook, a laptop computer, and the like. The user terminals 111, 112, and 113 can display the received information or processed information through the configuration of the display unit or the like, or display the audible information through a configuration such as a speaker. When the user terminal 111, 112, 113 accesses the web server 160 on the Internet, the received HTML information is converted into audiovisual information in a web page format and the audiovisual information is displayed in a web browser . The user terminals 111, 112 and 113 access various types of information (HTML information) stored in the web server 160 by accessing a web server 160 having an IP corresponding to various domains input from the web browser, .

The user terminals 111, 112, and 113 may be connected to other communication devices, including the wireless router 120, to transmit or receive information. However, the user terminals 111, 112, May preferably be connected to the router (120). According to one embodiment, a user terminal may transmit a packet requesting a web page to a communication server 140 connected to the network 130 via a wireless router. That is, a user terminal connected to the network 130 through the wireless router can request a page access to the web server through the wireless router.

The wireless router 120 generally refers to a wireless repeater called an Access Point (AP), but is not limited thereto. The wireless router 120 has a function of allowing a plurality of terminals to access the Internet by allocating a virtual IP to all of a plurality of terminals when a single designated IP is accessed by a plurality of terminals. The wireless router 120 has a certain service area that the user terminal can access. Hereinafter, such a service area is referred to as a wireless region of the wireless router 120. The wireless range differs from device to device, but is typically around a few tens of meters. The communication method in the wireless area is generally, but not exclusively, a wireless standard method called Wi-Fi. Any other technique that enables wireless communication access at the user terminal may also be used.

The wireless router 120 may function to relay the transmission and reception of information between the user terminals 111, 112 and 113 and the network 130 including the communication server 140. That is, the information transmitted from the user terminal is wirelessly transmitted to the communication server 140, and the information transmitted from the communication server 140 can be received by wire or wirelessly and transmitted to the user terminal wirelessly . Thus, the term "wireless" of a wireless router refers to wireless communication with a user terminal and is preferably wired to the network 130 but may also be wirelessly connected.

The wireless router 120 according to one embodiment is a conventional wireless router 120 used in the industry. This means that it is not necessary to add an additional function to the existing wireless router 120 to insert the advertisement information. That is, in the present invention, the wireless router 120 merely transmits / receives information from / to the user terminals 111, 112, and 113 and the communication server 140 and does not perform any other processing, The information of the user terminal can be used as it is and the cost for constructing the system can be greatly reduced.

According to an exemplary embodiment, the wireless router may set a password and allow the user terminal that inputs the password to access the network through the wireless router. According to another embodiment, the MAC IDs of the NICs attached to the terminals are registered in advance in the wireless router, and when the registered user terminals attempt to connect to the wireless router, connection is allowed, and when the MAC ID is registered A user terminal that is not allowed to use a method that does not allow a connection can be used. According to another embodiment of the present invention, a unique identifier (SSID) of a wireless router, which has been used in the past by the user terminal and has used the wireless router, and a password input by the user terminal are stored in the Wifi network of the user terminal If the unique identifier (SSID) of the wireless router is recognized, the wireless router automatically transmits the stored password of the wireless router, and the wireless router allows a connection after confirming the received password.

The connection request of the network 130 transmitted from the user terminals 111, 112 and 113 may be transmitted to the service providing server 150 connected to the communication server 140 via the wireless router 120. Here, the connection request can be transmitted in the form of a packet conforming to the communication standard.

The communication server 140 may relay information between the wireless router 120 and the web server 160 through the wired / wireless communication connection. The communication server 140 may include a plurality of servers for transmitting and receiving (relaying) the function information. For example, the functional servers of the communication server 140 include a DNS relay server for converting the domain input from the user terminal to IP and returning it, and a web relay server for requesting / receiving HTML information from the web server 160 But are not limited thereto.

The service providing server 150 according to an embodiment may be connected to the communication server 140 to acquire user terminal information. According to one aspect, the service providing server may be included in the communication server.

The user terminal information can be acquired by analyzing the connection request packet to the web page of the user terminal. According to one embodiment, the user terminal information may include at least one of a model name of the user terminal and a communication company to which the user terminal subscribes. At this time, the model name of the user terminal and the communication company to which the user terminal subscribes can analyze 80 port packet of the request packet and grasp it. The details of the packet will be described in detail with reference to FIG.

According to one embodiment, the service providing server may include a database including the model name of the user terminal and the communication company information. Accordingly, the service providing server can compare the acquired user terminal information with the information stored in the database to find the corresponding information. At this time, information to be provided to the user terminal can be identified according to the corresponding information.

According to an exemplary embodiment, the information to be provided to the user terminal may be an advertisement related to a new model of the user terminal, an advertisement related to the movement of a communication carrier, an advertisement for a combined goods service, or the like.

The web server 160 according to an exemplary embodiment of the present invention is a server that operates a web page that the user terminal desires to access. For example, it could be a web server running a portal site such as Naver, Yahoo, Daum, Google, etc. According to a preferred embodiment of the present invention, the advertisement information is not provided through a web server, but may be provided by a communication company providing a wireless Internet.

When the user terminal accesses the wireless router, the user terminal can provide a service for transmitting a specific company advertisement, advertisement, and other information by using the push service regardless of the affiliated communication company.

A push service is a service that provides new information to a user without a user's search operation. Just by accessing a website that provides information by means of a push service, information about items or topics selected by the user is automatically provided, so that desired information can be provided without time and effort.

FIG. 2 is a flowchart illustrating an operation of each component in an information providing system according to an embodiment.

Referring to FIG. 2, a method of acquiring terminal information of a user terminal connected to a network through a wireless router is obtained by a service providing server of a communication company providing the Internet.

In step 211, the user terminal may request the connection to the web page to the communication server 230 via the wireless router 220. [ According to one embodiment, the user terminal may send an external connection request packet to the communication server. Here, the external connection request packet may be a packet composed of a layer of a TCP packet, an IP packet, and an Ethernet packet. The flow of such a packet can be referred to as traffic.

In step 212, the service providing server may obtain the terminal information by analyzing the connection request packet transmitted by the user terminal. According to one side, traffic can be uploaded by binding traffic to memory. At this time, the service providing server can analyze the signature of the packet by parsing only the necessary content in the traffic. According to one aspect, the terminal information may include at least one of a model name of a user terminal and a communication company to which the user terminal subscribes. At this time, the model name of the user terminal and the communication company to which the user terminal subscribes can analyze 80 port packet of the request packet and grasp it. The structure of the packet is described in detail in FIG.

In step 213, the service providing server 240 can identify the advertisement information corresponding to the user terminal through the information stored in the database and the connection request packet. According to one embodiment, the advertisement information corresponding to the user terminal may be advertisement information suggesting exchange with the new model corresponding to the model of the user terminal. According to one aspect of the present invention, the service providing server stores the model name and the release date information of the user terminal in the database and compares the model name and the release date information with the acquired model name through the connection request packet to obtain the release date of the corresponding model. Therefore, if the release date has passed a predetermined time, an advertisement suggesting exchange to the new model can be identified and transmitted. At this time, the predetermined time may preferably be two years, which is a contract period with the communication company.

According to one embodiment, in the case where the affiliated communication company of the user terminal is different from the communication company providing the Internet to the wireless router, the step of identifying the advertisement information corresponding to the user terminal may identify the advertisement information of the combined article of the communication company . For example, when the user terminal is subscribed to the communication service of the company A and the wireless router provides the Internet service of the company B, the service providing server identifies advertisement information promoting the benefit of the case of moving to the communication service of the company B . For example, if the user terminal is subscribed to the communication service of the company B and the wireless router also provides the Internet service of the company B but the subscriber does not receive the benefit of the combined product, Can be identified.

According to one embodiment, the service providing server 240 analyzes the external connection request packet transmitted from the user terminal to obtain the line information, and generates the service key value of the service user terminal using the line information and the model name of the user terminal can do. According to one aspect of the present invention, identifying the information to be provided to the user terminal can generate an advertisement page using the line information while confirming the point corresponding to the line information and displaying the line information. According to one aspect of the present invention, when identifying information to be provided to a user terminal, a point corresponding to line information can be identified, and an advertisement page using line information can be generated while displaying line information. For example, you can check your membership points when you connect to a wireless router that connects to A's Wi-Fi service. At this time, the advertisement can be provided using the member points. For example, the user's membership point of the user terminal connected to the wireless router is 1000 points, and if 1000 points are used, it is possible to create an advertisement page that can be exchanged with a new terminal.

According to one embodiment, the service providing server can check the local information using the IP address, and generate an advertisement page for introducing the promotional event in progress at the mobile phone agency together with the mobile phone agency information of the local area.

According to one aspect, it may be determined whether the service key value of the service user terminal is stored in the advertisement management database. When the service key value of the service user terminal is not stored in the advertisement management database, the identified information may be provided to the service user terminal through the push service, and the service key value of the service user terminal may be stored in the advertisement management database. When the service key value of the service user terminal is stored in the advertisement management database, it may not provide the identified information to the service user terminal.

According to one embodiment, the identified information may include a selection regarding the advertisement viewing for a certain period of time. In this case, when receiving a selection regarding advertisement viewing from the service user terminal for a predetermined period, a certain period corresponding to the service key value may be stored in the advertisement management database as the advertisement restriction period. For example, if a service user terminal receives a selection regarding advertisement viewing for seven days, the advertisement restriction database may store the advertisement restriction period for seven days as the service key value in the advertisement management database. According to one aspect, the advertisement restriction period stored in the advertisement management database decreases with time, and when the value falls to 0, the service key value can be deleted from the advertisement management database.

According to an exemplary embodiment, for a 7-day advertisement restriction period, 80 lines can be received and the line can be authenticated by interworking with CILOC managing IP information in 80 packets and line ID of a communication company.

According to one embodiment, a referer value may be utilized to redirect only the first page when running an application at a user terminal. Here, the referrer refers to a trail of a user visiting each site through a hyperlink when surfing the World Wide Web with a Web browser. According to one side, if there is a referrer, the page can be pushed only when the page is not pushed and there is no referrer. Therefore, the advertisement page can be exposed only when the application is first run.

According to one embodiment, when the identified information is provided to the service user terminal through the push service and the service key value of the service user terminal is stored in the advertisement management database, the advertisement restriction period is set to a preset value .

In step 214, the service providing server 240 may provide the identified advertisement information to the user terminal. According to one embodiment, the service providing server can provide the identified information through the push service.

3 is a flow diagram of a method for providing information via a wireless router in accordance with an embodiment.

Referring to FIG. 3, a method of providing advertisement information to a user terminal in a service providing server can be known.

In step 310, the service providing server may obtain the user terminal information by analyzing the connection request packet transmitted from the user terminal. According to an embodiment, the service providing server may analyze at least one of a model name of the service user terminal and an affiliate communication company by analyzing an external connection request packet of the service user terminal through the wireless router. According to one embodiment, the external connection request packet may be a packet of a message requesting a network connection through a user terminal to connect to a web page.

According to an exemplary embodiment, the step 310 may acquire the information of the user terminal through the packet having the TCP port number 80 among the external connection request packets. At this time, it is possible to obtain at least one of the model name of the service user terminal and the affiliate communication company by referring to the User Agent (UA) field of the identified packet.

In step 320, the service providing server can identify information to be provided to the user terminal based on the user terminal information. According to an exemplary embodiment, information to be provided to the service user terminal may be identified based on at least one of a model name of the service user terminal and an affiliate communication company.

According to an embodiment, when the affiliate communication company of the service user terminal is not a communication company of the service providing server, the advertisement page related to the service related user associated with the service user terminal and the service providing server may be searched. For example, if an affiliate communication company of the service user terminal is A and a communication company of the service providing server is B, an advertisement page related to a combined product including a benefit of transferring the affiliate communication company of the user terminal to the B company, A database of < / RTI > Thus, the service providing server can search the database for advertisement pages related to the service user terminal and the service related to the service providing server.

In step 330, the service providing server may provide the information identified in step 320 to the user terminal. According to one embodiment, the service providing server can provide the advertisement information to the user terminal through the push service. Here, the push service is a technology adopted in an Internet browser (for example, Netscape, Explorer, etc.), and is a service that provides new information to a user without a search operation of the user. By simply accessing a website that provides information by means of a push service, the user can be provided with desired information without time and effort.

According to one embodiment, step 330 obtains the source IP address and the source port number from the external connection request packet, and uses the source IP address as the destination IP address and the source port number as the destination port address, It is possible to generate an HTTP response packet to be loaded. Here, the payload is a component of a packet, and a packet may include a header and a payload. The header contains the values required by the protocol to process the communication procedures, such as the address of the sender and receiver, information for error detection, and the payload can contain the data to be transmitted. In the external connection request packet, the source IP address is an address for receiving the advertisement information provided by the service providing server, and thus can be the destination IP address of the HTTP response packet. Similarly, the source port number of the request packet, which is the address of the user terminal, may be the destination port address of the HTTP response packet.

According to an embodiment, a push service can be provided by transmitting the generated HTTP response packet to a service user terminal.

According to one aspect of the present invention, an advertisement page related to a combined product related to a service user terminal and a service providing server can be provided to a service user terminal through a push service.

According to an embodiment, a method of providing advertisement information to a user terminal in a service providing server may further include maintaining a model name and a release date of the user terminal in a terminal information database. The terminal information database can store the model name and release date of all the released user terminals. Accordingly, the release date of the service user terminal can be confirmed by referring to the model name of the service user terminal and the terminal information database. If the release date of the verified service user terminal is less than a predetermined number of days from today, the advertisement page related to the new model of the service user's model can be searched. For example, a predetermined number of days may be two years, since a contract is typically signed for two years. As another example, the predetermined number of days may be a cycle of replacing the smartphone on average. The service providing server can provide an advertisement page related to the searched new model to the service user terminal through the push service.

According to one embodiment, the terminal information database may further maintain an advertisement page related to the new model corresponding to the model of the user terminal, corresponding to the model name of the user terminal. For example, if the model of the user terminal is Samsung Galaxy Note 1, it is possible to maintain the advertisement page about the latest model Galaxy Note 3. As another example, if the model of the user terminal is Apple's iPhone 4, it can maintain an advertisement page about the latest model of the iPhone 5S. The service providing server can search the advertisement page related to the new model of the model name of the service user terminal by referring to the terminal information database in which the advertisement page is maintained.

According to another embodiment, the service providing server can obtain the line information of the service user terminal by analyzing the external connection request packet. Here, the line information of the service user terminal can be known by checking the subscriber ID in the affiliate communication company of the user terminal. According to one aspect, the service providing server can confirm the point corresponding to the line information. Here, the point corresponding to the line information may include a customer service point of the communication company.

The service providing server can generate the advertisement page using the line information while displaying the line information. According to one aspect of the present invention, when identifying information to be provided to a user terminal, a point corresponding to line information can be identified, and an advertisement page using line information can be generated while displaying line information. For example, you can check your membership points when you connect to a wireless router that connects to A's Wi-Fi service. At this time, the advertisement can be provided using the member points.

The service key value of the service user terminal can be generated using the line information of the service user terminal and the model name of the service user terminal. The service key value according to an exemplary embodiment may restrict the transmission of advertisement information.

According to one aspect of the present invention, the advertisement information corresponding to the user terminal can be provided to the service user terminal through the push service.

According to one embodiment, it is possible to determine whether the service key value of the service user terminal is stored in the advertisement management database. If the service key value of the service user terminal is not stored in the advertisement management database, the identified information may be provided to the service user terminal through the push service, and the service key value of the service user terminal may be stored in the advertisement management database. On the other hand, when the service key value of the service user terminal is stored in the advertisement management database, the service user terminal may not provide the identified information to the service user terminal.

According to one embodiment, the identified information may include a selection regarding the advertisement viewing for a certain period of time. When the user makes a selection regarding the advertisement viewing through the service user terminal, the service providing server may receive the selection and store a certain period of time corresponding to the service key value in the advertisement management database.

According to one aspect of the present invention, the advertisement restriction period stored in the advertisement management database decreases with time, and when the value becomes less than 0, the service key value can be deleted from the advertisement management database.

4 is a diagram for explaining a layer-by-layer packet for acquiring information of a user terminal in a method of providing information according to an embodiment.

Referring to FIG. 4, the structure of the Ethernet packet 410, the IP packet 420, and the TCP packet 430 can be confirmed.

The Ethernet packet 410 may include a header including a receiver MAC-address, a sender MAC-address, and a number of bytes, and a payload including data.

The IP packet 420 may include a header including a sender IP-address and a receiver IP-address, and a payload including data. According to one side, the sender IP-address 421 of the IP packet 420 can be extracted to confirm the user ID (User ID).

A TCP packet (TCP packet) 430 may be composed of a header including a sender port number and a receiver port number, and a payload containing data. Here, the mobile terminal information can be extracted through the user agent 431 included in the data of the TCP packet 430. According to one embodiment, the user agent field may be analyzed to obtain the model name of the service user terminal. Also, when the user terminal uses the Android operating system, the subscriber of the service user terminal can be identified from the last alphabetical letter of the model name of the user terminal.

According to another embodiment, when the user terminal is an iPhone, when the UA field of the packet includes "iPhone ", the model name of the service user terminal is identified as" The OS version of the service user terminal can be obtained from the following string.

5 is a diagram for explaining extracted data by analyzing a packet according to an embodiment.

Referring to FIG. 5, the extracted data may include line information (UserID) 510 and mobile terminal information 520. The line information according to an exemplary embodiment may be acquired through an external connection request packet as user information of a communication company. At this time, the service key value of the service user terminal can be generated using the line information and the model name of the user terminal. According to one aspect of the present invention, identifying the information to be provided to the user terminal can generate an advertisement page using the line information while confirming the point corresponding to the line information and displaying the line information. The mobile terminal information according to one embodiment can be obtained through the UA field. At this time, the mobile terminal information may include at least one of a user terminal model name, an affiliate communication company, and a user terminal operating system.

6 is a diagram for explaining a user agent including user terminal information.

As with the packet configuration of Fig. 4, the user agent (UA) field of the identified packet can be referenced to obtain at least one of the model name of the service user terminal and the affiliate communication company.

According to one embodiment, the user agent may include an access terminal model name. Referring to FIG. 6, an example of a user agent can be confirmed.

According to one embodiment, in the case of an Android-based user terminal using the Android operating system, the model name of the user terminal and the affiliate communication company can be known through the user agent. In the first sample, in the SHV-E250S (610), the SHV-E250 represents the model name of the Galaxy Note 2 that the user terminal releases from Samsung. The last alphabet of the model name of the user terminal may refer to an affiliate of the user terminal. In the SHV-E250S 610, S may indicate that the subscriber of the user terminal is a SK Telecom. The SHV-E250S (620) is also shown in the second sample, which shows that the user terminal is the Galaxy Note 2 and the subscriber is SK Telecom. In the third sample, SHW-M250K (630) is described, whereby the user terminal is a Galaxy S2 model released by Samsung, and the affiliated communication company is KT. In the fourth sample, IM-A870K (640) is described, whereby the user terminal is a vega iron model released from a pantex, and the affiliated communication company is KT. In the fifth sample, SM-N900K (650) is described, whereby the user terminal is the Galaxy Note 3 model released by Samsung, and the affiliated communication company is KT.

According to one embodiment, when the user terminal is an iPhone released by Apple, the user agent information can be used to determine whether the user is an iPhone or an operating system. If the UA field of the identified packet includes "iPhone ", the model name of the service user terminal can be identified as" iPhone ". The operating system version can be obtained from the string after "iPhone" in the UA field of the identified packet. For example, in the sixth sample, iPhone OS 7_0_4 (660) is described, which indicates that the user terminal is an iPhone model released by Apple and the operating system is OS 7. [ The seventh sample shows iPhone OS 6_0 (670), which shows that the user terminal is an Apple iPhone model and the operating system is OS 6.

7 is a block diagram for explaining a service providing server according to an embodiment.

7, the service providing server 700 includes a terminal information obtaining unit 710, an advertisement information identifying unit 720, an advertisement information providing unit 730, a transmitting / receiving unit 740, and a database 750 .

The terminal information obtaining unit 710 according to an exemplary embodiment can obtain at least one of the model name of the service user terminal and the affiliate communication company by analyzing the external connection request packet of the service user terminal through the wireless router. At this time, it is possible to identify a packet having the TCP port number 80 among the external connection request packets, and obtain at least one of the model name of the service user terminal and the affiliate communication company by referring to the UA field of the identified packet.

The advertisement information identification unit 720 may identify information to be provided to the service user terminal based on at least one of a model name of the service user terminal and an affiliate communication company. The advertisement information identifying unit according to one side can search the advertisement page related to the service user terminal and the combined goods related to the service providing server when the affiliate communication company of the service user terminal is not the communication company of the service providing server.

The advertisement information providing unit 730 according to the embodiment may provide the identified information to the service user terminal through the push service.

The transceiver 740 according to one embodiment can receive the external connection request packet transmitted from the user terminal through the wireless router. According to one aspect, the transmitting and receiving unit may transmit the advertisement provided from the advertisement information providing unit to the user terminal in the form of a push message.

The database 750 according to the embodiment may further maintain an advertisement page related to the new model of the model name of the user terminal in correspondence with the model name of the user terminal. The advertisement information identifying unit 720 according to one side can refer to the database 750 and search for an advertisement page related to the new model of the model name of the service user terminal.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Claims (15)

A method for providing information through a wireless router in a service providing server,
Analyzing an external connection request packet of the service user terminal through the wireless router to obtain at least one of a model name and an affiliate communication company of the service user terminal;
Identifying information to be provided to the service user terminal based on at least one of a model name and an affiliate communication company of the obtained service user terminal; And
And providing the identified information to the service user terminal through a push service
Lt; / RTI >
Wherein the step of acquiring at least one of a model name and an affiliate communication company of the service user terminal by analyzing an external connection request packet of the service user terminal through the wireless router,
Identifying a packet whose TCP port number is 80 among the external connection request packets; And
Obtaining at least one of a model name and an affiliate communication company of the service user terminal by referring to the UA field of the identified packet
The wireless router comprising: a wireless router; delete The method according to claim 1,
Wherein the obtaining of at least one of the model name and the affiliate communication company of the service user terminal by referring to the UA field of the identified packet comprises:
Analyzing a UA field of the identified packet to obtain a model name of the service user terminal; And
Acquiring an affiliate communication company of the service user terminal from the last alphabet of the model name of the obtained service user terminal
The wireless router comprising: a wireless router; The method according to claim 1,
Wherein the obtaining of at least one of the model name and the affiliate communication company of the service user terminal by referring to the UA field of the identified packet comprises:
Identifying a model name of the service user terminal as "iPhone" if the UA field of the identified packet includes "iPhone "; And
Obtaining an OS version of the service user terminal from a string after "iPhone" in the UA field of the identified packet
The wireless router comprising: a wireless router; A method for providing information through a wireless router in a service providing server,
Analyzing an external connection request packet of the service user terminal through the wireless router to obtain at least one of a model name and an affiliate communication company of the service user terminal;
Identifying information to be provided to the service user terminal based on at least one of a model name and an affiliate communication company of the obtained service user terminal;
Providing the identified information to the service user terminal through a push service; And
Maintaining the model name and release date of the user terminal in the terminal information database
Lt; / RTI >
Wherein identifying the information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the affiliate communication company,
Checking the release date of the service user terminal by referring to the model name of the service user terminal and the terminal information database; And
Searching for an advertisement page related to a new model of the model name of the service user terminal if the release date of the service user terminal is a predetermined number of days before today,
Lt; / RTI >
Wherein the step of providing the identified information to the service user terminal through a push service comprises:
Providing an advertisement page related to the searched new model to the service user terminal through a push service
The wireless router comprising: a wireless router; 6. The method of claim 5,
The terminal information database includes:
Further maintaining an advertisement page related to a new model of the model name of the user terminal corresponding to the model name of the user terminal,
The step of searching an advertisement page related to a new model of a model name of the service user terminal,
Searching for an advertisement page relating to a new model of the model name of the service user terminal by referring to the terminal information database
The wireless router comprising: a wireless router; A method for providing information through a wireless router in a service providing server,
Analyzing an external connection request packet of the service user terminal through the wireless router to obtain at least one of a model name and an affiliate communication company of the service user terminal;
Identifying information to be provided to the service user terminal based on at least one of a model name and an affiliate communication company of the obtained service user terminal; And
And providing the identified information to the service user terminal through a push service
Lt; / RTI >
Wherein identifying the information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the affiliate communication company,
If the affiliate communication company of the service user terminal is not a communication company of the service providing server, searching for an advertisement page related to the combined service related to the service user terminal and the service providing server
Lt; / RTI >
Wherein the step of providing the identified information to the service user terminal through a push service comprises:
Providing an advertisement page related to the searched combined product to the service user terminal through a push service
The wireless router comprising: a wireless router; A method for providing information through a wireless router in a service providing server,
Analyzing an external connection request packet of the service user terminal through the wireless router to obtain at least one of a model name and an affiliate communication company of the service user terminal;
Identifying information to be provided to the service user terminal based on at least one of a model name and an affiliate communication company of the obtained service user terminal; And
And providing the identified information to the service user terminal through a push service
Lt; / RTI >
Wherein the step of providing the identified information to the service user terminal through a push service comprises:
Obtaining a source IP address and a source port number from the external connection request packet;
Generating an HTTP response packet in which the source IP address is a destination IP address, the source port number is a destination port address, and the identified information is a payload; And
Transmitting the generated HTTP response packet to the service user terminal
The wireless router comprising: a wireless router; A method for providing information through a wireless router in a service providing server,
Analyzing an external connection request packet of the service user terminal through the wireless router to obtain a model name, an affiliate communication company, and circuit information of the service user terminal;
Identifying information to be provided to the service user terminal based on at least one of a model name and an affiliate communication company of the obtained service user terminal;
Providing the identified information to the service user terminal through a push service; And
Generating service key values of the service user terminal using the service information of the service user terminal and the model name of the service user terminal
The method further comprising the step of: 10. The method of claim 9,
Wherein identifying the information to be provided to the service user terminal based on at least one of the obtained model name of the service user terminal and the affiliate communication company,
Confirming a point corresponding to the line information; And
Generating an advertisement page using the line information while displaying the line information
The wireless router comprising: a wireless router; 10. The method of claim 9,
Wherein the step of providing the identified information to the service user terminal through a push service comprises:
Determining whether a service key value of the service user terminal is stored in an advertisement management database;
If the service key value of the service user terminal is not stored in the advertisement management database, provides the identified information to the service user terminal through a push service and stores the service key value of the service user terminal in the advertisement management database Storing; And
When the service key value of the service user terminal is stored in the advertisement management database, the step of not providing the identified information to the service user terminal
The method further comprising the step of: 12. The method of claim 11,
Wherein the identified information comprises a selection regarding an advertisement for a certain period of time,
Storing the predetermined period in the advertisement management database as the advertisement restriction period corresponding to the service key value when receiving the selection from the service user terminal
The method further comprising the step of: 13. The method of claim 12,
The advertisement restriction period stored in the advertisement management database decreases with time, and when the value becomes less than 0, deletes the service key value from the advertisement management database
The method further comprising the step of: 12. The method of claim 11,
When providing the identified information to the service user terminal through a push service and storing the service key value of the service user terminal in the advertisement management database, the advertisement restriction period is set to a preset value corresponding to the service key value Steps to set
The method further comprising the step of: A computer-readable recording medium storing a program for executing the method according to any one of claims 1 to 14.
KR1020140057934A 2014-05-14 2014-05-14 Advertisment service server and system for providing advertisement to the user terminal through wireless access point KR101532877B1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
KR1020140057934A KR101532877B1 (en) 2014-05-14 2014-05-14 Advertisment service server and system for providing advertisement to the user terminal through wireless access point
PCT/KR2015/003862 WO2015174644A1 (en) 2014-05-14 2015-04-17 System for providing advertisement to user terminal through wireless router and advertisement service providing server

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020140057934A KR101532877B1 (en) 2014-05-14 2014-05-14 Advertisment service server and system for providing advertisement to the user terminal through wireless access point

Publications (1)

Publication Number Publication Date
KR101532877B1 true KR101532877B1 (en) 2015-07-01

Family

ID=53787351

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020140057934A KR101532877B1 (en) 2014-05-14 2014-05-14 Advertisment service server and system for providing advertisement to the user terminal through wireless access point

Country Status (2)

Country Link
KR (1) KR101532877B1 (en)
WO (1) WO2015174644A1 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109660507B (en) * 2018-10-16 2022-05-17 深圳壹账通智能科技有限公司 Method, device and equipment for communicating with user side and readable storage medium
CN114710781A (en) * 2020-12-16 2022-07-05 华为技术有限公司 Terminal identification method and device

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090001791A (en) * 2007-05-22 2009-01-09 박종호 Advertisement system using wireless communication unit and advertisement service method for the same
KR20100027757A (en) * 2008-09-03 2010-03-11 주식회사 케이티 System of providing full browsing service and method thereof

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20120097552A (en) * 2011-02-25 2012-09-05 이노디지털 주식회사 Method for access to internet by watching advertisement
KR20130089887A (en) * 2012-01-10 2013-08-13 주식회사 라온즈 Advertisement system, method and advertisment intermediate server by means of the wireless access point

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090001791A (en) * 2007-05-22 2009-01-09 박종호 Advertisement system using wireless communication unit and advertisement service method for the same
KR20100027757A (en) * 2008-09-03 2010-03-11 주식회사 케이티 System of providing full browsing service and method thereof

Also Published As

Publication number Publication date
WO2015174644A1 (en) 2015-11-19

Similar Documents

Publication Publication Date Title
US9774642B2 (en) Method and device for pushing multimedia resource and display terminal
CN104320377B (en) The anti-stealing link method and equipment of a kind of files in stream media
CN104301436B (en) Content to be displayed push, subscription, update method and its corresponding device
US20140047322A1 (en) Method and system for browsing things of internet of things on ip using web platform
US10341288B2 (en) Methods circuits devices systems and associated computer executable code for providing conditional domain name resolution
WO2014172884A1 (en) Method and apparatus for distributing information, and network system
CN103765858B (en) For period that browses in communication network monitoring the method for user and server user
KR101638315B1 (en) System and method for providing advertisement based on web using wifi network
CN105474574A (en) Systems and methods for authentication using a device identifier
US11936755B2 (en) Systems and methods for determining a destination location for transmission of packetized data in a network system based on an application server attribute
CN105635073B (en) Access control method and device and network access equipment
US10158548B2 (en) Methods and systems for signing resource identifiers
WO2018208664A1 (en) Matching and attribution of user device events
CN108028768A (en) The method and system of application version is installed by short-range communication
CN109522462B (en) Cloud query method, device, equipment and storage medium based on block chain
CN105049546B (en) A kind of Dynamic Host Configuration Protocol server is the method and device of client distribution IP address
CN103703474A (en) Handling device generated data
CN108880923A (en) The method and apparatus that policer operation applied to application server is requested
KR101532877B1 (en) Advertisment service server and system for providing advertisement to the user terminal through wireless access point
CN102904935B (en) Downloading method, downloading device and downloading system based on home gateway
US11521250B2 (en) Method and apparatus for providing digital product using user account synchronization
KR20130072907A (en) Method and system for shortening url
US10762238B2 (en) Ascertaining network devices used with anonymous identifiers
KR20220118143A (en) Method of provding contents and terminal device
CN105915611A (en) Cross-terminal data processing method and device

Legal Events

Date Code Title Description
E701 Decision to grant or registration of patent right
GRNT Written decision to grant
FPAY Annual fee payment

Payment date: 20180626

Year of fee payment: 4