KR20050095402A - Location-based internet advertising service system and method thereof - Google Patents

Abstract

The present invention is a service system that provides customized advertisements for each region through the Internet network, and operates in connection with an Internet Service Provider (ISP) system including a subscriber information storage server, a subscriber authentication server, and an Internet service server. An advertisement storage DB that stores contents and related region information for each advertisement content, and when the access request from the subscriber to the Internet service server is authenticated, the subscriber's location information is received from the subscriber information storage server and based on the advertisement storage DB. An advertisement editing server constituting an advertisement for each region by editing an advertisement stored in the advertisement storage DB, and receiving the advertisement for each region from the advertisement editing server and transmitting the advertisement for each region to the subscriber's Internet access terminal through an internet network. It includes a provisioning server. According to the present invention, it is possible to provide an advertisement suitable for the user's residence or the current location to the Internet user via the ISP, thereby providing a more useful and convenient Internet service.

Description

Location-based Internet advertising service system and method

The present invention relates to an internet advertisement. Specifically, the present invention relates to a network access to a nearby mall, traffic, local information by checking location information of a user using the Internet through an Internet service provider (ISP) in a home or office. The present invention relates to a local customized Internet advertising system and method automatically announced by the city.

Conventional advertising means for each region is the main method of distributing flyers by visiting Lake Kaga or by distributing flyers to regular subscriptions of newspapers or magazines. In most cases, the flyers were dead, and the target audience did not get local information that might be useful, and the advertisers did not get enough advertising.

On the other hand, Swedish Patent No. 9700096-2, Korean Patent Application No. 1999-7009861 and Korean Patent Application No. 1999-7006886 discloses a method for providing a regional advertisement using a communication network. However, all of the above prior arts provide local advertisements by voice in a relatively short time (e.g., within 10 seconds) before the telephone network subscriber enters a certain prefix immediately before each call and reaches the called party's phone. It is taking configuration to perform. Therefore, the user may not expect a substantial advertising effect due to the inconvenience that requires prior input of the user and the short time advertisement provided only by the voice.

In addition, the advertisement classification criteria in the prior art is based only on the subscriber's residential address, and does not consider the current location and time of use of the subscriber, and thus has clear limitations on the screening of advertisements. it's difficult.

An object of the present invention for solving the above-mentioned problems of the prior art is to provide a multimedia customized advertisement based on the region, beyond the simple guide, active promotion such as providing a discount coupon, and providing comprehensive information for each region that can interact with the target audience It is to provide a system and method.

Another object of the present invention is to provide a system and method that can provide users with practically useful information while enhancing the advertising effect by constructing and providing customized advertisements considering the user's residence as well as the current location and time of use. will be.

In order to achieve the above object, according to the present invention, a location-based Internet advertising service system that operates in connection with an Internet Service Provider (ISP) system including a subscriber information storage server, a subscriber authentication server, and an Internet service server. And an advertisement storage DB for storing advertisement contents and related region information for each advertisement content, and receiving the subscriber's location information from the subscriber information storage server when an access request from the subscriber to the Internet service server is authenticated. Based on this, an advertisement editing server constituting a region-specific advertisement by editing an advertisement stored in the advertisement storage DB, and receiving the region-specific advertisement from the advertisement editing server, and transmitting the region-specific advertisement to the subscriber's internet access terminal through an internet network. Ad serving server The.

According to another aspect of the present invention, a location-based Internet advertising service method that operates in conjunction with a subscriber information storage server, an Internet service provider system including a subscriber authentication server and an Internet service server, wherein the advertisement content and each advertisement content are related. Storing local information together; authenticating the Internet service request of the subscriber through the subscriber authentication server; extracting location information of the subscriber in association with a subscriber information storage server; and extracting the extracted location information. Selecting and editing the advertisement content on the basis of generating the region-specific advertisement, and transmitting the generated region-specific advertisement to the subscriber's Internet access terminal is provided.

In the conventional Internet use, various Internet services have been provided or utilized based on the Internet IP address assigned to each Internet access terminal or the physical address assigned to the Internet access card. There was no. In terms of Internet protocol, there is no way to know the user's local address by using the IP address or to determine the IP address by the local address.

However, in Korea, more than 10 million households are connected to the Internet through Internet Service Providers (ISPs), and users enter their residential address in their personal information when signing a contract with an Internet service provider. Local customized advertising service can be implemented. In addition, in Korea, since it is common to provide a wireless Internet service using a mobile communication network in a wireless Internet service, in this case, the current location of each wireless terminal is recorded in a home location register (HLR) in the mobile communication network. It is also possible to know the current location of the user.

The present invention is to determine the location and / or current location of the user's residence in conjunction with the Internet service system and to provide a customized advertising service for each region based on this.

Hereinafter, the configuration of the present invention will be described in detail with reference to the accompanying drawings. In the present specification, the term 'advertisement' is used to include commercial promotional material and non-commercial guidance information. In the present invention, 'Internet user' and 'Internet service subscriber' are substantially the same meaning or appropriately mixed according to each description. It is used.

1 is a block diagram of a location-based internet advertising service system according to an embodiment of the present invention. 1 shows an internet service system including a subscriber authentication server 130, a subscriber information storage server 140, and an internet service server 150, an advertisement storage DB 100, an advertisement editing server 110, and an advertisement linked thereto. The providing server 120, the subscriber side Internet access terminal 160, and the advertiser input terminal 170 are illustrated.

The advertisement storage DB 100 receives detailed information such as advertisement contents, advertisement date and time, advertisement region, etc. from stores, companies, and public offices (hereinafter, referred to as 'advertisers') that want local advertisements and stores them. Basically, the Internet advertisement service subject according to the present invention receives the advertisement of the advertiser and inputs the advertisement, but each advertiser directly stores the advertisement by using the input terminal 170 which is previously allowed to access. It can be input to the DB (100). In this case, each advertiser can easily modify and update his advertisement.

The advertisement editing server 110 receives the subscriber information from the subscriber information storage server 140 or the subscriber residence address included therein, and selects and reconstructs the advertisement contents stored in the advertisement storage DB 100 based on the advertisement information for each region. Create Since the advertisement storage DB 100 holds not only the advertisement content but also information on the advertisement region for each content, the advertisement editing server 110 easily indexes the advertisement related to the access location of the Internet user by using the residential address as an index. Search and sort.

In reconstructing each selected advertisement content to generate a regional advertisement, the advertisement editing server 110 generates a new advertisement including at least one or more contents, and as an alternative, a Uniform Resource Locator (URL) assigned to each advertisement content. You can take the way of writing a list. In the case of providing a list of URLs, the user may have to perform a separate action to access the URL link. However, due to this, the user may selectively view only the advertisements he / she wants, and the interaction between the user and the advertiser It is possible to increase the functionality, and thus there is an advantage that the analysis of statistics on the user's action is possible.

The reconstructed region-specific advertisements are stored in the advertisement editing server 110 or the advertisement storage DB 100 for a predetermined time (for example, 1 hour, 1 day, 1 week, etc.), so that other Internet users who are located at the same location or in proximity are tactically described. By providing without generating advertisements for each region, the workload of the advertisement editing server 110 may be reduced.

The advertisement providing server 120 serves to provide a region-specific advertisement to the Internet user configured in the advertisement editing server 110. If the Internet service subscriber is using the Internet using a web browser or the like, the advertisement providing server 120 transforms the advertisement for each region to conform to the HTTP protocol and transmits the advertisement to the web browser running on the subscriber terminal. Since the IP packet from the subscriber terminal will be an Internet service server, the subscriber's IP address, port number, and the sequence number of the current transaction can all be known. Therefore, a new browser can be easily popped up or used using a known technique. Advertisement can be displayed in the current browser.

On the other hand, it is common for each Internet user terminal (or subscriber terminal) to be automatically connected to the Internet service server when the power is applied. Therefore, even if a request is made to access the Internet service server, the subscriber terminal is connected to the Internet through a web browser or the like. It may not be used. In this case, advertisements may be provided by using a messaging means provided by each OS, for example, Messenger (different from Microsoft's MS messenger) service.

Since the subscriber authentication server 130, the subscriber information storage server 140, and the Internet service server 150 shown in FIG. 1 are conventional servers operated by an Internet service provider, detailed descriptions are omitted and matters directly related to the present invention below. Only describe it.

When the Internet service server 150 receives an Internet service request from the subscriber side Internet access terminal 160, the subscriber authentication server 130 performs a subscriber authentication procedure. Upon confirmation of a request for Internet service from a legitimate subscriber through the authentication procedure, the subscriber information storage server 140 extracts the subscriber's residence address from the subscriber information and displays the fact that the subscriber is connected to the Internet and the subscriber's residence address. Forward to 110. The advertisement editing server 110 determines the residence address of the subscriber and then performs the region-specific advertisement generation as described above.

Alternatively, the subscriber authentication server 130 notifies the advertisement editing server 110 after the subscriber authentication is normally performed, and the advertisement editing server 110 requests the subscriber information storage server 140 for the subscriber address. It may take a configuration. Those skilled in the art will appreciate that other variations of system operation are possible within the scope of the present invention.

Meanwhile, the subscriber side internet access terminal 160 may be an internet access terminal such as a PC, a notebook computer, a PDA, a web pad, and the like, but is not limited thereto. The subscriber side internet access terminal 160 may include any wired or wireless device capable of transmitting and receiving information. .

2 is a view showing another embodiment of a location-based Internet advertising system according to the present invention. The configuration shown in FIG. 2 is a subscriber current location identification means 200 and the HRL 210 is added to the configuration of FIG.

The current location identification means 200 is to determine the current location of the user when the Internet service user makes a request for a wireless Internet connection using the mobile communication network, and the current location of the mobile communication terminal registered in the HRL 120 of the mobile communication network. Extract the user's current location from the information. The HRL 120 is already known as a device for storing subscriber location information in a mobile communication system, and thus further description thereof will be omitted.

In the embodiment illustrated in FIG. 2, since the advertisement editing server 110 may grasp the current location of the user from the current location identifying means 200, the advertisement editing server 110 may generate a regional advertisement based on the residence address and / or the current location.

3 is a flowchart of a method for location-based internet advertisement service according to the present invention. When each subscriber contracted with the Internet service provider makes an Internet access request (S10), the subscriber authentication server 130 performs an authentication operation for determining whether the request is legitimate (S20). If the authentication is not completed, the procedure ends (S25), and if authenticated, allows the subscriber to access the Internet (S30). At the same time, the subscriber authentication server 130 notifies the advertisement editing server 110 that the Internet access request is made so that the advertisement for each region can be prepared.

Meanwhile, since the subscriber side Internet access terminal includes various devices such as a desktop computer, a notebook computer, a mobile phone, a PDA, and a web pad, it is checked whether the Internet connection is a wireless Internet connection from a mobile device (S40). This operation is performed by the subscriber authentication server 130, and alternatively, the advertisement editing server 110 may query and perform the subscriber information storage server 140. As a result of the check, if the connection request is from a fixed terminal such as a desktop computer, the advertisement editing server 110 queries the subscriber information storage server 140 to extract the residence address of the subscriber (S60).

Next, the advertisement editing server 110 accesses the advertisement storage DB 100, searches for stored advertisement contents using the residential address as an index (S70), and performs a screening operation on the retrieved advertisement contents according to a predetermined criterion. (S80). The reason for screening ads is to provide subscribers with more than a certain amount of advertisements (e.g. more than 10), which can lead to psychological rejection of the subscribers and thus to ignore the entire advertisement. to be. The selection criteria of the advertisement content may be the production time of the content, the advertiser, the nature of the advertisement, and the like. For example, it may be possible to prioritize recently produced contents, or to prioritize non-commercial information in a government office. Of course, if the searched advertising amount is small, the above screening process (S80) can be omitted.

After the selection process, the advertisement editing server 110 generates an advertisement for each region (S90). As described above, the advertisement editing server 110 may generate a new advertisement including at least one or more contents, or may create a list of URLs assigned to the respective advertisement contents. In this case, it is also possible to create a personalized advertisement for the individual considering the subscriber's age, gender and other information in addition to the subscriber address.

The advertisement for each region generated through the above process is delivered to the advertisement providing server 120, and the advertisement providing server 120 transmits the advertisement to the Internet user (S100). As described above, if the Internet service subscriber is using the Internet using a web browser or the like, the advertisement providing server 120 transforms the advertisements for each region to conform to the HTTP protocol to the web browser running on the subscriber terminal. Send the advertisement. Since the IP packet from the subscriber terminal will pass through the Internet service server, the subscriber's IP address, port number, sequence number of the current transaction, etc. can all be identified, so that a new browser can be easily popped up or used using known techniques. Advertisement can be displayed in the current browser. On the other hand, even if a request is made to access an Internet service server, if a subscriber terminal does not use the Internet through a web browser or the like, an advertisement is provided using a messenger service if the messaging means basically provided by each OS is used, for example, Windows. do.

Returning to step S40 again, if it is determined that the Internet access request is a request for access from the wireless Internet subscriber, the process proceeds to step S45 to extract the current location of the subscriber. As described above, the subscriber location extraction may be performed by the location identification means 200 obtaining the current location information of the wireless terminal from the HRL 210 of the mobile communication network. Next, the advertisement editing server 110 generates and transmits an advertisement for each region by performing the above-described steps S70 to S100 based on the current location of the user.

In FIG. 3, in the case of a wireless Internet access request, the subscriber's residential address is not extracted, but steps (S45) and (S60) for extracting the subscriber's residential address are performed in parallel. Of course, it is possible to generate a regional advertisement in consideration of both the subscriber's residence and current location.

As another alternative, in consideration of the access request time in addition to the location information of the user, a more specific and effective advertisement content screening operation S80 may be performed. For example, if you are accessing your home at night according to the access time of the day, you will be able to edit the advertisement of nearby restaurants at first. If you have requested internet access on the date close to the payment due date, such as residence tax, you will be advertised. Will be organized first. In addition, it is possible to provide more specific and useful local information to each user in consideration of the gender, age and occupation of the Internet service subscriber.

The present invention has been described with reference to some preferred embodiments as described above, but this is for the purpose of illustration and the scope of the present invention is not limited to the above-described embodiments and the present invention falls within the scope without departing from the spirit of the present invention. Various changes and modifications may be made by those skilled in the art. Therefore, of course, the scope of the present invention should be defined by the claims described below.

According to the present invention, a user can easily access local information by receiving a useful local advertisement service when the user uses the Internet, and the costs and troubles of creating and distributing leaflets from an advertiser's point of view, such as a shopping mall, a company, a public office, etc. You can avoid the inconvenience, reduce the cost through electronic advertising, and get accurate statistics on how many users checked the advertisement and used it.

In addition, the location-based advertising service and method in the Internet of the present invention is a new ubiquitous that the on-offline service can be linked by mapping the virtual IP address and the physical address through the address verification of the user using the Internet through DSL, Cable You can create a computing space.

1 is a block diagram of an Internet advertising service system according to an embodiment of the present invention.

2 is a block diagram of an Internet advertising service system according to another embodiment of the present invention.

3 is a flowchart illustrating a flow of a method for providing a customized Internet advertisement service for each region.

<Description of the symbols for the main parts of the drawings>

100: ad storage DB 110: ad editing server

120: advertisement providing server 130: subscriber authentication server

140: subscriber information storage server 150: Internet service server

160: subscriber side Internet terminal 170: advertiser input terminal

200: subscriber's current location identification means 210: this location register (HRL)

Claims (18)

In the location-based Internet advertising service system that operates in connection with an Internet Service Provider (ISP) system including a subscriber information storage server, a subscriber authentication server and an Internet service server, An advertisement storage DB for storing advertisement contents and related region information for each advertisement content; When the access request from the subscriber to the Internet service server is authenticated, the advertisement editing server constituting the advertisement for each region by receiving the subscriber's location information from the subscriber information storage server and editing the advertisement stored in the advertisement storage DB based on the subscriber information. Wow, The advertisement providing server receiving the region-specific advertisement from the advertisement editing server and transmitting the region-specific advertisement to the subscriber's Internet access terminal through the Internet network. Location-based Internet advertising service system comprising a. The method of claim 1, The advertisement storage DB receives and stores advertisement data including advertisement contents, an advertisement period, and an advertisement related region from an advertiser authorized to access the advertisement storage DB. Location-based Internet Advertising Service System. The method of claim 1, The advertisement editing server searches for an advertisement stored in the advertisement storage DB based on the residential address of the subscriber, and selects and edits advertisement contents associated with the address to configure the advertisement for each region. Location-based Internet Advertising Service System. The method of claim 1, The advertisement editing server composes the region-specific advertisement by creating a list table of a URL (Uniform Resource Locator) indicating at least one advertisement content based on the residential address of the subscriber; Location-based Internet Advertising Service System. The method of claim 1, The advertisement providing server generates the window messenger packet including the region-specific advertisement in a data field and using the subscriber's Internet address as a destination address, and sends it to the Internet. Location-based Internet Advertising Service System. The method of claim 1, The advertisement providing server configures the region-specific advertisement by further considering the subscriber's Internet access request time. Location-based Internet Advertising Service System. The method according to any one of claims 1 to 6, A current location identification means for identifying a current location of a subscriber of a wireless Internet service through a mobile communication network; The advertisement editing server receiving the current location of the subscriber from the current location identification means and constructing a regional advertisement Location-based Internet Advertising Service System. The method of claim 7, wherein The current location identifying means is to determine the current location of the subscriber by receiving the location information of the subscriber station from a Home Location Register (HRL) in the mobile communication network. Location-based Internet Advertising Service System. The method of claim 7, wherein The advertisement editing server further configures the advertisement for each region in consideration of the current location of the subscriber. Location-based Internet Advertising Service System. Claims [1] A location-based internet advertisement service method operating in connection with an internet service provider system including a subscriber information storage server, a subscriber authentication server, and an internet service server. Storing the advertisement contents and the related local information of each advertisement contents together; Authenticating the subscriber's internet service request through the subscriber authentication server; Extracting location information of the subscriber in association with a subscriber information storage server; Generating advertisements for each region by selecting and editing the advertisement contents based on the extracted location information; Transmitting the generated advertisement for each region to a subscriber's internet access terminal; Location-based Internet advertising service method comprising a. The method of claim 10, The advertisement storing step receives and stores advertisement data including an advertisement content, an advertisement period, and an advertisement-related region from an advertiser. Location based internet advertising service method. The method of claim 10, The regional advertisement generation step may be configured to search for the advertisement stored in the advertisement storage DB based on the residential address of the subscriber, and to select and edit the advertisement content associated with the address to configure the region-specific advertisement. Location based internet advertising service method. The method of claim 10, In the region-specific advertisement generation step, the region-specific advertisement is configured by creating a list table of URLs indicating at least one advertisement content based on the residential address of the subscriber. Location based internet advertising service method. The method of claim 10, The advertisement transmitting step includes generating a Windows messenger packet including the region-specific advertisement in a data field and using the subscriber's Internet address as a destination address and transmitting the same to the Internet. Location based internet advertising service method. The method of claim 10, The regional advertisement generation step is to configure the advertisement for each region in consideration of the time of the Internet access request of the subscriber. Location based internet advertising service method. The method according to any one of claims 10 to 15, A location identification step of identifying a current location of a subscriber of a wireless Internet service through a mobile communication network; The regional advertisement generation step is to configure the regional advertisement by further considering the current location of the subscriber. Location based internet advertising service method. The method of claim 16, The current location identification step is to determine the current location of the subscriber by receiving the location information of the subscriber station from the current location register in the mobile communication network. Location based internet advertising service method. The method of claim 16, The advertisement editing server further configures the advertisement for each region in consideration of the current location of the subscriber. Location based internet advertising service method.